A

SUMMER TRAINING REPORT

ON

EMPLOYEE SATISFACTION
at

For The Partial Fulfillment of Bachelor of Business Administration 2011-14

SUBMITTED TO :Jiwaji University, Gwalior SUBMITTED BY:MEGHA SHARMA BBA V Semester

GICTS GROUP OF INSTITUTIONS , GWALIOR

Shivpuri Link Road LASHKAR GWALIORTel: 91-751-2448801, 02, 03 Email: infor@gicts.org Website: www.gicts.org.
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DECLARATION
This is to declare that the Summer Training Report has been accomplished by me and being submitted in partial fulfillment of requirement for the award of the Degree of Bachelor of Business Administration from GICTS Group of Institution affiliated to Jiwaji University, Gwalior. The work has not been submitted by me anywhere else for the award of any degree or diploma. All source of information are based on my on training experience and learning.

Date: Place:

MEGHA SHARMA BBA V Semester

CERTIFICATE

This is to certify that 1 MS. MEGHA SHARMA student of BBA V Semester of GICTS Groups of Colleges has successfully

completed his Summer Training dated from 45 days and this report is submitted by Her for the completion of the training requirement under my guidance and supervision.

Date : Place:

(PROF. YOGESH ATTARE )

ACKNOWLEDGEMENT

It is great pleasure for me to put on record my appreciation and gratitude towards Prof.Syed Abbas Hasan Placement and Training Coordinator GICTS Group of College, Gwalior. My special thanks to my respected faculty PROF. YOGESH ATTARE for him valuable support and suggestions for the execution of Summer Training. I thank her for the right direction and providing inputs for the completion of my summer training project.

Date: Place:

MEGHA SHARMA BBA V Semester

TABLE OF CONTENTS

1) 2) 3) 4) 5) 6) 7) 8) 9) 10) 11)

Introduction of topic Company profile Industry profile Scope of work Objective of project work Research methodology Data collection and data analysis Observations & findings Limitations Suggestions & recommendations Conclusion

Bibliography Annexure

CHAPTER-1 INTRODUCTION OF TOPIC

INTRODUCTION EMPLOYEE WELFARE AT CADBURY INDIA LTD

MEDICAL FECILITY The entire employees are subject to go through a medical checkup at the time of joining the factory as well as annually.

Doctors are appointed for proper medical checkup once in a year; the companies provide first aid room with an attendance for 24 hours. In addition employees are professionally trained on first aid.

Here a medical assistant is available round the clock that is a retired officer of army medical core.

CANTEEN FACILITY As the factory act 1948 provides for free canteen under the act, in CIL the canteen facility is 100% subsidized, the canteen facility is both the workers and other officers. Companies provide breakfast, lunch, dinner to the employees. There is a common dining hall for all the employees. Food and eatable are prepared under strict hygiene condition. A canteen managing committee consisting of employee representatives from various departments manages the canteen. Its canteen is in a cool and clean fully air conditioned and fully furnished. A separate room and an attendant is provided by the company to serve tea/coffee wherever require soft drink and light refreshment is also available for self and entertaining. ALLOWANCES Allowances given of following types: Conveyance Education allowances Allowances are fixed for non operator and for other as per grade

TRANSPORT FACILITY Companies provide buses for commuting people from nearest city to industrial area.

AMENITY BLOCK Before entering in production area every employee has to take bath and get dressed in uniform provided by the company.

Employees are expected to maintain good personnel hygiene as par company policy. CIL provide separate toilet, bathroom for women and male workers. This are always clean, well, ventilated and has well lighting system.

UNIFORM Cadbury uniform Includes: Two sets of paints and shirts One pair of shoes One sweater in winter

CHAPTER-2 COMPANY PROFILE

COMPANY PROFILE
Cadbury began its operations in 1948 by importing chocolates and then re-packing them before distribution in the Indian market. After 59 years of existence, it today has five company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior) , Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota and Chennai). The corporate office is in Mumbai. Our core purpose Working together to create brands people love captures the spirit of what we are trying to achieve as a business. We collaborate and work as teams to convert products into brands. Simply put, we spread happiness! Currently Cadbury India operates in three sectors viz. Chocolate Confectionery, milk food Drinks and in the Candy category. In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, 5 Star, Perk, clairs and Celebrations. Cadbury enjoys a value market share of over 70% the highest Cadbury brand share in the world! Our flagship brand Cadbury Dairy Milk is considered the gold standard for chocolates in India. The pure taste of CDM defines the chocolate taste for the Indian consumer. In the Milk food drinks segment our main product is Bourn vita the leading Malted Food Drink (MFD) in the country. Similarly in the medicated candy category Halls is the undisputed leader. We recently entered the gums category with the launch of our worldwide dominant bubble gum brand Bubbaloo. Bubbaloo is sold in 25 countries worldwide. The Cadbury India Brand Strategy has received consistent support through simple but imaginative extensions to product categories and distribution. A good example of this is the development of Bytes. Crispy wafers filled with coca cream in the form of a bagged snack, Bytes is positioned as The new concept of sweet snacking. It delivers the taste of chocolate in the form of a light snack, and thus heralds the entry of Cadbury India into the growing bagged Snack Market, which has been dominated until now by Salted Bagged Snack Brands. Bytes were first launched in South India in 2003.

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MALANPUR FACTORY In 1989 the company stated manufacturing operations from its third and newest factory at Malanpur near Gwalior in M.P.

Using the most modern state of the art technology, the unit today manufactures range of liquid milk chocolate and a variety of enrobed chocolate products. Factory in 8 phases 1988-89 1994-95 1997 2001 2005 2006 2008 2009 clairs & Gems 5 Star Perk Chocolate expansion Fruity Gems Ultra Perk Short clair Sticks distt. Bhind.

LOCATION Telephone No. Parent Company : :

: Plot No. 25, Malanpur Industrial area, Malanpur 07539-83803, 83804 Cadbury Schweppes International UK

Total Area 24 Acres Constructed 8.5 Acre

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A brand pyramid can help managers plan and analyze a brands identity. The top tier of the pyramid consists of brand core. Brand core values are the genetic code of the brand and remain the same overtime. Closely related to these values is the brand proposition : the promise the brand makes to the consumer. This proposition should be easy to understand and appeal to the target market. The middle tier represents the brands style or elements of the brands identity that represents the self image of the brand of the brand and need to be relatively stable over time. The base of the pyramid is formed by the brand themes which are concerned with the brand currently communicate through its advertising, packaging, fashion, technological developments and changing consumer tastes. . The brand pyramid helps managers understand the strengths of the brand and ensure consistency of its message. This also helps to identify the opportunities for brand stretching and brand extensions. A brand extension is the use of a well known brand name on a new product category. We will discuss this in relation to the DAIRY MILK brand. Brand starch ing is the use of an established brand name in unrelated markets or product categories , e.g. using a well known designer name on cosmetics, clothes, sunglasses etc, such as John Rocha Waterford Crystal

CADBURY: THE BRAND

The brand CADBURY enjoys a high level of brand equity. Researches show 90% of the people recognizes the brand while 74% state that when it comes to chocolate only CADBURY will do. There are three main brand name strategies: Family brand names: The parent brand is also known as an umbrella brand. This term is given to product ranges where the family brand name is used for all products. The advantage of this approach is the positive associations with the parent brand will transfer to all sub brands. The risk however is that that if one brand is unsuccessful or falls into disrepute, the reputation of the complete family of brands can be tarnished. Cadbury is a family brand .\ Individual brand names (multi brands): in this case each brand is created and named separately and has separate identity. Using a family brand may not be that suitable as brand values may be far apart.

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Combination brand names: This approach allows for the optional use of the corporate brand name, while allowing an individual brand to be identified, e.g. Cadbury Dairy Milk.

Cadbury uses a combination of brand strategies. The family brand ,Cadbury is linked with its famous sub brands , i.e. Cadbury Crme Egg, Cadbury Roses and Cadbury Flake to name a few. The family brand identity is style communicated by packaging with the Cadbury corporate purple color and the distinctive Cadbury script logo. The sub brand is then distinguished by its own individual livery.

Recently marketers have identified particularly strong family or corporate brands as MASTERBRANDS. Cadbury is such a brand. However, a true Masterbrand is more than name of the company it incorporates the companys mission, vision and values, representing them in a way that is easily understood by consumers. IBM is another example of MASTERBRAND. Cadburys core brand values include "lifes everyday pleasures that make us feel good and never let us down. As a reward or a pick me up, we consumer s trust Cadbury chocolate to make us feel better

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BUILDING A MEGABRAND: CADBURY DAIRY MILK

In the last year there has been a major development in brand strategy at Cadbury y Ireland. The Cadbury Dairy Milk brand has been stretched to become a family brand in its own right. Of all the successful Cadbury brands, the one with the greatest loyalty is Cadbury Dairy y Milk. In 2002 more than 19 million Dairy y Milk products were sold. Cadbury y made a strategic marketing decision to leverage the value of the Dairy Milk brand (i.e. optimize the market potential of the brand ) by elevating it to a Megabrand or range brand.

A Megabrand or range brand spans an entire range of products, creating, relationships with products which may have been previously unseen by customers.

The rationale for a mega brand: 1. The Megabrand concept can help provide structure and unity to a strategy. 2. A Megabrand strategy can add visibility to products and provide greater credibility to consumer s for a variety of offers under the brand. In addition, it is easier for consumer to try new offers from their trusted brand.

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Megabrands provide economies of scale as the fixed costs of maintaining a brand name can be spread across the sales of numerous product lines. Creating and maintaining brands has become very expensive. Stand alone it increasingly difficult to compete with Megabrands. Other factor s leading to the emergence of the Megabrand include growing Pressures and greater global competition. Megabrands are better resourced and have a greater chance of success than standalone brands.

SCOPE OF THE MEGABRAND When developing a Megabrand, products are chosen for inclusion on the basis of their compatibility with the brands identity. For Cadbury, the (blocks) chocolate brands were included as they were perceived as variants of Dairy Milk. The core proposition of the new Dairy Milk Megabrand could be described as delivering recipes for lives upbeat occasions - i.e. no matter what your humor or the occasion, Cadbury Dairy Milk will provide the perfect accompaniment Two products in the Cadbury range created a dilemma: Wispa and Caramel. Both were standalone products with distinctive identities. Both had a loyal consumer base high should not be abandoned. To incorporate these products into the Dairy Milk range called for a fresh strategy. Both were blocking chocolate and provided a fit with the Dairy Milk Megabrand. Their inclusion provided the opportunity to further leverage. The Dairy Milk Megabrand without alienating loyal consumer s. The new Dairy Milk Bubbly brand benefited from a new name which better conveys the distinctive "mouth feel" of Wispa. The new aerated chocolate product now in square form, which is also easier to break, proved popular. Test showed that 85% of Wispa consumers were likely to buy Dairy Milk showed that 85% of Wispa consumers were likely to buy Dairy Milk, while 89% of Caramel customers indicated their likelihood to buy the new Dairy Milk Caramel. Other range refreshment initiatives involved deleting some products such as Banoffi while incorporating new variants like Cadbury Dairy Milk Orange Shots. This approach will keep the range fresh!!!!!!!

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CHAPTER-3 INDUSTRY PROFILE

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INDUSTRY PROFILE
Cadbury Boost is a chocolate bar made by Cadbury Ireland in the Republic of Ireland, and sold in the UK by Cadbury UK and also sold in

Australia and South

Africa.

Its

wrapper

says

that

it

consists

of milk

chocolate with caramel and biscuit filling. The wrapper also states that Boost is "Charged with glucose."

Cadbury Brunch Bar is a bar of cereals (oats, bran flakes and crispies) bound with honey and half covered in milk chocolate. They come in a variety of flavours: Raisin, Hazelnut, Apricot & Almond, Cranberry & Orange, Fruit & Nut, Mixed Berry, Chocolate Chip and Toasted Coconut and is made by Cadbury UK. They are breakfast type bars that are quick to eat in, and ideally as a slightly healthier and more wholesome snack option to chocolate bars. Cadbury Caramilk is a caramel-filled chocolate bar made by Cadbury Adams in Canada. It was first sold in 1968.[1] Variations available, some of them limited editions, include Caramilk made with dark chocolate maple, chocolate, or cappuccino. "Chunky" (thicker) versions called Caramilk "Thick" and cylindrical versions called "Caramilk Rolls" (similar to Rolo) have also been introduced.

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Crispy Crunch is a hard chocolate bar with a crispy peanut flake inside that is made by Cadbury. Crispy Crunch is sold in Canada. Crispy Crunches were sold in the United States for a brief time in the 1990s by the food distribution arm of Pro Set, the collectible card company. Pro Set went bankrupt, resulting in Crispy Crunch no longer being available in the United States. A lower-calorie version of Crispy Crunch was available for a limited time in the mid-1990s. The original manufacturers, Neilson, sold all their chocolate brands to Cadbury in 1996, though packaging continued to feature the Neilson logo for a few years. Since Cadbury began manufacturing of the chocolate bar, the recipe has changed in that it is less salty and more sweet as it has a more of the crunchytopaz coloured candy coating around the centre.

(a) Bar and a Half In June 2009 Cadbury launched the "Cadbury Dairy Milk Bar and a Half" range as a replacement to the Cadbury Dairy Milk "8 chunk" across several Dairy Milk variants. The concept is that the bar is to be more "portionable", so parts of the bar can be "saved for later" although the bar is the same as the old 8 chunk but in Fruit and Nut, Whole Nut and Standard. This bar has the new logo and packaging. A similar technique has been introduced with Cadbury Double Decker and Cadbury Boost bars. However instead of larger bars, two separate bars are packaged together and are called "Duo". Both brands received a packaging refresh at the same time.

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Cadbury Dairy Milk Caramel is a chocolate bar that is part of the Cadbury Dairy Milk brand and is made by Cadbury UK and Cadbury Ireland. The bar is sold in the United Kingdom and Ireland. The bar was first launched in 1976, originally called Cadbury Caramel until 2003, when it was renamed. In early 2009 it was relaunched, with the Caramel name re-emphasised as the main on-pack brand, and the Dairy Milk brand reduced in size. he product is a Cadbury Dairy Milk chocolate bar semi-divided into blocks each of which has a caramel filling. The blocks vary in shape and number according to the size of the bar, but on all bars, the blocks are stamped with the word Cadbury on the top.

Cadbury Celebrations : Cadbury Celebrations was aimed at replacing traditional gifting options like Mithai and dryfruits during festive seasons. Cadbury Celebrations is available in several assortments: An assortment of chocolates like 5 Star, Perk, Gems, Dairy Milk and Nutties and rich dry fruits enrobed in Cadbury dairy milk chocolate in 5 variants, Almond magic, raisin magic, cashew magic, nut butterscotch and caramels. The super premium Celebrations Rich Dry Fruit Collection which is a festive offering is an exotic range of chocolate covered dry fruits and nuts in various flavours and the premium dark chocolate range which is exotic dark chocolate in luscious flavours.

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Cadbury Celebrations has become a popular brand on occasions such as Diwali, Rakhi, Dussera puja. It is also a major success as a corporate gifting brand. The communication is based on the emotional route and the tag line says "rishte pakne do" which fits with the brand purpose of strengthening your relationships with something sweet. Cadbury five star Cadbury 5 Star needed to introduce an element of surprise in its eat experience to gain share among lapsed consumers. To do this the variant Cadbury 5 Star Crunchy was launched- which still had the richness of caramel, chewiness of nougat but also contained rice crispies. In o rder to engage youth the campaign was executed acrossTV, radio, internet, outdoor and print media.

Cadbury Perk: A pretty teenager; a long line, and hunger! Rings a bell? That was how Cadbury launched its new offering; Cadbury Perk in 1996. With its light chocolate and wafer construct, Cadbury Perk targeted the casual snacking space that was dominated primarily by chips & wafers. With a catchy jingle and tongue in cheek advertising, this 'anytime, anywhere' snack zoomed right into the hearts of teenagers. Raageshwari started the trend of advertising that featured mischievous, bubbly teenagers getting out of their 'stuck and hungry' situations by having a Cadbury Perk. Cadbury Perk became the new mini snack in town and its proposition "Thodi si pet pooja" went on to define its role in the category. 20

As the years progressed, so did the messaging, which changed with changes in the consumers' way of life. To compliment Cadbury Perk's values, the bubbly and vivacious Preity Zinta became the new face of Perk with the 'hunger strike' commercial in the mid 90's. Cadbury Gems : The saying "Good things come in small packets" has been proven right many a times and it couldn't have been truer for the pretty chocolate buttons called Gems. Who can forget the unique, brightly colored chocolate buttons with crispy shells, encased in a pack that's as colorful as the product itself? Unrivalled in all these years, Cadbury Gems has captured every consumer's fantasy for almost 4 decades. Little wonder that Cadbury Gems, the brand that came into India in 1968 is still going strong. Cadbury Gems brings happiness to the consumer's world. With this promise in mind, Cadbury Gems has always had 'Masti' as the key proposition in all its communication. In fact, Cadbury Gems is always a willing ally for pranks and fun.

Cadbury Bournvita :
Cadbury was incorporated in India on July 19th, 1948 as a private limited company under the name of Cadbury-Fry (India). Cadbury Bournvita was launched during the same year. It is among the oldest brands in the Malt Based Food / Malt Food category with a rich heritage and has always been known to provide the best nutrition to aid growth and all round development. Throughout it's history, Cadbury Bournvita has continuously re-invented itself in terms of product, packaging, promotion & distribution. The Cadbury lineage and rich brand heritage has helped the brand maintain its leadership position and image over the last 50 years.

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INTRODUCING CADBURY AS AN AFTER DINNER SWEET One of the biggest marketing strategy followed by Cadbury in India was introducing Cadbury as an after dinner sweet. Indians are fond of having dessert after their dinner. Cadbury aimed at replacing the traditional sweets. Apart from its after dinner advertisement Cadbury targeted adults rather than children. In most of its advertisements, the brand is endorsed and advertised by adults rather than by children even though it basically sells chocolate. Such type of advertisements have created a very wide range of consumers for Cadbury. Its products are not limited to children alone. Adults like the products of Cadbury as much as children do.

Another reason for Cadbury being such a successful brand was that it aimed at replacing the traditional sweet custom so prevalent in India. Indians have the habit of carrying sweets as gifts when they visit a friend or relatives. Cadbury items became the new sweets. It was not only considered better but also superior to carry Cadbury instead of the normal sweets. Cadbury also aimed at selling in bulk during festive seasons such as diwali and rakhi. Diwali and rakhi packs are designed to give a feel of the festivities going on. They are exclusively indianised. The chocolate packs contain special chocoloates such as dry fruits rich chocolates as people normally serve dry fruits during diwali.

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Cadbury Dairy Milk Wrappers Over the Years

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COMMUNICATING

STRATEGY

To promote the new dairy milk megabrand , Cadbury implemented comprehensive 360 degree support campaign. This involved a highly coordinated set of promotional activities across various communications channel each activity bearing the same message . This approach is known as integrated marketing communications and ensures that consumers receive a clear and consistent message about a brand.

The 360 degree support campaign include a point of sale competition to win a new look , new display units , a buy-two-get-one free promotion on 100g bars, PR and advertisements in the trade press. The result was that sales of the new Megabrand products exceeded targets by 12 % !! Section 1.02 Cadbury Advertising Timeline Section 1.03 1867 Cadbury Cocoa Essence began advertising. They highlighted the purity of the product with the slogan Absolutely pure, therefore best. Section 1.04 1900 Cadbury gained the help of a popular artist Cecil Aldin to create a series of posters and press adverts to advertise their products.

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Section 1.05 1920s-30s Cadbury promoted their products through the war by creating the Chocolate Mystery Man character. He gave out free gifts, but only if he could be found. Section 1.06 1928 Cadbury Dairy Milk poster campaigns began using the iconic glass and half slogan and image to stress its high milk content. Section 1.07 1930s Cadburys status as the nations favorite brand becomes the most important feature of the companys advertising. Section 1.08 1938 150,000 people went on the factory tour every year. It began in 1902 to link people more closely with Cadbury. Section 1.09 1939 During the 2nd World War Cadbury Dairy Milk disappeared. Cocoa and chocolate was under government restriction and only rationed chocolate was sold. Section 1.10 1951 The Bournville Story, a film promoting Cadbury, was made and shown cinemas around the country. Section 1.11 1955 Cadbury Drinking Chocolate was one of the very first ads on commercial television in this year. Section 1.12 1957 Cadbury commissioned thirteen one-minute films shown as TV adverts. These ads described the harvesting of the Cadbury chocolate ingredient. Section 1.13 1959/60 Flake TV advertising began; it used the iconic theme of a woman sensually enjoying a bar of chocolate on her own.

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Section 1.14 1970-1974 Memorable television ads raised the sales of Cadbury Fruit & Nut and Whole Nuts by 73% (Everyones a Fruit & Nut Case, NUTS whole hazel nuts). Section 1.15 1983 The Wispa Bar launched including televised ad campaigns featuring comedians and comic actors talking about the new bar. Section 1.16 1990 Cadbury World opened a 10 million replacement for factory tours. 350,000 people visited in the first year. Section 1.17 1996 Cadbury began a 10 million annual sponsorship of Coronation Street, reaching an audience of eighteen million people. Section 1.18 2007 The Cadbury Gorilla ad premiered, immediately becoming one of the most popular adverts in recent years.

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TV COMMERCIAL OF CADBURY

Cadburys Christmas Club advertisement Poster - 1935

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Up until the year 1928, not a lot of money was put in to the advertising of the products. By this year Cadburys was the best selling chocolate company in Britain. The Join our Christmas club or Cadburys chocolates poster is from the year 1935.The advert has Santa Claus on it, by using Santa Clause it means that the poster will appeal to children a lot more than it would if Santa was not included in the poster, the idea is that children will see santa in the poster and then want the chocolate for christmas. In the poster here is also several cadburys products being shown, this means that many of the products are being promoted rather that just one it also shows the variety that Cadburys sells. The writing on the Poster says JOIN OUR CHRISTMAS CLUB FOR CADBURYS CHOCOLATES. Notice how all of the letters are in capitals and the words Christmas Club and Cadburys are larger than the rest of the words to make them stand out so that attention is drawn to those words more than theothers. The target audience for this poster would be everyone. The santa

clause image makes the poster attractive to children the bright

colours may also attract the attention of youngsters, and the fancy

and attractive packaging of the boxes of chocolates would appeal to

adults as the packaging looks attractive and it may appeal as a nice Christmas present for adults to buy for eachother. I think the message behind this poster advertising Cadburys Dairy Milk Chocolate is that, By using Santa in the poster it promotes the idea of Cadburys Chocolate being a product that you could give away as a Christmas present, also because Santa clause is such an iconic figure to children, if I child sees a poster with Santa on it they will immediately be intrigued to know what the poster is about therefore I think the message of this poster is that you should buy this product because santa likes it, so you will like it to.

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This advert is dramatically different from the most recent adverts shown on T.V and in poster form. The advert is much more old fashioned, naturally, compared to the adverts which are produced now a days by Cadburys. The colours used in the modern posters are very bright and attractive the Cadburys Colour is purple so there tends to be a purple theme throughout all of the posters and adverts where as in the early days of Cadburys this wasnt particularly the case, also in the latest adverts there tends to be a slogan or jingle but in some of the earlier promotions of the products there was no catchy slogan.

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CHAPTER-4 SCOPE OF WORK

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SCOPE OF WORK
The study is restricted to South Delhi only. Efforts have been to have consumers surveyed in South Delhi

The founding of the Cadbury business dates back to 1831 when John Cadbury first made cocoa products on a factory scale in an old malt house in Crooked Lane, Birmingham. In 1847 the business moved to larger premises in Bridge Street, which had its own private canal spur linking the factory via the Birmingham Navigation Canal to the major ports of Britain. Business continued at the Bridge Street site for 32 years and by 1878 the workforce had expanded to 200, so more space was needed. This heralded the move to Bourneville and the building of what is now one of the largest chocolate factories in the world. John Cadbury retired in 1861 handing over the business to his eldest sons Richard and George. It is to their leadership that the success of the enterprise is owed as the company prospered.

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CHAPTER-5 OBJECTIVES OF THE PROJECT

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OBJECTIVES OF THE PROJECT

1) To identify the financial strengths & weakness of the company. 2) Through the net profit ratio & other profitability ratio, understand the profitability of the company. 3) Evaluating company s performance relating to financial statement analysis. 4) To know the liquidity position of the company with the help of current ratio. 5) To find out the utility of financial ratio in credit analysis & determining the financial capacity of the firm.

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CHAPTER-6 RESEARCH METHODOLOGY

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RESEARCH METHODOLOGY
Research is a systematic method of finding solutions to problems. It is essentially an investigation, a recording and an analysis of evidence for the purpose of gaining knowledge. According to Clifford woody, research comprises of defining and redefining problem, formulating hypothesis or suggested solutions, collecting, organizing and evaluating data, reaching conclusions, testing conclusions to determine whether they fit the formulated hypothesis1

Sampling Design. A sample design is a finite plan for obtaining a sample from a given population. Simple random sampling is used for this study.

Universe. The universe chooses for the research study is the employees of TATA Motors Ltd. Sample Size. Number of the sampling units selected from the population is called the size of the sample. Sample of 50 respondents were obtained from the population.

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Sampling Procedure. The procedure adopted in the present study is probability sampling, which is also known as chance sampling. Under this sampling design, every item of the frame has an equal chance of inclusion in the sample. Methods of Data Collection. The datas were collected through Primary and secondary sources. Primary Sources. Primary data are in the form of raw material to which statistical methods are applied for the purpose of analysis and interpretations. The primary sources are discussion with employees, datas collected through questionnaire.

Secondary Sources. Secondary datas are in the form of finished products as they have already been treated statistically in some form or other. The secondary data mainly consists of data and information collected from records, company websites and also discussion with the management of the organization. Secondary data was also collected from journals, magazines and books.

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CHAPTER-7 DATA ANALYSIS, PRESENTATION AND INTERPRETATION

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ANALYSIS AND INTERPRETATION OF DATA

DATA ANALYSIS AND INTERPRETATION

To know the department in which employees are belongs to Section 1.21 N Section 1.22 Percenta o. of ge Respondents Section 1.23 1. Section 1.24 Mechanica Section 1.25 30 Section 1.26 30 l Section 1.27 2. Section 1.28 Electrical Section 1.29 25 Section 1.30 25 Section 1.19 S I. No. Section 1.20 Departme nt Section 1.31 3. Section 1.32 Production Section 1.33 35 Section 1.35 4. Section 1.36 Others Section 1.39 Total Section 1.37 10 Section 1.40 10 0 Section 1.34 35 Section 1.38 10 Section 1.41 100

Inference: From the above table it shows that 35% of employees are belongs to production department.

10% 30% Mechanical 35% Electrical Production Others 25%

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To know working experience of the employees Section 1.42 SI. Section 1.43 Work No. Experience Section 1.46 1. Section 1.47 Below 2 years Section 1.50 2. Section 1.51 2 4 years Section 1.54 3. Section 1.55 4 6 years Section 1.58 4. Section 1.59 Above 6 years Section 1.62 Total Section 1.44 No. Section 1.45 Percentage of Respondents Section 1.48 13 Section 1.49 13 Section 1.52 30 Section 1.56 34 Section 1.60 23 Section 1.63 100 Section 1.53 30 Section 1.57 34 Section 1.61 23 Section 1.64 100

Inference: From the above table it shows that 34% of the employees have 4 6 years experience.

13% 23% Below 2 years 2 4 years 30% 4 6 years Above 6 years 34%

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To know the physical working environment Section 1.65 SI Section 1.66 Workin . No. g Environment Section 1.69 1. Section 1.73 2. Section 1.77 3. Section 1.81 4. Section 1.85 5. Section 1.67 No Section 1.68 Percentag . of e Respondents Section 1.70 Excellen Section 1.71 12 Section 1.72 12 t Section 1.74 Good Section 1.75 57 Section 1.76 57 Section 1.78 Fair Section 1.82 Poor Section 1.79 28 Section 1.83 3 Section 1.87 0 Section 1.90 10 0 Section 1.80 28 Section 1.84 3 Section 1.88 0 Section 1.91 100

Section 1.86 Very Poor Section 1.89 Total

Inference: From the above table it shows that 57% of the employees were feeling good about the working environment.

3% 0% 12% 28% Excellent Good Fair 57% Poor Very Poor

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To know the satisfaction level of employees towards the non-monitory benefits Section 1.93 NonMonitory Benefits offered to Employees Section 1.96 1. Section 1.97 Highly satisfied Section 1.100 Section 2 1.101 Satis . fied Section 1.104 Section 3 1.105 Neit . her Satisfied nor Dissatisfied Section 1.108 Section 4 1.109 Diss . atisfied Section 1.112 Section 5 1.113 Hig . hly Dissatisfied Section 1.116 Total Section 1.92 SI. No. Section 1.94 No. of Respondents Section 1.98 14 Section 1.102 4 Section 1.106 5 Section 1.110 Section 1.114 Section 1.117 00 Section 1.95 Perce ntage Section 1.99 14 5 Section 1.103 4 2 Section 1.107 5 5 Section 1.111 2 Section 1.115 1 Section 1.118 00 5 2

5 2 1

Inference: From the above table it shows that 54% of the employees were satisfied towards the non-monitory benefits.

2% 5% 25% 14% Highly satisfied Satisfied Neither Satisfied nor Dissatisatisfied 54% Dissatisfied Highly Dissatisfied

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To know the satisfaction level of respondents towards the work assigned Section 1.119 Section 1.120 S Amount of I. No. Work Section 1.123 Section 1.124 1 Highly . satisfied Section 1.127 Section 1.128 2 Satisfied . Section 1.131 Section 1.132 3 Neither . Satisfied nor Dissatisfied Section 1.135 Section 1.136 4 Dissatisfied . Section 1.139 Section 1.140 5 Highly . Dissatisfied Section 1.143 Total Section 1.121 N o. of Respondents Section 1.125 2 0 Section 1.129 4 5 Section 1.133 1 2 Section 1.137 1 8 Section 1.141 6 Section 1.144 00 Section 1.122 ercentage Section 1.126 0 Section 1.130 5 Section 1.134 2 Section 1.138 8 Section 1.142 P 2 4 1 1 6 1

1 Section 1.145 00

Inference: From the above table it shows that 45% of the respondents were satisfied towards the work assigned.

6% 20% 18% Satisfied Neither Satisfied nor Dissatisfied 12% Dissatisfied Highly Dissatisfied 44% Highly satisfied

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Opinion about the career development programme in their organization Section 1.146 Section 1.147 S Career I. No. Development Section 1.150 Section 1.151 1 Highly . satisfied Section 1.154 Section 1.155 2 Satisfied . Section 1.158 Section 1.159 3 Neither . Satisfied nor Dissatisfied Section 1.162 Section 1.163 4 Dissatisfied . Section 1.166 Section 1.167 5 Highly . Dissatisfied Section 1.170 Total Section 1.148 N Section 1.149 o. of Respondents ercentage Section 1.152 12 Section 1.153 2 Section 1.156 56 Section 1.157 6 Section 1.160 22 Section 1.161 2 Section 1.164 10 Section 1.165 0 Section 1.168 0 Section 1.169 Section 1.171 0 10 Section 1.172 00 P 1 5 2 1 0 1

Inference: From the above table it shows that 56% of the employees were satisfied with the opinion about the carrier development programme in their organisation.

0% 10% 22% 12% Highly satisfied Satisfied Neither Satisfied nor Dissatisfied 56% Dissatisfied Highly Dissatisfied

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To know the cooperation of co-workers Section 1.174 S -operation of Workers Section 1.177 Section 1 1.178 . ghly satisfied Section 1.181 Section 2 1.182 . isfied Section 1.185 Section 3 1.186 . ither Satisfied nor Dissatisfied Section 1.189 Section 4 1.190 . ssatisfied Section 1.193 Section 5 1.194 . ghly Dissatisfied Section 1.197 Total Section 1.173 I. No. Co Section 1.175 o. of Respondents Hi Section 1.179 0 Sat Section 1.183 6 Ne Section 1.187 1 Di Hi Section 1.191 Section 1.195 Section 1.198 00 N Section 1.176 rcentage Section 2 1.180 Section 6 1.184 Section 1 1.188 Pe 20 66 11

3 Section 1.192 0 Section 1.196 Section 1 1.199 0

3 0 10

Inference: From the above table it shows that 66% of the employees were satisfied with the cooperation of co-workers.
3% 0% 11%

20%

Highly satisfied Satisfied Neither Satisfied nor Dissatisfeid Dissatisfied Highly Dissatisfied

66%

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To know the satisfaction of Respondents with top management Section 1.201 Sat S isfaction with Top Management Section 1.204 Section 1 1.205 Hi . ghly satisfied Section 1.208 Section 2 1.209 Sat . isfied Section 1.212 Section 3 1.213 Ne . ither Satisfied nor Dissatisfied Section 1.216 Section 3 1.217 Dis . satisfied Section 1.220 Section 4 1.221 Hi . ghly Dissatisfied Section 1.224 Total Section 1.200 I. No. Section 1.202 o. of Respondents Section 1.206 6 Section 1.210 1 Section 1.214 7 Section 1.218 Section 1.222 Section 1.225 00 N Section 1.203 rcentage Section 2 1.207 Section 5 1.211 Section 1 1.215 Pe 26 51 17

6 Section 1.219 0 Section 1.223 Section 1 1.226 0

6 0 10

Inference: From the above table it shows that 51% of the employees were satisfied with the top management.
0% 6% 26% Highly satisfied Satisfied Neither Satisfied nor Dissatisfied Dissatisfied Highly Dissatisfied

17%

51%

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To know the satisfaction of Respondents with their subordinates Section 1.227 S Section 1.228 Satisfaction I. with Subordinates No. SectionSection 1.231 1.232 1 Highly . satisfied SectionSection 1.235 1.236 2 Satisfied . SectionSection 1.239 1.240 3 Neither . Satisfied nor Dissatisfied SectionSection 1.243 1.244 4 Dissatisfied . SectionSection 1.247 1.248 5 Highly . Dissatisfied Section 1.251 Total Section 1.229 N Section 1.230 o. of Respondents ercentage Section 1.233 2 Section 1.237 7 Section 1.241 4 Section 1.245 Section 1.249 Section 1.252 00 1 Section 1.234 2 6 Section 1.238 7 1 Section 1.242 4 7 Section 1.246 0 Section 1.250 1 Section 1.253 00 P 1 6 1 7 0 1

Inference: From the above table it shows that 67% of the employees were satisfied with their subordinates.
0% 7% 14% 12% Highly satisfied Satisfied Neither Satisfied nor Dissatisfied Dissatisfied Highly Dissatisfied 67%

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To know the level of satisfaction regarding nature of job Section 1.254 I. No. Section S 1.255 Jo Section 1.256 Section N 1.257 Pe b Satisfaction o. of rcentage Respondents Section 1.258 Section 1 1.259 Hi Section 1.260 Section 2 1.261 22 . ghly satisfied 2 Section 1.262 Section 2 1.263 Sat Section 1.264 Section 5 1.265 56 . isfied 6 Section 1.266 Section 3 1.267 Ne Section 1.268 Section 1 1.269 16 . ither Satisfied nor 6 Dissatisfied Section 1.270 Section 4 1.271 Di Section 1.272 7 Section 1.273 7 . ssatisfied Section 1.274 Section 5 1.275 Hi Section 1.276 0 Section 1.277 0 . ghly Dissatisfied Section 1.278 Total Section 1.279 Section 1 1.280 10 00 0 Inference: From the above table it shows that 56% of the employees were satisfied with their job.
0% 7% 22% 16% Highly satisfied Satisfied Neither Satisfied nor Dissatisfied Dissatisfied Highly Dissatisfied

55%

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CHAPTER-8 FINDINGS

48

FINDINGS
1) Standard current ratio is 2:1 and for industry it is 1.33:1. CADBURY PVT. LTD. ratio satisfactory.

2) Acid test ratio is more than one but it does not mean that company has excessive liquidity & firm quick ratio is declining from 2005-06 to 2009-10

3) Debtors of the company were high; they were increasing year by year, so more funds were blocked in debtors. But now recovery is becoming faster.

4) Debtors turnover ratio is fluctuating from 2005-06 to 2009-10, which means inventory is not utilized in better way so it is not a good sign for the company.

5) Inventory turnover ratio is improving from 2001-02 to 2005-06.increase in ratio is beneficial for the company because as ratio increases the number of days of collection for debtors decreases.

6) Working capital turnover ratio is continuously increasing that shows increasing needs of working capital.

7) Production capacity is not utilized to the full extent

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CHAPER-9 LIMITATIONS

LIMITATIONS
Because of time constraint sample size was the scope of this project is limited to areas in New Delhi only. The estimates are done on average basis. 50

 The project had scope for future research, which was beyond my resource due to time constraint and work pressure. Because of time constraint sample size was restricted on 100. Some of the respondents did not respond due to lack of time. Some were biased towards their brand, which might not be giving them good service. Sometimes even if the retailers were not using Cadbury but he used to say that the brand he is using is Pepsi because of low awareness level of other brands.

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CHAPTER 10 SUGGESTIONS

SUGGESTIONS
As Cadbury itself organize moral building activity in a very well equipped manner they doesnt require recommendation but I feel it must express my views to make their events more delightful. As I feel there must be provided Recreation hall in the factory premises where members of factory must spare their leisure period. 52

Picnics must be Organized .it provides a means where everyone come closure to each other and friendly atmosphere may be generated. Besides food there must be arrangement for refreshment in the canteen. Joint consultation committee must be established consisting of representatives of workers and management to discuss the organization function; this will provide them a feeling of motivation. Proper recognition must be made so as to praise the performance ,this may boost their morale ,for this awards in the form of several title like: 1. Most potential employee of the year 2. Best performance given by new comer 3. Most disciplined employee of the year 4. Award for best uniform

An informal gathering on the next day of festivals like-holi&Diwali must be arranged where every factory member must be invited with their families. This provide platform to employee to get intimate with their Boss and a cheerful performance may be gathered. Plays and Dramas must depicted organizational problems must be displayed, so that it may be taken into consideration. By organizing all these activities employees would defiantly take interest in organization matter and feel themselves as important Identity of the organization which will be beneficial for success of the organization.

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CHAPTER-11 CONCLUSION

CONCLUSION
CONCLUSION
This study was conducted in CADBURY, Malanpur to see the Employee satisfaction

54

Quality of food-

60% respondent shows dissatisfaction with the Quality of food which are provided in the canteen.

Work place safety-

60% respondent shows satisfaction about the work place safety

Company policies-

46% respondent were dissatisfied about the company policy

Communication on matter-

40% respondents were satisfied about the communication on matter.

Views and suggestions-

40% Respondent said that they feel free to express his views and suggestions to supervisor.

Communication-

50% Respondent were satisfied with the communication regarding company growth and objective.

Target setting-

54% Respondent shows satisfaction in target setting at the work place.

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Performance-

44% Respondent were not totally satisfied with the methodology used for appraising his work performance.

Timely Appreciation-

50% Respondent feel dissatisfaction of the timely appreciation for these achievements.

Training-

50% respondent showed dissatisfaction about training program.

Non monitory recognition-

44% respondent showed dissatisfaction about the non monitory recognition given by superior.

Guidance-

50% respondents were satisfied by direction of guidance, support, provided by superior.

Support-

50% respondent shows dissatisfaction by supervisor support in improvement of his work related system.

Emoluments-

56% respondent said that emolument paid by company allow a reasonable standard.

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Amenities-

40% respondents were satisfied with the facility housing, transport, recreation.

Participation-

40% somewhat satisfied by participation in improvement activities.

Management-

50% satisfied with management care for environment

Information-

50% satisfied by information availability and resources for taking job related decision. Companies vision46% reply that they do not understand the company vision, mission and values. Leadership-

60% respondents were satisfied with the leadership style practiced in his unit.

Medical facility-60% respondents were satisfied with feedback given to him by the superior on his performance.

BIBLIOGRAPHY
Reports Annual Report (2005-2010) Bonus issue bulletin 2005

Websites www.Cadbury.com 57

Books Basic corporate accounting CA Dr. Girish Ahuja, Page No. 110 Financial Management R.P Rustagi, Page No. 56

QUESTIONNAIRE
To know the department in which employees are belongs to To know working experience of the employees To know the physical working environment
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 To know the satisfaction level of employees towards the non-monitory benefits To know the satisfaction level of respondents towards the work assigned

Opinion about the career development programme in their organization To know the cooperation of co-workers

To know the satisfaction of Respondents with top management To know the satisfaction of Respondents with their subordinates To know the level of satisfaction regarding nature of job

59