Académique Documents
Professionnel Documents
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Lean
Startup
Doing
More
With
Less
Eric
Ries
h*p://StartupLessonsLearned.blogspot.com
Most
Startups
Fail
Most
Startups
Fail
Most
Startups
Fail
What
is
a
startup?
• A
startup
is
a
human
ins)tu)on
designed
to
deliver
a
new
product
or
service
under
condiCons
of
extreme
uncertainty.
STARTUP
=
EXPERIMENT
Understanding
Failure
• Not
because
the
technology
doesn’t
work
• No
customers
or
a
sustainable
business
model
Waterfall
Requirements
Specification
Design
Problem: known
Solution: known
Implementation
Verification
Maintenance
Agile Product Development
Unit of Progress: A line of Working Code
Problem: known
Solution: unknown
Product Development at Lean Startup
Unit of Progress: Validated Learning About Customers ($$$)
Customer Development
Hypotheses,
Problem: unknown Experiments,
Insights
Data,
Solution: unknown Feedback,
Insights
The Startup OODA Loop
IDEAS
IDEAS
LEARN BUILD
DATA
DATA
PRODUCT
MEASURE
FASTER
STARTUPS
=
MORE
EXPERIMENTS
PER
DOLLAR
Government
2.0
• Given
the
opportunity,
what
experiments
would
you
like
to
run?
Measure
Faster
MEASURE
Split
Tests
Funnel
Analysis
Clear
Product
Owner
Cohort
Analysis
ConCnuous
Deployment
Net
Promoter
Score
Usability
Tests
Search
Engine
MarkeCng
Real-‐Cme
Monitoring
Real-‐Time
AlerCng
Customer
Liaison
PredicCve
Monitoring
Thanks!
• Startup
Lessons
Learned
Blog
– h*p://StartupLessonsLearned.blogspot.com/
• Other
events
– Web
2.0
Expo
NYC
November
16-‐19
– O’Reilly
Master
Class
NYC
December
10
– Geeks
on
a
Plane
DC/EU
September
18