-Discuss the views the businesses who claim they have an objective to protect the environment are really

just trying to create a positive image in order to increase sales and profitsEvery business has their own objectives that they have to take care off in order to maintain the company ongoing and stable. These objectives have to do with the environment and a sales and profits increase. Objectives are extremely important, the objective must be specific, measurable, achievable and relevant; otherwise the objective will not be achieved. Business objectives state what the business wants to achieve; they are the key to move from your present system to your future one. Businesses and organizations need objectives because without a direction or a purpose they will not function. MbO or known as Management by Objectives are smart objectives that sets an objective to every employee increasing performance across the business. There are also strategic objectives and ethical objectives, which are all influenced by external factors from the business. Corporate objectives are set by the senior management of the business and involve a corporate planning which is the process in which a business or organization analyses the environment in light of its mission. However, these companies tend to claim that they have an objective to protect the environment but this is only to create a positive image while their main goal is to increase their income. In every business ethical objectives are involved. Ethical objectives are goals set by the business or organization based on moral guidelines, most business tend to ethical objectives since they basically dont have another choice; they have to maintain their companys reputation. However there are businesses that attend ethical objectives to remain a respected company and because they care about the environment. Ethical objectives wont be missed in any company no matter what; they have to have a green goal. CSR, or known as Corporate Social Responsibility, is defined as the voluntary activities undertaken by a business to operate in an economic, social and environmentally sustainable manner. Some voluntary activities consist on providing fundraisers and social responsibility within large groups. CSR has its positive and negative things. For example, a positive thing is that the company will definitely improve its reputation; CSR can be used to repair a reputation loss due to environmental issues. Also there is a greater shareholder resistance, but this depends on the goals from each shareholder. There are also better costumer relations meaning the costumer will stick to the business. A negative thing, in the other hand, is the costs to adopt a CSR, objectives to reduce environmental issues cost allot of money and are usually long term; this means the company would be working on the environmental objectives loosing vast amounts of money for a long period of time.

Vodafone is a telecommunication company located mainly in the UK. The business was started in 1984 and has grown rapidly to a point where it has acquired more than 151 million customers and shareholders. The company still aims to grow but to be able to grow they need to attract more costumers and stakeholders and they are all interested in the companies ethics. Vodafone has 6 main global rules and one of them is to be responsible, so the company applied a new rule to their chat rooms. The company has done a survey to find out if they should restrict adult content in their telephone Internet networks. When Vodafone first included moderators into young people's chat rooms to create a safe environment for chat, the number of users dropped significantly. 1 By doing this, the companies annual income, revenue, started to decrease, however the company thought it was the right thing to do, which proves that they are trying to be a company that does follow their ethical objectives. The company CSR has involved Vodafone in local and national charities and in a constant reduction of plastic waste by recycling mobile phones. Vodafone is also fighting mobile phone crime with the government by advising their costumers on how they should take care of their mobile phone devices. Overall it is a company that does follow their ethical objectives and is responsible for the environment and their clients. Anglo American is one of the worlds leading mining companies; it is also one of the most responsible for all the environmental damage that has been going on due to the need for primary products. Anglo American is located in different parts of the world were their greater operations are located in Africa, 76% of their total employees live there. The company gives job to 7000 people in the UK. Anglo American is a really important company since it takes a huge part in the entire worlds economy, which makes the companies main goal to produce money. By objectivizing money, they start to forget about other important objectives such as their ethical objectives. Pressure groups start to increase due to the lack of ethics from the company so the business has to create an image in order to maintain the company ongoing. Anglo American has also contributed to the Voluntary Principles on Security and Human Rights. This code sets out principles and practices for ensuring that a companys need to ensure the security of its employees and operations in volatile countries does not adversely impact upon the local population.2 The companys CSS is only talking on what their aims are in order to create a better image for them and most of these aims will never be accomplished. They will remain there and state that the company is trying to accomplish and improve their ethical objectives

http://businesscasestudies.co.uk/vodafone/developing-and-implementing-astrategic-approach-to-ethics/ethics-and-business-aims.html#axzz2liQgmKMd 2 http://businesscasestudies.co.uk/anglo-american/business-ethics-andcorporate-social-responsibility/what-are-business-ethics.html#axzz2liQgmKMd
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while they are only trying to make a profit without having problems from pressure groups. There are thousands of companys around the world, each one of them is aimed to make a profit and they are all interests in maintaining the company. To maintain the business they have to take care of different factors including all different types of objectives and most of those companys all ways leave their ethical objectives to the end. However, each company is different and they have all different objectives and face different problems, but at the end every company has to take care of their ethical objectives in order to be a responsible and respected business. Each companys corporate social responsibility works for an ethical objective that the company should take care off. Then the company decides to use that as a positive image to free themselves from pressure groups and different shareholder groups or to actually follow and accomplish the objective. Companys that do follow the objective tend to loose at start, but end gaining a level of respect, which attracts more costumers which could have been their main objective at start. Overall it truly depends on the companys main objectives and their need for an ethical reputation.

References:

Text Book-Business and Management (IB diploma programme) Course Companion, Oxford University Press- Paul Clark, Peter Golden. Pages 19-24 1.2 Objectives, stakeholders and the external environment-