Yahoo! From Wikipedia, the free encyclopedia Jump to: navigation, search This article is about the corporation.

For the search engine, see Yahoo! Search. Page semi-protected Yahoo! Inc. Yahoo! logo.svg Type Public Traded as NASDAQ: YHOO NASDAQ-100 Component S&P 500 Component Industry Internet Founded January 1994 (as Jerry's guide to the World Wide Web) March 1994 (as Yahoo!) Founder(s) Jerry Yang, David Filo Headquarters Sunnyvale, California, U.S. Area served Worldwide Key people Maynard Webb (Chairman) Marissa Mayer (CEO) Products See Yahoo! products Revenue Decrease US$4.98 billion (2012)[1] Operating income Decrease US$566 million (2012)[1]

Net income Increase US$3.94 billion (2012)[1] Total assets Increase US$17.10 billion (2012)[1] Total equity Increase US$14.56 billion (2012)[1] Employees 11,500 (2013)[2] Subsidiaries Yahoo! subsidiaries Website www.yahoo.com

Yahoo! headquarters

Yahoo! India Bangalore office Yahoo! Inc. is an American multinational Internet corporation headquartered in S unnyvale, California. It is globally known for its Web portal, search engine Yah oo Search, and related services, including Yahoo Directory, Yahoo Mail, Yahoo Ne ws, Yahoo Finance, Yahoo Groups, Yahoo Answers, advertising, online mapping, vid eo sharing, fantasy sports and its social media website. It is one of the most p opular sites in the United States.[3] According to news sources, roughly 700 mil lion people visit Yahoo websites every month.[4][5] Yahoo itself claims it attra cts "more than half a billion consumers every month in more than 30 languages."[ 6] Yahoo was founded by Jerry Yang and David Filo in January 1994 and was incorpora ted on March 1, 1995. On July 16, 2012, former Google executive Marissa Mayer wa s named as Yahoo CEO and President, effective July 17, 2012.[7] According to comScore, Yahoo during July 2013 surpassed Google on the number of United States visitors to its Web sites for the first time since May 2011, set a t 196 million United States visitors, having increased by 21 percent in a year.[ 8]

Contents [hide] 1 History and growth 2 Products and services 2.1 Storing personal information and tracking usage 2.2 Communication 2.3 Content 2.4 Co-branded Internet services 2.5 Mobile Services 2.6 Commerce 2.7 Small business 2.8 Advertising

2.9 Yahoo Next 2.10 Yahoo BOSS 2.11 Yahoo Meme 2.12 Y!Connect 2.13 Yahoo Accessibility 2.14 Yahoo Axis 2.15 Yahoo SearchMonkey 2.16 Defunct services 2.16.1 Twitter slide leak on upcoming changes to Yahoo 3 4 5 6 Revenue model Privacy Criticism Financial data 6.1 Advertising revenue

7 Executives 7.1 Board of Directors (current) 7.2 Board of Directors (past) 7.3 Chief Executive Officers 8 Yahoo International 9 Logos and themes 10 See also 11 References 12 External links History and growth Main article: History of Yahoo See also: Timeline of Yahoo

Jerry Yang and David Filo, the founders of Yahoo In January 1994, Yang and Filo were electrical engineering graduate students at Stanford University when they created a website named "Jerry's guide to the Worl d Wide Web".[9] David and Jerry's Guide to the World Wide Web was a directory of other websites, organized in a hierarchy, as opposed to a searchable index of p ages. In March 1994, "David and Jerry's Guide to the World Wide Web" was renamed "Yahoo!"[10][11] The "yahoo.com" domain was created on January 18, 1995.[12] The word "yahoo" is an acronym for "Yet Another Hierarchical Officious Oracle".[ 13] The term "hierarchical" described how the Yahoo database was arranged in lay ers of subcategories. The term "oracle" was intended to mean "source of truth an d wisdom", and the term "officious", rather than being related to the word's nor mal meaning, described the many office workers who would use the Yahoo database while surfing from work.[14] However, Filo and Yang insist they mainly selected the name because they liked the slang definition of a "yahoo" (used by college s tudents in David Filo's native Louisiana in the late 1980s and early 1990s to re fer to an unsophisticated, rural Southerner): "rude, unsophisticated, uncouth." Filo's college girlfriend often referred to Filo as a "yahoo." This meaning deri ves from the name of a race of fictional beings from Gulliver's Travels. Yahoo grew rapidly throughout the 1990s. Like many search engines and Web direct ories, Yahoo added a web portal. As of 1998, Yahoo! was the most popular startin g point for web users.[15] It also made many high-profile acquisitions. Its stoc k price skyrocketed during the dot-com bubble, Yahoo stocks closing at an all-ti

me high of $118.75 a share on January 3, 2000. However, after the dot-com bubble burst, it reached a post-bubble low of $8.11 on September 26, 2001.[16] In 2000, Yahoo began using Google for search. Over the next four years, it devel oped its own search technologies, which it began using in 2004. In response to G oogle's Gmail, Yahoo began to offer unlimited email storage in 2007. The company struggled through 2008, with several large layoffs.[citation needed] In February 2008, Microsoft Corporation made an unsolicited bid to acquire Yahoo for US$44.6 billion. Yahoo formally rejected the bid, claiming that it "substan tially undervalues" the company and was not in the interest of its shareholders. Three years later, Yahoo had a market capitalization of US$22.24 billion.[17] C arol Bartz replaced Yang as CEO in January 2009.[18] In September 2011, she was removed from her position at Yahoo by the company's chairman Roy Bostock, and CF O Tim Morse was named as Interim CEO of the company. In early 2012, after the appointment of Scott Thompson as CEO, rumors began to s pread about looming layoffs. Several key executives, such as Chief Product Offic er Blake Irving left.[19] On April 4, 2012, Yahoo announced a cut of 2,000 jobs or about 14 percent of its 14,100 workers. The cut is expected to save around US $375 million annually after the layoffs are completed at end of 2012.[20] In an email sent to employees in April 2012, Thompson reiterated his view that custome rs should come first at Yahoo He also completely reorganized the company.[21] On May 13, 2012, Yahoo issued a press release stating that Thompson was no longe r with the company, and would immediately be replaced on an interim basis by Ros s Levinsohn, recently appointed head of Yahoo's new Media group.[21][22][23] Tho mpson's total compensation for his 130-day tenure with Yahoo was at least $7.3 m illion.[24] On July 16, 2012, Marissa Mayer was appointed President and CEO of Yahoo, effect ive the following day. On May 19, 2013 the Yahoo board approved a US$1.1 billion purchase of blogging s ite Tumblr, and the company's CEO and founder David Karp will remain a large sha reholder. The announcement reportedly signifies a changing trend in the technolo gy industry, as large corporations like Yahoo, Facebook, and Google acquire star t-up Internet companies that generate low amounts of revenue as a way in which t o connect with sizeable, fast-growing online communities. The Wall Street Journa l stated that the purchase of Tumblr would satisfy the company's need for "a thr iving social-networking and communications hub."[25][26] On May 20, the company announced the acquisition of Tumblr officially.[27] The company also announced p lans to open a San Francisco office in July 2013.[28] On August 2, 2013, Yahoo Inc. announced the acquisition of social Web browser co ncern RockMelt. With the acquisition, the RockMelt team, including the concern's CEO Eric Vishria and CTO Tim Howes, will be the part of Yahoo team. As a result , all the RockMelt applications and existing Web services were terminated on Aug ust 31.[29] Data collated by comScore during July 2013 revealed that more people in the U.S. visited Yahoo Web sites during the month in comparison to Google Web sites; the occasion was the first time that Yahoo outperformed Google since 2011. The data did not incorporate visit statistics for the Yahoo-owned Tumblr site or mobile phone usage.[30] Products and services Main article: List of Yahoo-owned sites and services

The front page of the Yahoo website, in September 2013. Yahoo operates a portal that provides the latest news, entertainment, and sports information. The portal also gives users access to other Yahoo services like Ya hoo Mail, Yahoo Maps, Yahoo Finance, Yahoo Groups and Yahoo Messenger. Storing personal information and tracking usage Ambox current red.svg This section's factual accuracy may be compromised due to out-of-date informati on. Please update this article to reflect recent events or newly available infor mation. (June 2012) Working with comScore, The New York Times found that Yahoo was able to collect f ar more data about users than its competitors from its Web sites and advertising network. By one measure, on average Yahoo had the potential in December 2007 to build a profile of 2,500 records per month about each of its visitors.[31] Yaho o retains search requests for a period of 13 months. However, in response to Eur opean regulators, Yahoo obfuscates the IP address of users after three months by deleting its last eight bits.[32] On March 29, 2012, Yahoo announced that it would introduce a "Do Not Track" feat ure that summer, allowing users to opt out of Web-visit tracking and customized advertisements.[33] According to a 2008 article in Computerworld, Yahoo has a 2-petabyte, specially built data warehouse that it uses to analyze the behavior of its half-billion We b visitors per month, processing 24 billion daily events.[34] In contrast, the U nited States Internal Revenue Service (IRS) database of all United States taxpay ers weighs in at only 150 terabytes.[34] Communication Yahoo provides Internet communication services such as Yahoo Messenger and Yahoo Mail. As of May 2007, its e-mail service would offer unlimited storage.[35] Yahoo provided social networking services and user-generated content, including products such as My Web, Yahoo Personals, Yahoo 360, Delicious, Flickr, and Yahoo Buzz. Yahoo closed Yahoo Buzz, MyBlogLog, and numerous other products on April 21, 2011.[36] Yahoo Photos was closed on September 20, 2007, in favor of Flickr. On October 16 , 2007, Yahoo announced that it would discontinue Yahoo 360, including bug repair s; the company explained that in 2008 it would instead establish a "universal pr ofile" similar to the Yahoo Mash experimental system.[37] Content Yahoo partners with numerous content providers in products such as Yahoo Sports, Yahoo Finance, Yahoo Music, Yahoo Movies, Yahoo Weather, Yahoo News, Yahoo Answ ers and Yahoo Games to provide news and related content. Yahoo provides a person alization service, My Yahoo, which enables users to combine their favorite Yahoo features, content feeds and information onto a single page. On March 31, 2008, Yahoo launched Shine, a site tailored for women seeking onlin e information and advice between the ages of 25 and 54.[38]

Co-branded Internet services Yahoo developed partnerships with broadband providers such as AT&T Inc. (via Bel lSouth & SBC), Verizon Communications, Rogers Communications and British Telecom , offering a range of free and premium Yahoo content and services to subscribers .[specify][vague][citation needed] Mobile Services Yahoo Mobile offers services for email, instant messaging, and mobile blogging, as well as information services, searches and alerts. Services for the camera ph one include entertainment and ring tones. Yahoo introduced its Internet search system, called OneSearch, for mobile phones on March 20, 2007. The results include news headlines, images from Flickr, busi ness listings, local weather and links to other sites. Instead of showing only, for example, popular movies or some critical reviews, OneSearch lists local thea ters that at the moment are playing the movie, along with user ratings and news headlines regarding the movie. A zip code or city name is required for OneSearch to start delivering local search results. The results of a Web search are listed on a single page and are prioritized into categories.[39] As of 2012 Yahoo used Novarra's mobile content transcoding service for OneSearch .[40] On October 8, 2010, Yahoo announced plans to bring video chat to mobile phones v ia Yahoo Messenger.[41] Commerce Yahoo offers shopping services such as Yahoo Shopping, Yahoo Autos, Yahoo Real E state and Yahoo Travel, which enables users to gather relevant information and m ake commercial transactions and purchases online. Yahoo Auctions were discontinu ed in 2007 except for Asia.[42] Small business Yahoo provides business services such as Yahoo DomainKeys, Yahoo Web Hosting, Ya hoo Merchant Solutions, Yahoo Business Email and Yahoo Store to small business o wners and professionals allowing them to build their own online stores using Yah oo's tools.[citation needed] Advertising Yahoo Search Marketing provides services such as Sponsored Search, Local Adverti sing and Product/Travel/Directory Submit that let different businesses advertise their products and services on the Yahoo network. Following the closure of a "beta" version on April 30, 2010, the Yahoo Publisher Network was relaunched as an advertising tool that allows online publishers to monetize their websites through the use of site-relevant advertisements.[43] Yahoo launched its new Internet advertisement sales system on February 5, 2007, called Panama. It allows advertisers to bid for search terms to trigger their ad s on search results pages. The system considers bids, ad quality, clickthrough r ates and other factors in ranking ads. Through Panama, Yahoo aims to provide mor e relevant search results to users, a better overall experience, and to increase

monetization.[44] On April 7, 2008, Yahoo announced APT from Yahoo, which was originally called AM P from Yahoo,[45] an online advertising management platform.[46] The platform si mplifies advertising sales by unifying buyer and seller markets. The service was launched in September 2008.[47] In September 2011, Yahoo formed an ad selling strategic partnership with 2 of it s top competitors, AOL and Microsoft.[48] But by 2013 this was found to be under performing in market share and revenue, as Microsoft simply skimmed off four per cent of the search market from Yahoo, without growing their combined share.[49] Yahoo Next Main article: Yahoo Next Yahoo Next is an incubation ground for future Yahoo technologies currently under going testing. It contains forums for Yahoo users to give feedback to assist in the development of these future Yahoo technologies.[50] Yahoo BOSS Main article: Yahoo Search BOSS Yahoo Search BOSS is a service that allows developers to build search applicatio ns based on Yahoo's search technology.[51] Early Partners in the program include Hakia, Me.dium, Delver, Daylife and Yebol.[52] In early 2011, the program switched to a paid model using a cost-per-query model from $0.40 to $0.75 CPM (cost per 1000 BOSS queries). The price, as Yahoo expla ined, depends on whether the query is of web, image, news or other information.[ 53] Yahoo Meme Main article: Yahoo Meme Yahoo Meme is a beta social service, similar to the popular social networking si tes Twitter and Jaiku. Y!Connect Y!Connect enables using their Yahoo . The Wall Street by rival Facebook individuals to leave comments in online publication boards by ID, instead of having to register with individual publications Journal reported that Yahoo plans to mimic this strategy used Inc. to help drive traffic to its site.[54]

Yahoo Accessibility Yahoo has invested resources to increase and improve access to the Internet for the disabled community through the Yahoo Accessibility Lab.[55] Yahoo Axis Main article: Yahoo Axis Yahoo Axis is a desktop web browser extension and mobile browser for iOS devices created and developed by Yahoo. The browser made its public debut on May 23, 20 12.[56] A copy of the private key used to sign official Yahoo! browser extension s for Google Chrome was accidentally leaked in the first public release of the C

hrome extension.[57] Yahoo SearchMonkey Yahoo SearchMonkey (often misspelled Search Monkey) was a Yahoo service which al lowed developers and site owners to use structured data to make Yahoo Search res ults more useful and visually appealing, and drive more relevant traffic to thei r sites. The service was shut down in October 2010 along with other Yahoo servic es as part of the Microsoft and Yahoo search deal. The name SearchMonkey is an h omage to Greasemonkey. Officially the product name has no space and two capital letters. Yahoo SearchMonkey was selected as one of the top 10 Semantic Web Products of 20 08.[58] Defunct services Main article: List of Yahoo-owned sites and services#Closed/defunct services Geocities was a popular web hosting service founded in 1995 and was one of the f irst services to offer web pages to the public. At one point it was the third-mo st-browsed site on the World Wide Web.[59] Yahoo purchased GeoCities in 1999 and ten years later the web host was closed, deleting some seven million web pages. [60] A great deal of information was lost but many of those sites and pages were mirrored at the Internet Archive,[61] OOcities.com, and other such databases.[6 2] Yahoo Go, a Java-based phone application with access to most of Yahoo services, was closed on January 12, 2010.[63] Yahoo 360 was a blogging/social networking beta service launched in March 2005 by Yahoo and closed on July 13, 2009.[64] Yahoo Mash beta was another social servi ce closed after one year of operation prior to leaving beta status.[65] Yahoo Photos was shut down on September 20, 2007, in favor of integration with F lickr. Yahoo Tech was a website that provided product information and setup advi ce to users. Yahoo launched the website in May 2006. On March 11, 2010, Yahoo cl osed down the service and redirected users to Yahoo's technology news section.[6 6] Other discontinued services include Farechase, My Web, Audio Search, Pets, Li ve, Kickstart, Briefcase, and Yahoo for Teachers.[67] Hotjobs was acquired by and merged with Monster.com. Yahoo Koprol was an Indonesian geo-tagging website that allowed users to share i nformation about locations without the use of a GPS device. Koprol was acquired by Yahoo a year following its inception and, in 2011, 1.5 million people were ut ilizing the website, with users also based in Singapore, the Philippines and Vie tnam. However, eighty percent of users were Indonesian.[68] Yahoo officially dis continued Koprol on August 28, 2012, because it did "not meaningfully drive reve nue or engagement".[69] Yahoo Mail Classic was announced as to be shut down in April 2013. Yahoo made a notice that, starting in June 2013, Mail Classic and other old versions of Yahoo Mail will be shut down. All users of Mail Classic are expected to switch to the new Yahoo Mail, use IMAP, or switch to another email service.[70] In addition, April 2013 brought the closure of Upcoming, Yahoo Deals, Yahoo SMS Alerts, Yahoo Kids, Yahoo Mail and Messenger feature phone (J2ME).[71] In early July 2013 Yahoo announced the scheduled closure of the task management service Astrid. Yahoo had acquired the company in May 2013 and was to discontinu

e the service on August 5, 2013. The team at Astrid has supplied its customers w ith a data export tool and recommended former competitors such as Wunderlist and Sandglaz.[72][73] Twitter slide leak on upcoming changes to Yahoo On December 15, 2010, one day after Yahoo announced layoffs of 4% of its workers across their portfolio, MyBlogLog founder Eric Marcoullier posted a slide from a Yahoo employee on Twitter. The slide was visible during an employee-only strat egy webcast indicating changes in Yahoo's offerings.[74] The following services were in a column under "Sunset": Yahoo Picks, AltaVista, MyM, AlltheWeb, Yahoo Bookmarks, Yahoo Buzz, del.icio.us, and MyBlogLog. Under t he "Merge" column were: Upcoming, FoxyTunes, Yahoo Events, Yahoo People Search, Sideline, and FireEagle. 11 other properties were listed that Yahoo was interested in developing into fea ture sites within the portal to take the place of the "Sunset" and "Merge" vacan cies, including the prior feature services (before the new Yahoo Mail was launch ed), were Yahoo Address Book, Calendar, and Notepad.[75] Despite Notepad being l isted as a feature service instead of sunset or merge in 2010, Yahoo has since t aken steps to de-emphasize Notepad. For example, in January 2013, Notepad was no longer linked within the new Yahoo mail service, although it continued to be li nked in the older Classic version. Also, starting in mid- to late January 2013, Notepad was no longer searchable.[citation needed] The blog on the del.icio.us website released a post by Chris Yeh after the slide was leaked in which Yeh stated that "Sunset" doesn't necessarily mean that Yaho o is closing down the site. Yeh further explained that other possibilities includi ng del.icio.us leaving Yahoo (through sale or spinoff) were still being considered : "We can only imagine how upsetting the news coverage over the past 24 hours ha s been to many of you. Speaking for our team, we were very disappointed by the w ay that this appeared in the press."[76] On April 27, 2011, Yahoo's sale of del. icio.us to Avos was announced.[77] Yahoo Buzz was closed down on April 21, 2011 without an official announcement fr om Yahoo.[78] MyBlogLog was then discontinued by Yahoo on May 24, 2011.[79] Revenue model Ambox current red.svg This article is outdated. Please update this article to reflect recent events o r newly available information. (September 2012) About 88% of revenues for the fiscal year 2009 came from marketing services.[cit ation needed] The largest segment of it was from search advertising, where adver tisers bid for search terms to display their ads on the search results; on avera ge Yahoo makes 2.5 cents to 3 cents from each search. Other forms of advertising that bring in revenue for Yahoo include display[citat ion needed] and contextual advertising, with the latter providing the basis for the "Keystone" initiative (developed by Yahoo to develop an "ad selection techno logy for direct and online marketers to place non-guaranteed advertisements on p ublisher sites.")[80] Privacy In September 2013 The Indian Express reported that Yahoo! received 29 thousand r equests for information about users from governments in the first six months of

2013. Over 12 thousands of the requests came from the United States.[81] In October 2013, The Washington Post reported that the U.S. National Security Ag ency intercepted communications between Yahoo's data centers, as part of a progr am named MUSCULAR.[82][83] Criticism Main article: Criticism of Yahoo In 2000, Yahoo was taken to court in France by parties seeking to prevent French citizens from purchasing memorabilia relating to the Nazi Party.[84] In March 2 004, Yahoo launched a paid inclusion program whereby commercial websites were gu aranteed listings on the Yahoo search engine.[85] Yahoo discontinued the program at the end of 2009.[86] Yahoo was criticized for providing ads via the Yahoo ad network to companies who display them through spyware and adware.[87][88] Yahoo, as well as other search engines, cooperated with the Chinese government i n censoring search results. In April 2005, dissident Shi Tao was sentenced to 10 years in prison for "providing state secrets to foreign entities"[89] as a resu lt of being identified by IP address by Yahoo[90] The extent of Yahoo's foreknow ledge of Shi's fate was disputed by the company's General Counsel and human righ ts organizations.[91] Human rights groups also accuse Yahoo of aiding authoritie s in the arrest of dissidents Li Zhi and Jiang Lijun. In September 2003, dissident Wang Xiaoning was convicted of charges of "inciteme nt to subvert state power" and was sentenced to ten years in prison. Yahoo Hong Kong connected Wang's group to a specific Yahoo e-mail address.[92] Both Xiaonin g's wife and the World Organization for Human Rights[93] sued Yahoo under human rights laws on behalf of Wang and Shi.[94] As a result of media scrutiny relating to Internet child predators and a lack of significant ad revenues, Yahoo's "user created" chatrooms were closed down in J une 2005.[95] On May 25, 2006, Yahoo's image search was criticized for bringing up sexually explicit images even when SafeSearch was active.[96] Yahoo was a 40% owner of Alibaba Group (now 24%),[97] which was a subject of controversy for al lowing the sale of shark-derived products. The company banned the sale of shark fin products on all its e-commerce platforms effective January 1, 2009. On Novem ber 30, 2009, Yahoo was criticized by the Electronic Frontier Foundation for sen ding a DMCA notice to whistle-blower website "Cryptome" for publicly posting det ails, prices, and procedures[98] on obtaining private information pertaining to Yahoo's subscribers.[99] After some concerns over censorship of private emails regarding a website affili ated with Occupy Wall Street protests were raised,[100][101] Yahoo responded wit h an apology and explained it as an accident.[102] Financial data Ambox current red.svg This article is outdated. Please update this article to reflect recent events o r newly available information. (July 2013) Financial data, US$ millions[103] Year 2003

2004 2005 2006 2007 2008 2009 2010 2011 Sales 1,625 3,574 5,258 6,426 6,969 7,208 6,460 6,324 4,984 EBITDA 453 1,000 1,505 1,066 Net Results 238 840 1,896 751 660 424 597 1,231 Staff 5,500 7,600 9,800 11,400 13,900 13,200 14,100 Advertising revenue As of January 2010, Yahoo held the world's largest market share in online displa y advertising. JP Morgan put the company's United States market share for displa y ads at 17%, well ahead of No. 2 Microsoft at 11% and AOL at 7%.[104] In 2011, Yahoo lost the top spot to Facebook.[105][106] Executives Board of Directors (current) [107] [108] [109] [110] [111] John D Hayes (2012) Executive Vice President, American Express Company and forme r President of Lowe & Partners Sue James (2010) Retired Partner, Ernst & Young LLP Max Levchin (2012) Chairman and CEO, HVF, LLC Peter Liguori (2012) Former Chief Operating Officer, Discovery Communications, I nc. and former Chairman and President of Entertainment, Fox Broadcasting Company Marissa Mayer (2012) CEO Yahoo Inc. Thomas J McInerney (2012) Former Executive Vice President and Chief Financial Of ficer, IAC/InterActiveCorp Maynard Webb (2012) Chairman, Yahoo Inc., founder, Webb Investment Network and c hairman and former CEO of LiveOps Board of Directors (past) Alfred Amoroso (2012) Former Chairman, Yahoo Inc. Roy Bostock past Chairman, Yahoo Inc. Patti Hart President and Chief Executive Officer, International Game Technology Vyomesh Joshi Executive Vice President, Imaging and Printing Group, Hewlett-Pack ard Company David Kenny (2011) Arthur Kern Private Investor Daniel S. Loeb (2012-2013) Brad D. Smith President and Chief Executive Officer, Intuit Inc. Scott Thompson Yahoo CEO Gary L. Wilson (2001) Private Investor General Partner, Manhattan Pacific Partne rs, was the chairman of the board of Northwest Airlines, chief financial officer of Walt Disney Company, and chief financial officer of Marriott Corporation.[11

2][113] Harry J. Wilson (2012-2013) Michael Wolf (2012- 2013) Chief Executive Officers Marissa Mayer (2012 ) Ross Levinsohn Interim (2012) Scott Thompson (2012) Tim Morse Interim (2011 2012) Carol Bartz (2009 2011) Jerry Yang (2007 2009) Terry Semel (2001 2007) Timothy Koogle (1995 2001) Yahoo International Yahoo offers a multi-lingual interface. The site is available in over 20 languag es. The official directory for all of the Yahoo International sites is world.yah oo.com. The company's international sites are wholly owned by Yahoo, with the ex ception of its Japan and China sites. Yahoo holds a 34.75% minority stake in Yahoo Japan, while SoftBank holds 35.45%, [114] YahooXtra in New Zealand, which Yahoo!7 have 51% of and 49% belongs to Tel ecom New Zealand, and Yahoo!7 in Australia, which is a 50 50 agreement between Yah oo and the Seven Network. Historically, Yahoo entered into joint venture agreeme nts with SoftBank for the major European sites (UK, France and Germany) and well as South Korea and Japan. In November 2005, Yahoo purchased the minority intere sts that SoftBank owned in Europe and Korea. Yahoo used to hold a 40% stake in Alibaba, which manages a web portal in China u sing the Yahoo brand name. Yahoo in the USA does not have direct control over Al ibaba, which operates as a completely independent company. On September 18, 2012 , following years of negotiations, Yahoo agreed to sell a 20% stake back to Alib aba for $7.6 billion.[115] On March 8, 2011 Yahoo launched its Romania local service after years of delay d ue to the financial crisis.[116][117][118][119][120] Yahoo officially entered the MENA region when it acquired Maktoob, a pan-regiona l, Arabic-language hosting and social services online portal, on August 25, 2009 .[121] Since the service is pan-regional, Yahoo officially became Yahoo Maktoob in the region. On December 31, 2012, Yahoo Korea shut down all its services and left the countr y, with its previous domain saying in Korean, "Starting from December 31, 2012, Yahoo! Korea has ended. You can go to the original Yahoo! for more Yahoo's infor mation."[citation needed] On September 2, 2013, Yahoo China shut down and is being redirected to taobao.co m.[122] Logos and themes

Logo used from 1994 2013 (shown: purple variant used from 2009) The first logo appeared when the company was founded in 1994 it was red with three icons on each side.[123] The logo used on the Yahoo home page formerly consiste

d of the color red with a black outline and shadow; however, in May er with a theme redesign, the logo was changed to purple without an hadow. This change also applied to several international Yahoo home me countries, most notably Yahoo!7 (of Australia), the logo remains occasion the logo is abbreviated: "Y!".[125]

2009, togeth outline or s pages. In so red.[124] On

On August 7, 2013, at around midnight EDT, Yahoo announced that the final versio n of the new logo would be revealed on September 5, 2013 at 4:00 a.m. UTC. In th e period leading up to the unveiling of the new logo, the "30 Days of Change" ca mpaign was introduced, whereby a variation of the logo was published every day f or the 30 days following the announcement.[126][127] The new logo was eventually launched with an accompanying video that showed its digital construction, and M ayer published a personalized description of the design process on her Tumblr pa ge.[128] Mayer explains: So, one weekend this summer, I rolled up my sleeves and dove into the trenches w ith our logo design team ... We spent the majority of Saturday and Sunday design ing the logo from start to finish, and we had a ton of fun weighing every minute detail. We knew we wanted a logo that reflected Yahoo - whimsical, yet sophisti cated. Modern and fresh, with a nod to our history. Having a human touch, person al. Proud.[129] On September 19, 2013, Yahoo! launched a new version of the "My Yahoo" personali zed homepage. The redesign allows users to tailor a homepage with widgets that a ccess features such as email accounts, calendars, Flickr and other Yahoo content , and Internet content. Users can also select "theme packs" that represent artis ts such as Polly Apfelbaum and Alec Monopoly, and bands such as Empire of the Su n.[130] Mayer then explained at a conference in late September 2013 that the log o change was the result of feedback from both external parties and employees.[13 1] See also Portal icon San Francisco Bay Area portal Portal icon Companies portal Portal icon Internet portal List of search engines List of web analytics software Yahoo Guesthouse Yahoo litigation Yahoo Messenger Protocol References 1.^ Jump up to: a b c d e "2010 Form 10-K, Yahoo! Inc.". Google. February 28, 20 11. Retrieved April 4, 2011. 2.Jump up ^ "Overview / Yahoo". Yahoo. Retrieved May 23, 2013. 3.Jump up ^ Staff (2012). "yahoo.com". Quantcast It's your audience. We just fin d it. Quantcast Corporation. Retrieved May 23, 2012. 4.Jump up ^ Swartz, Jon (November 7, 2011). "Yahoo's latest moves baffle some". USA Today (Washington DC). Retrieved July 22, 2012. 5.Jump up ^ "Canada Pension Plan mulls Yahoo! buy, report says". CBC News (Toron to). October 20, 2011. Retrieved July 22, 2012. 6.Jump up ^ Yahoo! (2012). "Yahoo!". LinkedIn. LinkedIn. Retrieved July 2, 2012. 7.Jump up ^ Perlroth, Nicole (July 17, 2012). "Marissa Mayer hopes to improve us er experience at Yahoo". The Times of India (New Delhi). Archived from the origi nal on July 17, 2012.

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121.Jump up ^ Kincaid, Jason (August 25, 2009). "Confirmed: Yahoo Acquires Arab Internet Portal Maktoob". TechCrunch. Retrieved August 31, 2012. 122.Jump up ^ "Yahoo ceases China news and community services". Bbc.co.uk. Septe mber 2, 2013. Retrieved October 1, 2013. 123.Jump up ^ "Yahoo Logo Design, Logo Design History". Logoorange.com. Retrieve d May 31, 2011. 124.Jump up ^ Yardney, Michael. "Yahoo!7". Au.yahoo.com. Retrieved October 1, 20 13. 125.Jump up ^ "Y Yahoo". All Acronyms. 2012. Retrieved May 23, 2012. 126.Jump up ^ Swartz, Jon (August 7, 2013). "Yahoo is getting a new logo - in a month". USA Today. Retrieved August 14, 2013. 127.Jump up ^ Knight, Shawn (August 7, 2013). "Yahoo's 30 days of change campaig n will end with new logo design". TechSpot. Retrieved August 14, 2013. 128.Jump up ^ Newton, Casey (September 5, 2013). "Yahoo reveals its new logo". T he Verge. Vox Media, Inc. Retrieved September 19, 2013. 129.Jump up ^ Mayer, Marissa (September 5, 2013). "Geeking Out on the Logo". Mar issa's Tumblr. Yahoo!, Inc. Retrieved September 19, 2013. 130.Jump up ^ Perez, Sarah (September 19, 2013). "Yahoo Resurrects The Personali zed Homepage With "My Yahoo" Revamp". TechCrunch. Retrieved September 19, 2013. 131.Jump up ^ Edwards, Victoria (September 21, 2013). "6 Things We Learned From Marissa Mayer and Mark Zuckerberg at TechCrunch Disrupt 2013". Search Engine Wat ch. Retrieved September 23, 2013. External links Official website (Mobile) Yahoo! transparency reports Business dataYahoo! Inc. at Google Finance Yahoo! Inc. at Yahoo! Finance Yahoo! Inc. at Hoover's Yahoo! Inc. at Reuters Yahoo! Inc. SEC filings at the Securities and Exchange Commission

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