ASA

1) How is asa funded? The ASA is funded by advertisers and the ASA is independence this is done through a private agency which 2) What exactly does the ASA do? The asa check every advert thats going to be introduced in the media and check it is appropriate before they are broadcasted and check they are not offensive and wont upset anyone and not offensive and are not offensive and cannot be mislaid. They protect young vulnerable people groom seeing things that they are not entitled to see because they are not of age.

3) About regulations? The asa check that the advert is appropriate and cant be misled and is not harmful or inappropriate so it is made sure it is appropriate. 4) if an advert is breaching the rules and regulations then it will be withdrawn and then changed

Complaints about banadoes was made about the baby with a cockroach in its mouth it was said to be offensive but the asa checked it and said it was ok because of its message.The Advertising Standards Authority has received 445 complaints about it so far. The campaign has clearly had an impact. Barnardos has previously commented that, with a small budget, this was their aim. Indeed, the advert has already generated the fifth most complaints to the ASA to date.Barnardo say that The charity has not as yet been informed of the details of any complaints and so is unable to comment upon them.

A TV ad, for Tesco, promoted half-price toys. The ad showed a "Peppa Pig" toy under a Christmas tree. A female voice-over stated "Toys, well, we all know Christmas is about putting a smile on children's faces". The shot cut to a small boy playing with a radio-controlled car. The voice-over continued "in the same way that Tesco, is about putting a smile on yours". The shot cut to a selection of toys under a Christmas tree. A red circle with the text "half price" appeared over the toys. The on-screen text stated "Selected UK stores, lines and availability. Ends 9 November". The voice-over stated "keep Christmas special at Tesco. Every little helps". Text at the bottom of the screen stated "www.tesco.com". Issue 1. Three viewers challenged the availability of the toys shown in the ad for half price. Argos challenged whether the ad was misleading because: 2. The white on-screen text that set out the limitations on the half-price toy offer was difficult to read against the background; and 3. They believed the ad implied all toys were half price, whereas only a small percentage were half price The is a ruling about Tesco

The Code applies to all forms of non-broadcast advertising examples of this seen below . Advertisements in newspapers, magazines, brochures, leaflets, circulars, mailings, e-mails, text Transmissions (including SMS and MMS), fax transmissions, catalogues, follow-up literature and other electronic or printed material posters and other promotional media in public places, including
moving images cinema, video, DVD and Blu-ray advertisements

The central principle for all marketing communications is that they should be legal, decent, Honest and truthful. All marketing communications should be prepared with a sense of Responsibility to consumers and society and should reflect the spirit, not merely the letter.

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Uk code of non-broadcasting

1)who does the code apply to The code applies to advertising in newspapers magazines brochures leaflets catalogues and other printed material

What are the principles? The central principle is legal honest truthful and decent All marketing communications should be prepared with a sense of Responsibility to consumers and society and should reflect the spirit, not merely the letter, of the Code. What are the rules ? Any unreasonable delay in responding to the ASAs enquiries will normally be considered a breach of the Code. The full name and geographical business address of the marketer must be given to the ASA or CAP without delay if requested Marketing communications should be legal, decent, honest and truthful.

List all the different sections

Preface Information about the industry committee (CAP) that writes the Code and why theyre committed to high standards in marketing communications. View Online download Codes 01 Scope of the code 02 Misleading advertising 03 04 Harm and offence Children 05 Privacy 06 Privacy .political 07 08 Sales promotions Distance selling 09 Database 10 Environment 11 Medicines 12 .weight 13 financial 14 food 15 Gambling 16 Lotteries 17 alcohol 18 motoring 19

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