BUSINESS PLAN

Alliance Exports, LLC 8 Calistoga, Irvine, CA 92602 January 1, 0001

Executive Summary Vision Statement Vision statement (e.g. To become a leader in grocery sales within the city of Portland.). Mission Statement Mission statement (e.g. To sell quality groceries for our customers in the northeast communities of the city of Portland while providing a work environment that respects, rewards and motivates its employees.). The Company Company summary for Alliance Exports, LLC. The Product Product summary for Alliance Exports, LLC. The Market Marketing summary for Alliance Exports, LLC. The Competition Competitor summary for Alliance Exports, LLC. Operations Operations summary for Alliance Exports, LLC. Capital Requirements Plan Capital requirements summary for Alliance Exports, LLC.

Business Plan - Alliance Exports, LLC Vision Statement Vision statement (e.g. To become a leader in grocery sales within the city of Portland.). Mission Statement Mission statement (e.g. To sell quality groceries for our customers in the northeast communities of the city of Portland while providing a work environment that respects, rewards and motivates its employees.). The Company Company History Description of company history (if any) (e.g. Bob's Corner Grocery has been in business continually since 1992. In that time Bob's has increased its product line from basic milk-bread-eggs to include many specialty items including spices, vegetables, and fruits that specifically address demand in the local community.). Company Goals and Objectives Goals and objectives of company (e.g. In the next 12 months the company intends to expand into larger facilities with a wider product offering and also to implement a new advertising campaign. At the end of five years the company anticipates gross sales of $550,000 annually.). Company Ownership Structure Ownership structure of company (e.g. Bob's Corner Grocery is owned by Jay Smith as a sole proprietorship. This business model was selected for tax reasons and because of limited risk of liability. For the foreseeable future the company will remain a sole proprietorship.). Company Management Structure Management structure of company (e.g. Bob's Corner Grocery is managed by a hired manager, Jason Thompson.). Management and Ownership Background Experience and training of company owners and principals (e.g. Jay Smith is the owner of Bob's Corner Grocery. Jay Smith has worked for 20 years in the retail grocery business. Before starting Bob's Corner Grocery, he worked for many years

for several national grocery store chains. Recently he also completed a business management certificate at the local technical college.). Organizational Timeline Organizational time line of company (e.g. Remodeling plan for the existing location will be complete by May 1. Funding needs to be in place by June 1 in order to take advantage of the current construction season. Remodeling and renovations will begin June 1 and will be completed by August 15. Bob's Corner Grocery will re-open for business on September 1.). Company Assets Company assets of company (e.g. The current building and land on which Bob's Corner Grocery is leased from Westside Holdings Ltd. Bob's current retail inventory is valued at approximately $25,000. Furnishings and store fixtures are valued at $20,000.). The Product The Product Primary product (e.g. Bob's Corner Grocery product lines include basic milk-breadeggs as well as many specialty items including spices, vegetables, and fruits that specifically address demand in the local community.). Product Patents Patents, trademarks or proprietary rights held by Alliance Exports, LLC, (e.g. Bob's Corner Grocery holds exclusive rights to use the business name "Bob's Corner Grocery".). Future Products Future products of company (e.g. Bob's Corner Grocery is investigating opening one or more new locations around the city within a 10 year timeframe.). Marketing Plan The Target Market Target market for company (e.g. The target market for Bob's Corner Grocery is the local residential district to the east and north. Customers for Bob's Corner Grocery will be families young and old living in the local area.). Location Analysis Business location for company (e.g. The location for Bob's Corner Grocery is central to the target markets of the residential districts to the east and north. Bob's Corner Grocery also benefits from its location near a popular shopping mall.).

Established Customers Established customers for company (e.g. With a reputation for excellent customer service and wide product selection Bob's Corner Grocery enjoys consistent sales from a loyal customer base.). Pricing Pricing strategy for company (e.g. Bob's Corner Grocery has average monthly sales of $75,000 on a profit margin of 30 percent which is typical across the industry.). Advertising Advertising strategy for Alliance Exports, LLC. Competitor Analysis The Competitors Competitors of company (e.g. Two small specialty groceries and one national grocery chain store serve the local market where Bob's Corner Grocery is located. The two smaller specialty shops serve very select markets and do not provide direct competition to Bob's target market. The national chain store currently sells traditional North American products. The national chain store currently holds 90 percent of the target market and is a significant competitor.). Competitor Strategies Competitor strategies for company (e.g. Two of the competitors operate in a niche market. The large national chain grocery is a significant competitor in volume and selection. Through the proposed store expansion, Bob's will build a loyal customer base by providing wider product selections, value and friendly service. In this service oriented market Bob's will engage all employees in the process of providing value and cultivating a loyal customer base.). SWOT Analysis (Strengths/Weaknesses/Opportunities/Threats) Strengths Strengths of Alliance Exports, LLC product or business (e.g. Bob's Corner Grocery enjoys a convenient location in a high traffic retail area and has a strong reputation in the community for quality service and value.). Weaknesses Weaknesses of Alliance Exports, LLC product or business, (e.g. Bob's Corner Grocery is limited in how much it can expand in its current location. If a significant increase in capacity was required in the future then a change of location would be required. Rent at Bob's current location is reasonable but may increase considerably once the current lease expires. Management must plan for a possible location change if necessary.).

Opportunities Opportunities for Alliance Exports, LLC product or business (e.g. If Bob's Corner Grocery continues to be successful then management must plan further expansion in its current location. As reputation builds, Bob's will also plan to open a second location.). Threats Threats that might affect Alliance Exports, LLC venture,(e.g. Bob's Corner Grocery is at risk from other larger competitors moving into or expanding in the local market. Bob's must respond to this threat by building a loyal customer base by providing a good value and selection for its customers.). Operations Daily Operations Daily operations of company (e.g. Bob's Corner Grocery will be open from 8 A.M. to 8 P.M. seven days per week. Daily operations will include keeping the store stocked with fresh inventory and serving customers. Bob's currently has four cash registers installed.). Operational Facilities Operational facilities for company (e.g. Bob's Corner Grocery currently has a 10,000 square foot facility with a 3,000 square foot storeroom. Bob's currently has five cash registers installed with room for three more using the existing layout. Bob's also has a 20,000 square foot parking lot which is expected to be ample.). Staffing Staffing requirements for company (e.g. Bob's Corner Grocery has one full-time manager and staff of five full-time cashiers and five part-time clerks working various shifts. Bob's also employs one full-time bookkeeper.). Suppliers Suppliers for company (e.g. Bob's Corner Grocery currently works with several local food wholesalers for its produce and with a local bakery for its baked goods. Meat products will be sourced from several local and regional butchers. Bob's is working to establish strong ties with local suppliers while also ensuring that a positive relationship exists with alternate suppliers in order to minimize potential shortages.). Capital Requirements Plan Capital Requirements Company capital requirements (e.g. Bob's Corner Grocery requires $150,000 to complete the expansion and renovation of the existing building. In addition, Bob's requires $100,000 to cover any additional expenses where initial demand fails to

meet the costs related to increased staffing and inventory. Bob's will provide $100,000 to cover overall costs. Net Capital Requirement: $150,000.). Capital Repayment Plan Company capital repayment plan (e.g. All debt obligations related to this expansion will be repaid within five years. Capital contributed by the owner will be considered 'capital contributions' and will not be repaid.).

Alliance Exports, LLC Projected Income Statement For the year ending the 1st day of January: (US Dollars) 2012 Revenues: Gross Sales: Cost of Goods Sold: Gross Profit: Expenses: Sales and Marketing Research and Development Insurance Legal and Professional Services Bookkeeping Rent Utilities Repairs and Maintenance General Office Entertainment Licenses Salaries and Benefits Bank Fees Interest Miscellaneous Expenses Total Expenses: NET INCOME (Before Tax): 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $0

Alliance Exports, LLC Projected Cash Flow Statement (Indirect) For the year ending the 1st day of January: (US Dollars) 2012 Cash Flows from Operations: Net Income Depreciation Change in Accounts Receivable Change in Inventory Change in Supplies Change in Prepaid Insurance Changes in Other Current Assets Change in Notes Payable (due within one year) Change in Accounts Payable Change in Wages Payable Change in Payroll Taxes Payable Change in Interest Payable Change in Income Taxes Payable Changes in Other Current Liabilities Net Cash From Operations Cash Flows From Investing: Changes to Plant, Property or Equipment Changes to Long Term Investments Dividends Received Net Cash From Investing Cash Flows from Financing: Proceeds from Issuing New Stock/Bonds Payments to Repurchase Stock/Bonds Investment by Owner Dividends Paid Change in Notes Payable: (due after one year) Net Cash From Financing Net Change in Cash and Equivalents Cash and Equivalents, beginning 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0

0 0 0 0 0 0 0 0

Cash and Equivalents, ending

Alliance Exports, LLC Projected Balance Sheet For the year ending the 1st day of January: (US Dollars) 2012 ASSETS Current Assets: Cash and Equivalents Marketable Securities Accounts Receivable Inventories PrePaid Expenses Total Current Assets: Fixed Assets: Buildings Equipment Office Furnishings and Fixtures Computers and Software Accumulated Depreciation Total Fixed Assets: TOTAL ASSETS: LIABILITIES Current Liabilities: Bank Advances Accounts Payable Dividends Payable Income Taxes Payable Deferred Income Taxes Total Current Liabilities: OWNERS' EQUITY Contributed Capital Additional Capital Retained Earnings Total Owners' Equity: TOTAL LIABILITIES & EQUITY:

0 0 0 0 0 0

0 0 0 0 0 0 $0

0 0 0 0 0 0

0 0 0 0 $0