www.osram.

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Lighting the way to higher sales.

Shoplighting.

INTRODUCTION

Rediscover light.
The days in which your only choice was limited to classic but short-lived incandescent lamps or economical but much too bulky fluorescent lamps or brilliant but much too expensive halogen lamps are long since gone.

Light interchangeable and functional. Today it is possible to save enormous amounts of electricity with energysaving lamps that look like ordinary light bulbs and at the same time are compatible with classic fittings. Modern fluorescent lamps have become more compact but they are now even brighter, kinder to the environment and also offer better colour rendering. Additionally the new mains voltage halogen lamps can be operated on normal power supplies without the need for transformers. Many feature screw bases will fit in normal luminaires designed for ordinary light bulbs. Light modern and innovative. And then we have innovative lighting solutions. LEDs tiny but extremely bright and durable light sources. Ceramic lamps with round arc tubes, setting new standards in colour rendering and constant light. Halogen lamps that are so small that they offer luminaire designers immense freedom. Light dynamic and colourful. Modern electronic control gear and controllers enable lighting to be adjusted with enormous flexibility to individual and changing requirements. Different lighting scenarios can be set up by combining specific groups of lamps. White and coloured, warm and cool light can be combined to achieve lighting moods suitable for specific tasks or times of day. Light can be controlled statically or dynamically.

INTRODUCTION

Light creates desire.

Getting the light right in a shop is of fundamental importance. Retailers who present their shops and their products in the right light can expect customers and higher sales. The crucial factors here are which goods and services are being sold, how they are sold and where they are sold.

Light for every sector. Different sectors need different lighting. The lighting in a delicatessen, for example, has to meet different requirements, for example, than lighting in a clothes shop. Mobile phones, cameras and computers need to be presented in a different light from jewellery, watches or spectacles. Cosmetics departments and chemists need a different lighting setup than furniture and home furnishing stores. Light for every demand. It is also important to define which areas of the shop need lighting, and how: the faade, the entrance, the shop windows and the interior of the shop. Inside the shop it is important to know where light is to be used and what it is to be used for: at the point of sale, over counters, at cash tills, in changing rooms, around mirrors, for refrigerated displays, for fruit and vegetables, for bread and cakes, etc. Light for every mood. The right lighting attracts customers and puts them in the right mood to buy. Numerous studies have shown that more people will stop and look at well lit shop windows and displays than poorly lit ones. Light emphasises, makes colours stand out, presents and represents, creates a feel-good atmosphere and stimulates demand. The wrong lighting or conventional lighting makes shops and their merchandise look sad and pale. In contrast, modern lighting that promotes sales turns shop interiors into stage sets and products into objects of desire.

CONTENTS

1 Home & Decoration 08 Furniture, furnishings, accessories 2 Lifestyle & Luxury Watches, jewellery, optics 10

3 Communication & Entertainment 12 Electrical and electronic equipment 4 Fashion Fabrics, boutiques 14

5 Beauty & Care 18 Cosmetics departments, chemists 6 Food Food halls, department stores 20

The following symbols are used to indicate specific benefits for particular user groups:

Owners and investors

Lighting planners and architects

Luminaire manufacturers (OEMs)

Electricians

www.osram.com/application
6 Whenever you see this you should look on the internet. There you will find the latest product information, practical examples, planning and analysis tools, technical details and order references.

Light translates into sales.

Most shop owners make very little use of the positive effects of perfect shop lighting on customer numbers and sales. This brochure presents contemporary sample applications from various retail sectors showing the various tasks that shop lighting has to cover and how these tasks can best be performed with the right lamps, control gear and lighting systems from OSRAM, with maximum benefits for users. As a lighting professional with more than 100 years of experience, OSRAM has always been at the forefront of developments in all these areas. We are responsible for numerous inventions, many pioneering projects and extensive development work. All our products are characterised by state-of-the-art technology, maximum functionality and reliable quality.

1 HOME & DECORATION

2 LIFESTYLE & LUXURY

3 COMMUNICATION & ENTERTAINMENT

4 FASHION

5 BEAUTY & CARE

6 FOOD

Light creates spaces.

Visiting furniture stores is becoming a favourite pastime for entire families a complete shopping experience. To give customers that wow factor and put them in the right mood to buy it is important not only to present the merchandise in the right light but also to make the surroundings as attractive as possible. Coloured T5 HO/HE fluorescent lamps from OSRAM can be used to make shopping a colourful experience. In conjunction with modern electronic control gear such as QUICKTRONIC intelligent and DALI DIM, different lighting scenes can be produced and dynamically controlled by an appropriate DALI lighting control system. To achieve maximum impact the new coloured lighting should be planned to cover large areas. OSRAM POWERBALL HCI Shoplight can be used to provide an interesting contrast with accent lighting or structural lighting. These new ceramic lamps offer much improved colour rendering at the red end of the spectrum, which is so important for the furniture sector. Furniture and flooring will look particularly inviting in warm friendly colours. www.osram.com/application

The interplay between the various OSRAM systems gives shop owners the ability to recreate lifestyle scenarios.
LUMILUX T5, LUMILUX DE LUXE T5 LUMILUX T5 RGB POWERBALL HCI-R111 POWERBALL HCI

OSRAM systems are ready for the future of building networks and system maintenance.

Complete family of products in all wattages.

QTi DALI

POWERTRONIC PTi

Safe products with all the relevant approvals.

Perfect technology, perfectly executed. Large fittings are suspended from the ceiling, combining various lighting technologies in a unit measuring around 2 x 3 m and with a depth of 0.3 m. Diffusing translucent foil is installed at the bottom of this box. Inside the box are T5 HO or HE lamps in red, green, blue and white, operated by intelligent QTi DALI DIM control gear. A DALI lighting controller can mix the light from these four lamps to produce almost any colour.

A channel is mounted around the box in which tilt-and-swivel spotlights fitted with 20, 35, 70 or 150 W POWERBALL HCI Shoplight lamps can be used. The spotlights can be equipped with spot or flood reflectors to either highlight or floodlight the furniture displays. The POWERBALL HCIR111 lamp does not need a separate reflector. This elegant reflector lamp with its innovative ceramic arc tube and faceted reflector combines energy-saving technology with glare-free light.

1 HOME & DECORATION

2 LIFESTYLE & LUXURY

3 COMMUNICATION & ENTERTAINMENT

4 FASHION

5 BEAUTY & CARE

6 FOOD

Light is an expression of our times.

Watches are intricate and detailed products that not only have a functional value but also act as status symbols in the modern world. It is therefore important to display them correctly and light them properly. Glass cabinets are used to display watches because customers can see them at close range and there is little risk of them disappearing. Traditionally, lighting these glass cabinets has always been problematic. Either the amount of light provided is simply not enough for all the details to be clearly seen or the lighting equipment is so dominant that it puts everything else in the shade. Lighting these cases from the outside is not an option because of reflections and glare. The new MINISTAR halogen pin-base lamp from OSRAM is tiny. The lighting system can therefore be made so inconspicuous that it does not compete with the products on display. Other benefits include low power consumption, bright light for razor-sharp details, realistic colour rendering and dynamically adjustable brightness levels. www.osram.com/application

Cost-effective lighting because only the light source with its integrated reflector is needed, no soiling of reflectors.
MINISTAR Axial-Reflector MINISTAR Side-Reflector HTi DALI HALOTRONIC NANO

Design-oriented planning with minimal space requirements for the lighting systems.

OSRAM MINISTAR Increased competitiveness thanks to special system. Now you see it, now you dont. The MINISTAR combines a lamp and reflector in a very small package. The smallest halogen reflector lamp in the world is smaller than a thimble. Inside its quartz bulb its has a mushroom-shaped cap similar to a small reflector which directs the light emitted by the filament precisely where it is needed. The MINISTAR can be installed in display cabinets either on the frame or on the base. Since this is a 12 V low-voltage lamp it needs a transformer to convert from 230 V to 12 V.

OSRAM HTi DALI und HT NANO Unconventional solution. HTi DALI power supply units have a major advantage over conventional electronic transformers. They can be connected to a higher-ranking DALI lighting control system so the MINISTAR can be given dynamic commands for bright or dimmed light. Three-core electrical cable rated for 230 V and a 2-core control cable for transmitting the lighting commands from the DALI lighting control system to the HTi DALI are needed. The HTi DALI transformer can be positioned in the base of the cabinet or in the cover without any problem. If space is particularly tight the miniaturised HALOTRONIC NANO transformer is ideal.

Prestige set-up for customers with new attractive products.

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1 HOME & DECORATION

2 LIFESTYLE & LUXURY

3 COMMUNICATION & ENTERTAINMENT

4 FASHION

5 BEAUTY & CARE

6 FOOD

Light is appealing.
Presenting high-tech products from the communication and entertainment electronics sector represents a real challenge for lighting. For the immense range of digital cameras, mobile phones, PC, notebooks, hi-fi equipment and TVs the important thing is to highlight details and emphasise aesthetic design. The products often have silver or aluminium coloured surfaces and the target group is generally young and technically minded. The lighting system therefore has to be configured so that the retail zone combines a pleasant background atmosphere based on soft lighting (with OSRAM T5 HO/HE fluorescent lamps for example) with appropriate accent lighting. Ideal lamps for designer rooms and high-tech displays are DECOSTAR COOL BLUE, DECOSTAR IRC, HALOSTAR IRC and HALOSPOT AR 111 IRC from OSRAM. The innovative dichroic reflector lamps offer brilliant light and an extremely long life of up to 5000 hours. They are also equipped with UV filters and can be used in open luminaires. www.osram.com/application

Optimum sales from optimised lighting.

Tried and trusted system for exceptional planning reliability.

DECOSTAR COOL BLUE

IRC family

HALOTRONIC MOUSE

HALOTRONIC LF

OSRAM DECOSTAR COOL BLUE Lamps can also be operated with HTi transformer with its DALI interface. So cool. The cool active halogen light from the DECOSTAR COOL BLUE has a colour temperature of 4500 K, far above the warm colour temperature of 3000 K produced by normal halogen lamps. Its daylight spectrum makes everything appear even more brilliant. The cool light colour is also ideal for combining with the cool light colours of fluorescent lamps and metal halide lamps. OSRAM IRC family Long-distance runners. The life of DECOSTAR IRC lamps has been increased from 4000 hours to 5000 hours. With the electronic HTi DALI transformer it is deal for dynamic lighting sequences with DALI EASY as are HALOSTAR IRC and HALOSPOT 111 IRC.
HALOTRONIC NANO HTi DALI

HT and HTM transformers from OSRAM Tried and trusted. DECOSTAR COOL BLUE, DECOSTAR IRC, HALOSTAR IRC and HALOSPOT 111 IRC lamps can also be operated with the tried and trusted HALOTRONIC and HALOTRONIC MOUSE electronic transformers. HALOTRONIC NANO is particularly suitable for very tight spaces. HTi DALI transformers from OSRAM New intelligence. The new intelligent HTi DALI transformer is a 12 V power supply unit for the lamp and can be switched and dimmed via its DALI interface. The Touch-DIM function enables the light to be switched and dimmed using just a conventional switch, no additional controllers are required.

The same holders can be used for upgrading existing luminaire systems with the entire DECOSTAR family.

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1 HOME & DECORATION

2 LIFESTYLE & LUXURY

3 COMMUNICATION & ENTERTAINMENT

4 FASHION

5 BEAUTY & CARE

6 FOOD

Light shows off.

Clothing is more than just the product. The brand names are inextricably linked with specific messages. They stand for activity, dynamism, freedom, adventure or avant-garde design. The clothes first see the light at fashion shows, they are then paraded in films and on TV and they influence the architecture of retail outlets and the way in which they are presented. The lighting for such precious products and for the retail outlets is therefore crucial. With the correct light, the right lifestyle atmosphere can be created and the boutique floor then becomes a catwalk for the customers. Despite all the glitz and glamour, customers want to see the fabrics in a light that renders the colours and textures of the clothing as naturally as possible. With their excellent colour rendering index (Ra 95), POWERBALL HCI Shoplight lamps from OSRAM bring sunlight into shops. Colours and shades appear exactly as they should. These innovative ceramic lamps are ideal for background lighting, accent lighting on merchandise in shop windows, in-store displays and for creating pools of light for example in front of mirrors or in changing rooms. www.osram.com/application

Optimum colour stability, excellent colour rendering and long lamp life add up to impressive economy in all retail areas.
POWERBALL HCI Shoplight POWERTRONIC PTi

Future-proof planning for the lighting system.

OSRAM POWERBALL HCI Shoplight Naturally convincing. Inside the POWERBALL HCI Shoplight is a small sphere made of translucent high-tech ceramic in which exceptionally bright and extremely economical light is generated. In contrast to other high-intensity discharge lamps, some of which are based on ceramic technology, POWERBALL HCI Shoplight lamps all have excellent colour rendering, optimum colour stability, best distribution of light, outstanding luminous flux maintenance, long life and rapid lamp starting. POWERBALL HCI Shoplight with light colour 930 has been developed specifically to provide the right lighting in shops. It combines a sales-boosting colour temperature of 3000 K with excellent colour rendering and impressive economy.

OSRAM POWERTRONIC Perfect operation. POWERBALL HCI Shoplight performs best in combination with an OSRAM ECG as an integrated lighting system. Matching POWERTRONIC electronic control gear is recommended.

Complete family of products in all wattages.

Quick and simple programming of lighting scenes with a lighting control system, e.g. with DALI EASY (see next page).

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1 HOME & DECORATION

2 LIFESTYLE & LUXURY

3 COMMUNICATION & ENTERTAINMENT

4 FASHION

5 BEAUTY & CARE

6 FOOD

Light sets the scene.

The combination of POWERBALL HCI Shoplight with coloured T5 lamps and/or LINEARlight and Colormix LED modules and the DALI EASY lighting control unit from OSRAM opens up new opportunities for innovative shop lighting. Simple but effective dynamic lighting can be created, for example in the form of glass elements with coloured backlighting. To play with the emotions, the colour effects and the lighting effects can be temporarily and dynamically subdued in the presentation zones. In changing rooms, in front of mirrors and on the catwalk, colours will then be seen in all their glory in natural daylight. www.osram.com/application

LUMILUX T5, LUMILUX DE LUXE T5

LUMILUX T5 RGB

OSRAM DULUX T/E and OSRAM DULUX L CONSTANT Hot and bothered. Heat is always a problem with shallow suspended ceilings and narrow luminaires. The result is reduced luminous efficacy and poor economy. The hot tip here is to install OSRAM DULUX T/E 3270 W IN and OSRAM DULUX L CONSTANT. These innovative compact fluorescent lamps always ensure optimum luminous efficacy even at high ambient temperatures.

OSRAM LUMILUX T5 HO and HE One lamp, two benefits. LUMILUX T5 fluorescent lamps with a tube diameter of just 16 mm enable compact space-saving luminaires to be made. Depending on the intended application and individual preferences, there is a choice between the particularly bright HO lamps (High Output) or the particularly economical HE (High Efficiency) lamps. LUMILUX T5 RGB lamps are ideal for creating different moods with coloured light.

LINEARlight Colormix LED modules A colourful mix. LINEARlight Colormix modules are equipped with multi-colour LEDs that can be controlled to produce individual static colour mixes or defined colour chases. These LED modules are ready to install and are ideal for effect lighting with changing colours in linear structures and for injecting light into transparent and dispersing materials.

DALI EASY colour control system Simply dynamic. DALI EASY is a simple selfexplanatory 4-channel lighting control system for dynamic colour sequences or static lighting scenes. These can be programmed and called up using an IR remote control or flush-type switches. With EASY COLOR CONTROL software DALI EASY can be easily preconfigured on a laptop with a USB interface.

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1 HOME & DECORATION

2 LIFESTYLE & LUXURY

3 COMMUNICATION & ENTERTAINMENT

4 FASHION

5 BEAUTY & CARE

6 FOOD

Light speaks to our senses.

In a cosmetics department for example it is crucial for all the subtle shades of the creams, lipsticks and powders to be accurately in their natural colours, otherwise sales will suffer. Cosmetics are extremely sensitive to heat however and should not be exposed to high temperatures. Many lamps and luminaires emit large amounts of heat and raise the temperature in the shop. Most cosmetics departments therefore need costly air conditioning, particularly in the hot summer months, to ensure the quality of the products does not suffer and avoid financial losses. The perfect solution is LINEARlight Colormix Flex. These innovative LED modules from OSRAM enable individual colour schemes to be set up for the various cosmetic products. Because they emit very little heat they can be placed close to the products to present them in their best light.

www.osram.com/application
Cosmetics are not spoilt by excessive heat, therefore no complaints from customers. LINEARlight Colormix Flex LED modules from OSRAM Setting the tone. Tiny semiconductors in a tiny chip, measuring just 3 x 3 x 2 mm in the case of the LINEARlight Colormix Flex, produce light in red, green and blue. OSRAM has positioned these chips in rows on flexible boards with a width of only 11.5 mm. By controlling the individual red, green and blue LEDs within the chip it is possible to produce light of almost any colour. This light can then be easily dimmed to match the cosmetics. The LED adhesive tape has a standard length of 4 m and can be cut with scissors into pieces at least 20 cm in length. One metre of light from LINEARlight Colormix Flex consumes no more than 13.8 W of power.

Innovative lighting concept strengthens the position of the lighting planner.

OPTOTRONIC Innovative power supply. The LINEARlight Colormix Flex LED module is supplied by a 230/24V OPTOTRONIC power supply unit of appropriate output. OSRAM offers 10 and 24 V power supply units with outputs from 6 to 200 W.

Attractive segment capable of further expansion.

Easy-to-install OSRAM systems.

OPTOTRONIC

DIM, RGB 3-Channel-DIM, RGB Sequencer The full spectrum. A three-channel dimmer is used to make the appropriate colour settings. The 110 V interface can be easily controlled via three potentiometers or conventional 110 V dimmers.

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1 HOME & DECORATION

2 LIFESTYLE & LUXURY

3 COMMUNICATION & ENTERTAINMENT

4 FASHION

5 BEAUTY & CARE

6 FOOD

Light whets your appetite.

To meet the needs of even the most fussy and demanding customers, food retailers from exclusive delicatessens to modern supermarkets have to offer a wide range of products. This applies not only to the overall range but also to the different lines. With so many different products it is essential for the various segments to be clearly demarcated, instantly recognisable and attractively presented. Clear product presentation and good signage save customers time in searching for what they need, allow them to make purchasing decisions quickly and therefore lead to higher sales. Modern LED technology is giving retailers a whole new and extremely appetising dimension in contemporary food lighting. LEDs are the basis for high-intensity yet economical lighting solutions, even in the smallest of spaces. Ideal for creative accent and effect lighting.

www.osram.com/application

Clear structured presentation.

DRAGONchain

BACKlight 02

BACKlight 04

DRAGONtape

DRAGONstick

More attractive lighting designs.

Reliable OSRAM quality with all relevant approvals.

DRAGONx LINEARlight Colormix LINEARlight Colormix Flex LINEARlight Power Flex COINLIGHT

Immense know-how based on specialised LED products.

OPTOTRONIC

OT18 DIM

OT 200-240/700 DIM

OT EASY 60

LED modules from OSRAM Light of the highest quality. Modern light emitting diodes are so tiny they consist almost entirely of just light and nothing else. Compared with conventional light sources, LEDs have a number of notable benefits. They last a long time, save enormous amounts of energy, are extremely robust and are available or can be mixed in almost every colour. Complete LED systems from OSRAM are the ideal basis for innovative and creative lighting solutions. Various LED

modules and appropriate control gear and controllers are available. OSRAM offers four families of modules: LED modules without additional optics (e.g. LINEARlight, DRAGONchain, BACKlight), LED modules with optics (e.g. DRAGONpuck, DRAGONeye, DRAGONtape) and LED modules for dynamic colour applications (e.g. LINEARlight Colormix, LINEARlight Colormix Flex and LINEARlight Power Flex). All the LED modules from OSRAM can be used in systems with the appropriate OPTOTRONIC control gear.

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2 LIFESTYLE & LUXURY

3 COMMUNICATION & ENTERTAINMENT

4 FASHION

5 BEAUTY & CARE

6 FOOD

Light shows the way.

Innovative LED modules from OSRAM can be used to create new luminaires, marker lights, lettering and signage in virtually any shape, size and colour with or without dynamically controlled lighting effects as required. Our LED modules enable light to be injected into displays and glass plates, create linear structures in cabinets and furniture, provide the basis for extremely low-profile built-in furniture luminaires, recessed floor and wall luminaires, and are perfect for unusual orientation lights, for backlighting information signs and for marking paths and stairs. With LINEARlight LED modules from OSRAM it is possible to create an orientation system for customers so they can find their way round the shop. Such a system would consume very little power and could be positioned on shelving, walls and cabinets or even suspended from the ceiling. The effect of light, whether coloured, white, fast or slow pulsing, can be programmed and controlled by a DALI lighting control system. www.osram.com/application

LINEARlight Colormix Flex LED modules Pioneering. The LINEARlight Colormix Flex LED module is equipped with multi-colour light-emitting diodes. It provides more colour and individuality, for example by creating new unusual and attractive lighting moods or in the form of illuminated lettering or signage in house/CI colours.

OT DALI RGB

OT EASY 60

Lighting control with OPTOTRONIC OT DALI Intelligent. Depending on the type of control, the three basic colours of red, green and blue can be mixed to produce individual static colours or defined colour sequences.

The RGB modules can be given commands for bright or dimmed light in any colour including white by a DALI controller. OPTOTRONIC OT DALI RGB is a supply unit, dimmer and command receiver of a higher-ranking DALI lighting control system. 3-core electrical cable and a 2-core control cable for transmitting the lighting commands are all that is needed in terms of cabling. For individual room control the new OPTOTRONIC OT EASY 60 is a simple and effective RGB controller for LED modules such as the LINEARlight family.

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Innovative products and services guaranteed.

The system guarantee* from OSRAM: quality in the palm of your hand. Electronic control gear from OSRAM is noted for its state-of-the-art circuit design and high-quality components. These ECGs achieve their optimum functionality when operating as a system in conjunction with innovative lamps from OSRAM because OSRAM lamps and OSRAM ECGs are always perfectly matched to one another. Systematic quality assurance ensures first-class workmanship and functionality. Innovative technology and outstanding quality add up to real benefits for our customers. OSRAM offers an extensive guarantee for ECGs and ECG/lamp systems from OSRAM. All the details on the relevant products and systems, registration and the guarantee requirements can be found at: www.osram.com/system_guarantee.
* after registering the system and under certain conditions of use. If ECGs and lamps from OSRAM are used together, OSRAM offers a full five-year guarantee on selected electronic control gear.

If ECGs and lamps from OSRAM are used together (selected series and types), OSRAM offers a full five-year guarantee on the electronic control gear and lamps*.

OSRAM light@FM 2.1. So easy: Light Facility Management. OSRAM light@FM is the ideal instrument for modern energy-saving and cost-saving management of lighting systems right down to the individual lamp in all types of building. Our range is unique in terms of reliability, functionality, user friendliness and flexibility. The new version, light@FM 2.1, makes the link between light and facility management even easier and more efficient. Important new features and functions: Improved user interface Simple form-based entry of project data EasyCalc: simple cost/benefit analysis of any lamp combinations Excel interface: Importing of complete building structures Optimizer: free selection of optimisation options Brilliant benefits of OSRAM light@FM 2.1: Cost and energy savings Lighting system always up-to-date Transparent cost structure Prompt planning of personnel requirements for maintenance Less disturbance to normal business processes during maintenance work Data security is paramount. Only you have access to your project data

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OSRAM GmbH
Head Office Hellabrunner Strae 1 D-81543 Munich

www.osram.com

OSRAM GmbH
Customer Service Center (KSC) Germany Albert-Schweitzer-Strae 64 D-81735 Munich Tel.: (089) 67845-100 Fax: (089) 67845-102

Hellabrunner Strae 1 D-81543 Munich Tel.: (089) 6213-3091 Fax: (089) 6213-3073

Austria

OSRAM GmbH
Lembckgasse 49/C/5 A-1230 Vienna Postfach 162 A-1231 Vienna Tel.: +43-1-68068-0 Fax: +43-1-68068-7 www.osram.at

Switzerland

OSRAM AG, Winterthur

In der Au 6 Postfach 638 CH-8401 Winterthur/Tss Tel.: +41-52-2099191 Fax: +41-52-2099275 www.osram.ch

199W004GB 04/06 Co OSRAM CS CC Subject to change without notice. Errors and omissions excepted.

OSRAM Light Consulting GmbH

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Tel.: (089) 6213-0 Fax: (089) 6213-2020