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Books

Pages

Proposed Retail
Price ($)

Estimated national
enrollment

Schoenbaum & Yiannapoulos

800

35

2.139

Rothschild & Koch

950

30

12.929

Robert Misner

450

25

30.544

Labor Hours and Material Costs (1981 dollars) for Recent AL Titles

Copies

Pages

Edit (hours)

2.525
1.552
1.539
1.967
3.043
2.081
3.034
3.075
3.010
3.025
2.046
3.048
2.025
1.015

1.400
328
734
1.328
1.352
656
1.176
944
960
1.156
520
872
440
1.218

1,002,00
159.7
480.1
680.4
620.6
456.3
737.1
312.1
453.9
701.5
223.7
844.1
326.4
1,017.3

9.009

262

193.1

2.042

704

499.8

2.067

752

510.7

3.654

368

202.1

1.091

344

231.1

2.083
1.583
1.080
2.046
2.105
1.031

532
1.236
376
998
672
960

337.8
915.8
266.4
507.2
559.4
842.2

Editorial :
Prepress :
Print/bind :

120 hrs/500 Pages @$12.80/hr


$17.50/page
$4.25/copy
Manufacturing

% of student with
opportunity

% of student
enrolling

AssumptionCo Editorial
pies
($)

Prepress ($)

Print/bind
($)

0.5816

0.0317

1.312

2.560

14.000

5.576

0.9269

0.1202

13.138

2.816

16.625

55.836

0.9407

0.2798

37.278

1.408

7.875

158.431

1981 dollars) for Recent AL Titles


Composisition
(hours)

Press (hours)

Bindery
(hours)

Paper
(dollars)

Bindery
(dollars)

1,931.1
537.1
790.1
1,827.1
1,852.9
876.3
2,079.5
983.4
1,032.2
1,710.6
686.5
1,163.6
672.2
1,671.5

61.2
13.9
22.4
46.7
87.6
25.6
62.0
51.4
51.7
47.8
22.5
44.1
23.1
28.1

296.5
108.6
127.5
227.7
394.0
134.7
417.6
290.0
242.3
264.5
134.0
239.0
109.5
141.5

4,465.2
834.5
2,347.5
3,408.3
7,169.6
1,969.6
2,391.7
4,154.5
5,711.7
5,545.4
1,924.3
4,597.5
1,944.7
1,802.7

813.4
379.9
612.5
671.7
1,102.6
615.7
1,002.2
1,211.0
1,087.8
1,114.4
780.6
1,046.7
785.9
525.1

304.9

52.5

231.1

4,146.5

3672.5

1,015.2

27.4

130.5

3,854.2

797.2

1,100.1

36.9

138.3

5,043.7

859.7

772.1

28.4

206.8

3,081.0

1,386.4

736.1

10.4

67.5

504.7

349.5

969.0
1,424.4
665.3
1,457.3
863.5
1,971.2

20.2
32.0
23.5
44.5
19.0
30.9

128.0
194.8
83.5
204.8
121.9
107.4

1,999.9
4,948.2
892.5
4,197.3
2,278.0
2,437.2

841.8
705.3
442.2
876.1
849.8
571.6

Month (x)
1
2
3
4
5
6
7
8
9
10
11
12
6.5

Sales (y)
2.081
2.083
2.105
2.525
3.010
3.025
3.034
3.043
3.048
3.075
3.654
9.009
3.308

x2

x.y
1
4
9
16
25
36
49
64
81
100
121
144
650

Prediction

Error

Abosulute
Error

2.081
4.166
6.315
10.100
15.050
18.150
21.238
24.344
27.432
30.75
40.194
108.108
307.928

y = a + b.x
a = y - b.x
b=
x.y - nx.y
x2 -n.x2

a = 3,308 - 348.98 (6.5) = 3,308 - 2,268.37 =1,039.63

307,928 - 12 (6.5) (3,308)

307,928 - 258,024

650 - 12 (6.5)2

650- 507
49.904
143
= 348,98

Exhibit 5
Sales Data for Recent AL Titles
Estimated
Market
4909
13222
1510
2172
4945
192
750
25525
21259
3333
6294
19774
41405
5378
26510
2696
37460
1059
3938
4020
2628
8338
21505
5257
39892

School Enrollment
11607.87
116084.29
11597.9
11617.27
11607.26
1160.85
11614
116044.44
116065.78
11612.56
11606.57
116032.62
1160454.03
11604.04
116068.3
11687.76
116047.09
11606.11
11602.47
11607.26
11602.97
11606.4
116043.52
11606.15
116061.63

% Opportunity
0.7485
0.9744
0.269
0.6447
0.7817
0.0716
0.1172
0.9789
0.8983
0.3832
0.7399
0.9908
1
0.5918
1
0.4717
1
0.079
0.6565
0.6297
0.6701
0.9552
0.9652
0.8357
0.9874

% Enroll
0.0565
0.1169
0.0484
0.029
0.0545
0.0231
0.0551
0.2247
0.2039
0.0749
0.0734
0.172
0.3568
0.0783
0.2284
0.0311
0.3228
0.1155
0.0517
0.055
0.0338
0.0752
0.192
0.0542
0.3481

Number
Book
3
8
2
5
8
1
1
15
15
2
5
11
16
6
5
5
11
1
3
6
12
5
4
8
11

x
Months
16
14
12
21
18
17
16
12
11
11
10
20
16
16
15
15
15
14
12
11
11
20
18
18
17

y
Sales /
units
1324
946
667
471
2509
531
409
1547
1451
1151
310
3436
421
628
7198
977
497
2027
507
273
692
1612
1418
1401
1317

x2

xy

y -
Error

256
196
144
441
324
289
256
144
121
121
100
400
256
256
225
225
225
196
144
121
121
400
324
324
289

Abs Error
0.007485
0.009744
0.00269
0.006447
0.007817
0.000716
0.001172
0.009789
0.008983
0.003832
0.007399
0.009908
0.01
0.005918
0.01
0.004717
0.01
0.00079
0.006565
0.006297
0.006701
0.009552
0.009652
0.008357
0.009874

0.000565
0.001169
0.000484
0.00029
0.000545
0.000231
0.000551
0.002247
0.002039
0.000749
0.000734
0.00172
0.003568
0.000783
0.002284
0.000311
0.003228
0.001155
0.000517
0.00055
0.000338
0.000752
0.00192
0.000542
0.003481

SALES
Sales = 0.0423 Est. Market - 67.8 Number Books + 85.2 Month
S = 1432.74 R-Sq = 12.2% R-Sq(adj) = 0.0%

COST (EDIT HOURS)


C3 = 22.0 + 0.618 C2
S = 143.591 R-Sq = 71.4% R

C2
C3
C4
C5
C6
C7

C2
C3

Est. Market
1
2
3

1
2
3

1,211.86
850.98
440.62

Estimated Market
% opportunity
% enroll
Number Books
Month
Sales
% opportunity
% enroll Number Books Month
0.5816 0.0317
3
12
0.9269 0.1202
13
12
0.9407 0.2798
20
12

516.4
609.1
300.1

COST (EDIT HOURS)


C3 = 22.0 + 0.618 C2
S = 143.591 R-Sq = 71.4% R-Sq(adj) = 70.2%
Pages
Edit (hours)

6,609.9
7,796.5
3,841.3

COST (COMPOSITION)
C3 = 116 + 1.29 C2
S = 221.921 R-Sq = 82.1% R-Sq(adj) = 81.3%
C2
C3

Pages
Composition

1148
1341.5
696.5

14,694.4

COST (PRESS)
C3 = 9.40 + 0.0335 C2
S = 13.7523 R-Sq = 44.5% R-Sq(adj) = 42.0%

COST (BINDERY)
C3 = 57.4 + 0.163 C2
S = 72.1990 R-Sq = 40.8% R-Sq(adj) = 38.2%

C2
C3

C2
C3

Copies
Press

Copies
Bindery