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A study on Pineapple market, Vazhakulam

Pineapple [Ananus comosus. Bromeliaceae] is a wonderful tropical fruit having exceptional juiciness, vibrant tropical flavor and immense health benefits.

Global scenario
Pineapple exhibits increasing demand worldwide, over the years. The global trade is around 50% as fresh fruit, 30% as canned product and 20% as juice concentrate. World trade on fresh pineapple has shown 100% increase during the last one decade. Even though India is the sixth largest producer of pineapple in the world with a share of about 8% in production, its share in the world market is negligible. The main pineapple producers are Brazil, Thailand, Philippines, Costa Rica, China, India and Indonesia. The leading exporters are Costa Rica, Belgium, Cote d’lvoire, Philippines, Ghana, Netherlands, USA and France. Major importers are USA, Belgium, France, Italy, Germany, Japan and UK. MD2 or Dinar pineapple developed through hybridization by Del Monte scientists in Costa Rica is the most popular variety in the International market because of its color, flavor, shape, life span and ripeness being superior to other varieties.

National scenario
India ranked 6th with a share of about 8% of the world production of pineapples. India exports pineapple mainly to Nepal, Maldives, UAE, Saudi Arabia, Kazakhstan, Oman, Bahrain, Bangladesh, Zambia, Pakistan and Qatar. ‘Kew’ and ‘Mauritius’ are the two varieties of pineapple grown in India. It is grown in Karnataka , Meghalaya, West Bengal, Kerala, Assam, Manipur, Tripura, Arunachal Pradesh, Mizoram and Nagaland. It is also cultivated on limited areas in the coastal belt of Tamil Nadu, Goa and Orissa. Though Assam has the largest area under pineapple, West Bengal is the largest producer. West Bengal, Karnataka and Bihar are the three states reporting high productivity.

Consumer preference for Mauritius is huge due to the fact that it is most suitable for table purpose and Giant Kew and Queen are best suitable for processing. The finest quality “Mauritius pineapple’ comes from Kerala. Kerala has exclusive advantage in producing Mauritius variety. The congenial humid climate has favored the cultivation of pineapple. Ernakulam accounts for more than 60% of the area under pineapple cultivation. total area under pineapple cultivation is 10200 hectares with a production of about 85500 t and productivity 8. In Ernakulam district pineapple cultivation is more concentrated in certain areas of Vazhakulam.State scenario In Kerala.4 t/ha during 2010-2011. which is highly suitable for export market. . Ernakulam district was ranked first having a share of over 60% of the total production. The major pineapple producing district of Kerala.

it reaches Aluva and then to Tamil nadu. This market is directly involved in the price distribution. 11. In India. 9. there are some markets act as collecting points for pineapple which is part of fruit market. 4. Thus it gained its significance all over the country. Planting is done in almost all the months. Vazhakulam area is ideally suited for the production of pineapple. Vazhakulam pineapple is unique in aroma. The average fruit weight is 1. What is the importance of Vazhakulam in world Pineapple Industry? Historical significance : During 1940s farmers from nearby areas collects their pineapple during every Tuesday and Friday to Vazhakulam market. Hence. this Vazhakulam pineapple market decides the price range of pineapple for Kerala.50 – 0. fruit ‘eyes’ deeply placed . in some parts of Kerala. except during the heavy monsoon days. Is there any other pineapple market in Kerala or India? Yes.4kg. fruits are available round the year. fruit flesh is crisp and golden yellow in color. What other significance Vazhakulam has other than pineapple market? Are there any specific qualities of Vazhakulam pineapple that make it famous? Vazhakulam pineapple locally known as ‘ Kannara’ is a Mauritius variety coming under the species Ananas comosus. 8. 10. flavor and sweetness due to its high sugar content and low acidity. what is their role? What support they give? Micro level: 13. member of all Kerala pineapple merchants association Macro level: 1. leaves spiny. The fruit withstands post harvest handling damages and long distance transport. 3.2 – 1. If there is. Area of the market place : Around 1 acre . slightly conical in shape. This market decides the rate of pineapple all over Kerala. Alex Vadakkekara. especially Coimbatore and Madras. 5. juice is sweet with 14-16 degree brix and its acidity is 0. The plant is about 85-90 cm height.70 %. If so. do we face any competition against that market? No. From there. 7. The fruit has a pleasant aroma. Cultural significance : Area of Vazhakulam town : Area of cultivation land : What factors made Vazhakulam gain this significance? This market place acted as meeting point for the farmers and consumers. Is there any organization / authority controlling or monitoring pineapple market? 12. gives yield within 12-13 months. 6. 2. but that is not exclusively for pineapple.Interview with Mr.

20. . Most of the workers are from Bengal and Bihar. How many wholesalers are there in Vazhakulam? Around 15 19. Current infrastructures and facilities :     Few buildings including shops for the wholesalers. Punjab 18. could see a very unhygienic situation for the people working there. Bombay [APMC]. Punjab. 16. Gujarat. 22. Who are the buyers? Delhi. 3km away. Pineapples are exposed to unhygienic situation. there is Agro processing unit. What are the limitations faced by Vazhakulam pineapple in terms of storage? Currently there is no storage facility for the wholesalers. It is the centre of pineapple trade in Kerala and India 15. Expense is more than the benefit. logistics? No. etc.14. Native farmers are facing problems with the high wages for workers. What are the limitations faced by Vazhakulam pineapple in terms of farming?     Lack of availability of workers. 1 load = 10 ton 17. Gujarat. From which all areas pineapple comes to Vazhakulam market? It is grown in the districts of Ernakulam. Where does pineapple from Vazhakulam mainly get sold to? The fruit is being transported to all the South Indian states and most of the North Indian states like Delhi. in Nadakkara. 24. Are they all having warehousing facilities? And where? No. Research station. Kottayam.. What are the current distribution/ sales facilities available at Vazhakulam? 25. Pathanamthitta and the low elevation areas of Idukki district in Kerala. Bombay [APMC]. There are no warehouse facilities as pineapple unloading and loading facilities are happening in the cultivated land itself. 21. What quantities of pineapple get shipped out of Vazhakulam in a day? 100 load from one wholesaler. What are the limitations faced by Vazhakulam pineapple in terms of logistics? Regarding infrastructure and facilities: 23. common toilet. Do the wholesale buyers have enough space for their business? For storage. there are 15 wholesalers. Climatic change. packing.

What are the limitations Vazhakulam facing to meet international standards? Lack of space. parking.26. unloading and loading area. . etc… Some of the current buildings are owned by private people. What are the immediate requirements?   Hygienic issue Provision for proper handling of pineapple. 27. weigh bridge. Current market is around 1 acre including wholesalers shop. research station.

If yes. Is there any lack of parking space? Most of the trucks are collecting directly from the cultivated land itself and returning back directly. Unloading and loading has been facing issues. Mundakkayam. How many trucks can be parked at a time? Inside the market there is possibility for maximum 4 trucks. consultancy? There is one shop owned by pineapple merchants association which provides pesticides and other related products for agriculture. What are the other service supports available to market like pesticides. 28. by the poor handling of pineapple. What facilities can make Vazhakulam pineapple market attain its full potential?   Hygienic space Proper amenities Regarding products: 29. 36.jive mango-pineapple splash. But there is space allotted in the opposite side of the market for parking. 34. 31. So the market is not disturbed with many of the vehicular movement. Pineapple juices concentrate. Is there a potential to improve the pineapple products? What needs to be done? 32. How many trucks come to Vazhakulam in a day? 35. What is all pineapple products made in Vazhakulam? NAPCL     pineapple syrup pineapple juice. Pathanamthitta. it is getting damaged. 37. Regarding circulation: 33. Regarding cultivation : Cultivation is happening in few areas around Vazhakulam (not big scale)and also in Piravam. what they should do in case of parking? . 30. Is there any traffic problem due to pineapple market? Negligible traffic problem. All the small scale buyers are accessing the market place.

Amount of native workers and workers from other places? 39. There is one toilet space with two toilets. Which are the major agencies. well organized market Database: 28. organisations influential in the development of Vazhakulam? References: . Any upgradation : Need for hygienic. Existing amenities for them : There are no such amenities for the wholesalers. 40.Regarding people: 38. workers or staffs. Is there any database of the Vazhakulam Pineapple Industry available? Where is it available? 29. well utilized. What are the other infrastructure requirements Vazhakulam as a town has? 30. which is in really bad shape.

Joy Associate Professor and Head .Madhuram Magazine 1986-2011 2. Kerala Agricultural University –Pineapple Research Station – Dr. P. P.1. All Kerala Pineapple Merchants Association .

Site analysis Physical : Topography: Dimensions of the site Orientation .of people using the market For how many people Have they taken for future expansion 5. Understanding economic and social conditions Whole sale oriented / Public oriented Social nature : 4. Character of road [NH/Primary/Secondary/Tertiary] Whether is at junction Do they have toll nearby? Character of project: Project for whom: Character of site : Who has done the project? What is the project about? What have they done in project? What is the need of the project? 3. Site location: Route map No. Population analysis No. of nodes Accessibility from highway to site 2.1.

circulation patterns – pathways/ connectivity. transition spaces. Socio cultural Regulations. what is the reason for such kind of arrangements? . future expansion. open spaces/ court yard.Wind direction Climatic conditions 6. Zoning Brief of functions and spaces Land use pattern –{ cluster arrangement. . Environmental conditions Flora and fauna Existing trees Landscape Breathing spaces 8. ratio between amenities and users. bylaws and limitations 7.

for 180 days @ 6 p. After allotment of land to APMC. Before & even some years after the formation of Nagpur A. institute and the facilities made available on the market yard are from the own source of the committee. Orange & Fruit market.T.a. with a view to provide ware-housing facility to small and marginal farmers.M. Nagpur Nagpur APMC was notified on dated 16th Nov 1974 under section 39A of Maharashtra Agricultural Produce Marketing (Regulation) Act 1963.C. Chilli & Cattle market were existing at different places in Nagpur city. subsidy or hypothecation on the committee from any bank. After getting the physibility and Zonal plan report. Considering the aspect seriously.html Maintained by Agricultural Produce Market Committee.P.http://www. the market committee constructed the said Jawaharlal Nehru Market Yard by spending around 34 crore rupees during 1988 to 1992. There is not debt. Nagpur for preparing the plan for construction of market. Potato-Onion market. . All the submarkets existing in different parts of Nagpur city were shifted (except Itwari grain & Vegetable market) as per the govt. the founder members requested the Nagpur Improvement Trust for allotment of a bigger land near Nagpur.. M/s Kirloskar Consultants. organization or any govt. Having this objective in mind. Specially it is necessary to mention the efforts and contribution of the officers and the staff members of the APMC for making it a success.com/english/aboutus. Pune were engaged for preparation of Physibility and Zonal plan report and it was produced by them in 1981-82. The development & construction made on the market yard are done from the own fund of APMC. the market committee approached the famous Architect of India M/s Shivdanmal Mokha. Amenities 01) Auction Halls 02) Godowns 03) Roads 04) Lights 05) Drinking water 06) Police station 07) Post office 08) Telegraph office 09) Canteens 10) Weigh bridges 11) Bore-wells 12) Warehouse 13) Shops for retailer 14) Overhead water tanks 15) Farmers amenity center 16) Water Treatment plant 17) Soil Testing Laboratory 18) Toilet Blocks Warehouse The committee has constructed a Warehouse having capacity of 3300 M. different markets like Grain market.apmcnagpur. The committee has launched a scheme‘SHETMAL TARAN YOJANA’ for farmers where 75% of the market value of the crop is given to farmers as a loan against the produce. and started working on dated 21st January 1975. As the plan was ready by the architect and sanctioned by the Nagpur Improvement Trust. resolution to Kalamna Market Yard. The founder members were of opinion that all the markets should be at one place near to the city. allotment of around 110 acres land was done in the year 1981. Nagpur Kalamna Market.

Onion. Linseed. Lexcy vegetable. 09. Rice.00 03. Orange. Banana. No. Sweet Potato. Kochara.92 09. Suran. Godown 1000 M. Tomato. Cotton seed Castor seed.Cotton Details of the Market Yard (Area) 01. No. .70 17. 3. Godown at Mkt Yard Godown at Butibori Warehouse at Mkt Yard Capacity Capacity Capacity 1000 MT 1000 MT 3300 MT Amenities 1. No. Gram. 3. 08. Chola. Jawar. Cotton. Tur. Goat.50 03.97 16. 04. Sesmum.Banks available in Market Yard 1. Shops for retailer 2. Groundnut.35) Fodder Market Itwari 34. Nagpur Cotton Market Butibori (4. & Other Fruits Chilli (Dry & Green). Other green vegetables.35 03. 07. Korn. 2. 03.+5. (Butibori) 4. Coriander. Moong. 02. Green vegetables. Punjab National Bank Nagpur District Central Co-op Bank Nagpur Nagarik Sahakari Bank Saraswat Bank Notified Commodities Maize.T (Mkt Yard Nagpur) 3. Bajra. Fodder. Godown 1000 M. Turmeric.F.00 Acres Acres Acres Acres Acres Acres Acres Acres Acres Total Land in Possession: Total Land Area 140 Acres Storage Godowns 1. Grass. 05. Water troughs for Cattles 160 1 1 1 1 4 Nos. Nos. Paddy. Ware House (Mkt Yard Nagpur 3300 MT) 5.77 20. Chicken. Water Treatment plant 1 MLD 6. Potato. Mango. Sheep.T. Garlic.38 13. Ginger. Ambadi.Vegetable Market Cotton Market. Wheat. Cattle. 06. Bor. 2. Grain Market Chilli Market Cattle & Fodder Market Orange & Fruit Market Potato Onion & Vegetable Market M. No. 4. Soyabean.

. Electric supply sub-station 750 KVA 19. No. Shetkari Niwas (Capacity 180 Bed) 15. Weigh Bridge 12. Farmers amenity center 13. Administrative Building 14. Nos. No.00 Lacs Ltrs 10. Bore well 11. Post & Telegraph office 17. Cold Storage 18.7. Overhead water tank 5. Disel Generator Capacity 200 KVA 21. Electric supply sub-station 500 KVA 20. No. Police Station 16. Mitlch Cattle Shed 8. No. Nos. No. Sump 13. Nos. Disel Generator Capacity 320 KVA 3 2 2 22 3 1 1 1 1 1 4 1 1 1 1 Nos.0 Lac Lit 9. Nos. No. No. Nos. No. No.