Advertising Advertising is providing information, calling attention to, and making known something that you want to sell

or promote. It is a message designed to promoter sells a product, a service, or an idea. Advertising reaches people through varied types of mass communication. In everyday life, people come into contact with many different kinds of advertising. It includes the name of a product or service and how that product or service could benefit the consumer. These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action. Types of Advertising Print Advertising Newspapers, Magazines, Brochures, Fliers The print media have always been a popular advertising medium. It is aimed for those who read the newspapers, magazine, etc. which most of them does. Advertising products via newspapers or magazines is a common practice. Outdoor Advertising Billboards, Kiosks, Tradeshows and Events Outdoor advertising is also a very popular form of advertising, which makes use of several tools and techniques to attract the customers outdoors. The billboard advertising is very popular however has to be really terse and catchy in order to grab the attention of the passersby. The kiosks not only provide an easy outlet for the company products but also Reason to advertise Increasing the sales of the product/service Creating and maintaining a brand identity or brand image Communicating a change in the existing product line. Introduction of a new product or service. Increasing the buzz-value of the brand or the company

UNETHICAL ADVERTISING Generally, unethical advertisements make false claims about a product or service; however, grey areas exist. For example, businesses often exaggerate the effectiveness and value of their offerings, which is why most people take any advertisers claims with a grain of salt. On the other hand, outright lying in an effort to deceive customers results in public outrage. Consumers dont mind being cajoled, but they resent flat-out deception. ETHICAL ADVERTISING The FTC defines truth-in-advertising as follows: First, advertisements must be truthful and non-deceptive. Second, advertisers must back their claims with evidence. Third, advertisements may not be unfair. The FTC adopts the perspective of a reasonable consumer to determine whether particular advertisements meet these criteria.

ETHICAL THEORIES The advertisement be can be relate to Unitarianism. Utilitarianism focuses on the idea of the greater good. Essentially, this ethical theory intends to maximize good for the most people. The moral worth of any action is judged by how many good results for all sentient beings. While some individuals may suffer from these actions, utilitarianism holds that the conduct may still be ethical if it does more good for a greater number of people than it harms. Utilitarianism has often been considered the natural ethic of a democracy operating by simple majority without protection of individual rights, even though also protecting individual rights would maximize happiness, thus it falls under the scope of Utilitarianism to also protect those rights. The advertisement tells us that we dont have to be racism, McDonald accept all type of people without judging their races. The acknowledgment that racism exists in our society and recognition that racism is perpetuated through uneven distribution of power. It promotes the elimination of all types of racism and the unlearning of racism. Anti-racism seeks to identify and change policies and practices that promote racism, as well as provides skills and strategies for changing attitudes and behaviour.