Section

01. Compliance

Description
Information about pre-clearance. Rules relating to social responsibility; legality and legality. It also spells out that the ASA applies the Code in the spirit, as well as the letter. Separation rules and content rules to ensure that ads are not mistaken for editorial. A key and extensive section of the Code, containing rules such as substantiation (evidence to prove claims); pricing; the use of the word free; availability of products, comparisons, testimonials and more. Rules to ensure that ads do not cause harm or serious or widespread offence. Includes rules relating to loudness of TV ads; shock tactics, unsafe practices and photosensitive epilepsy. Rules that must be followed if directing ads at children or featuring them. Includes rules about unsafe practices and unfair pressure; pester power and sales promotions for children. Rules about permissions for depicting or referring to - living persons in ads, including members of the public and those with a public profile. Ban on political advertising, including definitions on what is considered political. Rules governing marketing communications that allow readers to place orders without face-toface contact with the seller. Covers cancellation and refunds. Rules about making green claims for products or services. Rules cover evidence, the clarity of claims and life cycle of products. Lists products and services that are not permitted to be advertised on TV or radio at all. Use of health professionals; rules on evidence (very high level needed for medicinal claims); suitable qualifications for those claiming to treat or offer advice; medicines rules; herbal and homeopathic product rules. Rules for ads for weight control, slimming foodstuffs and aids, including exercise; diets, clinics and medicines. Rules relating to health and nutrition claims in foodstuffs; claims for vitamins and minerals; infant and follow on formula and food and soft drink advertising to children. Rules for all financial advertisements, includes provisions on interest rates and, lending and

02. Recognition of marketing communications 03. Misleading advertising

04. Harm and offense

05. Children

06. Privacy

07. Political advertisements 08. Distance selling

09. Environmental claims

10. Prohibited categories 11. Medicines, medical devices, treatments and health

12. Weight control and slimming

13. Food, Food supplements and associated health or nutritional claims

14. Financial products, services and investments

15. Faith, religion and equivalent systems of belief

16. Charities 17. Gambling

18. Lotteries

19. Alcohol

20. Motoring

21. Betting tipsters 22. Premium- rate telephone services 23. Telecommunications- based sexual entertainment services 24. Homework schemes

25. Instructional courses 26. Services offering individual advice on consumer or personal problems 27. Introduction and dating services 28. Competitions 29. Private investigation agencies 30. Pornography 31. Other categories of radio advertisements that require central copy clearance 32. Scheduling

credit. Rules for advertising by, or on behalf of bodies that are wholly or mainly concerned with religion, faith and other belief systems. The rules also apply to ads by anybody for related products and services. Includes rules around donation, including refunds. Social responsibility rules for gambling and spread betting. The rules cover content and targeting and are designed to protect under 18s and the vulnerable. Social responsibility rules that apply to lotteries (including The National Lottery; Gambling Commission licensed lotteries and locally registered lotteries) Social responsibility rules for alcoholic drinks. The rules are designed to protect under 18s and the wider population. Social responsibility rules for motor vehicles, covering safety, speed and irresponsible or antisocial driving behaviours. Special rules to prevent betting tipsters from misleading the audience. Rules covering pricing and content of ads that promote premium-rate telephone services. Rules restricting where and when such advertisements can appear. Rules restricting the nature of advertisements for homeworking schemes and to ensure they do not mislead. Rules restricting those who can advertise such courses and ensuring they dont mislead. Requirements for suitable credentials for advertising. Rules to prevent advertisements from causing harm, including to under 18s. Rule about fair and clear administration of competitions. Requirements for suitable credentials for advertising. Rules restricting the advertisement of R18rated material Ads for adult products and services that require central copy clearance, including adult shops, stripograms 18+ media. Scheduling rules, including those related to children; age-restricted products. Separation / placement rules incl. political and those related to text and interactive advertisements.