Role of email marketing in increasing popularity of GOSF

GOSF is an online shopping festival organized by Google. This year it has also been organized from 11th to 14th Dec 13 and is anticipated to be a h ge s ccess. !lmost all top online stores in "ndia li#e$ Flip#art$ %abong$ &yntra$ !mazon$ Snapdeal$ Gro pon$ Firstcry$ 'atra$ Fashionara$ (leartrip and many more have come p )ith great online shopping offers. !ccording to reports$ there )as a s bstantial gro)th in online mar#eting in "ndia all thro gh the year *+1*. This shopping festival )as beg n by Google "ndia on 1* December *+1* )ith vario s pop lar online stores in "ndia. On this day$ all the online shopping stores offer great disco nts for their prod cts to the c stomers in order to increase their sales. !t this festival$ c stomers obtain the t)o prod cts for very disco nted rates. This online shopping festival has already been started from 11 December 13. This shopping festival is getting a h ge response from shoppers d e to the best offers and disco nts provided by different online stores. "ts first edition last year )itnessed more than a million people going thro gh the site$ b t this time this n mber has already been e,ceeded. &any pop lar stores s ch as -abyoye$ Flip#art$ Fashionara$ Gro pon$ &yntra$ shopcl es$ 'atra and lot more )ill be ta#ing part in this shopping festival. .ario s disco nted deals can be obtained in all prod ct categories li#e apparels$ f rnishings$ travel$ electronics and gadgets$ mobile vo chers and recharge$ hotels$ health and fitness$ bea ty$ etc. -y the time$ "ndia has developed the )ay more than the previo s fe) years in the e/commerce segment. !nd$ the c rrent year$ the great online shopping festival is coming across as a m ch better and broader vendor and c stomer base. Started in *+1*$ GOSF has proved to be doing )ell. 0ith fo r days this year$ it )o ld be m ch s perior and better. 1op larity of great online shopping festival has enhanced in *+13 as compared to *+1*. The main reason behind its increasing pop larity is the ne) online mar#eting strategy. &ostly email mar#eting is the main ca se of pop larity beca se most of the online shopping )ebsite li#e snap/deal$ shopcl es and many other stores sed mass email marketing campaigns for sharing the prod cts$ deals$ disco nted offers and co pon codes of GOSF.

In fact, the use of free email marketing has gro)n to be one of the most val ed so rce for online marketers. Email marketing campaigns help in #eeping yo r brand or service at the top of yo r c stomer2s mind$ permit yo to send fast and timely messages and
most prominently$ they add to yo r overall ret rn on investment. !ccording to a research$ 443 of email receivers made as a minim m one p rchase last year based on a mar#eting e/mail. !s the cost of c stomer ac4 irement is s#y/scraping in "ndia$

so email mar#eting is the best initiative$ )hich helped in grabbing the interest of cons mers online$ as all the organizations had p t in their reso rces for a general ob5ective. !t the same time as it is commendable that Google "ndia is s ggesting for "nternet sage and online p rchasing in the co ntry$ they sho ld also ma#e s re that they are offering a great val e to all "ndian shoppers. Or else$ it )o ld be rec rring presentation of last year.