Career Launcher

CHAPTER I
INTRODUCTION
1.1 BACKGROUND
Education market is now thriving on the back of the workforce proving itself equal
to their counterparts elsewhere in the world in productivity. Given the
predominantly young population, the education market is bound to accelerate
rapidly. The much sought after Indian workforce that has propelled India to the
top of several global competitive indices is not only attracting prospective
employers to the country but also the education system behind this workforce is
now driving a prolific education market. It seems to be a boom time for the
education industry in India as the concept of business through education catches
up with the Indian market. And management stream seems to the most popular
flavor of education for the graduates in India. MBA education has gained enough
momentum in the past decade and following facts prove this point
No of MBA colleges: More than 100 reputed colleges
Total seats available: More than 70,000 seats in both CAT & MAT and other
competitive exams.
No of candidates sitting for various MBA entrance examination –
-In the year 1998-50000
-In the year 2008-270000
And estimated number of students, appearing for CAT – 2009 will cross 3.5
lakhs.
This sharp spurt in the growth of MBA colleges has a reason. There are a lot of
advantages to an MBA graduate- salary wise and growth wise. On one hand
there is little scope of research projects in various post graduate courses, full with
rot learning, while on the other hand a management education enables to provide
many practical aspects of the business. These courses provide students a good
business sense that helps them to provide a strategic direction to a business and
APRIL 2008 TO JUNE 2008 1

sometimes cultivate the spirit of entrepreneurship among them. All in all
management courses provide a holistic approach in planning and executing
strategies.We often come across various success stories of the students after
doing MBA, IIM getters being at the limelight in media as they complete their
courses and get handsome packages. Living standards, social esteem, better
employment avenues, multiple functional roles which are not possible in a
technical course adds further glamour to a post MBA life. All these reasons
corresponds for a fierce competition amongst students to grab a seat in one of
the good business schools of the country. And many educational societies are
leveraging this opportunity by introducing at least one B- School in the list of
colleges run by them. Thus the colleges providing a degree in the field of
business management are also mushrooming with a fast pace.
But the first step towards success for any aspiring manager starts from
preparations to crack the entrance examinations to reach up to the dream MBA
College. Since there are currently a lot of players in the market providing these
preparations/training services, students are often confused, where to go. The
current project is aimed at studying all the parameters of the services provided to
the students and analyzing the factors responsible for good performance of the
institute in a particular locality.
1.2 SCOPE OF THE PROJECT

As the growth in colleges providing a diploma/degree in management as well as
in the number of students applying for these courses has been tremendous in the
past decade, there is a cut throat competition for the seats in the elite institutions
in the country. Further the awareness spread through various media sources
such as news channels, internet, and counseling session’s etc. result in fuelling a
desire to crack the entrance examinations for these prestigious colleges, in a run
to get a better life. This results in providing a further boost to the number of
trainers, as well as the already increasing number of students. These different
players have various kinds of offerings for the students in reference to the
courses. They provide the students a wide variety of courses to choose from

ranging from duration of around 18 months to as small as 4 months. The brand
image for each of the players differs in different regions of the country and it
makes the decision more complicated; which one to join? As a result students
are often confused where to go and most of the times base their decision on
factors such as convenience, presence of friends, recommendations by relatives
etc. This project is undertaken with an intention to study the various parameters
of service delivery in the Meerut region and to collect feed back of the students
with a particular reference to Career Launcher, Meerut center. This may provide
the researcher an idea about what is expected by the students or what is
promised to them before taking admissions and what really is delivered after they
have enrolled. The study may provide some guidance to the students to base
their decision of enrollment and may also prove as an eye opener for Career
Launcher Meerut to improve or modify their service delivery.
1.3 INTRODUCTION OF CLIENT

Career Launcher India Limited (CL) is an education service provider in Asia with
presence in over 130 locations across India, Middle East and the United States.
CL provides test-prep education to enable school and college students gain
admission to professional courses. It is also actively involved in the field of
mainstream education, mainly through its growing network of play schools and
secondary schools. Ananda, CL's playschools, and 'Indus World School', its K12
schools, are CL's extension into mainstream education along with business
school 'Indus World School of Business'. Skill School, is Career Launcher's
venture into formal vocational and skill education, that aims at employability
enhancement of the Indian workforce.
The company also runs a publication unit which takes care of two magazines.
‘Management Compass’, is aimed at undergraduate students, aspiring to enter

the corporate world by making it to a B-school of repute. ‘Educare’ aimed at
students of classes VIII to XII. It claims to be highly beneficial for clearing
confusion about what stream to choose after class X or what subjects to choose
in college. The company also provide career advisory services through its
product – Futuremap, a career guidance program which helps students of Std. IX
to XII choose a career best suited for them on the basis of their aptitude,
personality and interest.
The major competitor of Cl are T.I.M.E,IMS, PT etc.The Test Preparation division

provides guidance and test-prep services to school students as well as students
leaving college and aspiring to take up graduate professional courses in India or
abroad.
• MBA
• BBA
• Engineering
• Law
• GMAT
• GRE
• Hotel Management
• PG Medical
• Maharashtra SSC
• Personality Development Program
This project will only envisage the MBA Entrance Preparation program of Career
Launcher only in Meerut region.
1.4 OBJECTIVES
Analysis of the gap between expectations of students preparing for MBA
Entrance examinations and actual delivery by Career Launcher Center in
Meerut

Sub-Objectives:
i. To find out expectations of students preparing for MBA

entrance examinations in terms of academics,
infrastructure and support services and prices provided
by the Institute
ii. To find out the perception of students for Career
Launcher as a brand in Meerut
iii. To find out actual delivery of services by Career Launcher
in Meerut
iv. To compare the delivery of services among other similar
Institutes in Meerut with Career Launcher Meerut center
Operational Definitions
a) Academics: material, faculty, classroom environment, discipline
b) Infrastructure: online facility, building location, classrooms, library facility,

counseling space, air conditioning, parking facility, availability of
electricity/back up & water, rented/owned premises, availability of
computers
c) Support services: full time faculty, doubts clearing, online student

system, attitude of faculty and staff with students, pdp- gd/pi, guest
lectures
d) Perception: Perception is a process by which individuals organize and

interpret their sensory impressions about the real estate property in order

to give meaning to their choices and preferences towards a residential
property.
1.5 RESEARCH DESIGN
1.5.1 SECONDARY DATA
Websites Visited:
Articles:
1.5.2 QUALITATIVE RESEARCH
Primary data:
Certain students were contacted before the commencement of the research
project about their problems in taking a decision.
1.6 DATA COLLECTION DESIGN

Type of survey: Mall Intercept survey – respective colleges/Schools/Institutes in
Meerut were visited to collect the information about the project. The Mall
Intercept survey was chosen because of the following reasons:
High flexibility of data collection: The investigator had to interact with the
respondents present at , so that the questionnaire can be administered without
any complexity of difficulty
Diversity of questions: there was moderate variety of questions to be asked

from the respondents.
Sample control: mall intercept survey was helpful to reach the specified
units/respondents effectively and efficiently.

Quantity of data: A high amount of data was required regarding expectations
and actual delivery of services.
Errors in data collection design:
There were a few questions like the date of commencement of the project that
were not required for analysis.
1.7 DATA COLLECTION FORMAT
Questionnaire
The questionnaire designed for the research used the following approach:
• Non - disguised method i.e. the respondents were aware of the purpose of
the survey.
• Semi-structured questionnaire format with both open-ended and close-
ended questions. Closed-ended questions were used to get information on
amenities present in a project, prices and the inventory available for
future. while, open-ended questions were used to record the perceptions
of the builders
1.8 SAMPLING DESIGN
Eligible respondent:
Students enrolled in various coaching institutes providing training for MBA
entrance examinations and some students deemed to be serious aspirants for
MBA colleges but not yet enrolled in any institutes.
Target Population

For this project, the target population is undergraduate students studying
different courses in various colleges in Meerut city.
Sampling Frame
No database or sampling frame was present before the commencement of the
project. Thus the researches would create a database himself during the course
of project.
Sampling unit
Various colleges in Meerut City and different institutes providing coaching for
MBA entrance examinations.
Sampling element
The individuals who would give appropriate responses to the questionnaire would
be the sampling element. In this project the responses were taken from students
who are currently enrolled in a particular institute as well those who are serious
aspirants for MBA course and are willing to join anyone of the existing players in
Meerut.
Sampling Technique
No sampling technique was used for obtaining the details of the projects in CL. It
was actually a census survey.
Sample Size – Sample size refers to the no. of sampling units to be

included in the study. For this project the sample size was 93.
1.9 FIELD-WORK DESIGN

Duration:45 Days
Locations covered:Meerut
Field work:
6 teams of 2 investigators each were deployed for the field work. Each of
the team have visited around 20 projects to ascertain whether a project
has any availability of flats and if flats are available then what are details
like name of the project, builder or developer, type of flats available, area
of the flats, price per square feet and amenities.
Training:
Duration: 45 Days
Place: Meerut Branch
Trainer: Mr.Vikrant Jawla
Field Work:
Duration: 30 days
Areas covered: Meerut
Pre-fieldwork Activities:
Making phone calls, fixing appointments
Visits to the Schools, Colleges , Coaching Institutes.
Problems faced during the field work:
Nonresponse error

Research Questions
Dear Friends,
I am doing a research on Career Launcher Meerut Centers, in partial fulfillment of
my MBA Degree course at NIILM-CMS, New Delhi. The objective of this
research is to find the gap between what is promised and what is delivered at

Career Launcher Meerut centers. I request you to read the following statements
carefully and respond to options that follows :
Note : comments oral brief for examples
Study material:-
Q1 The study material provided by CL is sufficient.
5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree
□ □ □ □ □
Q2 The study material in CL is relevant for all MBA entrance examination
□ □ □ □ □
Q3 The online support provided by CL is better than any other institute.
□ □ □ □ □
Q4 test conducted by CL time to time are very helpful.
□ □ □ □ □
Comments: ……………………………………………………………………………….
……………………………………………………………………………………………..
……………………………………………………………………………………………..
……………………………………………………………………………………………..
Faculty:-
Q5 The faculty in CL have strong knowledge of their subject.
5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) strongly Disagree
□ □ □ □ □
Q6 the faculty in CL carry friendly, and motivational attitude.
□ □ □ □ □
Q7 I believe that faculty in CL maintain discipline in their class.
□ □ □ □ □
Q8 I agree in CL faculty are always available for help & give adequate personal attention.

□ □ □ □ □
Q9 I believe that the faculty in CL do not always stick to book.
□ □ □ □ □
Comments: ……………………………………………………………………………….
……………………………………………………………………………………………..
Infrastructure:-
Q10 I believe that the centers are easily accessible by public/private transport
□ □ □ □ □
Q11 The class rooms in CL is spacious and have good seating arrangement.
□ □ □ □ □
Q12 The classroom conditions in CL are good for studies
□ □ □ □ □
Q13 I believe the Computer lab facility given by CL will help me to score more marks in entrance
exam.
□ □ □ □ □
Q14 I believe that the collection of books in library is good
□ □ □ □ □
Comments: ……………………………………………………………………………….
……………………………………………………………………………………………..
……………………………………………………………………………………………..
……………………………………………………………………………………………..
MARKETING ACTIVITIES:-
Q15 I believe CL brand in more visible in Meerut as compared to other similar brands

□ □ □ □ □
Q16 I believe that CL organizes various promotional activities in Meerut city:
□ □ □ □ □
Q17 I believe that CL brand image is very strong in Meerut
□ □ □ □ □
Comments: ……………………………………………………………………………….
……………………………………………………………………………………………..
……………………………………………………………………………………………..
……………………………………………………………………………………………..
OVERALL SATISFACTION :-
Q18 After joining CL my satisfaction level has been fulfilled.
□ □ □ □ □
Q19 After enrolling in CL I will recommend my friends/relatives to join CL.
□ □ □ □ □
Comments: ……………………………………………………………………………….
……………………………………………………………………………………………..
……………………………………………………………………………………………..
GENERAL INFORMATION
NAME DATE
Please tick the appropriate option:
GENDER: MALE FEMALE

ENROLLED IN CL :
YES
NO
EMAIL ID CONTACT NO.
COLLEGE And YEAR
Proposed Questionnaire by Me:

STUDENTS’ PERCEPTION
Study material:-
Q1 The study material provided by CL is sufficient.
1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
□ □ □ □ □

Q2 The study material in CL is relevant for all MBA entrance examination
□ □ □ □ □
Q3 The online support provided by CL is better than any other institute.
□ □ □ □ □
Q4 The study material is very step by step suited for intellectual level of all kind of students.
□ □ □ □ □
Q5 test conducted by CL time to time are very helpful.
□ □ □ □ □
Faculty:-
Q6 The faculty in CL have strong knowledge of their subject.
□ □ □ □ □
Q7 the faculty in CL carry friendly, and motivational attitude.
□ □ □ □ □
Q8 I believe that faculty in CL maintain discipline in their class.
□ □ □ □ □
Q9 I agree in CL faculty are always available for help.
□ □ □ □ □
Q10 I believe that the faculty in CL do not always stick to book.
□ □ □ □ □
Infrastructure:-
Q11 I believe that the centers are easily accessible by public/private transport
□ □ □ □ □
Q12 CL has taken care of parking facility at the respective centers
□ □ □ □ □

Q13 The classroom in CL are spacious and have good seating arrangement.
□ □ □ □ □
Q14 The classroom conditions in CL are congenial for studies
□ □ □ □ □
Comments:
Q15 CL has full back up of electricity
i) in classrooms
□ □ □ □ □
ii) in computer labs

□ □ □ □ □
Q16 I beleive the lab facility given by CL will help me to score more marks in entrance exam.
□ □ □ □ □
Q17 I believe that the books available in library are always avaible.
□ □ □ □ □
MARKETING ACTIVITIES:
Q18 I believe CL brand in more visible in Meerut as compared to other similar brands
□ □ □ □ □
Q19 I believe that CL organizes various promotional activities in Meerut city:

□ □ □ □ □
Q20 I believe that CL brand image is very strong in Meerut

□ □ □ □ □
OVERALL SATISFACTION
Q21 After joining CL my satisfaction level has been fulfilled.
□ □ □ □ □
Q22 After enrolling in CL I will recommend my friends/relatives to join CL.

□ □ □ □ □
SURVEY FINDINGS
Study material:-
STUDENTS PERCEPTION ON VARIOUS PARAMETERS:

Out of total sample of 93 students the survey results state that around 11% of the
total number of students is very confident on the study material provided by CL to
all students. Maximum (62) students are confident and believe that the study
material is sufficient. However 15% are of the opinion that study material is not
the only important factor for success in entrance examinations and they do not
differentiate between CL’s study material and that of other similar institutes.
6% of the total number of students believes that CL material is not enough to
prepare for MBA Entrance Examinations and they do feel the need for external
material. A very small fraction of students (1%) strongly disagree that CL material
is not enough to prepare from and they will definitely go for some other external
material.
Looking at tables 2 (a) and table 2 (b) – separate data for boys and girls
respectively, we can ascertain that the survey data for these two tables follows
the same trend as is in Table 2
The boys to girls ratio on this parameter was found to be 1.9.
TABLE 1 STUDENTS' PERCEPTION ON STUDY MATERIAL
Strongly agree 10 11%
Agree 62 67%
Neutral 14 15%
Disagree 6 6%
Strongly disagree 1 1%
TABLE 1 (a) BOYS'

PERCEPTION STUDY TABLE 1 (b) GIRLS'
MATERIAL PERCEPTION FOR STUDY
MATERIAL
1 Strongly agree 4 13%
Agree 5 47% 2
1 Agree 1 66%
Neutral 0 31% Neutral 6 19%
Disagree 1 3%
Disagree 0 0% Strongly APRIL 2008 TO JUNE 2008 18
Strongly disagree 2 6% disagree 0 0%
3 1 3 1
TOTAL 2 00% TOTAL 2 00%
STUDENTS’ PERCEPTION ON RELEVANCE OF STUDY MATERIAL

total number of students is very confident on the study material provided by CL to
all students. Maximum (48) students are confident and believe that the study
material is relevant. However 23% are of the neutral opinion that study material is
neither relevant nor irrelevant factor for success in entrance examinations and
they do not differentiate between CL’s study material and that of other similar
institutes. These students may be primarily preparing for some specific
examinations and may have responded to this question only in the light of these
specific examinations.
Conclusion note: MAT & UPTU less difficult and syllabus
11% of the total number of students believes that CL material is not relevant
enough to prepare for all MBA Entrance Examinations and they do feel the need
for external material. However nobody amongst all students feel that the material
is highly irrelevant for all MBA Entrance Examinations.
the same trend as is in Table 2.
TABLE 2 STUDENTS' PERCEPTION ON RELEVANCE OF STUDY MATERIAL
Agree 48 52%
Neutral 23 25%
Disagree 11 12%
TOTAL 93 100%
TABLE 2 (a) BOYS' PERCEPTION TABLE 2 (b) GIRLS'

ON RELEVANCE OF STUDY PERCEPTION ON RELEVANCE
MATERIAL OF STUDY MATERIAL
Strongly agree 7 11% Strongly agree 4 13%
3 1
Agree 0 49% Agree 9 59%
1 Neutral 5 16%
Neutral 7 28% Disagree 4 13%
Disagree 7 11%
Strongly disagree 0 0% 3 1
6 1 TOTAL 2 00%
TOTAL 1 00%

STUDENTS’ PERCEPTION ON ONLINE SUPPORT PROVIDED BY CL
total number of students is very confident about online support provided by CL to
its students. Maximum (52%) students are confident and believe that the online
support provided by CL is better than that provided by any other institute.
However 25% are of the neutral opinion about the online support provided by CL.
5% of the total number of students disagrees and another 4% strongly disagree
with the belief that CL online support is better than that provided by any other
player in the business.
Note: the perception of the students is based on their evaluation of the
websites of various players in the business or they may have a
friend/relative enrolled in another institute or the themselves may be
registered for online facilities provided by other institutes.
the same trend as is in Table 3.
TABLE 3 STUDENTS' PERCEPTION ON ONLINE SUPPORT

Agree 48 52%
Neutral 23 25%
Disagree 5 5%
TOTAL 93 100%

TABLE 3 (a) BOYS' PERCEPTION
ON ONLINE SUPPORT
1
3
Agree 1 51%
1
Neutral 1 18%
Disagree 5 8%
6 1
TOTAL 1 00%
TABLE 3 (b) GIRLS'
PERCEPTION ON ONLINE
SUPPORT
Strongly agree 2 6%
1
Agree 7 53%
1
Neutral 2 38%
Disagree 0 0%
3 1
TOTAL 2 00%

STUDENTS’ PERCEPTION ON TESTS CONDUCTED BY CL TIME TO TIME
total number of students agree and next 56% strongly agree with the statement
that the tests conducted by CL are very useful for the preparation. However 12%
are of the neutral opinion about the tests conducted online support provided by
CL.
with the statement that the tests conducted by CL are very useful for the
preparation. CL online support is better than that provided by any other player in
the business.
TABLE 4 STUDENTS' PERCEPTION ON TESTS CONDUCTED FROM TIME TO TIME

Agree 52 56%
Neutral 11 12%
Disagree 3 3%
TOTAL 93 100%

ON TESTS CONDUCTED FROM
TIME TO TIME
1
3
Agree 3 54%
1
Neutral 0 16%
Disagree 0 0%
6 1
TOTAL 1 00%
TABLE 4 (b) GIRLS'
PERCEPTION ON TESTS
CONDUCTED FROM TIME TO
TIME
1
Agree 9 59%
Neutral 1 3%
Disagree 3 9%
3 1
TOTAL 2 00%
Faculty:-
STUDENTS’ PERCEPTION ON FACULTY:
total number of students agree and next 42% strongly agree with the statement
that the faculty in CL have a strong knowledge in their respective subjects. These
students seem to be quite satisfied with the faculties in CL and are hopeful that
they will certainly help them crack various competitive examinations.

However 16% are of the neutral opinion about the faculties in CL. These are
the students who are either not able to judge the faculties’ caliber or they
don’t want to comment on the faculties knowledge.
with the statement that the faculties teaching in CL are not very competitive and
helpful for the preparation.
TABLE 5 STUDENTS' PERCEPTION ON TESTS CONDUCTED FROM TIME TO TIME

Agree 39 42%
Neutral 15 16%
Disagree 5 5%
TOTAL 93 100%

ON CL FACULTY
2
2
Agree 5 41%
Neutral 8 13%
Disagree 5 8%
6 1
TOTAL 1 00%
TABLE 5 (b) GIRLS'
PERCEPTION ON CL FACULTY
1
1
Agree 4 44%
Neutral 7 22%
Disagree 0 0%
3 1
TOTAL 2 00%

STUDENTS’ PERCEPTION ON CL FACULTIES’ ATTITUDE
total number of students agree and the next 40% strongly agree with the
statement that the faculty in CL carry a friendly and positive attitude towards their
students. Also these students feel that the faculties highly motivate students to
come out of the exams with flying colours.
The students feel that with such a friendly and positive attitude helps
• Establishing a good rapport between the student and faculty
• Maintaining a positive learning atmosphere in the classrooms
• Remove any kind of hesitation in the students while clearing doubts
• Students to perform well and give in their cent percent efforts in
examinations
However 14% are of the neutral opinion about the attitude of faculties in CL. To
these students, probably the attitude of a faculty does not make any difference
while preparing for examinations. Another probability may be that these students
do not want to comment on the faculties’ attitude in CL
with the statement that the faculties teaching in CL carry a friendly and positive
attitude. However there was not any example or case put forth by such students
during the survey.
TABLE 6 STUDENTS' PERCEPTION ON CL FACULTIES' ATTITUDE

Agree 37 40%
Neutral 13 14%
Disagree 4 4%
TOTAL 93 100%

ON CL FACULTIES' ATTITUDE
2
2
Agree 8 46%
Neutral 7 11%
Disagree 3 5%
6 1
TOTAL 1 00%
TABLE 6 (b) GIRLS'
PERCEPTION ON CL
FACULTIES' ATTITUDE
1
Agree 9 28%
Neutral 6 19%
Disagree 1 3%
3 1
TOTAL 2 00%

STUDENT’S PERCEPTION ON FACULTIES DISCIPLINE IN THEIR CLASSES
total number of students strongly agree with the statement that the faculties
maintains discipline and decorum in classrooms. While a majority of the students
(43%) agree with this statement. These students also feel that maintaining
discipline and decorum is an important attribute for effective learning.
However 18% are of the neutral opinion about the faculties in CL. These may be
the students who either do not bother about what is happening in the classroom
or do not want to comment on the discipline part.
with the statement that the faculties teaching in CL are successful in maintaining
discipline and decorum in the classrooms. Some cases regarding this point were
reported during the survey.^
the same trend as is in Table7
TABLE 7 STUDENTS' PERCEPTION ON CL FACULTIES' DISIPLINE IN THEIR

CLASSES
Agree 24 43%
Neutral 17 18%
Disagree 9 10%
TOTAL 93 100%
TABLE 7(a) BOYS' PERCEPTION

ON CL FACULTIES' DISIPLINE IN
THEIR CLASSES
1
2
Agree 5 41%
1
Neutral 1 18%
Disagree 7 11%
6 1
TOTAL 1 00%
TABLE 7(b) GIRLS'
PERCEPTION ON CL
FACULTIES' DISIPLINE IN
THEIR CLASSES
1
Agree 5 47%
Neutral 6 19%
Disagree 2 6%
3 1
TOTAL 2 00%

STUDENT’S PERCEPTION ON FACULTIES HELP & PERSONAL ATTENTION
TOWARDS STUDENTS
total number of students strongly agree with the statement that the faculties
maintains discipline and decorum in classrooms. While a majority of the students
(46%) agree with this statement. These students are happy with the way the
faculties attend them and offer help on various academic and non academic
issues within the center. Some cases regarding this point were reported during
the survey.^

However 16% are of the neutral opinion about the faculties in CL. These may be
the students who do not feel the need of interacting with faculties outside the
classroom and thus do not bother about any help from the faculties or do not
want to comment on the issue.
with the statement that the faculties teaching in CL do not provide any kind of
help to the students on various academic and non academic issues.
TABLE 8 STUDENTS' PERCEPTION ON CL FACULTIES' HELP

Agree 43 46%
Neutral 15 16%
Disagree 4 4%
TOTAL 93 100%

ON CL FACULTIES' HELP
1
3
Agree 5 57%
Neutral 8 13%
Disagree 3 5%
6 1
TOTAL 1 00%
TABLE 8(b) GIRLS'
PERCEPTION ON CL
FACULTIES' HELP

1
Agree 8 25%
Neutral 7 22%
Disagree 1 3%
3 1
TOTAL 2 00%

STUDENT’S PERCEPTION ON FACULTIES NOT STICKING TO BOOKS:
total number of students strongly agree with the statement that the faculties do
not stick to the books strictly and also provide various short cut methods,
strategies or techniques that are not present in the books. While a majority of the
students (52%) agree with this statement. These students are pretty happy with
the way the faculties’ way of teaching and providing different and easy short cuts
which may be of immense help to crack the questions in a smarter way in exams
like CAT, XAT, NITIE, FMS etc. Some cases regarding this point were reported
during the survey.^
However 15% are of the neutral opinion about the faculties in CL not sticking to
the books..
with the statement that the faculties teaching in CL do not stick to the books and
believe that no knowledge apart from the book is provided to students.
TABLE 9 STUDENTS' PERCEPTION ON CL FACULTY THAT THEY DONOT STICK TO

BOOKS
Agree 48 52%
Neutral 14 15%
Disagree 12 13%
TOTAL 93 100%

ON CL FACULTY THAT THEY
DONOT STICK TO BOOKS
3
Agree 4 56%
1
Neutral 0 16%
Disagree 9 15%
6 1
TOTAL 1 00%
TABLE 9(b) GIRLS'
PERCEPTION ON CL FACULTY
THAT THEY DONOT STICK
TO BOOKS
1
1
Agree 4 44%
Neutral 4 13%
Disagree 3 9%
3 1
TOTAL 2 00%

INFRASTRUCTURE:-
STUDENTS' PERCEPTION ON PUBLIC/PRIVATE TRANSPORT
Out of total sample of 93 students surveyed a total of 74% agreed to the
statement that the CL centers are easily accessible by public or private transport,
out of which around 16% students agree strongly. These students feel that they
do not face much of the problems while commuting for CL.
However 12% are of the neutral opinion about the location of CL being easily
accessible.
with the statement that the location of CL is not easily accessible by public or
private transport.
TABLE 10 STUDENTS' PERCEPTION ON TRANSPORT ACCESSIBILITY
Agree 54 58%
Neutral 11 12%
Disagree 8 9%
TOTAL 93 100%

TABLE 10(a) BOYS'
PERCEPTION ON TRANSPORT
ACCESSIBILITY
1
3
Agree 2 52%
Neutral 9 15%
Disagree 5 8%
6 1
TOTAL 1 00%
TABLE 10(b) GIRLS'
PERCEPTION ON TRANSPORT
ACCESSIBILITY
2
Agree 2 69%
Neutral 2 6%
Disagree 3 9%
3 1
TOTAL 2 00%
STUDENTS’ PERCEPTION ON SPACE AND SEATING ARRANGEMENTS IN

CLASSROOMS
Out of total sample of 93 students surveyed, a total of 55% agreed to the
statement that the CL centers have spacious classrooms and have seating
arrangement, out of which around 13% students agree strongly. Some cases
about this point were reported during the survey^.
However 26% are of the neutral opinion about the classroom space and seating
arrangements. May be these students are not affected by the seating
arrangement in the classrooms or they do not want to report this issues to the
researcher.

with the statement that the classrooms are spacious and there is good seating
arrangement. Lack of proper space was reported in some cases during the
survey.
TABLE 11 STUDENTS' PERCEPTION ON SPACE AND SEATING ARRANGEMENT IN
CLASSROOMS
Agree 39 42%
Neutral 24 26%
Disagree 11 12%
TOTAL 93 100%
TABLE 11 (a) BOYS'

PERCEPTION ON SPACE AND
SEATING ARRANGEMENT IN
CLASSROOMS
2
Agree 3 38%
1
Neutral 6 26%
1
Disagree 0 16%
6 1
TOTAL 1 00%
TABLE 11 (b) GIRLS'
PERCEPTION ON SPACE AND
SEATING ARRANGEMENT IN
CLASSROOMS
1
Agree 6 50%
Neutral 8 25%
Disagree 1 3%
3 1
TOTAL 2 00%

STUDENTS’ PERCEPTION ON CLASSROOM CONDITIONS
Out of total sample of 93 students surveyed, a total of 55% agreed to the
statement that the CL centers have good classroom condition providing a good
environment for learning, out of which around 13% students agree strongly.
Some cases about this point were reported during the survey^.
However 26% are of the neutral opinion about the classroom conditions. May be
these students are not affected by the physical conditions in the classrooms or
they do not want to report this issues to the researcher.
with the statement that the classrooms are good enough and are feasible for a
nuisance free atmosphere. There are a lot of factors reported as nuisance
creaters like lack of electricity back up, lack of proper ventilation, excessive heat
and suffocation in the classrooms etc.
TABLE 12 STUDENTS’ PERCEPTION ON CLASSROOM CONDITIONS
Agree 37 40%
Neutral 18 19%
Disagree 11 12%
TOTAL 93 100%

TABLE 12 (a) BOYS'
PERCEPTION ON CLASSROOM
CONDITIONS
1
2
Agree 2 36%
1
Neutral 1 18%
Disagree 8 13%
6 1
TOTAL 1 00%
TABLE 12 (b)
GIRLS'STUDENTS’
PERCEPTION ON
CLASSROOM CONDITIONS
1
Agree 5 47%
Neutral 7 22%
Disagree 3 9%
3 1
TOTAL 2 00%
STUDENTS’ PERCEPTION ABOUT THE COMPUTER LAB FACILITY

total number of students strongly agree with the statement that the computer
facility will provide an advantage to the students in their entrance examinations.
While a majority of the students (33%) agree with this statement. These students
feel that an in house computer lab will be very useful to prepare for online mock
tests and practice which may be of immense help to crack the questions in a
smarter way in exams like CAT & MAT. Some cases regarding this point were
reported during the survey.^
However 26% are of the neutral opinion about the Lab facility in CL. May be
these students do not feel that an in house computer facility will provide any extra
benefit. Some of these students may have computer systems with internet
connection at home.

14% of the total number of students disagrees and another 13% strongly
disagree with the statement that the faculties teaching in CL do not stick to the
books and believe that no knowledge apart from the book is provided to students.
TABLE 13 STUDENTS’ PERCEPTION ABOUT THE COMPUTER LAB FACILITY

Agree 31 33%
Neutral 24 26%
Disagree 13 14%
TOTAL 93 100%
TABLE 13 (a) BOYS’ PERCEPTION

ABOUT THE COMPUTER LAB
FACILITY
2
Agree 0 33%
1
Neutral 5 25%
1
Disagree 0 16%
1
6 1
TOTAL 1 00%
TABLE 13 (b) GIRLS'
PERCEPTION ABOUT THE
COMPUTER LAB FACILITY

1
Agree 1 34%
Neutral 9 28%
Disagree 3 9%
3 1
TOTAL 2 00%
STUDENT PERCEPTION ON COLLECTION OF BOOKS IN LIBRARY

Out of total sample of 93 students the survey results state that a very small
fraction (4%) of the total number of students, strongly agree with the statement

that CL Libraries have a good collection of books. While a majority of the
students (37%) agree with this statement. These students feel that this collection
of books will be very useful to prepare for these competitions, as the extra books
help the students increase their knowledge base in different spheres of life,
improve their comprehension and vocabulary. Some cases regarding this point
were reported during the survey.^
However the majority of students (39%) are of the neutral opinion about the
Library in CL. There may probably be following reasons for this large percentage
of neutral opinion:
• The collection is perceived quite irrelevant and out of context
• Many students could already have purchased the books that they believe
are relevant and good
• Many students don’t actually know much about the books present in
library
• Many students don’t actually go beyond the prescribed books in study
material
• Many students are reluctant to avail themselves of the library facility as
they have to pay extra money for it
with the statement that the library in CL has good books and feel that the
collection should be updated with some new and relevant titles.
TABLE 14 STUDENT PERCEPTION ON COLLECTION OF BOOKS IN LIBRARY

Strongly agree 4 4%
Agree 34 37%
Neutral 36 39%

Disagree 15 16%
TOTAL 93 100%
TABLE 14 (a) BOYS’

PERCEPTION ON COLLECTION
OF BOOKS IN LIBRARY
Strongly agree 3 5%
1
Agree 9 31%
2
Neutral 4 39%
1
Disagree 0 16%
6 1
TOTAL 1 00%
TABLE 14 (b) GIRLS'
PERCEPTION ON COLLECTION
OF BOOKS IN LIBRARY
Strongly agree 1 3%
1
Agree 4 44%
1
Neutral 2 38%
Disagree 5 16%
3 1
TOTAL 2 00%

MARKETING ACTIVITIES:-
STUDENT PERCEPTION ON VISIBILITY OF CL BRAND IN MEERUT

Out of total sample of 93 students the survey results state that only 12% of the
total number of students, strongly agree with the statement that CL brand is more
visible in Meerut as compared to other similar brands in the business of MBA
Entrance preparations. While a majority of the students (43%) agree with this
statement. These students feel that CL brand is visible to them at various
prominent locations like nearby colleges, at Malls, major shopping facilities etc.
and different media sources.
However the majority of students (27%) are of the neutral opinion about the
visibility of CL brand in Meerut.
with the statement that CL brand is more visible than other brands in this
business. These students do not find the brand at various locations which are
able to catch the attention of students. Moreover some students also reported
lack of creativity in the presentation of the brand through various media.
TABLE 15 STUDENT PERCEPTION ON CL BRAND VISIBLITY IN MEERUT

Agree 40 43%
Neutral 25 27%
Disagree 10 11%
TOTAL 93 100%

PERCEPTION OF CL BRAND
IMAGE VISIBLITY IN MEERUT
Strongly agree 4 7%
3
Agree 0 49%
1
Neutral 4 23%
Disagree 8 13%
6 1
TOTAL 1 00%
TABLE 15 (b) GIRLS'
IMAGE VISIBLITY IN MEEURT
1
Agree 1 34%
1
Neutral 0 31%
Disagree 2 6%
3 1
TOTAL 2 00%

STUDENT PERCEPTION ON CL’s PROMOTIONAL ACTIVITIES IN MEERUT
Out of total sample of 93 students the survey results state that only a small
fraction of students (8%) of the total number of students, strongly agree with the
statement that CL organized various promotional events in Meerut city. While a
majority of the students (39%) agree with this statement. Some cases regarding
this point were reported during the survey.^
However a fairly large number of students (30%) are of the neutral opinion about
the promotional activities conducted by CL in Meerut. These students may not be
exposed to various media as they have a vernacular background or before
joining CL they may not be very much interested in the activities which may
actually be conducted by CL
with the statement that CL actually conducts various promotional activities in
Meerut. These students also reported that the promotional activities, if at all
conducted lack creative effort and therefore may not be noticed.

TABLE 16 STUDENT PERCEPTION OF CL PROMOTIONAL ACTIVITES

Strongly agree 7 8%
Agree 36 39%
Neutral 28 30%
Disagree 15 16%
TOTAL 93 100%

PERCEPTION OF CL
PROMOTIONAL ACTIVITES
Strongly agree 3 5%
2
Agree 6 43%
1
Neutral 9 31%
Disagree 7 11%
6 1
TOTAL 1 00%
TABLE 16 (b) GIRLS'
PERCEPTION OF CL
PROMOTIONAL ACTIVITES
1
Agree 0 31%
Neutral 9 28%
Disagree 8 25%

3 1
TOTAL 2 00%
STUDENT PERCEPTION OF CL BRAND IMAGE

total number of students strongly agree and next 37% agree with the statement
that CL has a solid brand image. According to the students this point is also

reflected by the fact the CL has the highest number of students as compared to
other similar institutes.
However 31% are of the neutral opinion about CL’s brand image in the city.
with the statement that CL has a very good brand image in the city.
Looking at tables 17 (a) and table 17(b) – separate data for boys and girls
TABLE 17 STUDENT PERCEPTION OF CL BRAND IMAGE

Agree 34 37%
Neutral 29 31%
Disagree 13 14%
TOTAL 93 100%

IMAGE
2
Agree 4 39%
1
Neutral 8 30%
Disagree 9 15%
6 1
TOTAL 1 00%
TABLE 17 (b) GIRLS'
IMAGE
1
Agree 0 31%

1
Neutral 1 34%
Disagree 4 13%
3 1
TOTAL 2 00%
OVERALL SATISFACTION
STUDENT PERCEPTION ON HIS SATISFACTION AFTER JOINING CL

that CL has been able to fulfill their expectations before their joining CL. These
expectations refer to:
• Quality of study material
• Quality of teaching, knowledge base of faculties
• Lab facilities for online practice
• Mock and practice tests in a simulated environment providing a country
level ranking
• Infrastructure, class room conditions etc.
However fairly a large number of students (31%) is of the neutral opinion about
fulfillment of their satisfaction levels after joining CL.
with the statement that CL has been a good player to fulfill the satisfaction level
after joining CL. According to these students the following reasons may be
attributed to this failure in fulfilling the satisfaction:
• Infrastructure issues like failure of electricity back up, class room
conditions
• Library carrying all the books not much useful for students

TABLE 18 STUDENT PERCEPTION AFTER JOINING CL

Agree 40 43%
Neutral 27 29%
Disagree 10 11%
TOTAL 93 100%

PERCEPTION AFTER JOINING CL
Strongly agree 5 8%
2
Agree 7 44%
1
Neutral 7 28%
Disagree 8 13%
6 1
TOTAL 1 00%
TABLE 18 (b) GIRLS'
PERCEPTION AFTER JOINING
CL
1
Agree 3 41%
1
Neutral 0 31%
Disagree 2 6%
3 1
TOTAL 2 00%

STUDENT PERCEPTION ON RECOMMENDING CL TO OTHER STUDENTS
that they will actually recommend the institute to their juniors, friends or relatives.
This positive outlook for CL may be due to following factors
• Good study material
• Experienced and energetic faculty
• Strong brand image
• In house computer lab and online support (SIS)
• Practice tests conducted time to time
However 19% are of the neutral opinion about recommendation to other
students. May be these students are internally not much satisfied with the

institute on various parameters like study material, classrooms, lab facilities etc
but do not want to bring any bad name to the institute.
with the statement that they will recommend the institute to other students.
TABLE 19 STUDENT PERCEPTION ON RECOMMENDATION

Agree 46 49%
Neutral 18 19%
Disagree 7 8%
TOTAL 93 100%

PERCEPTION ON
RECOMMENDATION
3
Agree 1 51%
Neutral 8 13%
Disagree 7 11%
6 1
TOTAL 1 00%
TABLE 19 (b) GIRLS'
PERCEPTION ON
RECOMMENDATION
1
Agree 5 47%
1
Neutral 0 31%

Disagree 0 0%
3 1
TOTAL 2 00%
CONCLUSIONS
Strongly agree very less compared to agree
Neutral/disagree/strongly disagree data important for CL to work on these
attributes

Assumption
Library – those who strongly agree, agree, disagree, strongly disagree have gone
through the titles present in the library
BIBLIOGRAPH
http://www.indicareer.com/colleges-for-MBA-degree.html (No of MBA colleges)
1. http://www.careerlauncher.com/

2. ^ www.indusworldschool.com/
3. ^
http://www.mediamates.biz/management_compass/managementcompass
_magazine.html
^ http://www.careerlauncher.com/

Career Launcher

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CHAPTER I

APRIL 2008 TO JUNE 2008 1

1.2 SCOPE OF THE PROJECT

APRIL 2008 TO JUNE 2008 2

1.3 INTRODUCTION OF CLIENT

APRIL 2008 TO JUNE 2008 3

The major competitor of Cl are T.I.M.E,IMS, PT etc.The Test Preparation division

APRIL 2008 TO JUNE 2008 4

i. To find out expectations of students preparing for MBA

a) Academics: material, faculty, classroom environment, discipline

b) Infrastructure: online facility, building location, classrooms, library facility,

c) Support services: full time faculty, doubts clearing, online student

d) Perception: Perception is a process by which individuals organize and

APRIL 2008 TO JUNE 2008 5

1.5 RESEARCH DESIGN

1.5.1 SECONDARY DATA

1.5.2 QUALITATIVE RESEARCH

1.6 DATA COLLECTION DESIGN

Diversity of questions: there was moderate variety of questions to be asked

APRIL 2008 TO JUNE 2008 6

Errors in data collection design:

1.7 DATA COLLECTION FORMAT

1.8 SAMPLING DESIGN

APRIL 2008 TO JUNE 2008 7

Sample Size – Sample size refers to the no. of sampling units to be

1.9 FIELD-WORK DESIGN

APRIL 2008 TO JUNE 2008 8

APRIL 2008 TO JUNE 2008 9

APRIL 2008 TO JUNE 2008 10

APRIL 2008 TO JUNE 2008 11

APRIL 2008 TO JUNE 2008 12

Please tick the appropriate option:

GENDER: MALE FEMALE

APRIL 2008 TO JUNE 2008 13

EMAIL ID CONTACT NO.

COLLEGE And YEAR

Proposed Questionnaire by Me:

APRIL 2008 TO JUNE 2008 14

APRIL 2008 TO JUNE 2008 15

ii) in computer labs

Q19 I believe that CL organizes various promotional activities in Meerut city:

Q20 I believe that CL brand image is very strong in Meerut

APRIL 2008 TO JUNE 2008 16

APRIL 2008 TO JUNE 2008 17

TABLE 1 STUDENTS' PERCEPTION ON STUDY MATERIAL

Strongly agree 10 11%

TABLE 1 (a) BOYS'

APRIL 2008 TO JUNE 2008 19

TABLE 2 (a) BOYS' PERCEPTION TABLE 2 (b) GIRLS'

APRIL 2008 TO JUNE 2008 20

TABLE 3 STUDENTS' PERCEPTION ON ONLINE SUPPORT

APRIL 2008 TO JUNE 2008 21

APRIL 2008 TO JUNE 2008 22

TABLE 4 STUDENTS' PERCEPTION ON TESTS CONDUCTED FROM TIME TO TIME

APRIL 2008 TO JUNE 2008 23

APRIL 2008 TO JUNE 2008 24

TABLE 5 STUDENTS' PERCEPTION ON TESTS CONDUCTED FROM TIME TO TIME

TABLE 5 (a) BOYS' PERCEPTION

APRIL 2008 TO JUNE 2008 25

TABLE 6 STUDENTS' PERCEPTION ON CL FACULTIES' ATTITUDE

APRIL 2008 TO JUNE 2008 26

APRIL 2008 TO JUNE 2008 27

TABLE 7 STUDENTS' PERCEPTION ON CL FACULTIES' DISIPLINE IN THEIR

APRIL 2008 TO JUNE 2008 28