PHILIP MARMINA

pmarmina@rogers.com C: 416.476.6236 H: 905.420.6236

TARGET: SALES & MARKETING LEADERSHIP

Offers a reputation as a revenue architect with a passion for growing entrepreneurial and innovative businesses. Strategic Healthcare Sales & Marketing Leader that excels in empowering organizational revenue goals by improving functional approaches to market penetration. Influences the strategic direction of business, leveraging an entrepreneurial approach and open-door management style to build winning teams, clear processes, targeted strategies, and synergies in marketing and sales to improve product development, customer service, and innovation. Bolsters customer interaction as the C-suite contact and primary voice for business development and sales to drive revenue growth and sustainable profitability. Regarded as an influential leader with compassion, active listening skills, strong executive competencies and industry skills to guide and empower business growth.

EXECUTIVE COMPETENCIES & CAPACITY

Strategic Planning & Aggressive Growth Strategies Customer Interaction & C-Suite Relationships Process Improvement & Market Penetration High-Performance Culture-Building Sales & Marketing Collaboration Program Development Revenue Growth & Profitability Innovation and Program Implementation

HIGHLIGHTS OF SUCCESSES
EXECUTIVE LEADERSHIP

Established synergies between sales and marketing that resulted in growing a strategic product group market share from 22% in 2004 to over 50% in 2012. Created innovative sales programs including the highly profitable Capital Replacement program that generated $5MM in incremental sales in 2012 and was rolled out international, developing sustainable revenue streams. Led strategic review of marketing activities and realigned core Canadian strategies to global mandate, resulting in improved sales execution and double digit sales growth in 2011 and 2012. Initiated strategic marketing and sales review for startup and developed 18 month plan for rapid North American expansion. Successfully lead sales team to 100% + annual sales budget achievements for 9/10 years achieving 37% gross profit and 18% EBIT while transforming internal processes with entrepreneurial sales programs, staff training, and systems support.

STRATEGIC MARKETING / SALES IMPLEMENTATION

FINANCIAL MANAGEMENT

RECORD OF ACCOMPLISHMENTS
VICE PRESIDENT OF SALES & CUSTOMER CARE May 2013 Oct 2013 TG Digesters, Toronto, ON (Clean Tech/Waste Management) Recruited to start-up organization to drive and operationalize sales and customer care across North America for rapid expansion. Start-up mandate included the development of marketing activities, target markets and segments, sales tools, team design and development, and strategic customer activities. Developed 18 month sales team plan including structure, hiring, development, objectives and monitoring. Initiated marketing activity review including website redesign, collateral material developments, customer value proposition refinement and 18 month sales, training and marketing plan. Re-engineered training team activities, created new training tools, and developed training team structure for aggressive North American roll-out.

PHILIP MARMINA

pmarmina@rogers.com C: 416.476.6236 H: 905.420.6236

VICE PRESIDENT OF SALES & MKTG March 2011-Sept 2011 ArjoHuntleigh Mississauga, ON (Medical Devices/Healthcare) Handpicked by North American president to lead 30+ sales and marketing team during transitional period. Implemented strategic marketing and sales review, developed 24 moth strategic plan and initiated implementation. Worked with product management team to streamline programs and initiatives to drive revenue growth.

Handpicked by N.A. President in 2011 to assume Managing Director responsibilities following restructuring, taking on a mandate to grow sales as the Interim VP of Sales and Marketing. Created innovative sales programs including the highly profitable Capital Replacement program that generated $5MM in incremental sales in 2012, developing sustainable revenue streams. As interim VP Sales and Marketing, led strategic review of marketing activities and realigned core Canadian strategies to global mandate, resulting in improved sales execution and double digit sales growth in 2011 and 2012.

100%

Market Share

50%

0%

2004 2007 2008 2010 2012

DVT Patient Handling Bathing

VICE PRESIDENT OF SALES, Central June 2003 February 2013 ArjoHuntleigh Mississauga, ON (Medical Devices/Healthcare) Recruited to the organization to drive big company thinking, taking on a mandate to implement standard processes for this decentralized organization while building a defined sales team, unified sales processes, and aligned systems for $40M business.

Invested in people and stepped up to integrate the sales teams and facilitate transformational change by managing performance assessments, sales KPI structure development, and performance-tracking tools to grow sales from $39MM to $71MM. Established synergies between marketing and sales, improving product marketing that resulted in growing a strategic product group market share from 22% in 2004 to over 50% in 2012. Successfully integrated new business (acquisition) and built market penetration plan for new product that resulted in growing sales from $200 k to over $2 MM in 4 years. As VP Sales, honoured with our #1 global award for Sales Leadership in 2005 and 2006 for year over year revenue growth, budget achievement and sales leadership. Global Presidents Club Award in 2005, 2006, 2007, 2009 and 2011 for sales growth and sales achievement.

SALES GROWTH
(in millions)

71 39 2003 2007 2009 2012

Championed a 37% consistent gross profit and 18% EBIT reviving a long-term 33% YOY profitability to a peak high of 43% gross profit by diversifying sales strategies, leading contract negotiations and managing key national accounts. Managed the annual sales budgets, and achieved 100% or higher results for 9/10 years and presided over P&L while creating the entrepreneurial sales programs, staff training and systems support. Project managed 200+ projects with key clients, playing a key role in unifying project management processes to improve execution, client relationship building and incremental sales development. Re-engineered the sales compensation and performance review programs to improve talent retention, development and strategic business growth for 25+ Canadian sales professionals.

MANAGING DIRECTOR, Real Estate & Business Development 2000 2003 Azonic Networks Inc. Markham (Telecom / Real Estate) Recruited to play an instrumental role in corporate start-up, managing business plan development, go-to market strategy creation, as well as operational and technical strategic planning.

PHILIP MARMINA

pmarmina@rogers.com C: 416.476.6236 H: 905.420.6236

Earned a reputation for leading from-the-ground-floor to create a thriving organization, supported by strong funding, garnering praise for innovation in wireless systems and services with key clients including the Brookfield Properties, Trizec Hahn, Cadillac Fairview, and Greater Toronto Airport Authority). Critical contributor to the start-ups strategic planning, marketing and relationship development resulting in a $38MM venture capital investment. Built US and Canadian sales teams, managing relationships with key real estate partners and wireless carriers, providing annual revenue potential of $40MM.

NATIONAL MANAGER, Group Health 1997 - 2000 Pfizer Canada Toronto (Pharmaceuticals / Healthcare) Hired into the company to establish the Group Health Program and subsequent department, leading departmental structure development, funding, marketing communications, and strategic planning.

Led development and implementation of reimbursement marketing communication and partner development activities with insures, pharmacy benefit manager, retail pharmacy, disease and patient associations, and key health policy decisionmakers to secure market access for key products. Developed and implemented stakeholder focused marketing and disease education programs to drive product access, utilization and revenue growth.

HEALTH CARE MANAGER, (Ontario & Alberta), Sanofi-Aventis Montreal, 1993 - 1997 SALES REPRESENTATIVE, Nordic Laboratories Toronto, 1990 1993

EDUCATION & PROFESSIONAL DEVELOPMENT

Masters of Business Administration (1991) Dalhousie University, Halifax, Nova Scotia Bachelor of Business Management (1988) Ryerson University, Toronto, Ontario Getinge Experience Manager Program (2011) 1 of 30 selected globally to attend leadership program. Executive Program in Sales Leadership (2004) Schulich School of Business. Leadership Program (1999) - Centre for Creative Leadership

SPEAKING ENGAGEMENTS
Nursing Home Association conferences Ontario Hospital Association meetings Wireless conferences Health Roundtables (Conference Board of Canada and WELCAN)

COMMUNITY VOLUNTEER
Volunteer of the Year (2004) Ajax Acros Development of Trillium Foundation proposal that successfully secured funding Coach of the Year (2011) Rep Program Pickering Soccer Club Mentor (2013) - Spark Centre (Innovation Business Incubator)