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Salt Lake REALTOR® June 2008

E Why the Media


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By Dave Anderton

Hit Cons
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In Gr
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he headlines are
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unavoidable. “Melt-
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Sto - Y ea
down For Housing: Why
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The Worst Is Yet To Come,”

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screamed the cover story of a

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recent national magazine with
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a portrait of a red house melting e
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into oblivion. “The Great Amer- ves Fo

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line of another magazine. “Buyer and s


Seller Beware,” warned yet another.
Su For B ank n
g rvi More e a r
As the national media focuses on what Ec ving The L F o
is wrong with America, Utah economist Jeff ono
Thredgold isn’t losing any sleep. mic Outlook
In fact, Thredgold, who runs his own consulting firm and
serves as an economic advisor to Zions Bank, believes the
negativity dominates the economic writing found in the
divide between the media’s take on the U.S. economy and
nation’s bookstores. Books focusing on the demise of
the actual fundamentals has never been greater. America’s
America; the coming debt crisis; the coming oil crisis;
economic opportunities, Thredgold maintains, abound as
and the imminent dominance of China, Europe, or India
much now as ever before.
are far too prevalent.”
“The national media has led millions of Ameri-
cans to believe that the economy is merely
limping along, creating few quality jobs, and
Utah ranked No. 2 in the nation
on the brink of disaster,” Thredgold writes in house-price appreciation in the
in his latest book, “EconAmerica: Why the
American Economy is Alive and Well. “Such fi rst quarter compared to year ago

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Salt Lake REALTOR® June 2008

In an interview with Salt Lake REALTOR®, Thredgold In addition, April’s sales compared to January are up 52
continues to gush optimism toward the U.S. and Utah percent, according to the Wasatch Front Regional Mul-
economies despite soaring energy prices, a global credit tiple Listing Service. In 2007, during the same four-month
d crunch and lagging home sales. period in Salt Lake County, the up tick in sales was just 22
percent. In 2006, it was 38 percent.
ow S a

For instance, Thredgold believes the national media


have done what he calls a “terrible disservice” Thredgold’s optimism is shared by Forbes magazine,
n le s

to the housing industry. “The national media which in April ranked Salt Lake City as one of 10
Tu

story is, ‘Why would you even think about “recession proof ” cities in the U.S. “Though Salt Lake
buying a house right now when you know City’s unemployment rate is rising, it’s still among the
rns

you can buy it cheaper in six months lowest of the country’s 50 largest cities,” the Forbes
or 12 months,’” he said. “In Las Vegas, article said. “A November 2007 report from the U.S.
d/Real E

Miami or San Diego that may be true, Conference of Mayors projected that Salt Lake City
S

but you can’t make blanket statements would be one of the few large cities in the country not
Toxic/W
t i ll

about the whole housing economy.” to suffer a decline in gross metropolitan product from
the mortgage crisis.”
Especially here in Salt Lake City, Thred-
gold said, which continues to outper- And despite talk of a national recession, Utah is still cre-
form the troubled housing markets of Las ating new jobs at a rate of 2 percent, more than six times
S

Vegas, Los Angeles, Miami and Phoenix. the national job growth rate of 0.3 percent. In fact, at the
l

“Our prices didn’t run


i
o

up as high as California,
p
r

Arizona, Nevada and


p i

Our economy is three times the size of


s

Florida,” he said. “Those


e

were the sexy places to build


No. 2 Japan. It is four times the size of
n

and buy real estate because the


thinking used to be that there was No. 3 and No. 4 Germany and China
going to be no end to rising home
prices. Now, all four of those states are in
a recession.” end of the fourth quarter of 2007 the Wasatch Front had
roughly 35,000 unfilled jobs with an average pay of $13.10
And while Salt Lake County has also taken a hit in home
an hour, according to the Utah Department of Workforce
sales compared to last year, the Wasatch Front is doing great
Services. Many of those job vacancies included civil engi-
compared to other states, Thredgold said. In Las Vegas, for
neers, electricians, fire fighters and accounts clerks.
instance, home prices have fallen nearly 25 percent over
the past year. And Thredgold said home prices in Vegas But the good economic news does not mean Utah
could tank another 10 percent to 20 percent before hitting won’t escape the effects of a national housing downturn,
bottom. In contrast, the median home price in Salt Lake according to Nigel Swaby, a Salt Lake mortgage broker.
County dropped 6 percent between last year’s third and Swaby believes the worst is yet to come when it comes to
fourth quarters. Yet, between the fourth quarter of 2007 falling home sales and foreclosures.
and this year’s first quarter, the median price increased 2
“We are no where close to bottom,” Swaby said. “For the
percent. At 5.6 percent, Utah ranked No. 2 in the nation in
next year it’s going to be pretty bad. I don’t think people
house-price appreciation in the first quarter compared to
will get excited about real estate until there are significant
year ago, according to the U.S. Office of Federal Housing
discounts. We’re just not there yet.”
Enterprise Oversight.
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Salt Lake REALTOR® June 2008

A fter five consecutive quarters of posting the


highest rates of house-price appreciation in the
Swaby, who produces his own real estate blog –
www.slcrealestate.blogspot.com – said the Utah housing
nation, Utah fell to the No. 2 spot in this year’s first market has met its match. “It appears 100 percent financing
quarter, according to a May report by the U.S. Office of is the kryptonite of Utah’s housing market as well as the
Federal Housing Enterprise Oversight. other remaining strong markets like those in the Pacific
For the three months ended March 30, Utah home prices Northwest and North Carolina,” one recent posting men-
appreciated 5.58 percent compared to the first quarter of
2007. When compared to the fourth quarter of 2007, Utah
home prices declined slightly at 0.20 percent. economists are
Wyoming saw the strongest house-price appreciation “dialing back dire forecasts.”
of all states at 6.34 percent. California ranked dead
last, with home prices there dropping 10.58 percent.
Besides California, 14 other states (including Nevada,
Florida, Arizona and Michigan) saw home prices fall. tioned. “Over time, buyers, sellers and lenders will adapt.
Three Utah cities made the top 20 list of 292 U.S. cities The high-flying easy lending of the past few years will prob-
showing the highest rates of appreciation. The Provo-Orem ably never come back, but eventually things will even out.”
area was No. 6 at 6.76 percent. Ogden-Clearfield was No.
Historically, Swaby added, Utah has always been high in
9 at 6.64 percent. Logan ranked No. 15 at 6 percent. Salt
foreclosures, bankruptcies and mortgage fraud. And he
Lake City was No. 22 at 5.39 percent. St. George was No.
235, with home prices there dropping 3.65 percent.
agrees with a Pew Charitable Trust report issued earlier
this year which predicts that Utah foreclosures will jump
Nationally, home prices were down 0.03 percent in the to 4 percent over the next two years. Currently, Utah’s
first quarter compared to a year ago and down 0.23
foreclosures are less than 1 percent, according to the
percent compared to the fourth quarter of 2007.
Mortgage Bankers Association. Nationally, the foreclo-
James B. Lockhart, OFHEO director, said the national sure rate is roughly 2 percent.
price declines bring positive and negative news. “For
homeowners and financial market observers, these Thredgold disagrees with the Pew projections when it
declines spell further erosion in home equity levels comes to future Utah foreclosures. But Thredgold is no
and potentially more trouble for mortgage markets,” Pollyanna either. Utah’s housing market, he said, is strug-
Lockhart said. “To prospective home buyers who have gling. And nationally the housing market is in a recession,
been shut out of homeownership because of afford- but the problem remains a financing issue. In March,
ability constraints, these declines may be welcome Thredgold, who was part of a USA Today survey of 50
news, as are continued low mortgage rates.” national economists, agreed with most of his colleagues
that the U.S. was in a recession or would enter one. But
Top 10 U.S. Cities With Highest after stronger than expected GDP growth in this year’s
Rates of House Price Appreciation first quarter and fewer than expected job losses, Thred-
Houma-Bayou Cane-Thibodaux, LA — 11.22% gold changed his mind.
Grand Junction, CO — 9.08%
Wenatchee, WA — 8.02% “The discussion now is that we probably are not going
Austin-Round Rock, TX — 7.74% to have a recession,” Thredgold said. “Almost everybody
Billings, MT — 7.09% expects growth to pick up in the second half of this year.
Provo-Orem, UT — 6.76% Global financial stress is impacting Salt Lake City real
Anderson, SC — 6.73% estate mortgage lending. But in terms of the whole credit
Mobile, AL — 6.64%
issue, the worst is probably behind us. We’ve seen many of
Ogden-Clearfield, UT — 6.64%
Hickory-Lenoir-Morganton, NC — 6.41%
the Wall Street banks and banks around the world write
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Salt Lake REALTOR® June 2008

off tens of billions of dollars in sub prime loans, but we’ve and in 2000 to 2001. Yet the national media tells a consis-
also seen them attract capital from the Middle East and tent story of demise and failure.
raise their own capital.”
“Even when we’re adding jobs in the U.S. economy, the
Thredgold’s view is backed up by U.S. Treasury Secretary national media basically says that they are jobs at Burger
Henry Paulson, who in May said that the worst of the King or McDonalds,” Thredgold said. “They say we are losing
nation’s credit crisis may have passed. And in a sign
that the national media may have overplayed reces-
sion fears, the Wall Street Journal reported in a May The media drives negative news
14th front page story that economists are “dialing
back dire forecasts.” when it’s negative and drives
“A funny thing happened to the economy on its positive news when it’s positive.
way to recession: It’s taken a detour,” the story said.
“That, at least, is the view of a growing number of
economists – including some who not long ago
were saying a recession was all but inevitable.”
all of our good jobs and replacing them with crummy jobs.
Historically, Thredgold argues, U.S. economic growth That’s not true.” To make his case, Thredgold points out that
over the past 25 years has occurred with only a modest the U.S. continues to be the dominant player in seven key
period of economic decline. There have been two mild industries: technology, telecommunications, transportation,
recessions since World War II – one from 1990 to 1991 financial services, energy, entertainment and bio-medicine.

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Salt Lake REALTOR® June 2008

“Our economy is three times the size of No. 2 Japan. It ways. When we’re telling everybody that it’s rosy out
is four times the size of No. 3 and No. 4 Germany and there and there is nothing but great news nobody seems
China,” Thredgold said. “The national media says we to criticize us about that so why the criticism now? The
serve each other hamburgers and trade information with media drives negative news when it’s negative and drives
each other, that we don’t make anything anymore. That positive news when it’s positive.”
is wrong. U.S. production increases
Gates added that it is the job of
every year. We produce more than
we ever have before. We just do it In Utah, the media to be skeptical. "Can we
become too negative? Sure," Gates
much more efficiently.” every sector is said. "But can government leaders,
Chuck Gates, assistant managing real estate brokers and economists be
editor of the Deseret News, believes
doing well too glowing and too pos-
the recent spate of negative head- itive? Certainly. Go sit
lines and books is being driven by down with a REALTOR®.
the national presidential primaries, as candidates
Manufacturing, Those people don’t have
have focused on the nation’s economic ails in surprisingly, is a negative bone in their
attempt to capture votes. body. We, in the media,
doing well. maybe have too many
“It runs in cycles,” Gates said. “I think right now
negative bones.”
we are in a negative cycle. The media works both
Still, Thredgold believes
the media’s fascination with what’s wrong with the
economy clouds the real picture. For instance, the media’s
Top 10 Economic Myths portrayal of a crashing housing market makes it appear
Perpetuated by the National Media the entire economy is crumbling. However, Thredgold
1. U.S. economic growth continues to be substandard.
said, new home construction represents only 4.5 percent
2. We are losing our ability to “make things” in the of real gross domestic product, which is currently valued
economy. We are rapidly approaching a time when at roughly $15 trillion annually.
all we will do is serve each other hamburgers and
“In Utah, every sector is doing well,” Thredgold said.
trade information with each other.
3. We have endured a “jobless recovery” in recent years. “Manufacturing, surprisingly, is doing well. As the U.S.
4. We are losing high-paying jobs and replacing them economy loses manufacturing jobs every month we seem
with low-paying jobs at Wal-Mart and burger joints. to keep adding them. Construction is obviously weak
5. We will be forever dependent on oil-rich nations. right now on the residential side, but the commercial
6. Reducing the capital gains tax rate reduces tax rev- side is strong. We’re adding jobs in professional business
enue… and vice versa.
services, leisure and entertainment, health care and edu-
7. We run a huge trade imbalance with the rest of the
cation. There are 11 major employment sectors in Utah.
world because we are not competitive.
8. Social Security will not be there for our children Until two months ago every sector was adding jobs. Today,
and grandchildren. we have slightly fewer construction workers than we did a
9. As Americans, we have an insatiable appetite for year ago. We have slightly fewer in the information sector.
consumption… We save little for the future. If we’re going to go through a national recession, we are in
10. The stock market is overvalued. pretty good shape here.”
Source: Jeff Thredgold
Dave Anderton is the public relations director for the Salt Lake Board of
REALTORS®.

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