$200,000

CONSULTING & SERVICE BUSINESS

HOW WE BUILT

/WEEK

WHAT IS CONSULTING?
When one person provides professional or expert advice to another.
Websters Dictionary

MYTHS OF CONSULTING
Theyre just a bunch of dudes in suits sitting in meetings all day and working with huge corporations.

' " * " % $ ' ) ( ' & " % $ # " " ! . & $ ' " & ' * ) You have to go to a special school to be a " # , +" consultant.

THERE ARE ALL TYPES OF CONSULTANTS

Productivity Consultant
Fetched 27,600,000 Google search results

Sales Consultant
Fetched 148,000,000 Google search results

Dating Consultant
Fetched 28,800,000 Google search results

Raw Food Consultant

Fetched 3,120,000 Google search results

ANNUALLY, THE CONSULTING INDUSTRY EARNS

$1 Billion

80%

CONSULTING IS PREDICTED TO GROW

BY 2018

83%
2013 2014 2015 2016 2017 2018

HOW CONSULTANTS MAKE HIGH PROFITS:

Very low overhead Minimal fixed costs

RUNG 3

LADDER OF DESIRE

DO IT FOR ME

There are three different types of services sold in the "info" world. All three represent a rung on the HOW ladder of SHOW desire. ME Let's start with the LEAST This time, instead of giving you the manual and saying desirable, which is most commonly o ff ered. RUNG 2 "good luck", he says - "Sure man. Let me show you. Press the
home screen button first ..." This is infinitely more desirable than having someone hand you the owner's manual.

In some cases, the most desirable thing of all is just to have your buddy program the DVR for you so you don't have to mess with it. This is a very easy sale to make.

JUST READ THE MANUAL RUNG 1

Rung 1 is the least desirable thing to offer. This is the equivalent of not knowing how to program your DVR and having someone say, "Here. let me give you the owner's manual. You can read it and do it for yourself."

RUNG 3

Ex. We then architect how everything should fit together and create a build sheet FOR THEM ...which the tech teams use to build the system FOR THEM.

RUNG 2

Ex. In our company, we advise clients on how to create the assets needed to deploy the formula Ryan showed you earlier.

How To Sell This Stuff

Its different from how you see most Internet Marketing done. Its very PROCESS driven (which can be automated.) It is less complex than a traditional sales funnel. It requires human interaction.

BEFORE WE GO FURTHER
Lets set some goals. Record how much you'd like to earn in consulting or service revenue over the next year.
!

Now divide that by 12 to get your monthly income goal. Example:

Yearly goal

$250,000 12 = $20,833
Monthly goal

HOW MANY CLIENTS DO YOU NEED TO GENERATE $250,000?

Obviously, it depends on your pricing structure. Our primary service costs between $15,000 and $20,000 ...depending on complexity. Therefore, wed need anywhere from 13 to 17 clients.

WHERE TO FIND CLIENTS?

Decide what segment of your market will benefit the most from working with you.
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NOTE: The segment you get the MOST and FASTEST results for is likely to pay you the MOST money with the LEAST resistance. ! ! DREAM CLIENT: Successful business with BAD MARKETING.

Wheres The Money?

Example: According to National Floral Marketing Institute, men under 35 spend $30 on flowers for Valentine's Day while men between the ages of 45 and 60 spend 350% more.
!

There's no difference in the flowers. The 350% spike is created by simply targeting the right segment of the market.

HOW TO GET CLIENTS

This model is incredibly easy to operate and maintain compared to traditional "info marketing".
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Remember, we don't need a lot of clients, and we don't have to make a lot of sales in order to be successful.
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If you do demonstrate value during the process Im about to show you, its relatively easy to close deals ...

BUT...

HOW TO GET CLIENTS

This is a very different process than what you're used to.
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You're probably used to seeing "normal" internet marketing promotions like product launches, affiliate promotions, and the "usual" stuff.
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Almost everything you've seen is practically guaranteed to not work if you try it with high end consulting and service offers.

SIGNIFICANCE MODEL
I'm awesome. Look at all my awesome stuff. Look how awesome these other people say I am. If you want to be awesome like me, give me some money. If you don't give me money immediately, the terrorists will win.

WHAT THEY DO

THIS IS THE WORST APPROACH EVER

It's douchey. It doesn't help the client in any way at all. It's all about you (but they only care about them.) It doesn't instill confidence.

 Diego Rodriquez

The amount of money someone is willing to pay you will be in direct proportion to the amount of confidence they have in your ability to get them results.

THE CLIENT CENTRIC MODEL

With this model, we don't really talk about ourselves. We dont brag. We don't use the "typical IM crap." Instead, we demonstrate we can help them by actually helping them. This causes them to pursue us. Instead of the other way around.

THE MECHANICS
TRAFFIC OPT-IN PAGE WITH COMPELLING OFFER IRRESISTIBLE INTRIGUE

OF THE CLIENT CENTRIC MODEL

CLIENT PAYS

COLLABORATIVE

CLOSE OCCURS

PROSPECT QUALIFIES HIMSELF TO YOU

THREE MAIN SOURCES OF TRAFFIC

Facebook PPC LinkdIn PPC Direct Mail

FACEBOOK NINJA STUFF

FACEBOOK NINJA STUFF

FACEBOOK NINJA STUFF

We Have Never Had Such An Incredible Opportunity To Get In Front Of Our Perfect Audience So Quickly And Easily!

GENERATING LEADS
This is the simplest marketing strategy ever.
!

You simply give away a free how to report.

!

Seriously.
!

Everybody does it for a reason.

!

IT WORKS.

But What Do You Give Away?

First thing you want to do it figure out what their biggest desired result is.
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Then you want to bang out a quick report listing the steps they can take to move towards that result.
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Seven Steps To An Amazing Girlfriend

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Five Unusual Ways To Get More Referrals

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How To See More Houses With Less Work.

Simple Process Part 1.

Simple Process Part 2.

EXAMPLES OF HIGH CONVERTING OPT IN PAGES

EXAMPLE #2

QUICK RESOURCES
LeadPages.net
!

Unbounce.com

Surely There Must Be More To This, Yes?

IRRESISTIBLE INTRIGUE
Offer help for free Explain benefits of help Explain why youre offering it for free Eliminate sales fear Create irresistibility and intrigue through extreme risk elimination and reversal. Takeaway Qualify

STEP 1: ! OFFER HELP FOR FREE

Would you like me to give you a plan to double your listings every month for free?

STEP 2: EXPLAIN THE BENEFITS OF YOUR HELP

I'm happy to help you design a custom marketing plan for your territory, identify your perfect target market of prospective home sellers, and show you how to have them coming to you, asking you to sell their houses for them.
!

This way, you'll be able to get more listings ...without having to talk to tire kickers or unrealistic people who want to waste your time.

STEP 3: EXPLAIN WHY YOURE DOING THIS

I offer this service because I am a consultant specializing exclusively in helping luxury real estate agents attract and secure more listings and sales.
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And there's a good possibility your market has a large pocket of underserved luxury homeowners who would be very responsive to the marketing plan Ill be giving you for free.
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And if you find the plan I create for you valuable, you might with to become a client. If this is the case, my rates start at $4,860 per month.
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HOWEVER ...

STEP 4: ELIMINATE SALES FEAR

With that said, please understand that I am not offering you a "sales pitch in disguise."
!

I promise not to pressure you or pester you in any way at all.

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In fact, if you feel I've wasted even one second of your time...

IRRESISTIBILITY AND INTRIGUE + RISK ELIMINATION AND REVERSAL.

If you feel I've wasted even one second of your time, let me know and Ill immediately write you a check for $XXX to compensate you for your time.

TAKEAWAY NON-SELLING
But before we go further, you need to know that I can't help everyone. I can only be of benefit to realtors who are... Well respected in their markets. Willing to advertise. Able to sell the listings I help them get.

QUALIFY
Here's what to do next: Schedule a planning session with me by simply clicking the link below.
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You'll see a form with a few questions about your business and what you're looking to accomplish. Once I have that information, I'll do some market research for you and set up a time to go over it together.

WHAT THIS PROCESS GIVES YOU

A targeted group of highly responsive prospects who know what you have to offer and are literally asking you to help them NOW.
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They would not be asking you to help them if they weren't interested in becoming your client.
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Plus, they are essentially APPLYING to talk to you by answering your questions!

Before we go further, you should know that the Prospect-Getting Method I just showed you is the most low-tech and simple method you can use. I led with this method because its something you can implement now to get results fast. I also have five other ways to generate prospects who specifically ask you to help them and qualify themselves to you.

Now lets talk about converting your prospects into sales.

MY PERSONAL APPROACH

MY PERSONAL APPROACH
My prospects go through the same "Irresistible Intrigue" process I showed you just now. (I offer to tell them how to generate massive profits immediately and offer them $1,500 if they think I've wasted their time. Nobody has ever requested the $1,500.)
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When they request an appointment to talk to me, they fill out a form with some questions.
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Website, list size, last year's sales volume, sales goals, biggest challenge in hitting goals, etc.

MY PERSONAL APPROACH
I only schedule appointments with them after I've read their answers, checked them out, and determined that I can help them.
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Before I ever speak with them, I've already got a general idea of how I'm going to advise them.

THE COLLABORATIVE CLOSE

Remember, these people have asked you to call them. They are very hot leads who need and WANT your help. No cold calling, no surprises, no funny business. You close your sales on the phone or in person by not selling. All you have to do is demonstrate you can help them by actually helping them, and then offering to help them even more. Here's how... (theres actually a scripted structure to follow)

MY PERSONAL APPROACH PHASE I:

COLLABORATIVE BRIDGE BUILDING

Find out where they want to be. Find out where they are now. Ask questions to lead them toward the right steps they need to take. You're basically asking questions to help them see a bridge to take them from where they are to where they want to be.

WHERE THEY ARE

The bridge to get there

WHERE THEY WANT TO BE

COLLABORATIVE BRIDGE BUILDING EXAMPLE:

QUESTIONS AND PROCESS

Do you think there's an opportunity to start selling more to your existing customer base? What do you think they'd like to buy most?

You're at $1M and you want to be at $2M. How many customers are you getting per month right now?

What do you think would happen if we offered that?

COLLABORATIVE BRIDGE BUILDING EXAMPLE

What does your current sales process look like? Do you think it would be more effective if we added some one-click up-sells to your offer? What happens if someone doesn't buy right away? What do you think would happen if we ran a four day cash machine sale automatically to everyone who hasn't bought within the first 5 weeks of your funnel?

MY PERSONAL APPROACH PHASE II:

THE PRESCRIPTION
Based on what you've told me, it sounds like we should generate immediate cash by offering XYZ to your existing buyers It also sounds like we could generate immediate cash by running a 4-Day Cash machine promotion to your unconverted leads. Then going forward you could deploy one-click up-sells in your sales process immediately, and also add a 4-Day Cash machine to your follow up sequence.

MY PERSONAL APPROACH PHASE III:

PRE-CLOSING QUESTION #1
Does this sound like an effective plan to you?

MY PERSONAL APPROACH PHASE IV:

THE CLOSING

Would you like me to help you implement it going forward?

This very same method I outlined to you is what were personally using to generate a $200,000 per WEEK in revenue.

If you'd like us to coach you on how to master our sales and marketing process in your business, certify you as a Funnel Optimization Expert, and teach you how to get clients wed delighted to help you.

We will personally lead you through a 6 week interactive class where we take a deep dive into the inner workings of our proprietary funnel process, certify you as an optimization expert, and show you how to get clients as an optimization consultant.
!

Heres what youd be getting...

fit Maximizers WEEK1 4 Pro Creating The Perfect Lead Magnet WEEK

Deploying And optimizing Return Path WEEK 5 2 Tripwires

WEEK 3 6 Getting Core OffClients er Strategies

PRICE Three payments of $486

Or save $300 and make one payment of $1,158

BONUS 1

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First 10 To Enroll Today Save Even More!
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$10,000 BONUS BONUS 2 Millionaire marketing formulas PRICELESS BONUS BONUS 3 Offline business direct mail swipe file

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