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1994 Totalstores:425
1971 StarbucksopensfirststoreinSeattlesPikePlaceMarket.
1995 BeginsservingFrappuccinoblendedbeverages.
Opensstoresin:thePhilippines. Totalstores:1,412
Totalstores*:17
Totalstores:33
1989 Totalstores:55
1990 StarbucksexpandsheadquartersinSeattle.
Totalstores:84
Totalstores:165
2011STARBUCKSCOFFEECOMPANY.ALLRIGHTSRESERVED.
StarbucksCompanyTimeline
2001 Introducesethicalcoffeesourcingguidelinesdevelopedin partnershipwithConservationInternational. IntroducestheStarbucksCard,aninnovativestoredvalue cardforcustomerstouseandreload. Announcesfourthtwoforonestocksplit. Opensstoresin:AustriaandSwitzerland. Totalstores:4,709
2007 Eliminatesallartificialtransfatandmakes2percentmilk thenewstandardforespressobeveragesinallU.S.storesas partofcommitmenttohealthandwellness. Opensstoresin:RomaniaandRussia. Totalstores:15,011 2008 ChairmanHowardSchultzreturnsaschiefexecutive officer. AcquiresCoffeeEquipmentCompanyanditsClover brewingsystem. LaunchesMyStarbucksIdea,Starbucksfirstonline community. AnnouncesStarbucksSharedPlanet,thecompanys longtermcommitmenttoconductingbusinessresponsibly. ExpandspartnershipwithConservationInternationalfor workonethicalsourcingandclimatechange. LaunchesPikePlaceRoastTM**,whichquicklybecomes Starbuckstopsellingcoffee. Opensstoresin:Argentina,Bulgaria,CzechRepublicand Portugal. Totalstores:16,680 2009 LaunchesStarbucksVIAReadyBrewCoffee. OpensEastAfricaFarmerSupportCenterinKigali,Rwanda. Starbuckspartnerswith(RED)tohelpsavelivesinAfrica. Starbucksnamedonofthemostengagedbrandinsocial media.LaunchesmyStarbucksandStarbucksCardiPhone appsandStarbucksCardMobilepayment. Opensstoresin:PolandandAruba. Totalstores:16,635 2010 Expandsdigitalofferingsforcustomerswithfree unlimitedWiFi,StarbucksDigitalNetworkinU.S. stores. SeattlesBestCoffeereinventsbusinessstrategyto extendbrandsreach. ExpandscoffeeofferingswithultrapremiumStarbucks ReservelineandStarbucksNaturalFusions,thefirst nationallybrandednaturallyflavoredpackagedcoffee AnnouncesfirstAsiaFarmerSupportCenterinYunnan Province,China. Opensstoresin:HungaryandElSalvador. Totalstores:16,858
*Allstorecountsreflectendoffiscalyearforcompanyownedstores **(PikePlaceisatrademarkofthePikePlaceMarketPDA,usedunderlicense).
2011STARBUCKSCOFFEECOMPANY.ALLRIGHTSRESERVED.