Carrefour SWOT Analysis

SWOT is an acronym for the internal Strengths and Weaknesses of a firm

and the environmental Opportunities and Threats facing that firm. SWOT
analysis is a widely used technique through which managers create a quick
overview of a companys strategic situation. The technique is based on the
assumption that an effective strategy derives from a sound fit between a firms
internal resources (strengths and weaknesses) and its external situation
(opportunities and threats). A good fit maximizes a firms strengths and
opportunities and minimizes its weaknesses and threats. Accurately applied, this
simple assumption has powerful implications for the design of a successful
strategy.
Carrefour
Carrefour SA (Carrefour or the group) is the worlds second largest and
Europes largest retailer of groceries and consumer goods. The group operates
four main grocery store formatshypermarkets, supermarkets, hard discount
and convenience stores. Carrefour operates in Europe, Latin America and Asia.
The group is headquartered in Levallois Perret Cedex, France and employs
approximately 490,042 people.
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Carrefour SWOT Analysis
Strengths, Weaknesses, Opportunities and Threats (SWOT)
TYPE OF FACTOR Location of Factor
Favorable Unfavorable
Internal Strengths
Wide market presence
Multi-format strategy
Strategic acquisitions
Weaknesses
Decline in
operating margin
Low like-for-like
sales in domestic
market
External Opportunities
Rebranding champion
stores
Entry into emerging
markets
Focus to boost non-
food sales
Threats
Low consumer
confidence
Rising labor cost

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