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Greater Greater
Majestic Majestic
Section Section
VOL. XLIX.—NO. 142. SAN ANTONIO, TEXAS, SUNDAY, JUNE 9, 1929 . VOL. XLIX.—NO. 142.

Formal Opening Friday, June 1.4

 PART EIGHT
OLER CUES
OF MUTER
Building One of Finest of
Kind in World; Adver-
;
v tises S, A.
By RALPR CANDLER
Lfar,OXG years ago, when tie Red-
skin roamed on th Tfxns plains
B
over land nnd water calm- Dens
from lieir caetlps in Spain. Slowly,
the trend of empire, knowing no
r-inse, nor rest, eeltlp,! tie field *„,)
fnrOKl mid conquered the GoWen
West. -
First, came the buiMcra of mis-
sions into tits place to dwell, fol-
lowed hr hordy traders seeking to
" b u y and to sell. Then came the sol-
nier of _ fortune, the beggnr, the Dero,
• the thief—otherc pppress'd in their
homelands, seeking here only relief.
The flaRK of fire nations have float-
ed over this manic domain, since tlw
. first mad roar of cannon forecast the
•white man's reign. Step by step t b p r
lavo builded, steadily Ihroujrh rb"
years, dotting the stRle w i t h ciMcs ana
•salting the earth TvRh their tears.
J^ow, there is peace and plenty,
Umnke to this gallant band—on the
sites o[ their first Trail structur".-.
mighty sky-scrapers stain].
brnves now sleep with their fathers
The
the Dons Tvith their swords are I R J D ,
but there rules in this realm they
conquered, a towering castle from
Spain,
It shines like a beacon of progress,
a symbol of all that is fine—massive
imposing and splendid; yet srnceiu
and slender in line. From Houston
street upward it reaches 17 good
stories high, Tvith its lofty trim
etching against a clear Texas skv.
On top of a flagpole that's sway-
ing, a pennant slowly frets the wL_ _
there's a brcpz« idly -whistling about
its parapets. The copper-colored .sun-
Rhine of waning afternoon hrin-s
, thoughts of aenoritas of whom tn1:
Dons would croon.
Before this castle entrance there
are teeming thousands pasa, daily
the street cars clang their gongs ol
brass. From early morn till late at
night (he din of traffic roar sings ol
real prosperity before their castle
door.
The Greater New M"ajesLic is the
castle that I tell will druw you ir-
resistibly into its wondrous spell. Iis
Beauty is so poignant it is near akin
to pain—more beautiful, tlian any
castle ever built in Spain.
» * *
Standing In tlic entrance is a booth
of marble sheen, where senoritas ;:ra-
jnousl.v take tribute for their queen.
Tvrcnly paces farther you ere in -i
pnssEge wny that bursts in nil it;
Klory of lights and colors gay.
From hi fib and arching ceilings,
Tvrought-iron lanterns swing, and to
the massive columns the shields of
heroes cling. The ]i-hia arc sliglitly
yellow as in the days of old; the
coat-of-arnis inform you of knights of
honpr bold.
You PSRP In sheer amazement at
the splendor of the nrt, the panels,
scrolls and arabesques nnd cv'rv other
part. There are doors of massive struc-
ture and heavy wooden grill—then you
turn upon your left and Get another
thrill.
For, stnndinj; on a pedestal that
*1owly turns about a comely mniriVn
bows her head in modesty devout.
"Sweet Gropes" they call this p t a t u e
which was made by master hand and
in the New York salon won the prize
both first and -rand.
* * *
Turn left and 50 feet beyond the
vaulted ceiling falls to rafters lie
like solid oak. where new allurement There are flowers, bright with jew-
calls. Beneath the low-hung beams els that come from drops of dew;
the walls nrc rich in tonal hue and as tUr e are doves upon the copings ifcat
you pass they seem to whisper secrets Eetm to bill and coo. There are bal-
dear to you.
Straight ahead a crystal pool
"filled with flashing gold as darting "irlhood have Bobbed in deep despair.
fish swim to and fro with grace
you." behold. These liny, shining finny der an they cover gable eve and clam-
freaks were broupht from waters far, ber over cornice and garlands ver-
where tropic seas and fro:iiled trees riunt weave. There's a fountain in
and strange, queer people are.
Upon your right are two ^reat rlonrs h-ees Bway to furnish suade n
that soon must open wide for just be- Khelter from the noon eun s tortia
yond their pondrous weight the castle
Jies inside. You wonder how it ™-
looks and tingle with delight in "keen- which a monk might EUIE a hymn '
The
Plaza Hotel
Extends Hearty
Congratulations
to
Mr. Karl Hoblitzelle
pn the opening of the
Greater
Majestic Theater
San Antonio is indeed provd of your
Magnificent New Playhouse
The PLAZA HOTEL
Jack \Vh\te, Managing Director
SKILLED WORKERS
—
'••* * *" **•*"•***•••• ^•^•••^•••^ ^•••••••^ •••••.•n—»•• •• •••• ••• ^•• ••••.•••.•••••••»• •••!••••• ^
San Antonio's new and grcates Majestic is made suc-
cessful by the aid of skilled workers, managers and artists
as well as beauty of design and efficiency of construction
of the building Left to .right, V. C. ("Buddy") Welkcr,
est pxpectalion of that first enthrall-
ing sight.'
And then the doors slowly Ewinu
out on hinges noiselessly—art usher
bows and beckons that it's time for
you to see. And lo, before your very
eyes there stand revealed to you n
vision of such radiance it hardly
seems quite true.
* * •
Upon the floor are carpets that are
thick Jind rich and soft, nnd over all
the mellowed hue of lanterns swung
aloft. The ceiljng is a masterpiece of
inlaid sections wide, n maze of scrolls
and copings aiid. figures side by Ride.
There nre BO many treasures there
of beauty aod deligbt its utterly im-
possible to grasp them on first si^it.
You have to stop and one, by one,
study separately each object ns it
meets your gnze in all its witchery-
There arc window ledRca where in
days of long ago the dons nnd eenor-
itas might have whispered love words
low. Twisted columns carved of stone
stand staunchly rooted deep to bold
the weight of arches in their broad
majestic sweep.
A graceful curving stairway lends
TOU to the mezzanine, where other
wonders greater still are to he found
nnd seen. Twisted iron rails the stair,
the rtepa are marble pure—you won-
der to yourself if all this vision can
endure.
* * *
But now that you hare feasted for
a .Knell upon these things, I'll take
you to a view from which much great-
er beauty springs. Flense close /our
eyes and let me lead you to an opera
chair—you mast mustn't peek be-
cause to do that wouldn't be quite
fair.
Now you ere seated in a loge, in
comfort and in ttjle—but keep yoflr
eyes shut tightly for yet a little
while. The orchestra is playing, or
the organ's golden note is lion ting
downward to you from its mighty,
throbbing throat.
Tou bear the guitars strumming,
there are eastenels that click, and
Latin voices humming that btir you
to the quick- The air is soft and
balmy with the tinge of tropic tea an'd
the breath of blooming flowers that
thrill with ecstacy-
Now, in this very moment, you may
open up your eyes—you are in a
Spanish garden berteath the summer
Ekiex. Dircctlv here above you, the
clouds go drifting by and the canopy
of heaven is sels vrith stars on high.
* * •
Upon your rifiht there greets you in
' a spire and the statue of 11 Venus
graphic "silhouette a hillside Spanish
easile that you never will forget.
Against the fctar lit background, there
are cedars slim ond tall and a m a n t l e
rich with romance seems to hover over
conies and Etairwfljs. where EenorEtas
fair have dreamed their dreams of
There are vines that eliug and wan-
l'j e foreground, over which the palm
There's the tower of a rhapel fro
THE SAN .ANTONIO LIGHT I r.
"'"-' -
•» AT NEW MAJESTIC] CUT'S'SOL Texas' Oldest
IS
m ^ m ^ — — —•••• » ^ »»••*-«
Jewelry Store
The center of the proscenium nrch
of the new and ^Grenter Mnjcstic
{Iicutuir is t.Uc .Venue de.jMedier wh
is our of the most famous statues ex-
ecuted during the Renaissance Tinder
extends
congratulations
NIC • patronage-of the -Medici family
ivhidi ruled Itnly nnd Europe. The
istnr ut the top of the proKceiiiiini is
to the
the seal of the city of San Antonio.
Miles of Carpets
in New Theater
Greater Majestic
Several miles of carpeting has been
placed in tho -new mid Greater MH-
jeslic (heater. The cnrpets nrc of a
special ninko for the thenler nnd nrc
almost nn inch thick with specinl pud-
Theater - >
ding to reduce noise.
The color of Ihe carpeting ivna se- The magnificent edifice of the
lected .willi groat cnro by the builders
of the Nientcr, nnd tho colors blend Greater Majestic is more appre-
press representative; Robert"W. Donohoe, treasurer; Vcr- perfectly with the general color scheme
nnd the Mexican .nnd Spcmish design. ciated when you consider, the evolu-
non Gyer, organist; Albert H- Reynolds, chief of service; tion of the modern theater in San
Evangeline Frank, who "starts thc'shcny with a smile at
the box office." Congratulations Antonio.
-•f : :
MOST MODERN PROJECTION AND Seats of Latest
Design Provide MAJESTIC In 1852, when the Bell Jewelry Co.
began business in San Antonio, the
SOUND EQUIPMENT INSTALLED Utmost in Comfort THEATER only theater here was the "Old Vari-
ety" on West Commerce St. and in
The mo??t modern projection noil tone. The first is J.he disc Bound^ji The seats of the new and greater 1
. "Show Printers"
"them days" this was the playhouse
sound enuipnipnt in America. hft£ the. Ifllter is the film sound. The
been inslalled in the new ond Grr-!\i- equipment Is capable of handling gny
Mnjcstic tlioator have been cojigtruet-
od to givn the utmost in conifort to
of the city.
or Majestic theater. Three Slraplrx
projectors with all of the refl»em' 1 Jit* of Ihe modern sound' ccjuipmcnt for
mid" new features invented to daLt, the theater. All stages of amplifica.-
senil the perfect moving pictures ou lion can be brought into piny from
pntrons. Latest tyrieg of conalructio
wore user! in th?ir Jiinniifncturo.
Uplioleterliiff is in deep, rich colors.
bloiiiliiiB perfectly witli tlie Kenc
Globe Likewise, the Bell Jewelry points
with pardonable pride to their
the screen. n mere whisper to the ronr ,of a
For tho vaudeville there are two (\\cinjic-. In fact the . sound Equip-
spot lights of Lhe latest lypc cou- ment ot tlip Great*!1 Majestic is the
slriiftion which nrc capable o[ Bend- largest mnde for any stage in the
color scheme of the Lhenter nutlito-
riuin. All of the chnir.i 1mvc sprii)>;5
in Ihc Gpnls, nnd nil of the lodge chalfs
have Bprinps in the bf\L'k also.
Printing Co. steady growth which has been in
keeping with the city and modern
ing a beam from one inc-h in diame- wo rlil. Care hag heen tnkrn Co sec that
ter to OG feet across. The most in- One of the unique features of Ihe all exposed partf liable t o ' c a t c h or 634 Main Ave. business expansion and from a small
tricate, steps of dflnctrs and choruses tlieater is (he public address ajs- the clothing have bfesn tinl^hetl in ftucli
enn be followed witL ease by LLe lc:n M-hlch has been Installed. A n manner as to niinlntb.fr tills ri«k. beginning in 1852, we have grown
spofs. lar.ee amplifier has been installed
The Greater Majestic iheater is one over the prosrennim nreli from which to -one of the finest jewelry stores
nf the firBt theaters in America to a ?pecch can be heard in any part of m the State.
be equipped ^"ith the Brcnuhenrt ef- the thc.itor. For instance n person
fect machine. The machine can pro- ran spcnl; into B microphone in. n
duce any effect desired for the nlngo bcix, and the sound of the fipcech. ivill
including rainbows, mottoa effectis, be carried to all parts of tltc audl,
stars, nil colrtrF, and antomattc shrtc lorium. This innovation is something
changes. The inft
vented only about two months.
Ftiur skilled operators are in cbarfje
which has been" installed in few t
aters in America.
For the talkinp picturca there
WE COMMEND PAY BELL'S EASY WAY
"Home of Good Luck Wedding Rings"
of Ihc projection cquipnient in the five Ini-ffe horns hack o£ the moving
booth. Because oE the bent senrraleJ picturp Bprpen \rliicli IK mndr- porous
^y the projection macbinpg, cold j;r so tliat the sound can readily pas.
is forced into the bootlis at all timc^ through without distortion. 'This u
lowering the temperature to normal. nno of the latest ln\cntions of th'
The Majestic Theater \\\\////X>
The booth is absolutely fireproof, moving picture industry.
.sDundfiruoF, and none of the hot air i,i Nothing hns been overlooked in the
the booth can escape to the auditorium entire projection and sound equii-
of the thpnter. n i p n t to siTe absolutely the brst t-i for their fine display of dvic
Q'he sound equipment of the thenler natrons of Ihe new and Greater MR-
ineliulrs tho VjtnpboDe nml Movie- " pride in the erection of their
benediction to vesner tails that rinp- scry IB found, tvheie painted pigs and large, handsome theater build- 514 E. Houston
Aiid hi^h uiwu ft tower built in nn- fuzzy do^s ; and ilolhe* cute, aboun. 77th Year
cienl Moorish wny, there's a pulpit Over all this land of Nod, a kindly aoul ing.
for the heathen to praise allah ev'ry hold a sv, uy, to keco the youngsters
busy while their mothers sec the iilay-
This new Majestic'ia tfae dreum of
Colossal in it B structure and of is Knrl Hoblitzellft. who heads a far IT IS certainly commendable and praise-
flung circuit ami fan,i labored great
architecture rare, tliere s'vines across nnd well. For 20 long jenra he has worthy that the owners of the:Majeslic.
•the raammoth stage un orcb beyond
compare. Along its lower border
there are statues plump nnd round
and in ev'ry foot of' ec-uluture there
planned and now his pians coine
true—ilie greatest pleasure.he will get
pleaaure it give.H to you.
* » *
theater should honor San Antonio with
Mich a beautiful structure. It is a build-
We Take Pleasure
arc treasures to be found. It IB matehlcsa in beauty nnd com- ing that San Antonio may well be
Jiilting from the back wall is a par- fort, the sold at the rainbow's end—
apet effect on which an ancient aol- you cnitnot find anything betcr no proud of. In congratulating Mr.
iiier might stand guard erect. And in matter how far you may send. The
iho very center there's a steeple with world baa been comberl for Ita treas-
ibai/a monarch, would dfislre.
ure and has yielded the best that was
.sought to create this flawlesB jewel of
We congratulate the Majestic theater! Karl Hoblitzelle on
Along the upi>er border there ar# artistry that Is wrought. . . . and believe, in eo doing, we 'be-
urijs of varied kinds and a row of
peaked towers of a beauty hard to
It stands like a tencon of pro^re.is,
symbol of nil thru, is (inc—intissivo. apeak the sentiment of the San Antonio
the creation of that
find. Sweeping ever leftward you will Imposing, splendid, yet graceful nnd
see the- mission bell ibat penis of life ender of line. From HouMon strict public. magnificent palace of
nnd marriage or sounds a funeral upward it readies 17 Brand stories
knell.
Beneath the mission lower Is an-
iteh, its lofty turrets etching againet
a Texas Fky. amusement—
other pillared loft where the voice of Now r h e r p is )>«.ice and plenty,
gifted a r i i s t b sing a ballad soft. Again t h a n k s to t h i s pioneer band—on the
the two tiers of boxes, tirr.pcd In gor- Bitea of their first frail structure,
seous hue and an oryan ]oft that
reaches ialo the lofty blue.
mighty hkyKr-r.'iperp ptand. Tlip braves
• ?lcpp with ttieir fathers, the Don*
The New and Greater
* * * wilh t h e i r Hirord* nrc I n i n . hut there
And on along (he eidewall, from the
ground floor to ihe aky. an ever eh a ris-
rules in the realm tlier conquei-ed, a
ck'nl castle in Spain. MAJESTIC THEATER
ing landwapc to make you thrill, or
Sigh. Each facade nnd each cornice,
each balcony and nook is like n. page
of history from Tfme'n u n e n d i n g book.
Ever in the background fiiere are
trees and i-hrubs and &ky anil unw of
blooming flowers and vines that never
die. There are windows shuttered
The ALAMO PRINTING
closely w i t h mysteries lo keep, shaded
courts and nrbors and massive doora
carved deep.
But all of tbis panorama there's
noiliing that's (lie tame, each portico
Passing Show COMPANY
and cornice is from a d i f f e r e n t frame. "The Service House of the South"
It's built of Rtone and piaster and
when all is fairl and done there never —of San Antonio's great-
wan nuithcr—this is (he only oirc.
JIaiiiHng from the doorwayB, and on
balconies and ntnir<i q u a i n t wrought
iron l a n t e r n * burn bin^ly and in poire.
ness focuses a spotlight on
liehin'I the mnssive archway, in boxfs the new Majestic Theater,
am) in loft lights off candle yellow dif-
fuse Lhttr power n >Jl.
* * .* * bringing to all of us a feel-
And fll] thp vhilF you drink in the
b r a n t y of thi.4 i h r i l l i n x sigh I, Mm
rloi]fl« a r e in'-vinsr «]o»vjy t h r o u g h the
mellow, filar-lit n i g h t . And v.'hen you
ing of pride in this Metro-
]ea«t eipect it »om* feature mlj=»ed"be-
for* leaps from out t)ie landscape and
politan amusement house.
chnrmfi you even more.
The curtain before you in a blaze
r>f flilkrn h u o niir] t h e drapCH benenth
I t e arcljwny of the ntace nre gorgeous,
loo. The f r a l a wre mnile for comfort In paying tribute to such progress, the
—marked only by accomplishment.. .{or a lony
lime a thing talked o f . . .ihottyht of...Ihc
u n d ore soft am] d^cp and wide nnd its
inlshty ni'e to draw a brefllh and
sDii^^lf! <lown inside.
Frost National feels that it voices the magnitude of which was a wonderment...
A n d t h e n into the mezzanine you
turn and know again that those who opinion of the citizens of San Antonio. but'now a reality.. .lo Hie NEW MA-
wrought the miracle have labored not
in vain. For think of ell the happi-
nc-Fa I hat men a a this will ffive to
f^.c'h of nn who coon or latij witji trag-
Hy m u f f live,
May your continuing advancement re-
flect the growth of the city.
JESTIC THEATER.. .we, the. Jacobs-
Mazur Company, extend sincere con-
T"r>on t)i*r mezzanine a well 3a bound-
ed by b a l h i h t r n d e and on earn side a
balcony of wooden tfrili ii marie. A
>:iinntlf-licr riu'ite .intl'tut hangs grandly,
ihrou^h tliis well and by its blended | Resources Over $22,000,000.00
yralitlallons for bringing to San
Atilonio the Soulh's greatest
l i g h t i n g adds to th*? cnsile's spell. ! and most imposing theater.
* » *
All about ?.re carpets with deoply
fashioned rhairs and fllcoves here and
rbf-ro to rent from worl'l a f f a i r s . I'nr
I yon are In a n o t h e r npi?, whf-n once
, you fn\cr Jir-rr ; . nivsy f r o m cv'rv care
COURTESy - • - PROMPTNESS
aniJ elr]f& a n d ev'ry doubt an'l I^ar.
Tin? ladirrn' parlor IB a work of
pacing flrti^try, ami has l^on fitted
wilh flvery foim of luxury. A rr.ak<:up
rwnn HHH \ic.rn proviilr;r| in thin no-
man's land, whore rosy lip arj'l l i n l f d
rncnJi may bloom 'neaih nhnpcly
hand.
FROST NATIONAL
*• SAN ANTONIO
And nlEo on the mezxnnine a nur-
8UNUAT, JTJNE 9, 1929
T
HE new and Greater Majestic Building Is locat-
ed in the very heart of San Antonio's central
business district. Having on all sides and in
every direction the retail shopping, hotel, thea-
ter and office building activities.
The buildjng has been designed to have all offices
face either the south or the north and is spread be-
fore the southeast breezes from the Gulf of Mexico
in such a way that all offices are as cool as a moun-
t^in top, each having a ceiling-fan with the most
beautiful electric fixtures which can be manufactured.
The first five floors have been designed for ex-
clusive shops of every description and will be San
Antonio's most exclusive shopping center.
Th'e interior design and color of each office has
been carefully planned arid the size of the offices
will be built to, suit the individual needs of each ten-
ant. T.he range of prices for these offices have been
carefully j checked to meet the needs of tenants who
wish to pay the minimum price for a'Small single of-
fice to those tenants who desire to occupy a whole
floor.
The windows-of tihe building have been designed
unusually large, giving the maximum light and ven-
tilation to all of the interior of the building.
Your customers will cross one another's paths many
times each day in reaching your office because they
The New and
UNDER THE MANAGEMENT OF
SUNDAY, TONE 9, 1K«£
THE SAN ANTONIO LIGHT
) : j
t .•
•'' • i
Have Your
OFFICES
in tKe Very
must all pass your door In-transacting their business
with one another. t
|With your office 'located Jn the Majestic Building,
HEART
every man, woman and child in the State of Texas,
and for that matter within the Nation, will know your
location without any advertising expense on your part
of San Antonio's
whatsoever because the Majestic Building will be the
^est advertised building within the Stater of Texas and
one of the best advertised buildings nationally. This
Central
advertising will continue year after year because the
Majestic Theater will always have the public know
exactly where this building is located". Hundreds of
thousands of dollars will be spent in advertising this
buiding and theater.
BUSINESS
Because of the superior fire-proof construction, the
Majestic Building will have the lowest office building
fire rate within the State of Texas, which will give
you a very low insurance rate on the furnishings of
your office and will insure the.perfect safety of your
District
life and the lives of your employes, customers, clients
and friends.
care for the transportation In such a manner thai
The beautiful rubber tile corridors of this building you will be glad to have your office within tha
will give peace, quiet and contentment to the tenants building..
of the building and those having business with them Move into the Majestic Building, while you c&ti
and the beautiful tones and shades o'f color of the
have space designed and planned to suit you and the
interior of the offices and corridors will bring rest price no higher than you are now paying, and you
and joy and admiration to those who occupy the will find that your friends and neighbors in business
building. will move along beside you before you have arranged
The unusually beautiful, swif1>nioving elevators will the furniture in your office.
uildinq
Joe J. Nix CROCKETT 5522
 JUNE 0, 1920
T>ART EIGHT THE SAN ANTONIO LIGHT
veral years then relinquished Us avenue. The building of which the first, if not the'first, theater iu the tainment and Karl Hoblitzclle had men In the somber black of formal of the oe% and Greater Majestjc tbe
Lighting Fixtures IISIV

Tb nnext
e x aaclivily
c v y oof the lulcrslate
uc
old Majestic Is a part was erected oud
tbe playhouse included in It by the
world designed BO f b a t the-effect o[
th* .ceiling W aa as though members
only just begun to fight to lift "vari-
ety" out oE the mire and make" vaude-
attire.
During all of the years that Mr.
night of Friday, June, 14, mark'a ah-
other epoch in the career of San An-
Provide- Harmony i Antonio was to booh the vviiude-
iiud-
lie" ttractions for Ihc old 1'Inzn, in
In oi plazn. Under tliis bookinp er-
Stowcrs in tores (a, (he deal for tbe
lease having been closed wiili Mr. HoU-
of rue audience were sitting In the
open air and, looking upward, gazed
ville an amusement fit for kings or
for prelates to enjoy.
Tloblifzelle lias oixfated In the amuse-
ment field of Sun \Antonlo, he has
tonio aniuaementB. The motion . pic-
ture, the change in amusement poli-f
in Effect, Design om
' crcdlitzclle nearly n year previously.
When the oM Majestic lUentcr was
into a Btar-lit sky. Tue seating ca- By the tlrno the old Majestic was
opened, there was no such thing as
catered to attendance from the army
poata here and the crowded houses of
cies, in-theater construction and man-
agement have wrought a revolution iu
> to opened it was the largest nnd most pucitj W&B something more than
en "variety." It had been, relegated to the old Majestic in the days oE the tup uhow world.
oil iroin coinmii&ionG me compiuiy beautiful, ono of the most costly and 2000, which, for that day and age,
The decorntive lights tbroughout inrged for its service iu fiiruishiiie completely equipped plnyhousos Ju the category of things unworthy nnd policy of straight vaudeville were col-
was ah enormous capacity, at'least had been banished to the junk heap

HI TIMES
the thf.iler have been placed to piv c acts, TCXRB, or the entire Sontli and South- (or'Texas und the Soulh. orEul in tbe presence of women in
NEW FEATURES. west. It incorporated many features of theatricals. It was "big lime"
the greatest artistic effect with the
Sixteen years ago, ibe Interstate that appo.irrd for the first time in "Bl<* TIME" PROGRAM. vaudeville that the Majestic present- their gay gowns, officers and enlisted
largest amount of utility. All of the imisemcnt company opened nnd d wil- any playhouse. .. w uen the Interstate'.; first theater, ed and durUjg its early years the box- men in their spick uniforms'and civ-
fixtures, harmonize perfectly with tin.1 led thr nld Mnjpslic theater, in Main the old Empire, wns opened, straight es were filled almost every evenin; ilinns In their evening clothes. rer oper-
For instance, it wus one' of tbe vaudeville was thq policy of enter- with ludies la "evening gowna nn The formal opening and dedication atetl in this city.
general Mexican and Spanish scheme
oE dccorntions.
^; Erjrergency P l a n t and Grcnt care wfts cxerciseO to have
just the right lighting fixture for
£' 'Special Fuses Installed each place in Ihe llieatcr. Several
?'. £;. on Electric Line. different color- effects can be produc-
ed with each lighting fixture, anJ
they cnu be controlled either from thr
Lights out—everything at a stand- slagc or the theater auditorium.
still because of a break down in elec- ^'bc frenlcr part of the lichting in
trical lines, and all ihe trouble caus- the theater is indirect with the .|JE^t
ed ,bj n bolt oE lightning slrifeinc at globes and fixtures entirely hidden
a vitRl spot in the city electrical sys- from view. These Itphls can be soft-
ened to a - w a r m glow O r brightened
tem during n thunderstorm. lo a hard glare by the lurmn K of a
Such a thin;; has happened rijrht switch.
here in San Antonio in spite of the
efficiency of tie San Antonio Public
. SerYIce company, which is helpless
against a storm.
But such a breakdown will not im-

OF TlftTER
pair the efficiency and operation of
the";' electrical system of the new
- Greater Majestic. Patrons are pro-
tccied from delays and disturbances
. In electrical lines by an «merpency

I
-• system which almost is human in. its
opera tion.
EMERGENCY UNIT.
In addition to Uie regular main
fuse box, there is an automatic uui
iliary contactor connected with n
special Mt of lines. Shoald the mail
fuses blow out, the emergency uuit A viTid contrast in the changing
of fQsesf p.^ioniBtically would' be tides oE time and fortune, the construc-
DTuVsjlic" inlo ac'tion. tion and equipment and the operation
1*atB itnergency set of fuses w<
bilng til? electrical power through _ and management of theaters as well as
Ep^'cial Bet of lines to the lights ia in the class and character of enter-
th&'' >n*itornini. The switch to the tainment presented Is afforded in a
, second set would be automatic and
•would be BO smooth that no one in comparison between the magnificent
the' audience would inov the change new and greater Majestic and the first
tad bc-en made. i. playhouse opened by the Interstate
THIBB/ PLANT. Amusement company in San Antonio,
la- lh* event tie second emergency
automatic contactor should be put out more than 24 years ago.
- ' of vcommission through somo agency The Intestate's first playhouse in
xot'under the contra] of the "electric^ this city was the original old Empire,
engineers, a third emergency plant au which occupied then the "** <£ * h «
toma tic ally would be brought into op- present theater of that name, at; Houfr
eratjon'continuing the lighting of the ton and St. Mnry T s street. It was
house~a"n"d other electrical operations ralher an unpretentious structure nnd
-.until the original get of fuses and
r
fines coujd be''repaired by electricians,
'***°&ii electric generator run hr a gas
=erujjne : cpmpriBes the third emergency
system. It is in tlie basement and Tlip old Interstate Empire was
is connected with the regular set of cheaply constructed, but an effort was
"electlic lines of the ImiMing. Another made to bare it ramewhat ornate. For
- tteiture of the plant is that it is BII- Stance the front and side was fm-
" i tpmattc in operation and does not rted Stamped tin rncnlded to pve
." 'sited --to ~^e started -by manual con- th. dnnearance of brick. It was a
: :-ilCQl-'-;'-AU needs of the theater can be
supplied by this third system (or an
-*imost- indefinite time. Almost any president, founder and head ol the in
-ybreafc in, the Jines could be terslate Amusement company and EO
• iwhile the third system is in operation.
• i 1 When the electricity again is put TheEbdouM seated some 1200 persons
ibVick into the city Hues after repairs and fo ° it. da7 and we was consla-
. 'have been made, the automatic sys- errsd a larze theater. The date ol the
jtpms oE supply are turned off by the o^ninB and dedication of the struc-
i same contrivances which brought ture to the usage snd rurpose of the
'them into play. All of these ciclus-
:
. 'il-e features were designed especially Interstate
)fpr the j>ew and Greater Majestic.
in September of, 190o The
Interstate operated tbe old. Empire for
The NEW and
i- We Extend Hearty
Congratulations GREATER MAJESTIC THEATER
to Mr. Karl Hoblitzelle on the open-
ing of the magnificent new playhouse,
the to be presented to San Antonio this coming the owners, for the construction of this
NEW MAJESTIC THEATER week is a magnificent example of modern splendid project, we naturally are proud of
*

„ AND OFFICE BUILDING architecture and construction. the results we have been able to obtain in
It has long been our determination to bringing to a successful conclusion, an enter-
The Plumbing and Heating installation
was done by produce in all of our work, only the finest prise that reflects such belief in San Antonio,
type of buildings that present-day engineer- magic metropolis .of the great Southwest.
A.H.SHAFER ing and science will permit, and this, we be- We wish to give full measure of credit to all
Plumbing, Electrical and Heating Contractor
82B N. ST. MARY'S CROCKETT 4515 lieve, has been accomplished in no small sub-contractors and material firms which
V
measure in the New and Greater MAJESTIC have co-operated so enthusiastically and
theater and office building. whole-heartedly in bringing info being one
The Turner Roofing and
As the General Contractors, responsible of the finest theatrical and office building
Supply Company wish suc-
cess to the Greater Majestic to the Interstate Amusement Company, structures in all America.
Theater.

\Ve are glad to have com-

THE AMERICAN CONSTRUCTION COMPANY

pleted the roofing and water-
proofing on this splendid
building.

THE TURNER Contractors

/
ROOFING 6? SUPPLY
COMPANY Houston, Texas
1308 Eait Houston St. Cr. 1308
 SUNDAT, JUKE 9, 10M
GREATER MAJESTIC THEATER
from Spain is the center piece of the right center upper
wall. The statue's history is clouded by the passing of
years. St. George, patron Saint of England, has been
placed in a prominent position on the left upper wall. The
ES ICS
m
OR
•
L ES
The dazzling splendor of King Sol-
omon's court is nothing as compared
(o the lights of the new and greater]
Majestic theater signs. There is more
than 1,250,000 candlepower of illum-
ination on the ineide-and outside of
Ihe thenter of which a great part is
for the beautiful signs which are vis-
ible for more than 60 miles.
The immense vertical eign on Hous-
ton street on the front of the building
has a brilliance of 114,700 catf.dlepow-
er coming from 2400 lampa. It is the
largest theatrical sign In tho South.
It is 76 feet high, 14 feet wide at the
top and lepers to 8 feet fit Jhe base.
Attached to the base Is a ncroll work
12 feet wide and fitted witli special
lighlc.
There is another huge sign with a.
double face on the roof. This sign has
a brilliance of 74,400 cnndlepower,
coming from 1280 lamps, totnling|24,-
000 waits. -These nigns enn he seen
from as grent a distance as the vorticlc
signs because of their double facing
and height.
Yet a third sign on Houston street
runs purt the length of the mnrquee.
Morn tlmn 1100 lamps give a brilliance
ot 27,280 canrilopowcr. Thin sign lights
the street in front of the theater.
Under Hie marriupp. the street is il-
luminated with 133,300 candlcpower,
forming one of the most striking Bide-
wnlk lighting systems in Sun Antonio.
Left to right, Diana by Gabii has been placed on a This lighting combined with the lights
niche on the left upper wall of the balcony of the new and of (he lobby give an unusual effect.
There is n Riga on College street
greater Majestic theater. Statue is carved from stone. lighted with 130 lamps giving 23,830
cnndlopowpr. This sign is 12 feet
Next shows antique statue nearly 400 years old imported hifih nnil 2R inchf* wide.
Welcome
to our New Neighbors
The NEW MAJESTIC THEATER
AND OFFICE BUILDING
We congratulate the Officers of the INTERSTATE
AMUSEMENT COMPANY on the completion of .their
magnificent new play house. It is a credit to San An-
tonio and to ,the 'theater world. We are near you apd
assure you that it will foe a pleasure to serve you.
MANHATTAN CAFE
228 E. Houston Crockett 176
THE SAN ANTONIO LIGHT
SECOND LARGEST, MOST BEAUTIFUL
WILLIE, MANAGING DIRECTOR,
HAS RAPID RISE IN THEATER
Seventeen years ago a ragged news-
boy used to stand in the lobby of the
beautiful Majestic theater operated
by the Interstate Amusement com-
pany in Fort "Worth, and cry his
papers.
Often times, when the wintry rains
drenched him to. the skin and frigid
ilaela swirled through the rents in
lis tattered clothing, ho Bought ehcl-
or in That friendly retreat, to hud-
llc close to a a teaming radiator until
it could etop the shaking ot his body,
or the chattering of his teeth, or
could thaw his bands sufficiently to
make change for those who bought his
editions.
'Sometimes, in his anxiety" to dis-
pose of his papers, he would holler
too loud and there would be a sharp
admonition from theater attaches to
soften his call, Bnt in the main, he
round that lobby' n, haven ot warmth
in winter, a retreat from the glare
and heat of 'summer days—and—al-
wnys—a kindly treatment that fixed
in his henrt a respect and -in affec-1
tion for the great nimiFement organ!-
zation that operated that palace of
cntertfiinment-
He thrilled to the beautiful pic-
tures and photographs that hung
upon the walls and were covered
under the glass o£ msles. He thrilled
to the brilliance of the lobby lights
and tho flash of the grent electric
sign witli the names of celebrated ar-
tist? spi-llprt" out.
And -into his childish brain there
was born n grent nmbitlon someday
to he a part of nil the color nurl
glamor, the kindness and rha b_ril-
THE {SOUTH FINEST
sm^
THE NEW MAJESTIC
We Extend a Hearty Welcome to Our Neighbor—the New and Greater Majestic Thea-
ter—and to the Thousands Who Will Visit This Magnificent Palace of Amusement
t
THE GUNTER—A BAKER HOTEL
statue is shown in the right center of the photo under the
small canopy which is lighted wilh colored lights to cor-
respond to the lighting of the rest of the theater. One of
the most entrancing spots in the new theater auditorium
linnco o£ the world of make teliero.
Today tliat ragged youth ot 17
years ngo is grown to manhood. Tbe
poverty of his childhood ilnys :a a
dim and distant memory. The clothes
that he Tvenrs in summer nre ninrtr:
o£ sheerest and coolest mule rials and
ere cut by the skillful plicnrs of a
master tailor. The garments he wears
oE winter are from the Fame shop
that .caters to him If. the torrid, sea-
son. He still stands in the color and
tho light and tLo brilliance of the
lobby of a great theater. But be lias
no papers to sell and none dare cau-
tion him that he speaks too loudly.
Defercotial net aches of the play-
house pay him dutiful respect. Hie
word Is law antl every drenin of hi«
ragged, hungry tiny a of cnrly child-
hood have come true. Aud there's a
reason.
He is Raymond Willie, mnuaging
director of the interests of the Inter-
state Amusement company in S;in
Antonio—head of the greui organi-
zation, which in this city will oper-
ate the new and Greater Mnjestic
theater, finest of all tho plnyliouscn
of the Interstate circuit; second larg-
est theater in the United Stntrs and
the most beautiful thentcr in Amer-
ica, if not in all the world,
Bnymond "Willie was born in Fort
Worth in 1900. His first theatrical
job wns tlint of doorman at the Hip-
podrome in that city, operated by
P. C. Levy, At tlie Strand and Pal-
ace theaters in Fort Worth, he ro^r:
through steady promotion to floor
manager of the Palace nnd tben was
transferred to Dallas liy'tho Soutli-
THEATER
PAItT EIGHT
IN >.$
arc the stairs to the patio which wind their way down'<the
right upper wall of the theater auditorium, shown below.
Beautiful flowers and vines climb and cling to the walls,
and birds perch on the ancient balconies- . '"<!
GIndys Ahhey who are two of the two yenra. Der first expferlanc*'jg <
most skillful and efficient iicVet Kell-
ers in Texas.
cashier dates back to the days'oT the
old Han Antonio Grand Operpi Jfouas
Miss Abbey hns liron cnshirr nt the which was operated by Jack1 i
J3urke,
Majestic theater on Main nvciuin for now county clerk. ~ Li-7:.'d
"The show starts with A irailo n.t
the box office." New and Grenter
Majestic patrons will get a big smile
with their change nnd tickets from
CONGRATULATIONS
Miss Eyangclifle Frank and Miss
to the
em Enterprises, wfcicfi bad purchased
thfl Levy holdings.
Mr. Willie's first position as man-
ager of a theater wns ot Gleburue,
Texas, Tben, for the Southern TSnter-
Greater
prlses he worked flu a relief mnneger
out of the general offices. Ho came
to Sun Antonio and for a time was
manager of one of the local Incutera
Majestic Theater
and then returned to Dallas as man-
ager o[ n playhouse there.
Mr. Willie's ambition to be n part
of the Interstate organization wna
realized, wlicn he was employed by It is truly a "building of whicK-"
Robert J. OUJoiincll, general man-
ager of the Interstate, nnd sent to
San Antonio should be proud.
Jliriniiighflni, A|-«c, RB raunager of the
Trinnon theater. He was transferred
from that position to the Lyric the-
ater in Jlirniinghnra, largest plny-
housc in Hint city. He was brought
bnck to TCXO.S and served RS relief
m.inngrr nt Fort Worth nnil Dallas
MARTIN LINEN
and Ihon WBS sent, to San Antonio as
managing director of Interslnte injter-
fiRts in thi's city. He has been here
two ypnrs.
SUPPLY CO.
Todny, ihe rnggcd newsboy of 17
yenrs ngo is one of the most success-
421 Roosevelt
ful nnd efficient managers of the In- Mission 5800
terstate cirrnit, n .pioneer Texas
amusement enterprise and one of the
largest organizations of its kind in
America.
SAN ANTONIO'S LEADING HOTEL1
JUST
ACROSS
HOUSTON
STREET
FROM
ONE
TO
THE
OTHER
TlfE GUNTER
 PAH!' EIGHT THE SAN ANTONIO LIGHT SUNDAX, JUNE 3, 1029

Longest' Piano to .
BUT LARGE COLLECTION OF STUFFED
EFFECTS BIRDS DISPLAYED IN NEW SHOW FLEKIITDUS TD Be Used in Texas NURSERY'SAFE C R A N £• V A L V E S
at New Majestic
INCREASE
UQQPovmJt

PROVE BIG One o£ tie Inreesl collections of

slutfed birds in Terns is to be [omul
collection nre thc four wild Texas
turkeys. This is'thc first time a wild
Even Will Rogers couldn't rope a
flSITHER'S ' Fruntrt

' URIS'
steer with a clothes line.

MIIHE
.iiiapt Switchboard Makes
• - ' ITheater Illuminated
Fairyland.
. COLOR ED B1HDS.
- Tfie Dirine Sarah Bern hart or thc
Incomparable Isadora Duncan were
."masters of the arb of tJienter. Their
" Dames are theatrical history.
'-•' And yet (heir eupremc nntl match-
less rartislry could bare been totally
' .wrecked hy electric lights.
Lighting, neit to the actors thcm-
• selves, plays one ol; the most impor-
i'taut: parts in the entertaiompnt bT1 tbr
'." public. Without proper lighting ef-
" - fects, properly controlled, the finejT
act ; of big time Interstate-Radio-
Keitilh-Orphenin TQuderille clrcoil
' ctmld be nn impress! re, to say the
least
least Electrical work in the building
, -was; handled by the Martin Wright
:. Electric company.
. I FINEST EQUIPMENT
Fine theaters not only get the best
. acts* that money can Buy, but they
J alseC tavfl the finest electrics] eqiiit-
,-, ment that modern technicians can
"' "produce. Lighting ffitecls for an act
• 'most be produced correctly and in'
in the new nnd Greater Mnjrstic. 1 he Trxns turkey hns been sluffcd for
largest aiid most bountiful oE the col- display in n theater. And no artist, however fnmous,
could- render a. beautiful selection on
The newest theatre in San Antonio
lection is 0 white pcncock with n IMPORT TREES. i • •
spreading tail iHensurins more thnn More trees and bushes have "been a piano tbut wasn't the best.
10 feet across and standing more Minn used in the decoration of Ihe Greater And so the new Vud Greulcr Ma- underwrites its success
10 (cot Irish. . Majestic theater. About forty Span- jestic has purchased n gcniul piano
There nre tt score or more of while
doves in nnturnl poses. Some ot thc ish cypress trees imported from ItJily rtajestic One of Few-U. that is one of thc best instruments Children Given U t m o s t
are used as the main background for manufactured.
birds bnve been wired and nrrnused
in tucll a manner as to pive the im-
I be architecture in the auditorium.
About ten South American pnlms arc
Theaters With This It is unique inasmuch us it is five Attention at Newest with Crane materials
inches longer than nny piano ever used
pression ot fill! flight npjninst the blue
of the sky. Others of thc while 'loves used to ml vantage in the decorative Convenience, in Tex [is. Special facilities had to Theater.
are takinc nff in the slnrl of flight. scheme. There also are orange, azalea, be brought, into play to get the. inslru-
magnolia nnd oleander trees, brncena ment delivered safely to the theater.
plnnts, blooming cactus, grape and • 4, •-
Still otlicrs nre nerrlicd on Rabies rose 'bushes, and many Texas blue Throughout the new nntl greater "Safe as mother's arms" describes
and eves of Ihft auditorium pnnoram.i. bonnets. njcstc (beater there have been liun- the nursery of the now and greater
Many of the birds nre colored rcils of devices installed for the
One of the umisaL plants imported Majestic.
nijrcons.
Three gorjoouslr
gor colored parrots from Spain is the bou^ainvillea plant. unfort and convenience of patrons,
i fact, next to tile nctunl entertnin- The effort extended to provide for
Time was when the excellence of a theatre
Several novelty flowers made from
display their brillinnt lines from mctnl and po'rcelnin wore imported. ent itself, the comfort of the palron the well-being of the children does not could be judged solely by the pictures it
perches Several woodpeckers also pnriimount.
hare been ]>lncert in vnntnse points Ivy and rat tails Imve been woven Weslinshouse elcvntors have been end with mere loving care. Every pos-
through the entire scheme to fill in showed. Not so today. To pictures have
around the theater auditorium. slnllccl. siblo effort is mndA with human an-1
The most unusnnl specimens in the vacant places. Elevators have been installed for scientific devices to see that the chil-
itli thc innin auditorium and the dren are given the utmost nt(cation been added beauty of surroundings, con-
can manipulate the board for llie en- nd fccliiiE to Iho act or the perfect lored biik'ony. This is pnc of the Three thousand five hundred fjnl- while the mother nnd father nre en-
tire time or the actR. iking motion picture. =v theaters in America with cleva-, lons oE w nter a minute is the capacity joying tlie show. venience, comforts, and service.
Unusual a u d e v e n fantastic effect'
The most difficult lighting effects an be produced wit hllic Grcntcr ila •rs for jmtioiis in tlio balcony nntf of the well which wns dug Tor the; ENTERTAIN CHILDREN.
lezznniuc floors. The lifts arc large new and (Jreatcr Majestic mid which The Interstate Amusement computr
can be handled with speed and pre- eslic switchboard, and the control i.d conveniently located nnd mate will supply the needs of the theater operating the greater Mnjcslic thcatv Judged by the old standard, the new
cision, and once the lishts of n cer- ing effect of the lisuts is small com rips to the upper floors constantly. nnd office building. is. a pioneer in providing eiitertaiomca'
nred to. thc old-fashioned and ouso
tain Ret have been set it is not neces- ete The men's smoking, room has becu The well is 1000 feet deep. A tank for children ns well as parents. TIi 1 Majestic Theatre will be remarkable.
boards so often eraploj'ed in moil tied for the comfort of nmsculine with a capacity of 35,OflO gallons of first theater nursery in San Antoui'
sary for the operator to touch an elec- rn theaters. ntrons. Large overstuffed chairs nnd wntcr'ig on the roof. This is equal
trical connection other than n svrilch. avcnports have been placed for to 300 hnrrels. "Water is pumped nt
wag established at the Majestic or
Main avenue.
Judged by the new, it stands as ,one of
tmi] B iiiK and smoking. There is an all times to thc roof where .enough
Thc new and Greater Majestic has There ia a. ccjb room for babies, an:' the most perfect examples of theatre build-
pone to greftt lengths to have fl per- ttentlnnt present at all times to caro pressure is assured to give adequate a playroom for older children. Tin-
fect design and decoration for the or. the needs of natrons. pressure nil over thc structure. playroom is equipped with tiny ehnir.
interior of the theater auditorium in The .ladies parlor tas been fitted City wnter 1ms been piped into the in bright colors, cquipale'chairp uphol-1 ing in the. country. For John Eberson,
•ith absol-itely everything that is ncc- building to be used in emergencies. stered in Mexican leather, and man.
the Spanish style which transports the architect, did not stop when he erected
Ihe audience to the mystical land of 'snry for comfort nnd convenience This precaution fa takon in nil buihl- toys including kiddie cars, a snnd lio:

•tantly-to brine about the best in en-
tertainment.' There must be no hitch
•' In IjphtuiE a stage or an auditorium
''- for the presentation of Bn act.
Tie 10 scene multi-pre-set swilch-
:: board In the ne^" and Greater Ma-
Jesric li one of the largest ever made
; for va theater. As many as 10 scene*
•: can be -wired before the acts are gir-
*n for tie audience, and the turn i>f
* EUigle switch Instantly can change
' 'the' lighting from one aceen to an-
': otL^r, according to Martin AYright
•'.Electric company,, electric contractor..
"006 man, without lea R his chair,
I ven" to c<jr?fort and ease.
CONGRATULATIONS
. to
? ;- •
REAL CASTLE
maid is in attendance to adminis- Jngs having private wells.
make believe. "Without the use of and little wagons. Supervisors (rniao
lipht to give the proper effect to er to tin; necils ot patrons. in children's play nre in charge. a splendid exterior. By devotion to detail
the decorations, much of the charm An added conveniences for patrons of the tbenler. On .this same floor CRIB ROOM.
and beauty is lost to the play-goers. s the nursery where small children there > s n chock room for wraps, hats, The crib room is especially fur- he made the interior the peer of any simi-
MANY COLORS ml babies can be left during the en- umbrellas, or unckn^es. This is a ser- nished for the care and comfort o
ertainincnt program. They are given vice extended to patrons for their con- babies nnd small children. Two spcc]ii' lar building in the world. Nothing that
The three primary colors, red, blue
and green, from which nil other col- Heavy oaken rafters and antique he best of care by specially trained venience. tmined nurses are on duly. One o:
ttennants.
ors including white can be produced, urniture and fitments impart to the Public telephones and telegraph
The mezzanine floor lias been fitted service nre two of the minor dc
the features of the decorations is the would add to the pleasure of the patrons,
are incorporated in the* lighting len's lounge and smoking room of thc fairyland clinractcrs parading on thr
equipment of the stage and nudito- ew and greater Majestic a mcllow- n.'i Ini-BC lounges where patrons can tails which ndd lo the en joy m ml: of walls. Mural paintings depict gnomes or employees was overlooked.
wait for an appointment or rest while a- theater nnd thc riitcrtaiiiment pro-
rium. All of these lights are cou- css of age unmatched by anything by and sprites which for generations have
trolled from the multi-pre-set switch- •!ii:n;g fur n seat in the nuditorium gram offered there. been dose to the hearts of children.
real castle in Spain. The .smoking
board on the sta^e, and colors can oom and lounge in reality ia like thc Convenience is served by rooms for
be changed to give thc needed "pnncn1' €al lounge .of an eld Spanish Don
t is thoroughly masculine in design lounging, recreation, and rest.
ut great care and thought have been
Several pieces of the furnitare ,nin'
i '• •
nrnishings are genuine antiques o
To underwrite this step ... to insure the
reat value, each with o. legend of ro
nance and history all its own. Others maximum of service, of operating efficiency,
ire copies of antiques which arc in and economy of maintenance, Crane fix-
uusenms and therefore cannot be pur-
the hasod.
tures, valves, and fittings were chosen for

(Interstate 'Amusement Company Cosmetic Booms these rooms.

| and for Women Guests

in New Majestic
| Mr. Karl Hoblitzelle, Its President,
1 , • and to
•| . Mr. John Eberson, Architect,
One of the most unique nnd at
ractive features of the new an*
CRANE
PLUMBING A N D H E A T I N G M A T E R I A L S
Greater Majestic theater, designed fo IZOO EAST HOUSTON STREET, SAN ANTOfilO.TEX.
* he comfort and convenience of its
ne'n patrons, is a "make-up" room
BramJicf and Salt* Offiut in One Hundred and Eignlj CilUi
' ! on ibe Opening of the Beautiful n thc ladies' parlor. This is the only
» playhouse in the SooMh with cosmetii
i rooms provided for its women guests
Milady's parlor in this ''Castle u
I$ Majestic Theater Spain,'! is a thing of beauty tha
must be'Been to be appreciated. The
finest and most delicate works o
to be procured have been brough
TO Eaii Antonio after a search o Congratulations and Best Wishes to
the world for just the right thing
I ^ G. REISING & COMPANY to be placed in the ladies' parlor fo
her inspiration and her admiration
,r- 227 West Austin Ave., Chicago, HI.
. . .
and comfort
Spanish and Mexican antiques ant
copies of museum pieces have bee:1
Mr. Karl Hoblitzelle
Manufacturers of used here and there with rare aki
of decorative artistry that cause It t.
; [Artificial Flowers and Shrubs blend fo exquisitely into the cenera
mode of the playhouse. Indirect an AND HIS
perfectly blended * lighting effects
brin? out nil of ffie details of th
general Fr-heme.

GREATER
and now the MAJESTIC THEATER

MAJESTIC THEATER i
Congratulations WITH ITS WONDERFUL ARTE-
SIAN WATER WELL, flowing at
to Mr. Karl Hoblitzelle . rate of about 3000 Gallons of pure
and the and Interstate' Amusement Co.
water per minute from depth of 719
. feet. The Majestic well drilled by
t '

•3>.

1:
MAJESTIC THEATER BUILDING ' ON THE OPENING
us is the largest flowing well in San
Antonio producing from such shal-
low depth.
OF THE GREATER
Marks anotfier achievement in the Theater World
and a Greater San Antonio. We congratulate Mr.
Hoblitzelle, president of the Majestic Theater DINGMAN
INTERSTATE AMUSEMENT COMPANY DRILLING COMPANY
San Antohio is indeed proud of the beautiful
and his efficient manager, Mr. Willie, upon their
Theater and Buiding you have erected. WATER WELL ENGINEERS
enterprise, and we wish them continued success
in their beautiful new jjlayhouse.
It was oui' pleasure to install all of the
We Specialize in
Electrical equipment in this magnificent
new edifice. Drilling Water Wells and
Foundation' Core Test
CROCKETT 7000
Martin Wright Elec, Co. Our Motto: Prompt, Efficient and
Satisfactory Service

MERCHANTS TRANSFER CO. Where Quality la Paramount"

Navarro St.—By the Auditorium
Tel. Cr. 1695 or W. 5215
51? Alamo National Bank Bldg.
SAN ANTONIO, TEXAS.
 HOBL1TZELLE-BU1LDER
Karl Hoblitzelle, head of Interstate Amusement com-
pany. His dream of many years comes true in comple-
tion of new Majestic.

Elaborate Lighting Effects

Chief of Interstate Brings
Thrills to Millions
in Theaters.
Karl Hoblilzelle, founder and preii-
dent of the lulerslate Amusement
company, huililcrs and operators of
the ucw and Greater Majestic theater
ami office building,, solely tlirouijh Lig
own efforts nn.l his uncunny nbilitv to
Pick (he nelit mn.i for the riBbt job,
JiiLs risen liulie pimmcle o£ micccss as
n linani'icr, n show mnn mid n uro-
molcr of giKiuilic enterprises. Ue was
- -2 yews old before he ever encaged
upon n -fhcatncnl undertaking but in
the I net aunrler of n century, or more,
Jie lias earned a repiilntion for keen
foresight, stable judgment ami pioneer
d n n n g that: i« virtually world-wide.
Sir. Hoklilzcllc .first «aw the liclit
of day in St. Louis, Mo., where he
WIK born, October 22, 1870. His
father wns Clarence Linden IToblil-
zclle. of Cumberland, Jjd. wlio mi-
grated west to St. Louis nbout the
lime, of tlie wnr between the states
where he win married to Miss Idii
l^nnpp, (Iniiehlcr of Col. George
)Knnpp. tlicn owner of'-llie Missouri
Republican, which later become tbc
or. I.olils Republic, which for many
J-enrs was one of the most influeiilin
and one of the larcost daily news-
papers in t]io country. Tlie Republic
flliout (en years ago was sold to the
at. Louis Globe Democrat and was
consolidated with Hint publication
FIRST UNDERTAKING.
KnrI HoblitMllc's first connection
with nn nmnsement nuclei-Inking wag
in J"!X)1. when he entered the depart-
ment of works of (he St. T.ouis KK-
Vnsiuou company, which staged the
St. I.miis World's fair.
Shortly lhorc;ifter, Mr. Hoblilzelle
was made secretary to Isaac S. Tay
lor, director of works, which depart
ment had clmrRe of the planning
liiiMiri;, operation and later [he dcm
olition of the world's fair. Then he be
caif.o first assistant director o
wortk- of tlie world's fair and upon
*t]ip retirement, of BTr. Taylor, was
made director of works in charge o
dismantline; tlie great exposition.
The demolition of tile world's fni
was a stupendous tafik, more difficul
in many respects than the building o
tho exposition, because of the vns
q i i n n t i t i c s of materials and siippllc
which bad (o be , accounted for an
the disposition and sale of whirh na
find outlet for making tlie waste
jilnces bloom and rising lo helghla
t h n t only courage and true ability
could ascend.
Upon the conclusion ot,Vis task of
demolishing I he huge cxiionUion, Mr.
Iloblitzellc almost imuicdiittely de-
mrtetl from-tSt. Louis Tor a Kiirvey of
tliu empire tlmt beckoned him to Tex-
as. The result was the orsUnlwition
of the InterstiUe Amusement com-
pany ami (he establishment ot liis
first I h r n t c r in Dallas in ^1005. His
through all the vicissitudes of pioneer
niff it n unknown nnd on uncertain
field, Karl Hoblilzelle held ciopely
uis failh in TPXRS and strongly to
the courage o! the true pioneer.
LARGE INTERESTS.
Today, bis theatrical interests
fnr-f In Hi;,. His Interstate Amusemon
company is n part ol the crentes
lliedtrical afEiliatioii on eartlu . It
resources f»re unlimited. Us influ
encc reaches lo the fartlirrcst corner-
of Ihe Rlobr. It is Itndio-Keith-Or
Present Colorfuj
Attraction.
The aquarium nnd founlnm on the
ezzflnlne floor oC the new nn<] «rcnt-
T Majestic is oiio oE Iho rest nnd
Lily Bpols ot tlie Hienler. Snlnshlns
wnlor trickles over brilliantly lis-litcd
Oral while bright lined fish swim anil
urn in the cool green similes.
Tlie base of the fonutmn is built
nto n pyramid shape w i t h u witter
prilc sculptured by Fctlerico Oiorjji
m the ton holding nloft a fountain.
The waler runs from tlio foundiin in
be sprite's htuids to the fish ponds
vliicli are on either side of the nyra-
in id. Tlie ponds urc enclosed in glsiss.
Another little,nj-mpli sils ncjir (lie
base of the coral p.vnnyid holding
another fountnin in his Ifiimls. The
water trickles down to tlie Imsc of
he fountain forming a plcnsiiig back-
ground.
Outsirte of the fountain proucr on
either side are two headed sjirnys from
'he private collection of her p.\e»'lh'iie,v
:lie grand duchess of ilonlu^lii,
Monlnghi, Tusonny. These spruy.s arc
ttques nnd are made up of tlioii-
nds of bends illuminated with vari-
colored limits.
The entVi ••'untain has been banted
with li^'liti n.li-c eliiborntc tlmn :iuy
,!;c lighting ever invented. All the
colors of the spectrum nrc used in piv-
ng- the correct effect Lo the cornls,
nnd the sculptored figures and llic
ntiqnes.
of cities where the Interstate JOBS
\ot operate idiiyhouncs. He fepls thnt
if he Las lightened the burdens of
only n few thousands of thnt vast,
multitude he has not labored in vflin.
DREAMS COME TRUE.
Karl noulit&elle is n dreamer. Hut
he is a dreamer who makes bis
ill-earns <rome true. And one of Ill's
detains of niunj' ynnr.s standing- wh'fh
only 110w has conic trun is the coin-
pletion of the new nnd Greater 3Ia-
jcslic thentcr in Houston, slrcct. near
Ht. Mary's, In San Antonio, Texas,
magic empire t>C the Roitlhwcsf wliicb
he, ns a major o|>erntor in the realDi
of theatricals, wns amonp the first to
pioneer.1. For the Greater,Majestic is
the Kecoiid largest theater in the
United States nnd the moat bpnutifijl

to he handled accurately, cfficicntl
und swiftly.
COMES TO TEXAS.
Dnrin» the tenure of his office wit.
(he exposition, Mr. HoblitKollc tnrnp
his pyct towards Texas nnd the magi
empire of tlie Rrcnt Southwest, the
n land little, known nud one in vrhic
the spirit of the pioneer ami Ilin ski
of a born executive were destined t
Westinghouse
Electric Elevators
set the
high standard of
supreme service
5ccond (licnter was opened In flrin An- phr^iai-IiiLertitate and tho fncb Ihn
tonio nnd tlicn in rnpli] succession he lii.s company is a nnrt of that gren
bef-nii operations in Houston nod Vort cnmrlet of orprnnizatioiis ntteats t
Worth. the success ivhicli he has achieved.
In [lint day, vaudeville wns known Millions of persons every yea
as "viirifty," and there were not thrill to ibc entertainment that Knr
prrat booking nfieneips nnd theatrical Iltihlitzcllc find his Interstate Amuse
nffiliatious Bueh RS exist now. It was meut company offer \incin tl\o nt
ciit-lhrnnt cornjietilion nnd woe be he
who first should cry enough-
of the theaters owned nnd opei'
by (his concern und booked i'l dozens
The Majestic Theater
Characteristic of the quality of equipment
throughout this magnificent new building,
Westinghouse Electric Elevators are the
finest elevators produced—capable of ideal
smooth operation and accurate landing.
Westinghouse Electric
Elevator . . Company
MECCA Of AMUSEMENT.
in nil America, if n o t - i n alf the
world. Certainly, them is uane finer.
Mr. Iloblitzelle married Miss Es-
ther Thomas, who wus known on thn
sliiRC as Miss Esther Wnlker. He re-
sides in Dallns, headquarters of the
Interstate Amusement company,
which is a Texas owned coner.rn, oji
orutdd by Texna men, who Iiv6 i
Texas.
San Antonio Has always been a city of beauty and
romance—a mecca of business-tired America seek-
ing diversion. With the opening of the new Majestic
Theater San Antonio takes her place with the larger
cities whose theaters are marvelous structures of
beauty.
Rivaling the most beautiful palaces of amusement,
the new Majestic stands a glowing tribute to the ar-
tistic sense of its creators. San Antonians may point
with just pride to this great hall of joy, knowing
;that few equal and none surpass it in beauty and
modernity. . .
Electricity and gas play a major role in exemplify-
ing the beauty and modernity of the new Majestic.
No pains have been spared to give this magnificent
theater the most wonderful electric lighting ability,
that artistic minds could create. With an ample sup-
,ply of electricity and all the ftiodern equipment
necessary to handle it to best advantage, the new
Majestic is destined to become a shining example of
the beauty electricity is bringing to the American
theater. Gas was chosen without hesitation for all
heating purposes. The cleanliness, economy and ef-
ficiency of this up-to-date fuel makes it the natural
choice for modem heating.
This Company is proud to serve so
beautiful and modern a theatre as
the new Majestic.

Sa 10
PublicS !> Company
 PART EIGHT THE SAN ANTONIO UGHT , J UNH 0, ll«U

if a r-vfrv-.v i
• the entire city nml ninny firms nntl and return- to the childrens' lies- shnll serve San Aiitonlo and its iKctU theater.In this section bt the world,
uUriduiils fire buying tickets from in every way possible and fnr beyond frothing' .ever presented' iti.'Mic show Congratulations to

$v
Wishes icin in baldiug of from five to 4U
nd 75.
RAISE SaO.QOO;
tlic mere operation of a jilaco of
amusement foi1 private profit,
OTJIRK INSTITUTIONS.
.palaces of .Urouihvny on (such nil oc-
casion vJll surpass ,thEa program.
FOLI/IIfiJS FJiATUBBI)..
Mr. Hoblitzelle
nnd *;
1'?;> '• '7b Our Namesake If n minimum of ?20,(H10 is rnjscd The population of San Antonio and The screen feature will be the lov- Mr. Willie
.-^ *
• >j;M>? the ''largest" but the "smartest" Gown FIRSTS HOI irough this iici-rormnnce by Hie sale
: scats through the .hniior Icngue
nd. nt the old JI;ijc.stic box office,
le children's hospitul for which
•asup members and nlbcrs have bocn
nnLJcaiic every year on itic mgiit ui its charily problems lins not been over-
June 14 with n great benefit,perform- looked in "the chnrity donation from
ance Tor the maintenance, improve- receipts of the 6pening nnd dedication
ment ami operation of the hospital. performance nntl ceremonies. Entire
So far (is kno'jn here, this will he receipts from the colored section of
nblc nnd lavish "Fox Movietone Pol-
lies of 1920."-It is. mi ull-tnlking; And
singing musical comedy production, in-
comparable in its "chimu and appeal
both tone nutl to car ami carrying u
v
' oh the opening
oJ (lie . / • ' . .

*"'- and Hat Shop in San Antonio compli-

, .-

(
molts the Majestic Theater
opening of their truly magnifi-
cent new Majestic Theater
on the
TO :riviiij; for ycurs, will lie a rc.ijity.
'he hosiiital will be iion-scTtcrinii.
'lipro will he ncconiinndatEons foi' both
ay nnil rlinrity pnticnls.
PLAN CKLKIJKATIONS,
If tlin response of the penernl pub-
c in liifl purchriKC o[ tickets for this
the 'first lime in the history ~of the the brine nudilorium of. the new 'nnd
theatrical world th*r the entire re- (jrenter. Majestic will be given to tli«
ceipts of an opening unit dedication negro Camp Fire Girls and the Axmn
performance have bncu <l>ft;itcd to Ans I in Orphans' home.
charity. The action of Mr. IlahlitzeKc The opening n n d ' dcdicnUon per-
in doing this is in lino with his de- formance program' of the new nnd
termination niul desire to make the Greater Majestic will be u presenta-
romance rich in iU interest nnd 're-
plete wILIi thrills. Critics and otbcr
nuthoriliea- who have Viewed it, have
prononuwd it to be without'question
one of Hie finest things ever done for
Ihe Hilvcrslicet. Much of the offcrjjiR
i.s in tec))ni-color nml Ihe brilliance
NEW MAJESTIC
FURMAN JANITOR
SUPPLY HOUSE
Building, an achievement Fund to Be Spent on the urnoF<? is PiifricieiiL to brin^ n on- ne\v nud Greater Majestic an institu- tion tho like of which, never before and beauty of the effects challenge 014 Avfniie I! Cr.. esas
of which all San ncily house nt the opening perform- tion of civic pride, and usefulness that hns been offered on the stage of a description.
Junior League's Child
Antonio should
Hospital.
bt proud.

Kvciy dollar of Hie rect-ipls from

MAJESTIC the opening and dedication perform-
ance ami ceremonies of the new nnd
firpater Majestic thrnter. the night of
FrUlny, ,lunr 14, will be donated by
GOWN & HAT SHOP the Interstate Amusement company
iiiirl K:\rl llolilitrpllc, president o[ t l i n t
concern, to Hie cause of charity. Not
"A'of the Largest But the Smartest" .one penny that crimes into the coffers
of the plriyliouse on Ihnt occasion will
MRS. SAIiAII STAHKE, OWNER be deducted for expenses, nor iis^d
207 Main Street Cr. 983 m /or .-jny other purpose. All will go to
charily.
Through Ihc medium of I his nor-
rnrinanrp it is hoped tlmt not less1
than .520,000 will be realized for (lie
I'pnrfit nf the children* 1 ho.spilnl funtl

IAD AND OSE LIGHT INT MS FOR RESULTS of the Junior league. Tickets nre l>e-
Inij sold nt premium price's of $1(1 nml
?5 niirt arc bein^ sold by ItMieue mem-
liprs nnd nt n siirvinl box office nt Ihc
rid Majestic-. Members of the Ir-asue
nrp conducting nn intensive can™

Better
Furniture
for
Better Offices
*/ j
How times have changed—many Today, in keeping with a higher and
Saifi. Antdnians remember the old finer business creed, stability and
"sh|Kvhouses" of years ago and are progress are reflected in the well-
amazed at the tremendous advance- groomed appearance of correctly ap-
ment made in the field of amuse- pointed offices in which f i n e
ment—reflected. In the GREATER STOWERS furniture lends its note of
MAJESTIC THEATER. quiet dignity and gocd taste.
In ilike proportion, there has been Our organization includes men skilled
great advancement in the proper in designing and executing fine of-
equipment for business offices—as fices. These men are at your service
reflected in many recent STOWERS —without cost or obligation. A tele-
installations. phone call will bring them.

COMPLETE OFFICE OUTFITTERS

Tenth Floor Crockett 2800

An Appreciation—
We are gratified to have been given the opportunity
: to express, through our best efforts in the interior
decorating of the New and Greater. Majestic
Theater, our high regard for Mr. Karl Hoblitzelle
of the Inter.sLate Amusement Company. We have
striven to make our part in creation of this new
amusement palace worthy of that regard.
Some of the other show Houses which we have had
the privilege of decorating and furnishing, among
the finest in America, follow:

New Yorll Cily Chicago Detroit

IjOBTv's J'aradise I'uhlix Paradise Killrrn
Loew's Valeiuria A'.'ill on Kliiera Annex
Jamaica Capitol
Tulsa
Fort Worth Houston KHz
Worlh Publix Metropolitan
Miami Tampa Jacksonville
Olympla The Florida The Florida
Colonial
Omalia Loiiuvllle
Kansas City Hiiiera J^oen-'s
TJ]ilown
Uroohljn
Charlotte, X. C. Universal Flint, Mich-
Publlx Thealcr Capilol
McKee sport
Kalamazoo J. P. Harris Akron. Ohio
Slate Memorial Theater

MICHEL ANGELO STUDIOS, Inc.

; DECORATORS AND FURNISHERS
CHICAGO NEW YORK
I 212 E. SUPERIOR ST. RODIN STUDIO IttMG.