Foreign Trade Policy Project APPLES

By-Shreshth Agrawal 13020241114 Div-B

Apple Industry in India

The global export of apples during the year 2010 was 71.02 lakh MTs whereas Indias export of apples during the same year was 1,946 MT. Therefore, Indias share in export is a meagre 0.02%. The reasons for the low market share include high demand and good prices in the domestic market, lack of supply chain facilities and poor infrastructure to get produce to overseas markets in good condition. Trying to encourage increased exports is an ongoing task. The government is taking steps to encourage agricultural exports in general, through measures and incentives under Plan schemes of the Commodity Boards and Export Promotion Councils. Agricultural and Processed Food Products Export Development Authority (APEDA), under the administrative control of the Department of Commerce, is also implementing various Schemes to extend financial assistance to the eligible exporters registered with it to boost the overall agri exports.

Special Focus Initiatives

The Ministry of Commerce & Industry has put in place various schemes. such as Market Development Assistance (MDA), Market Assistance Initiative (MAI), Assistance to States for Developing Export Infrastructure and Allied Activities(ASIDE), Vishesh Krishi and Gram Upaj Yojana, Focus Product Scheme, Focus Market Scheme and Town of Export Excellence, to provide assistance to encourage exports. Trade delegations are also carried out to ensure greater penetration into foreign markets and meetings between buyers and sellers arranged. Over the last three years APEDA has provided Rs.6.84 crore to Himachal Pradesh Horticultural Produce Marketing and Processing Corporation Ltd. (HPMC) for Integrated Packhouse in Kinnaur, Jarol Ticker, Oddi, Kumarsain, Shimla,, Gumma, Patlikuhl, Kullu, and Rs.11.11 crore to HPMC for Controlled Atmosphere (CA) Stores in Gumma and Jarol Tikker. On account of above efforts, the export of apple has registered 86.10% growth during 2010-11 over the previous year.

APPLE IMPEX

APPLE IMPEX was incorporated in the year 2012 in Trichy, Tamilnadu. Under the spirited headship of the CEO Mr. Ramanakumar the company has broke new grounds in its business endeavor. He has over 21 years of experience in the Agriculture market. The company thrives on its well organized business network that is spread in various countries. Our network has enabled us in attracting huge customer base in the international market.
Name of C.E.O. Establishment Year Primary Business Type Market Cover Products we offer Mr. RamanaKumar 2012 Supplier & Exporter Global Food Grains, Feed Supplements, Agro Products, Corn Products, Feed Raw Materials & Oils

The Company is very near to sea ports Tuticorin and Chennai Port. It has direct shipping services to most part of the world and all leading shipping companies, viz. Maersk, P&O, Evergreen, APL, CMA-CGM, SEA HAWK, etc., The Company has a very good and competitive shipping freight charges offered by leading shipping companies. As we have developed longstanding business relationships with ever-increasing trade volumes, the shipping companies give them an edge over other companies in terms of competitive shipping freight rates. This enables the company to quote cheaper prices with best quality of services. Shipment of goods from one country to another requires expertise and experience. It is not as simple as forwarding of goods from point A to B. It entails personnel to complete certain documentation procedures in coping with the existing export formalities of the countries of the origin and the destination. The Company has a lot of qualified and experienced personnel who could handle local/international shipments swiftly and smartly. They know the formalities of customs in various countries. They are capable of delivering the goods at the doorsteps of our valuable customers with ease. As the company finishes the necessary formalities at both the ends, their customers have ample time to concentrate their energies on the furtherance of their enterprises. The Company gives utmost care to the safety of conveyance and the unloading of the container at the destination point. So, our first priority is to give our best attention to the loadability and packing of the consignment. Ropes and straps are used freely to tighten the bull rings at the upper and lower corners of the side walls of the container so as to prevent the pallets being budged and crushed.

The FIEO Certification

Bibliography

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http://www.appleimpexindia.com http://www.freshplaza.com www.pib.nic.in www.fieo.org