YourFitness.Connected.

AGENDA
Vision,Mission&You
Crediblefamilyresourceforhealth,sport&fitnessgoals/care

TheNutritionComponentMakesYourBusinessaHealthClub, moremoney 70%ofadults&membersseekweight/fatloss

Offeringmustbeintegrated,simplebutauthentic Solvingourbiological&environmentalclashwithCognitiveControl Professionalsonlydeliverprofessionalproductsbyaprofessionalmethod

EvidencedbasedWeight/FatControl DietarySupplements TheDifferenceYouWant&Need SupplementProgramsforSport,Weightloss&Healthforthe wholefamily

Youth,HS&Adults

WhoWe Are&IndustryVision
ANEVOLUTIONOF2CAREERINDUSTRYGOALS:CREDIBILITY &AUTHENTICBUTSIMPLENUTRITION
ASPORT&FITNESSCOALITIONFORMEDTO: Designaholistic platformthatallowsanyonetoexperiencethe benefitsofatruehealthclub nutrition,exercise&education
Deliverpersonalizedevidencebasedfitnesssolutions
Availableforallagesandgoals

Establishindustryawareness&credibility byraisingthe education/certificationbar

Delivereducation/credentialing&coachingtoconnecteveryone toanapplication andstayconnected

Educationconnectedtoadirectapplication=results&revenue

Who We Are & Industry Vision

.....................
INSTITUTIONALRELATIONSHIPSANDADVISORYRESOURCES UNIVERSITYOFNORTHCAROLINA ARIZONASCHOOLOFHEALTHSCIENCES UNIVERSITYOFHAWAII UNIVERSITYOFBERKELEY NUTRITION,DIETETICSANDWEIGHTCONTROL JILLFAIRWEATHER,MS,RD GAYRILEY,MS,RD,CCN ALANTITCHENAL,PHD KATBAREFIELD,MS,RD,NASMCPT&PES,ACSMHFS MEDICALSCIENCE,PHARMACEUTICALSANDDIETARY SUPPLEMENTS JIMSTARRKALAFAT TIMOTHYZIEGENFUSS,PHD,CSCS,EPC MICHAELOVIEDO,MS,NASMPES,CSCS DR.STEVENSHASSBERGER,DO ROBINSONPHARMA,INC. PHARMACEUTICALLY& DRUGLICENSEDFACILITY,INCLUDINGSCIENTIFIC ADVISORYBOARD

A RESOURCE EXTENSION OF YOUR TEAM

NATIONALACADEMYOFSPORTSMEDICINE DR.MICHEALA.CLARK,DPT,MS,PT,PES DR.DARINPADUA,PHD,ATC EXERCISESCIENCE,PHYSICALTHERAPYANDPERFORMANCE DR.KEVINGUSKIEWICZ,PHD,ATC ENHANCEMENT DR.STEVEMARSHALL,PHD RICHARDSTEWART,MS,NASMCPT,PES NATIONALACADEMYOFSPORTSMEDICINE NUTRITIONANDEXERCISEINSTRUCTORS SCOTTPULLENMS,CES,PES NATIONALACADEMYOFSPORTSMEDICINESTAFF CHIROPRACTICHEALTHANDWELLNESS ERICPLASKER,DC

ONEVISION:ACCESSIBLE,PERSONALIZED FITNESSFOREVERYHOUSEHOLD

Healthclubasthelocalfitnessresource
Webprogrammingwithsimplenutritionintegrated allowsproducts/serviceavailabilitytoall24/7
Expandscustomerbase,extendsreachandretainscustomers

3dimentionalfitprosviewedasthefamilyssport, fitness&healthcarechampionsbecausetheyinclude authenticbutsimplenutrition

Responsibleforclients&familyhealth&fitnessgoals

WhyNutritioninaGym?

NEED/PURPOSEOFNUTRITION INAHEALTHCLUB
7090%ofadults&membersdesireweight/fatreduction Allstudiesconcludeexercisealoneisnotaweight/fatlosssolution
Exerciseonlygroupsloselittle/nowt(loss:02LBS/6m)andgainavg.6lbsafter13yrfollowup Dietalonegroupslost19.8LBSin6months(rarelymaintain) Diet&Exerciselost22LBSin6months&bestchanceofmaintenance

Nutritionplansare100%responsibleforexerciseinducedbody compositionchangesthusthedifferencebetweenstayingorleaving Weightloss/nutritionis$6Xsbigger thanthehealthclubbusiness andanaturalbusiness/revenueextensionwhenproperlyequipped 65%USadults areregularsupplementusers;~$30B/yr&growing5 10%/yr;sportsnutritionsalesdoubledinlastdecade Yourniche:Professionalsonlydeliverprofessional productsbya professionalmethod(incl.SRG)forthewholefamilyusingthe evidencebasedplatformthus keystonepricing

WHENNUTRITIONISPARTOFTHECULTUREAND BESTPRACTICESMAINTAINED

Financialfactsonincorporatingnutrition* Minimumof30%increaseinPTduetointegrationofaweight control/nutritioncomponent&3XsgreaterNMOshowrate Memberretention:2XslongerwithPT,4Xstimeslongerwith nutrition/weightcontrolintegrated PTretainclients2Xslongerwhenpackageincludesnutrition, received2Xsmorereferrals&earned~2040%/momore$s Formermemberrevenue

After6months30%offormermembersoriginallyenrolledbyPTsstill purchasingaverage$50/mo

Supplements&armbandsinstoreandonline50%margin
Averageclub$10Km;outliers>20K/m *2yearresearchbyBain&Companyleadingtolargestsaleinfitnesshistory