5 North Ridge Close, 4th Block PMB CT121 Accra, Ghana T:+233 302 263 014 M:+233 208

373 586 October 4, 2012

Manager, Value Added Services Expresso Telecom Accra-Ghana

Dear Sir/Madam, REQUEST FOR E1s AND SHORTCODES I write on behalf of Softech Africa to request for E1 lines and short codes from your outfit. Softech Africa is a value added telecommunication solutions provider. We are currently in the process of deploying our voice and SMS solutions and would require E1s (with premium numbers) and short codes to run the services we intend to provide. Kindly find attached the VAS applications and service description. Yours sincerely,

Andrew Nii Adjetey Business Development Attached: VAS applications and service description

Softech Africa Limited| 5 North Ridge Close, 4th Block | PMB CT121|Accra, Ghana |+233 208 373 586

A.

SERVICE PROPOSAL :CUSTOMER RELATIONSHIP MANAGEMENT

Solution Overview: Our Customer Relationship Management (CRM) solutions focus on three key business areas: Sales, Marketing and Customer Service. By organizing key business functions, the CRM helps to improve performance, streamline marketing, drive sales and focus on customers. CRM or Customer Relationship Management from Softech Africa is based on a multi-tier networked architecture so that different client scenarios can be handled. A marketing, sales, process evaluation and improvement tool, allows a company to define the value of a process, and improve it! The role of information technology in managing effective customer relationship is critical regardless of: whether it is a manufacturing company, or a financial services institute, health care provider, or a government agency. The CRM is packed with features and functions help improve the interactions and engagement of customers and functions for sophisticated reporting and analytics, with configurable dashboards that help you control your view of the data. Our Solution has an extended mobile application Mobile extended Relationship Management (MxRM) MxRM is SMS merged with Customer Relationship Management (CRM). SMS adds an interactive element that can help companies in a myriad of marketing ways, including providing an easy avenue for users to opt-in to company customer relationship management (CRM) databases. Since these consumers have implicitly agreed to receive company marketing material, they are usually the type of consumers marketers pay a lot of money to reach because they are knowledgeable, empowered and usually motivated to buy. FEATURES a) E-Coupons CRM gives you a powerful and flexible mechanism for generating and disseminating specific coupons to your customers. Our couponing system lets you personalize the coupons specifically to your customers. Use our Custom Fields feature to add in data fields that are specific to your business. Define Coupon Plans with specific sets of coupon numbers assigned to different stores that you want to track. Since all your customer data and coupon are in one integrated system, send out extremely targeted offers and promotions to your best customers. Our exhaustive reporting mechanism enables you to track all coupon deliveries and redemptions easily.
Softech Africa Limited| 5 North Ridge Close, 4th Block | PMB CT121|Accra, Ghana |+233 208 373 586

b) Mobile Surveys The ubiquity of cell phones makes text and SMS survey feedback an increasingly viable channel. Mobile is direct, it's timely, and it's becoming a preferred communications method for many people. Conduct text-messaging surveys at events with the SMS Survey solution. Ask attendees questions about the keynote speaker or solicit advice on which sessions met expectations and which fell short. They can respond to surveys using any SMS-enabled device, such as a PDA, cell phone, or smart phone. This low-cost, low-environmental-impact solution provides immediate feedback on any aspect of an event.

c) Mobile opt-in campaigns An SMS marketing campaign is the ideal way for businesses to reach their customers quickly and affordably. Text messages carry your brand right into your customers pockets, so an SMS campaign is one of the most direct, measurable methods of marketing available. Key benefits to the client will be brand awareness and drive sales.

d) Text Alerts Text Alerts are text messages that are sent to you automatically. You specify when you want to receive a message, either at a certain time each day, or when certain events happen. For example, you might want to get a text message notification when your favorite team scores, corporate server status, inventory level or when a stock price drops a certain amount. Text Alert delivers the text messages you want, when you want them, with the highest quality information in the message.

e) Database integration We provide database integration tools to enable your company to configure its own requirements, seamlessly introducing SMS into your business processes.

f) SMS Ticketing A mobile ticketing system that allows customers to have a ticket sent to their mobile phone via SMS (Short Message Service). At the gate, ticket is authenticated and customer allowed entry or participating in an event.

Softech Africa Limited| 5 North Ridge Close, 4th Block | PMB CT121|Accra, Ghana |+233 208 373 586

TARGET MARKET The target market for Softech Africa's products is every active mobile subscriber in Ghanapeople who like to use their mobile phones and carry it everywhere. They might not be necessarily sophisticated, but they enjoy the use of the mobile phone as basic communication device. These active consumers represent a varied demographic group of well-educated and non-formal educated; successful individuals and peasant farmers; they are single or married and raising families etc. Regardless of their age (whether they fall at the upper or lower end of the target range), our service will reach them. TARGET INDUSTRIES Computer Service Health Care Real Estate Public Safety Government Utility Construction Financial Transportation Insurance Education Security Communication Media SPECIFIC BUSINESS APPLICATIONS Hotels Restaurants Bars/pubs Night clubs Auto dealers Fitness clubs Salon Banking and Insurance Retail/wholesale business and; Many more

COST OF ACCESS Softech Africa proposes to use a short code (short code number to be decided) for this application, at a cost of GHp 20 (twenty pesewas) to subscriber.

Softech Africa Limited| 5 North Ridge Close, 4th Block | PMB CT121|Accra, Ghana |+233 208 373 586

B.

SERVICE PROPOSAL: VOICE APPLICATIONS AND IVR SERVICES

Solution Overview: a) Voice Phone Banking Description: Voice Phone Banking is a service for bank customers who find interacting with money services via text messages difficult or tiresome, and bank branch opening hours too restrictive. This solution is a purely voice based banking system opening up a new communication channel for mobile money services. It offers customers by phone a highly user friendly way to meet their banking requirements. Specifically, Phone Bank can also reach people who cannot or prefer not to read text messages. Value: Access to account and securities regardless of time and location Process automation Win new and retain existing customers with a new level of user friendliness in mobile banking Reach non-reading target groups Available 24/7

b) Cloud IVR Description: Our IVR technology allows customers to interact with a companys host system via a telephone keypad or by speech recognition, after which they can service their own inquiries by following the IVR dialogue. Our advanced system with call logic and workflow systems can respond with prerecorded or dynamically generated audio to further direct users on how to proceed. This allows customers to conveniently perform self-service functions. E.g. in the case of banks, request statement, pin request, money transfer etc. Value: The service enables businesses process more calls and services efficiently. This makes it convenient for customers and will call-in for information rather than walk-in. This act increases phone usage and generates revenue for the operator.

c) Televoting & Call-in Description: Broadcasters are looking for ways to increase viewers/listeners participation and have resorted to various ways of soliciting this. Our IVR allows easy and hassle-free means to achieve this. Our media suite comes with both SMS and IVR.
Softech Africa Limited| 5 North Ridge Close, 4th Block | PMB CT121|Accra, Ghana |+233 208 373 586

Value: Our Media suite is the ideal tool for broadcaster to generate the needed view/listener participation.

d) AdSponsored Calls Description: In this scenario, advertising inserts before or during the call can be used to generate revenue for the service provider, which is then passed on to the customer in full or in part. In general, measures of this kind increase the providers network utilization and, if applied appropriately, increase recognition of the advertiser. Value: New revenue source for providers Lower prices for consumers thanks to co-financing Attractive service

e) Voice Broadcast Services Description: Our Voice Broadcast Service is a high-performance voice based value added service that can reach all telephone subscriberslandline or mobile phonenationwide. Based on our innovative Media Platform, it acts as a versatile service platform for all organisations wishing to deliver voice content to customers on a subscription basis. Specifically, this solution will also reach people who cannot or prefer not to read written information and therefore cannot benefit from text (SMS) based services. There is no limit to the possible nature of voice content that can be distributedfrom local news to weather reports, farming advice on to flirting tips and much more. Value: Ability to address subscribers personally with the latest information in customers ears Low end-user barriers Low setup and operating costs Reliable revenues

f) Direct Voice Marketing Description: Reach a broad audience with direct voice marketing and messaging. This Solution is a high-performance voice based value added service that can reach all telephone subscribers landline or mobile phonenationwide. Based on our innovative Media Platform, it acts as a verSoftech Africa Limited| 5 North Ridge Close, 4th Block | PMB CT121|Accra, Ghana |+233 208 373 586

satile service platform for all organisations wishing to deliver spoken advertising messages or announcements to the public. Value: High advertising impact through personal address Ability to use celebrity voices and music elements Highest impression rates for marketing campaigns

Softech Africa Limited| 5 North Ridge Close, 4th Block | PMB CT121|Accra, Ghana |+233 208 373 586

C.

Revenue projection (SMS) for the First 12months of operation

Month 1 Subscribers Revenue from new sub @ 20p Avg. MT interaction per month/subscriber Revenue () 100,000 20,000 5 100,000

Month 2 108,000 1,600 5 108,000

Month 3 116,640 1,728 5 116,640

Month 4 124,853 1,643 5 124,853

Month 5 133,173 1,664 5 133,173

Month 6 141,493 1,664 5 141,493

Month 7 149,813 1,664 5 149,813

Month 8 158,133 1,664 5 158,133

Month 9 166,453 1,664 5 166,453

Month 10 174,773 1,664 5 174,773

Month 11 183,093 1,664 5 183,093

Month 12 191,413 1,664 5 191,413

Total 191,413 38,283 5 1,747,840

TOTAL REVENUE ()

120,000

109,600

118,368

126,496

134,837

143,157

151,477

159,797

168,117

176,437

184,757

193,077

1,786,123

Softech Africa Limited| 5 North Ridge Close, 4th Block | PMB CT121|Accra, Ghana |+233 208 373 586