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Advertising Information

Retail, Classified & Preprint Rates Effective December 29, 2008

FOOTHILLS TRADER

2009 Rate Card


A Proud Tradition
For more than 40 years the Foothills Trader has produced a high quality product
with superior market coverage.
The Foothills Trader is one of the best advertising values in Northwest Connecticut.

Remember, your ad is the news in The Foothills Trader!

190 Water Street, Torrington, CT 06790


(860) 489-3121 • FAX (860) 626-7196
Classified: (860) 489-5555
www.FoothillsTrader.com • Email: Foothillstrader@yahoo.com
1. PERSONNEL
Matt DeRienzo - Publisher,
4. GROUP COMBINATION RATES
Group rates are available for advertising in the The Register
mderienzo@registercitizen.com, ext. 350 Citizen, Good News About Torrington,The Middletown Press,
Tilda Crossman - Advertising Director, The New Haven Register, The New Milford Times, Litchfield
tcrossman@registercitizen.com, ext 314 County Times, West Hartford News, Thomaston Express, and
Donna Musler - Classified Manager Farmington Valley Times.
dmusler@registercitizen.com, ext. 309

2. POLICY & PAYMENT TERMS


a. No combined discounts. All ads are billed net.
5. COLOR RATES AND DATA
Black plus one color is available weekly. Color ads are sold on
b. These rates apply when one advertiser’s signature appears in the ad, an “as available” basis. Color rates are per ad.
and when the advertiser sells directly to the customer through one or Spot color of the week - Add $4.96 per column inch.
more local retail stores with the same name owned or controlled by Full color - $6.00 per column inch/$250 full page
the advertiser. One owner of two
different kinds of businesses shall be charged for each
individual business at separate rates.
c. All bills are due and payable in full upon receipt. 6. INSERTS
(cost per thousand)
d. Contract advertising and the applicable rate is deter-
mined by the advertising contract executed by the adver- Tab Pages 1-12x 13-24x 25-49x 50+x
tiser and the Publisher. The Publisher reserves the right 2 $60.15 $58.71 $57.31 $54.59
4 $62.82 $61.59 $58.79 $56.03
to cancel the advertising contract at any time due to fail-
8 $64.46 $63.52 $60.25 $58.71
ure to adhere to payment terms. 12 $65.82 $64.38 $61.59 $60.26
e. The Foothills Trader reserves the right to change the rates, 16 $65.92 $65.82 $67.22 $62.79
terms, conditions, rules and regulations upon thirty days 20 $68.67 $67.21 $64.38 $63.52
written notice to the advertiser. The advertiser has the 24 $70.04 $68.67 $65.82 $65.38
28 $72.82 $70.04 $67.05 $65.82
right to terminate their contract, effective the date the 32 $75.60 $71.41 $68.50 $67.16
change becomes effective, by giving written notice within 36 $78.38 $73.05 $69.01 $68.67
fifteen days prior to the date the change becomes effec- 40 $81.19 $74.26 $71.28 $70.04
tive. Unless such notice in writing shall be received in
writing by The Foothills Trader, the contract as modified a. Reservations are required at least two weeks in advance of
by such change shall continue in full force and effect. publication date.
f. Advertisers agree to abide by all the provisions of the b. Call for specifications and delivery information.
$150 minimum
applicable advertising contract.
g. The Publisher does not accept assignment of payment
responsibility by either an advertiser or agency without
the Publisher’s written approval.
7.SPECIAL SERVICES
3. BLACK/WHITE RATES FULL RUN
a. Ad layout, art, type and copy services are available
at no additional charge.
b. Confidential box reply service is available at a cost
All three zones: Green/Blue/Yellow of $12.00 for office held, $17.00 for mailed replies.
$25.83 Per column inch Box numbers are good for 30 days.
c. Affidavits available.
Save 0ver 38% from the combined zoned price
Combined Zones Per Column Inch
Green/Blue $18.60 Commercial printing and Print & Deliver insert
Blue/Yellow $18.60 packages available.
Green/Yellow $18.60
Call for information.
Individual Zones Per Column Inch
Green Zone $13.81
Blue Zone
Yellow Zone
$13.81
$13.81 8. DISPLAY DEPTH REQUIREMENTS
a. Full size page: 10 -5/16” x 12”
FREQUENCY DISCOUNTS
6 week contract - 10% discount b. 1” minimum depth. 2” minimum ad size.
13 week contract - 15% discount
9.CONTRACT & REGULATIONS 13.CLASSIFIED RATES
a. Acceptance – All advertising is subject to approval. The PERSONAL PARTY LINE ADS
Publisher reserves the right to reject or revise any 3 Days, 3 Lines $15*
advertising copy at any time and acceptance of copy or
prepayment does not imply agreement to publish. The Private party ads must be prepaid
Foothills Trader shall not be liable for failure to publish * Price includes web fee.
an advertisement. BUSINESS PARTY LINE ADS
b. The Foothills Trader assumes no financial responsibility 3 Days, 3 Lines $20*
for typographical errors in advertisements. Ask about our combo rate for Register Citizen, Good
c. Every effort will be made to meet reasonable position News About Torrington and Thomaston Express.
requests. Failure to meet these requests will not Combination circulation, including web, over 141,000!
constitute cause for adjustment, refund or rerun. * Price includes web fee.
d. The word “Advertisement” (in 10 pt. type) to indicate All classified ads appear in all 3 zones!
paid advertisement, will be printed across the top of
each column of any advertisment resembling news of
editorial content.
e. The newspaper will not accept ads of a fraudulent,
misleading, controveresial or discriminatory nature.
14.LEGAL AD RATES
10. DEADLINES $2.73 per agate line per zone.

The Foothills Trader is published each Monday.


a. Display Ads
Space and Copy 4pm. Wednesday (prior to week of
publication).
b. Classified In - Column Ads
4:00 p.m. Thursday (prior to week of publication). 15.CIRCULATION/DISTRIBUTION
a. Established in 1964
b. Published Mondays, 52 weeks a year.
c. 52,500 distribution
11.MECHANICAL MEASUREMENTS
A full page for local retail advertising measures 72 column
40,103 direct mailed
12,397 dropped to key locations
d. A Journal Register Company Publication
inches. (10 -5/16” x 12”) Minimum size 2 col. inches.

DISPLAY
COLUMNS
1
SAU WIDTHS/INCH-
ES
1 9⁄16
COLUMN
WIDTHS/PICAS
9.6
16.PREPRINT POLICY
Due to variances in newspaper circulation draws on a
2 3 5⁄16 20
3 5 1⁄16 30.6 day-to-day basis the quantity you send us may be over or
4 6 13⁄16 41 under what we need to fulfill your distribution instruc-
5 8 9⁄16 51.6 tions on a given day.
6 10 5⁄16 62 To assure efficient coverage we will, depending on
whether your supplied quantity is over or under our need
for that day, add distribution closest to each store or sub-
tract furthest away based on your buy in home-delivery.
12.SPECIAL CLASSIFICATION/RATES
a. Demand Position 10% extra, net.
In addition we will subtract from or add to single copy
distribution based on variances in draws. In both cases,
we understand that home delivery is most valuable and
b. Non-Profit rate: 10% discount (must provide tax ID numbers). will act accordingly.
c. Novenas...........$21.21
d. Political Ads must be paid in advance, no contract rates.
DISTRIBUTION GREEN ZONE: 22,500
Foothills Trader 15,000 Direct Mailed
-Torrington
52,500 Copies Distributed - 76% Home Delivery Winsted
Colebrook
Riverton
Norfolk
Canaan
North Canaan
Salisbury
Sharon
Goshen
Litchfield
New Hartford
Barkhamsted
Lakeville

BLUE ZONE: 15,000


14,229 Direct Mailed
Avon
Canton
Simsbury
Farmington
YELLOW ZONE: 15,000
10,874 Direct Mailed
Harwinton
Burlington
Thomaston
Plymouth
Bristol
Watertown

Foothills Trader Works For You!


“Whenever we need to inform our residents in our community about our courses, programs or events,
The Foothills Trader is always an effective part of our advertising mix.”
Dr. Barbara Douglass
President, Northwestern Connecticut Community College

“The Foothills Trader is a mainstay when advertising our pre-owned vehicles.”


Andy Maiolo
Center Subaru

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