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How to Market Your Community Service

Presented by Dr. Maggie Tolan


Director, AYS Career Services & Student Life Campus Director, NLA

11.C- How to Market Your Community Service

What is an Employer Looking For in a Future Employee?

11.C- How to Market Your Community Service

COMPETENCIES!

Written Communication Skills


Cultural Competency and Diversity Attention to Detail and Critical Thinking Leadership Legal & Ethical Decision Making Personal & Professional Development Maximist vs. Minimalist work ethic Sense of Community Technical Skills

11.C- How to Market Your Community Service

Do Employers Only Value These Competencies from Paid Jobs?


no! A skill is a skill is a skill no matter how you gained it! So start seeing your volunteer work as equal to your paid work!
Heck

11.C- How to Market Your Community Service

Search and find 5 job announcement/postings that you see yourself applying for upon graduation from your degree program Print the job descriptions out. Highlight all of the minimum qualifications and the desired qualifications on the job posting. Create a list of the required/desired qualifications and then write examples of how you can demonstrate that you can do each requirement/qualification based on something in your educational/volunteer/work experience.

Take Your Pulse

Desired/Required Skills
Demonstrated experience working on a team

How I can Show I have them

Completed a semester long research project with a team of fellow students, and presented our findings to the NASPAA organization. Currently work as part of a customer service team in the retail industry, with annual goals Sales, Marketing, Advertising, Public Relations, 5 years experience working as a sales Corporate Communications representative for Starbucks Worked with local chambers of commerce and newspapers to develop ad opportunities within the local community while at Starbucks As a volunteer at Hands Across America, worked on the public relations committee responsible for promoting and hosting their annual fundraiser *Proficiency in all MS Office applications. Use MS Office products to build presentations, write reports, and to manage business contacts. Built tables, queries and reports in MS Access 11.C- How to Market Your Community Service to manage employer database/prospect management.

Use The NETWORK!


You

are part of national organizations! Think about who you are rubbing elbows with while you are volunteering? Your CEOs, CFOs, Program Directors know TONS of people in town! Talk about your intentions at work and where you see yourself heading you never know who is listening.

11.C- How to Market Your Community Service

Building a Resume to Sell You!


Manny Turner 2469 Peachtree Street, NW Atlanta, GA 30030 EDUCATION:
Bachelor of Science in Public Policy - Nonprofit Leadership Georgia State University

3.6 GPA Junior Standing - Expected Graduation December 2013 Honors Program and Deans List Tau Sigma National Honor Society

Nonprofit Leadership Alliance Nonprofit Certificate Georgia State University

Competency based program focusing on nonprofit leadership skills (fundraising, board management, marketing/PR, financial management, program development/evaluation, etc.) Completed gift input training in Raisers Edge

WORK EXPERIENCE:

11.C- How to Market Your Community Service

What is the purpose of a resume?


To

market you and your abilities in hopes to win an interview not necessarily get you the job!

11.C- How to Market Your Community Service

3 Types of Resumes

Chronological

You are selling your work history/education Education, jobs and experience are listed in reverse chronological order, starting with the most recent Most common type of resume, and expected by most employers You are selling your skills rather than saying hire me because I have done this work before Lists major skill categories and combines all work experience together Highlights specific skills directed towards the job sought Good for individuals changing career paths or with less than 2 years of work experience

Functional

Combined

resume is functional (skills) and is work experience (not abbreviated) Combined works for folks who might be career changers Still highlights specific skills directed towards the job sought, but shows where skills were obtained

11.C- How to Market Your Community Service

Rules to Follow for Effective Resume Construction

First, and foremost study job descriptions of jobs you are interested in applying for! See what they prioritize in their required/ preferred qualifications Create your own name categories Devote more space to and emphasize those aspects of your experience that best qualify you for the position Must sell the employer by the first of your resume Mirror the language of your target market

11.C- How to Market Your Community Service

Talking About Your Experience


This is the longest and most important part of your resume. You can break your experience up into sections if you need to:

Should include both paid and unpaid work and part-time or fulltime work experience. Should reflect skills that are desired for the position you are applying for not just a mere listing of your job responsibilities!! Are you selling where you worked or your job title? Bold which ever one is more powerful Use action verbs to describe the work you did or do (use present tense for anything current and past tense for anything in the past). Show outcomes/successes in your bullet statements show the employer you are a do-er not a minimalist. Choose verbs creatively and dont be repetitive in word choice.

Nonprofit Experience Research Experience Human Services Experience Additional Experience

11.C- How to Market Your Community Service

Common Errors to AVOID

Using I or me in your resume. Making your name at the top of the page too small. Use at least 14 pt. font. Dont exceed 36 pt. font. Using odd/crazy font styles/colors Being inconsistent in style (ex. If you use periods in a description, use them throughout the entire resume). Including personal information, such as social security, marital status, citizenship, and date of birth (only acceptable on federal resumes) Being inconsistent in your action verbs using past tense and present tense in jobs you held previously. Suggest using past-tense in all job descriptions except the one you are currently in. Overcrowding your resume. Repeating information in multiple areas of resume. Using extremely old experiences, use more recent. Just typing in what your job responsibilities were Using acronyms (i.e. NATO, ACLU, USDA).

11.C- How to Market Your Community Service

And lastly
Have your resume reviewed by University Career Services staff
2nd Floor University Center Walks ins welcome
11.C- How to Market Your Community Service

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