S.K.

Patel Institute of Management And Computer Studies, Gandhinagar A Constituent of Kadi Sarva Vishwavidhyalaya

Programme Course Course Code (otal )o. of Sessions A. !a,#ground )ote

M!A "etail Mar#eting M$%& , Mar#eting$ Ma'or *+

Shopping has become a hobby for the new generation.. The whole concept of shopping has altered with time, in terms of format and consumer buying behavior. Retailing has grown into one of the largest sectors in the global economy, and a booming industry in the present century. In fact there is a huge demand for retail management professionals for processing of all merchandise shipments, achieving store sales and profitability, communication with the clients to gain their satisfaction and administration of stores. Its scope is extended from nation wide to International base. Big strong Indian & international brands have opened their retail chains across as a way to reach its customers where ever they are. nd this has created huge employment opportunities for trained retail management professionals. flair for communication and a burning !eal to sell with an aggressive go getter attitude has led this course in to the curriculum.

!. -earning .ut,omes of the Course

"n the completion of this course, the students #

$ill be to define the basic concepts of Retail mar%eting $ill be able to list out the environmental factors facing customers and retailers Should be able to define the mechanism of the retail business and ma%e them understand the process of retail environment in India and the globe $ill be able to articulate the emerging models of retail businesses in to practice

C. Pre$re/uisites for the Course

Before beginning the course , the student should %now

&. Basic of Sales & 'istribution (. )onsumer *sychology & Behaviour +. ,arious retail brands Indian & international -. Retail Terminology

0. Course Inter$lin#ages

&. .ar%eting .anagement (. )onsumer behavior +. .ar%et Research -. Service .ar%eting

1. Course Content

Session )o. Session & Session (/0 Session 1/ &( Content .verview of Strategi, "etail Management Part .ne Introdu,tion Introduction to Retail , Retail in India and formats Theories of Retail 'evelopment & Business .odels in Retail , The Internationalization of Retail. Part (wo Strategy And Planning

5. Understanding the Retail Consumer, Retail Strategy, Store Site Selection, Retail Franchising
Session &+/ &0 Part (hree Mer,handise Management

Basics of Retail .erchandising

The *rocess of .erchandise *lanning , The Methods of Merchandise

Session &1/ ((

Procurement, Retail Pricing and !aluating Merchandise Performance Pri!ate "a#els, Category Management
*art 2our3 .anaging Retail 4uman Resource .anagement in Retail5 Strategic Tool, Store $%erations &

Profita#ility
Store 'esign and ,isual .erchandising , Image 6ayout management, . Servicing

Session (+/ +&

the Retail )ustomer, ssortment planning for merchandise strategy.

Part 2ive Creating And Sustaining Value Retail .ar%eting and Branding, Retail Management Information Systems "etail Consumer !ehavior Analysis

Session +( / +7

Introduction, *opulation Trends, Social Trends, 8conomic Trends & )onsumer Behavior .odel 1$tailing n overview of retail in to online format & its functioning

Pharma "etailing Session +0/ -9 Case Study Presentation Retail service :uality scale ; * nalysis Retail branding

2. (e3t !oo#s

Sr. no &

uthor<s and 8dition Swapna *radhan

*ublication Tata .c;raw 4ill , +e

Title Retail .anagement

G. "eferen,e !oo#s

Sr. no & ( +

uthor<s and 8dition 6evy and $eit 2ourth edition

*ublication Tata .cgraw hill

Title Retail management Retail .anagement Retailing

Swapana *radhan, 6atest 8dition Tata mcgraw hill *atric% 'unne, Robert 6usch, 'avid ;riffith, 6atest 8dition Thomson *ublishers

4. 5ournals 6 Maga7ine Sr. )o & ( (itle =ournal of Business & Retail .anagement Retail Bi! , *ublished by Bennett )oleman & )o. 6td

I. 8e9sites to 9e referred Sr. )o & ( + 7 8e9 lin# www.walmart.com www.tru.com www.bestbuy.com www.indiainfoline.com www.shoppersstop.com

www.mcdonalds.com

5. 0istri9ution of Mar#s ssessment of the students would be on a continuing basis. .eeting the deadlines and high involvement of the students through class participation shall be awarded. The weightage assigned to each components are as follows

Mar#s: 8eightage &9 > 7> 7> (9> 09>

Parameters ssignment & *resentation ?ui! )lass participation & ttendance .id Term 8xamination 8nd term @Aniversity 8xamB