HOUSE REPUBLICAN PLAYBOOK

#KeepThePromise

Messaging Tools
#KeepThePromise
In this Playbook, you will nd messaging tools to help you communicate in your district about the ongoing harm Obamacare is causing. For your one-stop shop on Obamacare, visit www.gop.gov/healthcare.

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GOP.gov/YourStory Talking Points Social Media Videos Digital Flyers Fact Sheet

GOP.gov/YourStory
Your Story To Do List
Start collecting stories now from your district about increasing costs (premiums, co-pays, deductibles, out-of-pocket costs, etc.) and security risks with Healthcare.gov. Embed Share Your Story buttons on your website. Incorporate constituent stories into all of your communication products. Post information about gop.gov/yourstory on social media. Create a video encouraging constituents to share their stories. Include a section in your e-newsletter highlighting a constituent who is being negatively impacted by Obamacare.

Healthcare.gov continues to malfunction, millions of Americans are losing the insurance coverage they were promised they could keep, and premiums for working families are skyrocketing. House Republicans are eager to hear Americans stories and have created www.gop.gov/yourstory. Embed one of the images in a prominent place on your website, linking back to http://www.GOP.gov/YourStory.

Share Your States Digital Flyer about Health Insurance Cancelations

Conference has produced a series of yers comparing lost insurance per state to selected plans in the Obamacare exchanges. See below for some examples and download your state yer here to share on social media using the hash tag #KeepYourHealthPlan.

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Chair Cathy McMorris Rodgers

Talking Points
(Courtesy of the Energy and Commerce Committee) The Committees investigation into the botched health care law rollout has uncovered documents from as early as March, warning Administration ocials at both HHS and the White House that the October 1 launch date was a dicult goal and that complete end to end testing would not occur prior to launch. The Administration moved forward anyway, insisting to Congress and the Administration that everything was on track. Emails between CMS ocials in July highlight serious concerns from top ocials that this was not the case. In one email, the CMS HealthCare.gov project manager wrote, I just need to feel more condent they are not going to crash the plane at take-o. While the technology challenges that plagued the October 1 launch remain, the problems run much deeper. The website should have been the easy part. The President promised, repeatedly, if you like your health care plan, you can keep your health care plan. Period. No matter what. Instead, 5 million Americans across the country on are losing their health plans. Last week the House of Representatives passed Chairman Uptons Keep Your Health Plan Act to begin helping the millions of Americans who have been hurt by the Presidents broken promise. Tens of millions stand to lose their employer-sponsored health care plan, which is why Rep. Bill Cassidy, M.D. introduced the Employee Health Care Protection Act. The President promised premiums would go down, telling Americans that families would save an average of $2,500. Instead, folks are being met by rate shock, some as much as 400 percent. Administration ocials assured the Committee over and over again that implementation was on track. Instead, 40 percent of the Federally Facilitated Marketplace has not even been built, including the payment feature that is integral in assuring folks they actually are covered come January 1. Whats more is that complete end to end testing has not even occurred. The Administration recently told the Committee this will happen in December 12 weeks after HealthCare.gov opened for business. The Administrations refusal to be transparent has led to a health care law that has delivered little more than headaches for families and businesses across the country. (Courtesy of the House Ways & Means Committee) Americans deserve access to quality, aordable health care, but this is failing to deliver. This month, the Obama Administration spin machine released their inated October enrollment numbers stating that 106,185 Americans signed up for coverage. What they didnt say was that the data represents not just those who purchased a plan, but also those who have selected a plan aka placed in their shopping cart. This inated number (what the Administration calls preeectuated enrollment) still falls well below the Administrations month-by-month projections included in a memo obtained by the Ways and Means Committee. The Associated Press has reported over 4 million people across the country have had the plan they like canceled. To put this in perspective, more people in Michigan have had their health care plans canceled than have enrolled nationwide. Given that these early enrollment numbers are inated to include those just shopping for a plan, it is clear that the real truth is even worse than we are being told.

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Social Media

Its important to execute eective messaging across all media, and social media is a crucial component. You should use Facebook, Twitter, YouTube and Instagram to update your constituents daily with posts linking to press releases, photos, videos, and graphics that drive our message. Below are examples of recent tweets and Facebook posts from House Republicans.

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Chair Cathy McMorris Rodgers

GOP.gov

Videos
Stray Cats and Dogs?
Three years after the President promised Americans they could keep their health care plans, millions of plans (and counting) have been canceled. Will he follow through on his promise and x this wrong?

A Promise He Could Not Keep

President Obama repeatedly promised Americans that, if you like your current health care plan, you can keep it. Now, millions of Americans are discovering that is a promise the President could not keep.

Weekly Republican Address: Rep. Todd Young (IN)

Hardworking Americans were told not to worry, that their coverage would stay the same and - if anything their costs would go down if Obamacare passed. But just the opposite is happening. Watch Rep. Young talk about the House-passed Keep Your Health Care Act.

These are the Victims of ObamaCare

Real people. Real consequences. #KeepYourPlan

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Chair Cathy McMorris Rodgers

Digital Flyers

GOP.gov

HOUSE REPUBLICAN CONFERENCE

Chair Cathy McMorris Rodgers

Fact Sheets
Fast Facts
On November 13th, the Administration announced that the federal exchange enrolled 26,794 Americans during the rst month of open enrollment. An additional 79,391 individuals were enrolled through the 14 state exchanges. Despite promises and assurances by the President over the last three years that Americans could keep their health care plans if they liked them, the Administration knew in 2010 that up to 93 million Americans in the private market could lose their current health care plans. The Administration specically narrowed the interpretation of a grandfathered plan and acknowledged that half of all employer health plans would lose grandfathered status by 2013 and the proportion of individual health plans losing grandfathered status would exceed the 40 to 67 percent range in a given year. In California, one million residents have received cancelation notices. In New Jersey, 800,000 cancelations were sent according to the Star Ledger. The Administration knows that it needs seven million Americans in the exchange to make it nancially feasible. CBO projects that the Medicaid program will draw as many as 91 million Americans, including 34 million adults, by 2023. CBO estimates that federal spending for the expanded program will reach $510 billion by 2023. The federal government will cover 100 percent of the cost of Medicaid expansion through 2017 and then 90 percent after 2020. Already, 440,000 individuals have enrolled in the program over the last six weeks.

What Obamacare Means for Small Businesses: Higher Costs, Fewer Jobs
(Courtesy of the House Ways and Means Committee) On top of the insurance cancelation notices, higher premiums, and reduced hours Americans are seeing as a result of Obamacare, a survey released on November 13th by the International Franchise Association and the Chamber of Commerce illustrates the real life impact the law is having on our nations job creators. A survey of companies representing 42 million jobs illustrates how the law is forcing job creators to cut employees hours in order to comply and hindering them from creating new jobs.

Highlights from the survey show:

Sixty-four percent of franchise and 53 percent of non-franchise businesses believe the health care law will have a negative impact on their businesses. Twenty-nine percent of franchise and 41 percent of non-franchise businesses are already seeing health care costs increase due to the law. More than 50 percent of franchise and non-franchise businesses are planning to make decisions, such as reducing employees hours, to comply with the laws employer mandate. The eects of this law are real, and they are being felt around the country: Stephen Bienko, an owner of College Hunks Hauling Junk franchises said if Obamacare was not implemented, he would be able to make his part-time employees full-time employees and oer them health insurance. Meridian Public Schools announced it would be cutting the schedules of hourly workers to fewer than 30 hours per week as a result of ObamaCare. Central Michigan University stated they would have to cut students hours in order to comply with the health care law.

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 NBC News reported on the impact the law has on employees of a Subway franchise in Maine, which stated, losing ve or six hours a week, thats $50, $60 a week or a couple hundred dollars a month, thats a car payment.

Obamacare October Enrollment Data

(Courtesy of the House Ways and Means Committee) On November 13th the Obama Administration released the Obamacare enrollment data for the month of October. The numbers were well below expectations and show no signs of improving. See below for a state-by-state breakdown of these numbers. Inated percent of October enrollment achieved 10.87% 3.79% 9.51% 7.00% 38.86% 58.01% 191.26% 17.32% 5.45% 10.69% 9.73% 63.49% 12.07% 13.68% 8.01% 4.74% 10.00% 36.27% 5.88% 16.83% 12.23% 3.14% 11.79% 37.83%

State AL AK AZ AR CA CO CT DE DC FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN

Administrations October projections 5,740 1,400 7,770 3,570 91,000 6,440 2,310 560 3,010 33,390 14,280 630 2,800 10,010 8,750 2,870 3,710 15,400 6,580 1,610 10,500 17,500 11,270 4,690

Inated October enrollment numbers 624 53 739 250 35,364 3,736 4,418 97 164 3,571 1,390 400* 338 1,370 701 136 371 5,586 387 271 1,284 549* 1,329 1,774

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HOUSE REPUBLICAN CONFERENCE

Chair Cathy McMorris Rodgers

State MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA RI SC SD TN TX UT VT VA WA WV WI WY US Total

Administrations October projections 4,060 8,260 2,170 2,800 8,050 1,330 6,720 5,810 15,260 13,370 770 13,300 5,880 16,590 14,420 840 6,440 1,330 8,610 44,030 3,990 3,990 8,890 23,800 1,680 5,530 910 494,620

Inated October enrollment numbers 148 751 212 338 1,217 269 741 172 16,404 1,662 42 1,150 346 1* 2,207 1,192 572 58 992 2,991 357 1,325 1,023 7,091 174 877 85 106,185

Inated percent of October enrollment achieved 3.65% 9.09% 9.77% 12.07% 15.12% 20.23% 11.03% 2.96% 107.50% 12.43% 5.45% 8.65% 5.88% 0.01% 15.31% 141.90% 8.88% 4.36% 11.52% 6.79% 8.95% 33.21% 11.51% 29.79% 10.36% 15.86% 9.34% 21%

*The Administration did not release data for the District of Columbia, Hawaii and Massachusetts. The amount of potential enrollees was gathered from media reports found here: Washington, DC, Hawaii and Massachusetts.

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HOUSE REPUBLICAN CONFERENCE

Chair Cathy McMorris Rodgers