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Challenge Preparation Manual

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authors, nor the publishers of this book takes any responsibility for the use are misuse of the information it
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The reader is warned that the material, models, methods and strategies in this book are very powerful
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NEIL STRAUSS' STYLELIFE ACADEMY
is the online academy for attraction coaching and motivation that helps students
to realize loves and life's full potential by offering personalized education, advice and training programs.

Copyright , Stylelife Academy. All rights reserved.
http://www.stylelife.com/


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Challenge Preparation Manual
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Copyright Stylelife Academy. All rights reserved. http://www.stylelife.com/


A NOTE FROM STYLE
A challenge changed my life.

Years ago, I was unable to get a date. Period. I went through high school
without a girlfriend. I went to a college that boasted an 80% female
student body. I spent years backstage with raunchy rock stars. And I
worked for prestigious, world-famous publications. But nothing. No dates,
no girlfriends.

Fed up, sick of it all, I challenged myself. I took a chance and my life was
never the same.

Of course, it was a much longer process than that sentence makes it
seem. My transformation from dateless chump to being voted the World's
Greatest Pickup Artist to finding the love of my life did not happen over
night. It took years, lots of studying, lots of practicing, and lots of going into
the field. But it all started with that simple challenge I gave myself to
change. Everything else flowed from that one decision. So, in some ways,
yes, it was that simple.

To this day, I continue to use the challenge concept as part of my self-
improvement regimen. I've gone periods of time without carbonated
beverages, without air conditioning, and even without orgasm. Setting a
defined goal for a defined effort for a defined period of time is a
scientifically proven way to make tremendous changes in your life.

Years ago, I launched the very first Stylelife Challenge. Thousands of men
participated, had success, and opened a new chapter in their lives. Since
that time, the Challenge has become an annual rite for men and women
all over the globe. My team and I look forward to devising the goals and
exercises and prizes each year, because we know how much people
benefit from it. It's a joy to witness such transformations.

This year, we're going back to our roots a little bit, but changing things to
incorporate recent breakthroughs and technologies in socializing. Whether
this is your first Challenge or you're a veteran, you'll learn something. And
you'll achieve.

And you'll change your life.

Style

Challenge Preparation Manual
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Copyright Stylelife Academy. All rights reserved. http://www.stylelife.com/

A CHALLENGE TO
CHANGE YOUR LIFE
If you're recovering from a nasty breakup, if you're terminally shy, if
you're suffering through a long dry spell, if you've never had a girlfriend
or if you're still a virgin, it's time to change your lifestyle.

The Stylelife Challenge 2014 is simple:

"Get a Date in 14 Days"

Whether you are a hard case who maybe has never been on a date or
whether youre a more experienced guy who gets dates, but seems to
just luck into them, the Challenge can change your life. Well be here
to coach you, with specific exercises, lessons, and tips to make this
happen. You can learn these techniques for the first time, or simply
refresh your memory of the fundamentals if youve been in the game
for a while.

During this challenge, youre going to be both tested and supported,
pushed and consoled. Well be drill sergeants when you need a kick in
the ass and your loving relative when you need a shoulder to cry on.

And youll get results.

A defined goal.

A defined period of time.

A defined and proven strategy for reaching that goal.

Over the course of 14 days you will receive 14 missions in which you
will learn new social and dating skills. You will learn how to meet new
people, convey your personality and identity in an attractive way. You'll
discover how to be more entertaining, humorous and interesting. And
finally, you'll learn how attract a woman and set up a date with her.

In two weeks, youll change your life. Well show you how.


Challenge Preparation Manual
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Copyright Stylelife Academy. All rights reserved. http://www.stylelife.com/
GETTING READY FOR
THE CHALLENGE
Many guys hold themselves back from success in the Stylelife
Challenge because they dont prepare appropriately. But its not really
that hard. Take these simple steps to prepare and youll immediately
see success.

Prepare Your Wardrobe
Your sense of style should reflect your persona, or your tribe. If
youre a guy who backpacks across Europe and sleeps in a tent for
weeks on end, then you shouldnt be wearing a three-piece suit when
you meet women. Likewise, if youre mild mannered accountant, then
you probably shouldnt be wearing tough motorcycle gang gear.

The point of this prep for the challenge isnt so much to give you
fashion advice, but rather to point out a very obvious factor that many
people do not take into consideration:

You Are Always In the Field

What we mean by this is that social opportunities are not restricted to a
concretely defined period of going out. Instead, every waking moment
of the day, you are in the field. So your wardrobe should reflect that.

In other words, dont go to the grocery store looking grubby and
horrific. You might meet the woman of your dreams there. Never think,
It doesnt matter, Im just going to be comfortable today. A T-shirt and
flip flops are fine.

Stay up to date on your laundry and your grooming. If necessary, do
the wash, get dry cleaning, and other garment preparations completed
and ready to go before embarking upon the Challenge. Think back to
when you were young and Mom laid out your school clothes for the
next morning. It may seem childish now, but you had everything ready
when you needed it. During the Challenge, you dont want to be
rushing around, trying to frantically iron a shirt, as youre late to hit the
bars. Get all that clothing prep done ahead of time.

Get Enough Rest
Stylelife Challenges are, well, challenging. Thats the whole point. You
want to be as awake and energized as possible during this period so
dont neglect your rest, diet, and other healthy habits.






Challenge Preparation Manual
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Copyright Stylelife Academy. All rights reserved. http://www.stylelife.com/
Lock Up the Liquor Cabinet
Lets get this out of the way We love a good beer and delicious
cocktail, however, when were out practicing seduction material, we
dont touch the stuff. So heres the deal with drinking during a
Challenge period: Youre not allowed to do it unless the following
exception comes up:

Someone you meet in the field buys you a drink.
You finish your challenge for the day.

Scout Locations
Even the most experienced pickup artists still take the time to scout
locations. They dont wait until the big night out and say, Uhh, I dont
know. Where do you want to go?

To make the most of your Challenge, you want to already be aware of
the good places to meet women in your city. And it doesnt matter
where you live (even if youre in the smallest, most remote town)
women congregate somewhere. Identify that spot.

Now, also take stock of where you feel comfortable. Part of the
Challenge is undoubtedly to push you out of comfort zones and safe
routines. But, at the same time, you need to be true to yourself. If
youre a quiet guy and you dont like nightclubs, then jot that down. If
youre someone who detests the smell of coffee, then you dont want to
suddenly start loitering in Starbucks.

Here are some common locations to keep in scout:

Nightclubs
Coffee shops
Bookstores
Shopping Malls
Highly Trafficked Pedestrian Areas
Museums
Parks
Athletic Facilities

For your Challenge, in your city, given your schedule, write down the
three locations you are going to approach women. Be specific to your
case. Name the bar or coffee shop. Identify the area of the shopping
mall. And so forth.

1. _________________________
2. _________________________
3. _________________________

Challenge Preparation Manual
7

Copyright Stylelife Academy. All rights reserved. http://www.stylelife.com/

THE SEDUCTION
WORKOUT
This exercise will get you in the right frame of mind, and help get the
learning juices flowing, so you can maximize your Challenge.

First, youll need an adventurous friend or wingman to play this game.

You and your partner will be switching off roles as teacher and student.
We suggest playing it over the course of two nights, where one person
is the teacher the first night and the other is the teacher on the next.

Note: Even if youre a beginner at the game, even if youre just learning
about openers yourself, you can still teach a friend.

Role of the Teacher
The mission for the teacher is to come up with a few lessons that you
might teach to someone just getting into the game. For instance:

Walk up to three groups of women, walk by, and over your
shoulder, just say Hi.
Use an opinion opener: with a time constraint and a root.
Use an accomplishment intro for your wing.
Tell the next girl you meet that shes cool, but not your type.
Convince the next girl you meet to let you run The Cube on her.

Try and stray from unproductive lessons like: Ask ten girls if theyll
have sex with you tonight. The point is to get them practicing routines,
body language, or other principles of seduction and social dynamics.
The point is not to make the student your entertainment for the
evening.

The teacher will push that person to work as hard as they can. They
will do nothing except wing for their student. That means you (if youre
in the teacher role) have no goals for yourself. Its all about the student.
Watch them and give them tips while they are in set either by walking
up to them or via text message.

Remember, keep them energized, keep them confident, and keep
them motivated. And most of all, keep them using the methods you are
teaching. Dont forget that when someone is under pressure, they tend
to dismiss a lot of principles in an effort to feel more comfortable. Keep
your student focused on the material


Challenge Preparation Manual
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Copyright Stylelife Academy. All rights reserved. http://www.stylelife.com/
Role of the Student
The students job is to perform those missions as best they can no
complaints just action.

Challenge Preparation Manual
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Copyright Stylelife Academy. All rights reserved. http://www.stylelife.com/
THE PRE-CHALLENGE
WORKSHEET
Complete this pre-Challenge worksheet to get the most out of your
activities.

One Opener to Rule Them All
Choose your favorite opinion opener and write it out in the space
below. It should include a time constraint, Real quick, I have to get
back to my friends in just a second and a root, The reason Im
asking is because

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

Check the following box:
[ ] I vow to cold approach groups with this opener before my
Challenge experience. I will be able to document these approaches
with field reports and posts in the Challenge forums.

*Some sample openers are below in this manual.

Identity Matters
During the course of your Challenge, it is vital that you begin
developing your identity. Fill in your favorite things from the list below:

Favorite Food:
Favorite Band:
Favorite Movie:
Favorite Place to Visit:

Pick one of the above answers and write a few sentences about why
its your favorite in the space below. For example, explain why you love
your favorite band. This kind of detail will help you during the
Challenge period.
________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________


Challenge Preparation Manual
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Copyright Stylelife Academy. All rights reserved. http://www.stylelife.com/

Recall Past Experiences and Successes
Throughout the Challenge, you will be reminded that seduction and
socializing is a skill that can be learned. It is not magic. It is not innate.
It is not pre-ordained.

At some point in your past, you have learned and mastered something
challenging. Whoever you are, you are good at something.

(It is sad to say, but we actually do meet men who are convinced that
they arent good at anything. People actually argue with us on this
topic.)

The point is that during the Challenge, you should reflect upon your
past learning and past successes. Maybe you learned to play the
guitar. Maybe you learned to write software code. Whatever it was, use
that past experience to maximize your Challenge.

What is a skill that you have mastered? Write it down here:

________________________________________________________

What did you do when you encountered frustrations, obstacles, or
setbacks in learning this skill? Maybe you took a break, maybe you
tried a different tact, maybe you discussed your frustration with a
friend, etc. Write down those techniques here.

________________________________________________________

________________________________________________________

________________________________________________________

How did mastering that skill make you feel? For example, think back to
the first time you could play your favorite song on the guitar, or when
you wrote your first piece of flawless code. Describe, in detail, how you
felt.

________________________________________________________

________________________________________________________

________________________________________________________

During the difficult times in your Stylelife Challenge, refer back to this
worksheet and recall that you can do this. And always remember that
were here to help. Go to the forums, talk to coaches, etc.

Challenge Preparation Manual
11

Copyright Stylelife Academy. All rights reserved. http://www.stylelife.com/

Fun and Learning on the Forums
Throughout the history of the seduction community, forums and
message boards have played an important role. All of the worlds great
pickup artists learned their trade (at least the intellectual part of it) on
forums. They also shared their experiences, their breakthroughs, and
bonded with colleagues.

For the Stylelife Challenge 2014, the forum is going to be a prime
location for you to visit often. Follow this link, and register for the
forumy:

http://www.stylelife.com/vbulletin/register.php?do=signup

1. Enter your birthday and click on the Proceed button.
2. Read the rules agreement, enable the acknowledgement checkbox,
and click on the Register button.
3. Select a user name, choose a password, prove that youre not a
robot from outer space, and add additional information if youd like.
4. Then, click on the Complete Registration button.

This isnt like school, where you can squeak by without actually getting
the books or going to lab. You have to use the forums to get the
information and to win the challenge. So dont treat this an optional
preparation. Go there now.

No, really. Right now. Register for the forum. Well wait.

Okay, once youre there, here is what you will find:

1. Your missions will be posted here.
2. You will submit your field reports here.
3. You will get feedback, encouragement, and accountability from
your Stylelife coaches and from other challengers just like you.
4. You can find a wingman in your locale to go into the field, someone
to push you, learn with you, and have adventures with you.

Now, be sure to bookmark the page used to access the forums, so you
can quickly and efficiently log in to get your materials and win the
challenge.

http://www.stylelife.com/vbulletin/forumdisplay.php?f=90

Challenge Preparation Manual
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Copyright Stylelife Academy. All rights reserved. http://www.stylelife.com/

SAMPLE OPENERS
Here are the scripts for two classic, always effective openers. You can
use these to brainstorm your own personal opener, or you can simply
utilize these. They are time-tested, proven ways of starting a
conversation with women.

The Cashmere Sweater Opener
Hey, you guys look like you know your fashion, so I wanted to get your
advice about something before my friends get here.

Im supposed to help my friend pick out a cashmere sweater for his
sisters birthday. The problem is that I know she wears either a small or
medium and I dont know which to get.

If someone bought you a gift, would you rather it be a little too small or
a little too big?

The Drunk I Love You Opener
Hey, you guys, I have a quick question for you before my friend gets
here.

One of my buddies asked me something and I couldnt really give him
an answer its kind of a relationship question.

Does a drunk I love you count? Like when you tell someone you love
them and maybe youre plastered. [Now, wait for their answer.]

So, this girl who hes been into since college finally opened up to him
last night and said she was in love with him. He was really excited
about it, but hes skeptical since she was drunk. She hasnt mentioned
anything since. Do you think he should bring it up or see if he can get
her to open up when shes sober.

What would you do?




Challenge Preparation Manual
13

Copyright Stylelife Academy. All rights reserved. http://www.stylelife.com/
SOME WORDS OF
WISDOM
It has been an amazing decade for the man known as Evolve. He
transformed from an asthmatic goth kid, afraid to talk to women, into a
world-renowned social artist who is able to make even the seemingly
geekiest hobbies attractive to women. This is the guy who talks about
comic books as a personal philosophy and uses Dungeons & Dragons
to describe his psychology.

Evolve leads Stylelife boot camps all over the planet, teaching men to
improve their social success in a variety of cultures. He has worked
with hundreds of men during intensive periods of learning. So he
knows a thing or two about preparing for a major challenge.

On the plane, returning from an epic boot camp in Hong Kong, Evolve
penned this letter to everyone embarking on the Stylelife Challenge.

Help from Evolve: A Personal Letter
Hey Guys,

This is where it starts for many of you: The Stylelife Challenge.

For those of you to take it as far as you can Its an awesome journey.
Its full of insight, adventure, and beautiful women. Its also kind of a
punch in the nuts, but thats why we call it a challenge. This year, I
thought it might be helpful if I gave the participating students some
preparation to defend yourself from realitys meaty fist.

Ive written out my two biggest suggestions and a few mental and
physical ways you can prepare for the challenge.

My first suggestion is this: Keep a journal.

Writing is one of the best ways to deconstruct whats going on when
youre out there. It will also get those of you who are completely new to
the game accustomed to writing field reports a necessity for learning
seduction.

My second suggestion is: Trust the material.

Practice the material the way we give it to you. If you are new to this,
you shouldnt be custom tailoring anything. I need you to trust the
material. Youre going to have to get used to living in the awkward and
confusing land outside your comfort zone. This is a skill set and all new
skills feel uncomfortable at first.



Challenge Preparation Manual
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Copyright Stylelife Academy. All rights reserved. http://www.stylelife.com/

Mental Preps
1. Set aside a night each week to participate. That way, even if
you dont manage to make it every day, you have some time to
push through a few missions.
2. Dont skip the missions. Even if you think its going to be easy or
if youve done it before, dont skip them. Do the mission and
write about the experience.
3. Prepare for the worst. You are going to face rejection. Its not
probable it is inevitable. Everyone who learns this art form
faces it. Take a moment and write down in your journal what
youre going to do when it happens. An example would be:
When Im rejected, Im going to take three deep breaths and
then start a conversation with the group closest to me.

Physical Preps
1. Do something to get the juices flowing. A short workout before
getting out of the house is not only good for you, it can also help
boost testosterone. Testosterone is where your man-powers
come from.
2. Visit some bars with friends ahead of time. Many guys have
trouble being heard in loud venues. For the Stylelife Challenge,
youre not required to be in a nightclub, but many of you will end
up at bars and some are very loud. Scout a venue that will work
for you and your comfortable level of volume before the
challenge.
3. Try eating healthy (whatever that manes to you) while doing the
Challenge. As mentioned earlier in this manual, this is a tough
time. A healthy diet will give you more energy and the longer
you keep it up, the better youll feel.

Remember, at the end of the day, this is a skill, not magic. Its not easy
to learn and its one of the only skills that forces you to fail in front of
women youre attracted to which sucks, but thats the game.

I know you can do it. Ive seen many others do it before. You just have
to trust the material and, most of all, practice.

Good luck,

Evolve

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