E RECRUITMENT

AN ORGANIZATION ASSET

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MODULE - CONTENTS

S.No 1 2 3 4 5 6 7`

Contents E Recruitment E-Recruitment Process Modern Trends Of E-Recruitment Criteria For Effective E-Recruitment Online Recruitment Techniques Scope Of The E Recruitment E-Recruitment We sites

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1. E RECRUITMENT 2|Page

The recruitment and selection is the major function of the human resource de artment and recruitment rocess is the first ste to!ards creating the com etiti"e strength and the strategic ad"antage for the organi#ations$ %earching for& and o'taining& otential jo' candidates in sufficient num'ers and (ualit)& and at the right cost& for the organi#ation to select the most a ro riate eo le to fill its jo's$ %election is the rocess of gathering information for the ur oses of e"aluating and deciding !ho should 'e hired& under legal guidelines& for the short and long term interests of the indi"idual and the organi#ation$ *ecruitment refers to the rocess of attracting& screening& and selecting (ualified eo le for a jo' at an organi#ation or firm$ *ecruitment is a rocess of finding and attracting ca a'le a licants for em lo)ment$ The rocess 'egins !hen ne! recruits are sought and ends !hen their a lications are su'mitted$ The result is a ool of a lications from !hich ne! em lo)ees are selected$ *ecruitment is an im ortant tool in an organi#ation+s ,* -it to ma-e organi#ation com etiti"e in toda)+s glo'al mar-et$ The right recruitment strategies hold the -e) for success for an) organi#ation$ The traditional method of recruitment has 'een re"olutioni#ed ') the emergence of the .nternet$ .n the ast fe! )ears& the .nternet has dramaticall) changed the face of ,* recruitment and the !a)s organi#ations thin- a'out the recruiting function$ .n the coming )ears& digital recruiting and hiring are e/ ected to continue their e/ losi"e gro!th$ Presentl)& e0 recruitment has 'een ado ted in man) organi#ations either from large organi#ations to small si#e com anies$ 1ost organi#ations are alread) using e0 recruitment to ost jo's and acce t resumes on the .nternet& and corres ond !ith the a licants ') e0mail$ .t 'rings the 'enefits to the organi#ations$ 2 0 *ecruitment is the rocess of ersonnel recruitment using electronic resources& in articular the internet$ 20recruitment is the latest methodolog) most 'usiness organi#ations ado t for finding suita'le candidates$ 3ccording to 4li o 5 *ecruitment is the rocess of searching for ros ecti"e em lo)ees and stimulate and encourage rocess online so as to im ro"e the s eed ') them to a l) for jo's in the organi#ation$5 6om anies and recruitment agents ha"e mo"ed much of their recruitment 3|Page

!hich jo' candidates can 'e matched !ith li"e "acancies$ 7sing data'ase technologies& and online jo' ad"ertising 'oards and search engines& em lo)ers can no! fill osts in a fraction of the time re"iousl) ossi'le$ 2 0 *ecruitment is also -no!n as 89nline recruitment:& it is the use of technolog) or the !e' 'ased tools to assist the recruitment rocesses$ 20recruiting& em'racing the term !e'0'ased recruiting can 'e descri'ed as an) recruiting rocesses that a 'usiness organi#ation conducts "ia !e'0'ased tools& such as a firm;s u'lic .nternet site or its cor orate intranet$ <e use the terms online recruitment& .nternet recruitment& and e0 recruitment interchangea'l)$ <e are li"ing in the com uter age and organi#ations are 'eginning to increasingl) de end on the .nternet for all t) es of 'usiness acti"ities including online recruitment of candidates = more o ularl) referred to as 20recruitment$ The human resources de artments are ta-ing ad"antage of the ad"ancing technolog) and de lo)ing !e'0'ased tools for in"iting and com aring resumes$ The term e0recruitment means using information technolog) >.T? to s eed u or enhance arts of the recruitment rocess$ .t ranges from the a licant interface for ad"ertising "acancies and ma-ing jo' a lications& to the 'ac- office rocesses& !hich allo! a liaison 'et!een human resources >,*? and line managers to set u a talent ool or data'ase of otential recruits$ 1an) 'ig and small organi#ations are using .nternet as a source of recruitment$ The) ad"ertise jo' "acancies through !orld!ide !e'$ The jo' see-ers send their a lications or curriculum "itae >6@? through an e0mail using the .nternet$ 3lternati"el) jo' see-ers lace their 6@;s in !orld!ide !e'& !hich can 'e dra!n ') ros ecti"e em lo)ees de ending u on their re(uirements$ There is gro!ing e"idence that organisations are using .nternet technolog) and the <orld <ide <e' as a latform for recruiting and testing candidates$ 20recruitment is the latest recruitment trend and is increasingl) 'eing ado ted ') small and large cor orate as !ell as lacement firms$

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3s recruitment get more and more challenging ') the da)& most ,* managers and e/ecuti"es are on the loo-out for !a)s shorten recruitment c)cles$ 1ost of them ha"e mo"ed a!a) from manual recruitment rocesses and ado ted e0recruitment that is 'ac-ed ') the latest technolog) to streamline and sim lif) all recruitment related acti"ities$ 3do ting e0recruitment is a good !a) of em o!ering )our recruitment rocess and recruiters !ith the latest and the 'est in recruitments$ .t not onl) hel s )ou manage recruitment 'ut also im ro"es the efficienc) of )our s)stem and considera'l) reduces the cost in"ol"ed in the entire recruitment rocedure$ There are a num'er of e0recruitment o tions a"aila'le$ *ecruitment soft!are& candidate trac-ing a lications& 2*P;s& jo' ortals& etc$ is the most commonl) used e0recruitment methods$ The most referred of these methods is de lo)ing recruitment soft!are that ta-es care of the recruitment c)cle right from sourcing candidate candidate finall) joins the com an)$ 7sing internet ros ecti"e a licants could search for ositions in !hich the) !ere interested$ 6ontact !ith em lo)ers directl) is "ia'le$ 4easi'ilit) of email o"erruled the use of tele hone& fa/ or mail and the com anies started acce ting a lication through email$ Toda) 9rgani#ations ha"e their o!n sites or jo' lacement sites$ 3gain the candidates can "isit the sites& ostings are gi"en in the ost resume& contact the rofiles till the

com an) directl) !ithout an) dela)$ 3ll these are just one Aclic-; a!a)$ 20recruitment is a tool for man) em lo)ers to search for jo' candidates and for a licants to loo- for jo'$ *ecent trend of recruitment is e0recruitment or the internet recruitment or on0line recruitment& !here the rocess of recruitment is automated$ The automation 'egan in 1980 'ut !as s)stemati#ed in 1990 !ith the release of *estrac;s initial roduct$ 20recruitment sim l) means the recruitment rocess through internet$ 1an) 'usiness enter rises are using .nternet as a source of recruitment$ The) ad"ertise jo' "acancies through the !orld!ide !e'$ Buite often& the jo' see-ers also lace their curriculum "itae >6@? on the "arious jo' sites !here ros ecti"e em lo)ers ma) icthem for a ersonal inter"ie!$ .t is relia'l) re orted that o"er 18 million resumes are currentl) a"aila'le online across the !orld and this figure is steadil) increasing$ 5|Page

.n toda)+s !orld e recruitment has 'ecome an indis ensa'le tool for the recruiting manager$ To get the 'est out of this emerging medium it is essential that it is used to com lement the traditional means of recruitment Cro!th and rele"ance of this medium are de endent 'oth on the accessi'ilit) of net to ros ecti"e em lo)er and the candidates$ The terms online recruitment& e0recruiting& c)'er recruiting& or .nternet recruiting& im l) the formal sourcing of jo' information online$ The first references to online recruitment a ear in articles of the mid01980s >Centner 1984D 6as er 1985?& !hile s)stematic reference to the online recruitment in the human resource journals 'egins almost a decade later& in the mid01990s& !hen .T com anies and uni"ersities 'egin to use the .nternet e/tensi"el)> Calana-i 2& 2002?$ <hen loo-ing for a jo'& the .nternet ma) 'e a source of hel for some& as !e'sites such as .rantalent$com and agahjo's$com in .ran offer free jo' searches and resume osting$ .n recent )ears& jo' recruitment !e'sites ha"e undergone considera'le gro!th and the num'er of jo' see-ers !ho conduct jo' searching o"er the .nternet has increased >Tong 2002? This increase ma) 'e due to the added con"enience ro"ided ') e0recruitment !e'sites$ Eo' see-ers are a'le to "ie! multi le o enings and ost their resumes for 'usinesses to "ie! !ithout lea"ing the comfort of their homes$ 20recruitment !e'sites are designed as a o!erful medium that 'rings em lo)ers and jo' see-ers together and allo!s them to interact in a fast& efficient& and effecti"e !a)$ 4or jo' see-ers& an e0recruitment !e'site ro"ides a uni(ue o constantl) u dated em lo)ment o em lo)ers$ 4or em lo)ers& e0recruitment deli"ers a con"enient& lo! cost& and efficient solution ') ro"iding direct access to a continuousl) e/ anding data'ase of resumes$ .n general& the 6|Page ortunit) to e/ lore ortunities through an e/tensi"e data'ase of jo's$ Eo' eo le as !ell as a'ilit) of jo' ortals and other net!or-ing sites to differentiate and offer "alue added ser"ices 'oth to the

see-ers can then ost their resumes online and announce their a"aila'ilit) to otential

recruitment ser"ice ro"ided on these !e'sites is free for the jo' see-ers& !ho can enjo) the ser"ice once the) ha"e 'ecome mem'ers of that !e'site$ 2.E-RECRUITMENT PROCESS

6andidates filling the form online

%crutini#ing the rofile

3ttending the test and inter"ie!s

Jac-end !or- on mo"ing the rofile to different stages

*ecei"ingI3cce ting 9ffer letter

Jatching for joining done

Eoining date con"e)ed

6andidate joins the 9rgani#ation

Fig E Recruitment Process

3. MODERN TRENDS OF E-RECRUITMENT

F Speedy co !"#c$%#o"G 6om an) and the ros ecti"e em lo)ee can communicate

!ith each other "ia the 'logs$ Thus 'logs& odcasts are 'eing considered a tool of e0 recruitment$ Ho more the rocess can 'e 'lamed for 'eing one !a) communication li-e mails& fa/es onl) 'eing s eed) as done electronicall)$ Podcasts are the ser"ices of digital media files$ @odcasts are the "ideo odcasts$ F C$"d#d$%e&' p(e)e(e"ceG ,istor) states that em lo)ers had the ri"ilege to 'e

selecti"e in hiring rocess& es eciall) in screening resumes 'ut !ere not al!a)s fair$ 7|Page

Jecause of the time constraint it !as not ossi'le to go through all the a lications$ Toda) the candidates can choose their em lo)ers as not onl) the financial state is -no!n to them 'ut also the culture is -no!n$ F Se$(c* e"+#"e $d,e(%#'e e"%G Print ad is hasing out due the o ularit) of search engine ads$ Pa)0 er0clic- is not onl) con"enient 'ut also more attracti"e$ - RSS )eedG Eo' 'oards are em'racing *%% feed$ ,ot jo's& Coogle deser"es s ecial mention$ Coogle offers one to u load the jo's on Coogle Jase e"en !hen one doesn;t ha"e their o!n site$ *%% can 'e read using soft!are 8*%% reader:$ .t is a famil) of !e' feed formats use to u'lish fre(uentl) u dated !or-s$ %uch as 'log entries& ne!s headlines in a standard format$

Fig : The E-Recruitment Landscape

.. CRITERIA FOR EFFECTI/E E-RECRUITMENT

The re(uirement for it is to 'enefit the selection rocedure$ Thus to ma-e the rocess effecti"e& the 9rgani#ations should 'e concerned a'out "arious factors$ 3mong them most im ortant are0 *eturn on in"estment >*9.? should 'e

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calculated to com are the costs and ris-s$ .t facilitates to e"aluate 'enefits and to calculate the estimated return$ *ecruitment olic) should 'e fle/i'le and roacti"e& to ada t mar-et changes$ The com anies !ill ha"e their o!n mi/ and match sources according their o'jecti"e$ 7nem lo)ment rate& la'or turno"er rate are considered$ 3s the !hole rocess de ends on the a"aila'ilit) of candidates in the mar-et$ 4or e"er) ost& osition it is not "ia'le to s end too much of time$ .m act of su l)ing com ensation details to 'e considered$ That is the !age&

salar)& 'enefits& !hen disclosed on line then it should follo! the legal norms$ 6hance for negotiation !ill not 'e there$ 6om ensation rate of the com an) not onl) reaches to the candidates 'ut !ill 'e -no!n to all$ Precautions to 'e ta-en for resume screening$ <ords that discriminates gender& age& religion etc to 'e a"oided$ 4or an e/am le& Arecent; college graduates onl) in an ad are not refera'le$ *e"ie! the results eriodicall) and also u date regularl) to achie"e a 'etter result$ 9ther!ise ool of candidates !ill remain static and !ill not ser"e the ur ose$ 9rgani#ations need to selecti"e !hile choosing the sites$ .t refers to !hether it is re(uired to 'e gi"ing to the jo' search sites li-e !!!$monster$com or in their o!n site$ <hen s ecial s-ill candidates are searched then generic jo' search sites to 'e a"oided$ The rimar) factor determining the le"el of demand for .nternet recruitment !ill 'e the num'er of educated unem lo)ed o ulation$ 0. ONLINE RECRUITMENT TEC1NI2UES

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Ci"ing a detailed jo' descri tion and jo' s ecifications in the jo' ostings to attract candidates !ith the right s-ill sets and (ualifications at the first stage$

20recruitment should 'e incor orated into the o"erall recruitment strateg) of the organi#ation$

3 !ell defined and structured a licant trac-ing s)stem should 'e integrated and the s)stem should ha"e a 'ac-0end su ort$

3long !ith the 'ac-0office su de"elo ed$

ort a com rehensi"e !e'site to recei"e and

rocess jo' a lications >through direct or online ad"ertising? should 'e

Therefore& to conclude& it can 'e said that e0recruitment is the 82"ol"ing face of recruitment$: Ad,$"%$+e' o) E-Rec(!#% e"% $(e Ho intermediaries$ *eduction in the time for recruitment >o"er 65 ercent of the hiring time?$ 4acilitates the recruitment of right t) e of eo le !ith the re(uired s-ills$ Ci"es a 24K7 access to an online collection of resumes$ 6ost efficientG 3d"ertisements in internet !hen com ared to ne!s a er& maga#ines& and em lo)ment agencies is considera'l) chea $ 3s in the other sources continuousl) one has to re"ise the ad"ertisement& for e/am le a com an) !anted their ad to a ear on e"er) %unda) for a month thus !as su for four ad"ertisements$ Jut for internet it is not a lica'le$ T# e '$,#"+ de,#ceG Time to deli"erD to communicate is minimi#ed ') this$ *es onse is direct and immediate !ithout an) dela)$ Jeforehand the 10 | P a g e ostal ose to a)

ser"ices& fa/ !as one !a) communication and !as time consuming$ Phones ro"ided t!o !a) communications 'ut resume management& communicating !orld!ide !ere not ossi'le$ 3#de"' %*e 'e$(c*G .n the era of glo'ali#ation the reach cannot 'e restricted at one lace$ .t ro"ides glo'al reach that also !ithin a fraction of second$ Trul) the rocess su candidates$ Scope )o( 4e%%e( !e'sites are $%c*G .nformation in detail is ro"ided !ith clarit) therefore ossi'le$ The search is !idened lin- !ith other rofile orts the definition of recruitment ') creating a "ast ool of otential

suita'le candidate match is matches& the candidates a l)$

ossi'le& these attracts the candidates and after the jo'

S%$"d$(d#5$%#o"G The information of the candidates is collected in a standard format$ Jesides collecting the data it also consolidates information recei"ed from "arious sources$

Re'e(,o#(G .t acts as the reser"oir of information$ 4rom the jo' candidate rofile is a"aila'le along !ith ast a licant data$

rofile to

Le''e" p$pe( 6o(7G 3s the data collection& filing& administrati"e !or- are done electronicall) thus a er !or- or documentation has 'een lessened$

Lo6e( co'%' %o %*e o(+$"#5$%#o"$ 3lso& osting jo's online is chea er than ad"ertising in the ne!s a ers$

D#'$d,$"%$+e' o) E-Rec(!#% e"%8 3 art from the "arious 'enefits& e0recruitment has its o!n share of shortcomings and disad"antages$ %ome of them areG %creening and chec-ing the s-ill ma ing and authenticit) of millions of resumes is a ro'lem and time consuming e/ercise for organi#ations$ 11 | P a g e

There is lo! .nternet enetration and no access and lac- of a!areness of internet in man) locations across .ndia$

9rgani#ations cannot 'e de endant solel) and totall) on the online recruitment methods$

.n .ndia& the em lo)ers and the em lo)ees still refer a face0to0face interaction rather than sending e0mails$

Re9!#(e 4e#"+ co p!%e( '$,,yG The rocess is restricted !ithin com uter sa"") candidates$ 3s the search is 'ased on "arious !e'sites& their screening& -e)!ords a lication demands for a com uter sa"") erson and com an)$

Le+$: co"'e9!e"ce'G 3li-e other recruitment sources this source also should 'e a!are of the !ords used in the ad"ertisements other!ise it ma) lead to the charge of discrimination$ 4or e/am le& Lisne) <orld !as sued for screening the resumes referring the -e) !ords used ') !hites$

/$'% poo: o) $pp:#c$"%'G This 'enefits the 9rgani#ations as !ell as it is disad"antage to them also$ Jecause the huge data'ase cannot 'e scanned in de th$ 2ither first fe! candidates are called for inter"ie! or the resumes are screened 'ased on some -e) !ords$ 9n the other hand a licants also face glo'al com etition$

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2ffecti"eness of 20 *ecruitment ortal

2nter rise effecti"eness

N1%

3ttri'utes O 3 earance

4easi'ilit)

F#+ STRUCTURAL MODEL ;. SCOPE OF T1E E RECRUITMENT .n this scientific era& 20*ecruitment is referred than the traditional modes of

recruitment$ 9rgani#ation can ost its a"aila'le jo' "acancies online in just 20 minutes and recei"e resumes !ithin minutes of the jo' going li"e$ .t hel s to access an online ool of resumes on a 24M7 'asis$ 20 *ecruitment rocess allo!s the managers in the recruitment de artment to screen and eliminate candidates !ho does not match the jo' rofile in an automated !a)& !hich sa"es o"er 65 ercent of the hiring time$ This hel s the organi#ation to reduce the rocessing time and cost in a considera'le (uantit)$ J) im lementing 20recruitment rocess organi#ation can e"en trac- the rogress of a candidate in "arious stages of his or her hiring rocess$ 3 stud) on 20*ecruitment ortal !ill hel the organi#ation to identif) and hire the 'est suita'le em lo)ees matching its jo' rofile$ In the article - The Economic Times !ol"atta < =$"!$(y 3>< 2>>?$ E- Rec(!#% e"% #" I"d#$" Sce"$(#o.

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.n the .ndian conte/t

e recruitment is also ma-ing its inroads in the armor of

recruitment rofessionals This is e"ident in the gro!th of e0recruitment ortals li-e Hau-ri$com& Eo'street$com& Timesjo'$com& 1onsterindia$com etc .ncreasingl) jo' ortals are recogni#ing the need for offering customi#ed solutions and "alue added ser"ices 3 recent Nell) %er"ices Clo'al <or- force %ur"e) 3 has ut forth some interesting findings a'out online recruitment in .ndia$ 78P of the res ondents are satisfied !ith the results of the 20 *ecruitment rocess com ared to 54P !ho !ere satisfied !ith the traditional channel$ <hile 40P of those sur"e)ed in .ndia found their most recent jo' online& 22P found a jo' 'eing directl) a roached ') an em lo)er or recruiter& 13P through 5!ord of mouth5& 9P from ne!s a er ad"ertising& 8P from directl) a roaching an em lo)er and 8P through other methods$ This highlights the gro!ing reach of .nternet and im ortance of 20 *ecruitment in .ndia$

@. E-RECRUITMENT 3EASITES The terms online recruitment& e0recruiting& c)'er recruiting& or .nternet recruiting& im l) the formal sourcing of jo' information online$ The first references to online recruitment a ear in articles of the mid01980s >Centner 1984D 6as er 1985?& !hile s)stematic reference to the online recruitment in the human resource journals 'egins almost a decade later& in the mid01990s& !hen .T com anies and uni"ersities 'egin to use the .nternet e/tensi"el) >Calana-i 2& 2002?$ <hen loo-ing for a jo'& the .nternet ma) 'e a source of hel for some& as !e'sites such as .rantalent$com and agahjo's$com in .ran offer free jo' searches and resume osting$ .n recent )ears& jo' recruitment !e'sites ha"e undergone considera'le gro!th and the num'er of jo' see-ers !ho conduct jo' searching o"er the .nternet has increased >Tong 2002?$ This increase ma) 'e due to the added con"enience ro"ided ') e0recruitment !e'sites$ Eo' see-ers are a'le to "ie! multi le o enings and ost their resumes for 'usinesses to "ie! !ithout lea"ing the comfort of their homes$ 14 | P a g e

20recruitment !e'sites are designed as a o!erful medium that 'rings em lo)ers and jo' see-ers together and allo!s them to interact in a fast& efficient& and effecti"e !a)$ 4or jo' see-ers& an e0recruitment !e'site ro"ides a uni(ue o constantl) u dated em lo)ment o em lo)ers$ 4or em lo)ers& e0recruitment deli"ers a con"enient& lo! cost& and efficient solution ') ro"iding direct access to a continuousl) e/ anding data'ase of resumes$ .n general& the recruitment ser"ice ro"ided on these !e'sites is free for the jo' see-ers& !ho can enjo) the ser"ice once the) ha"e 'ecome mem'ers of that !e'site$ .n contrast& em lo)ers t) icall) ha"e to a) a su'scri tion fee in order to ta-e ad"antage of the recruitment ortunit) to e/ lore ortunities through an e/tensi"e data'ase of jo's$ Eo'

see-ers can then ost their resumes online and announce their a"aila'ilit) to otential

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