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Before discussing how Hollywood explore Chinese market, I think we should know the obstacles For Hollywood in china.

1. Quotas and strict censorship China is not alone in imposing limits on non-domestic films, but its quota regime | re'm] is among the worlds tightest. For a long time the Chinese government allows only 20 foreign films a year to be shown in Chinese cinemas each year. Until 2009 the World Trade Organization ruled that overseas firms should be allowed greater participation in Chinas film industry. And 2012 the number increase to 34.Meanwhile, the censorship is very strict. The State Administration of Radio, Film and Television (SARFT) has issued its criteria for censoring films.films. From these two pictures, we can see that how strict our chinese film market is! Due to the strict censorship We know that many Hollywood movies cannot release in china or have to cut lots of scenes so that they can be released. (Cloud Atlas)40 minutes.
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2. Different countries have different cultures, the same as movies .There are lots of differences, and I only take the concept of love for example. In Titanic, rose and jack dare to pursue their love and have courage to fight for free for each other,butother, but in the butterfly lovers ,the Confucian ethics in feudal society is recognized

as the truth ,and zhuyingtai must obey the rule to marry someone she doesnt love .This is the cause of their tragedy. 3. Piracy pairsi China is consider to be the main source of piracy. After the release of Hollywood movies ,themovies, the pirated DVD can be seen everywhere.everywhere. "Piracy affects the audience's decision to see movies in the cinema or to rent or buy movies on other platforms, and that will eventually throttle( ) film investment. PiracyInvestment. Piracy looms as an even larger problem. The DVD market in China is primarily based on pirated copies, and piracy often means producers cut movie budgets to make up for lost revenue. Piracy threatens the film industry's bottom line. From the picture, we can see that china has the largest percentage of 90% of potential market lost to piracy."Piracy affects the audience's decision to see movies in the cinema or to rent or buy movies on other platforms, and that will eventually throttle() film investment. Piracy looms as an even larger problem. The DVD market in China is primarily based on pirated copies, and piracy often means producers cut movie budgets to make up for lost revenue. Piracy threatens the film industry's bottom line. 4.CompetitorDomestic film market Hollywoods biggest competitor in china is the domestic film. China has become the third largest film producer in the world, and there are more and more excellent films, like Lost in Thailand,

So young, American dreams in China and so on. They also have a large box officeand have rather
strong competitive.competitive. We can see from the pictures, Formatted: Font color: Red Formatted: Font color: Red Formatted: Font: 12 pt, Bold

Hollywood s strategy

analysis

1.Co-productions, however, are exempt from this strict quota system, giving them a huge advantage in the world's most populous nation. Foreign films quota : increase from 20 per year or 34 per year box office revenue : increase from 13% to 25% For the past decade, China's state-run film distributors have allowed in only 20 foreign films per year for national distribution. The foreign share of ticket sales was limited to a range of 13.5 to 17.5 percent.after the World Trade Organization negotiation between china and usa , In late February 2012, the Chinese government announced it will allow in an additional 14 foreign films. It raised the foreign share of ticket sales to 25 percent. this means that Hollywood can have a large benefit from ticket sales and there will be more Hollywood movies in china.

2. Film produce progress includes five steps. DevelopmentThe script is written and drafted into a workable blueprint for a film. Pre-productionPreparations are made for the shoot, in which cast and crew are hired, locations are selected, and sets are built. ProductionThe raw elements for the finished film are recorded. Post-ProductionThe film is edited; production sound (dialogue) is concurrently (but separately) edited, music tracks (and songs) are composed, performed and recorded; sound effects are designed and recorded; and any other computer-graphic 'visual' effects are digitally added, all sound elements are mixed into "stems" then the stems are mixed then married to picture and the film is fully completed ("locked").

Sales and distributionThe film is screened for potential buyers (distributors), is picked up by a distributor and reaches its cinema and/or home media audience. Capital investment and co-operation strategy Through the Capital investment and co-operation of chinese film industry, Hollywood enter and control the foreign film market by establishing film production distribution and screening institution. the first step is to co-production and distribution, and establishing a joint venture distribution company Such as Warner Bros. Pictures and China Film Group, Hengdian Group established its first joint venture Pictures. then try to acquire film distribution and production rights and release Hollywood movies, and Finally cultivate the Chinese audiences taste and gradually dominate the film market. Most importantly, cooperative movies are not including in 34 quota regime. 2005 1.Memoirs of a Geisha Apocalypse pklips 1998: The Replacement Killers 1999 The Corruptor Anna and the King 2003 Bulletproof Monk 2007 3 Pirates of the Caribbean: At World's End 2008 The Children of Huang Shi 2009 Dragonball Evolution 2010 Shanghai whirl[][hw:l] Tuxedo tk'sid] 2. In the movie 2012 20 , Rongbuk memwa 'ge

Monastery('mnstr])is only 20 miles from Qomolangma[tml m, and is the highest temple in the world.
Batman the Victoria Port in hongkong 3 Mummy 3Terra-Cotta Warriors in xian 3 in Zhejiang province Mission Impossible 3 3. Chinese kungfu Matrix Way of the Dragon .promotion A film's advertisement and propaganda expenses were $ 27,510,000 dry , accounting for 33% of the total cost .There are five stepstrailer, Movie Poster, Media propaganda, Premiere and Film Festival to promote films Avatar vtpropaganda [prp'gnd] Trailer The cellphone brand LG include the chocolate New mobile phone BL40,and it puts the Avatar Trailer into it , LG BL40 Movie Poster Media propaganda Bruce Lee Kung Fu Panda

Internet at the beginning of the release, "Avatar" have a cooperation with an Austria McDonald,and set up a rather amazing site, here upload your picture and it canbe transformed into Nahavi picture.it attacts millions of people to join it and greatly promote this movie. McDonald: [ mk'dnld ] Premiere With the help of a premiere to expand social influence Film Festival, like "Avatar" award for best visual effects and other technical awards in the 82th academy 82 6. in the hot Television Programme Bones TV Series,we can see the logo Avatar ,meanwhile the actor Mentioned Avatar for several times integrated marketing communication IMC only 20% of total American film industry s revenue is from the box office receipts , while about 80 % are from non- screen marketing income such as DVD, and film-related products like clothing , toys, etc. 1.7 }

A new phenomenon has formed now that watching Hollywood movies has been the indispensable part of our lives. Whats more interesting is that you even do not know when this started. Pirates of the Caribbean, Kung Fu Panda and the Lord of the Rings, these names are all well known to every one, especially for the young generation. These movies not only bring the enormous benefit of economy, but also they bring their American values, patterns of thinking and culture to the whole world, which is the main influence. In most of the Hollywood movies, they share a same themeIndividual Heroism, which is completely different from our Chinese culture in which people pay much more attention to Collectivism. Even in the scientific fictions like Harry Potter and Spider-man, you can also easily find the strong admiration for Individual Heroism Apart from this theme, chasing for freedom is another important one which should not be ignored. Westerners take the right of freedom seriously. What we can learn from Hollywood 1. Technology There are many advanced movie technologies, such as High Speed Photography, CGI, 7Dmovie, Motion capture technology and so on. We can learn from Hollywood to make our movies have more realistic effects, grand scenes, and strong visual impacts. Its these technologies that make people to truly understand the difference between film and television. 2. The directors and actors Steven Allan Spielberg (Steven Allan Spielberg) Jaws (1975),ET 1982 and Jurassic Park Tom cruise Top Gun Mission Impossible Angelina Jolie Mr. & Mrs. Smith Arrest warrant Tomb Raider The film's success is not possible to depend only on technology. I think the core factor is the directors and actors. And Hollywood have a large number of professional directors and the actors. As mentioned the director Steven Spielberg his movies can always break peoples inherent thinking and ideas, cause people to think of this world or the life about themselves. Such as the film "ET", from a child's perspective to explain how to deal with the relationship between humans and alien life. Of course, no matter how good the director's skill is, there are also need a good actor to perform. But Hollywood is gathered the excellent actors and actresses around the

world. Such as the Tom cruise, Brad Pitter and Angelina Jolie ,and so on, their performance not only comply with the requirements of the director , but still retain a unique personal style. 3. .After film market Strategy After film market strategy means revenue is not from film box office ,but from the films related products. 20% of total American film industrys revenue is from the box office revenue , while about 80 % are after the film market. However, our Chinese film market is the opposite, hence we should pay more attention to the after film market so that it can be more competitive. 4. The states support The American film market is more free openand the subject of movies they involve almost everywhere, even military factory can support them to make some of the grand scene in the films, which is impossible in China. Armageddon [,a:m'gedn] Air force one is only taken by the president ,but in order to make the film more true to life ,the military factory can support it by providing the plane. Hollywood exploring Chinese market is a challenge for our domestic film market because Hollywood movies bring their American values, patterns of thinking and culture to China, like Individual Heroism, chasing for freedom, and they have a strong influence on our lifestyle, values and ideologies. However ,its also a good opportunity for our Chinese film market to learn from Hollywood .Through competition and cooperation, we can improve our films level and create more excellent films.