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LUDLOW TYPOGRAPH COMPANY 2032 CLYBOURN AVENUE

CHICAGO

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TYPOGRAPHIC ORNAMENT
:

3S5S2|^NE
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of the moil charming adis

*j juncts to typography

type

jq

ornament, by which
units

we mean
form

of decoration

in the

fecX?icX>icXxS of type, which can be repeated

or used in combination, to

make up

borders,

decorative spots, headbands, tailpieces, all-over

patterns,

and so

forth.

Type ornament made its first appearance soon

after the invention of movable types. The earliest

printers

combined marks of punctuation to serve

first

a decorative end, and the

true type

ornament

made

its

appearance in Italy in 1478. Since then

fast

they have

multiplied in

number and have

been put to

telling use

by many distinguished
art.

exponents of the printing

William Caslon cut exceptionally

effective

ornaments, but typographic decoration reached

Ornament Nos. A230, A233, A234, A237, A238, B243, B244, B260 and C246.

the height of its glory in the hands of the eight'

eenth century French typefounders, most notable

among whom was Fournier le Jeune. Bodoni cut a great variety of ornamental units but used them sparingly and with much restraint. The printer of today should make a much
wider use of type ornament than he does.
a

With

good selection of ornaments he can do

work.

decora-

tive printing

of a high order, without expense

for art

On

such printing he can earn

far

more than

his usual percentage

of profit.
exceptional

With

the

Ludlow system he has

advantages in the use of ornament, for he does

not have to carry large slocks of a wide variety

of units to be
jobs.

in position to stickful

handle extensive

With

but one

of matrices for any

given unit, he can undertake any job of printing,

no matter

how

large.

He

can also, with ease,

duplicate borders for labels run four or eight

up, or for other multiple forms.

With few
ornament
is

exceptions, the best use of type

it

to print

in a

second color, as

is

illustrated in
let. It is

believed the examples here

offer to

many examples in the present book' shown will Ludlow users many suggestions for a
of
their

more

profitable use

equipment.

ALBERT WILLIS ROBERT B.BERNATZ

I.

J.RALPH LEE

JAMES H.DU RAND

CARL SYNDER PAUL HENNINGS EDWIN JONES LEE ROY DAVIDSON

FRANK THOMAS
G.O.DAVIS
MORRIS CHAPTER VETERANS OF FOREIGN WARS

it

Nos.

A 751, A 752 and A 753.

Ornament Nos. A233, A234,

A23 7,

A238,

A 71 7, C246
Bold.

and C564.

Ultra-Modem

/
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PARIS SAYS
"Style laws are

V
*

supreme and omnipotent

but quality remains
the basis for all fashions

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**************

The plates in

color

* ^ k ^ * ^

wood" engraved by Schmied

are among the fines? oftheir
kind.

Student

may
them.

learn

/#c/r

uNos.A715 andC246.

$$@&$@@
PRINTING EXHIBIT
-

Beginning the Firs! ofAngus! the work ofsome

ofAmerica's leading printers will be on display
in the Exhibit Room ofthe Library, from ten in

the

morning until four-thirty

in the afternoon.
:.-

THE CARNEGIE LIBRARY

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KING FLORAL COMPANY

2552 North Central Avenue, Chicago,
Illinois

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PRINTING

EXHIBIT
NATIONAL

THEATRE
BUILDING

NOVEMBER
23
to

28,1929

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WINTER
SEETHE OLD WORLD
months
Arrangements can be made three in advance for a private tour to any point ofinteresl: to you and your friends. Reasonable rates

A4-

ANDERSON
STEAMSHIP
8d

&i

BOLLMAN

TRAVEL AGENTS

16 58 Monroe Road, Milwaukee

Ornament Nos. J 206, A20 7, J208, A209, A230, A237aniA238.

Nicolas Jenson

Open and Nicolas Jensen with small caps.

The ink that made the fountain pen possible

HUTCH'S

FOUNTAIN PEN

INK
writes a bright blue and turns
to a jet black

when

dry. It flows

freely. Will

not thicken.

At

all dealers

The New

Cinderella

Motor Car
ttt

tit
Cinderella Company Cleveland, Ohio

>
Ultra-Modern Bold.

^Admit One

S i 1

LECTURE ON MEDIEVAL EUROPEAN HISTORY BY

PHILLIP M. FULLER, PH.D.
7b wi /&//
-

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1 1

May Tenth &x P. M.

-

Jfc

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LONDON
PUBLIC LIBRARY
Swann Economic
Collection

^0.

hs.

A499

and C261.

tmmmmmmmm**
JEAN GUTTEMBERG
INVENTOR OF PRINTING
Translated from the French

of Andre Thevet

MCMXXVI

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Ornament Nos.

A653

and A654.

Nicolas Jensen and

its italic.

Tulip

<S

Rose

wmwm

Bulbs

1929

LUDLOW EXHIBIT
You
are cordially invited to attend a special exhibit and demonstration of the

LUDLOW
SYSTEM
Room
4,

Beginning April 9th

The
in the

exhibit will be open evenings and daytime, of course, at 535 Main

Street,

Oklahoma

City.

The

LUDLOW is the fastest growing system of display composition. There must be reasons for this. will be glad to show them to you at any time

We

IF
THE

-7%

MINUTE MEN
An
Intimate History of

Early Concord

By IULES SMITH

TflK"

BOSTON

LOWERN AND LITTLE

1930

/ Nos.

A769, A770 andA771.

u H H
SI
SI SI SI SI SI SI SI SI SI SI

0Q0to0Q0to0to0to/7Q0fe0Q0Q0fe0to

SI

LORAIN
FOUNDRY
ANNUAL REPORT
f

SI

k
SI SI SI SI SI SI SI SI SI SI

LORAIN CITY
JANUARY, 1930

0to0fe

Ornament No. A6S8.

Ludhu- Black.

&&

LANGLEY
EMERY WHEELS
CATALOGUE AND
PRICE LIST NO. 6

THE LANGLEY COMPANY

WORCESTER, MASSACHUSETTS

The Ludlow System

This system has accomplished
miracles of economy for many
printers all over the country.

The Ludlow system of job and

display composition supplies

new

type,

from 6 point

to

72

point, in sluglines, for all jobs.

Ludlow Typograph Company

Chicago, Illinois

;A

A A A A A A AA A A A AAA;

,+*

A Genuine
Imported Egyptian

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Win mil n
Economical Stores
Everywhere

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N0S.C175 and CI 78.

^Announcing

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RUOFRANCIS HATS
Jacobs' are showing all the
very latest models.

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Ornament No. C262.

d Nicolas Jenson

Italic.

-<ffi^=Qrv

THE MERCHANTS AND MANUFACTURERS

FIRST

NATIONAL BANK

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THE
Japanese Paintings - Tea Sets Native Pongee - Silk Kimonos

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BLUE GRANITE COMPANY

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Vermont

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Above Ornament

Nos.

A716

and B709. Ultra-Modem

Belozv Ornament No. B554.

Garamond Bold and

its italic.

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BOOKS
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Delphian Open Title. True-Cut Cash,, and

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