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MARGARET E. (PEG) ACHTERMAN Office Northwest University 5220 108th Ave N.E.

Kirkland, WA 98033 Home 4416 Thackeray Pl. N.E. Seattle, WA 98105

Phone: 425-889-5354 Email: peg.achterman@northwestu.edu Website: profachterman.info

Phone: 206-356-9233 Email: pachterman@gmail.com Twitter: @achterman LinkedIn: Peg Achterman

EDUCATION 2012 PhD. Communication University of Washington Seattle, Washington Emphasis: Media and new technologies, mass media organizations and structures, journalism education. Dissertation Topic: Multimedia in the Mainstream: Analyzing Legacy News Traditions in Online Journalism Advisor & Committee Chair: Randal Beam Committee Members: Richard Kielbowicz, Nancy Rivenburgh, Gina Neff, Jennifer Stuber (School of Social Work). 1983 M.S. Broadcast Journalism S. I. Newhouse School of Communication, Syracuse University Syracuse, NY Theses Documentary: Urban Homesteading Advisor: Vernone Sparkes 1982 B.A. History & Journalism University of Washington Seattle, Washington

AWARDS & HONORS Scholarship Recipient Mortar Board: Madeline Jones Campbell Scholarship

2007-2008 Inductee University of Washington Husky Hall of Fame 1989 & 2001 (Rowing - Varsity Eight 1981 & Varsity Eight 1982)

Region 11 Spot News Award National Press Photographers Association 1996 Best Sportscast Washington State Associated Press 1994 Scholarship Recipient National Association of Broadcasters H. E. Fellows Scholarship 1982 Member - Mortar Board Senior Honor Society University of Washington Tolo Chapter 1981-1982 EMPLOYMENT EXPERIENCE Autumn 2009present: Northwest University Kirkland, WA Assistant Professor of Communication Courses include: Introduction to Digital Media, Principles of Multimedia, Mass Communication, Photography, Fundamentals of Speech 20062009: University of Washington Seattle, WA Teaching Assistant/Research Assistant Teaching in undergraduate-level courses, either as an assistant to a department professor or as the sole instructor for smaller courses. Research assistance provided for specific projects and centers. Courses included: Interpersonal Communication, American Politics & Mass Media, Interviewing, Navigating Networks, Mass Communication. 2006present: MEA Productions Seattle, WA Owner Consulting business specializing in software training, non-linear editing, and photography 20012006: Grass ValleyThomson Media Seattle, WA Digital News Products Instructor/Training Developer Taught computer-based editing, media management and asset management to newsroom personnel in network and local broadcasting Developed and implemented new training materials for news products Sales representative for demonstrations and trade shows Recruitment and coordination of contract trainers 19912001: KING Television & KSTW Television Seattle, WA News PhotographerField Producer Daily production of television news stories and live broadcasts Producer-photographer of various news and sports specials National political campaigns 96 and 00, WTO-Seattle 99, Boeing, Washington apple trade to Japan, UW basketball, NCAA tournaments, NBA and MLB All-Star games

19881990: English Language Institute San Dimas, CA Recruiting Representative Developer and nationwide presenter for overseas teaching program. Expanded recruitment efforts to several new areas and increased new teacher commitments by 30% English Teacher Curriculum developer and teacher of university studentsNingxia University Yinchuan, Ningxia, Peoples Republic of China 19871988: KTUU Television News Photographer-Field Producer Daily production of television news stories and live broadcasts Producer-photographer for various news and sports specials 19851987: KING Television News Photographer Assistant Coordinator and assistant on news live shots Audio technician Anchorage, AK

Seattle, WA

19831985: KOMO Television Seattle, WA Television Traffic Assistant Scheduler of daily advertising materials Constant connection with sales force and clients to assure schedules and content PROFESSIONAL AFFILIATIONS 2011 2007 2006 1993 1985 1981-1984 1978-1985 Online News Association Broadcast Education Association Association for Educators in Journalism & Mass Communication Divisions: Visual Communication, Electronic Journalism, Newspaper Paper reviewer, 2012 National Academy of Television Arts and Sciences National Press Photographers Association American Women in Radio & Television Women in Communication

PUBLICATIONS & CONFERENCES M.E. Achterman, Anita Verna Crofts, Kathryn Gretsinger, Tabitha Hart (2014) Building, Maintaining, and Evaluating Communication Internships, International Communication Association, Seattle, WA; May 2014 (submitted for consideration) Starbird, Kate; Maddock, Jim; Orand, Mania; Achterman, M.E.; Mason, Robert M. (2013) Rumors, False Flags, and Digital Vigilantes: Misinformation on Twitter after the 2013 Boston Marathon Bombing, iConference, Berlin, Germany; March 2014 M.E. Achterman (2013) How to let go of your child going to college, The Seattle Times, August 30, 2013 Achterman, M.E. (2009) Multimedia in the Mainstream. Convergence and Society, Reno, NV; October 2009 Achterman, M.E. (2008) Recorders & Cameras & Phones, Oh My: Using ubiquitous technology to teach great interviewing skills. Convergence and Society: The Participatory Web, Columbia, SC; October 2008 Achterman, M.E. (2008) Improving Interviewing Skills with New Technologies. Symposium of Teaching & Learning, Seattle, WA. Achterman, M.E. (2007) The Good Life, News Photographer 62(9), 49-50.

PRESENTATIONS & LEADERSHIP Tankard Book Award Judge Association for Education in Journalism and Mass Communication, 2014 Student Newsroom Mentor Online News Association Atlanta, GA 2013; San Francisco, CA 2012 Panel Member Should We Teach Big Cameras? Broadcast Educators Association, Las Vegas, NV 2012 Panel Member Is the Television Package Dead? Broadcast Educators Association, Las Vegas, NV 2010 Panel Moderator Teaching Multimedia: Three approaches. Convergence and Society, Reno, NV 2009 Plenary Session Speaker University of Washington Teaching Assistants Conference, 2008 Workshop Leader University of Washington Teaching Assistants Conference,

2007 & 2008 o Social Science Sections o Graduate School After 40

Workshop Leader Practical Pedagogy: Using Gadgets in the Classroom, Autumn 2008 Workshop Leader Evans School of Public Affairs: Communication for MPAs, Autumn 2008 Dart Center Representative Association for Educators of Journalism & Mass Communications, Broadcast Educators Association, Spring 2008

RESEARCH ACTIVITIES Social Media (SoMe) Lab - "Social Media: Learning from the Boston Marathon Bombing." Research with Robert Mason (University of Washington Information School) and Kate Starbird (University of Washington Human Centered Design & Engineering). Dart Center for Journalism & Trauma - Expanding the Dart Centers presence in journalism education (during BEA, RTNDA & AEJMC). Continuing research into mental health stigmatization in the press. Mental Health Transformation Project Research Assistant for Jennifer Stuber (Principal Investigator, University of Washington School of Social Work). Conducted content analysis of Washington State newspapers (10 year sample) to determine the use of stigmatizing language surrounding the coverage of mental health. This research is being used as a basis for producing printed guidelines and workshops in order to improve reporting and writing about mental health concerns.

TEACHING Northwest University Communication 2052 (Introduction to Digital Media) The course examines key moments in computing and media history to gain a perspective on the nature of technological innovation and change. Because new media do not inhabit one specific discipline, this is an interdisciplinary course that includes communication, computer science, law, political science, history and economics. The course is structured like a workshop or seminar each class member is responsible for formally and informally contributing to discussion of readings, activities and assignments. Students use some digital media technology throughout the course. Communication 2453/Business Marketing 2453 (Mass Communication) An introductory course examining the role of mass media in daily life. The course uses reviews of history and mass communication theory in order to help students become better receivers and interpreters of mass media messages.

Communication 3533/ Business Marketing 3533 (Web Design & Layout) An introductory course combining hands-on creative work with layout and communication theory. Fundamental components of design theory and typography are incorporated with audience adaptation to provide students with valuable experience in the ideation, execution and presentation of graphic design projects. Creativity in designing media to meet communicative needs is stressed. Websites are created using a content management service and basic coding. Communication 3183 (Multimedia Principles) Students use a variety of tools to edit and produce different types of stories to post to the Web. Work of students and others in the professional realm will be critiqued regularly in order to identify the right communication tools for the task. Through the course students strengthen other core journalistic skills: thinking critically, writing clearly and reporting fairly and ethically. University Core 1052 (Identity & Vocation) An opportunity for students to explore how their faith and values motivate their vocation and faith as they pursue a college degree. Art 1342 (Introduction to Photography) Undergraduate and College of Adult & Professional Studies: A basic photography course exploring composition, lighting, editing and layout. The course emphasizes the development of a good eye for images and deemphasizes the need for a high-end camera. A good photo is all about the eye behind the camera, not the camera in the hands. Communication 1212 (Fundamentals of Speech) Basic public speaking course with emphasis on organization, audience analysis and reasoning. The course stresses the use of persuasive techniques in public speaking. Practicum/Internship Coordinator supervising required internships for all communication majors. These include students who have gained practical experience with companies and nonprofits such as: KING Television, World Vision, and the City of Bellevue. Advisor Karisma Yearbook Initiating reorganization of student media at Northwest University, including transition to a fully online operationstudent newspaper, news app, archives.

University of Washington Communication 301 (Navigating Networks) Instructor of Record: A 5-credit course designed to provide students with knowledge and skills in using different research tools for writing and reporting. Classes and assignments will help students understand how to tell good information from bad information, how to dig deep into databases to pull out pertinent information, how to find things through means other than the computer, and how to present information. Students acquire skills in various search methods and complete a quarter-long group research project. Reporting methods included work with RSS, social book-marking and Twitter.

This course syllabus received a substantial rewrite for Winter Quarter 2009 so as to be more journalism-oriented and emphasize computer-aided reporting skills.


Journalism Technology Teaching Assistant Working with journalism-track professors to introduce multimedia concepts and practices into core classes. Developing teaching modules for simple audio production, video production and web design and presenting them in these classes throughout the quarter. Providing support to the multimedia lab hours available for student drop-in twice per week throughout the quarter. Communication 351 (Interviewing) Instructor of Record: A 5-credit skills-based upperdivision course with a great deal of group interaction and project work. The material covers not only the journalistic interview, but also research and survey interviews. The course received a major redesign for Winter Quarter 2008 in order to encourage more practice with audio tools and real-life interview situations. Communication 201 (Introduction to Mass Media) - Teaching Assistant (Prof. David Domke): Part of a teaching assistant team for a large lecture-style course. Teaching discussion sections of fifty students with group work concentrated on mass media trends and criticism. Communication 495 (Special Projects) Graduate Assistant (Prof. Crispin Thurlow): Guiding undergraduates in a special seminar to create a time capsule as part of an alumni weekend. Communication 305 (American Politics & Mass Media) - Lead Teaching Assistant (Prof. Taso Lagos): Leading team of four other teaching assistants for a large lecture-style course. Teaching smaller discussion sections that included a great deal of student writing and feedback on the role of mass media in contemporary society. Responsible for creating discussion section lesson plans for all teaching assistants. Communication 202 (Introduction to Interpersonal Communication) -Teaching Assistant (Prof. Gerry Philipsen): Part of a teaching assistant team for a large lecture-style course. Teaching discussion sections of fifty students with group work concentrated on interpersonal communication. Internship supervision Faith Yi (Borders Internship) Alison Simmons (Sonics Internship) Invited Lecturer Guest speakerDigital Communication Technologies (MCDM Program) Kathy Gill Guest speakerNew Media & Society Prof. Kirsten Foot Moot Court judgeMedia Law Prof. Cindy Simmons Pacific Lutheran University Media & the World - Adjunct Professor (2006): Introduction to mass media, media effects and media literacy


Invited Lecturer Photojournalism, Media Literacy, Media Law (1998-2005)

UNIVERSITY & COMMUNITY SERVICE University Northwest University Identity & Vocation (UCOR 1052) facilitator, 2013 present International Care and Community Development M.A. admissions committee, 2012 present Recruiting, pricing, scholarship focus group participant, 2013 REACH Uganda Mission team coach, June 2013 Act Six interview facilitator, 2013 Chapel Devotional Speaker, Spring 2013 Wellness Committee member, 2012 - present Academic Technology & Resources Committee member, 2011 present Screaming Eagles Week Judge, Spring 2011 Awards Chapel Invocation, Spring 2010 Introduction to Human Communication Guest Interviewer 2010 Nursing Practicum Presentation Assessment 2010 University of Washington Planning Committee Member UW Symposium for Teaching & Learning, 2009 Executive Board Member Communication Graduate Student Association, 2008-2009 Judge Judy Nyquist Persuasive Speech Contest, 2007 & 2008 Host World Affairs Council: Indonesian broadcast journalists to the UW campus, Spring 2007 Graduate Advisor Communication Dept. Time Capsule Project, Winter & Spring 2007 o Weekly meetings with undergraduate team assembling a new 50-year time capsule.


Participant Laura Crowell Fund Run 2007 & 2008 o Annual run/walk seeks to build community and raise funds for graduate student travel grants. Volunteer Western States Communication Association Conference, February 2007 Mentor Department of Communication Research Mentor Center. 2006-2007 o Help communication undergraduates with homework, test preparation, writing. Volunteer Interviewing class project, COM 351, University of Washington. Autumn & Winter 2006 Department Representative Kent Teen Summit. December 2006 o Spoke to middle and high school students about careers in journalism. Rowing Steward University of Washington Rowing Program, 1995-2006 Student Member Faculty Search Committee, Newhouse School of Communications, Syracuse University, 1983 Community Community Advisory Council KPLU; Western Washington public radio. 2013 - present Board Member New Horizons; ministry to street youth in Seattle. 2013 - present Mayoral Appointee City of Seattle's Citizens' Telecommunications and Technology Advisory Board. 2007-2009 o Review decisions concerning cable and technology for Seattle. University Presbyterian Church o Katrina Housing Relief Team (2005) o Habitat for Humanity Team (2003 & 2004) o Board of Elders Missions (1993-1996), Worship & Music (2000-2003) o Cathedral Choir (1992-2009) Workshop Leader - Putting Cameras in the Hands of Print Reporters, Everett Herald, Everett WA. November 2008 Workshop Leader Relating to Reporters & Photographers: Media with a Critical Eye, Older Womens League. November 2008 Speaking with the Mayor - youth workshop, Seattle Center, Seattle WA. May 2007 Board member National Academy of Television Arts and Sciences - NW Chapter. 2004-2006


National Press Photographers Association o Plenary Session Speaker - Still & Video: Speaking One Language, National Press Photographers Association Women in Photojournalism Conference. August 2007 o Conference presenter National Press Photographers Associations Women in Photojournalism. August 2004 & 2005 o Judge National Television Photography of the Year Competition. 1998 Fellow Institute for Educational Inquiry - Journalists & Educators Summit. 2000 & October 2006 o Execute educational programs for journalists and educators to foster greater understanding and relationships.


Baccalaureate speaker Redmond High School. 2000 Workshop presenter Expanding Your Horizons - conference for young high school women focused on exploring careers in math, science and other non-traditional fields. 1994-2000 PROGRAM OF STUDY ONLINE STUDIES Coursera (University of Michigan) Internet History, Technology, and Security GRADUATE COURSES - University of Washington Sociology of News Theories of Technology & Society Internet Research Design Communication Theory Development Mass Media & Government Methods of Inquiry in Communication Statistics (Educational Psychology) Content Analysis Organizational Development (Evans School of Public Affairs) The Brain Learning Development (Bioengineering) Communication Pedagogy Communication Department Professional Seminars Ethics in Teaching & Research Grant Writing Technology in Teaching & Research UW Teaching Academy Seminars Understanding and Using Your Student Ratings Getting the Most Out of Your Exams and Course Assignments Strategies for Incorporating Experiential Learning in Class Course Re/Design: Using Learning Goals in Course Development and Revision

GRADUATE COURSES - Syracuse University Broadcasting & Public Interest Journalism Research Methods Cable & Broadband Communication Programming for Television & Radio Cable Management Seminar Documentary Writing

Television News & Public Affairs Telecommunications Management Television Principles & Practices Criticism in Public Arts Television Documentary Production Broadcast Internship (WTVH-Channel 5) Executive Leadership & Policy (Maxwell School of Public Affairs) UNDERGRADUATE COURSES University of Washington Communications History of Mass Media Basic Principles of Oral Communication Communication Process Elements of Cinema Broadcast Writing & Production Legal Aspects of Communications News Writing Advanced Still Photography Basic Motion Picture Production Radio & Television Advertising Radio & Television News Writing Basic Visual Communication History & Communications Broadcast Internship (KAYO-AM) Television Production Non-Commercial Radio & Television