EXPERIENCE THE FUTURE INTERNET

2013

THE FUTURE INTERNET IS PLAYING A KEY ROLE IN ENHANCING EXPERIENCE AT TOURIST RESORTS
SCHLADMING SMART VENUE
Schladming is a leading international ski resort in Austria and part of the Ski Amad network, one of the largest ski areas in Europe. As host of major events such as the FIS Alpine World Ski Championships 1982 and 2013, Schladming attracts both professionals and sports enthusiasts to enjoy and participate in sports and social activities within the region.

ENHANCING VISITOR EXPERIENCE

Schladming is a tourist place that depends on visitors and their satisfaction. Whether visitors are attending spectator events, participating in mountain sports or exploring nature, providing access to real-time information and interaction before, during and after visits is essential. The Future Internet can help to attract new visitors, improve the visitor retention rate and contribute to the economic development of the region. Schladming Ski Resort is an EXPERIMEDIA smart venue offering live events, communities, and infrastructure for research and testing of innovative technologies supporting new forms of social interaction and experience. Check out what others are doing at EXPERIMEDIA
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BENEFITS OF TECHNOLOGY TRIALS AT SCHLADMING

Schladming can help transition new products and services to the market. Technologies trialed at Schladming engage communities directly in co-creation and evaluation. Schladming allows tests at scale with large audience-reach, good cooperation with local representatives, excellent IT infrastructure and commitment to long-term cooperation and sustainable developments (Schladming 2030). If a trial demonstrates potential impact and operational service, Schladming would be glad to be the first customer.

PINPOINT Schladming

where to go

now

.from here?
MOTIVATION
Visitors increasingly expect access to personalized information about products, services and events anywhere and at anytime. Its clear that deciding what to do on a given day or moment is no longer done weeks in advance but in response to growing quantities of real time, social and location based information. Its also really important for Schladming that local businesses can connect directly with customers during visits to increase revenues. How can visitors visualize opportunities near their current location based on what they are looking at? Visitors are not only consuming information about points of interest but immediately sharing their experience with friends and family on social networks. Why not create new points of interest or extend existing ones with additional information such as comments, ratings and sentiment from social communities? Visitors can explore the region for products, services and events just by pointing their mobile devices at any location at Schladming. Enhancing visitor experi-

ENHANCING USER EXPERIENCE

ence by providing immediate access to points of interest services mobile about and devices products, events on through

BENEFITS TO SCHLADMING
Local businesses can increase revenue opportunities by directly accessing customers through advertising local products, services and events in mobile applications.

augmented reality

FUTURE OPPORTNITIES
Pinpoint Schladming has been evaluated at major events such as the Mid Europe festival where a dedicated mobile application was published in the Android Play Store. The point of interest and augmented reality services are deployed and will be enhanced and used for future major events within the region. E: Sandra.Murg@joanneum.at Sandra Murg

TECHNICAL INNOV ATION

Pinpoint Schladming brings together augmented reality, point of interest content management and social networking technologies from the EXPERIMEDIA facility. The result is an augmented reality mobile application and content management services that integrates data about places of interest to tourists, with maps and statistics from social media platforms (Facebook check-ins and likes). The data can be accessed via different views including an augmented reality view that intuitively shows what is around and how far a point of interest is away. Meta information for points of interest allows contacting places like restaurants and hotels directly, by calling or emailing them within the app.

Stefan Prettenhofer T: +43 316 80038110 E: stefan.prettenhofer@infonova.com

KEY FEATURES:
CONTEN T M AN AGEMENT : Curate and publish location-based points of interest about products, services and events AU GMENTED RE ALI TY: Navigate and search for information associated with location and viewpoint SOCI AL IN TEGR ATION: Find out what others are saying about points of interest in region

DIGITAL Schladming

everything about

Schladming
...in one place
MOTIVATION
We are constantly bombarded with information about everything and anything and unfortunately what we find relevant at a given time gets lost in the clutter. On many occasions, what we do care about is very strongly linked to where we are. So wouldn't it be great to receive only the information related to the current location? What is more, there are countless online channels where content is being produced and shared, so it becomes more challenging to get an overview of a certain topic. There is also the risk of being locked out of the information stream since some of the content is only available to registered members of the respective channels which is of course bad news for content producers who want to reach as many people . Wouldnt it be great to see the content of different channels all together? When planning their vacation tourists can easily get a visual overview of what Schladming is about by visiting the Schladming Pinboard. All the social media channels that they use are already there. Enhancing visitor experi-

ENHANCING USER EXPERIENCE

ence by providing access to all of Schladmings social media place channels in one

BENEFITS TO SCHLADMING
The online presence of Schladming becomes more dynamic and visually engaging. Stakeholders are regaining control of the content they share on social media channels and are able to tap into a new opportunity for

TECHNICAL INNOV ATION

Digital Schladming builds on top of the state-of-the-art ON:meedi:a system for managing multimedia content and incorporates innovative EXPERIMEDIA components for video provisioning, social media aggregation and textual analysis. The resulting application is completely web-based and responsive, thus being accessible on virtually all user-devices. Information feeds from social media, blogs, video and image sharing platforms are aggregated in real-time. Registered users benefit prom a private space where they can store their Schladming memories and instantly share them with the community. The interface boasts a powerful search functionality alongside many facets that dynamically filter the content displayed.

engaging with their guests and exceeding their expectations.

FUTURE OPPORTNITIES
The experiment marked the beginning of a collaboration with the region of Schladming and proved the potential of hyperlocal media for the broader tourism sector. Next it should be investigated how the citizens of a region as well as tourists can benefit from this Future Media Internet service.

Alexandru Stan T: +44 (0) 131 5503741 E: as@in-two.com George Ioannidis T: +44 (0) 131 5503741 E: gi@in-two.com

KEY FEATURES:
CONTEN T S YNDI C ATION: Visualise at a glance all the recent (social) information about the region of Schladming. ADV AN CED FILTERIN G: Need to search for something more specific? Use a wide range of facets to filter the information displayed. BROWSER B ASED: No app installation necessary! Just use your browser. Want to share content? Use your email!

MEDIA Connect

ubiquitous

interactive
personalized media
MOTIVATION
The increase of mobile devices has simplified the consumption and production of video on the go. Interacting with this content can be leveraged by Augmented Reality (AR), an emerging technology which enables immersive experiences in the real world by integrating digital media within the physical surroundings. While the richness of the content provided by ubiquitous, interactive, personalised media should add value to the users experience of digital content in real world contexts it still has to prove that it can actually fulfil this promise, mainly regarding the interface with this content. Will people used to passive video viewing take the extra steps to personalise their consumption and choose to interact with video for more information? Will they prefer an AR interface to a digital map for finding a quiet spot on the tracks and to explore the latest geo-located status updates of nearby friends? MediaConnect investigated the influence of novel user interfaces on the Quality of Experience (QoE) in accessing digital content situated in the real world. Visitor activities before, during and after visits can be enhanced during winter (e.g. skiing) and summer seasons (e.g. hiking). Explore slopes in 3D, discover products and services, plan trips on the slopes, view live lift status, access social and personal content, share in-situ or online with friends and family. Enhancing visitor experi-

ENHANCING USER EXPERIENCE

ence through novel mobile interfaces supporting interaction with situated content

BENEFITS TO SCHLADMING
Schladming now understands the opportunities and challenges when employing novel interfaces with user generated and situated content.

Schladmings technical strategy is better informed especially when Jens Grubert T: +43 (0) 316 873 5032 E: grubert@icg.tugraz.at

TECHNICAL INNOV ATION

Two advanced mobile applications were developed, integrating rich and interactive media content relevant to Schladming. Firstly, a computer vision based mobile Augmented Reality application allows tourists on site and remotely to get enhanced physical slope panoramas with dynamic facility status updates as well as additional content such as geo-referenced photos. Secondly, a mobile interactive video player allows tourists on-site and remotely to better plan their Schladming experience by enabling interactive exploration of otherwise passive videos.

considering future digital services for the region

FUTURE OPPORTNITIES
The interactive video technology is ready for interested partners to be integrated in IPTV or in web applications. We will continue to explore the benefits of Augmented Reality for large maps and new target groups such as hikers.

Dr Lyndon Nixon E: lyndon.nixon@sti2.org

KEY FEATURES:
INTER AC TIVE VIDE O: Interactive video player for desktop, tablets and Google TV based on standard Web technologies. ANN OTATED V IDEO: Video annotation offering additional information of touristic interest to viewers (maps, weather, local services). AU GMENTED RE ALI TY: Browse digital content linked to locations on a poster by physically navigating the information space. LIVE CO NTEN T: Get dynamic updates about lift status and geo-located content from social groups.

EXPERIENCE THE FUTURE INTERNET

Peter Hflehner (Schladming Smart Venue) Schladming 2030 Pfarrgasse 1/1 8970 Schladming Austria T +43 3687 22030 E office@schladming2030.at

Michael Boniface (Project Coordinator) IT Innovation Centre Gamma House Enterprise Road Southampton England SO16 7NS T +44 23 8059 8866 E info@experimedia.eu W www.it-innovation.soton.ac.uk

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