Elevator Pitch Template and Guide

Overview An elevator pitch is the distillation of the most important points in your business concept and business plan. Not lasting any more than 90 seconds, or the length of an elevator ride, it should be compelling, well-conceived and well-rehearsed. This guide has been developed to aid you in crafting the perfect elevator pitch to support your fund raising process. The guide can be used to develop a written elevator pitch and create a script for a video pitch. On the itch!pring website, this portion of your pitch can be viewed by all our registered investors. "t#s important that it grabs their attention and leaves them wanting to view your full pitch and business plan. Expected outcome $ompose a brief, compelling elevator pitch for use on itchspring.com and fast funding events. Instructions Step 1: Identify the key components of your elevator pitch
%. $omplete the &levator itch 'evelopment (or)sheet on page * of this document. +. *. ,ecord your answers to the -uestions listed. &nter your own information when prompted, such as "nsertTe.t/ere.

Step !: "rite the elevator pitch

%. $opy and paste the sentences from your answers in the wor)sheet at the end of the document. Together, they should form a concise, compelling reason to invest in your venture. +. Add any words or phrases necessary to ma)e the 0copy and paste1 version read clearly and smoothly. Avoid the use of 2argon or acronyms. *. ,ehearse giving the pitch. "t should not be longer than 90 seconds.

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Step #: Get feed$ack a$out your elevator pitch 6ou should test your elevator pitch as much as possible.
%. ractice giving your elevator pitch to as many people as you can, including friends, family and any cowor)ers. +. As) your listeners if you grabbed their attention, highlighted your competitive advantage, sold them on your venture and moved them to want to )now more. *. 7ased on the feedbac) you receive, revise your elevator pitch to sharpen your message.

Step %: &pload your written Elevator Pitch to Pitchsprin' com

%. $opy the %80 character bitsi9e summary to the !tep + of the itchspring pitch process. +. $opy your completed elevator pitch into the :your (ritten &levator itch# area on !tep + of the itch!pring pitch upload process.

Step (: )ecord your video pitch and upload it to PitchSprin' com itches on itchsrping with a video get on avergae ;+< more interest from investors, so it#s well worth you adding a video to accompany your business plan.
%. =sing the elevtor pitch you#ve 2ust written record your elevator pitch on video. 6ou can use a webcam, smart phone or professional camera to do this. +. *. 'on#t be afriad to show your product or service on the video. There are many simple and free editing tools available on the web for you to add that professional touch to your video.

5. ?ood 4uc)@

>or help further ideas watch our video.

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Elevator Pitch *evelopment "orksheet An elevator pitch should contain the following )ey elementsA
NOT&A All 74=& help te.t following each numbered item is hidden. It will not print "f you cannot see the 74=& help te.t, clic) on the 0B1 button on the tool bar, or search /elp for /idden Te.t

+n attention,'ra$$in' 1-. character /itesi0e summary

"nsertTe.t/ere

+ $reif description of your product or service and it1s market

"nsertTe.t/ere

+ description of the team $ehind the $usiness

"nsertTe.t/ere

The $enefits of investin' in your $usiness

"nsertTe.t/ere

*elivery

"nsertTe.t/ere

+ call to action

"nsertTe.t/ere

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Elevator Pitch

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