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INTRODUCTION TO SMALL SCALE INDUSTRY

In most of the developing countries like India, Small Scale Industries (SSI) constitute an important and crucial segment of the industrial sector. They play an important role in employment creation, resource utilisation and income generation and helping to promote changes in a gradual and phased manner. They have been given an important place in the framework of Indian planning since beginning both for economic and ideological reasons. The reasons are obvious. The scarcity of capital in India severely limits the number of non-farm jobs that can be created because investment costs per job are high in large and medium industries. An effective development policy has to attempt to increase the use of labour, relative to capital to the extent that it is economically efficient. Small scale enterprises are generally more labour intensive than larger organisations. As a matter of fact, small scale sector has now emerged as a dynamic and vibrant sector for the Indian economy in recent years. It has attracted so much attention not only from industrial planners and economists but also from sociologists, administrators and politicians. Defining small-scale industry is a difficult task because the definition of small-scale industry varies from country to country and from one time to the another in the same country depending upon the pattern and stage of development, government policy and administrative set up of the particular country. Every country has set its own parameters in defining small-scale sector. Generally, smallscale sector is defined in terms of investment ceilings on the original value of the installed plant and machinery. But in the earlier times the definition was based on employment. In the Indian context, the parameter are as follows. The Fiscal Commission, Government of India, New Delhi, 1950, for the first time defined a small-scale industry as, one which is operated mainly with hired labour usually 10 to 50 hands. Fixed capital investment in a unit has also been adopted as the other criteria to make a distinction between small-scale and large-scale industries. This limit is being continuously raised up wards by government.

The Small Scale Industries Board in 1955 defined, "Small-scale industry as a unit employing less than 50 employees if using power and less than 100 employees if not using power and with a capital asset not exceeding Rs. 5 lakhs". 'The initial capital investment of Rs. 5 lakhs has been changed to Rs. 10 lakhs for sma industries and Rs. 15 lakhs for ancillaries in 1975. Again this fixed capital investment limit was raised to Rs. 15 lakhs for small units and Rs. 20 lakhs for ancillary units in 1980. The Government of India in 1985, has further increased the investment limit to Rs. 35 lakhs for small-scale units and 45 lakhs for ancillary units. Again the new Industrial Policy in 1991, raised the investment ceilings in plant an machinery to Rs. 60 lakhs for small-scale units and Rs. 75 lakhs for ancillary units. As per the Abid Hussain Committee's recommendations on small-scale industry, the Government of India has, in March 1997 further raised investment ceilings to Rs. 3 crores for small-scale and ancillary industries and to Rs. 50 lakhs for tiny industry. The new Policy Initiatives in 1999-2000 defined small-scale industry as a unit engage in manufacturing, repairing, processing and preservation of goods having investment in plant and machinery at an original cost not exceeding Rs. 100 lakhs. In case of tiny units, the cost limitation is up to Rs. 5 lakhs. Again, the Government of India in its budget for 2007-08 has raised the investment limit in plant and machinery of smallscale industries to 1.5 corers An ancillary unit is one which is engaged or proposed to be engaged in the manufacture c production of parts, components, sub-assemblies, tooling or intermediaries or rendering services and the undertaking supplies or renders or proposes to supply or render not less than 50% of its production or services, as the case may be, to one or more other Industries undertakings and whose investment in fixed assets in plant and machinery whether held on ownership terms or lease or on hire-purchase does not exceed Rs. 75 lakhs. For small-scale industries, the Planning Commission of India uses terms 'village an smallscale industries'. These include modern small-scale industry and the traditional cottage and household industry.

INTRODUCTION INDUSTRY

TO

MOBILE

SOFTWARE

DEVELOPMENT

Mobile application development is the process by which application software is developed for low-power handheld devices, such as personal digital assistants, enterprise digital assistants or mobile phones. These applications can be pre-installed on phones during manufacturing, downloaded by customers from various mobile software distribution platforms, or delivered as web applications using server-side or client-side processing (e.g. JavaScript) to provide an "application-like" experience within a Web browser. Application software developers also have to consider a lengthy array of screen sizes, hardware specifications and configurations because of intense competition in mobile software and changes within each of the platforms.

Smartphones and tablets are two types of mobile devices that have become compulsory in enterprises both large & small. With rise in the use of these mobile devices, the manufacturing of mobile apps that have to be preinstalled or downloaded in order to complete both professional & personal work has also increased. Also, most enterprises today have introduced the BYOD (bring your own device) strategy, thus providing the mobile app development industry more opportunity to make use of creative technology while designing applications. A research concluded towards the beginning of 2012 reveals that there has been a rise of at least 63 percent in the number of business units deploying mobile applications over the past one year. According to the research results, 50 percent among these enterprises had to adopt mobile apps succumbing to demands made by the workforce. More than 200 percent is the growth rate of increase in deployment rate of mobile apps in enterprises worldwide. According to the study, the mobile app development industry has become the largest revenue earning unit of the IT sector. Most of the apps produced every year are used for professional purposes; but there apps released for personal use are also rising. The phenomenal growth that has been recorded in the mobile app development industry has benefitted not only app development companies. Here we take a look at the areas of enterprises which have benefitted more than others from the growing popularity of mobile app development industries:

1. Sales and Marketing It is because of the presence of so many apps in the market that an enterprise can effectively promote its products & services amidst a large user base. This leads to greater sales of a product within the same area over a shorter span of time. Increased sales means increased demand and hence increase in the productivity level of an enterprise. 2. Operations Study reveals that deployment of mobile apps has directly affected enterprise operations by raising its efficiency levels. The time & cost involved in conducting operational activities within an enterprise also reduce by the deployment of mobile apps. 3. Security While several analysts are of the view that mobile app development has led to jeopardizing the state of security in enterprises, it is in reality the contrary. For example, deployment of mobile apps means a clear division of duties as each employee now has access to only one mobile device. It also means that data stored in one device can be accessed by only the employee using that device. Since there is no sharing of data, security of information is established. 4. Business Most importantly, the increase in the number of mobile applications has led to improved business mobility for enterprises. Deployment of mobile application services also assists an enterprise to develop business strategies that will contribute towards workforce satisfaction & productivity levels.

It is therefore clear that the growth in the mobile app development industry has benefitted several departments of an enterprise; alternatively, the increased use of apps in enterprises inspires the application development industry to introduce more innovative technology in the apps manufactured. The current growth rate projects a revenue generation of over $40 billion for the mobile app development industry towards the end of 2016. The importance of the mobile app development industry for business mobility in todays enterprises stands

HISTORY OF SOFTWARE INDUSTRY


The word "software" had been coined as a prank by at least 1953, but did not appear in print until the 1960s. Before this time, computers were programmed either by customers, or the few commercial computer vendors of the time, such as UNIVAC and IBM. The first company founded to provide software products and services was Computer Usage Company in 1955. The software industry expanded in the early 1960s, almost immediately after computers were first sold in mass-produced quantities. Universities, government, and business customers created a demand for software. Many of these programs were written in-house by full-time staff programmers. Some were distributed freely between users of a particular machine for no charge. Others were done on a commercial basis, and other firms such as Computer Sciences Corporation (founded in 1959) started to grow. The computer/hardware makers started bundling operating systems, systems software and programming environments with their machines. When Digital Equipment Corporation (DEC) brought a relatively low-priced microcomputer to market, it brought computing within reach of many more companies and universities worldwide, and it spawned great innovation in terms of new, powerful programming languages and methodologies. New software was built for microcomputers, so other manufacturers including IBM, followed DEC's example quickly, resulting in the IBM AS/400 amongst others. The industry expanded greatly with the rise of the personal computer ("PC") in the mid1970s, which brought computing to the desktop of the office worker. In subsequent years, it also created a growing market for games, applications, and utilities. DOS, Microsoft's first operating system product, was the dominant operating system at the time. In the early years of the 21st century, another successful business model has arisen for hosted software, called software-as-a-service, or SaaS; this was at least the third time[citation needed] this model had been attempted. From the point of view of producers of some proprietary software, SaaS reduces the concerns about unauthorized copying, since it can only be accessed through the Web, and by definition no client software is loaded onto the end user's PC.

INDUSTRY STATUS
The mobile application market is rapidly growing and gaining popularity as an emerging job opportunities market. India is the third fastest growing app market in the world. As per Gartner report, Indias active mobile connections will exceed 900 million by 2016, which translates to 72% penetration. According to Trai in January 2012 the number of active mobile connections in India has reached 659.99 million and the total mobile subscriber base stands at 903.72 million. It is estimated that every Indian user spends nearly 52 minutes per-day using mobile apps. Similarly, mobile app economy-estimated at nearly $4 billion (Rs 20,000 crore) in 2009 and expected to grow to $18 billion in half a decade-continues to expand exponentially. There is an increase in the demand of mobile applications as more and more people are using smart phones. It has been projected that mobile value-added services market (which includes mobile apps) will reach Rs 214.1 crore by the end of 2012 from Rs 158.6 crore in 2011. Revenue generated by mobile VAS was INR 122 billion, as on March 2011. It is estimated to reach Rs 482 billion by 2015.

GROWTH AREAS
The future is mobile and all the services and offerings are going to run through application. India has more mobile connections than PCs or TVs and landline phones. Mobile app development is evolving to integrate with television, in-car navigation and entertainment, shopping, commerce and banking. It is safe to say that the future of apps is This talks about future growth prospects in the industry. Mobile operators have seen a significant growth in revenues through VAS, which has significantly increased demand for mobile application developers. This booming industry is struggling to get quality developers who have ideas and creativity. Go to any job site and you will observe the number of jobs that come under the M-VAS industry. Here the demand and supply ratio is inadequate and industry is looking for talented professionals. Planning a career in this industry will surely be a good move.

OVERVIEW OF APP MARKETS AND DEVICES


Since the release of the original iPhone in 2007 and the subsequent opening of the Apple App Store, content producers have had an ever-growing number of options for delivering their content to consumers. Each of the major platforms has strengths and weaknesses, and the choice of which device and market to focus on can have a significant impact for companies wishing to deliver their content digitally.

Apple iOS and App Store


The Apple App Store for iOS, serving the iPad, iPhone, and iPod line of devices, has the largest market share of any provider, with an estimated $85+ of every $100 spent on apps going to the Apple App Store. Apples mobile devices are also market giants, with 43% of smartphone owners using an iPhone. Even more striking is the percentage of smartphonedriven online traffic deriving from iPhone users nearly 60%, which indicates that Apple devices not only have a significant user base, but that this base is also especially active in accessing online content. Apples iPad dominates the tablet market as well. About 80% of tablets sold in 2011 were iPad2s, and 97.2% of tablet-driven Internet traffic came from iPad users. Apples App Store made its debut in July 2008, creating the world of third-party app publishing for mobile devices. From just 500 third-party applications at its launch, the number of apps has grown to more than 500,000, with tens of billions of apps downloaded overall. Half of all app downloads are games by far the most popular segment with entertainment apps a close second. To be published in the App Store, apps must be approved by Apple and are tested for reliability and content. Once approved, the developer sets the price of the app and takes a 70% share of sales, with the remaining 30% going to Apple. In February 2011, Apple introduced subscription-based app services. Though publishers have been slow to adopt this approach, as new subscriptions purchased through the App Store are subject to the 70-30 split, it also gives the option of selling through the developers own Web site, allowing the developer to keep 100% of the sale price.

Android Devices and Googles Android App Market


After many years as the worlds leading search provider, Google entered the smartphone market with its first Android OS-based device in October 2008. Unlike Apples iPhone, where the hardware and operating system are exclusively an Apple product, Android handsets are manufactured for use with the Android OS by HTC, Samsung, Motorola, and others. The first Android tablet, the Motorola Xoom, was released in February 2011.Googles Android OS has gained some traction in the smartphone market, but Android-based tablets have lagged far behind the immensely popular iPad. This may be partly due to cost, with Android-based tablets such as the Xoom priced at $549, not much less than an iPad. With Amazons release of the $199 Android OS-based Kindle Fire in fall 2011, however, the first true challenger to the iPads ubiquity has appeared. Early estimates indicate that 3.9 million Kindle Fires shipped in 2011, leaping to second place in the tablet market in less than two months 3 Though Android-based smartphone users are slated to outnumber iPhone users soon, they are less active in app downloads, and Androids market share of app revenues remains small. This can be attributed in part to the higher proportion of free apps on the Android Market 67% of all Android apps are free, compared to only 37% distributed through Apples App Store 4 The Android Market follows a similar structure for developers as Apples App Store, with the developer taking 70% of the price of the app, and various intermediaries, such as mobile phone carriers, the remaining 30%.

PROFILE OF ENTREPRENEURS

ANSHU BHAKKAR Anshu Bhakkar has done his degree of engineering from the Indian Institute of Technology amd later his MBA from the Indian Institute of Management, Bangalore and has also undergone training in Marketing Management at Central Institute of Event Management Singapore. RISHI KHANDELWAL Rishi Khandelwal has done his Bachelor of Engineering from the prestigious University of Pennsylvania in Computer Engineering. He has also done his MBA from London Business School and has done social work in India through Teach India initiative.

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Executive Summary
The world is going mobile and entrepreneurs are fast-becoming major users of mobile applications (apps) to run their enterprises. Apps on mobile devices are helping small business owners save time; reduce costs; increase revenue and productivity; work more effectively; and better serve customers. We are developing an app that will help the college going students to find their way. Many colleges have large campuses and it becomes difficult for students to find their way across the campus. This app will track the current position of the student inside the campus and help them find their destination. We are further planning to expand our business in hotel and retail industry by launching different maps for leading hotels like leela, oberoi, taj etc and famous shopping complexes as well. Thus this app will be useful for not only students but other users as well. We are located in Bangalore (INDIA), the silicon valley of the country famous for its growth in IT sector. Therefore we expect our firm to evolve as a leader in this sector because of the favourable conditions towards our business.

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APPROXIMATE INVESTMENT

PARTICULARS Partners Capital Anshu Bhakkar

AMOUNT

12,00,000 8,00,000

Rishi Raj Khandelwal

Goldman Sachs Young Entrepreneurs Debt Scheme at 6% interest over period of 5 years TOTAL

10,00,000

30,00,000

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FEASIBILITY OF THE PROJECT

The major factors supporting the feasibility of the project are as follows: The APPLICATION is cheap and priced at 1.99$, every student using a smart phone can afford it. GPS tracking is free for public channels and no charge is to be paid to the government for satellite bandwidth Small scale project, so greater possibility of success as compared to a large scale project. Low development cost ( only 2000$) Mobile applications gained a lot of popularity in last few years and most of the users are students and as our application is specially for students it is anticipated to gain popularity among youngsters.

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SWOT ANALYSIS

STRENGHTS
Time-to-market is less Ease of development user-friendly and simple to use Availability of skilled developers Faster and easy access to markets Favourable revenue sharing terms

WEAKNESS
Security issues: iPhone 5 encryption is weak and extremely vulnerable Fragmented market: Thousands of application developers Lack of focus on single platform Developers need time to re-learn as new operating system, new user interface, new functionalities and capabilities are coming

OPPORTUNITIES
Growing market: High demand Expand to other areas like hotels,vetc. Sale of virtual goods and redemption of the coupons and promotions.

THREATS
Fierce competition Average selling price decreasing Carriers have control over the distribution of apps (will change as economics shift, offdeck providers become stronger, and to a lesser extent, ad-supported games emerge.)

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Present and future scenario of India Software


It is the IT Services which are going to rule the present and future scenario of India Software Company. It is the software subject which is now over the minds of all the entrepreneurs. They go through different segment of forums and magazines, only to study the scenario of the Outsourcing Market and how India Software Outsourcing will be beneficial for the country and the people in the Industry. There is once again high-level purchase of all software and hardware products and the purchaser are intelligent, and mad about the technology and so very selective in their product. So it is not the money that is spent, but the entrepreneur wants to know how much should he invest on such a software product. Yes, it is indeed true, that in the Software world of today, people have loosen their pursestrings, but yet are critical as to where and how do they invest their money and how much will they be gaining out of it. The smart Outsourcing vendors want to be one-step ahead in the IT Competition. They want monopoly to maintain; monopoly specially pertaining to novel idea. By shorter cycle of sale in India Software Companies, the customers are forced to keep a very good and long-lasting relation with the service providers. Good financing packages, attracts the consumers and thus the relationship built between the client and customer is well intact. All the credit goes to Software Outsourcing for investing pains and strategies in rebuilding the service products by talented and skilled human resources.

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COMPETITION
College GPS application is a new concept as no such application with a detailed maps of a specific area are available in any software market so there is no competition for now. But we expect an upcoming competition from Google maps and other GPS service providers

CHALLENGES Server breakdown- Regular maintenance of server is required for GPS application to
work smoothly without any glitches.

Certain colleges install signal jammers to block any type of mobile internet signal
usage within the premises.

Popularity is the biggest challenge with mobile applications. Making the app popular
among students will be tough task.

WORST CASE SCENARIO AND CONTINGENCIES


The app might not gain the anticipated popularity among students as they may not find the app worth downloading. There can be glitches in the satellite signal reception due to heavy traffic in public channels (as we are operating on a public channel to reduce cost). Management of the colleges may not allow us to design schematics of their buildings due to security issues

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USP
COMPANY NAME is the only company to design a mobile app which provides maps for some of the most famous colleges of India. Many of the students studying in colleges having huge campuses have problem of finding the directions to a particular area. Our app helps them to resolve this problem and they can easily find directions to places they want to visit in the campus.

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STP ANALYSIS
SEGMENTATION Market segmentation is undertaken in order to focus on the subsets of the prospects that are most likely to purchase our offering. This will in turn help us take the best returns from our marketing and entertainment expenditures. Based on the need our service satisfies, the market is segmented into diverse sections. They are: Demographic segmentation: These include factors like age, social esteem, and income levels which purely relate to college going students of age between 19-23 years using smart phones Geographical segmentation: This takes into consideration the region to which the customer belongs to or prospects to visit..Our application is specially designed for college going students and the success of this product purely depends upon the college/university location Behavioural Segmentation: It is based on the benefits sought in the service, usage rate of the service and the social status enjoyed by the population. The benefits that the customer derives from the service as well as the prospects preferences determine the acceptance and complete incorporation of the service

Segmentation

demographic geographical behavioural

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TARGETING
Targeting the right customers is one of the most important criteria that need to be looked at in order to create a potential customer market. We mainly are targeting on the college going students who are enrolled in universities with large campus example Christ university, IITs and IIMs because students here usually find it difficult to find there required destinations within the huge campuses these institutions have.

POSITIONING
We try to position ourselves as a centre which will provide students with the ease of locating their destinations within their college campus with just a click on their smart phone.

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Supplier Power (LOW) Platform specific applications. Inputs required easily available at competitive price. Substitute products are high in numbers. Key: Innovativeness and user friendly. Asp is decreasing so the emphasis is now on volume.

Buyer Power (HIGH) Huge buyers volume- more than 10.5 bn downloads and2.625 bn users. Switching cost: same platform is low. Switching cost: different platform is high. Customer loyalty with application and application developer is low. Buyers are highly informed through app store websites.

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Threat of Substitute Product (HIGH) Proliferation of developers for all types of platform resulted in high availability and low cost. Relative price of substitutes is similar. Relative quality of substitute in terms of user friendliness. 45 percent incremental effort required to port an application from one platform to another.

Barriers to Entry (MODERATE) High entry barriers for fledging developers- low on learning curve. Barriers are now reducing. Easy access to required inputs.

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4Ps OF MARKETING
PRODUCT: Our product is a mobile app that helps the college students to get directions to the places they want to visit in their campus. Many students dont know which room is situated in which building. Thus, this app will give them a complete overview of their campus. PRICE: The app will be sold to the consumers at $1.99. PLACE: The product will be mostly sold to the students of various colleges across India. It will cover most of the colleges having huge campuses.

PROMOTION: Initially we are promoting this app through word of mouth as we are targeting youngsters. We will interact with small- small group of people at a time and will tell them the benefits of this app. We will also be doing the following things: Blogs, Twitter, Facebook We will write and announce and review in our personal blogs, ask our followers to repost, tweet the links, make a Facebook fan page. iPhone app review websites - iPhone app review websites are hungry for new apps. We will submit reviews of our app for free as many times as we can. Friends and family They don't hesitate to promote the app to friends, neighbours, colleagues and family, they are our launching pad in App Store. Advertising We will make a short cut and use this old, good but most expensive way to become famous. Free Trial We will give our app to the students for free trial so that they come to know about the benefits of this app.

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ADVERTISEMENT COPY

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ORGANISATION CHART

GENERAL MANAGER

ACCOUNTANT

ENGINEERS

OFFICE & ADMINISTRATION STAFF

TECHNICAL STAFF

MAINTENANCE STAFF

GENERAL STAFF

SECURITY

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EMPLOYEE POSITIONS AND SALARIES

Post

Number of persons required

Salary per month (per person) (Rs.) 25,000 12,000 20,000 4000 3,000 8,000 5,000 77,000

Salary per Annum

General manager Accountants Engineer Maintenance Staff Security Technical staff General staff Total

1 1 6 2 1 2 2 13

300000 144000 1440000 96000 3000 192000 12000 2187000

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PROFILE OF PERSONNEL REQUIRED:

GENERAL MANAGER: Qualification: Under graduate pass out with good Human Resource skills.

ENGINEER: Job Description: Excellent knowledge about software application development Qualification: Passed out from a reputed engineering college with a good percentage.

TECHICAL STAFF: Job description: Assistance in setting up the computers and mobiles

ACCOUNTANT: Job Description: Keeping all the accounts, records and the entire financial work. Qualification: Under graduate pass out with the minimum knowledge about tally and computer accounting. Specification: Soft skills, computer knowledge and knowledge about accounts and e- filings.

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ORGANISATION CULTURE Organisation culture is an invaluable leadership technique that assists in developing a positive, customer-oriented culture and a genuine level of employee commitment that pervades the entire work environment. TOTAL QUALITY MANAGEMENT We believe in TQM which provides employees with opportunities for participation, problem solving, and teamwork, it creates a tremendous level of motivation within each employee. In fact, employees TQM techniques result in employees' contributing to attain the companies objectives without a pushing or shoving style of leadership are more than motivated--they are empowered. EMPOWERMENT Empowering the employees is one of the main principles of our company. Empowerment is a force that energizes employees to perform. Empowered employees take a personal interest empowered employees improve the overall performance of the agency, which results in higher levels of morale. Developing empowered employees is a key element in the formulation of a positive departmental culture and responsibility in setting and achieving the department's goals. * Ensuring leaders actively listen to their employees and respond with empathy which will help in making sure ensure not only that leaders fully understand their employees' concerns but also the, at employees feel understood. * Leaders will seek input from employees by either approaching individuals directly or by forming employee groups, such as advisory councils. * combining the core principles of several leadership techniques and modifying them to suit our work environment. * developing a healthy culture--which includes values, beliefs, and behaviours--effective leaders build a solid foundation that enables them to foster truly committed employees with high morale, and in turn, genuinely satisfied citizens

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EMPLOYEE RETENTION STRATEGIES


The increase in demand for forensic services creates an increase in job flexibility and a choice of job possibilities so keeping this in mind we have decided upon the following retention strategies. Traditional employee satisfaction surveys will be expanded to include an assessment of the interaction between managers and employees. *Monthly allowances of Rs. 1000 to staff in maintainence. Employees will be encouraged to assume responsibilities that are traditionally performed by supervisors, such as scheduling work and distributing overtime. Career ladders and promotional opportunities will be developed for employees, including increased responsibility and challenges. Empowering the employees by giving them the authority to get things done and give ideas to the management. Making employees realize that they are the most valuable asset of the organization. Having faith in them and trusting them , providing them with the information of all our work and being transparent with them. Recognising them and appreciating their efforts which will boost their morale. To help people improve in their skill set we can allow for managers to take on apprentices to learn the ropes of higher management.

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CRISIS MANAGEMENT FRAMEWORK


Crisis management is the process by which an organization deals with a major unpredictable event that threatens to harm the organization, its stakeholders, or the general public. Three elements are common to most definitions of crisis: (a) a threat to the organization, (b) the element of surprise, and (c) a short decision time. Crisis management consists of: Methods used to respond to both the reality and perception of crises. Establishing metrics to define what scenarios constitute a crisis and should consequently trigger the necessary response mechanisms. Communication that occurs within the response phase of emergency management scenarios. Crisis management methods of a business or an organization are called Crisis Management Plan. Crisis management is occasionally referred to as incident management, although several industry specialists such as Peter Power argue that the term crisis management is more accurate. The credibility and reputation of organizations is heavily influenced by the perception of their responses during crisis situations. The organization and communication involved in responding to a crisis in a timely fashion makes for a challenge in businesses. There must be open and consistent communication throughout the hierarchy to contribute to a successful crisis communication process. The related terms emergency management and business continuity management focus respectively on the prompt but short lived "first aid" type of response and the longer term recovery and restoration phases. Crises faced by our line of work are loss of employees.

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HR POLICIES
RECRUITMENT POLICY
We accept almost anyone with a scientific and caring spirit and the ability to work well in harsh conditions It runs parallel with the company philosophy that we seek to excel in what we do through our employees. Specific work requirements, applicants will be checked for evidence of a criminal record. We perform extensive background checks prior to employment. And we hire only those who have a clean record. Strict policies against substance abuse and lower tolerance for illegal drug use. candidate fails the drug test then he is not considered to be eligible for working with us. We expect our employees to be exceptionally trustworthy, and creative who is not afraid to think out of the box. The ability to handle stress, and to think fast on ones feet with creativity and spontaneity are also certain qualities we expect our potential employees. Each employee must maintain a strict balance. If the

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Identify vacancy Prepare job description and person specification Contact Institutions and contacts Compile background information Short-listing Arrange interviews and skill tests Decision making

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SOURCES OF RECRUITMENT
We aim to attract the best talent and those candidates with an intense desire to excel, learn, take calculated risks and grow with us. We would broadly divide our employees into 2 categories.

1] Fresh Graduates
We would be aiming at recruiting fresh graduates out of top colleges across the nation. We will focus on mechanical engineers, electrical engineers and civil engineers. The different colleges that we will source our graduates from are:Banglore Instt. of Technology BMS Banglore Bharti Vidya Peeth, Pune Cummins College for Women, Pune Bharti Vidya Peeth, Delhi Maharaha Agrasen Engg. College Delhi D.Y. Patil Pune Instt. of Technology & Mgmt. Gurgaon Maharashtra Institute of Technology PICT, Pune Priyadarshini Engg. College, Nagpur PESIT, Banglore Ramaiaha Instt. of Technology, Bangalore R.V., Bangalore 33

2] Candidates in Job Transition


We welcome those in transition. Personnel who have previous work place experiences ,as long as the candidates have good people skills, good language skills, can handle living in harsh conditions, can handle stress, and have the ability to empathize, chances are we would end up hiring them. This source of recruitment will be reached into by interacting with associates. This also gives us extensive information into their skill set, personality, professionalism and background. This is a source of recruitment that will be exercised when there is a need for higher level employees and people to innovate.

Pre-Selection Medical Check-Up Procedure/ Drug abuse and Substance abuse


All final recruits need to undergo a pre-selection medical check-up which will be arranged by the company. The joining of the final recruits will be subject to being declared medically fit to able to successfully perform the role selected for subsequent to the check-up. The results of the Medical test would be looked into and the final decision concerning employment would be that of the HR team.

Disqualifiers
Heart problems Epilepsy Mental Disorders Drug abuse

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Background Checks
Background check is done with internal sources, wherever possible, and with external agencies. As soon as we receive a fully complete set of background investigation forms, we will commence with the potential employees background investigation. . Background check will be done for every candidate before issuing the offer letter. The data received would be documented and would be part of the candidates personal file.

Harassment policy
There are many different kinds of harassment from sexual innuendos to religious discrimination; however, all forms of harassment present an element of risk in the office, so we maintain a zero tolerance of harassment in the workplace. HR policies on harassment encourage employees to report incidents immediately, so the issues can be addressed and resolved timely by the manager. Rules against harassment are put into place to protect employees and to maintain a safe and comfortable work environment. The repercussions will be very severe if harassment occurs in the office.

Training and development


The employees will be given training and development so as to get updated with the latest technology.

Vacation policy
Paid vacation days are time off work our company voluntarily provides employees as a benefit. The number of paid vacation days will be accrued by employees based on years of service to the organization and the level of their position.

Maternity leave policy


As per the The Maternity Benefit Act 1961 women employees are eligible for a leave of 90 days. This 90 days are inclusive of Saturdays, Sundays and holidays.

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Sick leave policy


Employees who are unable to work due to illness or injury should notify their direct supervisor. Sick leave benefits are intended solely to provide income protection in the event of illness or injury, and may not be used for any other absence. Unused sick leave benefits will not be paid to employees while they are employed or upon termination of employment .

Personal appearance policy


To bring about a relaxed and comfortable atmosphere all our employees will be expected to dress semi formally so that they are comfortable.

Grievance policy
Whilst employed by the Company, it is hoped that all employees will be working in an environment in which they are comfortable. However, from time to time individuals may experience situations and circumstances which give rise to unhappiness or discomfort. The University wishes to assist employees in resolving any such issue. To expedite this, the Companys grievance policy provides a framework which aims to facilitate a resolution at: (a) an informal level without recourse to any subsequent action, or (b) a formal level where the informal method has failed or proves inappropriate.

Loan Grant Policy


The employees will not be provided with any type of loans for any assistance they require.

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FLOOR PLAN

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QUALITY POLICY
Our firm is committed to meeting our customers expectations by supplying products and services that are reliable, meet functional requirements and are delivered on time. To ensure we meet this commitment we use a quality management system that consists of effective and efficient business processes. We are dedicated to the continuous improvement of this quality system through measurement, analysis and action. We communicate our quality objectives and performance against these objectives throughout the company and to interested parties. It is the responsibility of all our staff to work together to ensure we meet this commitment to quality. Our firm is an ISO 9001:2008 certified company.

MACHINERY USED 4 laptops to be used for the purpose of designing the software 3 mobile phones used for the purpose of testing the app Servers used for storage of data.

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INITIAL INVESTMENT
INITIAL INVESTMENTS

PARTICULARS WORKSHOP AREA

AMOUNT 100000

DESCRIPTION It is taken on rent. Rs.1Lakh is the security deposit amount.

ELECTRICAL EQUIPMENTS

756000

It is the equipments required for testing and development of the app.

FURNITURE

49,000

It covers the basic furniture required for an office setup.

AIR CONDITIONER

30,600

1 split a/c, Haier Air conditioner, HC18DIVAR, 1.5 ton, 15 SEER

DEKSTOPS AND PRINTER

260000

4 Acer Laptop AMD processor Athelon 4200 1.86 GHzdual core Acer751, Ram 1 GB DDR2, HD 160 GB with 15 TFT monitor and canon printer.

LIGHTS AND FAN

25500

Basic lightings required for the office

INVERTER WITH BATTERY

68600

Inverter for power back-up alongwith the battery.

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WI-FI ROUTER

5000

Belkins router with high speed

INTERNET DONGLE MOBILE PHONES

14000

4G airtel internet dongle

100000

3 mobiles each of android, iphone and blackberry operating systems.

TOTAL (A)

14,08,700

START-UPEXPENSES

LEGAL CHARGES

12000

These are the charges for registering the firm

MARKETING EXPENSES

750000

Initial Marketing expenses of the firm.

MISCELLANEOUS

30000

Expense incurred while starting of the firm.

TOTAL (B)

7,92,000

RESERVES AND SURPLUS (C)

2,50,000

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WORKING CAPITAL (D)

5,49,300

The working capital will help the company in the short run and help initially a lot.

TOTAL (A+B+C+D)

30,00,000

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SOURCES OF FUNDS

PARTICULARS Partners Capital Anshu Bhakkar

AMOUNT

12,00,000 8,00,000

Rishi raj Khandelwal

Goldman Sachs Young Entrepreneurs Debt Scheme at 6% interest over period of 5 years TOTAL

10,00,000

30,00,000

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DEPRECIATION ACCOUNT 1ST YEAR


PARTICULARS Desktops and printer (60%) OPENING VALUE 260000 DEPRECIATED VALUE 1,04,000

Air conditioner (20%)

30,600

24,480

Furniture and fixtures (10%)

49,000

44100

Lights and fan (20%) Electrical equipments (20%) Internet Dongle (20%) Wi-fi Router (20%)

25500 756000 14000 5000

20400 604800 11200


4000

Inverter ( 20%) Mobile Phones (15%) Total

68600 100000 1308700

54880 85000 952860

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DEPRECIATION ACCOUNT 2ND YEAR


PARTICULARS Desktops and printer (60%) Air conditioner (20%) Furniture and fixtures (10%) OPENING VALUE 104000
24,480 44100

DEPRECIATED VALUE 41600


19584 39690

Lights and fan (20%) Electrical equipments (20%) Internet Dongle ( 20%) Wi-fi Router ( 20%)

20400 604800 11200


4000

16320
483840

8960
3200

Inverter ( 20%) Mobile Phone (15%) Total

54880
85000

43904 72250

952860

729348

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DEPRECIATION ACCOUNT 3RD YEAR


PARTICULARS Desktops and printer (60%) OPENING VALUE
41600

DEPRECIATED VALUE 16640

Air conditioner (20%)

19584

15667

Furniture and fixtures (10%)

39690

35721

Lights and fan (20%)

16320

13056

Electrical equipments (20%) Internet dongle Wi-Fi Router

483840

387072 7168 2560

8960
3200

Inverter (20%)

43904

35123

Mobile Phones

72250

61413

Total

729348

513007

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PROFIT & LOSS ACCOUNT

PARTICULARS SALES (+) Non-operating income Total Income LESS: EXPENSES Salaries Advertising/Promotion Stationery and Printing Depreciation Repairs & Maintenance Accounting And Legal Rent Telephone Miscellaneous Expenses Interest on Loan Transportation Web Hosting Payment to App Stores Preliminary Expenses Written Off (20%) Total Expenses Corporate Tax (33%) NET ROFIT/LOSS

YEAR 1 3260000 350000 3610000

YEAR 2 4192500 470000 4662500

YEAR 3 5224000 520000 5744000

2187000 750000 10000 355840 12000 3500 197000 9000 30000 60,000 2500 30000 280000 158400

2405700 570000 9000 223512 15000 4500 216700 10300 37000 48000 3400 30000 410000 126720

2646270 480000 7700 216341 17000 5200 238370 11100 43000 36000 3700 30000 490000 82672

4025240 0 (4,15,240)

4061832 198200 4,02,468

4307353 474093 9,62,554

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CASH FLOW STATEMENT


PARTICULARS YEAR 1 YEAR 2 YEAR 3

Cash Received

Cash from Operations:

3260000

4192500

5224000

Cash Sales/ cash received against other services Cash from Receivables

350000

470000

520000

Subtotal Cash from Operations

3610000

4662500

5744000

Additional Cash Received: Amount given by bank 0 0 0

Amount taken as a unsecured loan

10,00,000

Capital contribution from the partners

20,00,000

Subtotal Cash Received

66,10,000

46,62,500

57,44,000

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Expenditures (Expenditures from Operations: Cash Spending Payment of taxes & duties Payment of interest Subtotal Spent on Operations Long-term Liabilities Principal Repayment Start-up expenses Purchase Long-term Assets Drawings Subtotal Cash Spent 0 56,61,700 0 41,09,800 10,00,000 56,82,433 7,92,000 14,08,700 0 0 0 0 2,00,000 2,00,000 2,00,000 32,01,000 0 60,000 32,61,000
36,63,600 39,72,340

198200
48,000

474093
36,000

39,09,800

44,82,433

Net Cash Flow

9,48,300

5,52,700

61,567

Previous years Cash b/d

9,48,300

15,01,000

Cash Balance

9,48,300

15,01,000

15,62,567

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BALANCE SHEET
Particulars ASSETS Long-term Assets Less: Accumulated Depreciation Total Long-term Assets 10,52,860 8,29,348 6,13,007 14,08,700 3,55,840 10,52,860 2,23,512 8,29,348 2,16,341 Year 1 Year 2 Year 3

Current Assets Cash Other Current Asset Total Current Assets Miscellaneous Expenses Preliminary Expenses Less:- written off Total Assets 7,92,000 158400 26,34,760 6,33,600 126720 28,37,228 5,06,880 82672 25,99,782 9,48,300 0 9,48,300 15,01,000 0 15,01,000 15,62,567 0 15,62,567

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LIABILITIES Capital Partners Capital Add: Net profit after interest and tax Less: Drawings Reserves and surplus Total Capital ( Net Worth) Long-term Liabilities Loan from Goldman Sachs Less:- Repayment of Loan Current Liabilities Provision for tax Creditors Total Current Liabilities Total Liabilities

YEAR 1

YEAR 2

YEAR 3

20,00,000 (4,15,240)

15,84,760 4,02,468

19,87,228 9,62,554

0 2,50,000 18,34,760

0 2,50,000 22,37,228

10,00,000 2,50,000 21,99,782

10,00,000 2,00,000

8,00,000 2,00,000

6,00,000 2,00,000

0 0 0
26,34,760

0 0 0 28,37,228

0 0 0 25,99,782

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BREAK EVEN ANALYSIS


SALES = 32,60,000 REVENUE PER MONTH = 32,60,000 / 12 = 2,71,666 FIXED COST = 40,25,240 BREAK EVEN POINT = EXPENSES INCURRED / REVENUE PER MONTH = 40,25,240 / 2,71,666 = 14 MONTHS = 1YR. 2 MONTHS approx

PAYBACK PERIOD
PAYBACK PERIOD = TOTAL INVESTMENT / ANNUAL CASH INFLOW = 39,00,000 / 9,48,300 = 4 YRS 2 MONTHS APPROX..

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IMPLEMENTATION STRATEGY
This application will be introduced in 3 operating systems android, iOS and Blackberry namely. We will be launching this application for 10 colleges in India during the first 6 months. Further we plan to launch it in 20 more colleges. The next year we will be targeting 40 more colleges. In the third year we plan to expand our business to hotel industry targeting leading hotels of india such as leel, oberoi, taj etc. We will contact with several hotels and built a separate individual app for each hotel.

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CONCLUSION
The research conducted reveals that if the project is taken through with efficient management and proper planning keeping in mind the present and future scenario, our venture can be a long run profitable for the both the partners. The profit figure shows that MIO APP is booming sector and innovative in its own kind. Our venture can open pathways for a new business altogether in the country. Proper planning and management is of utmost important in the success of our venture. It is required at every step that due importance should be given to competitors strategy formulation and to keep the quality enhancing at every stage along with supply of varied new services which will provide us change to serve more and more people. This was the untapped sector and we both partners thought to take the first movers advantage because the working rate is very high in Bangalore and they required out app for multitasking purposes. To conclude it was a life time experience to plan and strategy MIO APP from a business point of view and to come across all the formalities and procedures one has to comply with to start a business in India. We are overwhelmed and thank all those who were an integral part in the formulation of this project.

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