\ ~ X~˜ >/P˜ *7&˜ %˜ /˜ 6˜ #@2˜ !˜ ~?/˜ 5@*˜ 0#~ ˜ ?

&6˜ 8~E˜ ~ &3

&
˜ < ? 0 ˜ &˜ =˜ ~ ”’~ 1˜ @˜ 7~ ˜ =!?˜ ~ %<˜ 0 ˜ &˜ =˜ ~ ”’~ 1˜ @*7~ ˜ ~ !?˜ ~ %<˜ ?

˜~˜~˜~˜~˜~˜~˜
˜~˜~˜~˜~˜~˜~˜
˜~˜~˜~˜~˜~˜~˜
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˜~˜~˜~˜~˜~˜~˜
˜~˜~˜~˜~˜~˜~˜
˜~&~˜~˜~˜~˜~˜
˜~˜~˜~˜~˜~&~˜
˜~˜~˜~˜~&~˜~˜
˜~&~˜~˜~˜~˜~&
˜&˜~˜~˜&˜~˜~&
˜~˜~&~˜~˜&˜~˜
˜~&~˜&˜~˜~&~˜
&~˜~˜~˜&˜~˜&˜
˜&&~&~&˜~˜&˜&
&˜&&˜&˜~&&&&~
F & / ~*~ ˜ !?˜ +˜ ?˜ ~ ˜ *0~ ˜ ~ ˜ @˜ ~ ˜ ~ *?˜ V˜ +˜ > ˜ ~ ˜ ~ 0~ ?~ ˜ !˜ ~ ˜ ~
- 9 ˜ =˜ ~ 5~ F~ ˜ ~ #~ ˜ $˜ > ˜ ~ ˜ >˜ 9˜ ~ <~ 5~ ˜ !˜ ~ #~ ˜ $˜ ~ ˜ ?˜ >˜ 9˜ ~ A DESIGN
˜ $ ˜ G˜ 2~ ?˜ ~ ˜ =˜ 8˜ ~ ˜ ~ ˜ ~ /~ ˜ < ˜ ~ ˜ 2˜ ?˜ ~ ˜ ~ ˜ 8˜ ~ ˜ !˜ ~ /~ ˜ ?˜ ~ SHOULD HAVE
K~ ˜ ~˜ ~ ˜ ~ |~ ˜ ?˜ ~ ˜ ~ ˜ <˜ ~ ˜ 4˜ ~ !~ ˜ ~ ˜ ~ |~ ˜ ~ ?~ ˜ P˜ ~ ˜ ~ ˜ 4˜ ~ ˜ ~
˜ * ˜ ~ ˜ !˜ ~ ˜ ~ ˜ ~ ˜ *˜ ~ \~ ˜ ~ ˜ ~ ˜ ?˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ \~ ˜ ~ ˜ ~ ˜ !˜ ~ SOME TENSION
˜ ~ ? ~ ˜ ~ ˜ ~ ˜ 3˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ *˜ ~ ˜ ~ ˜ $˜ ~ ˜ 3˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ &˜ ~ ˜ ~ & EXPRESSION

g
˜ ~ ˜ ~ ˜ 0˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ?˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ L˜ ~ ˜ ~ ˜ 6˜ ~ ˜ ~ ˜ ~ ˜ ~
? ~ ˜ ~ ˜ ~ ˜ ~ ˜ *˜ ~ ˜ ~ ˜ ~ ˜ 6˜ ~ ˜ ~ ˜ !˜ ~ ˜ ~ ˜ ~ ˜ /˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ?˜ ~ ˜ ~ IN ITSELF
˜ / ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ l˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ *˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~

The Quotable Crouwel

˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ :;˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ :;˜ ~ ˜ ~ ˜ !˜ ~ ˜ ~ ˜ ~ ˜ ~ “YOU CAN’T DO
˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ &˜ ~ ˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ BETTER DESIGN WITH
˜ ~ ˜ ~ ˜ ?˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ *˜ ~ ˜ ~ A COMPUTER, BUT YOU
˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ *˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ !˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ ˜ ~ “A design should have some tension and some CAN SPEED UP YOUR
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ ˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ WORK ENORMOUSLY.”
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ ˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~
expression in itself. I like to compare it with "I FEEL MYSELF
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ ˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ the lines on a football field. It is a strict grid. BEING A MODERNIST,
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ ˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ A FUNCTIONALIST, BUT
In this grid you play a game, and these can be AESTHETICS ALWAYS
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ ˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~
STANDS IN THE WAY."
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ ˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ nice games or very boring games.”
“...CAN’T DO BETTER
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ ˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~
DESIGN WITH A
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ ˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~

Gridnik, Created In
COMPUTER, BUT YOU
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ ˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ CAN SPEED UP YOUR
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ ˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ WORK ENORMOUSLY.”
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ ˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ “A DESIGN SHOULD
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ ˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ HAVE SOME TENSION
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ ˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~

1967 By The Dutch

AND SOME EXPRESSION
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ ˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ IN ITSELF. I LIKE TO

ri
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ ˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ COMPARE IT WITH THE
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ ˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ LINES ON A FOOTBALL
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ ˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ FIELD. IT IS A STRICT
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ GRID. IN THIS GRID

Graphic Designer
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ YOU PLAY A GAME,
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ AND THESE CAN BE
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ NICE GAMES OR VERY
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ BORING GAMES.”
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ “I FEEL MYSELF

& Typographer

-
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ BEING A MODERNIST,
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ A FUNCTIONALIST, BUT
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ AESTHETICS ALWAYS
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ STANDS IN THE WAY.”
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~

Wim Crouwel
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~

d ik
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~
˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~˜~ His Friends
˜ ˜ ˜˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜

THE SWISS RATIONAL

Nicknamed Him
STYLE REFERENCED MR. GRIDNIK

*
MODERN PRODUCTION
PROCESSES AND
Because of His ˜~˜~˜~˜~˜~˜~˜~˜~
˜~˜~˜~˜~˜~˜~˜~˜~
THE MECHANICAL Dedication to ˜~˜~˜~˜~˜~˜~˜~˜~
˜~˜~˜~˜~˜~˜~˜~˜~
PERFECTION SOUGHT Grid Systems ˜~˜~˜~˜~˜~˜~˜~˜~
˜~˜~˜~˜~˜~˜~˜~˜~
˜~˜~˜~˜~˜~˜~˜~˜~
IN MODERN INDUSTRY ˜~˜~˜~˜~˜~˜~˜~˜~

19
˜~˜~˜~˜~˜~˜~˜~˜~
x˜c˜~lu˜b˜t~˜rj~z
˜o~fy~˜m˜~˜v˜~˜s
f~w~˜h˜~xk˜~˜qo~
˜~˜i˜~˜p˜~˜r˜~l˜~
˜ g ~ ˜ e ˜ ~ c ˜ ~ n ~ ˜ a
t~˜n˜~b~˜~h~˜d˜~
˜ ~ ˜ o ˜ ~ ˜ i ˜ ~ ˜ ~ ˜ ~
˜b˜~˜~˜~˜~j~˜~˜~
˜~˜~˜~˜~s~˜~˜~˜m
˜~˜~˜~˜~˜~˜~˜~˜~
˜~˜~˜~˜~˜~˜~˜~˜~
˜~˜~˜r˜~˜~˜~˜~˜~
˜~˜~˜~˜~˜~˜~˜~˜~
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˜~˜~˜~˜~˜~˜~˜~˜~

˜~˜~˜~˜~˜~˜~˜~˜~
n
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67*
˜~˜~˜~˜~˜~˜~˜~˜~
˜~˜~˜~˜~˜~˜~˜~˜~
˜~˜~˜~˜~˜~˜~˜~˜~
˜~˜~˜~˜~˜n˜~˜~˜~
˜~˜~˜~˜~˜~˜~˜~˜~
˜~˜~˜~˜~˜~˜~˜~˜~
˜~˜z˜~˜~˜~˜~˜~˜~
˜~˜~˜~˜~˜~˜~˜~˜~

Crouwel Designed
Crouwel was impressed by the Swiss ra- Crouwel designed Grid- ˜~˜~˜~˜~˜~˜~˜~˜~
tional style, an objective approach to design nik in 1967 for use as a ˜~˜~˜~˜~˜~r~˜~˜~
used by typographers and graphic design- simple typewriter face. ˜~˜~˜~˜~˜~˜~˜~˜~
ers in Switzerland and Germany in the early As a young designer, ˜~˜~˜g˜~˜~˜~˜~˜~
20th century. Crouwel had been im- ˜~˜~˜~˜~˜~˜~˜~˜~

Gridnik for Use as a

  This style referenced modern production pressed by the Swiss ˜~˜~˜~˜~˜~˜~i~˜~
processes and the mechanical perfection “rational” style, an ob- ˜~˜~˜~˜~˜g˜~˜~˜~
sought in modern industry, and was used by jective approach.
Swiss designers in the early- to mid-1900s.   To design used by ty-
˜~d~˜~˜~˜~˜~˜~˜~
This typographic style was called a “ratio- pographers and graphic ˜~˜~˜~˜~˜~˜~˜t˜~
˜~˜~˜r˜~˜~˜~˜~˜~

Simple Typewriter Face

nal” style: it was an objective approach to designers in Switzerland
design used by typographers and graphic and Germany. The Swiss i~˜h˜~˜~˜k˜~˜~˜~
designers in Switzerland and Germany which style referenced modern ˜~˜~˜~l~˜~˜a˜~˜~
referenced modern industrial efficiency. production processes. ˜~˜~˜e˜~s~˜~˜~˜m
˜b˜~˜~˜~˜~j~˜~˜~
˜~˜o˜~˜i˜~˜~˜~
t~˜n˜~b~˜~h~˜d˜~
In Addition to Gridnik, Crouwel Designed 4 Other Typefaces: Fodor, Stedelijk, New Alphabet 1, 2, 3, and ˜g~˜e˜~c˜~n~˜a
˜~˜i˜~˜p˜~˜r˜~l˜~
Catalogue; He Designed Gridnik in 1967 for Use as a Simple Typewriter Face, It Was Released Much Later f~w~˜h˜~xk˜~˜qo~
˜o~f y~˜m˜~˜v˜~˜s
x˜c˜~lu˜b˜t~˜rj~z