A PROJECT REPORT ON The Formation Of Consumer Attitude & Intentions Towards Fast Food Restaurants.

In partial fulfillment of the subject Research Design Methodology

Submitted By:
Krunal kakadiya

Submitted To:
Mr. Jayesh Patel Asst. Prof. V.M. Patel Institute of Management

Dated On
Nov. 15, 2013

V.M. Patel Institute of Management Ganpat University Mehsana - Gandhinagar Highway, Kherva.

SUMMARY ABOUT RESEARCH PAPER

1. OBJECTIVE OF STUDY
To study about attitude toward fast food restaurants in differences between teenagers and adults. To find behavioral differences between teenage and adult. To find teenagers differ from adults in the formation of consumer perceptions and intentions regarding fast food restaurants. To identify competitive advantages. To study on teenagers and adults satisfaction level.

2. RESARCH DESIGN
In marketing research book give mainly two type research design and also give one sub main type of research design, like that Exploratory research design and Conclusive research design and also sub main is Casual Research Design, and Descriptive Research Design. In our research paper he used Descriptive Research design

3. SOURCES OF DATA
In selection of sources there are mainly two types of sources of data available, Primary data and Secondary data. But in our research paper he used Primary data collection methods.

4. DATA COLLECTION
All primary data has gathering through a structure questionnaire by conducting a personal interview with the respondents, and used restaurant interpretation

5. SAMPLE SIZE
The sample is made up of 720 consumers (665 without missing data). It contains 73 teenagers (13-19 years of age; 69without missing data) and 647 adults (20+ years of age; 598 without missing data) and is predominantly male (66 per cent with and without missing data).

6. RESEACH INSTRUMENT
There are four instruments for getting the information like that mail, telephone, personal, and online. I have got information by Questionnaire.

7. DATA COLLECTION METHOD

In our research paper he used personal interview and restaurants intercept.

8. DATA COLLECTION TOOL

In our research paper he got information by questionnaire.

9. TARGET POPULETION
The target population for the my research paper was defined as follow: Elements Teenagers and Adults, Retails Intercept Personal interview in Germany fast food restaurants.

10. SAMPLING UNIT

In our research paper he target Teenagers and Adults in Germany.

11. SCALE USE IN DATA COLLECTION

In our research paper he used Traditional concepts of scale design these articles proved the traditional notion wrong that reflective multi-item scales are always preferable to single-item scales.
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12. HYPOTHESES TESTING

As the correlations between this and the other variables also include very small, non-significant, and negative correlations, Standard and moderated regression analyses were used to test the research hypotheses and also used t -test.

13. HYPOTHESES DEVLOPMENT

H1: Teenagers perceive fast food quality more positively than adults. H2: Teenagers are more satisfied with fast food restaurants than adults. H3: The perceived value of fast food has a greater effect on customer satisfaction for teenagers than adults. H4: The effects of social recognition on customer satisfaction with fast food restaurants. H5: Intentions to recommend fast food restaurants are greater for teenagers than adults.

H0: There is no significant relationship between teenagers perceive fast food quality more positively than adults. H1: There is significant relationship between teenagers perceive fast food quality more positively than adults.

H0: There is no significant relationship between teenagers are more satisfied with fast food restaurants than adults. H2: There is significant relationship between teenagers are more satisfied with fast food restaurants than adults.

H0: There is no significant relationship between the perceived value of fast food has a greater effect on customer satisfaction for teenagers than adults. H3: There is significant relationship between the perceived value of fast food has a greater effect on customer satisfaction for teenagers than adults.

H0: There is no significant relationship between the effects of social recognition on customer satisfaction with fast food restaurants. H4: There is significant relationship between the effects of social recognition on customer satisfaction with fast food restaurants.

H0: There is no significant relationship between intentions to recommend fast food restaurants are greater for teenagers than adults. H5: There is significant relationship between intentions to recommend fast food restaurants are greater for teenagers than adults.