SUNIL SETH KAKKAD

E-Mail: sethkakkad@gmail.com

Mobile: +91-9820614117/ +91-9320510025

In quest of senior managerial positions in Profit Centre Management, Sales

& Marketing, Business Development, Business networking with a reputed
and growth-oriented organization. Open to assignments overseas.

Professional Digest

• An astute professional with 12 years of experience in Sales & Marketing,

Business Development, Market Intelligence and Customer Relationship
Management with reputed organizations across industry verticals.
• Currently associated with Dainik Bhaskar Group, Mumbai as Senior
Manager.
• Strong domain experience in Retail, Residential Commercial, Lifestyle
Projects & Land Acquisition.
• A keen planner and implementer with deftness in effectuating strategies,
driving teams to ensure successful management of sales operations in the
assigned region.
• Proficient in managing business operations encompassing customer
relationship management, administration, market analysis, development of
new markets and market segments.
• Track record of attaining consistent yearly growth both in terms of sales and
revenues, as well as developing new clients/ markets, thereby expanding the
customer base.
• Highly resourceful in maintaining strong business networking with
reputed developers, infrastructure company, IPC, real estate
consultants & brand retailers with category for business promotion.
• An impressive communicator with honed interpersonal, team building,
negotiation, presentation, convincing and analytical skills.

Core Competencies

Profit Centre Management

• Overseeing complete business operations in the assigned region with

accountability of profitability, forecasting monthly/ annual sales targets, &
executing them in a given timeframe.
• Strategizing the long term as well as short term business plans to ensure
maximum profitability.
• Managing customer-centric branch/ territory level operations & ensuring
customer satisfaction by achieving service quality norms.
Sales & Business Development

• Driving sales strategies for attainment of periodical targets with a view to

optimize revenue.
• Monitoring and keeping collections under control, with timely recovery of
outstanding.
• Identifying and developing new streams for long-term revenue growth and
maintaining relationships with customers to achieve repeat/ referral business.
Supporting B2B (Business to Business) initiatives of the company.
• Tapping new markets and coordinating with channel partners to penetrate
these segments, thereby expanding business & generating income.

Marketing

• Evaluating marketing budgets periodically and ensuring adherence to planned

expenses.
• Conducting competitor/ market analysis by keeping abreast of market trends,
competitor moves to achieve market share metrics.
• Conducting feasibility studies to determine the viability of new and upcoming
projects for the organization.
• Keeping abreast of market trends to obtain intelligence reports regarding
competition and facilitating the formulation of strategies to counter
competition.

Key Account Management

• Utilizing public information and personal network for generating leads.

• Liaising with corporate/ institutional clients for securing new business.
• Making presentations before the prospective clients to promote the company’s
services and negotiating with them to finalize mutually beneficial business
deals.

Product Management/ Branding

• Conducting and organizing sales promotional activities as a part of brand

building and market development effort by mapping the target customers/
audience.
• Building brand focus in conjunction with operational requirements and
ensuring maximum brand visibility and capturing optimum market shares.
• Handling product development & new product launches to widen the product
portfolio and generate additional sales for the company.
 Experience Sketch

Since Feb’08 with Dainik Bhaskar Group, Mumbai as Senior Manager

Key Highlights

• Successfully handled assignments pertaining to feasibility studies and market

surveys/ reports as follows:
• Sales & marketing of malls at Bhopal & Gwailor.
• Research survey & advisory report for residential township at Indore &
Gwailor
• Commercial study with valuation of Delhi city market for retail market
segment.
• Market feasibility in Mumbai for mill development & best options available for
business development purposes for Dainik Bhaskar Group/ External client.
• Market study for IT Park in NOIDA.
• Pre-sale and post-sale co-ordination in providing expertise from other
departments.
• Report on NTC MILL land use in Mumbai city.
• responsible for Retailing / Leasing / Handling Brokerage based business for
mall & commercial space leasing, marketing,

Apr’07 to Mar’08 with IL&FS Property Management & Services Ltd., Mumbai
as Retail Manager

• Managing the development of the retail network amongst developers and

retailers for marketing & sourcing of properties in malls/ high streets/ side
streets.
• Liaising with the promoters to secure business deals, freezing the deliverables
and passing on the inputs to the Operations team for relevant action.
• Identifying and developing retailers across India as prospects/ customers,
updating the database and utilizing market intelligence reports to formulate
strategies to deliver better customer service.
• Making Strategic Plans for the year related to the Retail, Brokerage & Leasing.
Managing Entire Operations.
Handling Events, Branding and Product Promotions.
• conducting feasibility studies, identification of properties, site inspection,
negotiating/finalizations of terms and conditions regarding rental with
landlords and the company,
• Making presentations to prospective clients,
• property negotiations, negotiating with the retailers on commercials, working
in conjunction with public officials with regard to property negotiations,
• Coordination with client/landlord regarding property documents, lease
agreements, client relationship management.
Key Highlights

• Successfully managed project sales with specialization in retail shopping mall

& zoning segments

Dec’03 to Mar’07 with RNA Builders (AA), Mumbai as Sr. Sales Manager
(Residential & Lifestyle Projects)

• Develop short and long term sales plans, which will provide for the realization
of the Company's strategic objectives.
• Effectively represent the interests of the Company customers and lead
negotiations for major sales deals.
• Recommend, select, and evaluate Real Estate Agents.
• Map monthly roster/launches/External calls
• Assess the progress of staff and assisting in their professional growth.
Review staff performance for appraisals& KPI.
• Hold regular meetings with staff
• Go over the week’s events and schedules.
• Listen to suggestions, needs and requests.
• Ensure Achievement of payment collection target of 20% of total unit cost of
each sold property by Sales staff for all EME Projects
• Coordinate with Finance Department after collection of 20% when requested.
Monitor presence and upkeep of sales centers.
• Plan staff requirements at the launch, communicate and coordinate the
following;
• With Legal for Contracts
• With Development for Pricing
• Ensure that sales centre is clean and kept to order
• Ensure security services are available
• With Marketing for event set up
• With Finance for Accounting set up
• Release list of properties to be sold and prices
• Effectively represent the interests of the Company customers and lead
negotiations for major sales deals.

Key Highlights

• MIS report generation and analysis

• Successful Carrying out pre sales and post sales activities to ensure
accomplishment of projected sales targets.
• To hand hold the customer through the pre-sales – post sales process till
possession
Aug’02 to Nov’03 with Kukreja Builders, Mumbai as Sales Manager
(Commercial Projects)

• Handling leasing of space to the customers, getting the right tenant, and
overseeing smooth completion of the transaction & conversion of the deal.
• Implementing and monitoring the execution of a strategy for leasing.
• Maintaining close coordination with different retailers & consultants in the
area for promoting the upcoming projects; and with marketing research
agencies, developers, landlords, retailers & company representatives for
developing business.

Key Highlights

• Managed site operations for the shopping centre cum commercial office
space:
• OmPrakash Arcade, at Chembur.
• Sanpada & CBD, Belapur at Navi Mumbai.
• Played a major role in finalizing business deal, while representing the
company for leasing to various companies from time to time. (Project cost =
Rs. 59 Crores, with an approximate area of 85,000 sq. ft., and involved
commercial sales & leasing).

Jun’97 to Jul’02 with Dhanraj Group, Mumbai as Business Development

Manager (Marketing, Research and Analyzing)

• Effectuating innovative sales strategies and promotional measures.

• Conducting market research, analyzing properties, and reviewing reports.
• Providing brochures and other marketing/ promotional material with respect
to site requirements to the interested customers.
• Monitoring timely execution of various office duties by the staff members.

Key Highlights

• Managed the project. (Involving residential and commercial sales & leasing).
• Represented the company in the finalization of the business deal, for
purchasing Mount View Club & Resort next to Nishiland Water Park at old
Bombay Pune Express Highway.
• Carrying out pre sales and post sales activities to ensure
accomplishment of projected sales targets..
Developing marketing & sales strategies to build consumer
 preference and drive volumes..
MIS report generation and analysis

Academia

• MBA (Real Estate Sales & Marketing) from NIIM Institute, Mumbai in 2007
(Secured 84%).
• B.Com. from University of Mumbai, Mumbai in 1996.

Courses Completed

• IIRE Diploma in Real Estate Management in 2001.

• Diploma in Computer Applications from Apex Computers (Chembur) in 1999.

Professional Trainings, Workshops & Seminars Attended

• Workshop on Strategic Outcomes, Management & Planning organized by

Market Creators, Mumbai in 2000.
• Forum in Time Management & Stress Management organized by Aarjebe
International, Mumbai in 1998.
• Merit in Public Speaking/ Salesmanship & Marketing conducted from The
Dawn Club Personality Development Centre, Mumbai in October 1997.

Personal Snippets

Date of Birth : April 29, 1973

Status : Married

Mailing Address : 502, Ever Green Tower,

Sector 40, Plot No. 32,
Sea woods (west) Navi Mumbai
PIN Code- 400 706 (Maharashtra)
Tel. (Res.) +91-22-27710363

References : Available upon request