KRISTINA DUDAREVITCH

15-04 212th Street

Bayside, NY 11360
Cell 646-842-0799
kdudarevitch@aol.com

MARKETING & MEDIA SALES PROFESSIONAL

Results-oriented marketing and sales professional with extensive background and knowledge of integrated
media including online, print and events. Proven success of achieving and exceeding budgeting goals result-
ing in expansion of existing client business and development of new business. Extensive knowledge of integ-
rated marketing programs that deliver quantifiable ROI including branding/awareness, lead-generation and
out-of-box programs. In-depth knowledge of online industry including social media and Media 2.0. Strong in-
terpersonal and relationship building skills with colleagues and clients including all levels of seniority includ-
ing but not limited to C-Level, VP Marketing, Marketing Directors and Managers and all agency personnel in-
cluding Group Supervisors, Media Supervisors, Media Planners and Assistant Media Planners.

PROFESSIONAL SKILLS
◆ Strategic Planning ◆ Customer Relationship Management ◆ Marketing & Sales

◆ Online Evangelist ◆ Writing and Presentation Skills ◆ Business Development

EXPERIENCE
Online Regional Sales Manager, Vendome Media Group Media Group, NY, NY 2008 - 2008

✓ Responsible for the redesign and repositioning of Vendome Media healthcare sites to accomplish goal of

60/40 print/online from 80/20 print/online billing.

✓ Create and present business plan on parameters to increase traffic and revenue including SEO as well as
new programs to meet goals.

✓ Meet weekly with publishers to introduce new online programs and discuss traffic patterns.

✓ Act as online liaison for publishers and sales representatives to be the go to person on all online initiat-

ives.

✓ Strategize, present and meet with prospects and clients to introduce online programs.

✓ Strategize, present and meet with agency prospects including Ogilvy, McCann, PHD, Lowe Group, Initiat-

ive Group, OMD and Zenith Media.

Online Regional Sales Manager, CIO.com, CSO.com NY, NY 2006 - 2007

✓ Strategic planning, brand development and online execution for top-line technology accounts including

CA, IBM, Unisys, AT&T, Avaya, HP, EDS and BMC that served to increase company’s branding/awareness and
lead-generation.
✓ Strategic planning, brand development and online execution with top-line agencies including Ogilvy,
Mindshare, OMD, Zenith, Universal McCann, PHD, Lowe Group, Initiative Media, JWT and PJA.

✓ Implemented out-of-box solution for HP Blade Servers campaign that increased awareness of company’s
green themed initiatives. Program reinforced HP’s reputation as a leading company in sustainability.

District Manager/Account Manager, CMP Media, New York, NY 2004 - 2006

District Manager - InformationWeek and Optimize

✓ Grew East Coast territory to 25% over budget through development of existing top-line strategic client

and prospects through integrated media/marketing platforms including print, online, research, custom and

face-to-face.

✓ Strategic accounts included CA, Xerox, Canon, Intel, SAP, Kodak and IBM.

Account Manager/VIN

✓ Increased revenue 45% over budgeted goal of $1.5M through fully integrated media platforms.

✓ Created and implemented marketing strategy to launch new publication, Advanced Trading that resulted

in additional revenue of $250K in territory, a 50% increase over projected sales goal. Growth of publication

revenue was key in increased frequency from 4 to 8 times.

Account Manager, Dempa Publications, New York, NY 2004 - 2004

✓ Prospecting and development of new business and maintenance and growth of major consumer electron-

ics accounts including Sony, Samsung, Panasonic and Toshiba.

Consultant Business Development, Hearst Publications, New York, NY 2002 - 2003

✓ Prospecting and development of non-endemic business accounts that included spirits, financial/credit

card and high-end car companies.

Account Director/Account Executive, CMP Media, New York, NY 1997 - 2001

Account Director - InfomationWeek, InternetWeek and Network Computing

✓ Prospecting and development of Southeast Territory which resulted in territory growth of over 30% over

goal ($10 million billing) with fully integrated marketing programs.

✓ Territory partnership resulted in year-end sales honors.

Account Executive - InternetWeek Marketplace

✓ Grew a non-existent West Coast territory to over $1.5M in billings. A 100% growth in territory.

✓ Involved in the continued growth and maintenance of territory that resulted in year over year billing of

20% over goal.

✓ Repositioned Communications Week to Internet Week. Repositioning predicated by changes in techno-

logy industry from client server to internet.

✓ Earned sales person of the year honor based on continued growth of territory.
Senior Media Planner/Buyer, Billing Manager, CTA, Garden City, NY 1986 - 1997

Senior Media Planer/Buyer - 1992 - 1997

Billing Manager - 1986 - 1992

Administrative Assistant/Supervisor Client Accounting, Y&R, NY, NY 1981 - 1986

Supervisor Client Accounting - 1982 - 1986

Administrative Assistant - 1981 - 1982

E D U C AT I O N
Liberal Arts, Hunter College, New York, NY (completed 60 credits)