Special Topics Course Proposal Form

SUFFOLK COUNTY COMMUNITY COLLEGE SPECIAL TOPICS COURSE PROPOSAL FORM

ORIGINATING CAMPUS: ( ) Ammerman ( ) Eastern ( ) Grant Date Submitte t! Cam"us Dean: ###$%&'%()&&###
To meet the ideals of Suffolk County Community College ne! "ou#ses should if a$$#o$#iate "onside# issues a#ising f#om elements of "ultu#al di%e#sity in a#eas of te&t'ook "hoi"e sele"tion of li'#a#y and audio(%isual mate#ials and tea"hing methodology)

CAMPUS DEAN E*MAILS ENTIRE PROPOSAL PAC+ET TO T,E COLLEGE CURRICULUM COMMITTEE C,AIR AS A -ORD DOCUMENT UPON ITS APPRO.AL/
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PROCEDURES
1. 2. #. %. ).

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Instructor downloads and drafts proposal and syllabus from Special Topics link on the Curriculum Website Proposer sends the files (proposal and syllabus electronically to the !cademic Chair for distribution and support from !cademic "epartment. !cademic Chair initials the proposal upon appro$al and electronically forwards file and syllabus to the Campus "ean. &pon appro$al' the Campus "ean initials the proposal and electronically forwards file and syllabus to the Colle(e Curriculum Committee Chair for postin( on the Curriculum Website. The Colle(e Curriculum Chair will electronically forward the files (includin( syllabus to the Colle(e !ssociate "ean for Curriculum and !ssessment.

Pr!"!se

b0: Sabita Na0a1

Date !2 Pr!"!sa3: Ma0 &'4 ()&&

De"artment%Dis5i"3ine:6usiness%Te57n!3!80 C!urse 9: M+T (:$ C!urse Tit3e: Green Mar1etin8 ;En<ir!nmenta3 Pr! u5t Desi8n%Re5053in8 (= Cre its) I/ RELATIONS,IP TO STUDENTS A/ >Cre it ,!urs#### C!nta5t ,!urs#### Le5ture ,!urs##### Lab%Stu i! ,!urs#####
*See Curriculum Website for Credit+Contact ,ours -ormula.

6/ C/ II/

C3ass Si?e: == C!urse Fees Lab Fees:#### C!urse Fees#####

RELATIONS,IP TO MASTER SC,EDULE A/ >>Pr!"!se Semesters C!urse @i33 run: Fall..(2/11 ... *inte#.(yr. .... S$#ing.(2/12 .... Summe#.(yr. .... 6/ >>Pr!Ae5te Terminati!n Date Fall.(yr. .... *inte#.(yr. .... S$#ing.(yr. .... Summe#.(yr. ....

mo#e than fou#

++S$e"ial To$i"s "ou#ses may #un fo# only t!o semeste#s) U$on the "om$letion of the se"ond semeste# the "ou#se must 'e !ithd#a!n f#om the s"hedule unless it has 'een #e(a$$#o%ed as a S$e"ial To$i"s "ou#se o# a$$#o%ed as a $e#manent "ou#se) Unde# no "i#"umstan"es may a S$e"ial To$i"s "ou#se #un fo# semeste#s)

III/
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Special Topics Course Proposal Form

I./ Description of Course: 0reen 1arketin( and 2n$ironmental Product "esi(n+3ecyclin( is structured to describe how marketin( mi4 decisions can and do influence en$ironmental outcomes. The 0reen marketin( course dealin( with issues related to the en$ironment. (1aterials ecosystems. !fter completion of the course' students will be able to5 "efine 6What is 0reen 1arketin(78 3e(ional market trends related to 0reen marketin( concept. "escribe the comple4 relationships between consumers' profit and society as it relates to sustainability. 0oin( 0reen in the marketin( mi4. &nderstand the role of marketin( in creatin( chan(e. !ddress consumer beha$ior in the conte4t of 9(reen.: Identify ma#keting $#o'lems and de%elo$ #easoned #esolutions) Concepts of eco;' material; and ener(y efficiency' recyclin( and en$ironmental product desi(n ./ A""r!<a3s products "onsum$tion disposal that leads to the pollution of

De"artment A""r!<a3 Date###############

1"ademi" Chai#

Date##C%&D%&&#### Date##Eune ()4 ()&&#

Cam"us Dean A""r!<a3##Eames M/ +eane##

Cam$us 2ean

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Special Topics Course Proposal Form

SPECIAL TOPICS F COURSE SBLLA6US

I/ C!urse Number an 2esign-6e"y"ling Tit3e: MKT .,3- G#een Ma#keting 4En%i#onmental 5#odu"t

II/ Des5ri"ti!n !2 C!urse: 0reen 1arketin( and 2n$ironmental Product "esi(n+3ecyclin( is structured to describe how marketin( mi4 decisions can and do influence en$ironmental outcomes. The 0reen marketin( course dealin( with issues related to the en$ironment. (1aterials products "onsum$tion disposal that leads to the pollution of ecosystems. III/ C!urse ObAe5ti<es: This course will helps indi$iduals make informed decisions about choices that impact the en$ironment will pro$ide a thorou(h introduction to the emer(in( field of (reen marketin( mana(ement' includin( a useful e4ploration of the inte(ral relationships amon( marketin( strate(y and action' macroeconomic sectors' and the en$ironment. In addition to pro$idin( a detailed look at many (reen strate(ies' from en$ironmentally friendly supply chains to the en$ironmental implications of product creation' the te4t re$iews the e$olution of marketin( and de$otes considerable attention to the conditions for potential consumers to act in an ecolo(ically responsible manner.

After completion of the course, students will be able to: "efine 6What is 0reen 1arketin(78 3e(ional market trends related to 0reen marketin( concept. "escribe the comple4 relationships between consumers' profit and society as it relates to sustainability. 0oin( 0reen in the marketin( mi4. &nderstand the role of marketin( in creatin( chan(e. !ddress consumer beha$ior in the conte4t of 9(reen.: Identify ma#keting $#o'lems and de%elo$ #easoned #esolutions) Concepts of eco;' material; and ener(y efficiency' recyclin( and en$ironmental product desi(n

I./ReGuire TeHts an Materia3s: 3obert "ahlstrom. 0reen 1arketin( 1ana(ement' 1st 2dition 5u'lishe#7 South(*este#n 2/11 IS<=5>?@;/;#2%;?@>1%;/

./ Assessment !2 Stu ent Learnin8: This course will reAuire students to attend one 2; hour lecture per week. In addition' students7 are reAuired to spend at least % hours per week ALL FORMS MUST 6E SU6MITTED ELECTRONICALLB
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Special Topics Course Proposal Form

en(a(in( in readin(s' e4ercises and assi(nments. Bectures will pro$ide students with key information which will assist them to more effecti$ely problem;sol$e and critically analyCe important issues within the domain of (reen marketin( and the (rowin( e4pectation for business to become more sustainable. This course also will illustrate with rele$ant e4amples from the media and case studies.
("escribe assessment measures' i.e.' instruments that measure the attainment of course obDecti$es.

.I/

-ee130 Out3ine !2 T!"i5s an

Assi8nments:

-ee1 &*Au8/ (: I Se"/D

Part I JINTRODUCTIONK TITLE: * JAn O<er<ie@ !2 Green Mar1etin8/K TOPICS: Int#odu"tion to g#een ma#keting) *hy study g#een ma#keting8 G#ou$s that need to unde#stand g#een ma#keting. TELT: 6o'e#t 2ahlst#om Cha$te# (9 -ee1 (*Se"/ $I&&

TITLE7 1n O%e#%ie! of St#ategi" G#een 5lanning TOPICS: G#een ma#keting $lanning) In"o#$o#ating a g#een $e#s$e"ti%e into the mission statement) Integ#ating a g#een mission into o':e"ti%es st#ategy and ma#keting ta"ti"s) The inte#a"tion 'et!een st#ategy and the en%i#onment) 2eli%e#ing %alue to all stakeholde#s and to unde#stand the g#een ma#keting) TELT: 6o'e#t 2ahlst#om Cha$te# (. -ee1 =*Se"/ &(I&'

Part II T,E CONSUMPTION*EN.IRONMENT INTERFACE/

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Special Topics Course Proposal Form

TITLE: The En%i#onment and Consum$tion) TOPICS: Unde#stand the inte#a"tion 'et!een en%i#onment and "onsum$tion) ;uman influen"es on "limate "hange) Unde#stand sou#"es of ene#gy and thei# use a"#oss inte#national #egions) ;uman influen"es on the atmos$he#e) ;uman influen"es on !ate#) ;uman influen"es on land) ;uman influen"es on 'iodi%e#sity) TELT: 6o'e#t 2ahlst#om Cha$te# (<

-ee1 D*Se"/ &:I($

TITLE: The 2n$ironmental 2ffects of Consumption TOPICS: Identify en%i#onmental a"tion designed to #edu"e "limate "hange) Unde#stand effo#ts to influen"e the su$$ly and demand fo# ene#gy) En%i#onmental a"tion designed to #edu"e human influen"es on the atmos$he#e) En%i#onmental a"tion designed to #edu"e human influen"es on !ate#) En%i#onmental a"tion designed to #edu"e human influen"es on land) En%i#onmental a"tion designed to #edu"e human influen"es on 'iodi%e#sity) The #ole of ene#gy "onse#%ation effo#ts to limit "limate "hange and $ollution) TELT: 6o'e#t 2ahlst#om Cha$te# (= -ee1 $*Se"/(C*O5t/(

Part III PRO.IDING .ALUE .IA SUSTAINA6LE MAR+ETING STRATEGIESK TITLE: 2is"o%e#ing >alue %ia Ma#ket 1nalysis. TOPICS: Int#odu"tion) Ma#ket segmentation) Ta#get ma#keting) Ma#ket $ositioning . TELT: 6o'e#t 2ahlst#om Cha$te# (3 -ee1 C* O5t/=*: TITLE7 Communi"ating >alue) TOPICS7 Int#odu"tion) Integ#ated ma#keting "ommuni"ation) Message st#ategy) G#een '#anding) Ce#tifi"ation la'eling) 2ema#keting) TELT: 6o'e#t 2ahlst#om Cha$te# (0
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Special Topics Course Proposal Form

-ee1 M* O5t/&)*&C TITLE: Producin( Ealue $ia Inno$ation. TOPICS: Int#odu"tion) 5#odu"t inno%ation f#ame!o#k) 5#odu"t inno%ation7 Idea gene#ation) 5#odu"t inno%ation7 5#elimina#y assessment) 5#odu"t inno%ation7 ?usiness "ase $#e$a#ation) 5#odu"t inno%ation7 5#odu"t de%elo$ment) 5#odu"t inno%ation7 Test ma#ket 4 %alidation) 5#odu"t inno%ation7 Full $#odu"tion 4 follo!(u$) 5#o"ess inno%ation TELT: 6o'e#t 2ahlst#om Cha$te# (@ -ee1 '* O5t/&M*(=

TITLE: 2eli%e#ing >alue %ia Sustaina'le Su$$ly Cy"le St#ategies TOPICS: Int#odu"tion) The "ent#al #ole of #etailing in the su$$ly "y"les) Ma#keting sustaina'le $#odu"t lines) Ma#keting sustaina'le "onsum$tion) TELT: 6o'e#t 2ahlst#om Cha$te# (A -ee1 :* O5t/(D*=)

TITLE: 2eli%e#ing >alue in 6etailing TOPICS: Int#odu"tion) The "ent#al #ole of #etailing in the su$$ly "y"les) Ma#keting sustaina'le $#odu"t lines) Ma#keting sustaina'le "onsum$tion TELT: 6o'e#t 2ahlst#om Cha$te# (,

-ee1 &)* O5t/=&*N!</C

TITLE: 2e"la#ing >alue %ia Sustaina'le 5#i"ing St#ategies) TOPICS: Int#odu"tion) Inte#nal $#i"ing "onst#aints) Custome# demand) Legal "onst#aints) Com$etiti%e a"tion) Co#$o#ate mission and $#i"ing o':e"ti%es) 5#i"ing st#ategies) TELT: 6o'e#t 2ahlst#om Cha$te# (9/ ALL FORMS MUST 6E SU6MITTED ELECTRONICALLB

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Special Topics Course Proposal Form

-ee1 &&*N!</M*&=

Part I.: MACRO*ECONOMIC ENERGB CONSUMPTION/ TITLE: The 6ole of ;ousehold Consum$tion TOPICS: Influen"es of households on ene#gy "onsum$tion) The "onsume# de"ision(making $#o"ess) Sustaina'le ma#keting a"tion designed to influen"e $#e($u#"hase de"isions) Sustaina'le ma#keting a"tion designed to influen"e $u#"hases) Sustaina'le ma#keting a"tion designed to influen"e "onsum$tion) Sustaina'le ma#keting a"tion designed to influen"e $ost($u#"hase de"isions) TELT: 6o'e#t 2ahlst#om Cha$te# (99

-ee1 &(*N!</&D*() TITLE: Ene#gy Consum$tion in the Se#%i"es Se"to# TOPICS7 Int#odu"tion7 Se#%i"e se"to# "ont#i'uto#s to "a#'on emissions) Non(food #etailing) Food #etailing) Offi"es and administ#ati%e 'uildings) Edu"ational institutions) ;ealth "a#e) Lodging) TELT: 6o'e#t 2ahlst#om Cha$te# (9.

-ee1 &=*N!</(&*(M TITLE: T#ans$o#tation)

TOPICS7 Int#odu"tion7 T#ans$o#tation se"to# "ont#i'uto#s to "a#'on emissions) 5e#sonal modes of t#ans$o#tation) Mass t#ansit) F#eight t#ans$o#tation)

TELT: 6o'e#t 2ahlst#om Cha$te# (9<

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Special Topics Course Proposal Form

-ee1 &D*N!</('*De5/D TITLE: The 6ole of Indust#ial Consum$tion

TOPICS: 5#ima#y indust#ial "ont#i'uto#s to "a#'on emissions) Ca#'on emissions asso"iated !ith steel $#odu"tion) Ca#'on emissions in the non(metalli" mine#als indust#y) Ca#'on emissions endemi" to "hemi"al $#odu"tion) Ca#'on emissions asso"iated !ith the $a$e# and $ul$ indust#ies) Indust#ial standa#ds that seek to limit "a#'on emissions . TELT: 6o'e#t 2ahlst#om Cha$te# (9=

-ee1 &D*De5/$*&&

Part .: GREEN MAR+ETING AND SUSTAINA6ILITB REPORTING TITLE7 Monito#ing and 6e$o#ting Sustaina'ility Effo#ts TOPICS: Int#odu"tion ?enefits of #e$o#ting %alue 6e$o#ting e"onomi" %alue 6e$o#ting so"ial %alue 6e$o#ting en%i#onmental %alue ?en"hma#king $e#fo#man"e) TELT: 6o'e#t 2ahlst#om Cha$te# (93

-ee1 &D*De5/ &(*&: Fina3 EHam

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Special Topics Course Proposal Form References Berry, T. (1999). The Great Work: Our Way into the Future. Ne !ork, N!: Be"" To er. Bri#$es, %., & Wi"he"', W.B. (())*). Goin$ +eyon# $reen: The hy an# ho of inte$ratin$ sustaina+i"ity into the 'arketin$ curricu"u'. ,ourna" of -arketin$ .#ucation, /) (1), // 0 12. %harter, -., & 3o"onsky, -. ,. (e#s.) (1999). Greener 'arketin$: 4 $"o+a" 5ers5ecti6e on $reenin$ 'arketin$ 5ractice. 7heffie"#, 89: Green"eaf 3u+"ishin$. .sty, :. %., & Winston, 4.7. (())2). Green to $o"#: ;o s'art co'5anies use en6iron'enta" strate$y to inno6ate, create 6a"ue, an# +ui"# co'5etiti6e a#6anta$e. Ne ;a6en: !a"e 8ni6ersity 3ress. Fu""er, :. 4. (1999). 7ustaina+"e 'arketin$: -ana$eria"<eco"o$ica" issues. Thousan# Oaks, %4: 7a$e. Ga"ea, %. (e#.) (())1). Teachin$ +usiness sustaina+i"ity 6o"u'e =: Fro' theory to 5ractice. 7heffie"#, 89: Green"eaf 3u+"ishin$. -intu, 4.T., & >o?a#a, ;. R. (199/). Green 'arketin$ e#ucation: 4 ca"" for action. -arketin$ .#ucation Re6ie , / (Fa""), 1@<(/ Ott'an, ,. 4. (199*). Green 'arketin$: O55ortunity for inno6ation, (n# e#ition, Booksur$e. Ott'an, ,. 4., 7taffor#, .. R., & ;art'an, %. >.(())2). 46oi#in$ $reen 'arketin$ 'yo5ia. .n6iron'ent 1*(A), ((</2. ,ourna" of %ase 7tu#ies in .#ucation 4 $reen 'arketin$ course, 3a$e @ .Bhi+it 7a'5"e Resources On"ine 7ources of Green -arketin$ Ne s, 4rtic"es, an# %ases GreenBi? 0 Green Business Ne s .$reen+i?.co'C Green -arketin$ 3ioneer ,acDue"yn Ott'anEs e+site .$reen'arketin$.co'C Green to Go"# co'5anion e+site .eco<a#6anta$e.co'C Grist .n6iron'enta" Ne s .$rist.or$C ,oe" -ako erEs +"o$: htt5:CC'ako er.ty5e5a#.co'C Ne !ork Ti'es Business of GreenF section an# Green =nc. +"o$: htt5:CCnyti'es.co'C+usinessC+usinesss5ecia"(C 7ustaina+"e >ife -e#ia .sustaina+"e"ife'e#ia.co'C Wa"" 7treet ,ourna" .n6iron'ent section htt5:CCon"ine. sG.co'C5u+"icC5a$eC)H)HWIH)H)((1.ht'"J'o#K#Ge'73.%=4> On"ine Re5orts %7R .uro5e 7ustaina+"e -arketin$ Gui#e .csreuro5e.or$C#ataCfi"esCsustaina+"e'arketin$$ui#e.5#f .co5ro'isin$ Re5ort .foru'forthefuture.or$C>i+raryC.co<5ro'isin$ Futerra %o''unications .futerra.co.ukCre6o"utionC"ea#in$Hthinkin$ Ran# Re5ort on Green %onsu'er 3o er .ran#.or$CscitechCst5iCourfutureC%onsu'erC Tren# atchin$ .co<=conicF 5ro#ucts htt5:CCtren# atchin$.co'Ctren#sCecoiconic.ht' %ar+on an# Water %a"cu"ator We+sites .arth"a+ %ar+on %a"cu"ator .earth"a+.co'Cin#eB.as5BJec5K1 .arth :ay Net ork Foot5rint %a"cu"ator .earth#ay.netCfoot5rint(Cin#eB.ht'" Green#eB Wor"# i#e Trackin$ 7ur6ey .nationa"$eo$ra5hic.co'C$reen#eBC Water Foot5rint %a"cu"ator . aterfoot5rint.or$CJ5a$eKfi"esCho'e Green Gui#es an# Ti5s Bi$ Green 3urse 0 .+i$$reen5urse.co'C %onsu'er Re5orts Greener %hoices .$reenerchoices.or$C .arth 911 htt5:CCearth911.co'C
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Special Topics Course Proposal Form Green 4'erica (for'er"y %oo54'erica) .$reena'ericato#ay.or$ >O;47 (>ifesty"es of ;ea"th an# 7ustaina+i"ity) ."ohas.co'C Nationa" Geo$ra5hic Green Gui#e .the$reen$ui#e.co'C Ne 4'erican :rea' .ne #rea'.or$C ( ith %onscious %onsu'er ca'5ai$n) NR:% Green >i6in$ Gui#es .nr#c.or$C$reen"i6in$C$ui#esC#efau"t.as5 The :ai"y Green .the#ai"y$reen.co' Tree;u$$er htt5:CC .treehu$$er.co'C On"ine 3resentations an# Li#eos Bio'i'icry eB5"aine# an# +eautifu""y i""ustrate# +y ,anine Benyus in this T.: ta"k .te#.co'Cta"ksCGanineH+enyusH+io'i'icryHinHaction.ht'" The 7tory of 7tuff 0 4 'o#ern c"assic .storyofstuff.co'C,ourna" of %ase 7tu#ies in .#ucation 4 $reen 'arketin$ course, 3a$e * Fi"'s an# :ocu'entaries Green: The Ne Re#, White an# B"ueF (To' Frie#'an) :isco6ery %hanne" store 7un#ance %hanne" Bi$ =#eas for a 7'a"" 3"anetF 0 7eason 1 :L: Who 9i""e# the ."ectric %arJF . hoki""e#thee"ectriccar.co' Foo#, =nc. .foo#inc'o6ie.co' No ='5act -an htt5:CCnoi'5act5roGect.or$C 3ro#uct :esi$n Bio'i'icry =nstitute 0 ith "ink to 4sk NatureF .+io'i'icryinstitute.or$C .n6iron'enta" :efense Fun# =nno6ation .Bchan$e htt5:CCinno6ation.e#f.or$Cho'e.cf' -B:% 0 Goo# source of %ra#"e to %ra#"e infor'ation .'+#c.co'C Green %o'5aniesC%or5orate Greenin$ 4cti6ities .nter5rise 9eys to GreenF e+site .keysto$reen.co' Green Wor"# TaBi .$reen or"#taBi.co' Nike %onsi#ere# :esi$nF .nike+i?.co'Cres5onsi+i"ityCconsi#ere Frank<-artin Be"? an# 9en 3eattie, 7ustaina+i"ity -arketin$: 4 G"o+a" 3ers5ecti6e (Wi"ey, ())9) ,oe" -ako er, 7trate$ies for the Green .cono'y: O55ortunities an# %ha""en$es in the Ne Wor"# of Business, (87 Green Bui"#in$ %ounci", ())*) -ichae" L. Russo, e#., .n6iron'enta" -ana$e'ent: Rea#in$s an# %ases (7a$e ())*)

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