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Campus Radio
Channel Radio 1 FM 91
Station Network
Frequency Prog/Week 1.00
Category Prime time
Duration Mi nutes 25.00
Spot time seconds 150.00
Tariff rate Rs./Program 35,000.00
Total Programs # 13.00
Period Months 3.00
Cost 455,000.00
Add 15 % GST 46,800.00
Total Cost 501,800.00
Branding
Campus Radio
FM Road Show For first one month Finlays road show
Channel Fm 89 BBC News
Station Nationwide Total Cost
Category Evening Drive time
Duration Minutes 30.00
Tariff Rate Rs./30 min 40,000.00
Add 15 % Gst 5,250.00
Cost/program 45,250.00
Period days 8.00
Toatal Cost 362,000.00
Time Band Time Slot Daily Frequency Rate / 30 Sec. Days Total Spots Amount
Xtreme Hours 7-10am & 12-2:30pm & 4:30-9pm 10 1,550 36 360 558,000
Volatile 10am-12pm & 2:30-4:30pm & 9-10:30pm 8 1,550 36 288 446,400
Buzz Break 10:30 pm - 7am 1 1,550 36 36 55,800
19 1,550 36 684 1,060,200
Time Band Time Slot Daily Frequency Rate / 30 Sec. Days Total Spots Amount
Prime Time 7am-12noon & 5pm-9pm 8 1,200 36 288 345,600
Semi Prime Time 12noon-5pm & 9pm-12mn 5 1,200 36 180 216,000
13 36 468 561,600
Channel: FM 106.20
Station: Network (Lahore, Karachi, Islamabad)
Category: Commercial Spot
Spot Duration: 30 Sec.
Campaign Duration: 2 Month (Week Days Only)
Time Band Time Slot Daily Frequency Rate / 30 Sec. Days Total Spots Amount
prime time 8am-10am & 6pm-7pm 14 1,500 36 504 756,000
Off Prime time 12noon-5pm & 9pm-12mn 7 1,200 36 252 302,400
21 1,400 36 756 1,058,400
SUMMARY
Radio Stations Cost Spots/30 Sec
City FM 89 1,073,220 684
Radio 1 FM 91 568,656 468
FM 100 547,056 540
FM 103 158,256 216
FM 106.20 1,095,444 756
Total: 3,442,632 2664
Total 3,442,632.00