2

ABO UT US
JTCG understands your needs and delivers results.

4 PROCESS & EXECUTION

Learn our proven processes and unique approach.

6 REpUTATION MANAGEMENT
Helping clients articulate their unique story using the power of words.

8 pOR TFOLIO
A sampling of our identities and creative executions.

10 BRA ND STUDIES
Case studies that deliver return on investment.

22 WEBSITES
Examples of well executed interactive solutions.

24 ANNUAL REPORTS & CATALOGS

Print communications for supporters and consumers.

26 PRINT ADVERTISING
Two seconds to hook your prospect.

28 TRADE SHOW BOOTHS

Stand out in a sea of competitors.

30 OUTDOOR, pACKAGING & pOINT OF pURChASE

Outdoor advertising and products that get noticed.

32 MEET ThE TEAM

Get to know Jacob Tyler.

34 AwARDS & pUBLICATIONS

ABOUT US

Who is Jacob Tyler? Can a creative group be dedicated to measurable results and the design process? Jacob Tyler is the answer to that question. Thats because Jacob Tyler isnt a man or even the sum of decades of experience in advertising and interactive solutions. What we are is a new perspective: one that says an intimate understanding of your business is as important as stunning visuals, and that the right creative tools can make a tidal impact on the marketplace but only if they are pointed in the right direction. Jacob Tyler isnt a person; its the new art of branding personied. Its the idea that your success drives ours, and that companies of all sizes need customized solutions, not off-the-shelf answers. Simply put, were a team of problem solvers who put our talents to work for you.

Jacob Tyler is a Full Service Brand Communication Agency.

FEATURED CLIENTS BY CATEGORY

Arts & Humanities
Arts Center Foundation KPBS San Diego McCallum Theatre Quail Botanical Garden San Diego Aircraft Carrier Museum San Diego Symphony

GPS Fitness La Jolla Sports Club Spa Vela Stroller Strides The Sporting Club Total Woman Gym & Day Spa Tru Health & Wellness

Private Sector
Bluedominoes.com IQ Solutions Lucidiom SITRUS Seating Skyclimber Wind Solutions Written, Inc.

Consumer Goods / Retail

Aeromaster Innovations (Spray Smart) Bux Back Cable for Causes Chef Marcela Coastal Provisions Market COVERPLAY, Inc. Duchateau Floors Gateway Computers Hidden Water Pools JetBed Lamkin Golf Grips Milwaukee Motorcycle Clothing Company San Diego Fence Company This End Up Furniture Vitalyte Watershot XTERRA Wetsuits

Healthcare & Life Sciences

Center for Skin Surgery Custom Pharmaceutical Solutions (CPS) Heidelberg Engineering Ossur Americas MEPS Real-Time Ritter Pharmaceuticals RMA Genetics Safety Syringes, Inc. VWR Scientic Products

Professional Services & Associations

Arc IP Law Anthony Robbins Companies Claudia Walker & Associates Cotman IP Law Group Covenant Investment Capital Foster/Walsh, LLP Global Business Union Kinetic Personnel Group Petit, Kohn, Ingrassia & Lutz Richard Brady & Associates San Diego Association of Realtors Tax Products Group Ticket Kick

Industrial Manufacturing
California Neon Products Flexaust Corporation Flowserve Lortz Manufacturing Pacic Contours Star Prototype Vaillant Solar Systems Valley Metals

Technology
Digital Dimensions, Inc. Network Antics NVelocity Peregrine Semiconductor Qualcomm

Education
Scantron Corporation Thomas Jefferson School of Law North Carolina State University University of North Carolina Point Loma Nazarene University

Media & Entertainment

America Online College Magazine Entertainment Marketing Associates Fox Television Network

Resort & Restaurant

Chilis Restaurant Four Seasons Hotel Las Vegas Four Seasons Residence Clubs Four Seasons Resort Jackson Hole Four Seasons Resort Maui Four Seasons Resort Punta Mita Hilton Gaslamp Lolitas Mexican Restaurants Palazzo Hotel Las Vegas Terranea Resort The Local Restaurant & Bar Trader Vics Venetian Hotel Las Vegas

Financial Services
All Star Title Benet Pro Insurance Services First Bank of Beverly Hills Capital Bank C3 Capital Consulting Company Credit Pro EOS Fund Services Foundation Capital Group, Inc. Loan Genie

Not for Prot

AIGA American Fertility Association Boys & Girls Club of Greater San Diego Catholic Charities of San Diego Hubbs-SeaWorld Research Institute Jewish Community Center Junior Achievement of San Diego National Institute on Drug Abuse MS Society Partnerships With Industry Partnership for Jewish Life and Learning Project Wildlife Ronald McDonald House San Diego Womens Foundation Sister to Sister United Through Reading World Trade Center San Diego Young Entrepreneurs Organization

Health & Beauty / Fitness

Active.com Allstar Fitness American Institute of Health & Fitness Approach Health BE Haircare Bonre Health Cardium Therapeutics Coastal Medical & Cosmetic Dermatology

Travel & Leisure

Jet Air Systems Knight & Carver Marinalife Mondrian International San Diego Super Yacht Association Stan Miller Yachts

Call us at 619.573.1061 or visit www.jacobtyler.com

P R O C E S S & EXECUTION

How we work for you!

Its easy to look at our work and see why so many clients are proud to list us as their agency of record. After all, every website, logo, social media platform, and other design project we touch is a chance to show off what we can do, and our wildly creative team of designers, writers, and branding professionals has set the new standard for weaving together inspiration with functionality. But its our work behind the scenes that turns cutting-edge design and marketing concepts into a reality, online and off. Our research and discovery process is unlike any other you have ever seen; we dont touch a single pixel until we understand your business as if it were our own, and know your strategic goals inside and out. Lots of agencies talk about building relationships. At Jacob Tyler, we deal in protable partnerships.

DISCOVER

INSIGHT

RESEARCH

ANALYZE

Jacob Tyler is a Full Service Brand Communication Agency.

JACOB TYLER OFFERS ThE FOLLOwING SER vICES

Identity / Brand Development
Logos Corporate Identity Stationery Packages Environmental Graphics Packaging Systems Hospitality Branding Brand Style Guide Fundraising Campaigns

Design
Brochures Catalogs Sell Sheets Newsletters Product Labels Point-of-Purchase Displays Trade Show Booths Promotional Posters

Reputation
Media Relations Social Media Outreach Thought Leader Development Messaging and Positioning Media Training Crisis Communications Conferences & Tradeshows Speakers Bureaus Industry Analyst Relations Brand Perception Audits Special Events Customer Communications Internal Communications

Advertising
Campaign Development Brand Strategy & Modernization Marketing Strategy & Planning Competitive Analysis Print Advertisements Billboard & Outdoor Advertisements Direct Mail Campaigns Online Banner Advertisements Search Engine Marketing Hospitality / Nightclub Specic Advertising Copywriting Promotional Emails Budgeting

Interactive
Website Design Social Media Search Engine Optimization Flash Design/Development HTML Email Design E-commerce Development Content & Database Development Usability Studies

CREATE

INVENT

DEPLOY

MANAGE & GROW

Call us at 619.573.1061 or visit www.jacobtyler.com

R E p U TAT I ON MANAGEMENT

General Overview In a world where news has become confusing rather than clarifying, and where cynicism towards new thinking has replaced optimism, we believe that envisioning, believing in and then articulating bold ideas is the right thing to do. At Jacob Tyler Reputation Group that is the work we do for our clients, every day. We believe that every organization has a unique story to tell, and that through effective story telling and precise communication strategies they can create new value for their brand. To achieve these goals, we work with leaders and their teams to imagine and create well-considered storylines and positioning. Working side-by-side with our clients on their toughest challenges and most profound opportunities, we partner with them to envision, build, learn, and generate communication solutions that will create extraordinary brand reputation, awareness and value. We are not a traditional agency. Our executives have spent the majority of their careers as clients, responsible for driving and delivering value for companies ranging from Fortune 10 and Fortune 500 companies to small, newly launched businesses. It is in our DNA to rst think like a client, particularly when it comes to understanding what is required of an effective Communications and PR agency. We have a reputation amongst CEOs and heads of marketing for delivering results by powerfully galvanizing teams to discover their passion, articulate their vision and translate both into viable communication strategies that change the status quo to create new value for their brand reputation.

Jacob Tyler is a Full Service Brand Communication Agency.

Our 3 pillars The EVM Process

Jacob Tyler Reputation Group developed a patent-pending process for the development of a grounded and effective messaging platform designed to equip companies to properly and consistently promote and protect brand messaging. Through the EVM process, teams are walked through a series of well orchestrated meetings in which they are encouraged to engage in the storyline development process by moving past traditional methods of message development and instead focus on the possibilities of greatness by creating a revolutionary brand position. The end result is a company storyline that is unique, promotable and protectable. Heres a brief insight into each component of the process and messaging platform:

REPUTATION

EDUCATE

MOTIVATE VALIDATE

EDUCATE
By identifying what a company believes about itself, its products and its customers, we are able to organize the foundations of story into a signicant point of view that is unique to the company and relevant to its customers. We then coach company spokespersons how to talk about their organizations in a manner that is not only on-target regardless of the audience, but is idea-changing as well. This then moves organizations past ineffective press release thinking when considering their story and enables them to truly create added value for their brand reputation.

VALIDATE
Ideas are wonderful, but they are only ideas unless you have the facts and gures to back them up. Quantitative and qualitative data build relevancy, establish authority and provide information for audiences to apply to their own situations. Knowing how to use this data is a vital step to understanding how to clearly communicate brand value.

MOTI VATE
Messages must create stimulation. Inspiring audiences to act on what theyve heard is the ultimate measurement of a successful story. Discovering the motivational hook and then delivering it consistently builds awareness, interest and loyalty.

WhO h Av E wE wORKED wITh ?

Intuit
Bringing new ideas to market.

ProFlowers.com
Launching a new business from the ground up /creating an entirely new marketspace.

HP / Business Enterprise Group

Brand reinvention and post-acquisition brand integration.

PayCycle
Reinvigorate and drive new awareness.

Pathway Genomics
Brand relevance and new market strategies.

Call us at 619.573.1061 or visit www.jacobtyler.com

pORTFOLIO

Our work at a glance There are a lot of ways to communicate your message into the world, and we can help you with any of them. From websites that reect your companys vision, to brochures and print materials that are hard to look away from, we are masters of the page and screen. We can help you maximize the usability of your online tools, harness the power of social media, and create platforms that take advantage of next-generation mobile devices. We can even show you how to choose the right elements to advance your marketing plan. But to say that Jacob Tyler is a web design company, or an advertising agency, or even a creative group isnt quite right. What we really are is a team that creates results which pieces of the marketing puzzle we ll is all up to you and your bottom line goals.

Jacob Tyler is a Full Service Brand Communication Agency.

2009 Creativity Gold Award Winner 2009 American Graphic Design Award Winner 2010 Hermes Creative Platinum Award

2009 American Graphic Design Award Winner

Call us at 619.573.1061 or visit www.jacobtyler.com

B R A N D STUDY T RAvEL & LEISURE

CLIENT OVERVIEW

TRADER VICS LAS VEGAS

The successful 60-year-old brand and inventor of the Mai Tai was preparing to launch a new restaurant in Las Vegas. Knowing that their current brand perception could not compete in the invigorated Vegas marketplace, Trader Vics came to JTCG to re-brand and re-vitalize their image. JTCG implemented grass roots marketing campaigns, a variety of print collateral including indoor and outdoor signage, magazine ads, food and drink menus, taxi signage and promotional items, and two interactive Websites to create viral market appeal. JTCG was also engaged to name the Trader Vics circular casino bar dubbed HALO.

Key Materials:
Menu Design Restaurant Website Viral Website Viral Video Eblast Logo Development Campaign Strategy

CHALLENGE

SoLUTIoN

2008 Creativity 38 Platinum Award Winner 2008 Bronze Addy Award Winner

10

Jacob Tyler is a Full Service Brand Communication Agency.

2008 Gold Addy Award Winner

www.viciscoming.com

Users can get the recipe to the original Mai Tai, send to their friends, and create their own drink.

Users can put their face on a hula dancer and send to a friend or post to their MySpace page.

www.tradervicslv.com The main Trader Vics Las Vegas site was created to reect the subsidiary Vic is Coming site.

Call us at 619.573.1061 or visit www.jacobtyler.com

11

B R A N D STUDY T RAvEL & LEISURE

CLIENT OVERVIEW

TER RANEA RESOR T

Located in Rancho Palos Verdes, California, Terranea Resort occupies over 100 acres overlooking the Pacic Ocean. By developing the property around four connections (Sea, Nature, History, and Architecture), Terranea has created a truly unique and lavish experience. Jacob Tyler Creative Group was contracted to help the developer brand the resort. We have worked closely with key management to make sure our solutions not only enhance their vision, but address sustainability - all while maintaining a high-end and luxurious product. Our team has developed a full color palette for the resort, ne-tuned an existing logo, developed branding guidelines and developed stationery and collateral packages for the resort. Additionally we created all identity and marketing materials for the resort including in-room collateral, spa identity, golf course branding, and resort advertising.

Key Materials:
Logo / Branding Stationery Sales Collateral In Room Collateral Room Key Package Resort Maps Spa Packaging Spa & Golf Identity Posters Special Event Invite Packages

CHALLENGE

SoLUTIoN

2009 American Graphic Design Award Winner Overall Branding

12

Jacob Tyler is a Full Service Brand Communication Agency.

Terranea Resort Overall Branding Guests at Terranea Resort now receive In-Room collateral including notepads, stationery, envelopes and business cards.

2009 American Graphic Design Award Winner

2009 Creativity 39 Gold Award Winner 2009 American Graphic Design Award Winner

Terranea Resort Hotel Key Packet Guests at Terranea Resort now receive a stand-alone room key package including both keycards and a resort map enclosed in the sleeve.

Terranea Resort Hotel Room Directory Included in the In-Room collateral is the Compendium, which lists the many services and amenities the resort offers.

2009 Creativity 39 Silver Award Winner

Call us at 619.573.1061 or visit www.jacobtyler.com

13

B R A N D STUDY HEALT hC ARE & L IFE S CIENCES

CLIENT OVERVIEW

OSSUR
Ossur is in the business of improving peoples mobility. As a global provider in the non-invasive orthopedics industry, Ossur delivers advanced and innovative technologies in the elds of prosthetics, braces, supports and compression therapy. Jacob Tyler Creative Group was enlisted to enhance their online presence and refresh their American prosthetic print collateral. Inspirational messaging, clean grids, detailed product illustrations and high-end photography resulted in informative and impactful print collateral. Top-notch printing techniques and varnishes complemented the designs and communicated on both a professional and emotional level. After analyzing the current site and creating a comprehensive site map, JTCG was able to reduce the page count by 75%, simplifying site navigation and improving usability. Working with Ossurs team to integrate the site into their existing content management system, JTCG created a comprehensive style guide to be used for both their main and e-commerce sites.

Key Materials:
CIY Brochure Liner Brochure Knee Brochure Posters Package Inserts Ad Campaign Sell Sheets Foot Direct Mailer Global Website

CHALLENGE

SoLUTIoN

2009 Creativity 39 Honorable Mention

14

Jacob Tyler is a Full Service Brand Communication Agency.

www.ossur.com

Users can nd specic prosthetic products and stories to relate to.

Thumbnail images quickly allow users to navigate to specic products.

The Ossur global site utilizes lifestyle images and limits the amount of features in order to direct users properly.

Call us at 619.573.1061 or visit www.jacobtyler.com

15

B R A N D STUDY C ONSUMER GOODS/RETAIL

CLIENT OVERVIEW

LAMKIN GRI PS
Lamkin has been in the business of making golf grips for over 85 years. Over the course of three generations, Lamkin continues to create the most advanced grips on the market. Jacob Tyler Creative Group was tasked to modernize the companys advertising campaign, print collateral and website with the launch of the new 2010 grips. Jacob Tyler developed a new voice for Lamkins 2010 Ad campaign and based it on the classic golng movie, Caddyshack. The ads made a smart correlation to Lamkins new golf grips and famous lines from the movie. The end result was a funny, and memorable campaign that generated buzz among the golng community. These were also converted to animated online ads. In addition, JTCG redesigned their site and built it in a CMS platform with e-commerce components. Now Lamkin can sell direct to the customer.

Key Materials:
Ad Campaign Copywriting Catalog Eblast Brochure Web Ads CMS Website Ecommerce Photoshoot

CHALLENGE

SoLUTIoN

16

Jacob Tyler is a Full Service Brand Communication Agency.

2010 Creativity 40 Silver Award Winner 2010 Hermes Platinum Award

www.lamkingrips.com

A ash driven menu was accompanied with the typical side navigation. This redundancy helps drive trafc into the site.

The product page features a ash tool that zooms into the grip for detailed surface patterns and textures.

Lamkin_CinderellaStory_v2_GolfWeek.indd 1

1/5/10 3:18:01 PM

Lamkin_3GEN_Ad2_v2_GolfWeek.indd 1

12/4/09 11:04:33 AM

The 2010 Lamkin Grips ad campaign focused on giving this family owned business a strong voice that would resonate within the golf community.

2010 Hermes Creative Honorable Mention

Call us at 619.573.1061 or visit www.jacobtyler.com

17

B R A N D STUDY HEALT h & B EAUTY

CLIENT OVERVIEW

STROLLER STRIDES
When founder Lisa Druxman rst approached us, Stroller Strides was just a concept for a start-up company. Beginning in 2001, our team helped get Stroller Strides off the ground, and within just a few years, the company had become a national phenomenon. Starting from the ground up, we focused on creating a unique identity that targeted their core market. By developing a variety of materials from printed collateral to a custom website, we were able to help build a strong and unied brand. Today, Stroller Strides has over 300 franchisees and over 1,200 locations nationwide, and our continued work with them contributes to the companys ability to maintain its top position in the market.

Key Materials:
Logo / Branding Stationery Website eBlast system eCommerce Collateral Materials Media Kit Newsletters Marketing Strategy Web Banners Merchandise

CHALLENGE

SoLUTIoN

18

Jacob Tyler is a Full Service Brand Communication Agency.

www.strollerstrides.com

Stroller Strides utilizes news and press to spread awareness of their programs and their franchise opportunities.

Users can purchase an array of useful mommy items online.

Logos created for the companys pre and postnatal programs.

Merchandise including apparel line.

Call us at 619.573.1061 or visit www.jacobtyler.com

19

W EBSITES

vITALYTE
www.vitalyte.com

ThE SpOR TING CLUB

www.thesportingclub.com

2009 Creativity 40 Honorable Mention Winner

COLLEGE MAGAZINE
www.collegemagazine.com

2008 Creativity 39 Silver Winner

20

Jacob Tyler is a Full Service Brand Communication Agency.

hUBBS-SEAwORLD
www.hswri.org

2009 Creativity 40 Gold Award Winner

LACTAGEN
www.lactagen.com

NIDA HIV : LEARN ThE LINK

hiv.drugabuse.gov

2008 Creativity 39 Silver Award Winner

Call us at 619.573.1061 or visit www.jacobtyler.com

21

AN N UAL RE P ORTS & CATALOGS

hUBBS-SEAwORLD RESEARC h INSTITUTE

Annual Report

SCANTRON COR pORATION

Catalog

22

Jacob Tyler is a Full Service Brand Communication Agency.

UNITED T hROUG h READING

Annual Report

CApITAL B ANK
Annual Report

ThE V FOUNDATION
Annual Report

Call us at 619.573.1061 or visit www.jacobtyler.com

23

P RINT ADV ERTISING

XTERRA wETSUITS
National print ad campaign

TSC_Biz_Ad_1-07

12/12/06

7:34 PM

Page 1

Your Rhythm

RESTORE

SIMPLY

RESOLVE TO BE YOUR BEST THIS YEAR. AT SAN DIEGOS ULTIMATE FITNESS CLUB AND SPA.

June 2009
Tel 310.802.7433
WWW.TERRANEA.COM

The Club 858.552.8000

The Spa 858.713.1866

VISIT OUR WEBSITE AT WWW.THESPORTINGCLUB.COM FOR CURRENT ENTICEMENTS.

8930 University Center Lane At the Aventine San Diego, CA 92122

MENTION THIS AD FOR A COMPLIMENTARY WORKOUT AND SPECIAL DISCOUNTED JOINING RATE. PLUS, JOIN AND RECEIVE A MEMBER JOINING PACKAGE WORTH OVER $400.

ThE S pA AT TERRANEA
Print ad

ThE SpOR TING CLUB

Print ad

24

Jacob Tyler is a Full Service Brand Communication Agency.

200 views of Machu Picchu.

Lucidiom EQ made it easy for me to order
prints, calendars and even a photo book of my trip to Machu Picchu. Everything was done at the store and I had it back to show off to my friends the same day.

My EQ is...

I had no idea it could be this easy!

Whats your EQ?

Visit www.lucidiom.com/myEQ to learn your EQ.
Visit us at PMA Booth #P130

US +1 703.564.3400

UK/Europe +44 (0) 1279 874164

www.lucidiom.com

sales@lucidiom.com

capturing summer funpocket forever flip books that fit in my ..

creating stories that I can flip through.
Lucidiom EQ makes it easy to create a photo book of our summer adventures. I can choose between hard or soft covers and from a variety of sizes. Whether its a picnic at the park, or our trip to the beach, photo books let me

My EQ is...
enjoy

summer vacation personalized gifts.for my mom.

Lucidiom EQ lets me create

My EQ is...
my momshe

a flip book in a few

Lucidiom EQ lets me create

a flip book to share m

minutes that my local store can print, assemble and have ready for me in an hour. I made a few books of my kids for

favorite memories with my family and friends. Availabe in either 4 x4 or 6 x 6, I

can take these amazing flip books

flipping through all of my memories.

Whats your EQ?

summer moments like these forever.

carries them everywhere!

with me wherever I go.

portable photo books to flip through. bringing my pictures to life. sharing my favorite memories.

Visit www.lucidiom.com/myEQ to learn your EQ.

Whats your EQ?

Visit www.lucidiom.com/myEQ to learn your EQ.

US +1 703.564.3400 US +1 703.564.3400 UK/Europe +44 (0) 1279 874164 www.lucidiom.com sales@lucidiom.com

UK/Europe +44 (0) 1279 874164

www.lucidiom.com

sales@lucidiom.com

LUCIDIOM
Print ads created and placed in PMA, PTN, Picture Business and Scrapbook Retailer.

LAMKIN GRIp S

CINDERELLA STORY
Outta nowhere comes the most optimized, multi-functional grip ever conceived. It can be played anywhere, in any playing condition. The N-DURs exclusive dual surface pattern, with revolutionary 3GEN synthetic rubber, combines an elevated level of tackiness with exceptional traction for a distinctively comfortable all-weather grip. Ohhh, we got all of that one!

Ad campaign of a series of 3 placed in various golf industry magazines.

Wanna make sure your next shot is in the hole? Visit our new website at www.lamkingrips.com

Call us at 619.573.1061 or visit www.jacobtyler.com

25

P R I N T C O LLATERAL

MONDRIAN YACh T ChAR TERS

Information brochure

R Tp FEDERAL CREDIT UNION

New member brochure packet

26

Jacob Tyler is a Full Service Brand Communication Agency.

FOUR SEASONS RESOR T p UNTA MITA

Rebranding; resort, restaurant & spa logos; menu design, direct mail, collateral

TERRANEA RESOR T
Meeting and events brochure with inserts

FOUR SEASONS RESOR T p UNTA MITA

Bahia restaurant identity & menu design

HONDA NOR Th AMERICA

Employee training workbook

Call us at 619.573.1061 or visit www.jacobtyler.com

27

TRADESH OW BOOT H S

MEp S
Trade Show Booth

OVER 1,000 PROJECTS COMPLETED EACH YEAR

RAPID PROTOTYPING

RAPID TOOLING

| PRECISION MACHINING |

VACUUM CASTING

Best of the West in China

Offering western clients reliable, high-quality rapid prototyping & manufacturing in China.
Injection Molded Parts (Rapid P20 Steel Tool) CNC Machined Prototype (Show Quality CNC Model) Silicone Rubber Mold (RTV Urethanes)

www.star-prototype-china.com

STAR pROTOTYp E
Trade Show Booth
Star Prototype Trade Show Booth v4

28

Jacob Tyler is a Full Service Brand Communication Agency.

Packaging

Beverage

Materials Handling

Suis optimus frugaliter amputat Pretosius zothecas insectat Apparatus bellis

Suis optimus frugaliter amputat Apparatus bellis Pretosius zothecas insectat

Pretosius zothecas insectat Apparatus bellis Suis optimus frugaliter amputat

Accelerating Production Through Innovation.

For exceptional design and materials, to extraordinary packaging and production, Solus is the place where truly great manufacturing solutions come from.

Accelerating Production Through Innovation.

Mounted Bearings

Chains & MPB

Components & Guiderails

Extrusions

Machine Products

Levelers

Pretosius zothecas insectat Apparatus bellis

Pretosius zothecas insectat Apparatus bellis

Pretosius zothecas insectat Apparatus bellis

Pretosius zothecas insectat Apparatus bellis

Pretosius zothecas insectat Apparatus bellis

Pretosius zothecas insectat Apparatus bellis Products Features Case Studies

PACK EXPO BOOTH 2979. 60x 20

Scale: 1 = 50

floor plan & main elevation

Grid is 1 x 1

12 HEIGHT AREA

4 HEIGHT AREA

NO LOGO ZONE 12 HEIGHT AREA PERMITED

SOLUS
Trade Show environment

LUCIDIOM
40 x 40 Trade Show Booth developed for Photokina in Cologne, Germany.

Call us at 619.573.1061 or visit www.jacobtyler.com

29

O U T D O O R, pACKAGING & p OINT OF pURCh ASE

BE BE vERLY hILLS
Haircare line and branding

ThE S pA AT TERRANEA
Bath products for The Spa at Terranea

30

Jacob Tyler is a Full Service Brand Communication Agency.

AvENTINE
Promotional posters for various businesses at The Aventine in La Jolla, CA

LUCIDIOM
In-store banners and kiosk design

Call us at 619.573.1061 or visit www.jacobtyler.com

31

MEET THE TEAM

Its clich to say that our people make the difference except when its absolutely true. At Jacob Tyler, you are not just going to nd a creative staff you will discover men and women who know their business inside and out, and use that knowledge to help take your business where you want it to go.
LES KOLLEGIAN
CEO / ChIEF CREATIvE OFFICER

For Les, good design is more than a profession; its a passion. He holds a Masters in Communications Design from the University of Baltimore and has more than 18 years of experience designing marketing campaigns. His forward-thinking visions for digital design and technology have provided the creative direction for other interactive media agencies and enabled Les to start his own rm, Jacob Tyler, named after his son. His clients have ranged from start-up companies to Fortune 500 rms, including America Online, Intel, Gateway, Qualcomm, Active.com, Fox Television, Trader Vics and Chilis Restaurants and The American Fertility Association. He currently serves as the Communications Chair on the AIGA Board of Directors in San Diego.

ChARLES VAN VEChTEN

PRESIDENT / ChIEF CREATIvE OFFICE R

Charlie has learned from seventeen years of owning a business that his success is measured only by his clients success. Charlie thrives on partnerships with clients built through careful listening, individualized service and great design. A native San Diegan, he earned a Bachelor of Arts from the University of San Diego and earned a post-graduate degree in graphic design and advertising. Charlie has been active both in the San Diego business and graphic arts communities. He is the immediate past president of AIGA San Diego, the professional association for graphic designers. Twice Charlie received the San Diego Performing Arts Leagues Star Award for his dedication to advancing the arts in San Diego. In 2005 the San Diego Metropolitan Magazine honored Charlie with a 40 under Forty award for young business leaders who have made a positive impact through their work.

TRACY BENELLI

EXECUTI v E v ICE pRESIDENT, STRATEGIC COMMUNICATIONS

Tracy Benelli believes passionately in helping executives and their teams discover their vision and articulate their story. A highly respected and sought after communications strategist who has more than 20 years of experience in brand reputation management for companies ranging from Fortune 10 corporations to entrepreneurial startups, Tracy led global reputation and brand strategies for Intuit, Pathway Genomics, HP, and Proowers. com. She has worked with Scripps Health, The Hartford and MoneyStrands to dene a vision and point-of-view for their businesses. She has led turn-around efforts, cultural change initiatives, executive transition strategies, and new product introductions for consumer technology, business technology, and healthcare organizations. Tracy started by studying the effect of the media on public perception at UC San Diego as an undergraduate, and then broadened her understanding of communications and leadership excellence by earning a Master of Divinity at Azusa Pacic University.

ROBER T BLODGETT

EXECUTIvE vICE pRESIDENT, BUSINESS DEvELOpMENT & CLIENT SERvICES

Robert Blodgett is a highly-energized and focused communications leader with extensive managerial and entrepreneurial experience championing substantial brand and product recognition for organizations ranging from small, private businesses to large public and private companies. He possesses a proven track record for the ability to initiate creative marketing and communications programs delivering immediate and long-term results. Blodgett is grounded by his 18 years in the marketing, investor relations and public relations elds, in both corporate and agency environments. He has managed numerous national branding campaigns for companies of all sizes and descriptions including PayCycle, Pathway Genomics, State Farm Insurance, The Hartford and Intuit Inc. Robert is a graduate of the University of San Diego with a major in Business and minor in Communications. He also earned the esteemed Accredited in Public Relations (APR) designation awarded by the Public Relations Society of America.

32

Jacob Tyler is a Full Service Brand Communication Agency.

JOSE ALONSO
CREATI VE DIRECTOR

ADAM ROOp
AR T DIRECTOR

With over 10 years of experience, Jose offers clients a unique eye for design and craftsmanship. Jose assists with business development and operations, and also management of the creative team. From start to nish, he oversees all aspects of a project to ensure a perfect execution.

As our art director, Adam is in charge of overseeing the day-to-day activities of the art department. He also helps assign tasks and insures each projects creative direction is communicated clearly and effectively.

ADAM jONES
CLIENT SER v ICES DIRECTOR

BRANDON GhIO
p ROjECT COORDINATOR

San Diego native Adam Jones, also known as Jonesy, is Jacob Tylers Client Services Director and a humble musical genius. Jonesy is responsible for overseeing a projects process from concept through production to delivery.

Being our Project Coordinator, Brandon trafcs our internal and external jobs, supports client service efforts, and monitors timelines and time tracking. Moreover, he keeps us on our toes with the hundreds of milestones that oat in and out of our ofce.

AMY CELLAR
SENIOR wEB DESIGNER

COLE MILLER
wEB DESIGNER

Amy brings over 10 years experience in graphic design, web design & development, and ash animation. She is a hybrid of designer and programmer, and enjoys exercising her creative and analytical sides by integrating conception through completion, down to every last detail.

In a previous life, Cole was a minor league baseball player. Now, he is our designer and CMS liaison. His duties include Web design projects, as well as our IT/Web development. In addition, Cole populates and trains clients on our CMS systems and blogs.

KRISTEN LUCCI
SENIOR DESIGNER

RAYMOND ChOU
DESIGNER

Designer by day, AIGA board member by night, Kristen is our resident print design expert. She is responsible for the conceptualization and design of graphic applications such as collateral material, environmental graphics, books, magazines and corporate identities to their completion.

Ray earned his bachelors degree from San Diego State University, won AIGAs Student Portfolio Best of Interactive, and started his career at Jacob Tyler. Ray supports the team by making projects come to life.

TOM KICMOL
SENIOR DE vELO pER

ELIZABETh K IAwA
wEB DEv ELOp ER

Tom is currently Jacob Tylers Senior Developer. Hes developed CMS systems and custom web applications for a variety of clients. In general, Tom is concerned with the site architecture, development, security, operational integrity, system support and maintenance across our IT platforms.

For Elizabeth, beautiful code is just as important as beautiful design. With a wealth of knowledge in internet technology, she currently focuses on PHP and Javascript development and works with many different open source applications that make sites work seemlessly.

MARILYN TAYLOR
S EO DIRECTOR

JOSEph COSTA
EXECUTI vE VICE P RESIDENT SEO D Iv ISION

Marilyn is Jacob Tylers SEO expert. She works with clients to optimize their websites and increase their trafc and online sales. She has also made it a personal mission to rescue hapless website owners from the clutches of false and predatory SEO consultants.

Joe heads the Search Engine Marketing Division and is responsible for the overall growth of the company. Joes passion for SEO, Social Media, and networking has helped to build and motivate the Jacob Tyler SEO team while helping clients to succeed online.

Learn more about our company and meet the entire team at www.jacobtyler.com

Call us at 619.573.1061 or visit www.jacobtyler.com

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AWARDS & P UBLICATIONS

2010 Creativity 40 Gold Award Winner

(Hubbs - Sea World Website)

2009 Creativity 39 Silver Award Winner

(Terranea Resort: Hotel Room Directory )

2010 Creativity 40 Silver Award Winner

(Lamkin Golf Grips Website)

2009 Creativity 39 Silver Award Winner

(College Magazine Website )

2010 Creativity 40 Honorable Mention

(Jacob Tyler Holiday Promotion)

2009 Creativity 39 Honorable Mention

(OSSUR: Liner Brochure, Flex-Foot Mailer, C.I.Y. Brochure )

2010 Creativity 40 Honorable Mention

(Duchateau Floors)

2009 Creativity 39 Honorable Mention

(Peace Love & Open Bar Holiday Packaging )

2010 Creativity 40 Honorable Mention

(Bonre Health)

2009 American Graphic Design Award Winner

(Terranea Resort Overall Branding)

2010 Creativity 40 Honorable Mention

(Jet Bed)

2009 American Graphic Design Award Winner

(The Links at Terranea Golf Course Logo)

2010 Creativity 40 Honorable Mention

(The Sporting Club)

2009 American Graphic Design Award Winner

(The Spa at Terranea Logo)

2010 Hermes Creative Platinum Award

(Lamkin Grips Website)

2009 American Graphic Design Award Winner

(Terranea Resort Key Packet)

2010 Hermes Creative Platinum Award

(The Links at Terranea Logo)

2009 American Graphic Design Award Winner

(American Honda Sales Promotion)

2010 Hermes Creative Gold Award

(Jacob Tyler Holiday Promotion Website)

2009 Hermes Creative Award Winner

(Peace Love & Open Bar Holiday Packaging)

2010 Hermes Creative Gold Award

(Hubbs - Sea World Website)

2008 Addy Gold Award Winner

(Trader Vics Las Vegas Website)

2010 Hermes Creative Honorable Mention

(Lamkin Grips - Copywriting Ad Campaign)

2008 Addy Bronze Award Winner

(Trader Vics Las Vegas Menu System)

2010 HOW Design Award of Merit

(Peace Love & Open Bar Holiday Packaging)

2008 Addy Bronze Award Winner

(Trader Vics Las Vegas Overall Campaign)

2009 Creativity 39 Gold Award Winner

(AIGA San Diego Membership Brochure)

2008 Creativity 38 Platinum Award Winner

(Trader Vics Las Vegas Menu System)

2009 Creativity 39 Gold Award Winner

(The Links at Terranea Golf Course Logo )

2008 Addy Bronze Award Winner

(NIDA HIV: Learn the Link Campaign)

2009 Creativity 39 Gold Award Winner

(Terranea Resort: Hotel Key Packet )

C R EATIVITY 3 9

LO G O lO U N G e VO lU M e 2

LO G O lO U N G e VO l U M e 1

TH e B iG B OOK O F L ayO U tS

C R EATIVITY 3 8

BiG BOOK O F LO G O S 5

GlO bal C O r P O rate I D e N tity 3

MA R K E T SMA R T

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Jacob Tyler is a Full Service Brand Communication Agency.