A Project Study Report On

COMPARISION BETWEEN AXIS AND HDFC BANK

Submitted in partial fulfillment for the Award of degree of

Ma ter o! Bu "ne

Ad#"n" trat"on

PREFACE
Su##er tra"n"n$ "n any or$an"%at"on " an atte#pt to pro&"de tudent a pract"ca' "nput ( E)p'o ure to t*e rea' +or'd "tuat"on "n +*"c* *e *a to +or, "n !utureMy tra"n"n$ "n A)" Ban,. Mu%a!!arna$ar +a an atte#pt "n t*" re$ard- T*e project +or, pro&"ded to #e +a BETWEEN HDFC AND AXIS BANK A)" "t Ban, " today one o! t*e #o t co#pet"t"&e ( pro!"ta0'e er&"ce - T*e 0an, *a 'aunc*ed e&era' !or / COMPARISION

0an,"n$ !ranc*" e "n Ind"a a can 0e c'ear'y dep"cted 0y t*e ana'y " o! port!o'"o o! 0an,"n$ cate$or"e +"t* t*" &ar"ou o! con u#er to en*ance "t depo "t #")- T*" a&"n$ account

project dea' !eature -

a pect e pec"a''y +"t* t*e

T*e report *a o! re earc* project etc-

0een prepa"d and "

pre ented under &ar"ou

*ead"n$ a "ntroduct"on. or$an"%at"on pro!"'e. re earc* o0ject"&e ( cope

ACKNOWLEDGEMENT
I +ou'd '",e to ta,e t*" to+ard co#p'et"on o! t*" projectI a' o e)pre #y "ncere t*an, to #y project $u"de. Mr- Ra*u' ucce !u' opportun"ty to e)pre #y $rat"tude

a'' t*o e +*o *a&e. "n &ar"ou

+ay . *e'ped #e "n t*e

Du0ey. !or $u"d"n$ #e r"$*t !ro# t*e "ncept"on t"'' t*e

co#p'et"on o! t*e project- I "ncere'y ac,no+'ed$e *er !or e)tend"n$ *er &a'ua0'e $u"dance. upport !or '"terature. cr"t"ca' re&"e+ o! project and t*e report and t*e a0o&e a'' t*e #ora' upport *e pro&"ded #e +"t* t*rou$*out a'' tate o! report preparat"on-

Su#"t Ku#ar

CONTENTS
S-NOPARTIC12ARS PA3E NO456789 47:6 ;<9 4;76;;9

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:

INTROD1CTION To T*e Indu try INTROD1CTION TO t*e Or$an"%at"on RESEARCH METHODO2O3= :-7 :-8 :-: :-> :-; :-5 :-? T"t'e o! t*e tudy Durat"on o! t*e product O0ject"&e o! t*e tudy Type o! Re earc* Sa#p'e "%e and #et*od o! e'ect"n$ a#p'e Scope o! tudy 2"#"tat"on o! tudy

> ; 5 ? @ A

FACT ( FINDIN3S ANA2=SIS ( INTERPRETATION SWOT CONC21SION RECOMMENDATION ( S133ESTION APPENDIX

4

4;565<9 4576?79 4?86?:9 4?>6?;9 4?56?@9 4?A6@89

7<

BIB2IO3RAPHIES

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INTODUCTION TO THE INDUSTRY

INTRODUCTION
Helping Indians experience the joy of home ownership. he road to s!ccess is a to!gh and challenging jo!rney in the dar" where only o#stacles light the path. Howe$er% s!ccess on a terrain li"e this is not witho!t a sol!tion. H&'( fo!nd o!t nearly three decades ago% in 1)**% the sol!tion for s!ccess is c!stomer satisfaction. +ll yo! need is the co!rage to inno$ate% the s"ill to !nderstand yo!r clientele and the desire to gi$e them yo!r #est oday% nearly three million satisfied c!stomers whose dream we helped realise% stand testimony to o!r s!ccess. H&'( o#jecti$e% from the #eginning% has #een to enhance residential ho!sing stoc" and promote home ownership. ,ow% o!r offerings range from hassle-free home loans and deposit prod!cts% to property related ser$ices and a training facility. .e also offer speciali/ed financial ser$ices to o!r c!stomer #ase thro!gh partnerships with some of the #est financial instit!tions worldwide.

FOUNDER OF HDFC
If e$er there was a man with a mission it was Hasm!"h#hai 0are"h% H&'( 'o!nder and (hairman-1merit!s% who left this earthly a#ode on ,o$em#er 12% 1))4. 3orn in a traditional #an"ing family in 4!rat% 5!jarat% 6r. 0are"h started his financial career at Har"isandass 7!"hmidass 8 a leading stoc" #ro"ing firm. he firm closed down in the late se$enties% #!t% long #efore that% he went on to #ecome a towering fig!re on the Indian financial scene. In 1)56 he #egan his lifelong financial affair with the economic world% as 5eneral 6anager of the newly-formed Ind!strial (redit and In$estment (orporation of India 9I(I(I:. He rose to #ecome (hairman and contin!ed so till his retirement in 1)*2. +t the ripe age of 6;% Hasm!"h#hai started his second dynamic life% e$en more ill!strio!s than his first. His $ision for mortgage finance for ho!sing ga$e #irth to the Ho!sing &e$elopment 'inance (orporation 8 it was a trend-setter for ho!sing finance in the whole +sian continent. He was a tr!e de$elopment #an"er. His #!ilding !p H&'( witho!t any go$ernment assistance is itself a #rilliant chapter in financial history. His wisdom and warmth drew people from all wal"s of life to him% for ad$ice% g!idance and inspiration. + soft spo"en man of few words% 6r. 0are"h ne$ertheless held strong and definite $iews with a <!iet con$iction. He was always concerned with #!ilding #ridges% impro$ing and enco!raging comm!nication #etween people. He was also a writer in his own right. here are o$er 2;; p!#lished articles #y him% f!ll of incisi$e comments on finance and economics. In 1)53 he #ro!ght o!t a $ol!me called= he 3om#ay 6oney 6ar"et. It detailed the intricate wor"ing of the Indian money mar"et. His wor"s in 5!jarati 8 Hirane 0atro% Hirane >adh! 0atro 8 occ!py pride of place in 5!jarati literat!re. In 1))2% the 5o$ernment of India hono!red him with the 0adma 3h!shan +ward. he 7ondon 4chool of 1conomics ? 0olitical 4cience conferred on him an Honorary 'ellowship.

3!t there was m!ch more to the man than his financial geni!s. In his own !nass!ming way% Hasm!"h#hai de$oted all his life to raising reso!rces for philanthropic ca!ses. He was one of the 'o!nder 6em#ers of the (entre for +d$ancement of 0hilanthropy% and it@s (hairman till 1))3. He too" acti$e interest in the 3om#ay (omm!nity 0!#lic r!st% designed specifically to ser$e the needs of the city@s !nderpri$ileged citi/ens. .hen 6r. &eepa" 0are"h too" o$er as (hairman from Hasm!"h#hai% he said= A a"ing o$er from H. . 0are"h is a formida#le tas"B his $isionC #ro!ght a#o!t not only an instit!tion% #!t an entire concept which has pro$ed itself to #e of lasting importance.D In his last years% de$elopments in the financial sector #ro!ght him some meas!re of satisfaction. 4ays I(I(I (hairman% ,. >agh!l= A he most gratifying aspect a#o!t his life is that $al!es he cherished all his life% came into reality in the last yearsC opening !p the financial sector% and dereg!lation of lending rates were iss!es he stood for all his life% and this happened #efore he passed away.D 'arewell dear Hasm!"h#haiE +ll of !s will miss not only H. . 0are"h the financial wi/ard% #!t m!ch more so% the man. he only and #est tri#!te we can pay to s!ch an indi$id!al is to try and follow in his footsteps% "eeping in mind his high ideals and philanthropic o!tloo".

OBJECTIVE & BACKGROUND OF HDFC

Housing Finance Sector +gainst the milie! of rapid !r#anisation and a changing socio-economic scenario% the demand for ho!sing has grown explosi$ely. he importance of the ho!sing sector in the economy can #e ill!strated #y a few "ey statistics. +ccording to the ,ational 3!ilding Frgani/ation 9,3F:% the total demand for ho!sing is estimated at 2 million !nits per year and the total ho!sing shortfall is estimated to #e 1).4 million !nits% of which 12.*6 million !nits is from r!ral areas and 6.64 million !nits from !r#an areas. he ho!sing ind!stry is the second largest employment generator in the co!ntry. It is estimated that the #!dgeted 2 million !nits wo!ld lead to the creation of an additional 1; million man-years of direct employment and another 15 million man-years of indirect employment.

Ha$ing identified ho!sing as a priority area in the ,inth 'i$e Gear 0lan 91))*-2;;2:% the ,ational Ho!sing 0olicy has en$isaged an in$estment target of Hs. 1%5;; #illion for this sector. In order to achie$e this in$estment target% the 5o$ernment needs to ma"e low cost f!nds easily a$aila#le and enforce legal and reg!latory reforms. Bac groun! H&'( was incorporated in 1)** with the primary o#jecti$e of meeting a social need 8 that of promoting home ownership #y pro$iding long-term finance to ho!seholds for their ho!sing needs. H&'( was promoted with an initial share capital of Hs. 1;; million. Business O"#ecti$es he primary o#jecti$e of H&'( is to enhance residential ho!sing stoc" in the co!ntry thro!gh the pro$ision of ho!sing finance in a systematic and professional manner% and to promote home ownership. +nother o#jecti$e is to increase the flow of reso!rces to

1;

the ho!sing sector #y integrating the ho!sing finance sector with the o$erall domestic financial mar"ets. Organi%ationa& Goa&s H&'(@s main goals are to a: de$elop close relationships with indi$id!al ho!seholds% #: maintain its position as the premier ho!sing finance instit!tion in the co!ntry% c: transform ideas into $ia#le and creati$e sol!tions% d: pro$ide consistently high ret!rns to shareholders% and e: to grow thro!gh di$ersification #y le$eraging off the existing client #ase.

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ORGANISATION & 'ANAGE'ENT OF HDFC

H&'( is a professionally managed organi/ation with a #oard of directors consisting of eminent persons who represent $ario!s fields incl!ding finance% taxation% constr!ction and !r#an policy ? de$elopment. shareholders. he #oard primarily foc!ses on strategy form!lation% policy and control% designed to deli$er increasing $al!e to

Boar! o( Directors
6r. &eepa" 4 0are"h - (hairman 6r. Iesh!# 6ahindra ->ice (hairman 6r Ie"i 6 6istry - 6anaging &irector 6s. Hen! 4. Iarnad - 1xec!ti$e &irector 6r. 4hirish 3 0atel 6r. 3 4 6ehta 6r. & 6 4!"than"ar 6r. & , 5hosh H&'( has a staff strength of 1322 9as on 31st 6arch% 2;;*:% which incl!des professionals from the fields of finance% law% acco!ntancy% engineering and mar"eting

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BANKING IN INDIA:
W"t*out a ound and e!!ect"&e 0an,"n$ y te# "n Ind"a "t cannot *a&e a

*ea't*y econo#y- T*e 0an,"n$ y te# o! Ind"a *ou'd not on'y 0e *a 'e !ree 0ut "t *ou'd 0e a0'e to #eet ne+ c*a''en$e po ed 0y t*e tec*no'o$y and any ot*er e)terna' and "nterna' !actor - For t*e pa t t*ree decade Ind"aB 0an,"n$ y te# *a e&era' out tand"n$ ac*"e&e#ent to "t cred"t- T*e #o t tr","n$ " "t e)ten "&e reac*- It " no 'on$er con!"ned to on'y #etropo'"tan or co #opo'"tan "n Ind"a- In !act. Ind"an 0an,"n$ y te# *a reac*ed e&en to t*e re#ote corner o! t*e country- T*" " one o! t*e #a"n rea on o! Ind"aB $ro+t* proce -

HISTORY:

T*e !"r t 0an, "n Ind"a. t*ou$* con er&at"&e. +a e ta0'" *ed "n 7?@5- Fro# 7?@5 t"'' today. t*e journey o! Ind"an Ban,"n$ Sy te# can 0e e$re$ated "nto t*ree d" t"nct p*a e - T*ey are a #ent"oned 0e'o+C D PHASE I 6 Ear'y p*a e !ro# 7?@5 to 7A5A o! Ind"an Ban, D PHASE II 6 Nat"ona'"%at"on o! Ind"an Ban, and up to 7AA7 D PHASE III 6 Ind"an F"nanc"a' ( Ban,"n$ Sector Re!or# a!ter 7AA7 .

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PHASE I:
T*e 3enera' Ban, o! Ind"a +a H"ndu tan and Ben$a' Ban,T*e Ea t Ind"a Co#pany e ta0'" *ed Bank of Ben a! "#$%&'( Bank of Bo)*a+"#$,%' anBank of Ma-.a/ "#$,09 a "ndependent un"t and ca''ed "t P.e/1-en2+ Bank/T*e e t*ree 0an, +ere a#a'$a#ated "n 7A8< and I)3e.1a! Bank of In-1a +a e ta0'" *ed +*"c* tarted a pr"&ate *are*o'der 0an, . #o t'y European *are*o'der - Dur"n$ t*e !"r t p*a e t*e $ro+t* +a &ery 'o+ and 0an, a' o e)per"enced per"od"c !a"'ure 0et+een 7A7: and 7A>@- T*ere +ere appro)"#ate'y 77<< 0an, . #o t'y #a''- To trea#'"ne t*e !unct"on"n$ and act"&"t"e o! co##erc"a' 0an, . t*e 3o&ern#ent o! Ind"a ca#e up +"t* T*e Ban,"n$ Co#pan"e Act. 7A>A +*"c* +a 'ater c*an$ed to Ban,"n$ Re$u'at"on Act 7A>A a per a#end"n$ Act o! 7A5; 4Act No-8: o! 7A5;9et up "n t*e year 7?@5- Ne)t ca#e Ban, o!

Re er&e Ban, o! Ind"a +a &e ted +"t* e)ten "&e po+er !or t*e uper&" "on o! 0an,"n$ "n Ind"a a t*e Centra' Ban,"n$ Aut*or"ty- Dur"n$ t*o e dayE pu0'"c *a 'e er con!"dence "n t*e 0an, - A an a!ter#at* depo "t #o0"'"%at"on +a 'o+- A0rea t o! "t t*e a&"n$ 0an, !ac"'"ty pro&"ded 0y t*e Po ta' depart#ent +a co#parat"&e'y a!er- Moreo&er. !und +ere 'ar$e'y $"&en to t*e trader -

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)HASE II*
3o&ern#ent too, #ajor tep "n t*" Ind"an Ban,"n$ Sector Re!or# a!ter

"ndependence- In 7A;;. "t nat"ona'"%ed I#per"a' Ban, o! Ind"a +"t* e)ten "&e 0an,"n$ !ac"'"t"e on a 'ar$e ca'e e pec"a''y "n rura' and e#"6ur0an area Second p*a e o! nat"ona'"%at"on Ind"an Ban,"n$ Sector Re!or# +a carr"ed out "n 7A@< +"t* e&en #ore 0an, - T*" e$#ent "n Ind"a under 3o&ern#ent o+ner *"pT*e !o''o+"n$ are t*e tep ta,en 0y t*e 3o&ern#ent o! Ind"a to Re$u'ate Ban,"n$ In t"tut"on "n t*e CountryC D #&,&: Enact#ent o! Ban,"n$ Re$u'at"on ActD #&44C Nat"ona'"%at"on o! State Ban, o! Ind"aD #&4&C Nat"ona'"%at"on o! SBI u0 "d"ar"e D #&5#: In urance co&er e)tended to depo "t D #&5&: Nat"ona'"%at"on o! 7> #ajor 0an, D #&6#: Creat"on o! cred"t $uarantee corporat"onD #&64C Creat"on o! re$"ona' rura' 0an, D #&$%C Nat"ona'"%at"on o! e&en 0an, +"t* depo "t o&er 8<< crore A!ter t*e nat"ona'"%at"on o! 0an, . t*e 0ranc*e o! t*e pu0'"c ector 0an, Ind"a ra" ed to appro)"#ate'y @<<F "n depo "t and ad&ance too, a *u$e ju#p 0y 77.<<<F-Ban,"n$ "n t*e un *"ne o! 3o&ern#ent o+ner *"p $a&e t*e pu0'"c "#p'"c"t !a"t* and "##en e con!"dence a0out t*e "n t"tut"on . u ta"na0"'"ty o! t*e e tep 0rou$*t @<F o! t*e 0an,"n$

15

)HASE III his phase has introd!ced many more prod!cts and facilities in the #an"ing sector in its reforms meas!re. In 1))1% !nder the chairmanship of 6 ,arasimham% a committee was set !p #y his name which wor"ed for the li#erali/ation of #an"ing practices. he co!ntry is flooded with foreign #an"s and their + 6 stations. 1fforts are #eing p!t to gi$e a satisfactory ser$ice to c!stomers. 0hone #an"ing and net #an"ing is introd!ced. con$enient and swift. he entire system #ecame more he financial system of India has shown a great

deal of resilience. It is sheltered from any crisis triggered #y any external macroeconomics shoc" as other 1ast +sian (o!ntries s!ffered. his is all d!e to a flexi#le exchange rate regime% the 'oreign Heser$es are high% the capital acco!nt is not yet f!lly con$erti#le% and #an"s and their c!stomers ha$e limited foreign exchange expos!re.

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#78 NATIONALI9ED BANKS IN IDNA Ban,"n$ Sy te# "n Ind"a " do#"nated 0y nat"ona'"%ed 0an, - T*e nat"ona'"%at"on o! 0an, "n Ind"a too, p'ace "n 7A5A 0y Mr - Ind"ra 3and*" t*e t*en pr"#e #"n" ter- T*e #ajor o0ject"&e 0e*"nd nat"ona'"%at"on +a to pread 0an,"n$ "n!ra tructure "n rura' area and #a,e a&a"'a0'e c*eap !"nance to Ind"an !ar#er - Fourteen 0an, +ere nat"ona'"%ed "n 7A5ABe!ore 7A5A. State o! Ind"a 4SBI9 +a on'y pu0'"c ector 0an, "n Ind"a- SBI +a nat"ona'"%ed "n 7A;; under t*e SBI Act o! 7A;;- T*e econd p*a e o! nat"ona'"%at"on o! Ind"an 0an, too, p'ace "n t*e year 7A@<- Se&en #ore 0an, crore L1/: of P;*!12 Se2:o. Bank/ 1n In-1a 1/ a/ fo!!o</: A''a*a0ad Ban, And*ra Ban, Ban, o! Baroda Ban, o! Ind"a Ban, o! Ma*ara *tra Canara Ban, Centra' Ban, o! Ind"a Corporat"on Ban, Dena Ban, Ind"an Ban, Ind"an O&er ea Ban, Or"enta' Ban, o! Co##erce Punja0 and S"nd Ban, Punja0 Nat"ona' Ban, State Ban, o! B",aner and Ga"pur
1*

+ere nat"ona'"%ed +"t* depo "t

o&er 8<<

 State Ban, o! Hydera0ad State Ban, o! Ind"a 4SBI9 State Ban, o! Indore State Ban, o! My ore State Ban, o! Pat"a'a State Ban, o! Saura *tra State Ban, o! Tra&ancore Synd"cate Ban, 1CO Ban, 1n"on Ban, o! Ind"a 1n"ted Ban, o! Ind"a H"jaya Ban, #70 PRI=ATE BANKS A'' t*e 0an, "n Ind"a +ere ear'"er pr"&ate 0an, - T*ey +ere "n 7A5A pu0'"c ector !ounded "n t*e pre6"ndependence era to cater to t*e 0an,"n$ need o! t*e peop'e- But a!ter nat"ona'"%at"on o! 0an, 0an, ca#e to occupy do#"nant ro'e "n t*e 0an,"n$ tructure- Pr"&ate ector 0an,"n$ "n Ind"a rece"&ed a !"''"p "n 7AA> +*en Re er&e Ban, o! Ind"a encoura$ed ett"n$ up to pr"&ate 0an, a part o! "t po'"cy o! '"0era'"%at"on o! t*e Ind"an Ban,"n$ Indu try- Hou "n$ De&e'op#ent F"nance Corporat"on 2"#"ted 4HDFC9 +a a#on$ t t*e !"r t to rece"&e an IIn pr"nc"p'eE appro&a' !ro# t*e Re er&e Ban, o! Ind"a 4RBI9 to et up a 0an, "n t*e pr"&ate ectorPr"&ate Ban, *a&e p'ayed a #ajor ro'e "n t*e de&e'op#ent o! Ind"an 0an,"n$ "ndu try- T*ey *a&e #ade 0an,"n$ #ore e!!"c"ent and cu to#er !r"end'y- In t*e proce t*ey *a&e jo'ted pu0'"c ector 0an, out o! co#p'acency and !orced t*e# to 0eco#e #ore co#pet"t"&e-

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Ma>o. P.1?a:e Bank/ of In-1a

Ban, o! Raja t*an B*arat O&er ea Ban, A)" Ban, Cat*o'"c Syr"an Ban, Centur"on Ban, o! Punja0 D*ana'a, *#" Ban, Federa' Ban, HDFC Ban, ICICI Ban, IDBI Ban, Indu "nd Ban, IN3 Hy ya Ban, Ga##u ( Ka *#"r Ban, Karnata,a Ban, Karur Hy ya Ban, Kota, Ma*"ndra Ban, SBI Co##erc"a' and Internat"ona' Ban, Sout* Ind"an Ban, 1n"ted We tern Ban, 1TI Ban, =ES Ban,

1)

INTODUCTION TO THE ORGANI9ATION

2;

COMPANY DESCRIPTION AXIS BANK A)" Ban, Ind"a. t*e !"r t 0an, to 0e$"n operat"on a ne+ pr"&ate 0an, "n 7AA> a!ter t*e 3o&ern#ent o! Ind"a a''o+ed ne+ pr"&ate 0an, to 0e e ta0'" *ed- A)" Ban, +a jo"nt'y pro#oted 0y t*e Ad#"n" trator o! t*e pec"!"ed underta,"n$ o! t*e 1n"t Tru t o! Ind"a 41TI6I9 2"!e In urance Corporat"on o! Ind"a 42IC9 3enera' In urance Corporat"on 2tdA' o +"t* a oc"ate &"%- Nat"ona' In urance Co#pany 2td-. t*e Ne+ Ind"a A urance Co#pany. T*e Or"enta' In urance Corporat"on and 1n"ted In urance Co#pany 2tdA)" Ban, "n Ind"a today " cap"ta'"%ed +"t* R -><;-7? Crore - It *a #ore t*an 8<< 0ranc* o!!"ce and E)ten "on Counter "n t*e country +"t* o&er >8A: A)" Ban, ATM pro&"n$ to 0e one o! t*e 'ar$e t ATM net+or, "n t*e countryA)" Ban, Ind"a co##"t to adopt t*e 0e t "ndu try pract"ce "nternat"ona''y to ac*"e&e e)ce''enceA)" Ban, *a tren$t* "n reta"' a +e'' a corporate 0an,"n$- By t*e end o! Dece#0er 8<<>. A)" Ban, "n Ind"a *ad o&er 8-? #"''"on de0"t card - T*" " t*e !"r t 0an, "n Ind"a to o!!er t*e AT PAR C*eJue !ac"'"ty. +"t*out any c*ar$e . to a'' "t Sa&"n$ Ban, cu to#er "n a'' t*e p'ace acro t*e country +*ere "t *a pre enceW"t* t*e AT PAR c*eJue !ac"'"ty. cu to#er can #a,e c*eJue pay#ent to any 0ene!"c"ary at any o! "t e)" tence p'ace- T*e ce"'"n$ per "n tru#ent " R ;<.<<<K6-T*e 'ate t o!!er"n$ o! t*e 0an, a'on$ +"t* Do''ar &ar"ant " t*e Euro and Pound Ster'"n$ &ar"ant o! t*e Internat"ona' Tra&e' Currency Card- T*e Tra&e' Currency Card " a "$nature 0a ed pre6pa"d tra&e' card +*"c* ena0'e tra&e'erE $'o0a' acce to t*e"r #oney "n 'oca' currency o! t*e &" "t"n$ country "n a a!e and con&en"ent +ay- T*e Ban, *a tren$t* "n 0ot* reta"' and corporate 0an,"n$ and " co##"tted to adopt"n$ t*e 0e t "ndu try pract"ce "nternat"ona''y "n order to ac*"e&e e)ce''ence

21

E=OLUTION: 1TI +a e ta0'" *ed "n 7A5> 0y an Act o! Par'"a#entL ne"t*er d"d t*e 3o&ern#ent o! Ind"a o+n "t nor contr"0ute any cap"ta'- T*e RBI +a a ,ed to contr"0ute one6*a'! o! "t "n"t"a' cap"ta' o! R ; crore. and $"&en t*e #andate o! runn"n$ t*e 1TI "n t*e "ntere t o! t*e un"t6*o'der - T*e State Ban, o! Ind"a and t*e 2"!e In urance Corporat"on contr"0uted 7; per cent o! t*e cap"ta' eac*. and t*e re t +a contr"0uted 0y c*edu'ed co##erc"a' 0an, +*"c* +ere not nat"ona'"%ed t*en- T*" ,"nd o! tructure !or a un"t tru t " not !ound any+*ere e' e "n t*e +or'd- A$a"n. un'",e ot*er un"t tru t and #utua' !und . t*e 1TI +a not created to earn pro!"t In t*e cour e o! near'y !our decade o! "t e)" tence. "t 4t*e 1TI9 *a ucceeded p*eno#ena''y "n ac*"e&"n$ "t o0ject"&e and *a t*e 'ar$e t *are any+*ere "n t*e +or'd o! t*e do#e t"c #utua' !und "ndu try- BB T*e e#er$ence o! a M!ore"$n e)pertM dur"n$ t*e ett"n$ up o! t*e 1TI #a,e an "ntere t"n$ tory- T*e announce#ent 0y t*e t*en F"nance M"n" ter t*at t*e 3o&ern#ent o! Ind"a +a conte#p'at"n$ t*e e ta0'" *#ent o! a un"t tru t cau$*t t*e eye o! Mr- 3eor$e Wood . t*e t*en Pre "dent o! t*e Wor'd Ban,- Mr- Wood too, a $reat dea' o! "ntere t "n t*e Ind"an !"nanc"a' y te#. a *e +a one o! t*e pr"nc"pa' arc*"tect o! t*e ICICI. "n +*"c* *" 0an,. F"r t Bo ton Corporat"on Ban,. *ad a "%ea0'e *are*o'd"n$- Mr- Wood o!!ered. t*rou$* Mr- B-KNe*ru. +*o +a Ind"aB E)ecut"&e D"rector on t*e Wor'd Ban,. t*e er&"ce o! an e)pert- T*e Centre ju#ped at t*e o!!er. and a ,ed t*e RBI to *o'd up t*e !"na'"%at"on o! t*e un"t tru t Propo a' t"'' t*e e)pert &" "ted Ind"a- T*e on'y po"nt Mr- Su''"&an #ade +a t*at t*e pro&" "on to '"#"t t*e o+ner *"p o! un"t to "nd"&"dua' #"$*t re u't "n unnece c'a ar"'y re tr"ct"n$ t*e #ar,et !or un"t - W*"'e #a,"n$ t*" po"nt. *e *ad !or t*e un"t tru t - T*e Centre accepted t*e !ore"$n ary a#end#ent +ere #ade "n t*e dra!t "n #"nd t*e pract"ce "n t*e 1S. +*ere #a'' pen "on !und are an "#portant o! cu to#er e)pertB u$$e t"on. and t*e nece

B"''- T*u . 0e$an corporate "n&e t#ent "n t*e 1TI. +*"c* rece"&ed a 0oo t !ro# t*e ta) conce "on $"&en 0y t*e $o&ern#ent

22

"n t*e 7AA<6A7 Bud$et- Accord"n$ to t*" conce "on. t*e d"&"dend rece"&ed 0y a co#pany !ro# "n&e t#ent "n ot*er co#pan"e . "nc'ud"n$ t*e 1TI. +ere co#p'ete'y e)e#pt !ro# corporate "nco#e ta). and pro&"ded t*e d"&"dend dec'ared 0y t*e "n&e t"n$ co#pany +ere *"$*er t*an t*e d"&"dend rece"&edT*e re u't +a a p*eno#ena' "ncrea e "n corporate "n&e t#ent +*"c*

accounted !or ;? per cent o! t*e tota' cap"ta' under 1S65> c*e#e- Becau e o! *"$* '"Ju"d"ty t*e corporate ector u ed t*e 1TI to par, "t '"Ju"d !und - T*" added to t*e &o'at"'"ty o! t*e 1TI !und - T*e corporate 'o00y +*"c* per*ap u0t'y oppo ed t*e e ta0'" *#ent o! t*e 1TI "n t*e pu0'"c ector #ade u e o! "t !or "t o+n 0ene!"t 'ater- T*e 3o&ern#ent6RBI po+er $a#e tarted +"t* t*e !"na'"%at"on o! t*e 1TI c*arter "t e'!- T*e RBI dra!t o! t*e 1TI c*arter t"pu'ated t*at t*e C*a"r#an +"'' 0e no#"nated 0y "t. and one #ore no#"nee +ou'd 0e on t*e Board o! Tru tee - W*"'e !"na'"%"n$ t*e dra!t B"''. t*e Centre c*an$ed t*" t"pu'at"on- T*e C*a"r#an +a to 0e no#"nated 0y t*e 3o&ern#ent. a'0e"t "n Con u'tat"on +"t* RBI- A't*ou$* t*e appo"nt#ent +a to 0e #ade "n con u'tat"on +"t* t*e Re er&e Ban,. t*e 3o&ern#ent cou'd appo"nt a per on o! "t c*o"ce a C*a"r#an e&en "! t*e Ban, d"d not appro&e o! *"#-

23

BUSINESS DESCRIPTION: T*e Ban,B pr"nc"pa' act"&"t"e are to pro&"de co##erc"a' 0an,"n$ er&"ce +*"c* "nc'ude #erc*ant 0an,"n$. d"rect !"nance. "n!ra tructure !"nance. &enture cap"ta' !und. ad&" ory. tru tee *"p. !ore). trea ury and ot*er re'ated !"nanc"a' er&"ce -

SUBSIDIARIES T*e Ban, *a et up !"&e +*o''y6o+ned u0 "d"ar"e C A)" Secur"t"e and Sa'e 2td-. A)" Pr"&ate EJu"ty 2td-. A)" Tru tee Ser&"ce 2td-. A)" A et Mana$e#ent Co#pany 2td- and A)" Mutua' Fund Tru tee 2tdA)" Secur"t"e and Sa'e 2td- +a et up "n Dece#0er 8<<; 4or"$"na''y "ncorporated a 1B2 Sa'e 2td-. rena#ed a A)" Sa'e 2td- "n 8<<? and no+ rec*r" tened a A)" Secur"t"e and Sa'e 2td- on ; Apr"' 8<7<9 to #ar,et cred"t card and reta"' a et product - T*e o0ject"&e o! ett"n$ up t*e u0 "d"ary +a to 0u"'d a pec"a'"%ed !orce o! a'e per onne' and opt"#"%e operat"ona' e!!"c"ency 0y pro&"d"n$ $reater contro' o&er t*e a'e e!!ort "n co#par" on +"t* a D"rect Sa'e A$ent 4DSA9 #ode'- T*e cope o! act"&"t"e o! t*e u0 "d"ary *a no+ 0een en'ar$ed to "nc'ude reta"' 0ro,"n$In Octo0er 8<<5. t*e Ban, et up A)" Pr"&ate EJu"ty 2td-. pr"#ar"'y to carry on t*e act"&"t"e o! #ana$"n$ eJu"ty "n&e t#ent and pro&"de &enture cap"ta' upport to 0u "ne e A)" Tru tee Ser&"ce Co#pany 2td- +a e ta0'" *ed "n May 8<<@ to en$a$e "n tru tee *"p act"&"t"e 4e-$- act"n$ a a de0enture tru tee. t*e tru tee to &ar"ou ecur"t"%at"on tru t a +e'' a ot*er tru tee *"p 0u "ne e 9A)" A et Mana$e#ent Co#pany 2td- +a et up pr"#ar"'y to carry on t*e act"&"t"e o! #ana$"n$ a #utua' !und 0u "ne "n Ganuary 8<<A and "n t*e a#e year. A)" Mutua' Fund Tru tee 2td- +a et up. to act a t*e tru tee !or t*e #utua' !und 0u "ne @o1n: =en:;.e N Bu an Auto F"nance Ind"a Pr"&ate 2"#"ted Ba ed on RBI $u"de'"ne . deta"' o! tran act"on +"t* Go"nt Henture Co#pan"e are not d" c'o ed "nce t*ere " on'y one ent"ty K party "n t*" cate$ory-

24

PROMOTERS: 1TI Ban, 2td- *a 0een pro#oted 0y t*e 'ar$e t and t*e 0e t F"nanc"a' In t"tut"on o! t*e country.1TI- T*e Ban, +a et up +"t* a cap"ta' o! R - 77; crore. +"t* 1TI contr"0ut"n$ R - 7<< crore. 2IC 6 R - ?-; crore 3IC and "t !our u0 "d"ar"e contr"0ut"n$ R - 7-; crore eac*Er t+*"'e 1n"t Tru t o! Ind"a +a et up a a 0ody corporate under t*e 1TI Act. 7A5:. +"t* a &"e+ to encoura$e a&"n$ and "n&e t#ent- In Dece#0er 8<<8. t*e 1TI Act. 7A5: +a repea'ed +"t* t*e pa a$e o! 1n"t Tru t o! Ind"a 4Tran !er o! 1nderta,"n$ and Repea'9 Act. 8<<8 0y t*e Par'"a#ent. pa&"n$ t*e +ay !or t*e 0"!urcat"on o! 1TI "nto 8 ent"t"e . 1TI6I and 1TI6II +"t* e!!ect !ro# 7 t Fe0ruary 8<<:-

TAe 3.e/en: /Aa.eAo!-1n 3a::e.n 1/ a/ )en:1one- *e!o<: "A/ on 0#/: )a.2A( 8%#%'

S.7 No Na)e of :Ae SAa.eAo!-e./

17 117 1117 1?7 ?7 ?17 ?117
A-)1n1/:.a:o. of :Ae S3e21f1e- Un-e.:ak1n of :Ae Un1: T.;/: of In-1a "UTICI' L1fe In/;.an2e Co.3o.a:1on of In-1a

B of Pa1- U3 Ca31:a!
8,7%% B #%786 B

Gene.a! In/;.an2e Co.3o.a:1on an- fo;. ,786 B PSU In/;.an2e Co)3an1e/ O?e./ea/ In?e/:o./ 1n2!;-1n FII/D OCB/D 0075$ B

NRI/ Fo.e1 n D1.e2: In?e/:)en: "GDR 1//;e

$706B

O:Ae. In-1an F1nan21a! In/:1:;:1on/D M;:;a! 67%6 B F;n-/D Bank/

o:Ae./ To:a!

#870, B #%%7%% B

25

A)" Ban, " today one o! t*e #o t co#pet"t"&e and pro!"ta0'e 0an,"n$ !ranc*" e "n Ind"a- W*"c* can 0e c'ear'y een 0y an ana'y " o! "t co#pre*en "&e port!o'"o o! 0an,"n$ er&"ce "nc'ud"n$ Corporate Cred"t. Reta"' Ban,"n$. and Bu "ne Ban,"n$O Cap"ta' Mar,et . Trea ury and Internat"ona' Ban,"n$-

TAe Po/1:1on 1n :Ae f1nan21a! +ea. 8%%&C8%#% <a/ a/ ;n-e.7C

TAe 3a1- ;3 2a31:a! of :Ae Bank a on :7 Marc* 8<7< ro e to R - ><;-7? crore !ro# R - :;A-<7 crore a on :7 Marc* 8<<A P.of1: af:e. :aE up :@-;7F to R/7 8(4#,7402.o.e/ Ne: In:e.e/: In2o)e up :;-?5F to R/7 4(%%,7,&2.o.e/ Fee F O:Ae. In2o)e up 8:-@<F to R/7 0(#807,%2.o.e/ De3o/1:/ ;3 8<-:@F to R/7 #,#(0%%7882.o.e/ De)an- De3o/1:/ up :<-:@F to R/7 55(%8&74,2.o.e/ A-?an2e/ up 8?-A>F to #%,(0,07#8R/7 2.o.e/ Re:a1! A//e:/ up 8A-?8F to R/7 8%(&887&%2.o.e/ Ne:<o.k of *.an2Ae/ an- eE:en/1on 2o;n:e./ "ncrea ed !ro# @:; to #(%04 To:a! n;)*e. of ATM/ +ent up !ro# :.;A; to ,8&0 Ne: NPA .a:1o a <-:;F Ea.n1n / 3e. /Aa.e 4Ba "c9 "ncrea ed !ro# R - ;<-57 to R/7 5476$ P.o3o/e- D1?1-en- up !ro# 7<<F to #8%B Ca31:a! A-eG;a2+ Ra:1o tood at a #47$%B a$a"n t t*e #"n"#u# re$u'atory nor# o! AF a percenta$e o! net cu to#er a et up to %705B!ro#

26

+,+ Boar! o( Directors

)ERSON Dr, A!ars- Kis-ore S.t, S-i -a S-ar.a S-ri ', ', Agra/a& S-ri J,R, Var.a Dr, R,H, )ati& S.t, Ra.a Bi#a0ur ar S-ri R,B,1, VaisS-ri ',V, Su""iaS-ri K, N, )rit-$ira# S-ri V, R, Kaun!in2a S-ri S, B, 'at-ur S-ri ) J O#-a DESIGNATION (hairman 6anaging &irector ? (1F &ep!ty 6anaging &irector &irector &irector &irector &irector &irector &irector &irector &irector (ompany 4ecretary

2*

M1//1on
Cu to#er er&"ce and product "nno&at"on tuned to d"&er e need o! "nd"&"dua' and corporate c'"ente'e Cont"nuou &a'ue Pro$re "&e $'o0a'"%at"on and ac*"e&"n$ "nternat"ona' tandard E!!"c"ency and e!!ect"&ene 0u"'t on et*"ca' pract"ce tec*no'o$y up $radat"n$ +*"'e #a"nta"n"n$ *u#an

Cu to#er Sat" !act"on t*rou$* pro&"d"n$ Jua'"ty er&"ce e!!ect"&e'y and e!!"c"ent'y-

Co.e =a!;e/
/S#"'e. "t en*ance an "nd"&"dua'E !ace &a'ueP " a er&"ce

Jua'"ty tre ed on Per"od"c Cu to#er Ser&"ce Aud"t -

Ma)"#"%at"on o! Sta,e*o'der &a'ueSucce t*rou$* Tea#+or,. Inte$r"ty and Peop'e-

22

UNIT: AXIS BANK LIMITED P'ot No- 7? to 8>. H"t*a'rao Na$ar. Mad*apur. Hydera0ad Q ;<< <@7 Te'- No- C <>< Q 8:>8<@7; to 8:>8<@8> Fa) No- C <><68:>8<@7> Re 1/:e.e- Off12e ITr" *u'E. :rd F'oor. Opp- Sa#art*e *+ar Te#p'e. 2a+ 3arden. E''" Br"d$e. A*#eda0ad Q :@< <<5- Te' No- C <?A Q 85>< A:88 Fa) No- C <?A Q 85>< A:87 E#a"'C p-o%aRa)" 0an,-co#Krajendra- +a#"narayanRa)" 0an,-co# We0 "teC +++-a)" 0an,-co# Cen:.a! Off12e Ma,er To+er IFE. 7:t* F'oor. Cu!!ed Parade. Co'a0a. Mu#0a" Q <<;Te'- No- C <88 Q 5?<?>><? Fa) No- C <88 Q 887@ 5A>>K887@ 7>8A

2)

870 AE1/ *ank offe./ 1:/ /e.?12e/ )a>o.!+ 1n fo;. 3a.:/:

A- Per ona' B- Corporate C- NRI D- Pr"or"ty 0an,"n$

A7 Pe./ona!
A)" 0an, o!!er &ar"ou "nc'ude er&"ce '",e 7- Account 8- Depo "t :- 2oan >- Card ;- Fore) 5- In& t#ent ?- In urance @- Pay#ent A- Ot*er er&"ce er&"ce !or "nd"&"dua' do#e t"c cu to#er . +*"c*

TAe a22o;n:/ offe.e- *+ aE1/ *ank fo. 1:/ 2;/:o)e./ a.e:

17 Ea/+A22e// Sa?1n / A22o;n: Ea yAcce Sa&"n$ Account $"&e "n tant acce to cu to#erE #oney any+*ere. anyt"#e- Po e "n$ a ran$e o! un#atc*ed !eature . "t *a 0een de&" ed to 0etter u"t t*e con&en"ence o! our ec'ect"c c'"ent 0a eT*e e er&"ce can 0e a&a"'ed +"t* a #"n"#u# Juarter'y a&era$e 0a'ance o! R - ;.<<< "n #etro or ur0an center . R - 8.;<< "n e#" ur0an center and R - 7.<<< "n rura' center -

3;

117

K.1/A1 Sa?1n / A22o;n: - T*" product *a 0een pec"a''y de "$ned ,eep"n$ "n #"nd t*e un"Jue reJu"re#ent o! a !ar#er and true to "t nature *a 0een ca''ed t*e Kr" *" Sa&"n$ Account- T*" account " o!!ered +"t* t*e reJu"re#ent o! #a"nta"n"n$ t*e *a'!6year'y a&era$e 0a'ance o! R 7<<< on'yBe"n$ a Kr" *" account *o'der. !ar#er are ent"t'ed to acce A)" E +"de net+or, o! #ore t*an 7<<< 0ranc*e and ><;; ATM acro >>< c"t"e - T*ey can no+ ea "'y carry out t*e"r tran act"on t*rou$* any o! t*e 0ranc*e or ATM -

1117

P.1)e Sa?1n / A22o;n: At Par C*eJue Fac"'"ty +"t* an en*anced '"#"t upto R - 7.<<.<<< Free ca * +"t*dra+a' upto ; tran act"on at ot*er 0an, ATMB Free #ont*'y tate#ent o! account Free DDKPO 4dra+n on A)" Ban, Center 9 Free Pa 0oo, Internat"ona' De0"t card +"t* an Acc"denta' In urance co&er upto R - 8 'a,* 4I uance c*ar$e +a"&ed9 STo ,eep your per ona' acc"dent "n urance co&er act"&ated. you *ou'd *a&e #ade a purc*a e tran act"on "n :5; day pr"or to t*e day o! t*e "nc"dent ( *ou'd *a&e #a"nta"ned an a&era$e Juarter'y 0a'ance o! R ;.<<< 4ur0an ( #etropo'"tan 0ranc*e 9 or R 8.;<< 4rura' ( e#"6ur0an 0ranc*e 9 a t*e ca e #ay 0e "n t*e t+o Juarter 0e!ore t*e date o! t*e "nc"dent-TU Increa ed ca * depo "tK+"t*dra+a' '"#"t at non *o#e 0ranc*e Opt"on o! auto#at"c #o&e#ent o! e)ce !und "n t*e a&"n$ account to *"$*er earn"n$ !")ed depo "t Acce t*rou$* #ore t*an 7<<< o!!"ce ( ><;; ATM 8>U? Te'e0an,"n$. Internet 0an,"n$ and Mo0"'e Ban,"n$ Free #ont*'y e6 tate#ent

1?7

Co.3o.a:e Sa!a.+ a22o;n: Benef1: :o E)3!o+ee/

31

 No #"n"#u# 0a'ance cr"ter"a 1npara''e'ed Acce 6 Any+*ere 0an,"n$ !ac"'"ty t*rou$* our net+or, o! Branc*e . ATM and Internet 0an,"n$ !ac"'"ty At Par c*eJue0oo, paya0'e 'oca''y at a'' A)" Ban, 'ocat"on Internat"ona' De0"t cu# ATM card +"t* en*anced Ca * +"t*dra+a' !ac"'"ty and ot*er &a'ue add on On'"ne Ban,"n$ +"t* !und tran !er. on'"ne *opp"n$ and 0"'' pay#ent opt"on Depo "tory er&"ce +"t* !ree on'"ne trad"n$ account Mea' Card on a #a ter card p'at!or# E#p'oyee Re"#0ur e#ent account a a a&"n$ account &ar"ant Pre!erent"a' pr"c"n$ on 'oan product and cred"t card and ot*er 0an,"n$ product ( er&"ce U-

?7

Wo)enH/ Sa?1n / a22o;n: "/)a.: 3.1?1!e e a22o;n:' In todayB 0u y +or'd "tB tou$* 0e"n$ a +or,"n$ +o#an- R"$*t !ro# *utt'"n$ 0et+een a jo0 and !a#"'y to ta,"n$ care o! *er !"nance *e *a to 0e on *er toe a'' t*e t"#e- Keep"n$ t*" "n #"nd. +e at A)" Ban, *a&e de "$ned a a&"n$ account 0e t u"ted !or t*e +o#an o! today- W"t* t*e S#art Pr"&"'e$e Account. you can #ana$e your #oney and your '"!e and a +e'' a enjoy a *o t o! '"!e ty'e pr"&"'e$e - Furt*er#ore A)" Ban,B S#art Pr"&"'e$e Account en ure t*at you *a&e enou$* t"#e !or a'' t*e "#portant t*"n$ "n '"!e-

?17

P.1o.1:+ *ank1n a22o;n: A a Pr"or"ty 0an,"n$ cu to#er you +"'' *a&e acce to an e)c'u "&e BPr"or"ty Ban,"n$ 2oun$eB at 0ranc*e - T*" +"'' a''o+ you to conduct your !"nanc"a' tran act"on "n ut#o t co#!ort and con!"dent"a'"ty t*rou$* an e)c'u "&e Re'at"on *"p Mana$er-

?117

De)a: A22o;n: A)" Ban, " a re$" tered #e#0er 4Depo "tory Part"c"pant9 o! NSD2- In t*" y te#. p*y "ca' ecur"ty *o'd"n$ are con&erted "nto e'ectron"c 4or "n ot*er +ord . de#ater"a'"%ed9 *o'd"n$ - A)" Ban, *a 0een enro''ed a a Depo "tory Part"c"pant 0y t*e NSD2 6 Ind"aB !"r t depo "tory- =ou can a&a"' o! a'' t*e depo "tory6 re'ated er&"ce 0y ju t open"n$ an account +"t* NSD2 t*rou$* A)" Ban,-

32

?1117

Sen1o. 21:1IenH/ A22o;n: A)" Ban,B Sen"or C"t"%en Sa&"n$ Account *a 0een de "$ned ,eep"n$ "n #"nd t*e !act t*at a en"or c"t"%enB 0an,"n$ reJu"re#ent are +*o''y d"!!erent and reJu"re pec"a' con "derat"on -A)" *a&e "ntroduced Sen"or C"t"%en ID card !or t*e"r Sen"or Pr"&"'e$e patron ID card act a an a$e proo! ena0'"n$ t*e# to redee# e&ery ad&anta$e t*at t*ey are e'"$"0'e !or- T*" card +"'' *e'p t*e# to a&a"' o! certa"n ne&er60e!ore Sen"or6c"t"%en 0ene!"t at &ar"ou tore . er&"ce pro&"der and "n ta''at"on acro t*e nat"onApart !ro# pro&"de you +"t* t*e po+er to c'a"# $reat 0ene!"t . card a' o act a e#er$ency "n!or#at"on #ed"u#- In ca e o! e#er$enc"e . "t pro&"de t*e doctor and aut*or"t"e +"t* &"ta' data '",e t*e"r 0'ood $roup. a''er$"e . "''ne e . addre and e#er$ency contact deta"' - T*" en ure t*at t*ey are +e'' 'oo,ed a!ter "n any "tuat"on. no #atter +*ere t*ey are-

1E7

Defen2e Sa!a.+ A22o;n: De!ence Sa'ary Account !ro# A)" Ban, " a product de "$ned ,eep"n$ "n #"nd *o+ tou$* a '"!e "n t*e De!ence Force " - Not on'y doe "t co#e to t*e# a0 o'ute'y !ree. no #"n"#u# 0a'ance " reJu"red e"t*er- T*ey can a' o acce t*e ent"re A)" Ban, net+or,. "nc'ud"n$ #ore t*an @A5 0ranc*e and o&er ><;; ATM 4a on :7 t Dece#0er 8<<A9 no #atter +*ere t*ey are po ted-

E7

T.;/:DNGO Sa?1n / A2oo;n: A)" Ban,B Tru t Account " an e!!ort to o!!er t*ou$*t!u' 0an,"n$ !or peop'e +*o pend t*e"r '"&e t*"n,"n$ o! ot*er - It " a co#p'ete 0an,"n$ o'ut"on !or Tru t . A oc"at"on . Soc"et"e . 3o&ern#ent Bod"e . Sect"on 8; co#pan"e and N3O . o t*at t*e or$an" at"on can de&ote a'' o! t*e"r t"#e to t*e"r no0'e #ot"&at"on -

33

E17

AIaa-1C No F.1!!/ A22o;n: It a a&"n$ account t*at doe nBt reJu"re a #"n"#u# 0a'anceE)per"ence a *o t o! unpara''e'ed !eature and *e"$*tened con&en"ence +"t* A%aad" AccountA cu to#er Jua'"!y !or A%aad" "! T*e u# tota' o! a'' cred"t to *" account doe not e)ceed R 7 'ac dur"n$ t*e F"nanc"a' year. T*ey do not "ntend to #a"nta"n an account 0a'ance *"$*er t*an R ;<.<<< at any $"&en "n tant. and T*ey are una0'e to !urn" * !u'' docu#entat"on a reJu"red ord"nar"'y !or !u'!"''"n$ o! account open"n$ nor#

E117

Re/1-en: Fo.e1 n C;..en2+ "Do)e/:12' RFC"D' A22o;n: A Re "dent Fore"$n Currency 4Do#e t"c9 Account. RFC4D9. +"t* A)" Ban, ent"t'e "t cu to#er to #a"nta"n non6"ntere t 0ear"n$ current account "n !our #ajor currenc"e 41SD. E1RO. 3BP and Gapane e =en9- T*ere +"'' 0e no ce"'"n$ on t*e 0a'ance *e'd "n t*e account- C*eJue0oo, deno#"nated "n 1SD or 3BP or E1RO or =en +"'' 0e " ued on t*e e account +"t* 8; 'ea&e - T*e c*eJue t*ere0y 0randed a RFC 4Do#e t"c9 Account +"'' not 0e pre ented "n c'ear"n$ and +"'' 0e paya0'e on'y at t*e " u"n$ 0ranc*-

)"""-

Pen/1on Sa?1n / Bank A22o;n:. T*" account !ro# A)" Ban,. " pec"!"ca''y. de "$ned !or Pen "onerE 4E)" t"n$ ( Pro pect"&e9 o! Centra' 3o&t- C"&"' M"n" tr"e K Depart#ent ( De!ence M"n" try ,eep"n$ "n #"nd t*e !act t*at a Pen "onerE 0an,"n$ reJu"re#ent are +*o''y d"!!erent and reJu"re pec"a' con "derat"on-

34

#7 De3o/1:/ offe.e- *+ AE1/ Bank:

17

F1Ee- De3o/1:/

A)" Ban, o!!er "#p'e re"n&e t#ent F")ed Depo "t 4at &ery co#pet"t"&e "ntere t rate 9. +*"c* can 0e opened +"t* a #"n"#u# "n&e t#ent o! R 7<.<<<- Cu to#er can #a,e add"t"on to your depo "t "n #u't"p'e o! R 7.<<< eac*- T*e tenure o! t*e"r depo "t #u t 0e a #"n"#u# o! 5 #ont* -

117

Re2;..1n De3o/1:/

A)" Ban,B Recurr"n$ Depo "t c*e#e +"'' a''o+ you +"t* an opportun"ty to 0u"'d up your a&"n$ t*rou$* re$u'ar #ont*'y depo "t o! !")ed u# o&er a !")ed per"od o! t"#eFea:;.e/ Recurr"n$ depo "t are accepted "n eJua' #ont*'y "n ta''#ent o! #"n"#u# R 7.<<< and a0o&e "n #u't"p'e o! R ;<< t*erea!ter T*e !")ed nu#0er o! "n ta''#ent !or +*"c* a depo "tor can opt are 78. 8>. :5. :A. >@. 5<. 5:. ?8. @>. A5. 7<@ and 78< #ont* Tran !er o! Account 6 a recurr"n$ depo "t account can 0e tran !erred !ro# one o!!"ce o! t*e Ban, to anot*er 0ranc* T*e a#ount o! "n ta''#ent once !")ed. cannot 0e c*an$ed In ta''#ent !or any ca'endar #ont* " to 0e pa"d on or 0e!ore t*e 'a t +or,"n$ day o! t*e #ont*- W*ere t*ere " de'ay "n pay#ent o! "n ta''#ent. one can re$u'ar" e t*e account 0y pay"n$ t*e de!au'ted "n ta''#ent to$et*er +"t* a pena'ty 4at pre ent "t " R P2R p'u > F !or t*e per"od o! de'ay9-Fract"on o! a #ont* +"'' 0e treated a !u'' #ont* !or t*e purpo e o! ca'cu'at"n$ t*e pena'ty T*e tota' a#ount repaya0'e to a depo "tor. "nc'u "&e o! "ntere t. depend on t*e a#ount o! #ont*'y "n ta''#ent and t*e per"od o! depo "t-

35

1117

En2a/A 8,

T*e Enca * 8> 4F'e)" Depo "t9 $"&e t*e '"Ju"d"ty o! a Sa&"n$ Account coup'ed +"t* *"$* earn"n$ o! a F")ed Depo "t- T*" " ac*"e&ed 0y creat"n$ a F")ed Depo "t '"n,ed to your Sa&"n$ Account pro&"d"n$ you t*e !o''o+"n$ un"Jue !ac"'"t"e C MaE1);) Re:;.n/C cu to#erE #oney " no 'on$er "d'e- A oon a t*e 0a'ance "n your Sa&"n$ Account cro e o&er R 8;.<<<. t*e e)ce . "n #u't"p'e o! R 7<.<<< +"'' 0e tran !erred auto#at"ca''y to a *"$*er "ntere t earn"n$ F")ed Depo "t Account- T*e #atur"ty o! !")ed or ter# depo "t !or#ed a a re u't o! tran !er o! #oney !ro# t*e Sa&"n$ Ban, account +"'' 0e !or a #a)"#u# per"od o! 7@7 day and t*e "ntere t +"'' 0e ca'cu'ated on "#p'e "ntere t rate 0a " MaE1);) L1G;1-1:+C T*e #oney par,ed "n F")ed Depo "t a a re u't o! t*e a0o&e #ent"oned +eep out !ro# your Sa&"n$ account can 0e ea "'y acce ed 0y " u"n$ a c*eJue. +"t*dra+"n$ t*rou$* ATM etc- T*" a#ount " auto#at"ca''y re&er e +ept !ro# t*e #o t recent'y !or#ed F")ed Depo "t "n un"t o! R ;.<<< to t*e Sa&"n$ account +*ene&er t*e 0a'ance "n your Sa&"n$ account !a'' 0e'o+ R 8;.<<<- T*e a#ount 0ro,en !or# your F")ed Depo "t +"'' earn "ntere t rate at t*e app'"ca0'e rate !or t*e per"od t*at t*e depo "t +a *e'd +"t* t*e Ban,T*e re#a"n"n$ a#ount o! F")ed Depo "t +"'' cont"nue to earn t*e contracted rate o! "ntere t

1?7

TaE Sa?e. F1Ee- De3o/1:

In t*e F"nance B"'' o! 8<<5. t*e $o&ern#ent *ad announced Ta) 0ene!"t to Ban, Ter# Depo "t +*"c* are o! o&er ; year tenure uK @<C o! IT Act. 7A57 &"de Not"!"cat"on Nu#0er 8<:K8<<5 and SO788< 4E9 dated 8@K<?K8<<5T*e a'"ent po"nt o! t*e c*e#e not"!"cat"on areL 4a9 F")ed tenure +"t*out pre#ature +"t*dra+a'- 409 =ear " de!"ned a a !"nanc"a' year- 4c9 A#ount '"#"ted to R - 7<< #"n"#u# and R - 7<<.<<< #a)"#u#- 4d9 Ban, +"'' " ue a F")ed Depo "t Rece"pt t*at *a'' 0e t*e 0a " o! c'a"#"n$ ta) 0ene!"t- 4e9 Ter# depo "t under t*" c*e#e cannot 0e p'ed$ed to ecure a 'oan-

07Loan/ Offe.e- *+ AE1/ :

Ho#e 2oan 36

Car 'oan Per ona' 2oan 2oan a$a"n t S*are 2oan A$a"n t Property 2oan A$a"n t Secur"t"e Educat"on 2oan Con u#er 2oan

,7Ca.-/ Offe.e- B+ AE1/ *ank

17

C.e-1: Ca.-/ P'at"nu# Ad&anta$e Cred"t Card P'at"nu# Cred"t Card 3o'd cred"t card S"'&er cred"t card Corporate Cred"t Card Tru t c*e#" t cred"t card S*r"ra# cred"t card eS*op cad Ea y cred"t card

117

De*1: Ca.-/ Pr"or"ty P'at"nu# C*"p De0"t Card Pr"or"ty De0"t Card C'a "c De0"t Card 3o'd De0"t Card 3o'd P'u De0"t Card Bu "ne 3o'd De0"t Card

1117

P.e3a1- Ca.-/ Tra&e' Currency Card Payro'' Card 3*

Corporate 3"!t Card 3"!t Card Re+ard Card Re#"ttance Card Mea' Card Annu"ty Card

32

47 Fo.eE offe.e- *+ AE1/ *ank

T.a?e! C;..en2+ Ca.-/ T*e Tra&e' Currency Card $"&e "t cu to#er a 8>6*our acce to #oney- W"t*dra+ !und "n t*e 'oca' currency !ro# any H" a or H" a P'u ATMB 4Auto#ated Te''er Mac*"ne9 a +e'' a pay !or a'' your purc*a e "n any country you &" "t. any+*ere "n t*e +or'd-

O;:<a.- Re)1::an2e/ A)" Ban, o!!er Out+ard Re#"ttance !ac"'"t"e ena0'"n$ "t cu to#er to re#"t #oney a0road t*rou$* re'"a0'e and Ju"c, tran act"on T*ey can end #oney a0road !or rea on #ore t*an oneC educat"on. #ed"ca' purpo e. $"!t"n$. #a"ntenance !or 'o&ed one or donat"on !or a cau e-

Fo.e1 n C;..en2+ T.a?e!!e./ CAeG;e/ A#er"can E)pre Tra&e'erB c*eJue are +"de'y accepted $'o0a''y a a #ode o! pay#ent "n #any part o! t*e +or'd- It " a'+ay +ort*+*"'e ta,"n$ o#e o! your !ore"$n e)c*an$e "n tra&e'er B c*eJue a "t " a $reat 0ac,up to ca * and card -

Fo.e1 n C;..en2+ Ca/A Carry"n$ #a'' a#ount o! 'oca' currency accepta0'e currency &ar"ant "n +a''et o&er ea " rea ur"n$ and con&en"ent 6 e pay#ent !or t*e er&"ce you #ay reJu"re t*e de t"nat"onor "nternat"ona''y +*"'e tra&e''"n$ pec"a''y to #a,e on your arr"&a' at

3)

57 In?e/:)en: Se.?12e/ offe.e- *+ AE1/ *ank

3o'd In&e t#ent On'"ne trad"n$ Mutua' !und De#at Account

4;

67 In/;.an2e Se.?12e/ offe.e-:

Safe G;a.A)" Ban, and Bajaj A''"an% 3enera' In urance o!!er t*e BSa!e 3uardB per ona' Acc"dent In urance co&er- A un"Jue po'"cy t*at o!!er "n urance co&era$e at pre#"u# t*at are e)tre#e'y co#pet"t"&e and e)c'u "&e'y #eant !or A)" Ban, cu to#er -

B;/1ne// A-?an:a e Bu "ne " 0u"'t 0y "n&e t"n$ o #uc* *ard +or,. t"#e. ener$y and #oney- T*e "n&er tor cou'd !ace *ea&y 'o e "! t*e 0u "ne pre#" e are 0ur$'ed or "! #ac*"nery 0rea, do+n- T*ere!ore t*" po'"cy a!e$uard t*e"r "n&e t#ent +"t* an "n urance co&er t*at protect a$a"n t 'o e due to un!ore een ca'a#"t"e -

Safe Ho)e Safe Ho)e. an "n urance po'"cy e)c'u "&e'y de "$ned !or A)" Ban, cu to#er . +*"c* pro&"de protect"on !or your property and &a'ua0'e at your *o#e-

Fa)1!+ Aea!:A Fa#"'y Hea't* "n urance pro$ra##e pro&"de a co#pre*en "&e *ea't* "n urance t*at co&er cu to#er. t*e"rr pou e and : dependent c*"'dren up to t*e a$e o! 7@ year -

Safe Ho)e P!;/

41

Ho#e " a drea#. +*"c* " turned "nto rea'"ty +"t* +eat. pa"n. *app"ne . ener$y and t"#e- A)" Ban, *e'p you to protect t*" drea# a$a"n t un!ore een ca'a#"t"e -

S1!?e. Hea!:A Bajaj A''"an%B S"'&er Hea't* P'an !or en"or c"t"%en protect t*e# and t*e"r pou e "n ca e t*ey need e)pen "&e #ed"ca' care- T*ey $et ca *'e 0ene!"t or #ed"ca' re"#0ur e#ent !or *o p"ta'"%at"on e)pen e due to "''ne or acc"dent .

T.a?e! Co)3an1on W*et*er tra&e' !or 0u "ne or p'ea ure. "nternat"ona' tra&e' "n&o'&e r" ,- Med"ca' treat#ent a0road can 0e e)pen "&e and one ne&er ,no+ +*en one +ou'd reJu"re "t- Ha&"n$ to pend !or #ed"ca' 0"'' "n !ore"$n currency can 0e e)pen "&e propo "t"on- T*ere are ot*er d"!!"cu't "tuat"on a' o. t*at one #"$*t !ace '",e 'o o! pa port or 0a$$a$eBajaj A''"an%B Tra&e' Co#pan"on " pec"a''y de "$ned to *e'p peop'e dea' +"t* uc* "tuat"on +*"'e o&er ea tra&e' .

Mo:o. In/;.an2e T*ou$* "t " ea y to o+n a &e*"c'e "t " e)pen "&e #a"nta"n"n$ a #otor &e*"c'e e pec"a''y "n ca e o! da#a$e cau ed to your &e*"c'e due to o#e una&o"da0'e c"rcu# tance or acc"dent - Bajaj A''"an%B Motor He*"c'e Po'"cy *e'p "n #a"nta"n"n$ &e*"c'e "n uc* "tuat"on-

C.1:12a! I!!ne// A cr"t"ca' "''ne p'an #ean you can "n ure your e'! a$a"n t t*e r" , o! er"ou "''ne "n #uc* t*e a#e +ay a you "n ure your car and your *ou e- It +"'' $"&e you t*e a#e ecur"ty o! ,no+"n$ t*at a $uaranteed ca * u# +"'' 0e pa"d "! t*e une)pected *appen and you are d"a$no ed +"t* a cr"t"ca' "''ne -

@e<e!!e.+ In/;.an2e

42

T*e on'y product o! "t ,"nd "n t*e "ndu try. Ge+e''ery In urance pro&"de co#p'ete ecur"ty !or $o'd K je+e''ery. +*en "t " +orn 0y t*e po'"cy*o'der "n per on or +*"'e 0e"n$ carr"ed to t*e 0an, 'oc,er A0 o'ute ecur"ty ( co&era$e " $"&en a$a"n t 0ur$'ary ( !"re. "n re pect o! "te# ,ept at *o#e K 0an, 'oc,er- Re u'tC Co#p'ete peace o! #"nd-

43

$7Pa+)en:/ /e.?12e/ offe.e- *+ AE1/:

B1!! Pa+ A)" Ban,B B"'' Pay er&"ce ena0'e you to #a,e ecure pay#ent !ro# t*e co#!ort o! your *o#e or o!!"ce- So "t t"#e to ay $ood0ye to 'ate pay#ent !"ne . 'on$ Jueue . 'o t 0"'' . and co##" "on pa"d to 'oca' errand 0oy -

ECS It " an e'ectron"c c'ear"n$ y te# t*at !ac"'"tate paper'e cred"t K de0"t tran act"on d"rect'y '"n,ed to your account and a' o pro&"de !or a !a ter #et*od o! e!!ect"n$ per"od"c and repet"t"&e pay#ent T*rou$* ECS 4De0"t9. you can pay a'' your 1t"'"ty 0"'' 4e'ectr"c"tyKte'ep*oneKMo0"'e 0"'' . cred"t card . etc9. Mutua' Fund 4SIP9. In urance Pre#"u#. 2oan In ta''#ent . cred"t card pay#ent . pay#ent o! donat"on and ot*er 0"'' pay#ent -

TaE ePa+)en:/ In t*" er&"ce. Inco#e K Ot*er D"rect Ta)e . a +e'' a Centra' E)c" e ( Ser&"ce Ta)U t*rou$* "Connect can 0e pa"d !ro# account on'"ne and can $et on6'"ne ac,no+'ed$e#ent o! t*e pay#ent 0y +ay o! a Cy0er Rece"pt. "nc'ud"n$ C*a''an Ident"!"cat"on Nu#0er 4CIN9 "##ed"ate'y a!ter #a,"n$ t*e pay#ent-

D1.e2: :aE Pa+)en: T*e Ban, " aut*or" ed !or Co''ect"on o! Inco#e or Ot*er D"rect Ta)e on 0e*a'! o! Centra' Board o! D"rect Ta)e 4CBDT9 +-e-! 7 Octo0er. 8<<:. 44

Pen/1on D1/*;./e)en: T*e Ban, " aut*or" ed 0y RBI and M"n" try o! De!ence !or d" 0ur e#ent o! Pen "on to Ar#ed Force 4Ar#y. Na&y and A"r Force9 per onne' t*rou$* "t 7;7 aut*or" ed 0ranc*e acro t*e country-

O:Ae. /e.?12e/ offe.e- *+ aE1/ Bank :o 1:/ 1n-1?1-;a! 2;/:o)e./ a.e:

MOBILE REFILL : RECHARGE AT THE ATM An "nd"&"dua' can rec*ar$e *" #o0"'e ta', t"#e at any o! our ATM - He doe nEt e&en *a&e to 0e an A)" Ban, cu to#er- A'' *" need " a HISA de0"t or cred"t card- I! *e " an A)" Ban, cu to#er. t*en *e can a' o u e *" A)" Ban, de0"t card 40ot* HISA a +e'' a Ma ter card9 LOCKER 41n#atc*ed protect"on !or your &a'ua0'e 9 A Sa!e Depo "t 2",er +"t* A)" Ban, " t*e o'ut"on to an "nd"&"dua'E concern- 2ocated at e'ect 0ranc*e "n c"t"e a'' o&er t*e country. our 'oc,er en ure t*e a!e ,eep"n$ o! an "nd"&"dua'E &a'ua0'e A-?an:a e/ W"de A&a"'a0"'"tyC A on Marc* :7. 8<7< 'oc,er are a&a"'a0'e at A>> 0ranc*e and e)ten "on counter 2oc,er a&a"'a0'e "n &ar"ou "n +r"t"n$ out c*eJue E)tended 0an,"n$ *our to operate 'oc,er Co#pet"t"&e renta' ONLINE SHOPPING 4Sa!e an Secure "nternet Pay#ent9 "%e -

D"rect de0"t !or 'oc,er renta' !ro# your account r"d you o! t*e *a 'e

45

A)" Ban, o!!er an "nd"&"dua' t*e con&en"ence o! *opp"n$ at #any #ajor On'"ne tore !ro# t*e co#!ort o! *" *o#e or o!!"ce- A'' *e need " an Internet ena0'ed PC- He can c*oo e ( t*en $et *e "te# de'"&ered at *" door tep- He can a' o a&a"' o! nu#erou on'"ne er&"ce . $et to ,no+ a0out t*e current pec"a' o!!er Kd" count and $et a pre&"e+ o! t*e ne+ "te# added on to t*e *e'&e 0y t*e e on'"ne reta"'er K er&"ce pro&"der - He can *op a #uc* a *e '",e and con&en"ent'y #a,e "n tant pay#ent 0y de0"t"n$ *" account t*rou$* t*e 0an,"n$ p'at!or#ecured pay#ent c*anne'. "Connect Q Our Internet

IPOSMART 4No+ "n&e t "n IPOE +"t*out 'ett"n$ $o o! your !und V9 An "nd"&"dua'E A)" Ban, a&"n$ account no+ #a,e IPO app'"cat"on

a ea#'e

and *a 'e6!ree proce

- In tead o! #o&"n$ out !und !ro# *" tay +"t*

account !or app'"cat"on to an IPO. t*e a#ount can no+ "#p'y 0e 0'oc,edW*"c* #ean a 'on$ a t*e IPO *are are not a''otted. t*e !und *"# and *e a' o $a"n "ntere t on t*e#O P'u *e $et t*e ecur"ty o! *a&"n$ t*e re!und d"rect'y un0'oc,ed and #ade a&a"'a0'e to you. "n *" account "t e'! V T*e a0o&e Benef1:/ Intere t on !und +*"c* ot*er+" e +ou'd *a&e #o&ed out o! your a&"n$ accountNo need to +r"te c*eJue or #a,e de#and dra!t Con&en"ent and tran parent #ana$e#ent o! !und In tant re'ea e K un0'oc,"n$ o! !und a!ter a''ot#ent K non6 a''ot#ent o! *are ECS:a:e)en: ecure and er&"ce " 0e"n$ #ade a&a"'a0'e "n accordance +"t* t*e SEBI $u"de'"ne on ASBA 4App'"cat"on Supported 0y B'oc,ed A#ount9-

A)" Ban, o!!er t*e !ac"'"ty o! E6State#ent- E6State#ent are e'ectron"c +ay to rece"&e tate#ent o! account !ro# t*e Ban,-

46

B7 AE1/ *ank offe./ Co.3o.a:e /e.?12e/( !1ke:

#7 EE2!;/1?e Bank1n Re-ef1ne- C C!;*4% C;..en: A22o;n: At a *a'! year'y a&era$e 0a'ance o! R - ;< 'ac 4R - 8; 'ac at Se#" 6 1r0an K Rura' 0ranc*e 9. t*" pre#"u# current account #oot*'y !u'!"'' your da"'y 0an,"n$ reJu"re#entMa"n Feature C Ded"cate re'at"on *"p #ana$er 2"!e ty'e 0ene!"t K pr"&"'e$e Free door tep 0an,"n$ Free RT3S K NEFT Fac"'"ty Ca * Mana$e#ent Ser&"ce Free Internat"ona' Bu "ne 3o'd De0"t Card

87=a.1o;/ :+3e/ of C;..en: A22o;n:/ :o /;1: e?e.+ *;/1ne// .eG;1.e)en:/ '",eC

T*e Ban, o!!er a ran$e o! current account product to #eet t*e need o! t*e &ar"ou cu to#er e$#ent uc* a S#a'' Enterpr" e . Trade. E)proer . Corporate and "ntu"t"on Nor#a' Current Account Bu "ne Bu "ne Bu "ne Bu "ne Ad&anta$e Account Se'ect Account C'a "c Account

Pr"&"'e$e Account

C*anne' One Account Current Account !or 3o&t Or$an" at"on Current Account !or Ban, Current Account !or Bu"'der ( Rea' E tate Cap"ta' Mar,et Current Account

4*

Kr" *" Current Account Bu "ne 3'o0a' Current Account

C'u0 ;< Current Account In'and Road Tran port Current Account Tra&e'. Tour" # and Ho p"ta'"ty Current Account 2oca' Current Account Current Account !or P*ar#a Current Account !or C*artered Accountant

T*e e product o!!er !'e)"0"'"ty to cu to#er to c*oo e !ro# t*e a0o&e opt"on +"t* &ary"n$ #"n"#u# a&era$e Juarter'y 0a'ance co##"t#ent and c*ar$e tructure- In add"t"on to con&ent"ona' 0an,"n$ o!!er Mu't" Q c"ty At Par !ac"'"t"e . t*e e account o!!er Mu't"6C"ty at Par paya0'e c*eJue Q 0oo, !ac"'"ty and any+*ere 0an,"n$ !ac"'"ty acro 0rac*e - Cu to#er can acce paya0'e c*eJue Q 0oo, !ac"'"ty and any +*ere 0an,"n$ !ac"'"ty acro t*e"r account On'"ne t*rou$* Corporate "Connect. A)" Ban,E Internet 0an,"n$ p'at!or# a a' o t*rou$* Te'e6 Ban,"n$ !ac"'"ty and can rece"&e account 0a'ance "n!or#at"on on #o0"'e te'ep*one and e'ectron"c #a"'- Cu to#er are u0ject to tran act"on c*ar$e 0a'ance A)" Ban, 0r"n$ d"!!erent ,"nd o! current account !or d"!!erent type 0u "ne o! 0u "ne e reJu"re#ent e'ect t*e one t*at 0e t u"t an "nd"&"dua'E "nc'ud"n$ c*ar$e !or non6#a"ntenance o! t*e co##"tted

A)" Ban,E Current Account ca#e eJu"pped +"t* t*e !o''o+"n$ !eature to $"&e #a)"#u# &a'ue !or an "nd"&"dua'E #oneyFea:;.e/ An+<Ae.e Bank1n A)" Ban,E Current Account a''o+ an "nd"&"dua' to 0an, !ro# a'' A)" Ban,E 0ranc*e and E)ten "on counter - An "nd"&"dua' can ue Iat6parE depo "t ca *. +"t*dra+ ca *. depo "t c*eJue. and "

42

c*eJue at any o! A)" Ban,E 0ranc*e - So 0an, at an "nd"&"dua'E o+n Con&en"enceIn/:an: F;n- T.an/fe. An "nd"&"dua' can tran !er !und "n tant'y 0et+een any o! A)" Ban,E 0ranc*e - Fund tran !er can 0e a!!ected on'"ne. r"$*t !ro# an "nd"&"dua'E t*rou$* A)" Ban,E "nternet 0an,"n$ er&"ce In:e.ne: Bank1n A)" Ban, pre ent corporate "Connect Q a un"Jue net Ban,"n$ p'at!or# !or t*e current account cu to#er - A&a"'a0'e +"t* #u't"p'y u er ID . depend"n$ on an "nd"&"dua'E need - Acce account or to t*"rd party account an "nd"&"dua'E account Ban, ( Inter Ban, at any t"#e !or# any+*ere- An "nd"&"dua' can tran !er !und to *" o+n +"t*"n A)" co&er"n$ o&er 8;.<<< 0ranc*e o! &ar"ou 0an, - Corporate "Connect a' o per#"t tran act"on "n"t"at"on 0y one u er and appro&a' 0y anot*erAn "nd"&"dua' can a' o e)cu e 0u', pay#ent co##" "on acro A:CPa. "M;!:121:+' CAeG;e*ook Enjoy t*e 0ene!"t o! Mu't"c"ty C*eJue0oo, +"t* A)" Ban,E current Account - An "nd"&"dua' can " A)" Ban,E 0ranc*e acro :7. 8<<@ATM o. De*1: Ca.W"t* e&ery Current Account 4For propr"etary and partner *"p concern 9. An "nd"&"dua' can a&a"' upto 8 ATM cu# De0"t card . +*"c* a''o+ an "nd"&"dua' round t*e c'oc, acce R ><.<<< a dayF.ee Mon:A!+ A22o;n: S:a:e)en:
4)

'",e

a'ary and

A)" Ban, net+or, r"$*t !or# *" de ,top-

ue c*eJue paya0'e at par at a''

t*e country- An "nd"&"dua'E c*eJue +"''

0e treated a 'oca' c*eJue at #ore t*an :?; 'ocat"on a on Ganuary

to *" account !ro# any o! a''

A)" Ban,E ATM a'' o&er t*e country- An "nd"&"dua' can +"t*dra+ upto

By cour"er and da"'y on e#a"'Mo*1!e Bank1n Mo0"'e Ban,"n$ +"'' ena0'e an "nd"&"dua' to 0an, +"t* A)" Ban, t*rou$* *" #o0"'e p*one "rre pect"&e o! +*ere an "nd"&"dua' are Fa t trac, 'oan !or SME W"de ran$e o! product !or t*e SME e$#ent Or$an" ed pay#ent and co''ect"on o'ut"on On'"ne ta) pay#ent or t*rou$* &a t 0ranc* net+or, Mo0"'e Ban,"n$ er&"ce a&a"'a0'e !or Current Account

07C.e-1: Se.?12e/ *+ AE1/ *ank: To 'ar$e Corporate To A$r" Bu "ne C

For SME un"te M"cro!"nance

,7Be/1-e/ :Ae/e /e.?12e/( AE1/ *ank 3.o?1-e/ /e.?12e/ 1n :Ae a.ea/ !1ke:
Cap"ta' Mar,et Trea ury Ca * #ana$e#ent er&"ce 3o&t- 0u "ne

5;

C7 NonCRe/1-en: "EE:e.na!' NRE Sa?1n A22o;n: Any per on re "dent out "de Ind"a #ay open NRE account- T*" account per#"t a NRI to *oed and #a"nta"n !ore"$n currency earn"n$ "n Ind"an rupee - T*e Pr"nc"pa' and "ntere t earned on t*e e 0a'ance are !ree'y reporta0'eW*et*er an "nd"&"dua' are a tudent. a pro!e "ona'. a a'ar"ed e#p'oyee or an entrepreneur. t*" account +"'' #eet a'' an "nd"&"dua'E 0an,"n$ needFea:;.e/ 2o+ #"n"#u# 0a'ance reJu"re#ent o! R ;.<<< IMu't"c"tyE c*eJue 0oo, +*"c* +"'' per#"t An "nd"&"dua' to #a,e pay#ent &"a c*eJue acro "nd"&"dua'E aut*or"%e *" #u't"p'e 'ocat"on Mandate or Po+er o! Attorney !ac"'"ty a&a"'a0'e o t*at "n An a0 ence !ro# t*e country An "nd"&"dua' can re'at"&e or !r"end to operate conduct 0an,"n$ t*rou$* ecure "nternet

tran act"on on *" 0e*a'! Free "ConnectC 8> X ? account acce 0an,"n$ !ac"'"ty !ro# any+*ere and anyt"#e On'"ne *opp"n$ #a'' and ut"'"ty 0"'' pay#ent !ac"'"ty 0e u "n$ A)" Ban,E Internet 0a ed "Connect 0an,"n$ 'o$"n Free per ona' acc"dent co&er o! Ind"an Rupee 8.<<.<<< on A)" Ban,E De0"t Card 4T*e "n urance co&er +"'' co#e "n !"r t ucce !u' e#pane''ed to #a,e an o! t*e nat"&e !orce on'y a!ter An "nd"&"dua' #a,e *" Ta) A Ad&" ory Ser&"ce !ro# A)"

pay#ent tran act"on at any #erc*ant e ta0'" *#ent-9U Ban,E con u'tant " tance to o0ta"n Inco#e Ta) PAN Card "nd"&"dua' co#p'"ant +"t* t*e ta) re$u'at"on 'and -

51

D7P.1o.1:+ Bank1n J Re/1-en: In a e$#entat"on tudy underta,en "n 8<<8. "t +a !ound t*at 8-?8 F o! A)" Ban,E reta"' cu to#er contr"0ute to near'y >A-<;F o! A)" Ban,E tota' reta"' depo "t T*e c'"ent en e. a t*at 0r"n$ a 'ar$er *are o! 0u "ne to t*e Ban, "n a part"cu'ar e)pect a d"!!erent"ated tandard o! er&"ce- T*" a' o #a,e 0u "ne #ore o!ten t*an not. #o t o! t*e 0u "ne 0ranc* !'o+ !ro# a *and!u' o! c'"ent - Hence. Pr"or"ty Ban,"n$ +a

'aunc*ed "n order to cater to t*e need o! t*e *"$* net +ort* cu to#er +"t*"n t*e 0an,T*e product *a at "t core. t*e "dea o! pro&"d"n$ a certa"n 0"t o! d"!!erent"at"on "n er&"ce and treat#ent to a e$#ent o! "t cu to#er +"t* a &"e+ to+ard cu to#er retent"on. acJu" "t"on and cro T*e nuc'eu co#ponent Per ona'"%ed er&"ce In&e t#ent ad&" ory Ser&"ce Pre!ent"a' pr"c"n$ o! 0an,"n$ product K er&"ce 2"!e ty'e pr"&"'e$e Mo t o! Ban, . pr"&ate a +e'' a !ore"$n. o!!er a pec"a'"%ed 0an,"n$ er&"ce to t*e"r e'"te cu to#er - T*e de!"n"t"on o! t*e &a'ue o! re'at"on *"p and er&"ce o!!ered d"!!er acro MNC 0an, de!"ne t*e HNI cu to#er E '"a0"'"ty a 0an, - In $enera'. e$#ent ta,"n$ "nto account t*e o! t*e e er&"ce *a e''"n$e ent"a''y !our "#portant

+e'' a . a a"' re'at"on *"p +"t* t*e 0an,

4Bet+een 8<6:< 2a,* and a0o&e9 +*erea t*e Ind"an pr"&ate 0an, on'y ta,e "n t*e a&"n$ 0an, 0a'ance and ter# depo "t 4Bet+een ;67< 2a,* an a0o&e9-

52

Fea:;.e/ Pr"or"ty Ban,"n$ 2oun$e C A a Pr"or"ty 0an,"n$ cu to#er an "nd"&"dua' +"'' *a&e acce to an e)c'u "&e IPr"or"ty Ban,"n$ 2oun$eE at 0ranc*e - T*" con!"dent"a'"ty t*rou$* an e)c'u "&e Re'at"on *"p Mana$er Ded"cated Re'at"on *"p Mana$er An "nd"&"dua' +"'' enjoy acce +*o +"'' 0e *" tran act"on turn Ho#e Ban,"n$ E)per"ence t*e con&en"ence o! A)" re "dence E)c'u "&e Pr"or"ty Ban,"n$ Internat"ona' De0"t card T*" card a''o+ an "nd"&"dua' !ree acce card a' o co#e and a *o t o! 2oan In&e t#ent Pr"&"'e$e A&a"' o! a " tance "n !"nanc"a' p'ann"n$- In&e t#ent ad&"ce #ar,et "n!or#at"on report and "n&"tat"on to "n&e tor #eet are o!!ered co#p'"#entary to an "nd"&"dua'to a'' HISA ATM "n Idea- T*e +"t* *"$*er ATM +"t*dra+a' '"#"t L *"$*er POS pec"a' d" count and o!!er - An "nd"&"dua' a' o $et Ban,E *o#e 0an,"n$ !ac"'"t"e or A&a"' o! !ree ca * and c*eJue p"c,6up de'"&ery at an "nd"&"dua'E t*u to a ded"cated Re'at"on *"p Mana$er 0an,"n$ one po"nt contact at 0ranc* !or a'' An *" +"'' a''o+ an

"nd"&"dua' to conduct *" !"nanc"a' tran act"on "n ut#o t co#!ort and

en ur"n$ t*at An "nd"&"dua' +ou'd ne"t*er *a&e to

#o&e !ro# one counter to t*e ot*er nor tand "n Jueue to a+a"t *"

tran act"on '"#"t at #erc*ant e ta0'" *#ent . en*anced "n urance o&er Pre!ent"a' Intere t Rate and 'o+ered Proce "n$ Fee on e'ect Reta"'

53

 2"!e ty'e pr"&"'e$e Ho+e&er. "tE a'' a0out ju t !"nanc"a' er"e - We a"# to pro&"de a d"!!erent '"!e ty'e e)per"ence t*rou$* 2"!e ty'e pr"&"'e$e '",e e)c'u "&e "n&"tat"on to #o&"e creen"n$ . p'ay . #u "c concern and ot*er pec"a' e&ent pon ored 0y A)" Cu to#er Ot*er Ban,"n$ Pr"&"'e$e Enjoy a *o t o! 0an,"n$ pr"&"'e$e update and #ont*'y tate#ent An "nd"&"dua' +ou'd a' o 0e ent"t'ed to t+o !ree #"nor account . one !ree out+ard re#"ttance per Juarter and !ree Mo0"'e 0an,"n$A a Pr"or"ty Ban,"n$ cu to#er. t*ere +ou'd 0e no " A)" Ban,E Tra&e' Currency Carduance c*ar$e on '",e !ree at6par Ban,. e pec"a''y !or A)" Ban,E Pr"or"ty Ban,"n$

c*eJue . de#and dra!t and pay order . !ree pa 0oo,

54

O:Ae. SER=ICES: ATM T*e 0an, *a 42)3 ATM a on :7-<:-8<7<- T*" "nc'ude a'' A)" Ban,E on "te and o!!6 "te ATM - A'' A)" centra'"%ed core 0an,"n$ Ban,E ATM are connected to A)" Ban,E Ba e 8> ATM +"tc*. +*"c* "n turn "nteract +"t* A)" Ban,E o!t+are !or tran act"on proce "n$T*e Ban, t*rou$* "t ATM o!!er t*e !o''o+"n$ er&"ce / Bank1n Se.?12e/:

Ca * W"t*dra+a'. +"t* rea' t"#e de0"t to cu to#erE account Ca * ( C*eJue Depo "t Ba'ance InJu"ry PIN C*ar$e

O:Ae. Se.?12e/:

Mo0"'e A"rt"#e Re!"'' !or Hutc*. A"rte'. Idea. BP2. Ce''u'ar. RIM. Tata Te'e Fac"'"ty !or Non 1TI 0an, HISA card *o'der to re!"'' t*e"r prepa"d p*one 2"!e In urance Corporat"on Pre#"u# Pay#ent B"'' Pay#ent e-$-C BSN2. MTN2 Fund Tran !er 4+"t*"n o+n account 9 On'"ne Donat"on to Tru t ( N3O Purc*a e and rede#pt"on o! 1TI Mutua' Fund Sc*e#e t*rou$* t*e ATM

55

S:.a:e 12 T1eC;3/ fo. ATM We *a&e a' o t"ed up +"t* We tern Ra"'+ay 4Mu#0a"9. Centra' Ra"'+ay 4Mu#0a"9 Panta'oon . HPC2. and BPC2 !or ett"n$ up ATM at t*e"r 'ocat"on A'#o t a'' co t re'ated to ett"n$ up and #a"ntenance o! an ATM net+or, " !")ed- T*u . t*e c*a''en$e !or t*e Ban, *a 0een to #"$rate cu to#er to t*" c*anne' and de&e'op ne+ trea# o! re&enue !ro# t*" c*anne'. "n order to #a,e t*e c*anne' &"a0'e- T*e Ban, *a ucce "n t*" re$ard- We *a&e 0een a0'e to ac*"e&ed tre#endou ATM To ene.a:e -1.e2: .e?en;e f.o) :Ae ATM CAanne!( :Ae *ank Aa/ a-o3:e- 8 /:.a:e 1e/ :

#"$rate a0out A<F o! a'' ca * d" 0ur e#ent tran act"on to A)" Ban,E

ATM S*ar"n$ +"t* ot*er 0an, Ne+ !unct"ona'"t"e #utua' !und co##" "ona'e uc* a #o0"'e a"rt"#e re!"''. 0"'' pay#ent ( t*rou$* +*"c* A)" Ban,E 0an, earn a

T*e Ban, *a a' o et up ATM $a''er"e at : 'ocat"on- Eac* o! t*e 3a''ery *a 8 ATM !or t*e con&en"ence o! t*e cu to#er . "n!or#at"on ,"o ,. a card operated touc*6 creen "nternet ,"o ,. t*ou$* +*"c* t*e cu to#er can acce t*e"r "Connect account +"t* 0an, and per!or# uc* a !und tran !er. 0"'' pay#ent. 0a'ance 0een a #ajor cu to#er er&"ce are part o! t*at t*e"r 0an,"n$ tran act"on

"nJu"ry. etc- A 0"'' pay#ent ,"o , *a a' o 0een et up at t*" $a''eryT*e ATM C*anne' !or t*e 0an, *a er&"c"n$ too' and a'' t*e ne+ &a'ue added "n"t"at"&e56

acJu" "t"on too'. "ncrea "n$'y t*e c*anne' " 0e"n$ een a a cu to#er

INTERNET BANKING S"nce Apr"' 8<<<. t*e Internet Ban,"n$ c*anne' *a $ro+n !a t to co# pe'#et t*e 0ranc* and ATM net+or,- A o! Marc* 8<<5. t*ere are around 8< 'a,* u er o! "nternet 0an,"n$. +*"c* a#ount to #ore t*an ;<F o! A)" Ban,E reta"' 0an,"n$ a&"n$ account cu to#er - Apart !ro# rout"ne !unct"ona' '",e 0a'ance and tran act"on 'oo,up. +e a' o pro&"de a nu#0er o! &a'ue Q added er&"ce on t*e "nternet 0an,"n$ p'at!or#- A 0r"de de cr"pt"on o! eac* product " $"&en 0e'o+C

B1!! Pa+)en: T*e 0"'' pay#ent er"e on t*e "nternet can 0e c'a "!"ed "nto t*ree cate$or"e C

P.e/en:)en: of EBPP "E!e2:.on12 B1!! P.e/en:)en: anPa+)en:'7C 1nder t*" type o! 0"'' pay#ent. t*e cu to#er need to re$" ter !or eac* 0"''- Once re$" tered. t*e 0"''er +"'' ent an e'ectron"c &er "on o! t*e 0"'' !or acceptance and pay#ent-

D1.e2: Pa+)en:7 6 1nder t*"

type o! 0"'' pay#ent. no 0"''

pre ent#ent *appen - T*e cu to#er " !ree to e'ect t*e 0"''er and pay accord"n$'y to *" con&en"ence

Pa+ee: T*"

a &ar"at"on o! d"rect pay#ent #et*od +"t* t*e

cu to#er creat"n$ *" o+n 0"''er !or e)a#p'e. pay#ent o! rent to 'and'ord- T*e 'and'ordE account deta"' +ou'd typ"ca''y 0e entered and pay#ent #ade on a recurr"n$ 0a " SAo331n A cu to#er +"t* Internet 0an,"n$ acce re$" tered +"t* u Ban,E +e0 "te5*

can 0uy !ro# #erc*ant

and pay t*rou$* t*e d"rect de0"t !ac"'"ty on A)"

MOBILE BANKING Mo0"'e 0an,"n$ +a 'aunc*ed 0y t*e 0an, "n Octo0er 8<<>. +"t*"n t*e 'a t one and a *a'! yearL t*e cu to#er 0a e *a $ro+n to o&er !"&e 'ac u0 cr"0er a o! Apr"' 8<<5er&"ce "n #o0"'e 0an,"n$C "n *" A u0 cr"0er " a'erted t*rou$* SMS on t*e act"&"t"e A)" Ban, O!!er t*e Auto#at"c A'ert

account +"t* auto#at"c a'ert !or e&ery de0"t "n *" account o! #ore t*an R - ;.<<<- A' o "! t*e cu to#er " rece"&e an a'ert a re$" tered !or 0"'' pay#ent . *e oon a a 0"'' " pre ented 0y t*e 0"''er !or pay#ent-

Benef1:/ Safe:+: Be a'erted on any tran act"on a0o&e R - ;.<<< "n an "nd"&"dua'E account o t*at act"on can 0e "n"t"ated pro#pt'y "n ca e o! any #" u e o! t*e accountCon?en1en2e7 Kno+ t*e "nd"&"dua' aretatu o! t*e account !ro# +*ere&er an

52

SER=ICES ADDED TO GAIN COMPETETI=E AD=ANTAGE: BUSINESS CONTINUITY CENTRE:

1TI Ban, +a t*e !"r t 0an, "n t*e country to et up a Bu "ne Cont"nu"ty Centre 4BCC9 "n Ban$a'ore +*"c* rep'"cate t*e ent"re centra'"%ed data0a e +"t* a &"e+ to ena0'e t*e Ban, to run #oot*'y "n ca e o! any e&entua'"ty a!!ect"n$ t*e Ban,E Data Centre "n Mu#0a"- Eac* tran act"on t*at $et recorded at t*e Data Centre $et re!'ected a'#o t "n tantaneou 'y t*rou$* WAN on t*e 0ac,6up data0a e at t*e BCCCENTRALISED PHONE BANKING CENTRE T*e Ban,E Centra'"%ed P*one Ban,"n$ Centre pro&"de cu to#er acro t*e country acce to t*e Ban, o&er t*e p*one. *and'"n$ #u't"p'e Juer"e "n a0out ?<<< ca'' per dayCENTRALISED COLLECTION AND PAYMENT HUB T*e Ban,E Centra'"%ed Co''ect"on and Pay#ent Hu0 4CCPH9 #ana$e t*e ent"re co''ect"on and pay#ent act"&"ty under t*e Ban,E Ca * Mana$e#ent Ser&"ce 4CMS9 acro t*e country. *and'"n$ on an a&era$e a0out R -;<<< crore per #ont* on t*e co''ect"on !ront and a0out R -7;<< crore per #ont* on t*e pay#ent !rontRETAIL ASSETS MANAGEMENT GROUP T*e Ban,E Reta"' A et Mana$e#ent 3roup 4RAM39 " t*e operat"on *u0 o! t*e ent"re Reta"' a et d" tr"0ut"on tructure- In add"t"on to open"n$ and d" 0ur "n$ #ore t*an :<<< c*e#at"c 'oan e&ery #ont*. "t " re pon "0'e !or t*e #a"ntenance o! #ore t*an 7<<.<<< uc* 'oan account . and *and'e t*e ent"re po t Q dated c*eJue pre entat"on and e&era' ,"nd o! repay#ent !or a'' t*e e account ATM BACKEND CELL T*e ATM Bac,end Ce'' *and'e t*e ent"re ca * #ana$e#ent and reconc"'"at"on o! 0a'ance perta"n"n$ to ATM acro t*e country and end up ta''y"n$ o&er !our 'a,* tran act"on 0y t*e end o! t*e daySER=ICE BRANCHES T*e Ban,E Ser&"ce Branc*e "n t*e @ #ajor #etro ta,e care o! centra'"%ed c'ear"n$ act"&"ty. *and'"n$ #ore t*an one 'a,* c*eJue e&ery day !or out+ard and "n+ard c'ear"n$-

5)

DATA CENTRE T*e Ban,E Data Centre "n Mu#0a". t*e centra'"%ed IT po+er*ou e " '",e t*e centra' ner&ou y te# o! t*e Ban,- It " a rea' t"#e 8>)? etup. +*"c* #ana$e 8?< product and er&"ce o! t*e 0an, +"t* a data0a e "%e o! 7@;< 3B upport"n$ on an a&era$e >8 'a,* tran act"on per day. to er&"ce o&er >8 'a,* cu to#er account and add"n$ ne+ cu to#er R @<<< per day-

CENTRALISED PROCESSING UNIT T*e Ban,E Centra'" ed Proce "n$ 1n"t 4CP19 " t*e 0ac,0one o! t*e Ban,. #ana$"n$ product"on and de'"&ery o! t*e ent"re ran$e o! de'"&era0'e to cu to#er acro t*e country +"t*"n 8> Q ?8 *our !ro# t*e t"#e t*e cu to#er open t*e account- T*e CP1 current'y *and'e a0out @;<< ne+ account e&ery day-

6;

RESEARCH METHODOLOGY

61

#7 RESEARCH METHEDOLOGY
07# TITLE OF STUDY
/Co#par" on Bet+een A)" Ban, And HDFC Ban, /

078

OB@ECTI=ES OF STUDY
Ban,"n$ and !"nance can 0e ca''ed a t*e ner&e o! any

econo#"c

y te# a

t*ey acce'erate t*e proce

o! econo#"c *ard to

de&e'op#ent t*rou$* cana'"%at"on o! adeJuate !"nace- It "

ant"c"pate de&e'op#ent o! e!!"c"ent 0an,"n$ er&"ce "n t*e country- No dou0t !"nanc"a' "n t"tut"on p'ay o "#portant "n econo#"c de&e'op#ent 0ut at t*e o#e t"#e econo#"c de&e'op#ent deter#"ne t*e $ro+t* and de&e'op#ent o! 0an,"n$ "n t"tut"on t*e ro'e o! &ar"ou ,"nd o! 0an,"n$ "n t"tut"on- In econo#"c de&e'op#ent need not 0e e#p*a "%edMa"n o0ject"&e o! t*e tudy " to /Cr"t"ca' appra" a' o! product ( er&"ce o!!ered 0y a)" 0an,-P So#e o! t*e #ajor o0ject"&e o! t*e tudy "nc'ude t*e deter#"nat"on o! t*e !o''o+"n$C Con u#er a+arene 0y t*e a)" 0an, Con u#er pre!erence a0out &ar"ou product and er&"ce Cu to#erE percept"on to+ard pr"&ate Ban,"n$ and t*e"r e)pectat"on !ro# pr"&ate 0an, Cu to#er at" !act"on +"t* t*e er&"ce pro&"ded 0y t*e 0an, Dra+ out +"t* conc'u "on and u$$e t"on 0a ed on t*e ana'y " and t*e "nterpretat"on o! dataa0out t*e product and er&"ce pro&"ded

070
perta"n

TYPE OF RESEARCH
Re earc* " one o! t*e #o t "#portant part o! any tudy and to t*e co''ect"on o! "n!or#at"on and ,no+'ed$e- Mar,et"n$

62

re earc* " de!"ned a t*e y te#at"c de "$n. co''ect"on. ana'y " . and report"n$ o! data and !"nd"n$ re'e&ant to a pec"!"c #ar,et"n$ "tuat"on !ac"n$ t*e co#pany- My project *a 0een de&e'oped on *a 0a " o! 0ot* eE3!o.a:o.+ and -e/2.13:1?e re earc*- T*e re earc* proce depend upon de&e'op"n$ t*e #o t e!!"c"ent p'an !or $at*er"n$ t*e needed "n!or#at"on- De "$n"n$ a re earc* p'an ca'' !ro dec" "on on t*e data ource . re earc* approac*e . re earc* "n tru#ent . a#p'"n$ pa'n. and contact #et*od -

07,

SAMPLE SI9E AND METHOD OF SELECTING SAMPLE

I c*o e a a#p'e "%e o! >< re pondent con " t"n$ o! 0a ed on

jud$#ent a#p'"n$ A'' re pondent +ere t*e cu to#er o! A)" Ban,T*e #et*od +a Da:a So;.2e For t*" project 0ot* pr"#ary and econdary data +ere &a'ua0'e ource o! "n!or#at"onSe2on-a.+ -a:a Secondary data pro&"de a tart"n$ po"nt !or any re earc* and o!!er &a'ua0'e ource o! a'ready e)" t"n$ "n!or#at"on- Secondary data are t*e ea "e t to $at*er and t*e co t o! co''ect"n$ t*" data " a' o &ery 'o+- For #y project +or, "t +a co''ected t*rou$* t*e *e'p o! &ar"ou d"rector"e o! &ar"ou a oc"at"on . #a$a%"ne . ne+ paper . +e0 "te etc- T*e d"rector"e peop'eSo#e o! t*e d"rector"e #ade u e o! are a !o''o+ C Te'ep*one d"rectory Inco#e ta) o!!"ce C"ty d"rectory C*artered accountant d"rectory *e'ped #e "n *ort '" "tn$ peop'e. !or #y tar$et "#p'e rando# a#p'"n$-

63

Carpet "ndu tr"e d"rectory Ind"an #ed"ca' a oc"at"on d"rectory Tran porter d"rectory 2a+yer d"rectory Bu"'der ( con tructor d"rector"e

P.1)a.+ -a:a Pr"#ary data are data !re *'y $at*ered !or a pec"!"c purpo e- For #y project +or, t*e pr"#ary data +a co''ected 0y #ean o! ur&ey t*ou$* Jue t"onna"re Con:a2: )e:Ao-/ Once t*e c'"ent *ad 0een dec"ded no+ #y ta , +a 7Pe./ona! 1n:e.?1e<:C t*" #et*od +a t*e *o+ to #o t contact t*e#. and !or #e t*ere on'y t+o +ay o! contact"n$ t*e#appropr"ate +ay o! ur&ey. 0ecau e 0y per ona' "nter&"e+ I ca#e to ,no+ a0out t*e"r !ee'"n$ !or A)" Ban,8Te!e3Aone:C T*" #et*od +a a' o u ed 0y #e once or t+"ce. ,eep"n$ "n #"nd t*e 0u y re pondent 075 SCOPE OF STUDY A)" Ban, " one o! t*e #o t !a#ou 0an, "n Ind"a- T*e &ar"ou product and er&"ce o!!ered 0y "t "nc'udeC PRODUCT Depo "t 4Sa&"n$ account and current account9 2oan Card SER=ICES ATM Mo0"'e Ban,"n$
64

c*edu'e o! a !e+

 Internet Ban,"n$ Pay#ent Ot*er Ser&"ce T*e depo "t #") o! an or$an"%at"on e pec"a''y t*e Sa&"n$ account are t*e 0ac,0one o! e&ery 0an, a an ord"nary #an " #o t "nc'"ned to "n&e t "n "t due to "t con&en"ence and ea y a&a"'a0"'"ty- T*" project dea' +"t* t*e &ar"ou cu to#er concern re$ard"n$ t*e e and tr"e to u$$e t appropr"ate u$$e t"n$ 0a ed on conc'u "on - I *ope t*at t*" report +ou'd 0e a0'e to u$$e t o#e #ea ure and dra+ attent"on o! 0an, to+ard t*e area o! "#pro&e#ent076 L1)1:a:1on/ of S:;-+ T*e tudy +a 0a ed on a &ery #ode t a#p'e "%e *ence

cannot 0e ca''ed a a repre entat"on o! t*e &"e+ and op"n"on o! t*e #ajor"ty In a rap"d'y c*an$"n$ "ndu try. ana'y " on one day or "n one

e$#ent can c*an$e &ery Ju"c,'y- T*e en&"ron#enta' c*an$e are &"ta' to 0e con "dered "n order to a "#"'ate t*e !"nd"n$ T*e conc'u "on arr"&ed at are 0a ed on a &ery 'e re earc*er "n t*" !"e'de)per"ence o!

65

FACTS F FINDINGS

66

87 FACTS F FINDINGS
K7# WA12A a.e .o;3 -o +o; *e!on "AGE WISE'L S7 No7 7 8 : > A e G.o;3 2e t*an 8; 8; to >< >< to ;; A0o&e ;; No7 of Re/3on-en:/ 5 7@ 7< >

K78

<Aa: 1/ +o;. o22;3a:1onL A e G.o;3 Ser&"ce Bu "ne Student Ot*er No7 of Re/3on-en:/ 7@ 7< 5 5

S7 No7 7 8 : >

K70

P!ea/e /3e21f+ +o;. ann;a! 1n2o)eL A e G.o;3 2e t*an 7 'a,* 7 to 8 'a,* 8 to : 'a,* : to > 'a,* More t*an > 'a,* No7 of Re/3on-en:/ 5 @ @ @ 7<

S7 No7 7 8 : > ;

K7,

<Aa: fea:;.e/Da::.1*;:e/( <A1!e o3en1n eE3e2: f.o) a *ankL

an a22o;n: -o +o;

S7 No7 7 8 :

A e G.o;3 Wu"c, Ser&"ce Proper "n!or#at"on Wor,"n$ *our

6*

No7 of Re/3on-en:/ 75 @ 5

> ;

2e For#a'"t"e Har"ety o! Product

5 >

K74

WAa: k1n- of a22o;n: -o +o; Aa?e 1n AE1/ BankL A e G.o;3 Sa&"n$ Account Current Account F")ed Depo "t NR2 Account Ot*er No7 of Re/3on-en:/ 7@ 7< 5 8 >

S7 No7 7 8 : > ;

K75

WAo 1nf!;en2e- :o o3en an a22o;n: 1n AE1/ BankD HDFC

BankL S7 No7 7 8 : > A e G.o;3 Fr"end and Re'at"&e Ad&ert" e#ent Ban, E#p'oyee Pro pectu No7 of Re/3on-en:/ 7> 78 7< >

K76

Yo;. .e)a.k on 3.o-;2:/ of AE1/ BankDHDFC Bank L A e G.o;3 E)ce''ent 3ood A&era$e Poor No7 of Re/3on-en:/ 78 75 7< 8

S7 No7 7 8 : >

K7$

In 2o)3a.1/on :o o:Ae. *ank Ao< <o;!- +o; .a:e AE1/ BankL

62

S7 No7 7 8 : > ;

A e G.o;3 E)ce''ent 3ood A&era$e Poor CanEt Say

No7 of Re/3on-en:/ @ 7@ 7< 8 8

K7&

Ho< !on -1- +o;. <a1: 1n G;e;eL A e G.o;3 <6; M"nute ;67< M"nute More t*an 7< M"nute No7 of Re/3on-en:/ 8> 78 >

S7 No7 7 8 :

6)

K7#% -o +o; :A1nk :Ae n;)*e. of 2o;n:e. a?a1!a*!e a.e /;ff121en: L

S7 No7 7 8 =e No

A e G.o;3

No7 of Re/3on-en:/ :8 @

*;

ANALYSIS F INTERPRETATION

*1

07 DATA ANALYSIS F INTERPRETATION

K7# WA12A a.e .o;3 -o +o; *e!on "A e <1/e' L

In:e.3.e:a:1on : A!ter 'oo,"n$ t*" 0ar $rap*. "t can 0e a"d t*e #"dd'e6a$ed $roup are t*e #a"n cu to#er o! t*e 0an, a t*ey occup"ed a'#o t ?;F o! t*" $rap*- T*e 0an, *a a *u$e potent"a' "n ter# o! t*e untapped #ar,et Q =oun$ and o'd a$e $roup peop'e- H"$* pay pac,a$e ur0an area 9 *a #ade t*e# attract"&e potent"a' cu to#er to todayE e#p'oyed yout* and 'ar$e a&"n$ +"t* t*e o'd a$e peop'e 4e pec"a''y "n

*2

K78 WAa: 1/ +o;. o22;3a:1on L

In:e.3.e:a:1on : Mo t o! t*e er&"ce c'a peop'e pre!er to open a Sa&"n$ c'a peop'e- T*" #ay 0e

Account "n co#par" on to t*e 0u "ne and pre!erence -

po "0'e due to t*e !ac"'"ty o! /Any+*ere Ban,"n$P u"t"n$ t*e"r need

*3

K70 P!ea/e /3e21f+ +o;. ann;a! 1n2o)eL

In:e.3.e:a:1on: Inco#e doe not #a,e any d"!!erence a !ar a open"n$ t*e

account "n t*e A)" Ban, " concerned. a t*e 0ar d"a$ra# " &"&"d'y re&ea'"n$ t*at #ore or 'e peop'e o! e&ery e$#ent o! "nco#e $roup *a&e opened and are open"n$ t*e account e)pert one $roup "-e- 'o+er "nco#e $roup +*ere e#p*a " " reJu"red to penetrate t*" $roup o "t can 0e a"d t*at t*e tar$et $roup o! t*e a)" 0an,. pec"a''y !or a&"n$ account are o! e&ery e$#ent o! "nco#e $roup "nce "t " de&oted to render 0e t er&"ce to "t co tu#er-

*4

K7, <Aa: fea:;.e/Da::.1*;:e/( <A1!e o3en1n -o +o; eE3e2: f.o) a *ankL

an a22o;n:

In:e.3.e:a:1on: W*en a cu to#er &" "t any 0an, t*e !"r t and !ore#o t t*"n$ *e e)pect " t*e Ju"c,ne "n!or#at"on re$ard"n$ *" "$n"!"cant " . !actor '",e 'e o! er&"ce and t*e pro#ptne Juer"e - One t*" "n t*" "n enterta"n"n$ 0ar a' o rea''y 0y t*e 0an, e#p'oyee- Second t*"n$ cu to#er +" *e to *a&e " proper !or#a'"t"e o! docu#ent +*"'e open"n$ an er&"ce are e!!"c"ent-

account- Har"et"e o! product do not #a,e a 0"$ "#pact on cu to#er 0e*a&"or !or open"n$ an account "n any 0an, "! "t But on t*e ot*er *and 0an, canEt "$nore +or,"n$ *our - A "n t*" 0ar cu to#er *a erred "t- For t*e e er&"ce '",e 0an, pre!erence *ou'd 0e $"&en to #a,e a pro#pt and cu to#er !r"end'y er&"ce c*anne'- For t*" !ocu #u t 0e $"&en to #a,e +e'' "n!or#ed and proact"&e e#p'oyee a'on$ +"t* +or, #anua''y*ou'd 0e e)ecuted tec*no'o$"ca''y rat*er t*an

*5

K74 WAa: k1n- of a22o;n: -o +o; Aa?e 1n AE1/ Bank anHDFC Bank L

In:e.3.e:a:1on : Sa&"n$ account " t*e 'ead"n$ and attract"&e product !or t*e A)" 0an, a "t occup"e a #ajor c*un, "n t*" 0ar- It " c'ear'y "#p'y"n$ t*at t*" product *a t*e a0"'"ty to at" !y t*e cu to#er - On t*e econd *ad and t*e po "t"on current account and !")ed depo "t *a a' o 0een *e'p!u' to "ncrea e t*e cu to#er 0a e 0ut t"'' t*e"r per!or#ance need to 0e "#pro&ed- One t*"n$ "n t*" 0ar +*"c* " "$n"!"cant " t*e 0u "ne o! t*e 0an, " re'y"n$ on on'y !e+ 'ead"n$ product . rea on !or t*" cou'd 0e. ne"t*er "t *a '"#"ted ran$e o! product nor re t o! t*e product doe not *a&e #uc* a0"'"ty to penetrate "n t*e t"!! #ar,et o! 0an,"n$ o! Ga"pur- T*at " $"&"n$ an a'ar#"n$ #e a$e to t*e #ana$e#ent o! t*e 0an, to $o or ana'y%"n$ t*e "tuat"on &ery #"nute'y and #u t a certa"n +*ere t*"n$ are $o"n$ +ron$ and !or t*at +*at *ort o! nece ary tep cou'd 0e ta,en- Pro&"d"n$ 0etter er&"ce "n co#par" on +"t* t*e co#pet"tor " a #u t !or e)ce''"n$ "n "ndu try*6

K75 WAo 1nf!;en2e- :o o3en an a22o;n: 1n AE1/ Bank o. HDFC Bank L

In:e.3.e:a:1on : A "t " a"d a at" !"ed cu to#er " t*e 0e t #ed"u# !or t*at 0an, rea' a&a"'a0'e on t*e

ad&ert" e#ent "nce "n t*" 0ar !r"end and re'at"&e *a&e p'ay a ,ey ro'e "n open"n$ t*e account cu to#er are !or ot*er . +*"c* "#p'"e at" !"ed enou$* +"t* t*e !ac"'"t"e

product and t*e er&"ce enjoyed 0y t*e#- An ad&ert" e#ent and 0an, e#p'oyee #ore or 'e *a 0een $ood per!or#er "n t*e"r re pect"&e a0out 0an, product a +e'' a do#a"n- It re&ea' ad&ert" e#ent o! d"!!erent #ed"u#. a 0een a ,ey !actor "n $enerat"n$ t*e a+arene !ac"'"t"e t*at are #ade to a&a"'a0'e on t*en "n t*e peop'e #"nd-

**

K76 Yo;. .e)a.k on 3.o-;2:/ of AE1/ Bank Bank L

o. HDFC

In:e.3.e:a:1on : A t*" 0ar " *o+"n$ at +*at 'e&e' peop'e are a&ed +"t* a&"n$

account. +"t* "t un"Jue !ac"'"t"e !eature . and a0"'"ty to er&e a'' t*e need o! cu to#er 0ecau e 0y and 'ar$e "t can 0e a"d ?;F peop'e are a&"n$ $ood to a&"n$ account . t*" "#p'"e t*at t*" product *a 0een a 'ead"n$ product and t"'' an attract"&e product o! t*e A)" 0an,Rea on !or t*" cou'd 0e d"!!erent type o! !ac"'"ty a oc"ated +"t* t*" product. +*"c* are read"n$ true &a'ue to t*e cu to#er and #ar,et"n$ peop'e are a' o &ery #uc* de&oted to $"&e t*e 0e t !ro# t*" partE!!ort #u t 0e $"&en to ,no+ +*y t*ey are peop'e +*o are t"'' ay"n$ a&era$e and poor a0out a&"n$ account and +*at are t*e !actor t*at are $o"n$ +ron$ +"t* t*at e$#ent o! peop'e*2

K7$ In 2o)3a.1/on :o HDFC *ank Ao< <o;!- +o; .a:e AE1/ Bank L

In:e.3.e:a:1on : Rat"n$ o! any 0an, depend on "t o&era'' per!or#ance "n t*e eye o! t*e peop'e- T*" 0ar " &"&"d'y *o+"n$ t*at t*e per!or#ance o! A)" 0an, *a 0een $ood 0ecau e "n uc* a *ort pan o! "tE e)" tence "n t*" c"ty +"t* tron$ co#pet"t"on !ro# #ajor pu0'"c ector 0an, '",e SBI and ot*er pr"&ate 0an, . Rea on !or t*" cou'd 0e. "t *a occup"ed a d"!!erent po "t"on "n t*e peop'e #"nd +"t* "t cu to#er !r"end'y product and to er&e t*e# a e!!"c"ent and pro#pt 0an,"n$ y te#-

*)

K7& Ho< !on -1- +o;. <a1: 1n G;e;e L

In:e.3.e:a:1on : A t*" 0ar $rap* *o+"n$ ;?F peop'e +a"t "n Jueue <6; #"nute W*"'e "t *ou'd 0e 7<<F peop'e-

2;

K7#% Do +o; :A1nk :Ae n;)*e. of 2o;n:e. a?a1!a*!e a.e /;ff121en: L

In:e.3.e:a:1on: A t*" 0ar $rap* *o+"n$ @8F peop'e are u!!"c"ent- W*"'e "t

*ou'd 0e 7<<F peop'e-

21

SWOT ANALYSIS

22

,7 SWOT ANALYSIS
S:.en :A/
Support o! &ar"ou pro#oter H"$* 'e&e' to er&"ce Kno+'ed$e o! Ind"an #ar,et Stron$ #ana$e#ent tea# Co#pre*en "&e ran$e o! !"nanc"a' product ( Ser&"ce

Weakne//e/
2o+ #ar,et cap"ta'"%at"on Not 0een !u''y a0'e to po "t"on "t e'! correct'y A&era$e &o'u#e o! 0ranc* net+or,

O33o.:;n1:1e/
3ro+"n$ Ind"an 0an,"n$ ector Peop'e are 0eco#"n$ #ore er&"ce or"ented "n t*e $'o0a' #ar,et Tec*no'o$"ca' c*an$e Increa e o! ne+ 0ranc* net+or,

TA.ea:/
Fro# &ar"ou co#pet"tor Fore"$n 0an, 3o&ern#ent 0an,

A$$re "&e co#pet"t"on trate$y a#on$ t*e #a"n 0an, Econo#"c uncerta"nty "n $'o0a' #ar,et

23

CONCLUSION

24

47 CONCLUSION
In t*" t"#e o! econo#y 'u#p. +*ere a'' opt"on o! In&e t#ent 'ac, t*e "ntere t o! peop'e !or one or ot*er rea on. FD t"'' re#a"n at t*e top "n t*e #"nd o! peop'e a a ,no+n con&en"ent and re+ard earn"n$ opt"on !or "n&e t"n$ t*e"r *ard earned a&"n$ - Ho+e&er !a''"n$ 0an, rate *a&e certa"n'y 'e en t*e !a"t* o! peop'e "n "t. 0ut t"'' "t re#a"n t*e !"r t c*o"ce o! #a'' "n&e torE 0ecau e "t " need o! t*e *our " econo#y ynony#"c +"t* a!e and !")ed return $"&"n$ a'ternat"&e !or "n&e t#ent o! a&"n$ - T*e a!ety and ecur"ty. *"$* r" , " out- Recent $'o0a' #ade ne$at"&e "n!'uence on 'et "n&e tor 'o+do+n *a

percept"on o! ecur"ty- W"t* t*e arr"&a' o! p"n, '"p o'ute. peop'e +*o +ere pend"n$ a t*ou$* t*ere +"'' no to#orro+ *a&e turned a&er And a&er are 'oo,"n$ #uc* #ore c'o "n$ at "n&e t#ent a&enue "n order to opt"#"%e t*e"r return at 'ea t r" ,We !ound t*atC6 Sa&"n$ !ro# t*e 0ac,0one !or FD #ar,et- Sa&"n$ o! peop'e are #a"n'y a!!ected 0y t*ree !actor 7- Inco#e Q *"$*er t*e "nco#e. *"$*er t*e a&"n$ 8- Con u#pt"on Q *"$*er t*e con u#pt"on. 'o+er t*e a&"n$ :- In!'at"n$ Q *"$*er t*e "n!'at"n$ rate. 'o+er t*e a&"n$ A)" Ban, a&"n$ product " *"$*'y popu'ar due to "t &ar"ou

!ac"'"t"e . any+*ere 0an,"n$ +"t* ATM and De0"t Card In ca e o! pec"a' a&"n$ Account. "! 0an, pro&"de t*e c*eJue p"c,up !ac"'"ty t*en "t can tap out #ore nu#0er o! tru t oc"etyand

25

RECOMMENDATION F SUGGESTION

26

57 RECOMMENDATION F SUGGESTION
Mo t'y er&"ce c'a
per on pre!er t*e a)" 0an, "n t*e and tudent and ot*er c'a c'a per on

co#par" on o! 0u "ne #a"n'y !or t*e 0u "ne t*e e t+o c'a

t*u "t need to pro#ote "t product and er&"ce t*at are o!!ered peop'e and tudent - Becau e !or# #ajor u er o! t*e 0an,"n$ er&"ce -

A)" 0an, " nor#a''y not u "n$ proper'y !or t*e current account
o "t popu'ar"ty rat"o " Ju"te do+n- T*" 0an, nor#a''y u "n$ !or t*e 'on$ ter# p'ann"n$ '",e a&"n$ and FD-

T*" 0an, " not "n&e t"n$ #ore "nto t*e #ar,et"n$ ector o I +"''
u$$e t t*at o#e o! t*e part o! "nco#e "t "n&e t"n$ "n t*e ad&ert" "n$ and #ar,et"n$ ector-

Into t*e co#par" on o! ot*er 0an, "t per!or#ance " Ju"te $ood 0ut not an e!!ect"&e o t*" #ay 0e do"n$ t*e rate +ere do+n +"t* o#e ot*er !ac"'"t"e -

2*

OBSERVATION*3

J his ta#le is ta#!lated with the help of response from 2;; clients on the a#o$e mentioned <!estionnaire. J In this ta#le 5 factors are ta"en !nder o#ser$ation to find attit!de of (lients towards H&'( 7 ATTITUDE----:
YES NO DONT KNOW 4.,F '+( FH4

1 2 3 4 5

(K4 F61H 4+ I'+( IF, LK+7I G 41H>I(1 (F6K,I(+ IF, 5+0 (H+,514 ,11&4 H+ 1 F'

112 112 *2 62

52 65 )6 26 24

3; 23 32 46 1;2

HF61 *2

7F+,9F H1H (F60+,G:

22

)ERCENTAGE BASIS RATIO

YES NO DONT KNOW

ATTITUDE-:
4.,F '+( FH4

1 2 3 4 5

(K4 F61H 4+ I'+( IF, LK+7I G 41H>I(1 (F6K,I(+ IF, 5+0 (H+,514 ,11&4 H+ 1 F'

6) *2 36 34
HF61 36

16 22.5 42 43 12

15 5.5 16 23 51

7F+,9F H1H (F60+,G:

Gra0-ica& Re0resentation o( 4 (actors un!er o"ser$ation

2)

CUSTO'ER SATIFACTION3

YES NO DONHT KNOW

5UA1IT6 SERVICE3

YES NO DONHT KNOW

(omm!nication 5ap with 1mployees

YES NO DONHT KNOW

(hanges ,eeded

);

YES NO DONHT KNOW

RATE OF HO'E 1OAN 7CO',TO OTHER CO')AN6:

YES NO DONHT KNOW

)erce0tion o( E8isting Custo.er A"out T-e Co.0an2 For Ho.e 1oan .e ha$e analy/ed from the data mentioned a#o$e is that company has well positioned in the cons!mers of home loan. +#o$e data shows the cons!mers@ perception $ery clearly. (!stomer satisfaction of people is 6)M% in <!ality ser$ice *2M people are in fa$o!r of company% in comm!nication gap 36M people are there% in changing need category 34M people exists% in the category rate of home loan 36M are satisfied while 51M people don@t "now this category. 4o we can concl!de the existing cons!mers ha$e positi$e perception a#o!t the company.

)1

APPENDIX

)2

APPENDIX
KUESTIONNAIRE
W-7 W*"c* a$e $roup do you 0e'on$O a9 09 c9 d9 W-8 2e t*an 8; 8; to >< >< to ;; A0o&e ;;

W*at " your occupat"onO a9 09 c9 d9 Ser&"ce Bu "ne Student Ot*er

)3

W-:

P'ea e pec"!y your annua' "nco#eO a9 09 c9 d9 e9 2e t*an 7 'a,* 7 to 8 'a,* 8 to : 'a,* : to > 'a,* More t*an > 'a,*

W->

W*at !eature Kattr"0ute . +*"'e open"n$ an account do you e)pect !ro# a 0an,O a9 09 c9 d9 e9 Wu"c, Ser&"ce Har"ety o! product 2e !or#a'"t"e o! docu#ent Wor,"n$ *our Proper "n!or#at"on

W-;

W*at ,"nd o! account do you *a&e "n A)" Ban,KHDFC BANK O a9 09 c9 d9 Sa&"n$ Account Current Account F")ed Depo "t NR2 Account

W-5

W*o "n!'uenced to open an account "n A)" Ban,K HDFC BANK O a9 09 c9 d9 Ban, E#p'oyee Pro pectu Ad&ert" e#ent Fr"end and Re'at"&e +ou'd you reco##end

)4

W-?

=our re#ar, on product o! A)" Ban,K HDFC BANK O a9 09 c9 d9 E)ce''ent 3ood A&era$e Poor Ban,K-

W-@

In co#par" on to ot*er 0an, *o+ +ou'd you rate A)" a9 09 c9 d9 e9 E)ce''ent 3ood A&era$e Poor CanEt Say

HDFC BANK O

W-A

Ho+ 'on$ d"d your +a"t "n JueueO a9 09 =e No

W-7< do you t*"n, t*e nu#0er o! counter a&a"'a0'e are u!!"c"entO a9 09 =e No

)5

67 BIBLIOGRAPHY
We*/1:e/
+++-a)" 0an,-co# +++-"n!"nanc"a' -co# +++-a)" 0an,-co#K)#'app'"cat"onKa0outu K!"nanc"a' K"#a$e KAnn ua' 6 Report 6 8<7<- PDF-

)6