Table of contentsAcknowledgement Introduction Profile of the country Table (charts) Data analysis Methodology Sustainable tourism (a note) Made

by noor ul huda Batch 36 gdhm

AcknowledgementFirst of all I would like to be thankful to Sir Ahmed for his dedication, work, and support relating our marketing assignment. He is the one who taught us about the strategies plan and the outline, of how to actually make the project; I would also like to thank my parents for putting in full support and helping me provide things that were required for this project.

Introduction about JapanJapan: Introduction

Japan is an island nation in East Asia. Located in the Pacific Ocean, it borders China, North Korea, South Korea, Russia, Taiwan, the Sea of Japan, the Sea of Okhotsk, and the East China Sea. It is an archipelago of 6,852 islands, most of which are mountainous and many are volcanic. The government system is a parliamentary government with a constitutional monarchy. The chief of state is the Emperor and the head of government is the Prime Minister. Japan has a market economy in which the prices of goods and services are determined in a free price system. Japan is a member of the Asian Pacific Economic Cooperation (APEC).

PROFILE OF THE COUNTRY-

JAPANS culture and ethnicity is an overall hype everywhere they still have their own traditions which makes them different from other countries especially Japanese manners. It is important to be respectful in Japan. You should not be too noisy; you should wear good socks as you will need to remove your shoes upon going inside a residence or visiting some castles or shrines. It is good to at least know some very basic Japanese like hello, thank you, excuse me and such. I assure you that it is worth the trip. You will eat many delicious foods, see amazing things, and take home many wonderful memories .there climate, countries built in environment in which Japan is one of the world's leaders in the development of new environment-friendly technologies, and is ranked 20th best in the world in the 2010Environmental Performance Index. Japan is also known for its biodiversity raging from forests to islands (Ryky and Bonan Island) Japan has over 90,000 species of wildlife, including the brown bear, the Japanese macaque, theJapanese raccoon dog, and the Japanese giant salamander .the

wild life takes your breath away and Japan is also making projects and wildlife parks to help preserve this all.
Nowadays view-

Last year, the number of tourists worldwide reached an astonishing 1.035 billion arrivals, according to an annual survey by the United Nations World Tourism Organization (UNWTO). Despite worldwide economic uncertainty, more people than ever before traveled to other countries. Tourism is clearly an economic and cultural force that will continue increasing every year.

The survey found that tourism around the world increased by 4 percent overall from 2011 to 2012. Europe is still the most visited area, with 535 million visitors, but visitor arrivals continued to increase in every region of the world except the Middle East.

Tourism in the Asia-Pacific region was up 7 percent. The regions best performer was Southeast Asia with arrivals up 8.7 percent from 2011. Japan saw revenue from

international tourism increase by 37 percent in 2012, a higher number than the vast majority of countries.

Part of that upsurge reflects a recovery from the rapid and massive drop in tourism following the earthquake, tsunami and radiation fears in 2011, but it also supports the understanding that Japan is still an untapped tourist destination. Developing a larger tourist market can contribute to a healthy, diversified economy and serve as one source of economic vitality.

Japan has not yet developed its tourist market fully, but given the ongoing economic depression, it should be considered more seriously as an important industry. Perhaps because the rest of Asia, particularly Southeast Asia, leaped ahead too quickly into tourism without sufficient controls and infrastructure, some Japanese may fear the result of a huge influx of tourists here.

However, a more developed tourist industry would leave Japanese culture intact and unharmed since the

Japanese economy is not as vulnerable to fluctuations as developing economies might be. It is unlikely that huge numbers of tourists will have negative effects on the already mature and established culture, or produce a tourism-addicted economy, in the way it might have once done in more fragile cultures and developing economies.

Japanese outbound tourism also improved in 2012. The slight improvement in the Japanese economy contributed significantly to the rise in Japanese visitors throughout Asia. Tourism is never a one-way industry, but benefits many countries at the same time.

Tourism can do harm, but it can also help foster understanding. Asian cooperation and coordination in tourism can help improve political and economic relations. Japan would do well to support its tourist industry. Nurturing it is one positive way of interacting with its Asian neighbors and fostering cross-cultural awareness

Tourists have stayed away in droves in the two years since a deadly triple disaster on Japan's northeast coast, but Japan is mounting a remarkable comeback, with foreign visitor numbers reaching a record high last month. From April 2012 to April 2013, the number of foreign tourists rose about 18 percent. The record 923,000 visitors surpass the previous monthly record of 879,000 set in July 2010, according to the Japan National Tourism Organization (JNTO). The yen's dramatic drop against the US dollar and other major currencies, the availability of cheap international flights, and fading memories of the March 2011 disaster have combined to put Japan back on the tourist map. AMBITIOUS TOURISM PLANS? The disaster forced Japan to abandon plans to attract 25 million visitors a year by 2020. But Prime Minister Shinzo Abe recently outlined a target of 20 million tourists a year by 2017, more than double current levels, partly through relaxing visa regulations for people from certain countries.

Tourism authorities are hoping to launch a new round of campaigns in partnership with Japanese embassies and other public and private bodies focusing on "cool Japan," including its food and drink, manga comics, and other staples of the country's popular culture, according to Mamoru Kobori, executive director of marketing and promotion at the JNTO in Tokyo. "The April figure for total inbound visitors to Japan is a new record, and we're encouraged by that," says Mr. Kobori. "But we are still short of our annual target by about two percentage points." Tourists from the US and Europe have Mr. Abe partly to thank for making Japan less of a drain on their finances, although traveler tales of Tokyo's prohibitively expensive restaurants and hotels ignore the many cheaper options available to visitors. Abes policies have successfully weakened Japan's currency in an effort to bring relief to the country's exporters. The dollar, which was valued at around 80 yen in November, has risen to the 102-yen level in recent days.

The Country of Japan is endowed with an spectrum of beautiful places to see and enjoy. Japan Tourism, therefore incorporates the visit to historic ruins, cultural resources, ultra modern cities as well as lush dense forests and woods, breath taking mountain ranges and sun drenched sea shorelines.

The overall public-

gender

male female

In my case scenario the ratio of as to why females have given more opinions regarding this is that I personally felt that females had a lot to contribute regarding this topic and I asked gave out questionnaires more to females as compared to male.

Age DISTRIBUTION15-25 28 26-35 9 36-45 17 56-65 6

age

15-25 26-35 36-45 56-65

DATA ANAYLISIS! Series 1

Q10 Q9 Q8 Q7 Q6 Q6 Q5 Q4 Q3 Q2 question1 0 0.5 1 1.5 2 2.5 3 3.5 4 Series 1

Q1-The theory behind asking people weather Japan is environmental friendly is that so we can grasp the general overview of how generally people view this country. This is very important as we will know how this country is perceived. When asked people agreed to this question and it was liable stated.

Q2-the second question was based on the fact of how much government plays its role within the hospitality industry. Is it supportive and does it want tourism? People responded to this question in a favorable way and stated that government should

be helpful and supportive. Does the government create barriers or not.

Q3-this question was based on the fact that Japan really supports and carries on its culture and tradition so I felt that we needed specific information regarding how people think Japan is perceiving its guests. Are all tourists being treated well and showed the hospitable Japanese gratitude.

Q4-foreign investment is wanted everywhere so this question targeted the fact weather Japan wanted the best of it or not? The current scenario was really well seen by people and then judged so overall people thought it could be better

Q5-almost every country which wants to advance in the sense of tourism wants good infrastructure and this question stated as such, when asked even people agreed to the fact that Japan is a rapidly technological expanding country so the response was favorable and yes it would help its sustainable tourism industry.

Q6-the exploitation of children and laws are to be followed and rules made for them are to be obeyed this question aimed for the general public that are they lean on towards the point that they are obeying the rules or not and whether they want them to be applied. This was again very well taken by general public.

Q7-this was another question meant for the general public in it was stated weather the peoples decision should be taken in or not. Usually plans are made under the concern of government but this question sought out the point that the publics concern and suggestions should be taken in too.

Q8-this question was made to raise and ask people question that do they actually know enough about sustainable tourism and would they want to know more? If yes which was the response then seminars and exhibitions should be held frequently to make people aware of the environment and how they can play their part to protect it.

Q9-this question aimed for us to gain knowledge on where does the general public see current tourism for Japan? As there have been recent events like the earthquake people do state more developments are in order. This question well specified it.

Q10- this question was an important one indeed as it specified that do people think that tourism can flourish or not after taking all the actions, and people did reply in a well way by agreeing that if steps are properly taken they can increase the countrys GDP and tourism rapidly.

METHODOLOGY
Procedures used in making systematic observations or otherwise obtaining data, evidence, or information as part of a research project or study. The method we have used is of a qualitative nature. This method was quite useful for us because this allowed us to get an in depth view. We also got to collect peoples view by asking them questions and gaining their perspective.

STRENGTHS OF USING QUALITATIVE RESEARCH METHOD Qualitative descriptions can play the important role of suggesting possible relationships, causes, effects and dynamic processes. Qualitative research adds flesh and blood to social analysis

SUSTAINABLE TOURISM "Sustainable tourism development requires the informed participation of all relevant stakeholders, as well as strong political leadership to ensure wide participation and consensus building. Achieving sustainable tourism is a continuous process and it requires constant monitoring of impacts, introducing the necessary preventive and/or corrective measures whenever necessary.

Sustainable tourism should also maintain a high level of tourist satisfaction and ensure a meaningful experience to the tourists, raising their awareness about sustainability issues and promoting sustainable tourism practices amongst them. " RESPONSIBLE TOURISM

Responsible tourism is like sustainable tourism, however as often the word sustainability is often overused and not understood, responsible tourism has been adopted as a term used by industry Responsible tourism is any form of tourism that can be consumed in a more responsible way. "Responsible tourism is tourism which: minimizes negative social, economic and environmental impacts generates greater economic benefits for local people and enhances the well-being of host communities improves working conditions and access to the industry

involves local people in decisions that affect their lives and life chances makes positive contributions to the conservation of natural and cultural heritage embracing diversity provides more enjoyable experiences for tourists through more meaningful connections with local people, and a greater understanding of local cultural, social and environmental issues provides access for physically challenged people

 is culturally sensitive, encourages respect between tourists and hosts, and builds local pride and confidence Of all these procedures are taken in and by the willingness of government and people not only japan but every country can make an eco-friendly and sustainable tourism! This was afun project to do because we only did not find what peoples thoughts were but got into detail of what everyone wanted by a simple questionnaire.this gave precice answer and easy to understand remarks.