Areas jagadish covers in management

1) market place :- place where normal shopping is done

2) market space : internet

3) organized retail : shopper stop, foodworld

4) unorganized retail : pawn shops, kiranas,

5) core competency : the area which you are good at

6) segmentation : choosing areas based upon demographic, geographic,

psychographic

7) demographic segmentation : age, sex, family

8) geographic segmentation : countries, towns, cities

9) psychographic segmentation : attitude, behavioral pattern of customer

10) product life cycle : introduction, growth, maturity, decline

11) introduction : brand being introduced at the entry level

12) growth : brand being in the second stage of life cycle

13) maturity: brand earning huge revenue for the company

14) decline : product being in losses to the company

15) brand equity : managing the brand

16) brand personality : areas where brand is very strong positive or negative

17) types of concepts production concept, product concept, marketing concept ,

holistic marketing concept, 4c concept
18) production concept : concept based upon huge production on mass scale

19) product concept : concept based upon the quality of product

20) marketing concept : concept based upon the requirement of the customer

21) 4c concept : concept based upon the coordination and cooperation between
companies in specified industries

22) Global branding : brand which have to sell globally across countries

23) Glocalisation : global + local means brand which is globally sold is sold by taking
into consideration local requirement

24) X generation , y generation : types of generation born in America

25) Baby boomers : generation of people born in America in 1970s

26) Private labels : brand which are sold by organized retailers themselves and not
sold by the companies eg : food world selling its own products

27) Marketing myopia : finding a medium of how to solve the problem using
different medium

eg: hole to be made, medium :anything screwdriver using to make a hole or pencil to
make a hole, ultimately marketing myopia is to solve the issue of making hole
medium may be anything

28) Primary data in marketing research : any data made freshly to be used on spot

29) Secondary data : using old data to prepare for primary data usage

30) Porters generic model : cost , differentiation, focus, retained earnings

31) Cost : product being sold and strategy being made based upon cost

32) Differentiation : strategy being designed specially to make a differentiate between

products
33) Focus : strategy made based upon core competency

34) Retained earnings : strategy designed basically on the basis of earning retained
based upon profits ie profits being retained by the company for future use

35) Holistic marketing concept : concept based upon entire geometry of life, means
every aspect covered completely in the concept

36) STP (segmentation, targeting, positioning)

37) Targeting : based upon the target on whom you want to sell the brand, which type
of customer

eg : focus group, opinion leaders etc

38) Focus group : group which focuses on particular areas like clothes, sports

39) Opinion leaders : leader whom everyone approaches to get advise from

40) Positioning : area where brands are positioned to sell eg : 10rs, 5 rs, 500 rs

41) Supply chain management : it is the chain from distributor, wholesalers, retailer,
customer

42) White goods : good which are sold at a high cost eg : refrigerator, tv, anything
which is made on stell, iron content, including even shelves, godrej. Washing
machines

43) Positioning is also done on other areas like price, differentiation, and focus

44) perfect relationship management : it can be defined as something when 2 or more

parties come together and think for on behalf of their companies and come out
with better solutions either through collaboration or through cooperation

45)collaboration : this is defined as 2 or more companies considered competitors in

the market, come together to solve industry problems

46) perfect relationship management : a relationship where companies 2 or more join

hands together for a common cause
47) trust : it is something which binds people together without arousing resentment
while working with each other

48) participative marketing concept : it is a conceptual tool to determine the

complementors, competitors for the company and help company to provide
solutions to the existing problems in the industry it represents

49) job entry : any entry made by the employee on the job that she has been enrolled
while joining at the first date in the company

50) job enhancement : any job which is done by an employee which enhances the
reputation of the employee and the company is job enhancement

51) job rotation ; any job which an employee does on rotational basis by taking up
different tasks in the company is job rotation

52) job enlargement : any job taken up by the employee of a company which is done
in addition to the job he has been assigned to is job enlargement

53) job work: any job taken by the company employee is job work

54) brand : it is defined as something which personifies the personality of the product
of the company it represents

55) product : anything which highlights the companies inner strength is called as
product

56) marketing : meeting needs profitably

57) needs : anything which satisfies the normal desires of a person is called as needs

58) want : anything which satisfies the entire portion of desires either fully or
partially which can also be future desires of a person is called as want

59) private label : any product designed by the retail industry segment not in tie up
with the companies is called as a private label

check out further definitions in the website of

http://www.themanagementor.com/index.asp

bye

jagadish