AdvertAnalysis MusicEssayPartI.III The commercial advertisement selected regards Sonys Bravia Television.

. The target audience is fairly broad, but most likelytoconnectwithmiddle classpersonsor25to35.Thisis indicated in thesubtly of the commercial in conveying themessageandalsotheexpenseofthe product itself. The fairly quick pace of the cutting generally reflects the attention of a younger audience. The target audience and message of the advert is assisted by thescore. The music achieves this though its subdued and uncluttered quality, forming an appeal to a wider spectrum of potential listeners. The gentle guitar figurations and the hushed intonation of the voice has the effect of degenderingthe music,itsregisterissomewhere inbetweenmasculineandfeminine. This, in turn, acts to degender the advert, and increase the mass appeal to include men and women. The topic of the advert,regardscolour,bouncing toys,andfun.Theseareallchildlikeconcepts. From a psychoanalyticperspectivethisadvertperhapsworkstorevertthe mindoftheaudience into a temporary state of childhood wonder and amazement at the images appearing on the screen. The minor chords in the guitar accompaniment infuse the advert with a wistful melancholy for childhood. This theory is supported by the simultaneous images of colours inflecting themselves on the city scape. This implies nature naturalistic, innocent, childlike elements beingbrought to the hedonistic life of the urban landscape. It is also importantto note that a child is the only human character shown in the commercial, which maybe a conscious representation of the childlike state induced into the viewer. This message is very much accentuated by the music, which is again naturalistic. The soft wooden sound of the guitar draws the listener into a peaceful state, similar totheconditionedresponsetoalullaby,whichis once more, childlike. Only the music is used, there is no diegetic element to the score. Accordingly, thesound of manyballs bouncing on Asphalt is unheard, making the motionofthe bouncingseemalotcalmer,purposefulandwithgreaterinnocence. The repetitionof the words like no other reinforce the message that the colour, theadvertand Sony itself are not like those other giant electronic companies, who are powerhouses of capitalism and social injustice/indifference. The advert and the accompanying music, for the most part, attempt toputtheviewer/listenerintoaparticularstateofmind,inwhichthemessage that theSonyBraviadeliversbettercolourthananyofitscompetitors.Althoughitseemsasifthe televisual technology is not the main purpose, Sony seems to want tobrand itself asagroovy, coolApplelikecorporationwherecreativityandfreelovearethekeyfactor. Bibliography