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The main reason for churn was that their PC already met their needs .
Reasons for churn Percent churners in strong agreement**
45
61 58 38 33 28 26 25 24 23
15 8 12
How can we better get users past the initial trial hump?
No interest in content Typing difficulty Navigation difficulty Slow speeds Screen size Ambiguous pricing Difficult search
Opportunity for Internet enabled consumer electronics (cameras, VoIP phones, portable music players, etc.)
Cellular (3GPP)
1G Analog 2G TDMA 3G CDMA LTE
802.16d
802.16e
802.16m
802.11a/b/g
802.11n
Uplink
5.4 Mbps 5.8 Mbps
Spectrum
licensed licensed unlicensed
licensed
licensed
Rule of thumb: the actual capacity (Mbps per channel per sector) in a multi-cell environment for wireless technologies is ~ 20-30% of the peak theoretical data rate.
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* Peak data rates are theoretical and assume zero path loss similar to 100 Mbps Ethernet. Data rates are calculated directly from the indicated air interface specification. ** IEEE 802.16m Systems Requirements Document sets 300 Mbps as the minimum peak data rate for the given configuration. Intel estimates rates could reach 400 Mbps.
Backward Compatibility
Definition: Ways to make new and legacy technologies share radio and/or core network resources Backward compatibility at air-interface level:
Allows new RAN to co-exists with the old one at the same frequency channel
1xEV-DO Release 0
1xEV-DO Release A
1xEV-DO Release B
HSDPA FDD-TDD
HSUPA FDD-TDD
3G
2.5G IS-95B
cdma
HSCSD
GPRS/ EDGE
iMode
802.11a
802.11b
2G
IS-95A CDMA
GSM
IS-136 TDMA
PDC
10
CN
PSTN
GMSC
PSTN
C
HLR
MSC/ VLR A
BSS
BSC Abis BTS Um BTS
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GPRS Introduction
PSTN
PSTN
Internet PDN
Gi
CN
GMSC
PSTN
C
HLR/ HSS
Gc Gr
GGSN
Gn
D MSC/ VLR
Gs A Gb
PCU
SGSN
GERAN
BSC Abis BTS
BTS
Um
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GPRS/EDGE has air-interface backward comparability with GSM But requires a new packet core
3G Introduction
PSTN CN
PSTN
Internet PDN
Gi
GMSC
PSTN
C
HLR/ HSS
Gc
GGSN
Gn
D MSC/ VLR
Gr
Gs
SGSN
A Gb
Iu-cs
Iu-ps
GERAN
PCU
UTRAN
RNC Iub
NB
NB
Um
Uu
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3G has no air-interface backward comparability with 2G but UTRAN can interwork with legacy packet and circuit cores
EPC
S1-MME
E-UTRAN
S1-U X2 E-NB LTE-Uu E-NB
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LTE has no air-interface backward comparability with 2G/3G and requires a whole new evolved packet core (EPC)
AAA
Optional HA
R3-AAA
R3-MIP
Internet PDN
ASN GW
R6
WiMAX BS R1
R8
WiMAX BS
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ASN GW BS
Service Flow Management Security Key Receiver RRC PMIP Client Location Register IdleIdle-Mode & Paging Control
AAA Client
R6
Authentication Relay Handover Function Authenticator Service Flow Authenticator
R3
DHCP Proxy/Relay Security Key Distributor
Base Station
R4
16
UTRAN
SGSN
MME
S4
S-GW
S7c
S5
P-GW
SGi
Internet
GERAN
Gr
AAA/ HSS
S7
PCRF
EPC
S7a S2a
Ta*
WiMAX ASN
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LTE and WiMAX interworking with legacy 2G/3G systems identically using the new evolved packet core (EPC)
WiMAX
None with 2G or 3G
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Work
Hot Spot
LTE/EPC
SGSN HSS S3 S6a
UTRAN
S1-MME
Serving Gateway
S5
PDN Gateway
SGi
ASN
MS
R1
BS
R6
R3 -A AA
AAA
WiMAX
ASN GW
R3R3-MIP
HA
(Optional)
E.g. , IP , PPP
E .g. , IP , PPP
PDCP
PDCP
GTP -U
GTP -U
RLC MAC L1
UDP/IP L2 L1 S1-U
UDP/IP L2 L1
UDP/IP L2 L1 S5
UDP/IP L2 L1
UE
E-UTRAN
Serving GW
PDN GW
SGi
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* LTE/SAE diagram source: 3GPP ** WiMAX diagram source: WiMAX Forum Network Spec Release 1.0.
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LCS Client
Le
AS
Sh
C, D, Gc, Gr
BGCF
CS Mk Mg Mk
I-CSCF Cx Mw
LRF
Mj
BGCF
Mi Cx Dx Mg Mr Mw S-CSCF Dx
HSS SLF
ISC
Mm
Ml
IMSMGW Mn Mb MRFP Mp Mb Mb Mb
MGCF
Dh
E-CSCF
Mw MRFC P- CSCF
Mx
Mi
Rx Gm
Mx
IBCF Ici Ix
Mx
BGCF
TrGW
UE
Izi Ut
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Internet+ Model
Internet Application Provider
Unlimited application media Only major source of data traffic Substantial & phenomenal growth Control of data content
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M-WiMAX M-WiMAX Universal Universal Service Service Interface Interface (USI) (USI)
USI_Request (QoS, Profile, Location, etc)
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Closing Statements
Mobile Internet is driving the need for mobile broadband Mobile broadband solutions all have the same ingredients (OFDMA/MIMO, all-IP networks). Following physics law, they will have similar performance Emerging mobile broadband technologies require all new packet core network and the legacy networks are not reusable There is no backward compatibility of emerging mobile broadband airinterfaces with legacy (2G/3G) air-interfaces Identical interworking is possible with the legacy 2G/3G systems regardless of the mobile broadband technology of choice Available today, WiMAX/WiFi offer a cost-effective solution for enabling ubiquitous mobile Internet that can interwork with legacy 2G/3G systems
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