Basic Website Components and Costs

Domain Name $10/year Hosting $10 to $100 a year (depending on traffic & hosting services) Web planning, design and development time 60 hours and up Continued website Maintenance $500 a year and up (depending on number/type of updates required) Marketing your website online $ 50 a month and up

Interface Design
!nterface design is a"so referred to as the "oo#$and$fee" or visua" design% &he interface design 'i"" incorporate your branding( a"" your photos and images( even your page "ayouts% )on*t assume that if you*ve a"ready got a pre$made temp"ate you 'on*t need any images or "ayouts re$done% !nterface design is usua""y an iterative process( this means that the designer 'i"" sho' you severa" options and then modify those based on your feedbac# to arrive at an approved design% +or a sma"" business 'ebsite( budget !,"## $ %,&## to get you from concept through to the fina" design that 'i"" be handed off to the deve"opers for programming% )on*t s#imp on the interface design or visitors 'on*t give your 'ebsite a second g"ance%

Images and 'rap(ics

,ebsite graphics are tric#y because they can range from $10 each for cheap stoc# images to $100-s of do""ars each for custom or high$end stoc# images% .ompe""ing and appropriate graphics can ma#e a huge huge difference in the effectiveness of your 'ebsite% /n the "o'$end( budget at "east !## for stoc# images% !f you have a good designer they can ma#e a cheap image "oo# "i#e a custom one% 0ut that*s not a""% 1ou 'i"" probab"y a"so need stoc# icons and buttons to comp"iment your design% 0udget &# for them as 'e""%

Costs for Content Creation and Insertion

&he "east e2pensive 'ay to go is to create a"" the content yourse"f and insert it into the site yourse"f% 3ost designers have no prob"em de"ivering a b"an# design temp"ate that you popu"ate 'ith te2t and images% 0ut if you 'ant the design firm to add your content and ad4ust the "ayout of the te2t( you shou"d budget !## $ !&# per page%

)rogramming *pecial +eatures ,ften Cost -.tra

&here are a ton of e2tra features that 'eb deve"opers can integrate that 'i"" improve your business but can a"so up the price% 5ometimes these features are 6inc"uded7 in your 'ebsite frame'or# but be'are( 4ust because they are 6inc"uded7 doesn*t mean that they "oo# or 'or# the 'ay you 'ant% &he estimates be"o' ref"ect the genera" requirements 'e have seen( ho'ever there are many factors that can push these costs higher% !f you don*t see your add$on here 4ust give us a ca"" and 'e can provide an estimate%

.ustom .ontent 3anagement 5ystems$ for c"ients 'ho 'ant to manage their o'n content 'e integrate and customi8e content management systems (.35)% ,e 'or# 'ith 9:9$ based open$source .35 so"utions "i#e )rupa" and ,ord9ress% .osts for integrating and customi8ing a .35 can range from ",### to "#,###% &raining and documentation 1ou 'i"" probab"y need some instructions and documentation on ho' to maintain and edit site content% )epending on ho' e2tensive this is( e2pect to pay from /## $ !,&## 0"og$ 3any c"ients 'ant a ,ord9ress or simi"ar b"og 'ithin their 'ebsite( customi8ed to their 'ebsite branding and design% &his ranges from !,### $ ",&##0 ;$commerce shopping carts( cata"ogs( payment processing !,&##$ &### or more depending on requirements% ;mai" 3ar#eting .ampaigns$ ."ients that 'ant to gather emai"s and send out branded emai" b"asts for announcements or ne's"etters require an ;mai" management too"% ,e integrate <rd$party too"s (graphicmai"( mai"chimp( constant contact( etc%) and create an emai" b"ast temp"ate design( 'e can even manage your emai" b"asts% 1"# and up% 0randing/!dentity )eve"opment$ =ogo design is something 'e are often as#ed to do% /n the "o'$end( 'e start 'ith an >$hour process that generates about 6 rough "ogo concepts% !f one of these is chosen 'e go through severa" rounds of edits to arrive at a fina" version% 2## $ %,&## 5ty"e ?uides$ @n on"ine sty"e guide is important because it estab"ishes brand consistency and provides a guide for a"" your print co""atera" and on"ine mar#eting% Basic styleguide !,//#% &argeted =anding 9ages$ =anding pages are pages that promote a specific product or service% &hey are usua""y part of an emai"( socia" media( or banner ad campaign% ,e can design and create these pages starting at /&#% Ae's feeds of both your content (outgoing) and adding content to the site (incoming) /## .ontact forms and surveys %## and up Ae's"etters /## $ 2## @dvertising integration (?oog"e @d,ords) "## 9hoto ga""ery "&# $ &## 3etricsB ?oog"e ana"ytics( custom reports( etc% "##$ "### 5;/B on$page optimi8ation( off$page optimi8ation submission to search engines( etc% &##$ /### 5ocia" mediaB .reate and manage socia" media net'or# profi"e such as &'itter( +ace0oo#( 1ou&ube( 9interest( ?oog"eC( =in#ed!n etc% &##$ "###

*o How Muc( Does a *mall Business Website Cost3

&he ma4ority sma"" business 'ebsites 'e design( deve"op and "aunch range from 4,### $ "#,###0 Dsing the a "a carte estimates above you can see ho' they can add up quic#"y% @nother 'ay to brea# the budget do'n is to assumeB

!&5 )lanning "&5 Interface design /#5 )rogramming "#5 )ro6ect Management

7nd Don8t +orget t(e Maintenance Cost

,ebsites don*t 4ust maintain themse"ves( and the best are changing a"" the time% 3aintenance is something that most businesses forget to budget or thin# that they can do it themse"ves% 0ut the first time you de"ete your entire home page by mista#e and "ose > hours of sa"es trying to get it bac# up and running( you*"" 'ish you*d spent the e2tra money on a maintenance contract% 3a#e sure your 'eb deve"oper offers post$"aunch maintenance( many don*t because they can*t be bothered by c"ients ca""ing 'ith sma"" requests% 3aintenance contracts vary great"y depending upon 'hat you e2pect from the firm% 1ou shou"d budget a minimum of "&# per mont( to have a designer/deve"oper on ca"" if you have a prob"em that you can*t fi2% @nd if you e2pect them to do additiona" 'or# such as creating ne' images( adding ne' content( maintaining socia" media or ne's"etters( etc% e2pect the price 'i"" go up% ;2ecutionists offers customi8ed( fu""$service maintenance p"ans%