BY SUZANNE CASSIDY

Staff Writer
scassidy@lnpnews.com
When Melissa Palermo-Spero
was in high school, she and her
father were among those who
protested against the building of a
Walmart Supercenter in Ephrata.
I was all about ght the pow-
er, and standing up to them, she
recalled, noting that she thought
Walmart would be detrimental to
our downtown.
The Ephrata Walmart opened in
1999 at Routes 322 and 222, east of
the borough.
Three years before, a Walmart
Supercenter opened on Lincoln
Highway East, in East Lampeter
Township.
Lancaster Countys third
Walmart opened in 2003 on Fruit-
ville Pike in Manheim Township.
The arrival of Walmart stores
in this county was thought to spell
doom for small businesses.
But 10 years on, the verdict on
the so-called Walmart effect
here is mixed.
Tom Baldrige, president of The
Lancaster Chamber of Commerce
& Industry, said Walmarts arrival
has not been the death knell to
small businesses and small towns
that people had predicted.
While there is no doubt some
small businesses felt the pain of
the competition, Baldrige said,
others doubled up their efforts on
pricing, put emphasis on customer
service and found a niche with a
more unique product line.
As for the fears that Walmart
was going to empty our small
towns, one has to look no further
than the success of the City of Lan-
caster and the boroughs of Lititz,
Ephrata, Mount Joy, Manheim
and Elizabethtown to see that they
have all managed to develop their
own uniqueness quite nicely and,
arguably, are seeing more activity
today than a decade ago.
The Manheim Township and
East Lampeter Township Walmart
stores are members of The Lan-
caster Chamber.
The Ephrata store belongs to the
Ephrata Area Chamber.
Palermo-Spero now owns The
Fun-est Toy Store Ever! in Ephrata.
She opened her store in 2006.
Its housed in the East Main Street
building formerly occupied by Spre-
cher Hardware, which closed a year
after Walmart came to Ephrata.
Dave Sprecher told Lancaster
Newspapers in 2005 that big-box
stores had doomed his business.
Had the store not faced compe-
tition from giant retailers, Sprech-
er said, we probably would have
been able to hang on.
Palermo-Speros business has
ourished it was named one of
the ve best toy stores in the Unit-
ed States by a travel website.
But she said Walmart has sort
of divided the clientele. Walmarts
main customer is very dollar-con-
scious, she said.
For others, she said, Walmart is
a necessary evil almost. ... Theyll
do as little shopping as they can
there, but still frequent the people
they have a relationship with.
She said she has won customers
by doing the things we do best
creating relationships, certainly
offering assistance, advice and
knowledge. ... God help you if you
need some personal assistance at a
big-box store. Youre just not going
to get it.
Changing marketplace
Despite the success of her own
store, Palermo-Spero said she
thinks that some of the fears she
and others had about Walmarts im-
pact on Ephratas downtown have
been realized.
If there were no Walmart, if
you needed X, Y and Z, you would
go to the stores that sold that. You
wouldnt go to that one-stop shop.
People will complain about
parking in downtown Ephrata, she
said, and then go to Walmart and
park what feels like a mile away
from the stores entrance.
I think people forget that when
people spend money at Walmart,
its leaving the area, Palermo-Spe-
ro said. Its going to Arkansas.
Wal-Mart Stores Inc. is based in
Bentonville, Ark.
According to the Retail Mer-
chants Association, 45 cents of ev-
ery dollar spent at a local business
is reinvested locally.
Small businesses now have to
compete against not only big-box
stores such as Walmart and Target,
but against Amazon and other on-
line retailers.
But Walmart often is singled out
because of the pressure it puts on
its suppliers to produce goods at a
lower price.
As the worlds largest retailer,
Wal-Mart Stores Inc. has tremen-
dous buying power, said Jeffrey
Podoshen, associate professor and
chair of business organizations and
society at Franklin & Marshall Col-
lege.
Its Wal-Marts way or the high-
way if you want to be a supplier to
Wal-Mart, Podoshen said.
Small mom-and-pop stores dont
have anywhere near the power in the
marketplace, he added. If youre a
mom-and-pop retailer in Ephrata,
Lititz, or Lancaster, youre going to
have to differentiate yourself and
provide what Walmart doesnt pro-
vide service or high quality.
No ones going to out-Walmart
Walmart, Podoshen said.
Businesses, including family-
owned pharmacies and mom-and-
pop grocery stores, that sell the same
products as Walmart will nd it hard
to compete, the professor said.
For instance, Podoshen said,
hes heard from a number of sourc-
es that the mammoth retailer sells
roughly a quarter to a third of all
toothpaste sold in America. Wal-
Mart doesnt divulge sales num-
bers for specic product lines.
Specialty stores, and stores that
sell local products, have a better
chance of surviving, he said.
Podoshen said people dont
often recognize the effects that
Walmart has on our communities.
Keys to competing
Wal-Mart spokesman William
Wertz acknowledged there is usu-
Small marts stand up to Walmart
CMY E 1
TUESDAY, NOVEMBER 26, 2013, LANCASTER, PA.
Local Small Business
E
I NTELLI GENCER J OURNAL/ LANCASTER NEW ERA
A PREVIEW FOR
SMALL BUSINESS
SATURDAY: NOV. 30
BY RYAN MELLON
Staff Writer
rmellon@lnpnews.com
Without the advent of social
media, James Futty said he would
be promoting the old fashioned
way.
The co-owner of The Fridge,
a craft beer, bottle shop and at-
bread pizza cafe, said hed be re-
lying on mailings, print media and
word of mouth.
Instead, Futty and other small
business owners have turned to
social media as a fast, simple way
to engage existing and potential
customers.
After utilizing the mostly free
tools for about two years, we re-
ally have our nger on the pulse of
how to interact with the public,
said Futty.
Futty is among the many busi-
Connecting online:
Social media get
word to customers
BY CHAD UMBLE
Staff Writer
cumble@lnpnews.com
Every business seeks a niche,
its own specic combination of
products and services that can set
it apart.
However, by offering some-
thing unique or hard to nd, some
companies practically create a
marketplace all their own, too.
Four such local small business-
es provide some examples and les-
sons for how to succeed by nding,
then exploiting, a niche.
When you have a niche, you
have to do it well, said Don Long,
an owner of New Holland Church
Furniture.
You have to be consistent, un-
derstand your business and do it
well every time.
While the market for products
or services such as church fur-
niture, pipe organ repairs, kick
scooters or pipe-tting elbows
may be limited, local companies
have carved out successful busi-
nesses selling them.
Long said New Holland Church
Furniture, which began in 1919
as a millwork operation, has been
able to expand even as it has in-
creasingly limited the kind of
work it does.
While it made its rst pews in
the 1950s, the rm continued doing
custom millwork for homes.
But 10 years ago, the 50-em-
ployee New Holland rm stopped
making anything but church furni-
ture, a move that shrank its base of
potential customers.
Obviously, as you might ex-
pect, the church furniture market
is quite small, Long said.
Furthermore, while the rm
now sells only church furniture,
its biggest selling point is a very
specic kind of church furniture:
the radius pew, a long, continuous
pew that is arced to t the contours
of any sanctuary.
We felt there was a niche there
to replace radius pews, and no-
Finding success in a niche
These businesses develop a marketplace for their services
Andy Blackburn/Staff
Marty Heisey / Staff
Suzette Wenger / Staff
Owner Melissa Palermo-Spero stands among the offerings of The Fun-est Toy Store in Ephrata.
The Fridge owners James Futty, left, and Kevin Brown look at a
Facebook page they use to promote their business.
Larry Pruett, president of Columbia Organ Works, is anked by
employees Ian Felpel, left, and Kirk Garner, right, in front of an organ
they helped restore at St. Peters Roman Catholic Church in Columbia.
Local stores show they can hold their own with the right products, service
Please see WALMART, page E3
Please see SOCIAL MEDIA, page E7 Please see NICHE, page E8
Off. Rt. 322 in Blue Ball 717.351.0015 fowerandhome.com
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November 29 & 30
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CMY E 2
As a Lancaster County consumer, you are a key part in helping our small businesses thrive. By shopping or dining
at one of our small businesses this November 30th, youre showing your support for all the small communities
around you. This means you could be helping local entrepreneurs offer more jobs, which in turn invigorate the
economy. Last year, over 100 million people came out to shop at independently-owned small businesses on that
day. This year, go out and support your favorite small business and search for savings on unique merchandise
while experiencing spectacular service a cornerstone of many small businesses.
Its simple! Shop or dine at the local small businesses in this section. Your support will help to create jobs, power
the economy and invigorate our communities. And thats what makes Small Business Saturday a success.
Small Business Saturday is the Saturday after Thanksgiving and it sits between Black Friday and Cyber Monday.
This year, it falls on November 30th.
Business Address Town Zip
AAA CENTRAL PENN 804 ESTELLE DRIVE LANCASTER 17601
AAA VACUUM AND SEWING CENTER 1357 FRUITVILLE PK LANCASTER 17601
AMERICAN FLAG SHOPPE 2124 OLD LANCASTER PK REINHOLDS 17569
BR BOOKS 1933 FRUITVILLE PK LANCASTER 17601
BRENDEES IRISH PUB 449 WEST LEMON ST LANCASTER 17603
BREWERS OUTLET 111 BUTLER AVE LANCASTER 17601
BREWERS OUTLET 1240 MILLERSVILLE PK LANCASTER 17603
BREWERS OUTLET 1948 LINCOLN HWY EAST LANCASTER 17602
BRIGHTON AT KITCHEN KETTLE 3529 OLD PHILADELPHIA PK INTERCOURSE 17534
CASH AND CARRY ELECTRIC SUPPLY 306 SOUTH HESS ST QUARRYVILLE 17566
CENTRAL MARKET 23 NORTH MARKET ST LANCASTER 17603
CHOO CHOO NUTS 444 EAST ROSEVILLE RD LANCASTER 17601
CLEMINTINES 25 E MAIN ST LITITZ 17543
COMMUNITY OF OASIS @ BIRD IN HAND 60 N RONKS RD, SUITE J RONKS 17572
CONSIGNMENT WORKS 1353 FRUITVILLE PK LANCASTER 17601
DISCOUNT MATTRESS 1724 COLUMBIA AVE LANCASTER 17603
DOE RUN FURNITURE 124 DOE RUN RD MANHEIM 17545
DOGSTAR BOOKS 401 WEST LEMON ST LANCASTER 17603
DUTCH COUNTRY PANTRY DUTCHCOUNTRYPANTRY.COM
EBERSOLE VACUUM 20 BEAVER VALLEY PIKE WILLOW STREET 17584
ELLAS PLACE 825 SOUTH MARKET ST ELIZABETHTOWN 17022
EM HERR - COLUMBIA 1786 F COLUMBIA AVE COLUMBIA 17512
EM HERR - WILLOW STREET 14 HERRVILLE RD WILLOW STREET 17584
FIFTH AVENUE CARDS JC PENNEY WING, PARK CITY CTR LANCASTER 17601
FILLINGS 681 HARRISBURG AVE LANCASTER 17603
FINCH JEWELERS 1841 COLUMBIA AVE LANCASTER 17603
FLOWER & HOME MARKETPLACE 196 BROAD ST BLUE BALL 17506
FURS BY SUSAN 1 FREDERICK ST HANOVER 17331
GOCHNAUERS APPLIANCE 5939 MAIN ST EAST PETERSBURG 17520
GREEN MOUNTAIN CYCLERY 285 SOUTH READING RD EPHRATA 17522
HINKLES PHARMACY 261 LOCUST ST COLUMBIA 17512
HINKLETOWN SEWING 232 WANNER RD EPHRATA 17522
INITIALLY YOURS BY MEG 245 BLOOMFIELD DR, STE 104 LITITZ 17543
INTERSTATE ALL BATTERY CENTER 2359 OREGON PK LANCASTER 17601
JB HOSTETTER 1225 WEST MAIN ST MOUNT JOY 17552
JENS POTTERY DEN 711 OLD HICKORY RD LANCASTER 17601
KAUFFMANS FRUIT FARMS 3097 OLD PHILADELPHIA PK BIRD IN HAND 17505
KENS GARDENS 3552 WEST NEWPORT RD INTERCOURSE 17534
KENS GARDENS 2467 OLD PHILADELPHIA PK SMOKETOWN 17602
KIMRICK LANDSCAPE 1135 BEAVER VALLEY PK LANCASTER 17602
KNIGHT & DAY DINER 3140 LITITZ PK LITITZ 17543
Business Address Town Zip
KREAMER BROS. FURNITURE 328 WEST MAIN ST ANNVILLE 17003
LA NAILS 1874 NORTH FRUITVILLE PK LANCASTER 17601
LANCASTER CHAMBER OF COMMERCE 100 S QUEEN ST LANCASTER 17603
LANCASTERHISTORY.ORG 230 N PRESIDENT AVE LANCASTER 17603
LA-Z-BOY FURNITURE GALLERIES 1484 HARRISBURG PK LANCASTER 17601
MARTIN APPLIANCE 4216 OREGON PK BROWNSTOWN 17508
MARTIN APPLIANCE 1717 WEST MAIN ST EPHRATA 17522
MARTIN APPLIANCE 2318 BEAVER VALLEY PK QUARRYVILLE 17560
MIESSE CANDIES 118 N WATER ST, STE 102 LANCASTER 17603
MIESSE CANDIES 1284 LITITZ PK LANCASTER 17601
MORR OUTDOORS 2298 WILLOW STREET PK LANCASTER 17602
NEFFSVILLE FLOWER SHOPPE 2700 LITITZ PK LANCASTER 17601
OLDE MILL HOUSE SHOPPE 105 STRASBURG PK LANCASTER 17602
OLETOWNE JEWELERS 1212 MILLERSVILLE PK LANCASTER 17603
OREGON DAIRY 2900 OREGON PK LITITZ 17543
PA TOY ACADEMY 705 OLD HICKORY RD LANCASTER 17601
REAM JEWELERS 58 N QUEEN ST LANCASTER 17603
RISTENBATT VACUUM 1038 LANCASTER RD MANHEIM 17545
RMH COINS 109 EAST MAIN ST EPHRATA 17522
SAMS MAN CAVE 2207 LINCOLN HIGHWAY EAST LANCASTER 17602
SATURDAYS MARKET 3751 EAST HARRISBURG PK MIDDLETOWN 17057
SHOWCASE OF FASHIONS 301 E ORANGE ST LANCASTER 17602
SILVER MOON GALLERY SOUTH WING, PARK CITY CTR LANCASTER 17601
SONNIES SECRET 22 E MAIN ST REAR LITITZ 17543
STAUFFERS OF KISSEL HILL 301 ROHRERSTOWN RD LANCASTER 17603
STAUFFERS OF KISSEL HILL 1050 LITITZ PK LITITZ 17543
STAUFFERS OF KISSEL HILL 1850 OREGON PK LANCASTER 17601
STERMER BROTHERS STOVES & SPAS 1330 HARRISBURG PIKE LANCASTER 17603
STRASBURG TOYS & COLLECTIBLES 350 HARTMAN BRIDGE ROAD RONKS 17572
TWICE FOUND CONSIGNMENT 157A EAST KING ST LANCASTER 17602
UPTOWN PETZ 2351 OREGON PK LANCASTER 17601
VELESKA JEWELRY 2359 LINCOLN HWY EAST LANCASTER 17602
VINTAGE ON MAIN 135 EAST MAIN ST NEW HOLLAND 17557
VSM SPORTS CARD OUTLET 2160 LINCOLN HWY EAST LANCASTER 17602
WEARHOUSE CONSIGNMENT 329 MAIN ST LANDISVILLE 17538
WHITE HORSE MILL ANTIQUES 107 CAMBRIDGE RD WHITE HORSE 17527
WHOLE LIFE BOOST NATURAL FOODS 2078 BENNETT AVE LANCASTER 17601
WILEYS PHARMACY 903 NISSLEY RD, SUITE C LANCASTER 17601
WILEYS PHARMACY 507 LEAMAN AVE MILLERSVILLE 17551
WILEYS PHARMACY 112 TOWNSEDGE DR QUARRYVILLE 17566
WILEYS PHARMACY 300 HISTORIC DR STRASBURG 17579
Small Business Saturday is a day for everyone from the business owners who create jobs to the customers who
buy locally to support small businesses that invigorate the economy and keep our communities thriving.
It began in 2010 when American Express founded Small Business Saturday to help small businesses get more
exposure during one of the biggest shopping weekends of the year.

Information taken from www.shopsmall.com
E3 TUESDAY, NOVEMBER 26, 2013 INTELLIGENCER JOURNAL / NEW ERA, LANCASTER, PA. Local Small Business
ally a great deal of anxiety
when a Walmart moves in be-
cause of the criticism weve
had from special interests,
including unions.
But Walmart often has a
benecial effect on a lo-
cal economy, revitalizing
shopping centers and areas
where business activity was
lagging, Wertz asserted.
The notion that you cant
have a small business op-
erating successfully near a
Walmart just isnt backed up
by fact, he said.
Wertz said the managers of
its local stores arent aware
of any issues involving compe-
tition with local businesses. ...
Our general merchandise
store on Fruitville Pike is not
a competitor to the nearby
Giant, which may not be con-
sidered a local store, but its
based in Carlisle.
Other locally owned busi-
nesses, such as Stauffers of
Kissel Hill, are apparently
doing well, Wertz said.
The small businesses
near our stores generally
have products or services
that we dont offer or are
strong in areas where we
dont compete, he said.
From restaurants, salons,
banks and orists to book-
stores, specialty grocers and
others, there are dozens of
small business categories
that often benet from a loca-
tion near Walmart.
One other signicant benet
Walmart offers is employment.
The three Walmart stores here
have a total of 800 workers.
That means Walmart is
pouring millions of dollars of
payroll into the local econo-
my, though Wertz declined to
specify the amount.
The retailer also is a signif-
icant taxpayer, though Wertz
declined to disclose those
numbers too.
County records, though,
show how much Walmart
pays in one kind of tax
property tax.
The Ephrata store, assessed
at $9.8 million, pays $239,000 a
year. The East Lampeter store,
assessed at $9.8 million, pays
$193,000 a year.
Both are stand-alone
stores owned by Wal-Mart.
Wal-Mart leases the Fruitville
Pike store, part of Hawthorne
Center, and pays more than
$155,000 toward the centers
property tax bill.
Successful strategies
Kathy Dukeman, owner of
Abundant Treasures consign-
ment store in Ephrata, has
found success by doing what
Wertz said she offers what
Walmart doesnt.
Dukeman describes her-
self as not a Walmart-hater.
She thinks the retail giant has
absolutely had an impact on
other small businesses, but
not on hers.
Walmart has Walmart
clothes, Dukeman said. You
want top-end clothes, youre
going to nd them at consign-
ment stores.
Among her customers are
Axl Rose and the other mem-
bers of Guns N Roses who
came in a year or so ago.
Dukeman didnt know who
Rose was until a band mem-
ber told her. He bought a white
dress shirt from her store.
Being different, she
said, is the key.
That, and making keys,
said Paul Burkholder, of
Ephrata East End Mart, a
family-owned hardware store.
Ephrata East End Mart also
is known as the ladder store,
because of the brightly hued
ladders arrayed out front.
Since Walmart moved in,
we make more house keys
and car keys than before, he
said. The ones that Walmart
makes dont work.
Burkholder said that
Walmart actually has brought
more trafc to his store.
And Walmart does send
people up here if they dont
have something, he said.
We do a lot of paint- and
stain-matching. One lady
brought her burgundy purse
and said, I want to match my
trim to that.
Ephrata East End Mart
was started 47 years ago by
Burkholders father, David H.
Burkholder, and now is owned
by Paul and his three sisters:
Rhoda, Orpha and Virgie.
To survive so long in the
face of competition from
much larger retailers takes
exibility and customer ser-
vice, Paul Burkholder said.
You have to change. ...
And you get what your cus-
tomers ask for. You have to be
nice to your customers. They
can go somewhere else.
He said he wasnt worried
when Walmart moved in, and
he told people so.
I think under their breath
they were thinking, What,
are you nuts?
Sure, he said, someone
might nd a cheaper ladder at
Walmart. But, he said pointed-
ly, You want a cheap ladder?
His store buys ladders di-
rectly from Werner Co. every
couple of months.
He can sell some quality
ladders for less than larger
stores because he doesnt
have their overhead, he said.
And he has a deeper inven-
tory of quality ladders than
big-box stores, he said, not-
ing that when people want a
good ladder, they dont want
to have to wait to buy it.
Paul Newcomer, co-owner
of Grauers Paint & Decorating
on Lincoln Highway East, can
see the East Lampeter Town-
ship Walmart from his store.
Walmarts presence hasnt
had much impact on his busi-
ness; other big-box stores, such
as Lowes, are a little more
concerning to us, he said.
Grauers counters the com-
petition from big-box stores
by providing something they
dont, Newcomer said.
If you buy a can of paint
from us, you get more than
whats in that can of paint,
Newcomer said,
He noted that his paint
department staff members
average 20-to-30 years in the
business and offer product
knowledge and skilled color
consultation.
The Walmart thing is
an issue, and I understand
it, Newcomer said, noting
that some businesses, quite
frankly, just cant compete.
Walmart
Continued from E1
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E4 TUESDAY, NOVEMBER 26, 2013 INTELLIGENCER JOURNAL / NEW ERA, LANCASTER, PA. Local Small Business
BY SUDIP BHATTACHARYA
Staff Writer
sbhattacharya@lnpnews.com
As a boy, Lin Weaver
would follow his grandfather
Henry Martin around Shady
Maple Farm Market as he
would talk with customers.
He loved to talk to cus-
tomers and get to know them
and provide for them, said
Weaver.
Weaver saw rst-hand an
example of a good business-
man and a good person from
watching his grandfather.
To this day, Weaver takes
those lessons and uses them
to continue Shady Maples
success.
And what a success it has
become.
From its modest start by
Martin as a roadside produce
stand in front of his house in
1963, Shady Maple now em-
ploys 800 people.
Todays lineup includes a
grocery store, bakery, cafe,
furniture store, gift shop, and
of course, the smorgasbord
restaurant, which serves ev-
erything from steak to cat-
sh.
We supply a family ex-
perience to employees and
to the customers, explained
Weaver, a co-owner.
People come in and they
feel that we care about them.
Theyre not just a number.
Shady Maple in East Earl
is one of many businesses
that started small in Lancast-
er County and ended up as a
far larger, regional success.
Turkey Hill Dairy, based
in Conestoga, has become
nationally known, with its ice
cream sold in 43 states and its
iced tea sold in 49.
The dairy makes the
fourth-largest-selling premi-
um-brand ice cream in the
country.
I enjoy what we repre-
sent, and the loyalty of the
brand here, said spokesman
Andrea Nikolaus. And who
doesnt like ice cream and
iced tea?
It was 1931 when Armor
Frey began selling milk out
of the back of his car to neigh-
bors on Turkey Hill, west of
Conestoga.
Similar to Shady Maple,
Frey focused on the custom-
ers and getting them the best
product possible.
In 1947, Freys three sons,
Glenn, Emerson, and Charles,
bought the business.
In 1956, after they started
producing ice cream, they be-
gan establishing routes to sell
the ice cream to their custom-
ers.
Emerson based the com-
panys principles on the life
instructions contained in a
Bible chapter, Romans 12.
Its dictums include:
Work hard at your busi-
ness, but keep a proper bal-
ance between your fervor
for it and the Lords business,
which you are also doing.
Be happy when the other
fellow is successful. Be sym-
pathetic with those who are
having a hard time of it.
Bless those who levy taxes
and controls, those who take
your customers, your mar-
ket, or your money. Dont get
angry about it.
We stuck to our endur-
ing principles said Nikolaus.
Look at us now still going
strong. Still believing in the
core values that we have.
Lancaster Laboratories is
another example of a com-
pany that has grown well
beyond Lancaster County. In
this case, it has an interna-
tional presence.
The Route 23 facilitys
original size was 2,500 square
feet, staffed by a mere three
employees when it was
founded in 1961.
It went global in 2007 by
acquiring the 100-employee
Microchem Laboratories in
Ireland.
The worldwide nature of
its work was reinforced in
2011 when Lancaster Labs
was bought by Belgium-
based Eurons Scientic.
While growing overseas,
Lancaster Labs has expanded
here too, enlarging its local
plant 12 times.
Now it has nearly 350,000
square feet of buildings here,
staffed by more than 1,000
employees.
Its founder, the late Earl H.
Hess, had an impact not only
on his company but his com-
munity too.
Hess also was the chair-
man of The Lancaster Cham-
ber of Commerce & Industry,
vice chairman of the Pennsyl-
vania and U.S. chambers, and
chairman of the state delega-
tion to the 1986 White House
Conference on Small Busi-
ness.
He was also named Busi-
ness Leader of the Year by
the Pennsylvania Chamber in
1988.
Besides being a pioneer in
the lab business, Hess was a
trailblazer in workplace con-
ditions as well.
For instance, Lancaster
Labs was the rst private
business in the county to es-
tablish an on-site child-care
program.
Chemistry was not a sub-
ject that was taken up by fe-
males when I was a student
and its a very popular major
now, Hess said in 1989.
Hess saw the child-care
program as a way for young
female employees to have a
family while keeping their
professional career active.
Thats rewarding to see,
said Hess.
Sheryl Holzbauer of Wil-
low Valley Associates is an-
other believer in changing
with the times while staying
true to ones values.
Its great to be part of
something thats willing to
change and reinvent, ex-
plained Holzbauer, an execu-
tive vice president and grand-
daughter of Willow Valley
Associates founders.
If you have the basics
down, you can change the
peripherals so long as you
keep the core values at the
heart of everything.
Willow Valley Associates
started out in 1966 as a 30-
room motel opened by John
and Florence Thomas.
In 1967, they added a 100-
seat restaurant, and through
the 1970s, they kept adding
rooms. The size of the inn was
doubled in 1987.
The inn was razed in De-
cember 2012, but Willow Val-
ley operates the DoubleTree
Resort by Hilton at the com-
plex, and also has two hotels
in Harrisburg.
Holzbauer said her grand-
parents and parents thrived
because they looked for
what people wanted and re-
sponded to it and just gave
more.
It was a lot of relationship
building.
That was the case with the
Thomas familys decision to
start the Willow Valley retire-
ment community.
The retirement commu-
nity was started in 1984, after
hotel guests kept remarking
on what a good place Lancast-
er was to retire.
(Today the retirement
community is owned by a
separate nonprot company.
Another Thomas-family rm
manages the retirement com-
munity.)
The community was struc-
tured differently than other
retirement facilities.
It was very different. It
wasnt built on a hospital ver-
sion, not like on an institution-
al model which was common,
but more on a hospitality
model, Holzbauer said.
It was pretty ground-
breaking back then.
Changing with the times
while remaining true to core
values likewise has been a key
to the success of Stauffers of
Kissel Hill.
Thats the view of Don
Oberholtzer, a co-owner and
grandson of founder Roy
Stauffer Sr.
Stauffers of Kissel Hill has
grown from a Lititz Pike fruit
stand in 1932 to an eight-lo-
cation business that employs
1,000 people.
Were still a local com-
pany, and all of our stores
are within close geographical
proximity, he explained.
One of the things that has
continued through the gen-
erations is our high standard
of service.
Its core values also include
integrity, and dealing hon-
estly and fairly, said Ober-
holtzer.
As for Weaver, he brings
his own kids to Shady Maple.
Every change I get, I
bring them in, he said, to
get to know the people, to ex-
perience the environment.
But if none of his children
want to become co-owners
someday, thats ne.
I never want to force
something on them that
theyre not passionate about,
said Weaver.
From small beginnings, some
businesses become big success
S. Holzbauer Earl Hess Emerson Frey Lin Weaver
CMY E 4
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E5 TUESDAY, NOVEMBER 26, 2013 INTELLIGENCER JOURNAL / NEW ERA, LANCASTER, PA. Local Small Business
BY LAURA KNOWLES
Correspondent
Being a small town isnt
always easy. There are many
challenges to keeping the
town vibrant, active and busy.
In Lancaster County, many
of the small towns have dis-
covered an important key to
prosperity.
Its small businesses.
Small towns like Ephrata
are dependent on our small
businesses more than ever,
says Ephrata Borough man-
ager Bob Thompson.
We have had to deal with
many changes and the loss
of some of our larger busi-
nesses. Thats why we rely
more than ever on small busi-
nesses.
At one time, Ephrata
one of the largest small towns
here with a population of
13,394 had several main
anchors in the community.
The most notable were
J.C. Penney and D&E Com-
munications. Both of those
businesses, which employed
numerous people, are gone.
Also gone are landmark
businesses like the Doneck-
ers stores and restaurant and
Sprechers Hardware.
The solution, Thompson
says, has been to nd new
uses for those spaces and
create a new environment
of small businesses to keep
Ephrata thriving.
When D&E was sold, the
grand Brossman building
downtown D&Es head-
quarters was left with sev-
eral empty oors.
At the time, Lilys on Main
restaurant was on the second
oor. Owner and chef Steve
Brown and his wife, Karen,
restored the signicance of
the structure by creating an
entertainment hub there.
Now theres ne dining
at Lilys and rst-run digital
movies and concerts at the
Ephrata Main Theatre.
Steve demonstrates how
important small business is
to Ephrata, says Thompson.
He even runs the concession
stand at the community pool.
As Brown explains, he has
decided to invest in Ephrata
and make a difference in
the small town. In turn, he
hopes that people will stay in
Ephrata to see a movie, eat
dinner or go to a concert.
Thompson notes that
many Ephrata businesses try
to create a niche.
The building once oc-
cupied by Penney is now a
child-oriented center, with
a toy store across the street
and other kid-friendly spots
nearby.
Even cupcakes have found
their little corner of the
world, with Scratch Cupcakes
drawing a sellout crowd for
the sweet treats.
Not far away, Lititz Bor-
ough has found its niche as the
Coolest Small Town in Ameri-
ca, and the town and its busi-
ness community have been
capitalizing on the honors
awarded by Budget Travel.
It doesnt hurt that Lititz is
known for its Wilbur Choco-
late and Sturgis Pretzels,
along with new brewpubs,
bakeries, gourmet shops and
even a cafe dedicated to choc-
olate.
With a population of 9,385,
Lititz is a blend of history,
larger businesses and a busy
downtown that attracts big
crowds for events like Hal-
loween parades, the Fourth of
July, zombie runs and bicycle
races.
Every second Friday, the
town is elbow-room-only with
crowds that gather for wine-
tastings, entertainment, shop-
ping and food.
We have a good mix of
retail, eateries, service busi-
nesses, very active service
organizations, tourists and,
most importantly, a very
strong sense of community,
says Kelly Withum, who
heads up Venture Lititz, an
organization dedicated to fos-
tering Lititzs vitality.
Lititz attracts visitors with
unique shops like Heavenly
Soaps & Scents, Tigers Eye
for womens fashions, Zest
for gourmet gifts, Aarons
Books and even a shop devot-
ed to olive oil, Olio.
But it is the hometown
crowd that keep Lititz going
strong, says Withum. That,
and its small businesses.
How do local businesses
support Lititz?
This is huge, says With-
um.
The insurance man
coaches the softball team, a
group of coffee-goers at Dosie
Dough resurrects the historic
cemetery, Clair Global cho-
reographs music to make
our reworks the best in the
county and the entertainment
cluster invests in the General
Sutter Inn to create the Rock
Lititz Suites.
There is a strong empha-
sis to buy local, as with the
Lititz Farmers Market that is
set up on property owned by
Susquehanna Bank.
People are encouraged
to use small businesses like
Miller Printing for their
printing needs, which in turn
supports the Little League.
Bill Dussingers Penny
Lane Graphics, another small
business, donates design
services for special events,
which draws customers to
the local design shop for their
business needs.
Every prosperous, sus-
tainable community gains
strength from its core of busi-
nesses, says Withum. Thats
what gives Lititz its unique
character and quality of life
enjoyed by those who live and
work here.
As one of the smallest of
small towns in Lancaster
County, Strasburg has a popu-
lation of just 7,732.
Like Lititz, it is a dough-
nut hole fully surrounded
by a larger township. In the
case of Strasburg, that is
Strasburg Township, home of
Strasburg Rail Road, Sight &
Sound and the Rail Road Mu-
seum.
Those tourism businesses
draw visitors from all over
the country, not to mention
nearby outlets like Rockvale.
Strasburg Borough is just
Suzette Wenger / Staff
Steve and Karen Brown stand with Bob Thompson in front of the Ephrata Main Theatre.
Vibrancy of small towns
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E6 TUESDAY, NOVEMBER 26, 2013 INTELLIGENCER JOURNAL / NEW ERA, LANCASTER, PA. Local Small Business
BY KIMBERLY MARSELAS
Correspondent
For six years, Daniel Cu-
bilete spent his off hours
working for heating and air
conditioning contractors to
make his dream of business
ownership a reality.
By 2012, hed built up a tool
inventory and the reputation
needed to start serving his
own clients.
But his rst full year as
owner of HVAC Performance
hasnt always been dream-
like.
Cubilete is still working to
grow his business, which he
operates out of his Lancaster
home.
He still works full time as
a maintenance mechanic at a
warehouse in Landisville.
And he has a list of needs
and wants that could help his
business thrive.
Its beginning to grow
right now, Cubilete says.
Theres been good progress
for me. ... Of course, Id like
more customers.
Like many small business
owners, Cubilete has weath-
ered a mix of ups and downs
in his rst year.
Excitement over early cus-
tomers and good recommen-
dations has been tempered by
the limits of advertising and
the stress of balancing an in-
creasingly busy schedule.
So many businesses fail in
the rst year, said Jonathan
Coleman, program director
at ASSETS, a Lancaster non-
prot providing mentorship
and business-plan counseling
to up-and-coming entrepre-
neurs.
What we try to do is set
some realistic expectations.
Cash ow is a major con-
cern for new businesses, said
Coleman, as are advertising
and location selection. All
of those issues should be ad-
dressed in the development
and vetting of a detailed busi-
ness plan.
But even the best of plans
cant prepare an owner for
everything.
Certainly one of the chal-
lenges is that there are many
situations where you dont
know what you dont know,
said Tom Baldrige, president
and CEO of The Lancaster
Chamber of Commerce & In-
dustry.
In Cubiletes case, ASSETS
helped him understand the
legal and accounting require-
ments he would face as an in-
dependent business owner.
Cubilete registered his
business with the state, ob-
tained liability insurance and
built an online presence with
Colemans guidance.
But at the one-year mark,
hes facing several unknowns:
when he will leave his full-
time job, whether hell be
able to save enough to buy a
van and additional tools for a
second employee, and if hell
be able to offer future cus-
tomers a nancing plan.
For the owners of The
Farm at Eagles Ridge, a wed-
ding and events venue in
Pequea Township, the rst
year or so included surprise
costs and legal ne-tuning.
Cynthia Herr is president
of the company co-owned by
her daughters, Paige Flowers
and Betsy Herr.
An internship at another
events company convinced
the young women they want-
ed to be in the venue business;
their father, Stuart Herr, was
the one who thought their
working farm on the Conesto-
ga River could be converted
into a unique destination.
After winning zoning ap-
proval in mid-2012 and in-
stalling a septic system that
could accommodate up to 225
guests, the family began re-
habbing their circa 1820 barn.
They spent three to four
times their initial budget, af-
ter realizing that installing
central air conditioning and
heating would be essential for
summer weddings.
Our goal was to do it the
right way, with preservation
in mind, but also the ameni-
ties our customers would
want, said Cynthia Herr.
The Farm hosted its rst of-
cial event on Memorial Day
weekend.
In the last 12 months, 51
businesses have opened or
expanded in downtown Lan-
caster alone, according to
Marshall Snively, executive
vice president of the Lancast-
er City Alliance.
Eighteen closed in the
same time period, four of
them open for less than a
year.
That rst year is always
going to be critical, said
Snively, whose organization
helps match prospective
business owners with viable
locations. Many say that six
months is how long it takes to
get a foothold.
Coleman said initial start-
up costs depend on a business
and the owners own experi-
ence and personal capital.
But whether beginning a
relatively low-cost service
business like Cubiletes or in-
vesting $100,000 to $1 million
to start a new restaurant, all
owners need to be reasonable
about their income and prot
potential.
Waiting six months to take
a paycheck might be a best-
case scenario.
One of the big things we
talk about is pricing, said
Coleman. How can you price
the service or product high
enough to cover the product
but also support yourself and
your family?
That might mean that ini-
tial nancing should include
enough cash to provide a
small salary, even if the own-
er eventually has to pay it
back. Without that foresight,
Coleman said, many busi-
nesses will falter.
The Herr family started
giving tours of its facilities
before work was completed,
and The Farm is now booked
nearly a year ahead for wed-
dings.
They were fortunate
enough that word of mouth
and advertising on TheK-
not.com led to solid revenue
early. Employees already are
drawing salaries.
They also were able to
obtain a traditional commer-
cial loan, based partly on the
farms worth.
Other business owners
who launch successfully
might still face what Baldrige
calls owner isolation, a fac-
tor that can undermine long-
term success.
A person gets so focused
on working in their business
day-to-day that they cant get
out and work on their busi-
ness, Baldrige said.
For many owners, con-
necting with others who have
recently opened businesses
or those who did so suc-
cessfully long before them
can lead to solid advice, part-
nerships or new customers.
Downtown Lancaster is
welcoming so many new
businesses that spreading
New businesses must tackle
special challenges in rst year
Blaine T. Shahan / Staff
Daniel Cubilete looks over some of the HVAC equipment in his van.
Please see FIRST YEAR, page E8
CMY E 6
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E7 TUESDAY, NOVEMBER 26, 2013 INTELLIGENCER JOURNAL / NEW ERA, LANCASTER, PA. Local Small Business
ness owners of all kinds, from
restauranteurs to nancial
advisers, embracing social
media to connect with the
public in a new way.
Daniel Klotz, director of
digital marketing for YDOP
Internet Marketing in Lan-
caster, helps businesses de-
velop and implement social
media strategies based on
long-term goals.
Klotz said social media
provides a quick and easy-
to-use way for businesses to
connect with their target au-
dience.
Social media is most ef-
fectively used as a medium
for interaction to build and
strengthen relationships with
customers and clients, he
said.
I nd it wonderful, Klotz
said. Heres a chance to
have an ear to the ground
to interact with (customers)
throughout the day without it
being a burden.
For small, local business-
es, Klotz noted that the abil-
ity to bridge the gap between
technology and face-to-face
interaction can be one of the
more effective uses.
Some of the more success-
ful small businesses he has
seen will post special events
on social media sites, urg-
ing customers to come to the
business, he said.
By inviting customers who
interact with the business
through social media, Klotz
said it helps businesses build
a sense of community.
Theyre bridging the gap
between online and ofine,
Klotz said. In this way, he said
small business has an edge
over big business.
Futty said Facebook has
played an important role in
bridging that gap.
Futty and fellow co-owner
Kevin Brown made their
Facebook page even before
the restaurant was opened in
2011.
Facebook is clearly our
number one way to keep
the public informed of what
were doing, Futty said.
The Fridge Facebook
page has just over 6,100
likes and features postings
of new beers and menu items.
Theyll say how much is
it? How is it? And we try to
comment on those or like a
comment to have a presence
that were listening, Futty
explained.
We dont just throw it up
on Facebook and walk away
from it. We check it. We look
for that human interaction.
Futty said customers come
to their location at 534 N. Mul-
berry St. every day and men-
tion they saw a post on the
Facebook page, prompting
them to come out.
The smartphone applica-
tion Instagram is another
platform Futty likes to use to
interact with customers.
The photo-sharing app al-
lows Futty to be more visu-
ally creative, adding lters to
his photos while starting con-
versation in the comments
section.
People like to have a voice
and like to know that theyre
heard, Futty said. And well
give them that response.
Kae Kohl, co-founder of
Kiwi Marketing Group, said
the rst step in guiding small
businesses in the social me-
dia world is to establish the
target demographic for the
product or service.
Social media is not adver-
tising, Kohl said.
Its really about publish-
ing helpful information to
your audience who is trying
to solve a particular problem
and the end result is it builds
a relationship.
This is really the rst
time small business has had
the opportunity to have this
reach. Social media has given
them that opportunity, Kohl
said.
Rodgers and Associates
caters to their clients and po-
tential clients by eliminating
the use of the most popular
social media mediums.
Thats because they pro-
vide nancial planning to in-
dividuals with high net worth
who are looking to retire,
most of whom arent on Face-
book or Twitter.
Instead, Mark Eisenberg-
er, director of business devel-
opment, said the focus is on
providing useful blog posts
that are easily found with an
Internet search.
The social media aspect
of it for us is recognizing our
clients are not on Facebook
looking for a nancial advis-
er, Eisenberger said.
Instead of taking the time
to run a Facebook page, the
rm decided to focus on cre-
ating quality information for
a blog with hopes of creating
more trafc on their website,
he said.
We were looking for
growth, and weve had a
very steady growth to the
website, Eisenberger said.
Were really happy with how
the process is working.
That growth measures to a
doubling of visitors to the site,
including visitors from every
state in the U.S., he said.
Social media reaches
much farther than the well-
known Facebook and Twitter
universes.
Pinterest, LinkedIn, You-
Tube, blogging and even such
smartphone applications
as Vine and Instagram are
among the options for busi-
nesses to utilize.
Each platform offers
unique ways to interact and
tell a story, something Kohl
says businesses should use to
their advantage.
Social media can really
help tell the back story of
your organization, Kohl said.
Jasmine Grimm, owner of
Ruby Inc., uses Pinterest and
YouTube to reach potential
and repeat clients.
Ruby Inc. offers personal
stylists who help their clients
achieve a desired appear-
ance.
Grimm has incorporated a
strong social media presence
to help her clients get the look
they want.
Clients arent always the
best with words in describing
the vision they have of them-
selves, Grimm said. Social
media allows them to show
pictures to describe what
they want.
Grimm said she has used
all forms of social media in
one way or another since
opening her business in No-
vember 2011.
Theyre just regular tools
I use every day, she said.
Social media
Continued from E1
Marty Heisey / Staff
Facebook and Twitter pages are displayed on smart-
phones and an iPad at The Fridge.
CMY E 7
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1 mile by 2 miles, says bor-
ough manager Lisa Boyd. So
we rely on our quaintness and
historical charm.
In the heart of downtown
Strasburg is the Country
Store & Creamery, along with
pizza shops, bakeries and gift
shops.
The small businesses that
make up the downtown area
t in well with the historic
character of the town, and
add to the hometown appeal
of the close-knit community.
Another of the smaller
small towns in Lancaster
County, New Holland pop-
ulation 5,409 has unique
challenges based on a busy
Route 23.
Large businesses like New
Holland Agriculture farm
equipment, Tyson Foods and
Alouette Cheese employ large
numbers of people from New
Holland and throughout the
area.
Small downtown business-
es like the ve-and-dime, a
department store and the fa-
mous Kauffmans hardware
closed, leaving a void that
needed to be lled.
We have had to change
and evolve with our down-
town businesses, says May-
or Wilbur Horning.
Now we have a clock
shop, family-owned phar-
macy, ice cream shop, sports-
man shop and restaurants
that are keeping our down-
town going.
A comprehensive plan to
attract more small business-
es is in play, and New Holland
has been focusing on creat-
ing more green spaces and a
safer downtown feel.
A farmers market, farm
show and holiday events draw
people into town to enjoy the
small businesses there. There
are also plans to create a mu-
seum with historical exhibits,
says Horning.
Finding new uses for old
buildings has been a mission
in Elizabethtown, which was
once a major industrial town.
With a population of 11,545,
it is a larger small town and a
college town. Elizabethtown
College students and faculty
enjoy the coffee shops, res-
taurants and one-of-a-kind
shops like Rooster Street Pro-
visions.
A former silk mill has been
transformed into an apart-
ment complex, other manu-
facturing plants have found
new uses, and the library is
located in the center of town
with a coffee shop.
We are always seeking
to attract small businesses to
Elizabethtown, says Ramon
Escudero, executive director
of the Elizabethtown Area
Chamber of Commerce.
The meshing of a small
town and its small business-
es give the community its
strength and character, he
said.
E8 TUESDAY, NOVEMBER 26, 2013 INTELLIGENCER JOURNAL / NEW ERA, LANCASTER, PA. Local Small Business
body else was doing it, Long
said.
With such a specic cus-
tomer in mind, the company
uses a nationwide network of
sales representatives to nd
them.
The rm has had some
high-prole jobs, including
one making a movable plat-
form in 2006 for the National
Cathedral in Washington D.C.
There also was a $1.6 mil-
lion project in the 1990s doing
the pews and chancel work at
St. Martins Episcopal Church
in Houston, where former
president George H.W. Bush
is a member.
Another local company
has pulled out all the stops to
nd customers for its special-
ty service.
Begun in 1987, Columbia
Organ Works is a 10-em-
ployee rm that restores and
maintains pipe organs.
Columbia Organ recently
completed a four-year, $1.5
million restoration of two
large pipe organs in the Basil-
ica of the National Shrine of
the Immaculate Conception
in Washington D.C.
It also has been working on
restoring components from
the worlds largest pipe organ
in Boardwalk Hall in Atlantic
City, N.J.
Company president Larry
Pruett said since the rm
cant rely just on local cus-
tomers, it seeks customers
from Canada to the Carib-
bean.
Positive referrals as well
as advertising in trade jour-
nals have been the primary
means of building the busi-
ness, Pruett says.
In addition to pipe organ
work, the company makes
leather components that are
used by other pipe organ
restorers as well as by pool
cue manufacturers for their
handles.
It is always nice to have
more business, said Pruett,
who pegs the rms annual
sales at around $900,000.
Some specic local cus-
tomers with unique tastes in
transportation have been an-
other companys way of giv-
ing its business a push.
For Groffdale Machine,
a business selling scooters
used widely by Amish riders,
began with Benuel Stoltzfus
experiment taking apart a
bicycle and using its rubber
tires to make a kick scooter.
Before that, most scoot-
ers utilized wagon or wheel-
barrow wheels, according to
Benuels son, Leon, who in
1976 was the recipient of that
rst scooter, which he used to
ride to school.
The second scooter was
sold to a neighbor, and since
then the small machine shop
has become the major manu-
facturer for this specialty
product.
It didnt happen all in one
year. ... We grew into that
said Leon, who now oversees
the Leola machine shop that
has eight full-time employees
and two part-timers.
Early on, the scooters were
sold mostly to fellow Amish
who used them for transpor-
tation, Stoltzfus says.
Over the years, the shop
has built the scooter manu-
facturing business through
word of mouth and dealers in
Lancaster County, Ohio, and
California.
The scooters, which sell
for around $170 to $200 for
basic models, are also popu-
lar with tourists who can also
buy them at the shop.
Making scooters takes up
about 40 percent of the work
at the shop. The shop also
does welding and other metal
fabrication.
Stoltzfus declined to speci-
fy annual sales or say exactly
how many scooters it sells in
a year, offering only that a
thousand-plus scooters leave
the shop every year.
Some brainstorming helped
another company elbow its
way into a leadership position
as a specialized manufacturer.
For Larry Hess, the care-
ful examination of the turbu-
lence churned up by a boats
engine helped spark an idea
for a way to minimize dam-
age to the elbows in a variety
of piped conveying systems.
Hess is one of the found-
ers of Hammertek Corp., a
Landisville rm that makes
an elbow for pneumatic and
hydraulic conveying systems
such as ones carrying grains.
The Smart Elbow allows
materials to be moved around
curves in piping systems with-
out undue wear and tear. The
key feature is an extra knot
on the curve of the elbow that
lessens the turbulence inside.
Today, the company an-
nually sells at least 5,000 of
the elbows, operating with a
small local sales ofce, an en-
gineer in Colorado and three
Pennsylvania foundries that
make the products.
Getting the word out to
the right people with a single
product can be difcult,
said Miaja Marek, the rms
advertising and marketing
director, who declined to esti-
mate annual sales or specify
the companys size.
But Marek does highlight
a key for the success of Ham-
mertek, which is also a hall-
mark of other businesses that
succeed in a niche:
We are pretty much the
only supplier of it.
Niche
Continued from E1
Towns
First year: Challenges
Groffdale Machine began
as a scooter business
with Benuel Stoltzfus
experiment taking apart a
bicycle and using its rubber
tires to make a kick scooter.
We have had to change
and evolve with our down-
town businesses. Now we
have a clock shop, family-
owned pharmacy, ice cream
shop, sportsman shop and
restaurants that are keep-
ing our downtown going.
New Holland Mayor Wilbur Horning
Continued from E5
the word that a new shop or
restaurant has opened has be-
come more difcult, Snively
said.
But he pointed out that
business owners who net-
work within their communi-
ties and with other locally
based businesses are faring
well.
Theres a lot of collaborat-
ing and cross-marketing, he
said.
Organizations such as the
chamber and SCORE offer
opportunities for business
owners to meet others whove
already encountered the un-
expected.
The chamber launched a
reduced-rate entrepreneurial
membership that provides
access to its lectures and net-
working events. SCORE and
ASSETS both offer one-on-
one mentoring.
And by early next year,
ASSETS will be partnering
with a Philadelphia organiza-
tion to offer loans of $5,000 or
less to help business owners
launch and build their credit
worthiness.
Cubilete is on the verge
of taking a business loan as
he moves to full time, with a
need of about $7,000 to $9,000
for new equipment.
Hes also found that -
nancing is important to his
customers. A year ago, he
didnt anticipate how many
customers needing large-
scale repairs or replacements
would ask him for nancing.
He currently is researching
banks that would allow him
to extend credit to customers.
Cubilete acknowledged
that hes also still trying to
spread the word about his
business.
Although he set up a web-
site and registered with on-
line service directories, not
all of his web-based adver-
tising has panned out as hed
hoped.
Cubilete said many of the
customers whove found him
based on word-of-mouth have
been happy with the service
he provided. But because
theyre not members of An-
gies List, for instance, they
cant rate his performance
for other would-be clients.
At peak times, such as the
past few weeks, he performs
service calls almost daily. But
he sometimes picks up work
through contractor friends
as far away as Delaware be-
cause local calls dont keep
him busy enough.
The toughest thing is get-
ting customers, he said.
For the owners of Eagle
Ridge, the future will be about
ne-tuning, keeping custom-
ers happy and protecting the
investment. After a few early
events, the company tweaked
its liability language and re-
wrote its event contracts to
set more boundaries.
Were constantly work-
ing and planning to improve,
said Cynthia Herr, who hopes
to draw more corporate and
private clients for events in a
restored farmhouse.
It has been a year of
learning.
Continued from E6
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E9 TUESDAY, NOVEMBER 26, 2013 INTELLIGENCER JOURNAL / NEW ERA, LANCASTER, PA. Local Small Business
BY JOYCE M. ROSENBERG
Associated Press
NEW YORK Small
businesses that produce dog
treats, toys, eggs and com-
post are vying for a chance
to have a commercial during
the Super Bowl.
The four companies are
nalists in a competition
held by software maker In-
tuit, which will pay millions
of dollars to give the winner
a 30-second spot in the game
Feb. 2. They were selected by
Intuits 8,000 employees.
The winner will be chosen
in a vote open to anyone who
visits the competition web-
site: smallbusinessbiggame.
com through Dec. 1.
The nalists are Bar-
ley Labs, of Durham, N.C.,
which makes dog treats out
of barley; GoldieBlox, based
in Oakland, Calif., maker of
engineering toys aimed at
girls; Locally Laid Egg Co., a
Duluth, Minn., egg producer
and POOP Natural Dairy
Compost, a Nampa, Idaho,
fertilizer maker.
All four businesses are
young. Dairy Poop was
founded this year, while the
others were launched in 2012.
Barley labs makes treats
from grain left over from
beer brewing, while POOP
uses cattle manure to manu-
facture fertilizer. Goldie-
Bloxs products are blocks
and other toys that teach girls
about engineering and con-
struction. And Locally Laid
Egg produces eggs from hens
that live in pastures rather
than in coops.
Nearly 15,000 small busi-
nesses entered the contest
during the summer. Intuit
employees voted for the 20
best, and that eld was win-
nowed down to four.
To make the nal four, a
small business had to prove
that it could handle the bump
up in business that a Super
Bowl ad could give it.
Super Bowl ads usually
are run by huge companies
and brands like Budweiser
and Chevrolet, not small busi-
nesses. Intuit has never had
an ad of its own.
But some famous ads have
been run by companies that
were not yet giants, including
Apple Inc., which ran an ad in
1984 that raised the publics
awareness about the impend-
ing launch of the Macintosh.
The ads give a company of
any size great visibility; more
than 100 million people are
expected to watch the game.
The advertising agency
RPA, which has created Su-
per Bowl ads in the past, will
create the spot. It is creating
ads for all four nalists, but
only one will be seen on the
Super Bowl. The others will
be shown at other times.
Small rms compete for 30
seconds during Super Bowl
Associated Press photos
Goldie Blox, a Californina maker of construction toys aimed at girls, is one of four nal-
ists for a Super Bowl ad.
Jason Amundsen holds a Locally Laid Egg Co. egg.
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Not valid with any other discounts or coupons.
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Coupon expires December 31, 2013. LNP112613
a Purchase of $50 or more
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Myerstown
Rt. 422, E of 501
717-866-7555
Cleona
Rt. 422, W of Lebanon
717-273-7555
Brownstown
4216 Oregon Pike
717-859-3131
Quarryville
1 Mile N on Rt. 222
717-786-7373
Ephrata
1717 W. Main Street
717-733-7730
Reading
4850 Perkiomen Ave.
610-401-0390
PA016486
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CMY E 9
E10 TUESDAY, NOVEMBER 26, 2013 INTELLIGENCER JOURNAL / NEW ERA, LANCASTER, PA. Local Small Business
BY CAROLINE McMILLAN
PORTILLO
McClatchy-Tribune
Amy MacCabe has run the
Savory Spice Shop in Char-
lotte, N.C., for two years. But
shes still got a long way to go
in spreading the word about
her 1,600-square-foot spice
pantry and what it offers.
We get great people in
(our shop) every day who say,
I didnt know you were here,
MacCabe said.
Thats why shes so excited
about her latest endeavor:
hitting the mall pavement.
Just in time for the holi-
days, MacCabe opened a
10-foot-by-11-foot walk-
through gift shop in a bustling
corridor in Charlottes South-
Park Mall.
Its eye-catching; its
packed with holiday gift box-
es, ranging from $22 to $75,
as well as individual spices,
starting at $3 a bottle. And
most of all, the shop itself has
an expiration date: less than
two months.
Retail analysts call this
temporary structure a pop-
up, a business that sets up
a temporary location then
leaves.
It could be a one-day mar-
ket, a week-long kiosk, or a
months-long stint in a store-
front. The key to short-term
retail is the strategy.
Its a way to grab (con-
sumers) attention, said
Christina Norsig, known as
the Queen of Pop-ups, and
author of Pop-Up Retail:
How You Can Master This
Global Marketing Phenom-
enon.
Its this whole notion of
everything speeding up and
consumers needing to be
stopped in their tracks, she
said.
Norsig achieved notoriety
in the quick retail scene
during the height of the re-
cession in 2009. Shed noticed
all of the empty retail spaces
around New York City and
knew how expensive it was
for landlords to maintain a
space without a tenant. She
also knew how wary small-
business owners were of sign-
ing an expensive long-term
lease in a tough economy.
So Norsig helped found
PopUpInsider.com, a national
online marketplace where
merchants can connect with
landlords and shop for tem-
porary retail space.
Though some big-box re-
tailers are testing the strat-
egy, Norsig says its largely
a movement among startups
and mom-and-pop small busi-
nesses.
And, she adds, for a savvy
entrepreneur, it can pay big
dividends.
For Shelly Domenech,
opening a pop-up store was
critical during the biggest
transition of her entrepre-
neurial career.
Domenech, whose lingerie
and ne sleepwear boutique
I.C. London celebrated 20
years of Charlotte success
last year, oversaw two stores.
But she grew weary of two
rents, two inventories, two
sets of employees and little
time for her own two chil-
dren. So over the summer,
she decided to consolidate the
two stores in one central loca-
tion.
The only problem: Her
two leases ran out before
her new one started. So for
ve months, she rented a
500-square-foot space inside
upscale womens consign-
ment store J.T. Posh.
Also sharing the
2,000-square-foot space was
another pop-up shop, Womb
Maternity Consignment.
But it took strategic ad-
vertising to make sure cus-
tomers even knew about her
temporary spot. Domenech
updated her website and con-
tinued posting updates to her
more than 1,200 Facebook
fans and nearly 2,000 Twitter
followers.
It wasnt easy,
Domenech said, but it kept
me going during the summer
and it gave my customers a
sense of calm, like, Shes still
in town. I think it was reas-
suring that I didnt close for
ve months.
Sisters Courtney Sloan and
Jill Pleune, who co-own Sloan
Boutique in Charlotte, opened
their doors to another brick-
and-mortar retailer, Jeffre
Scott Apothecary, this holi-
day season to better market
themselves as a one-stop shop
for holiday wear.
Scott, a nationally recog-
nized makeup artist, set up a
makeup counter by the shoe
displays on the second oor
of Sloan Boutique in early No-
vember.
The shops had operated
pop-ups before for trunk
shows and other events, so
they knew his offerings
from makeup to brow-shap-
ing were complementary.
In lieu of rent, Scott is giving
the sisters a percentage of his
sales from the pop-up.
Customers are loving it,
Pleune said. One customer
came in to get shoes to go
with her holiday dress. While
she was trying them, Scott
recommended a bright red
lipstick and lip gloss.
She was like, Now Im
complete, Pleune said.
You can literally come to our
store, dress from head to toe,
and walk out the door and be
ready to go.
Sloan Boutique itself even
opened a pop-up inside near-
by boutique Lunas at the
Lake. The 15-year-old store
had upscale clothing, but no
shoes. Bringing Sloan in to
cover that gap was a good
way to begin offering more
without the upfront invest-
ment in inventory.
And if customers keep
loving the Jeffre Scott set-up
during the holidays, Pleune
said he might stay on longer
and offer facials.
We feel like joining forces
with other small businesses is
where the future is going.
That were stronger to-
gether mentality is what
brought led Olive Stewart,
founder of Bushelle Season-
ings, whose homemade mari-
nades are on the shelves at
Whole Foods, to plan a pop-up
marketplace in Charlotte for
Small Business Saturday.
The shopping day, follow-
ing Black Friday festivities,
was designed to raise aware-
ness and sales for small busi-
nesses nationwide. But for
small-business owners like
Stewart who dont have a
brick-and-mortar presence,
the day usually comes and
goes with no fanfare or pay-
off.
Which is why Stewart
reached out to other small
producers like herself
from sh-cake chefs to jewel-
ry makers to sellers of all-nat-
ural dog bones to organize
the one-day pop-up.
Pop-up stores give small
businesses the gift of grab
Associated Press
Amy MacCabe, owner of Savory Spice Shop of South End, looks through a display of the
spice gift boxes she sells at her new pop-up store/kiosk in a North Carolina mall.
CMY E 10
3140 Lititz Pk. Lititz, PA 17543
717-490-6198
KNIGHT & DAY
DINER
Banquet Facilities Call
717-490-6198 for Information
KNIGHT & DAY DINER - OPEN 24 HOURS
Join Us For A Delicious Meal In Our Newly Remodeled Restaurant
Serving Breakfast All Day
Daily Breakfast Specials
Mon. - Fri. 7 - 11am
Includes Coffee Or Hot Tea
Lunch & Dinner
Specials
Famous Crab Cakes!
receive a $5
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For Every $25
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STERMER BROTHERS
s t o v e s & s p a s
1o Hnuutsuuuc Ptxc LnNcns1cu (717 2070901
www.s1cnrcn.cor www.s1cnrcnnno1ncns.cor
DROP OFF LOCATION
For those who
didnt behave!
12 oz. Licorice
Coal Candy, Includes
Tiny Hammer
$1.00 OFF
COAL CANDY
Expires
12I81I18
WILLOW STREET
Herrville Road & Rt. 272 South (717) 464-3321
or (800) 732-0053 Mon-Fri 6:30-8; Sat 7:30-6; Closed Sunday
COLUMBIA
Columbia Shopping Center 1786-F Columbia Ave.
(717) 684-8515 Mon-Fri 7:30-8; Sat 7:30-6; Sunday 10-5
Over 32 Years Of Service
Join Us for Food, Fun, Unique Gifts & a little Girl Time
Door Prizes Enticing Treats to Taste In-Store Specials
Free Goodie Bag to the First 50 Ladies
Annual
Ladies Night!
Wednesday, December 4
7:00-9:00pm
WILLOW STREET LOCATION ONLY
Wednesday, December 11
7:00-9:00pm
COLUMBIA LOCATION ONLY
$10 OFF
your $50 Purchase
with this coupon. Not valid on gift card purchases. Valid at both
EMHERR locations. Limit one per household. Coupon expires 12/31/13.
HARDWARE
Browse the Great Atmosphere
of our 200 Year Old Converted Tavern
and Visit a Flower and Gift Shop
Unlike Any Other
2700 Lititz Pike, Lancaster, PA 17601 (717) 569-1801
Mon-Fri 8am-6pm; Sat 8am-4pm
So Much More Than Beautiful Flowers . . .
Decorating Ideas Gourmet Sampling
Fresh & Permanent Wreaths
Grave Cones & Sprays Unique Gifts & Collectibles
Hand Painted Art Glass Stocking Stuffers
Ornaments Artisan Jewelry and more!
A Decorated Holiday Poinsettia
Our Gift to You with
a purchase of $25.00 or more
20%
OFF
all of our BOOKS on
Small Shop Saturday
# Books # Art # Events #
www.DogStarBooks.com
SunMon 113/TuesSat 105
# 401 West Lemon Street
REAL. LIVE.
FOOD.
Organic, chemical free local produce,
grassfed beef, poultry, eggs, raw milk,
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60 N. Ronks Rd., Ronks 717-288-2154 reallivefood.org
(717) 464-1325
www.ebersolesvacuum.com
Mon-Thurs 8:30-5:30;
Fri 8:30-8; Sat 8:30-3
EBERSOLES
Vacuum Cleaner Sales & Service
20 Beaver Valley Pike, Willow Street, PA
5
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ice
PA
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www.
M
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Gift Giving Made Easy!
Over 80 great new models in stock!
ONSITE SERVICE / PARTS / BAGS
HOUSEHOLD / COMMERCIAL / CENTRAL VACS
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Starting at
$
29
95
& up
downtown lancaster
HOLIDAYS!
for the
WINDOW DECORATING CONTEST
Sponsored by
LANCASTER
NEWSPAPERS
Coordinated by Lancaster Newspapers in partnership with the Lancaster City Alliance
and the Mayors Offce of Special Events.
Starting Friday, Nov. 29 you can vote for
your favorite window displays for a chance to
WIN a Downtown Lancaster Prize Package!
E11 TUESDAY, NOVEMBER 26, 2013 INTELLIGENCER JOURNAL / NEW ERA, LANCASTER, PA. Local Small Business
BY JOYCE M. ROSENBERG
Associated Press
NEW YORK The pa-
rades and carnivals that draw
people to downtown areas
across the country this holi-
day season will be more than
big celebrations. Theyre part
of a strategy to get shoppers
into small stores.
LaGrange, Ill.s decades-
old holiday festival has
evolved into more of a sales
promotion event in recent
years, says Nancy Cum-
mings, executive director of
the LaGrange Business As-
sociation. This years will be
held Saturday, Dec. 7, and 66
businesses have so far signed
up to take part.
Stores will have open hous-
es, with many giving custom-
ers $5 off a $25 purchase.
Trolleys will transport shop-
pers to shops that arent part
of the downtown cluster, and
on the way point out retailers
along the route.
There will be ice sculp-
tures outside stores to lure
shoppers to the front door.
And there will be the holiday
standards like a petting zoo
and Santa arriving on a re
truck. Shoppers will have
plenty to do across the village
located west of Chicago.
We want to get people
moving around, Cummings
says.
Many shoppers are fa-
miliar with Small Business
Saturday, the American Ex-
press campaign to encourage
people to buy from indepen-
dent retailers and other small
businesses the Saturday after
Thanksgiving.
But a growing number
of chambers of commerce,
small business organizations
and local retailer groups hold
events to persuade shoppers
to forsake malls, big-box
stores like Wal-Mart and the
Internet in favor of local re-
tailers.
They also advertise on
joint Facebook pages and rec-
ommend shoppers visit other
stores in town.
Shifting shopping
Retailers in Royal Oak,
Mich., are holding a series
of events that began Nov.
15. That night, stores stayed
open until midnight and of-
fered special prices and re-
freshments, much like the
come-ons Black Friday the
day after Thanksgiving is
known for.
The Saturday after
Thanksgiving will be Shop
Local Saturday. On Sundays
during the holidays, many
restaurants will have free
meals for children. And Dec.
11, retailers will set up shop
at the Royal Oak Farmers
Market. There will be music,
food trucks and gifts.
The efforts make a dif-
ference. Small businesses in
communities with buy lo-
cal campaigns had an 8.6
increase in sales in 2012 from
the previous year, according
to the American Independent
Business Alliance, a network
of community business or-
ganizations. In communities
without campaigns, sales
rose 3.4 percent.
The alliance and several
other nationwide small busi-
ness organizations sponsor
a Shift Your Shopping cam-
paign aimed at getting con-
sumers to do their holiday
buying in their communities.
The program, in its third
year, now includes 150 local
business alliances and 40,000
small businesses.
The economys plunge in
2008 prompted storeowners
to create the joint events,
says Gary Baglio, president
of the Royal Oak Association
of Retailers and owner of
Five15, a gift shop.
If someone comes down-
town to buy a dress at one
store, theyre going to walk
about to shop at another
store, Baglio says.
Going solo
Many retailers plan solo
holiday events. Leighs, an
upscale womens clothing
store in Grand Rapids, Mich.,
plans ve parties including
one Black Friday and another
aimed at men shopping for
wives and girlfriends. On
Black Friday, the store will
open at 7 a.m., and serve
breakfast, coffee, juice and
mimosas. Like the big box and
department stores, Leighs
will have specials, such as fur
scarves that will sell for $59
instead of the usual $98.
Last years Black Friday
party gave Leighs a 12 per-
cent sales bump, says co-own-
er Rebecca Wierda.
We actually had people
waiting outside the door for
us at 7 a.m., she says. Some
came straight from the malls.
The Beacon Hill Holiday
Stroll in Boston Dec. 12 will
give Dress, a womens cloth-
ing boutique, an opportunity
to introduce itself to a new
neighborhood. Dress moved
to Beacon Hill in September.
The event includes a tree
lighting, strolling singers and
horse and buggy rides.
I dont think well see a lot
of people trying on clothes,
says co-owner Martha Pick-
ett, but people will come in
and see our store and what we
have to offer.
Small retailers get ready
to party until they prot
Associated Press
Co-owner Rebecca Wierda sits among a display at Leighs, an
upscale independent clothing store in Grand Rapids, Mich.
When you read the
newspaper every day,
you are on top of whats
going on in your community.
To subscribe:
Call 291-8611
Be smarter!
Be well-informed!
Read a newspaper every day!
CMY E 11
1 Frederick Street, Hanover, PA 17331
717-632-3335
Hours: M-F 10-4 Sat. 10-3 Off Hours by Appt.
www.fursbysusan.com
Your Luxury Outerwear Boutique
The Widest Selection
of FURS, Cashmere,
Shearlings, Leathers,
Rainwear, Handbags,
Jewelry and Accessories
Olde
Mill House
Shoppes
105 Strasburg Pike, Lancaster, PA 17602
299-0678
Mon 9:30-5; Tues-Fri 9:30-8; Sat 9-6; Sun 1-5
www.oldemillhouse.com

Nov 29-Dec 8
Thanksgiving
November 30 N b 30

Small Business
Many Holiday
Gift &
Decorating
Items
are up to
25% Off!
Your chance to purchase a
$30 Olde Mill House
Shoppes Gift
Certifcate for
$15!
One per customer,
only 50 available.
See store
for details.
Shop with us on
Small Business
Saturday!
Kids Teen Girls & Guys Womens Plus Accessories
329 Main Street, Landisville 898-3117
Visit us at www.wearhouseconsignment.com
WE ARHOUSE
c o n s i g n m e n t
$5.00 off
your next
$25 Purchase
EXPRESS DKNY CHICOS
COACH DOONEY & BOURKE
JUICY COUTURE
...and so much more!
329 Main Street, Landisville
898-3117 Exp 12/11/13
www.wearhouseconsignment.com
WE ARHOUSE
c o n s i g n m e n t
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20% on not valld on membershlp renewals or membershlps purchased for those llvlng outslde the AAA Central Penn terrltory. Oner not valld for anyone
who has already been a member wlthln the last l20 days.
(use promocode HOLl3)
Ihe0a|6|ft

Grand Opening
135 East Main St. New Holland, PA 17557
(across the street from Ritz Theatre) 717.354.7735
Saturday, November 30th 6PM
Where you will fnd an eclectic mix of
new and vintage to accent you
and your home.
Join us for our
Opening night
dessert buffet.
PHARMACY RESTAURANT
MEDICAL EQUIPMENT SALES & RENTALS
UNIQUE GIFTS
& DECOR
FOR THE HOLIDAYS
261 Locust Street Columbia, PA 717-684-2551
www.HinklesPharmacy.com Mon-Fri 8:30-9; Sat 8:30-7:30; Sun 11-3
Factory and Retail Shop
118 North Market Street Lancaster, PA17603 717.392.6011
M-F 8:00am-5:00pm Sat 9:00am-2:00pm Sun 12:00pm-5:00pm
GoldenTriangle Retail Store
1284 Lititz Pk., Lancaster 717.299.5055
M-Sat 10:00am-6:00pm Sun 12:00pm-5:00pm 10:00am 6:00 m p Sun un 12: 12:00p 00pppm 5:00pm 0: 00pm ppp un un pm 5:00pm
Lancaster Central Market
23 North Market St., Lancaster
Tu & F 7:00am-4:00pm Sat 7:00am-2:00pm
128 128
MM-S M at 1 MM- M at MMM Sat 1 M at
TTuu &&& F F TTuu &&& F
AFFORDABILITY
combine elegance and
11
M
www.miessecandies.com
Vote for our window display
on Small Business Saturday!
3097 Old Philadelphia Pike, Bird in Hand, PA 17505
KauffmansFruitFarm.com/gifts | 717-768-7112
CMY E 12
Shop on Small Business
Saturday and support our
local economy!
LANCASTERS PLAYMOBIL &
CALICO CRITTERS HEADQUARTERS
On the Oregon Pike Lancaster
717-569-2286
M-F 9:30-6; Sa 9:30-3:30; Sun 9:30-2
PENNSYLVANIA
TOY ACADEMY
Large selection of toys
& games for all ages
OPEN8AM 11/29 & 11/30
Mon-Wed 9:30-6
20%
OFF
TOTAL PURCHASE
11/29 & 11/30
With this ad.
On the Orego On the Orego
A
es
Lancaster
baby gifts shower gifts stationary
wedding invitations party invitations
Scout Bags Stephanie Dawn Bags (USA Made)
Locally owned for 28 years!
245 Bloomfeld Dr. The Shoppes At Bloomfeld
717-393-2775 Fax 717-393-4220
K-Mart Plaza -1874 N. Fruitville Pike, Lancaster
$
8.00 Off Spa Pedicure
$
5.00 Off Gel Manicure
$
7.00 Off Pedi & Gel Manicure
Must present Coupon. Good on Friday, Nov. 29 & Saturday, Nov. 30 Only!
Black Friday & Saturday Specials
www.KauffmansFruitFarm.com
Use coupon code SPEND30
FREE APPLE BUTTER
Half pint included free when you
spend $30 on a website order
Bird-in-Hand, PA
Order $30 of
Amish foods online
and get a FREE
Whoopie Pie
Independent Used Bookstore
Thousands of Paperback
and Hardcover Books All Genres!
Generous trade-in allowance for your gently used books
Foxshire Plaza
1933 Fruitville Pike, Lancaster
717-581-5887 M-F 10-6; Sat 10-4
y g y
F hi Pl
Holiday Open House ~ Sat. Nov. 30
th
5-8pm
Refreshments and Door Prizes
157A E. King St., Lancaster, PA 717-208-7624 Tues-Sat 10-6
SATURDAY, NOVEMBER 30 ONLY
Ephrata
Gifts for the Men
in your Life!
2207 Lincoln Hwy East, Lancaster, PA 17602 7173946404
Across from the Tanger Outlet Mall & Starbucks Coffee
www.samsmancave.com
Take 10% Off
any purchase over $30
Must present coupon. Not valid with any other offers. Expires 12/31/13.
G
Must present c
Smoketown
EAST PETERSBURG AUTO CENTER
5988 Main St., East Petersburg, PA 17520 717-569-7522
www.eastpetersburgautoservice.com
With this coupon. Most vehicles. Includes up to 5 quarts of
5W-30 motor oil and a new flter. Some vehicles higher. Not
valid with other offers or prior services. Expires 12/31/13.
East Petersburg Auto Service Tire & Alignment
717-569-7522
Full service
oil change,
tire rotation & brake check.
$
24
95
1353 Fruitville Pike, Lancaster PA 717-399-0177
www.consignment-works.com
Holiday Open House
November 29
th
& 30
th
Furniture Accents Design
581-1427 www.JensPotteryDen.com
A Paint-Your-Own Pottery Studio
Parties for All Occasions
Walk-ins Welcome
Mosaics & Glass Fusing
at the Village of Olde Hickory
Shoppes at Olde Hickory
Silver
Coins
Antiques
Militaria
Costume Jewelry
RMH Coins &
Hildenbrand Militaria
A Leading Dealer for 25 Years!
Expert
Licensed
Buyer
Jewelry
Highest Cash
Prices Paid!
W
e M
ake
House Calls!
(717) 406-6384
109 E. Main St., Ephrata
Open Monday-Friday
10:00 AM - 5:00 PM
Open Saturdays
10:00 AM - 5:00 PM
15% MORE for Your Gold!
Buy something youve put off purchasing...Eat Out...
Buy something you want.
Spread the word, tell your neighbors and friends.
Spend $30 on the 30th locally.
Collectively, we can make a difference and
have a higher impact on our local economy!
*Check expiration date on ads.....many offers good beyond the 30th.
SPEND
$
30
on the
30th
*
East Petersburg

Fifth Avenue Card Shop
December 2 - 6 Holiday Boxed Cards - Buy one get one 50% off
December 9 - 13 DaVinci Beads - $6.99 - Buy four get one free
December 16 - 20 Holiday Gift Wrap - Buy one get one for $1
Kaufmans Fruit Farm and Market
Monday, December 2 through Wednesday, January 1
Fruit Baskets made on site
Tuesday, December 10 through Friday, January 10
Cranberry Apple Cider available
Kens Gardens
Thursday December 5, Friday December 6, Saturday December 7 and
Monday December 9
Christmas Open House - Poinsettias and Indoor Christmas Dcor - 20% off
Free Refreshments & Door Prizes
Lancaster Central Market
Christmas Eve Tuesday, December 24 & New Years Eve Tuesday,
December 31 Open from 6:00 am till 2:00 PM. Live music on the Mezzanine
every Saturday between Thanksgiving and Christmas.
Silver Moon Gallery
Friday December 6, Saturday December 7 and Sunday December 8
Trollbeads Holiday Trunk Show - Raffe, Refreshments & Giveaways.
Buy a decorative clasp & get a FREE bracelet ($46 value). Buy 3 Trollbeads
& get 1 FREE (equal or lesser value). Spend $295 & get a mystery gift
Friday December 13, Saturday December 14 and Sunday December 15
Chamilia Holiday Trunk Show - Raffe, Refreshments & Giveaways.
Buy $150 in Chamilia products and receive a FREE snap bracelet ($65 value).
Buy 3 Chamilia beads & get 1 FREE (equal or lesser value).
Veleska Jewelry
Friday, November 29 and Saturday, November 30
Join Veleskas 20/20 Party from 10-5 to beneft Milagro House & make our
community a better place. See our ad for details.
White Horse Mill Antiques
Black Friday, November 29 - Open House - Refreshments, Sales and Fun.
Open until 7:00pm
Small Business Saturday, November 30 - Open House - Refreshments,
Sales and Fun. Open until 7:00pm
hAvenue CardShop
Sil
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Shop these local businesses during the holiday season and take
advantage of their special offers and events.