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2010

Global ecologic


Report
2010 GLOBAL ecologic

Report

2
INTRODUCTION
TABLE OF CONTENTS
CORPORATE PROFILE
PRODUCT DESIGN
2010 ACCOMPLISHMENTS
INITIATIVES IN PROGRESS
SAFETY AND HEALTH
AWARDS AND RECOGNITION
CONTACT
Jim Dicke III
President, Crown Equipment

INTRODUCTION
At Crown, sustainability is integrated into our day-to-day business processes, evident in our
product design, and an integral part of our global business strategy. As a fourth-generation leader
of this company, l have an ongoing appreciation for the value of sustainability in terms of the
business, the talent that supports it, our commitment to our communities, our relationships with
customers and our impact on the environment.
We use the term Crown ecologic

to describe our approach to sustainability. We use it to


communicate the direct benefts our company and our customers realize from activities that
have a positive environmental impact. Additionally, Crown has distinguished itself from competi-
tors in many ways. First, Crown's innovative product designs and a unique business approach
based on vertically integrated manufacturing sets us apart from other lift truck manufacturers.
Second, we were founded and continue to be headquartered in New Bremen, Ohio-a beautiful
and vibrant community set in the farmlands of western Ohio. As a global company, we manufacture
our lift trucks in the communities where we live and we show respect for the environment in all
of our operations.
Additionally, we believe our commitment to research will continue to lead us on the path of
sustainable manufacturing practices. Our fuel cell commitment is an important component to
our environmental sustainability. We have been awarded grants from the State of Ohio through
its Third Frontier Commission to investigate, model and test fuel cell-powered lift trucks.
ln 2010, Crown increased the number of lift trucks certifed for fuel cell use to 20 models.
Finally, as a privately held company we are accountable to our employees, our customers and
our community. We believe the initiatives outlined in this report beneft all three. Throughout
the 2010 report, you will see data from our global locations as well as stories on how these
Crown operations have contributed to their communities.
Crown ecologic represents the synergies that exist between environmental responsibility and
sound business management. When you choose a Crown lift truck, you can be confdent you have
selected a truck that is effciently manufactured with minimal waste and has been designed for an
exceptionally long life. Our sustainability goals continue to evolve globally, and we welcome you on
our journey of achieving these goals as we fnd more ways to be ecologic.
Sincerely,
Jim Dicke III
President, Crown Equipment
The Crown ecologic brand
represents Crowns commitment
to a clean environment and smart
business through design and
manufacturing processes that
minimize waste and manage
energy efciently, while creating
products that optimize productivity
over a lifespan signicantly longer
than industry averages.
2010 GLOBAL ecologic

Report

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TABLE OF CONTENTS
lNTRODUCTlON..........................................................................................................................2
CORPORATE PROFlLE ...............................................................................................................4
COMMlTMENT TO SUSTAlNABlLlTY ...............................................................................5
HERlTAGE OF SUSTAlNABlLlTY .......................................................................................6
ENvlRONMENTAL POLlCY STATEMENT ..........................................................................7
PRODUCT DESlGN .....................................................................................................................8
2010 ACCOMPLlSHMENTS ........................................................................................................9
ENvlRONMENTAL PROGRAMS AND PARTNERSHlPS ...................................................9
ALTERNATlvE ENERGY DEvELOPMENT .........................................................................9
SUSTAlNABLE MANUFACTURlNG ACCOMPLlSHMENTS ...........................................10
ENERGY REDUCTlON.....................................................................................................11
EMlSSlON REDUCTlON ..................................................................................................11
RECLAlMED OR RECYCLED ..........................................................................................12
SUSTAlNABlLlTY lNlTlATlvES lN PROGRESS ..........................................................................13
SAFETY AND HEALTH...............................................................................................................14
PROGRAMS ....................................................................................................................14
TRAlNlNG ........................................................................................................................14
RECOGNlTlON ................................................................................................................15
CERTlFlCATlON ...............................................................................................................15
AWARDS AND RECOGNlTlON ..................................................................................................16
CONTACT ..................................................................................................................................17
2010 GLOBAL ecologic

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CORPORATE PROFILE
A privately held, family-owned global company, Crown Equipment Corporation is one of the world's
largest lift truck manufacturers. Crown designs, manufactures, distributes, services and supports
material handling products that provide customers with superior value. Since its entry into the
material handling equipment industry in 1956, Crown has distinguished itself from competitors with
exceptional product designs and a business approach based on vertically integrated manufacturing.
Crown designs and manufactures 85 percent of its lift truck components, including key parts like
motors, drive units and electronic modules.
Crown's award-winning line of lift trucks maintains a reputation for exceptional product design,
engineering and manufacturing. From the smallest hand pallet truck to the highest-lifting turret truck,
Crown seeks to provide users with safe, effcient and ergonomic lift trucks that increase productivity
for our customers around the world.
Headquartered in New Bremen, Ohio, Crown manufactures lift trucks that are sold throughout the
world. A strong and extensive global dealer network provides a wide variety of quality material
handling equipment, storage solutions and support services. Our global retail network extends
throughout the Americas, Europe, Middle East, Africa and the Asia-Pacifc regions. Crown
operates 16 manufacturing facilities in 11 global locations.
INTRODUCTION
CORPORATE PROFILE
COMMlTMENT TO SUSTAlNABlLlTY
HERlTAGE OF SUSTAlNABlLlTY
ENvlRONMENTAL POLlCY STATEMENT
PRODUCT DESIGN
2010 ACCOMPLISHMENTS
INITIATIVES IN PROGRESS
SAFETY AND HEALTH
AWARDS AND RECOGNITION
CONTACT Corporate Locations:
New Bremen, Ohio
Munich, Germany
Suzhou, China
Sydney, Australia
Manufacturing Locations:
Celina, Ohio
Connersville, lndiana
Fort Loramie, Ohio
Greencastle, lndiana
Kinston, North Carolina
New Bremen, Ohio
New Knoxville, Ohio
Roding, Germany
Quertaro, Mexico
Suzhou, China
Sydney, Australia
Sustain Our Environment
Through Practices
that Minimize Waste,
Manage Energy,
and Maximize Lifespan.
2010 GLOBAL ecologic

Report

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OUR COMMITMENT TO SUSTAINABILITY
This ecologic Report features an overview of Crown's sustainability and conservation efforts for the
year, as well as a to-date account of our environmental accomplishments. These facts and fgures
represent the tangible results of our recent ecologic achievements and show that Crown Equipment
has created a business model that is both sensible and sustainable. ln addition, we have incorporated
stories throughout the report that highlight Crown's global corporate social responsibility efforts,
as well as our safety and health initiatives. Crown knows that it is important to take care of our
customers, our employees and the world that we live in.
Sustainability has been a way of life at Crown Equipment for decades. ln a conscious effort
to improve the environment and beneft our customers, Crown has spent countless hours
exploring and implementing conservation-minded practices-the foremost of which is the
design, engineering and manufacturing of resilient, long-lasting lift trucks.
Crown ecologic

represents the synthesis of our sustainability endeavors, including advanced


materials recycling and recovery methods, innovative production-including lift truck and parts
remanufacturing practices, industry-leading forklift energy effciency, and the preservation of
land and natural resources. Though notable, these are just some of the ways Crown has made
environmental stewardship an everyday part of our company culture.
Our Commitment To Our Customers
Crown is continually seeking ways to help our customers become sustainable as well. The integra-
tion of fuel cells into lift trucks has the potential to improve design fexibility, equipment performance,
operator productivity, power levels and effciency. Crown's research center in Huber Heights, Ohio,
is a support infrastructure for Crown customers interested in learning more about fuel cells.
Crown has been researching fuel cell forklift applications for more than ten years and announced
its frst signifcant fuel cell installation more than two years ago. Crown frst installed a fuel cell into
its PE 4000/4500 Pallet Truck Series. ln early 2010, Crown introduced a new version of its Crown
PC 4500 Series center control pallet truck that incorporates controls and gauges for the fuel cell
into the dashboard of the truck for operator convenience. Crown also designed the truck so the
fuel cell power unit is placed behind the operator. Additionally, in late 2010, Crown introduced its
newly designed SP 3500 Series Stockpicker that now accommodates fuel cells. The SP 3500
is the industry's frst forklift to integrate Crown's Access 1 2 3

with a hydrogen fuel cell. This
integration includes the hydrogen full cell indicator in the dashboard display.
Crown continues to work closely with fuel cell manufacturers and customers to research and test
fuel cell applications. The company recently introduced a Fuel Cell Qualifcation program for its
line of electric forklifts. The program, which approves Crown trucks for use with fuel cell power
packs and provides certifcations to customers, is the frst of its kind within the forklift industry.
INTRODUCTION
CORPORATE PROFILE
COMMlTMENT TO SUSTAlNABlLlTY
HERlTAGE OF SUSTAlNABlLlTY
ENvlRONMENTAL POLlCY STATEMENT
PRODUCT DESIGN
2010 ACCOMPLISHMENTS
INITIATIVES IN PROGRESS
SAFETY AND HEALTH
AWARDS AND RECOGNITION
CONTACT
2010 GLOBAL ecologic

Report

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OUR HERITAGE OF SUSTAINABILITY
The ecologic approach evolved naturally from our commitment to minimizing waste, managing
energy and maximizing lifespan. Central to the company's sustainable manufacturing efforts is
vertically integrated manufacturing, through which Crown makes approximately 85 percent of the
components used in our lift trucks. This exceptional level of control over our supply chain shrinks the
environmental footprint of our products, while ensuring truck quality and reliability.
Additionally, performance and value are as central to the ecologic approach as they are to our
business model. By engineering and manufacturing lift trucks with longevity in mind, Crown
ensures that our equipment remains up and running during the application-and does so for
a long time.
Crown continues to focus on our people, our process, our products and our business partners.
Crown's record of sustainability is comprehensive, as we have worked hard to conserve and renew
whenever possible-a heritage we will continue to draw upon in future ecologic enterprises.

Sustainable Land Use


Crown works hard to conserve and renew resources whenever possible, even when it comes to
housing its offces and manufacturing facilities. The James F. Dicke building in New Bremen,
Ohio is home to Crown's Human Resources, Accounting and Crown Credit departments. This
37,000-square-foot offce building stands on land that used to house three separate structures,
including a former grocery store. Purchased in 2008, this facility utilizes a state-of-the-art computer-
controlled heating, ventilation and air conditioning system to reduce facility-wide energy use. The
building echoes the design structure and aesthetics of the original buildings to ft in with the historical
style of downtown New Bremen.
Our 849,000-square-foot browneld facility in Celina, Ohio was a former manufacturing plant that
Crown purchased in 1999. Crown conducted environmental remediation on the property and today
the facility houses general manufacturing, remanufacturing, fabrication and warehouse space.
Additionally, Crown's Plant 12 in New Bremen, Ohio is on the footprint of what used to be a complex
of buildings that functioned primarily as a creamery. The company renovated the existing offce space,
kept the 30,000-square-foot warehouse and the outbuildings, and tore down the remaining structure.
The razed sections' concrete blocks were crushed and recycled as gravel for Cardinal Street, which is
located south and west of New Bremen's high school. Today, the facilities house Crown Equipment's
customer showroom, product photography studio and Crown's Manufacturing Management team's
offces. The company's maintenance department uses the fve restored outbuildings.
INTRODUCTION
CORPORATE PROFILE
COMMlTMENT TO SUSTAlNABlLlTY
HERlTAGE OF SUSTAlNABlLlTY
ENvlRONMENTAL POLlCY STATEMENT
PRODUCT DESIGN
2010 ACCOMPLISHMENTS
INITIATIVES IN PROGRESS
SAFETY AND HEALTH
AWARDS AND RECOGNITION
CONTACT
2010 GLOBAL ecologic

Report

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INTRODUCTION
CORPORATE PROFILE
COMMlTMENT TO SUSTAlNABlLlTY
HERlTAGE OF SUSTAlNABlLlTY
ENvlRONMENTAL POLlCY STATEMENT
PRODUCT DESIGN
2010 ACCOMPLISHMENTS
INITIATIVES IN PROGRESS
SAFETY AND HEALTH
AWARDS AND RECOGNITION
CONTACT
ENVIRONMENTAL POLICY STATEMENT
Crown is committed to leading the industry as the manufacturer of choice by providing our customers
with preferred products, parts and services that will support their success as well as our own. As a part
of this commitment, Crown conducts its business activities through an environmentally ethical and
honest relationship with employees, customers, suppliers, contractors and communities. We strive to
be industry leaders in preserving the environment for future generations. As such, we are committed
to the following:
Crown provides an environmentally friendly and safe work environment for all
employees, suppliers, contractors and our communities.
Crown is committed to continually evaluating, reducing and eliminating the
environmental impacts of its business activities, products and services.
Crown complies with all applicable local, state and federal regulations and rules.
Crown seeks opportunities to recycle waste and strives to purchase and use
environmentally sustainable products.
Crown practices and promotes pollution prevention through maintenance,
education and operational upgrades.
Crown's environmental policy is communicated to employees, customers,
and contractors and is available to the public.
Crown will regularly review this policy to ensure its validity and compliance
throughout its facilities.
Natural Land Preservation
Crowns corporate headquarters located in New Bremen, Ohio continues
to donate and plant trees in its own nursery. Over 1,200 trees have been
planted in the last ve years. The New Bremen Foundation has developed
the Kuenning-Dicke Natural Area into woodlands, prairies and wetlands for
the recreational and educational enjoyment of visitors and the community.
Crown and the Dicke family have been instrumental in the acquisition of
the land and development of the Kuenning-Dicke Natural Area.
2010 GLOBAL ecologic

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INTRODUCTION
CORPORATE PROFILE
PRODUCT DESIGN
2010 ACCOMPLISHMENTS
INITIATIVES IN PROGRESS
SAFETY AND HEALTH
AWARDS AND RECOGNITION
CONTACT
PRODUCT DESIGN
Crown designs, manufactures, distributes, services and supports material handling products that
provide customers with superior value-value that offers long life.
A product with a long life is a holistic completion of design that works with our ecosystem instead
of against it. At Crown, sustainable products are not an afterthought. We believe in maximizing
the life of a product-beginning at the material level and continuing through to the product and
technology levels.
By designing technology systems for long life and leveraging the
inherent benefts of steel, Crown customers can rest assured our
forklifts are designed to be both durable and environmentally sound.
While most forklift manufacturers use plastic covers, Crown chooses
to use steel more often since it is robust, offers a longer life and can
be recycled infnitely.
Eventually, when technology systems do wear out, Crown replaces the systems to give trucks
new life-known as Crown's Encore

reNEWed lift trucks. These remanufactured lift trucks enable


customers to enjoy the lowest cost of ownership over the life of their vehicles and gives the original
truck a "renewed" life. Crown takes a long-life cycle approach to design enabling customers to
reduce their environmental impact.
Crown's collaborative teams work smart to deliver innovation above and beyond customers'
expectation by designing and manufacturing effcient products that are environmentally sound.
Crown's design and engineering teams conduct human-factors research by stepping out of the
offce to analyze and research trends and talk to expert users to discover innovative ideas that
beneft our customers.
For example, we were able to re-engineer our PC 4500 Series center control pallet truck to ft a
fuel cell compartment for Walmart Canada's major distribution center located in Calgary, Alberta.
With the standard PC 4500, the battery box is located directly below the steering control. Because
many fuel cell packs have a taller profle, there is not enough room to ft them below the steering
control without creating safety and performance issues. Crown worked closely with the customer to
re-engineer the truck and to ensure they had the right lift truck for their application.
Other examples of researching and discovering innovative ideas that beneft our customers include
eco-minded product features such as eSmart

Accurate Fuel Tracking that can be found on our


fuel-effcient C-5 lift trucks. Crown's eSmart technology monitors the truck's fuel effciency and
productivity. Additionally, the innovative e-GEN

braking system is available on select electric vehicles


and uses AC motor torque instead of wearable brakes to stop a lift truck's motion-eliminating the
need to replace or adjust wearable parts. All in all, these examples illustrate Crown's determination
to minimize waste, manage energy and maximize lifespan wherever possible.
Mike Gallagher
vice President - Design
Design is about creating. Good design
adds sound logic. Great design adds
a conscience. The ecosystem is an
important part of our design conscience.
2010 GLOBAL ecologic

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2010 ACCOMPLISHMENTS
Crown's ecologic

commitment produced signifcant results in 2010. Through sustainable product design and manufacturing initiatives, envi-
ronmental partnerships and programs, intensive recycling efforts, and alternative energy research, Crown's focus on environmental sustainability
extended to every division of our business. The following data refects our ecologic accomplishments for 2010 and underscores our commitment
to minimizing waste, managing energy and maximizing lifespan.
INTRODUCTION
CORPORATE PROFILE
PRODUCT DESIGN
2010 ACCOMPLISHMENTS
PROGRAMS AND PARTNERSHlPS
ALTERNATlvE ENERGY
MANUFACTURlNG
ENERGY REDUCTlON
EMlSSlON REDUCTlON
RECLAlMED OR RECYCLED
INITIATIVES IN PROGRESS
SAFETY AND HEALTH
AWARDS AND RECOGNITION
CONTACT
ENVIRONMENTAL PROGRAMS AND PARTNERSHIPS
Award for Outstanding
Achievement in
Environmental Stewardship
Crown received this award from the State of Ohio for the third time based on our environmental
stewardship program in the New Knoxville, Ohio motor plant.
Clean Industry Certication Crown Mexico received this certifcation from the Mexican Environmental Authority PROFEPA
(Procuradoria Federal de Proteccin al Ambientej as a result of their environmental efforts.
Environment and Industry
Program
Crown Mexico participated in a Queretaro Recycling Program to focus on environmental
improvements. The results included installing a variable-speed copressor and working
with suppliers to use returnable packaging.
Vehicle Certication Agency
(VCA)
Crown UK participates in a quality system that ensures safety and environmental protection.
Employees act in accordance with the standard waste disposal procedures ensuring that waste
is correctly discarded by third parties and is registered with a track and trace number.
ALTERNATIVE ENERGY DEVELOPMENT
Fuel Cell Technology
Development
As part of the industry's frst fuel cell certifcation program, Crown has now qualifed 20 electric lift truck
models to operate with fuel cells. Crown customers can match lift truck specifcations with the preferred
fuel cells helping them to meet performance, safety and sustainability goals.
Municipal Utility Renewable
Energy Generation
By working with Crown's local utility supplier, Crown is able to ensure the maximum renewable power
sources are utilized for our manufacturing processes.
Crown adds recycling symbols to all applicable
new parts and existing parts.
2010 GLOBAL ecologic

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2010 ACCOMPLISHMENTS
SUSTAINABLE MANUFACTURING ACCOMPLISHMENTS
Wastewater-to-Site Irrigation Crown Mexico added a pretreatment system to waste water to reuse the water for landscape irrigation.
Incorporation of Recycling
Symbols on Lift Truck Parts
Crown has now added recycling symbols and material numbers to all new Crown plastic parts.
ISO 14001 Registration Crown New Bremen, Ohio's electronics facility received lSO 14001 registration in 2010.
Rened Manufacturing
Recycling Process
Based on employee suggestions, Crown has implemented additional recycling streams to increase
its reuse and recycling of manufacturing-related materials.
Supplier Reusable
Packaging Initiative
Crown New Bremen, Ohio now has more than 100 suppliers that provide returnable packaging for
over 3,000 parts.
Reuse of Wooden Pallets Crown Sydney, Australia reduces timber usage and associated resources by reusing wooden pallets
for transporting materials and product.
Reduced Freight Frequency By implementing a full load consolidation program, Crown has reduced the number of transport
movements for a given quantity of freight.
Reusable Packaging As a continuous improvement procedure, Crown Roding, Germany has reduced the amount of packaged
materials used in shipping product. The location also uses shredded cardboard to ship parts. Crown
ensures that most components are delivered to assembly lines in reusable containers. This was made
possible by meeting with suppliers as part of Crown's sustainability program to further reduce packaging
materials where possible.
Absorbent Towels and Hand
Dryers Projects
Crown Roding, Germany has replaced paper toweling and absorbent granulate with washable towels and
matting. ln addition, Crown Europe has installed high-effciency hand dryers in employee restrooms.
Reduced Paper Usage ln order to reduce paper usage in production orders, Crown Roding, Germany analyzed main paper
usage by department and then identifed a redesign of format and output.
INTRODUCTION
CORPORATE PROFILE
PRODUCT DESIGN
2010 ACCOMPLISHMENTS
PROGRAMS AND PARTNERSHlPS
ALTERNATlvE ENERGY
MANUFACTURlNG
ENERGY REDUCTlON
EMlSSlON REDUCTlON
RECLAlMED OR RECYCLED
INITIATIVES IN PROGRESS
SAFETY AND HEALTH
AWARDS AND RECOGNITION
CONTACT
2010 GLOBAL ecologic

Report

11
2010 ACCOMPLISHMENTS
ENERGY REDUCTION
Variable-Speed Compressor ln order to reduce energy usage, Crown Mexico installed a variable-speed compressor to reduce run
time and electric usage.
Lighting Efciency
Improvements
Crown Australia has replaced its offce lighting with energy-effcient fxtures that offer signifcant energy
savings and a greater life span.
LPG Company Cars Crown Australia now utilizes LPG company cars that will save 58 tons of carbon per annum.
Lift Truck Initiatives As a way to reduce energy consumption and lower environmental impact through increased life span,
Crown Australia now offers LED lamps on new trucks and as an upgrade to existing vehicles. Additionally,
lift trucks are now equipped with high frequency battery chargers to reduce energy consumption and
hydrostatic steering to reduce the number of components.
Variable Frequency Drive
Controlled Compressor
Crown Suzhou, China has installed a variable Frequency Drive controlled compressor that offers
signifcant energy savings by matching the running speed with the load.
Occupancy and Emergency
Lighting Control
ln order to reduce energy consumption, Crown Suzhou, China now has emergency lighting and
air conditioning on a time-controlled system.
Bus and Bicycle
Accommodations or Travel
Crown China facility provides shuttle buses for its employees and parking area for employees
who commute on bicycles.
EMISSION REDUCTION
LPG Fuel Source
To reduce the quantity and toxicity of emissions when compared to petrol fuel source, Crown Australia's
rental feet internal combustion units use LPG instead of petrol and conform to Tier 3 European
Emissions Regulations.
Weld Gun Nozzle Extraction
Crown Roding, Germany added high-vacuum air extraction capabilities at the weld nozzle. This allows
weld fumes to be collected and eliminated directly at the source. lt is estimated that 60% of the fumes
are being extracted with this new system.
Robot Air Extraction Crown Roding, Germany's machining air quality improvements include new product installations that
extract mist, dust and fumes.
INTRODUCTION
CORPORATE PROFILE
PRODUCT DESIGN
2010 ACCOMPLISHMENTS
PROGRAMS AND PARTNERSHlPS
ALTERNATlvE ENERGY
MANUFACTURlNG
ENERGY REDUCTlON
EMlSSlON REDUCTlON
RECLAlMED OR RECYCLED
INITIATIVES IN PROGRESS
SAFETY AND HEALTH
AWARDS AND RECOGNITION
CONTACT
2010 GLOBAL ecologic

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RECLAIMED OR RECYCLED
SOLID WASTE 2010 TOTALS SCRAP METAL 2010 TOTALS
U.S. Units Metric U.S. Units Metric
Styrofoam 2 Tons 1.8 Tonne Iron 21,261 Tons 19,288 Tonne
Cardboard 502 Tons 455 Tonne Copper 34 Tons 31 Tonne
Paper/Magazines 303 Tons 275 Tonne Aluminum 107 Tons 97 Tonne
Manufacturing Plastics 86 Tons 78 Tonne Brass 7.7 Tons 7 Tonne
Recycled/Reused Wood Waste 551 Tons 500 Tonne Lead 1.45 Tons 1.3 Tonne
Shot Blast Dust 351 Tons 318 Tonne MACHINERY
Recycled Foam 2 Tons 1.8 Tonne Machine Coolants 18,658 G 70,658 L
Recycled Powder Coat Waste 26 Tons 24 Tonne Oil and Oily Wastewaters 167,350 G 663,489 L
Gloves and Rags Recycled 37 Tons 34 Tonne Air Leak Maintenance Program 101.5 CFM 2,874 L/min
Recyclable Furniture Fabric 0.72 Tons 0.65 Tonne
Elimination of Phosphate
Discharge
3 Tons 2.7 Tonne
Empty Drums 13.4 Tons 12 Tonne Machines Recycled 10 Machines 10 Machines
Refractory Fiber 6 Tons 5 Tonne OTHER ITEMS
LIFT TRUCKS Lamps and Bulbs 3,036 Bulbs 3,036 Bulbs
reNEWed Motors 370 Tons 336 Tonne Small Batteries 0.9 Tons 0.8 Tonne
reNEWed Drives 387 Tons 351 Tonne Computers 17.2 Tons 15.6 Tonne
Lift Trucks Recycled 1,042 Tons 945 Tonne Circuit Boards 21.9 Tons 19.9 Tonne
Lift Truck Batteries 810 Tons 735 Tonne
INTRODUCTION
CORPORATE PROFILE
PRODUCT DESIGN
2010 ACCOMPLISHMENTS
PROGRAMS AND PARTNERSHlPS
ALTERNATlvE ENERGY
MANUFACTURlNG
ENERGY REDUCTlON
EMlSSlON REDUCTlON
RECLAlMED OR RECYCLED
INITIATIVES IN PROGRESS
SAFETY AND HEALTH
AWARDS AND RECOGNITION
CONTACT
2010 GLOBAL ecologic

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National Reforestation Program
In order to support local environmental culture, Crown Mexico participated in
a national reforestation campaign where more than 60 employees and their
families planted 140 trees around their facilities. This was a conscious effort
to help the environment and bring families together.
SUSTAINABILITY INITIATIVES IN PROGRESS
Crown's sustainability goals for 2011 further refect our commitment to the environment. lnitiatives that minimize the environmental impact of our
manufacturing and support operations-from Crown branch recycling to our lift truck certifcation for hydrogen fuel cells-advance our ecologic


vision and promote conservation across a variety of industries. The following table outlines Crown's current ecologic initiatives from our retail
network and throughout our manufacturing operations to improve sustainability.
INTRODUCTION
CORPORATE PROFILE
PRODUCT DESIGN
2010 ACCOMPLISHMENTS
INITIATIVES IN PROGRESS
SAFETY AND HEALTH
AWARDS AND RECOGNITION
CONTACT
INITIATIVES
Fuel Cell Technology
Development
Crown's fuel cell initiative is a critical component of its commitment to environmental sustainability throughout its
business. Crown has qualifed 20 of its electric lift truck models to operate with fuel cells. Users can match lift
truck specifcations with the preferred fuel cell, allowing them to meet performance, safety and sustainability
goals. Crown continues this ongoing commitment to fuel cell research in order to meet customer needs.
ISO 14001 Certication
Crown has an ongoing plan to achieve lSO 14001 Certifcation throughout its facilities. Crown's Plant 7
electronics facility received certifcation in 2010.
Crown-Omni Recycling Week Crown is working directly with its scrap-metal vendor to plan a recycling week for employees to encourage
recycling at home.
Life Cycle Analysis (LCA) Crown has its own Life Cycle Analyst to further evaluate the sustainability of raw materials and
manufacturing processes.
Corporate Social
Responsibility Reporting
Crown has begun reporting achievements in community involvement, charitable contributions and employee
volunteer efforts as part of our global corporate social responsibility reporting.
2010 GLOBAL ecologic

Report

14
INTRODUCTION
CORPORATE PROFILE
PRODUCT DESIGN
2010 ACCOMPLISHMENTS
INITIATIVES IN PROGRESS
SAFETY AND HEALTH
PROGRAMS
TRAlNlNG
RECOGNlTlON
CERTlFlCATlON
AWARDS AND RECOGNITION
CONTACT
SAFETY AND HEALTH
Crown works hard to focus on the implementation of effective safety programs and initiatives throughout its manufacturing facilities and processes.
Committed to establishing a safe working environment every day, safety at Crown is a collaboration of supportive leadership, a lean design and
manufacturing process, and employees who work hard and care.
PROGRAMS
Crown Australias Risk Department conducted a risk profle, which is a documented report of the following developments:
Occupational Health and Safety (OHSj Manual
Contractor lnduction Booklet (Policies/Proceduresj
Fire/Emergency Evacuation Procedures (Manualj
Lifting Equipment Work lnstructions (Manualj
Disaster Recovery Plan (Manualj
Crown Suzhou, Chinas manufacturing facility has a safety and health program that includes strict safety enforcement, monthly
safety audits, extensive safety training and air-quality testing. ln addition, the program provides health checkups to all employees on
an annual basis.
Crown SafeSteps is an employee behavior-based safety program. SafeSteps has been implemented in the New Bremen, New Knoxville
and Celina, Ohio facilities for more than fve years and has resulted in over one million safety observations by employees.
Crowns injury prevention program teams are responsible for identifying and solving problem conditions on the factory foor including
ergonomic issues. The teams work closely with Crown's Ergonomic Engineers to solve these problems. This program has been implemented
in the New Bremen, New Knoxville, Ft. Loramie and Celina, OH facilities.
TRAINING
Crown Mexicos employees participated in a fre and frst-aid brigade exercise. The brigades are held at a local park and more than 100
companies participate. Experts conduct and train the employees and conduct a contest to see which company reacts and responds
faster and better to emergency situations. The fre brigade came in second place while the frst-aid brigade placed frst. Crown participates in
events like this because it is a time to share knowledge and expertise on how to handle fres and unsafe conditions.
Crown Australia held OHS training nationally for 118 key managers, supervisors and team leaders.
2010 GLOBAL ecologic

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15
SAFETY AND HEALTH
INTRODUCTION
CORPORATE PROFILE
PRODUCT DESIGN
2010 ACCOMPLISHMENTS
INITIATIVES IN PROGRESS
SAFETY AND HEALTH
PROGRAMS
TRAlNlNG
RECOGNlTlON
CERTlFlCATlON
AWARDS AND RECOGNITION
CONTACT
RECOGNITION
Crown New Bremen, Ohio has been recognized by the National Safety Council for the following:
Milestone Award for signifcantly reducing lost time injury rates
Occupational Excellence Award for having a lost time rate that is more than 50% below industry average
Crown Greencastle, Indiana has been recognized by the National Safety Council for the following:
Perfect Record Award for one year without a lost time injury
Occupational Excellence Award for a lost time rate that is more than 50% below industry average
Lift Truck Operator Award over 100,000 hours of lift truck operation without an injury
CERTIFICATION
Crown Kinston has won the North Carolina Department of Labor Certifcate of Safety Achievement for its outstanding health
and safety achievements. These achievements resulted in a substantial reduction of injuries and illnesses and continue to promote
a safer working condition.
Green Roofs
The Crown branch located in Stuttgart, Germany is 1,637 square meters and is covered in
vegetation. Green roofs help absorb rainwater to reduce storm water run off and provide
additional insulation for the building. A green roof also creates a habitat for wildlife, helps
to lower urban air temperature, and lters pollutants and carbon dioxide
out of the air.
2010 GLOBAL ecologic

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AWARDS AND RECOGNITION
CROWNS HISTORICAL ENVIRONMENTAL RECOGNITION
2008, 2010
State of Ohio, Governors Award
for Outstanding Achievement in
Environmental Stewardship
ln recognition of its efforts to reduce waste in its forklift manufacturing operations, Crown Equipment
was presented with the Ohio Governor's Award for Outstanding Achievement in Environmental Stewardship.
Crown was praised for its commitment to minimizing waste, managing energy consumption and
maximizing lifespan. The company's dedication to sustainable manufacturing has established
Crown Equipment as a leader in environmental stewardship in Ohio and across the country.
2005
Recognized by National
Partnership for
Environmental Priorities
The National Partnership for Environmental Priorities, formerly known as the National Waste Minimi-
zation Partnership Program, recognized Crown Equipment in October, 2005 for the completion of its
priority chemical (PCsj reduction project. By switching from its traditional wet-spray paint system to a
powder-coat system, Crown eliminated 55,000 pounds of chromium and more than 250,000 pounds of
liquid paint waste from its painting operations each year.
2003
Designated a Waste Minimization
Partner by U.S. EPA
The voluntary National Waste Minimization Partnership Program encouraged organizations to form
partnerships with the U.S. EPA that reduce the use or release of priority chemicals (PCsj. Crown
Equipment became a Waste Minimization Partner in December, 2003 after identifying its traditional
liquid paint system as a potential source of PCs. Crown then established a goal to switch to a powder-
coat paint system and reduce the use of chromium in its painting operations.
1994
Authored Paper for Society
of Manufacturing Engineers
on Elimination of 1,1,1-
Trichloroethane
Written in 1994 for the Society of Manufacturing Engineers (SMEj, this technical paper recounts Crown
Equipment's 1,1,1-Trichloroethane Elimination Program. Commonly used to remove oil from metal parts,
1,1,1-Trichloroethane is a toxic chemical that Crown began eliminating from its manufacturing process
in 1991. The company's ground-breaking use of water-based detergents for parts cleaning established
Crown as a leader in the application of aqueous cleaning solutions and lead to a series of speaking
engagements around the country where other manufacturers could learn how to eliminate 1,1,1-Trichlo-
roethane from their production processes.
1993
State of Ohio Governors
Pollution Prevention Award
Acknowledging the company's comprehensive program for reducing chemical emissions and preventing
pollution, Crown Equipment received the State of Ohio Governor's Pollution Prevention Award in 1993.
One of only six companies to earn the honor that year, Crown's program was lauded for its holistic
approach and track record of signifcant environmental achievements.
1992
Regional Finalist - U.S. EPA
Administrators Award
ln recognition of Crown Equipment's efforts to replace the degreasing solvent 1,1,1-Trichloroethane with
aqueous cleaning solutions, the company was a regional fnalist for the U.S. EPA Administrator's Award
in 1992.
1991-1995
Commitment U.S. EPA 33/50
Program
A voluntary pollution prevention initiative created by the U.S. Environmental Protection Agency (EPAj,
the 33/50 Program sought to achieve real reductions in pollution in a relatively short time frame. The
program identifed 17 high-priority hazardous chemicals to reduce, two of which-1,1,1-Trichloroethane
and Methyl Ethyl Ketone-were used by Crown Equipment to clean metal parts. Crown committed to the
33/50 Program in 1991, achieved its 33 percent reduction by the end of that year and accomplished its
50 percent reduction by 1993. Today, both chemicals have been completely eliminated from the Crown
manufacturing process.
Crown Equipment has earned numerous awards throughout its history. The awards and recognitions listed below highlight the company's
sustainable manufacturing and environmental advocacy efforts. Awards and recognitions for 2010 can be found in the 2010 Accomplishments
section on page nine of this report.
INTRODUCTION
CORPORATE PROFILE
PRODUCT DESIGN
2010 ACCOMPLISHMENTS
INITIATIVES IN PROGRESS
SAFETY AND HEALTH
AWARDS AND RECOGNITION
CONTACT
2010 GLOBAL ecologic

Report

17
CONTACT
Crown Equipment Corporation is one of the world's leading lift truck manufacturers and material handling companies. Headquartered in
New Bremen, Ohio, Crown strives to achieve excellence in customer satisfaction, product innovation and environmental responsibility.
Your feedback is important to us. Please send your comments to the appropriate person below for your region.
INTRODUCTION
CORPORATE PROFILE
PRODUCT DESIGN
2010 ACCOMPLISHMENTS
INITIATIVES IN PROGRESS
SAFETY AND HEALTH
AWARDS AND RECOGNITION
CONTACT
GLOBAL CONTACT:
Brian Duffy, Director
Corporate Environmental and
Manufacturing Safety
brian.duffy@crown.com
NORTH AMERICA CONTACT:
Tonja Hardin,
Environmental Administrator
tonja.hardin@crown.com
EUROPE CONTACT:
Martin Hainge,
Director Marketing and
Distributor Operations
martin.hainge@crown.com
ASIA PACIFIC CONTACT:
China
Jon Martin,
General Manager
jon.martin@crown.com
Australia
Paul Jackson,
Managing Director
paul.jackson@crown.com