Vous êtes sur la page 1sur 8


To start with this team project, we consider necessary to explain why we decided to select Christian von Koenigsegg as the main figure of it. He is a man that is not as popular as others but his success is ineludible; he has achieved so many staggering world records that put him on the top of super car business. Most of the information attached has been verified by the company being in contact via e-mail. 2. MANAGERS ENVIRONMENT



He was born in Sweden in 1971 in a modest German family. Like many young men, Christian von Koenigsegg was fascinated by machinery as a boy and he even went so far as to dream about creating his perfect sports car. However, Christian actually went ahead and turned that dream into reality at the age of 22. With extraordinary determination and vision, Christian explored the limits of both technology and innovation to create the Supercar of his dreams, the Koenigsegg CC. This was the manifestation of a dream and its successful completion gave Christian the courage to continue, and to share his quest for perfection with others. Thus, the car company that owns his name was born. The story of Koenigsegg is as fascinating and unique as the cars themselves. Christian was only 5 years old when he first saw a stop-motion film from Norway about a bicycle repairman who builds his own racing car. The film must have made an impression, as a young Christian grew up dreaming of creating the perfect sports car. Some 17 years later, and against all the odds, he did just that. Christian showed an early interest for design and enjoyed the challenges posed by discovering new technical solutions. As a young boy, he dismantled video recorders and toasters, just to see how they worked and whether they could be improved. By this time, he seemed to be creative and imaginative; also an ambitious personality was starting to appear. This boy was thirst of knowledge, that is why he became interested in any gadget he could explore. As a teenager, he was known as the best moped tuner in town and in the early 1990s, around his 18th birthday, Christian began to work more seriously with technical innovation and came up with two interesting ideas. He was and he still is an entrepreneur. One of the innovations was called the Chip Player. He believed that one day, computer memory chips would be able to store an entire CDs worth of data and that it would probably be a cheaper way to buy and store music. He conducted

some patent searches for a musical device that would play chips instead of discs. In the end, however, no one seemed interested in the idea, so Christian moved on. In 1991 he invented a new solution for joining floor planks together without adhesive or nails. He called it Click, as the profile enabled the planks to simply click together. Christian presented this technology to his father-in-law, who ran a flooring factory at the time. He rejected the idea, saying that if it was viable, someone would have come up with it a long time ago. Christian then showed the concept to a few other floor manufacturers who also dismissed it. In 1995 a Belgian and Swedish company patented virtually exactly the same solution as Christians Click floor they even called it Click! This is now a billion dollar industry. Most of the patents that Koenigsegg hold today are Christians brainchild, such as the Rocket Catalytic Converter and the Supercharger Response/Relief system.

After the Chip Player and Click disappointments, and his dissatisfaction with his import/export company, Christian decided that instead of chasing after the perfect business idea, he would follow his heart: he would build the car of his dreams. Christian understood that it was virtually impossible and that many had failed before him. But to him, it was a mission to create the perfect car with no compromises, no limits, and no fear of failure. In 1994, at the age of just 22, Christian launched the Koenigsegg car company and set about creating what he believed to be the ultimate car, one for which no technical solution was found too difficult. Today, Koenigsegg has a full R&D department with state-of-the-art equipment to request. In those early days, however, Christian had to make do with self-belief, imagination and determination in order to create the first working prototype. Christian sketched the initial technical layout of the car himself and together with a small team working for really low salaries, hand-modeled all components for the vehicle. He became a top manager in a very young age. To complete his project he had to look for engineers who have the needed skills that were necessary. He took the decision to contact with people sending emails. He was lacking of the technical knowledge required to complete the first idea. After the creation of the working team, he showed a brilliant ability to plan, organize, lead and control during the management process. These final concepts are considered the conceptual aptitudes that a high level manager should have. He played various management roles such as informational, showing the world their product, interpersonal, having a good relationship with workmates, and decisional, making choices following the advices of the qualified engineers. The prototype was completed in 1996 just two years after the project began.

The first prototype had a unique monocoque chassis with specially designed suspension, brakes, wishbones and uprights. It had a full interior with doublecurved hardened side glass, fitted with electric windows. Today, more than 15 years after it was first built, the car still drives perfectly. Rather like his cars, Christians company moved at a record pace. In 2002, Koenigsegg began series production of the CC8S model, a car that was fully homologated and crash tested for the European market. What has been mentioned shows that a dream may come true. This entrepreneur man achieved his aim.

2.2 The Companys philosophy The company Christian created is still situated in the country he was born: Sweden. It is a country blessed, and built, with world-class engineering. This country, as seen in class, is one of the least corrupted in the world. As a result, the economic system is very solid and the way of dealing with enterprises is clear and tidy. This fact helps people to set up their own business. In addition, Swedens transport industry has long been synonymous with exceptional quality and safety, which gives the explanation why Koenigsegg takes so much care about his cars. The products reflect the national culture and the perception of quality in front of quantity. Focusing on Koenigseggs company, is important to mention that it has a strong corporate culture and high involvement of workers. This last statement has a close connection with the seven dimensions of a company. Those which have a high level are attention to detail, team and people orientation, innovation and risk taking. Following the rate, at medium level is outcome orientation. Between this state and the last one there is stability. To finish, and in the lower position there is agressiveness. At the beginning, the management style was based on knowledge but it changed and nowadays they follow a sharing system. In this transition the company developed the capacity to continuously adapt, as a learning organization. The philosophy is focused solely on performance. Every single detail of a Koenigsegg car is measured against the main goal: to enhance vehicle performance. This is reflected in everything the company does. Workers feel the company as a family and they think that Christian is a capable manager so they trust him. The way he manages reflects an omnipotent view of management.

Nothing is insignificant: the way of choosing raw materials, the staff, set up of facilities, the software, tools, systems and maintenance. Every aspect of the development process is focused on performance, not only in terms of power and speed, but in every deliverable. From powertrain to safety; every part must enable the car to deliver the best possible performance. Every detail has a purpose. As an example, a six-layer paint procedure makes the cars finish more durable in the harsh conditions that cars are subject to at 400 km/h. Even the beautiful form of a Koenigsegg has a purpose. The cars are wind tunnel tested during development and the exterior design also serves a higher purpose, such as accommodating the powertrain, comfort and performance required by customers. Safety is one of the main concerns for the company. Every measure is made to ensure that customers feel confident in their vehicle whenever they take the wheel. It is known that what you can measure you can improve. A Koenigsegg is lightweight and balanced, making it both more agile and more predictable. The cars are equipped with all the modern safety features that one would expect. All Koenigsegg models are subjected to rigorous crash testing to ensure they meet or exceed world standards. In fact, manufactured cars have been subjected to 18 different crash tests during their development. The fruit of this philosophy, this painstaking attention to detail, is a flawless car with extreme performance and only the absolute highest quality. At Koenigsegg, we always strive for the best performance, the highest standards in the world. By doing so, we deliver the utmost satisfaction to our customers. We dont accept anything but the very best. We strive for this because we know our customers expect only the best from a Koenigsegg.

2.3 The best product Humble beginnings The Koenigsegg CC prototype boasted a unique carbon body with a detachable roof. Despite very limited resources, the chassis, suspension, brakes, wishbones uprights and many other items were all custom designed for the car by Christian and his small team. The car was completely original and received a lot of attention as a result. Today, almost 16 years later, the first CC prototype is still being driven. Stealing the show

Christian took the Koenigsegg CC prototype to the Cannes Film Festival in 1997 in order to assess interest in the vehicle concept. The reaction to the car was overwhelming and the first international contacts were established. Christian felt reassured as he pushed towards commercial production. Just five years later, in 2002, Koenigsegg began series production of the Guinness World Record-holding CC8S model. The advent of the CC8S proved to the world that it was possible for a passionate, dedicated young man to conceive and build a true engineering masterpiece to rival the established Supercar brands. Koenigsegg has been producing hand-made cars, built to order, ever since. The home of Koenigsegg Koenigsegg moved to its present location and headquarters in ngelholm, Sweden, in 2003. The building had previously been home to the Swedish Air Force and once housed JAS 39 Gripen fighter jets. Now refurbished to suit Koenigseggs requirements, these facilities provide the perfect infrastructure for building high-tech Hypercars. There is ample room for the composite workshop, engine development and testing, a pre- and final assembly hall, a paint shop, research and development facilities, as well as vehicle and parts storage. It is here, in this state-of-the-art facility in southern Sweden, that Koenigsegg creates a handful of bespoke Hypercars every year. Fighter jet spirit Koenigsegg relocated to its present location and headquarters after a fire in the companys original premises in 2003. The 4000sqm facility was once home to the Swedish Air Forces Fighter Jet Squadron No. 1 before the squadron was retir ed from service. The squadrons insignia, a flying ghost, now adorns the engine bay of all Koenigsegg cars built here as a tribute to Squadron. Along with the buildings came a 1.7km runway, which has turned out to be perfect for high-speed testing of the cars. As the runway is 50 meters wide it can also easily be converted into a race track formation. Many Koenigsegg customers have enjoyed the possibility of landing their private jet on the runway just outside the doors of the factory. There is also a helipad in front of the main entrance for those who wish to travel by helicopter.

One of a kind

Each and every Koenigsegg has a premium price, but then each and every Koenigsegg has been painstakingly built by a select group of automotive artisans to the highest possible standards. At Koenigsegg, we are able to fabricate intricate, hand-made metal and carbonfibre components in our own hi-tech production facilities. We also source specialist components from a network of dedicated suppliers and partners most of which are based in Sweden. Many of these suppliers are small companies and craftsmen that produce low volumes of incredibly high quality components. The manufacture and assembly of components used in a Koenigsegg are both incredibly labor intensive processes there are more than 300 hand-formed carbonfibre parts alone in each car, for example and the materials are extremely costly, without exception. From then to now Thanks to Christians unique drive and vision, both his cars and company continue to move at record speed. In a relatively short period of time, Christian and his team have become experts in their field, challenging a decades-old supercar establishment. As early as 2004 the Koenigsegg CC8S became a favourite of the most famous car critic in the world, Mr. Top Gear himself, Jeremy Clarkson. In 2005, the Koenigsegg CCR became the fastest production car in the world, beating the nine-year-old Guinness World Record set by the McLaren F1. In 2006, the Koenigsegg CCX took the Top Gear lap record with a time that wasnt beaten for over two years. Today, Koenigsegg employs 50 full-time staff, plus consultants. Everyone works under Christians direct guidance. Each and every Koenigsegg is created and meticulously assembled by a tight-knit group of automotive artisans to the highest possible standards, under Christians watchful eye. Innovating the future Christian and Koenigsegg Automotive AB have introduced and patented several new technologies over the years. Among them are the rocket catalytic converter, the supercharger response system and a variable geometry turbo system, to name but a few. Furthermore, several unique ways of using carbon fiber have been developed in-house, methods that make the car lighter, stronger and safer. The Koenigsegg CCXR was the first green Hypercar in the world, designed and calibrated to run on E85 and E100 biofuel, as well as normal gasoline. The Koenigsegg philosophy does not tolerate compromise. Rather, we work at innovation in order to avoid compromise completely. Nothing is impossible. This open-mindedness and dedication are what define Koenigsegg and its cars.